Following a successful event in New York, Dynamic Yield is heading back to Germany to bring our Personalization Pioneers Summit to Private Roof Club in Berlin on Thursday, September 6th, 2018!
Since last fall, our signature event for personalization professionals has been gathering hundreds of leaders and marketers from a number of different organizations, backgrounds, and disciplines to discuss the future of the consumer experience. Our past summits in New York, Singapore, and Berlin (where it all first started) brought together 345+ people across 135 brands, and featured riveting keynotes from a wide variety of brands and industry leaders, including URBN Brands, Sephora SEA, LFC, Stitch Fix, Mister Spex, NBCUniversal, and CB Insights.
This year, the action-packed day features keynotes from brands like HelloFresh, Chal-Tec, MediaMarkt, and McKinsey, who will share insights, testimonials, use cases and must-know strategies for all personalization practitioners. Attendees will hear first-hand accounts of how personalization has been a game-changing approach for driving ROI. From learning how to initially implement a personalization suite, what steps to take to create a functional, omnichannel customer experience to how these brands began witnessing real returns on their investments. Plus tips and tactics to become a personalization all-star!
Not only does the summit create an opportunity to connect with other professionals navigating their way through personalization maturity, but it also gives attendees the tools and inspiration they need to tackle pain points in their workflows, refine existing strategies, and shape the future of the customer experience.
The day will be filled with knowledge sharing and information that attendees can take home with them to drive growth and optimize returns for their companies. This summit has something for everyone, no matter where they are in their journey to personalization, and includes essential information to keep you up to speed on both the current and future states of personalization.
Below, check out the agenda for the day:
Thursday, September 6, 2018
8:30 – 9:00 Breakfast
9:00 - 9:15 Opening Remarks
Anoop runs all sales efforts in the EU and is excited to kick off the summit with a bang! Catch his opening remarks, where he will be setting the stage for a jam-packed day, filled with relevant content for any personalization practitioner.
9:15 - 10:15 Vision 2020: Strategy and Product Roadmap
What will personalization look like in 2020? And more importantly, what is Dynamic Yield doing to build an open-architecture platform that will meet the future demands of marketers across the globe? In this session, CEO Liad Agmon will present insights on the future of customer experience and Dynamic Yield’s product roadmap.
10:15 - 10:45 Taking the Offline to Online: MediaMarkt's Next Frontier
With over 700 stores in Europe and a huge legacy of offline success, hear from David Geisen, Chief Digital Officer at MediaMarkt, to learn how the company was able to successfully deploy digital personalization, resulting in a whopping lift in revenue.
10:45 – 11:15 Networking Break
11:15 - 11:45 Learn From the Pioneers
With Amazon eating up market share and limited internal resources, simple but crafty measures are required to stay afloat. Philipp Schroeder, CRO Manager at Chal-Tec, shares how the Chal-Tec’s electronic-star.com not only got ahead, but also leveraged Dynamic Yield to thrive. With just a single Experience and a few lines of code, learn how effective planning and nimble workflows powered incredible growth at electronic-star.com.
11:45 - 12:15 Partner Perspective: Personalization at Scale
A full 95% of retail marketers say that personalization is a top priority, but just 15% believe that their organizations have successfully implemented it at scale. Periscope by McKinsey’s Dr. Lars Fiedler will examine the increasing relevance, potential impact, and core beliefs on personalization along four main building blocks – data foundation, decision making, design, and distribution. Agile personalization “war rooms” and advanced technology play a particularly important role, helping companies to increase their personalization speed tenfold. In this context, he will also share insights on how to successfully work with Dynamic Yield.
12:15 – 13:15 Lunch + Networking
13:15 - 13:45 Learn from the Pioneers
Are multi- and cross-device users creating challenges for the online customer experience you’ve built? Don’t sweat it! HelloFresh has engineered easy-to-follow workflows that will help your team understand who exactly your customers are, regardless of what device(s) they use, and design a full omnichannel experience.
13:45 - 14:15 A Company Culture of Personalization
Personalization is not a destination; it’s a journey that requires careful planning, thoughtful orchestration, and executive alignment from the sales cycle stage to deployment and beyond. In this talk, Nathan Richter, a former leader of personalization at URBN, will discuss how he developed a personalization program that included tools, technology, team, processes, and leadership alignment.
14:15 – 15:00 Networking Break + Meet the Partners
15:00 - 15:30 Learn from the Pioneers: Moving Fast in a Slow Environment
Hear from Ben Belinis, eCommerce Manager at Ocado, on how the company bypasses heavy deployment cycles and uses Dynamic Yield to personalize the entire journey – including early user acquisition, the onsite web experience, and email.
15:30 - 16:30 The Best of Personalization
A 20% increase in revenue per user after dynamically changing the hero banner. An 80% boost in conversion rate from triggering a support message for users spending more than 10 seconds on the cart page. These are all real results achieved by real Dynamic Yield customers. In this session, our very own Ori Lavie will present top Dynamic Yield use cases from across our global client base for you to take back to your organization.
16:30 - 16:45 Closing Remarks
Dynamic Yield CMO, Mukund Ramachandran, will close out the day with a quick wrap up, where he’ll review what you have learned and what to expect on the horizon!
17:00 Party!
Friday, September 7, 2018
9:00 – 9:30 Breakfast
9:30 - 12:00 Personalization Basics
In this hands-on session, we will guide you through the fundamentals for personalization and best practices for effectively using Dynamic Yield. This beginner’s level workshop will equip you with the tools you’ll need to kickstart your personalization journey and will serve as a great refresher course for users who are still getting comfortable with the product. This is a hands-on, interactive session where you’ll work directly within your account, so please bring your computer.
12:00 – 13:00 Lunch
13:00 - 16:00 Advanced Personalization Strategies
During this intensive workshop, you’ll dive deep into advanced segmentation, user-persona, execution processes, and additional techniques that are essential for your robust personalization strategy. Session 1 attendees are welcome to stay for this advanced strategy session if interested. This is a hands-on, interactive session where you’ll work directly within your account, so please bring your computer.
There are a limited number of spots available, so make sure to request your invite today.
For those who aren’t able to join, follow us on Twitter at @DynamicYield for live updates.
Can’t make it to Berlin? You’re in luck! Our Personalization Pioneers Summit is hitting the road in October. Join us in London on October 4th, New York on October 9th, or Los Angeles on October 11th for a full day of networking, learning, and programming featuring leading brands and industry vets shaping the future of personalization.
Hope to see you there!
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menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Company</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Product</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization 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target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" 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Pioneers</div><div class="lc-header-right lc-flex"><ul class="lc-header-social lc-flex"><li class="et-social-icon"> <a href="#" title="Share on Facebook" class="icon" onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=' + encodeURIComponent(document.URL) + '&t=' + encodeURIComponent(document.URL)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 460.1990662 458.5138245"><path 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class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-40734" class="et_pb_post post-40734 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-berlin tag-events tag-personalization-pioneers-summit"><div class="article-content"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/blog/" title="Blog">Blog</a><ul class="post-categories"><li><a href="https://www.dynamicyield.com/blog/category/company/" rel="category tag">Company</a></li></ul></div><h1 class="article-title">One Year Later: Anticipating Our Return to Berlin for Personalization Pioneers</h1><h2 class="article-excerpt">Following a successful event in New York, Dynamic Yield is heading back to Germany to bring our Personalization Pioneers Summit to Berlin on Tuesday, September 6th, 2018.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/LeahRetta-81.png" alt="Leah Retta" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div><div class="article-author-title-text"> Content Writer</div></div></div></div><div class="entry-content article-entry-content"><style>h3.heading-more {
font-size: 16px !important;
text-transform: inherit;
padding-bottom: 18px !important;
}
.et-learn-more h3.heading-more {
background: none;
}
.et-learn-more h3.heading-more:hover {
box-shadow: 1px 1px 10px #eee;
}
.learn-more-content {
background: #fbfbfb;
}</style><p>Following <a href="https://www.dynamicyield.com/blog/personalization-pioneers-recap-nyc/">a successful event in New York</a>, Dynamic Yield is heading back to Germany to bring our Personalization Pioneers Summit to Private Roof Club in Berlin on Thursday, September 6th, 2018!</p><p>Since last fall, our signature event for personalization professionals has been gathering hundreds of leaders and marketers from a number of different organizations, backgrounds, and disciplines to discuss the future of the consumer experience. <a href="https://www.dynamicyield.com/blog/tag/personalization-pioneers-summit/">Our past summits</a> in New York, Singapore, and Berlin (where it all first started) brought together 345+ people across 135 brands, and featured riveting keynotes from a wide variety of brands and industry leaders, including URBN Brands, Sephora SEA, LFC, Stitch Fix, Mister Spex, NBCUniversal, and CB Insights.</p><div class="wistia_responsive_padding" style="margin-top: 0px; padding: 56.25% 0 28px 0; position: relative;"><div class="wistia_responsive_wrapper" style="height: 100%; left: 0; position: absolute; top: 0; width: 100%;"><iframe class="wistia_embed" src="//fast.wistia.net/embed/iframe/rw51yhcayv?videoFoam=true" name="wistia_embed" width="100%" height="100%" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe></div></div><p><amp-wistia-player data-media-hashed-id="rw51yhcayv" width="320" height="180" ></amp-wistia-player></p></p><p>This year, the action-packed day features keynotes from brands like HelloFresh, Chal-Tec, MediaMarkt, and McKinsey, who will share insights, testimonials, use cases and must-know strategies for all personalization practitioners. Attendees will hear first-hand accounts of how personalization has been a game-changing approach for driving ROI. From learning how to initially implement a personalization suite, what steps to take to create a functional, omnichannel customer experience to how these brands began witnessing real returns on their investments. Plus tips and tactics to become a personalization all-star!</p><p>Not only does the summit create an opportunity to connect with other professionals navigating their way through personalization maturity, but it also gives attendees the tools and inspiration they need to tackle pain points in their workflows, refine existing strategies, and shape the future of the customer experience.</p><p>The day will be filled with knowledge sharing and information that attendees can take home with them to drive growth and optimize returns for their companies. This summit has something for everyone, no matter where they are in their journey to personalization, and includes essential information to keep you up to speed on both the current and future states of personalization.</p><p>Below, check out the agenda for the day:</p><h2>Thursday, September 6, 2018</h2><h3 style="line-height: 1.2em; margin-top: 20px !important; color: #5367c1 !important;">8:30 – 9:00 Breakfast</h3><div class='et-learn-more clearfix'><h3 class='heading-more'>9:00 - 9:15 Opening Remarks<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>Anoop runs all sales efforts in the EU and is excited to kick off the summit with a bang! Catch his opening remarks, where he will be setting the stage for a jam-packed day, filled with relevant content for any personalization practitioner.</p></div></div><div class='et-learn-more clearfix'><h3 class='heading-more'>9:15 - 10:15 Vision 2020: Strategy and Product Roadmap<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>What will personalization look like in 2020? And more importantly, what is Dynamic Yield doing to build an open-architecture platform that will meet the future demands of marketers across the globe? In this session, CEO Liad Agmon will present insights on the future of customer experience and Dynamic Yield’s product roadmap.</p></div></div><div class='et-learn-more clearfix'><h3 class='heading-more'>10:15 - 10:45 Taking the Offline to Online: MediaMarkt's Next Frontier<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>With over 700 stores in Europe and a huge legacy of offline success, hear from David Geisen, Chief Digital Officer at MediaMarkt, to learn how the company was able to successfully deploy digital personalization, resulting in a whopping lift in revenue.</p></div></div><h3 style="line-height: 1.2em; margin-top: 40px !important; color: #5367c1 !important;">10:45 – 11:15 Networking Break</h3><div class='et-learn-more clearfix'><h3 class='heading-more'>11:15 - 11:45 Learn From the Pioneers<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p> With Amazon eating up market share and limited internal resources, simple but crafty measures are required to stay afloat. Philipp Schroeder, CRO Manager at Chal-Tec, shares how the Chal-Tec’s electronic-star.com not only got ahead, but also leveraged Dynamic Yield to thrive. With just a single Experience and a few lines of code, learn how effective planning and nimble workflows powered incredible growth at electronic-star.com.</p></div></div><div class='et-learn-more clearfix'><h3 class='heading-more'>11:45 - 12:15 Partner Perspective: Personalization at Scale<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>A full 95% of retail marketers say that personalization is a top priority, but just 15% believe that their organizations have successfully implemented it at scale. Periscope by McKinsey’s Dr. Lars Fiedler will examine the increasing relevance, potential impact, and core beliefs on personalization along four main building blocks – data foundation, decision making, design, and distribution. Agile personalization “war rooms” and advanced technology play a particularly important role, helping companies to increase their personalization speed tenfold. In this context, he will also share insights on how to successfully work with Dynamic Yield.</p></div></div><h3 style="line-height: 1.2em; margin-top: 40px !important; color: #5367c1 !important;">12:15 – 13:15 Lunch + Networking</h3><div class='et-learn-more clearfix'><h3 class='heading-more'>13:15 - 13:45 Learn from the Pioneers<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>Are multi- and cross-device users creating challenges for the online customer experience you’ve built? Don’t sweat it! HelloFresh has engineered easy-to-follow workflows that will help your team understand who exactly your customers are, regardless of what device(s) they use, and design a full omnichannel experience.</p></div></div><div class='et-learn-more clearfix'><h3 class='heading-more'>13:45 - 14:15 A Company Culture of Personalization<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>Personalization is not a destination; it’s a journey that requires careful planning, thoughtful orchestration, and executive alignment from the sales cycle stage to deployment and beyond. In this talk, Nathan Richter, a former leader of personalization at URBN, will discuss how he developed a personalization program that included tools, technology, team, processes, and leadership alignment.</p></div></div><h3 style="line-height: 1.2em; margin-top: 40px !important; color: #5367c1 !important;">14:15 – 15:00 Networking Break + Meet the Partners</h3><div class='et-learn-more clearfix'><h3 class='heading-more'>15:00 - 15:30 Learn from the Pioneers: Moving Fast in a Slow Environment<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>Hear from Ben Belinis, eCommerce Manager at Ocado, on how the company bypasses heavy deployment cycles and uses Dynamic Yield to personalize the entire journey – including early user acquisition, the onsite web experience, and email.</p></div></div><div class='et-learn-more clearfix'><h3 class='heading-more'>15:30 - 16:30 The Best of Personalization<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>A 20% increase in revenue per user after dynamically changing the hero banner. An 80% boost in conversion rate from triggering a support message for users spending more than 10 seconds on the cart page. These are all real results achieved by real Dynamic Yield customers. In this session, our very own Ori Lavie will present top Dynamic Yield use cases from across our global client base for you to take back to your organization.</p></div></div><div class='et-learn-more clearfix'><h3 class='heading-more'>16:30 - 16:45 Closing Remarks<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p> Dynamic Yield CMO, Mukund Ramachandran, will close out the day with a quick wrap up, where he’ll review what you have learned and what to expect on the horizon!</p></div></div><h3 style="line-height: 1.2em; margin-top: 40px !important; color: #5367c1 !important;">17:00 Party!</h3
</br></p><h2>Friday, September 7, 2018</h2><h3 style="line-height: 1.2em; margin-top: 20px !important; color: #5367c1 !important;">9:00 – 9:30 Breakfast</h3><div class='et-learn-more clearfix'><h3 class='heading-more'>9:30 - 12:00 Personalization Basics<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p> In this hands-on session, we will guide you through the fundamentals for personalization and best practices for effectively using Dynamic Yield. This beginner’s level workshop will equip you with the tools you’ll need to kickstart your personalization journey and will serve as a great refresher course for users who are still getting comfortable with the product. This is a hands-on, interactive session where you’ll work directly within your account, so please bring your computer.</p></div></div><h3 style="line-height: 1.2em; margin-top: 40px !important; color: #5367c1 !important;">12:00 – 13:00 Lunch</h3><div class='et-learn-more clearfix'><h3 class='heading-more'>13:00 - 16:00 Advanced Personalization Strategies<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>During this intensive workshop, you’ll dive deep into advanced segmentation, user-persona, execution processes, and additional techniques that are essential for your robust personalization strategy. Session 1 attendees are welcome to stay for this advanced strategy session if interested. This is a hands-on, interactive session where you’ll work directly within your account, so please bring your computer.</p></div></div><p></p<p>There are a limited number of spots available, so make sure to <a href="https://www.dynamicyield.com/summit/berlin/">request your invite today</a>.</p><p>For those who aren’t able to join, follow us on Twitter at <a href="https://twitter.com/DynamicYield">@DynamicYield</a> for live updates.</p><p> Can’t make it to Berlin? You’re in luck! Our Personalization Pioneers Summit is hitting the road in October. Join us in <a href="https://www.dynamicyield.com/summit/london/">London</a> on October 4th, <a href="https://www.dynamicyield.com/summit/new-york/">New York</a> on October 9th, or <a href="https://www.dynamicyield.com/summit/los-angeles/">Los Angeles</a> on October 11th for a full day of networking, learning, and programming featuring leading brands and industry vets shaping the future of personalization.</p><p> Hope to see you there!</p></div></article><div style="clear: both;"></div></div></div><div class="article-content"><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Categories:</strong><ul class="post-categories"><li><a href="https://www.dynamicyield.com/blog/category/company/" rel="category tag">Company</a></li></ul></div><div class="article-tags-block"><strong>Tags:</strong><a href="https://www.dynamicyield.com/blog/tag/berlin/" rel="tag">Berlin</a><a href="https://www.dynamicyield.com/blog/tag/events/" rel="tag">Events</a><a href="https://www.dynamicyield.com/blog/tag/personalization-pioneers-summit/" rel="tag">Personalization Pioneers Summit</a></div></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP² newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. 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