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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content" class="lp-cat-section" style="background-color: #dff0e4"><div class="lc-container"><div class="lc-title-section"><div class="lp-cat-image-wrap"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/06/ecommerce-experience-icon.png" alt="eCommerce Experience Optimization" /></div><h1>eCommerce Experience Optimization Course</h1><p class="lc-title-desc"><span style="font-weight: 400;">This course highlights the impact of an individualized approach on key eCommerce metrics as well as everything you need to know about incorporating testing, optimization, and personalization into your larger digital strategy. </span></p></div><div class="lp-cat-container"> <span class="lp-cat-section-count">9 Lessons</span><div class="lp-cat-post-block lc-flex" style="border-left-color: #dff0e4; border-bottom-color: #dff0e4"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 1</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/one-to-one-marketing/" title="A primer on eCommerce one-to-one marketing"> A primer on eCommerce one-to-one marketing </a></h4><p>One-to-one marketing implies a more personal approach to customer relationship building by narrowing broad communications to individualized experiences.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/one-to-one-marketing/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dff0e4; border-bottom-color: #dff0e4"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 2</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/ecommerce-metrics-and-terminology/" title="Become fluent in eCommerce metrics and terminology"> Become fluent in eCommerce metrics and terminology </a></h4><p>A collection of glossary metrics, KPIs, and terms sourced from real eCommerce practitioners and personalization experts.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/ecommerce-metrics-and-terminology/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dff0e4; border-bottom-color: #dff0e4"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 3</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/average-revenue-per-user/" title="Why ARPU is your most important eCommerce metric"> Why ARPU is your most important eCommerce metric </a></h4><p>An in-depth examination of why the savviest marketers measure their personalization and optimization efforts based on average revenue per user (ARPU).</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/average-revenue-per-user/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dff0e4; border-bottom-color: #dff0e4"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 4</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/the-economics-of-ecommerce-conversion-optimization/" title="The economics of eCommerce conversion rate optimization"> The economics of eCommerce conversion rate optimization </a></h4><p>A study in how deploying real-time personalization on your website is as an essential element of optimizing eCommerce customer acquisition.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/the-economics-of-ecommerce-conversion-optimization/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dff0e4; border-bottom-color: #dff0e4"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 5</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/promise-and-pitfalls-omnichannel-retailing/" title="The promise and pitfalls of omnichannel retailing"> The promise and pitfalls of omnichannel retailing </a></h4><p>Omnichannel retailing has become a bloated buzzword. Here’s how your brand can realistically leverage it for increasing revenue through personalization.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/promise-and-pitfalls-omnichannel-retailing/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dff0e4; border-bottom-color: #dff0e4"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/udizisquit/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/UdiZisquit-42.jpg" alt="Udi Zisquit" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/udizisquit/">Udi Zisquit</a></div><div class="lp-cat-post-author-title"> Product Manager, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 6</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/modern-buyer-persona-impacts-personalization/" title="Building dynamic personas for personalization"> Building dynamic personas for personalization </a></h4><p>We have to work harder to address the changing needs and swinging moods that fall outside of current, flat personas which can make or break an online purchase.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/modern-buyer-persona-impacts-personalization/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dff0e4; border-bottom-color: #dff0e4"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 7</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/shopping-cart-abandonment-strategy/" title="Shopping cart abandonment recovery strategy, with real-world examples"> Shopping cart abandonment recovery strategy, with real-world examples </a></h4><p>Follow this proven strategy being used by some of the world’s leading brands to reduce shopping cart abandonment throughout the customer journey.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/shopping-cart-abandonment-strategy/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dff0e4; border-bottom-color: #dff0e4"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/melaniekyrklund/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/MelanieKyrklund-86.jpeg" alt="Melanie Kyrklund" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/melaniekyrklund/">Melanie Kyrklund</a></div><div class="lp-cat-post-author-title"> CRO & Analytics at Specsavers, Ex-Head of Site Optimization at Staples</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 8</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/ecommerce-growth-hacking/" title="Ex-Head of Site Optimization at Staples on Growth hacking in eCommerce"> Ex-Head of Site Optimization at Staples on Growth hacking in eCommerce </a></h4><p>Breaking down what growth hacking brings to the table along with some traditional and new approaches within eCommerce.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/ecommerce-growth-hacking/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dff0e4; border-bottom-color: #dff0e4"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 9</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/optimizing-sem-traffic-with-personalization/" title="Optimizing SEM traffic with personalization: A Juniqe.de case study"> Optimizing SEM traffic with personalization: A Juniqe.de case study </a></h4><p>Learn how a leading online retailer used personalization to drive retention, promote discovery, and increase sales.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/optimizing-sem-traffic-with-personalization/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div class="lp-cats-box"><p clas>Explore more learning paths</p><div class="lp-cats-row"><div class="lp-cat-wrap"> <a class="lp-cat"
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