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}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /></head><body class="page-template page-template-page-template-blank page-template-page-template-blank-php page page-id-204994 page-child parent-pageid-13812 wp-featherlight-captions et_fixed_nav et_right_sidebar gecko et_includes_sidebar elementor-default elementor-kit-140995 elementor-page elementor-page-204994 default_header lp_201602 xp-roundtable-ep3"><div id="page-container"><div id="main-content"><article id="post-204994" class="post-204994 page type-page status-publish has-post-thumbnail hentry category-webinars tag-financial-services-personalization tag-personalization-in-financial-serivces"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="204994" class="elementor elementor-204994" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-5a80a94c webinar_lp_page_header elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5a80a94c" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3006cfe5 elementor-column elementor-col-100 elementor-top-column" data-id="3006cfe5" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-30baacbe header_logo elementor-widget elementor-widget-html" data-id="30baacbe" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/talks/"><img decoding="async" src="/wp-content/uploads/2021/06/talks-logo-white.svg"/></a></div></div><div class="elementor-element elementor-element-67c3575a header_title elementor-widget elementor-widget-text-editor" data-id="67c3575a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><h1>Enhancing the FI Customer Journey with Data-Driven Personalization</h1></div></div></div><div class="elementor-element elementor-element-5c22ca48 header_sub_title elementor-widget elementor-widget-text-editor" data-id="5c22ca48" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><h2>Currently available on demand</h2></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-50887279 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="50887279" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7bd2ed7 webinar_lp_page_main elementor-column elementor-col-100 elementor-top-column" data-id="7bd2ed7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-49679451 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="49679451" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4b9d4ecb main_webinar elementor-column elementor-col-50 elementor-inner-column" data-id="4b9d4ecb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2384ea39 elementor-widget elementor-widget-heading" data-id="2384ea39" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">About the Talk:</h2></div></div><div class="elementor-element elementor-element-3b8ce80 elementor-widget elementor-widget-text-editor" data-id="3b8ce80" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>In this uncertain economic climate, financial institutions are under more pressure to spend less while generating more. At the same time, customers have come to expect a seamless, highly tailored experience wherever they are. Banks and credit unions that are able to excel in personalization will, therefore, reap the rewards in higher customer acquisition, engagement, loyalty and revenue.</p><p>This is why a data-driven approach is so important, allowing teams to understand what’s performing well, with whom, and through which channels. In this webinar, you’ll hear about how leading financial institutions approach personalization and using data to their advantage, with tactical examples of effective use cases for different touchpoints in the customer lifecycle.</p></div></div></div><div class="elementor-element elementor-element-6f5f1888 tune_in_ul elementor-widget elementor-widget-text-editor" data-id="6f5f1888" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><b>What You’ll Learn in This Talk:</b></p><ul><li aria-level="1">An overview of the current consumer expectations around personalization</li><li aria-level="1">How to align personalization to customer growth and retention strategies</li><li aria-level="1">Tactical use cases for acquiring customers, increasing engagement, and promoting product and service usage</li></ul></div></div></div></div></div></div><div class="elementor-element elementor-element-597e7b06 main_speakers elementor-column elementor-col-50 elementor-inner-column" data-id="597e7b06" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7f50d9f elementor-widget elementor-widget-heading" data-id="7f50d9f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Meet our Speakers:</h2></div></div><div class="elementor-element elementor-element-6c7c6b7f elementor-widget elementor-widget-html" data-id="6c7c6b7f" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="https://www.dynamicyield.com/wp-content/uploads/2020/04/Webinar-covid-nathan-innerpage.png" alt="Nathan Richter, VP of Program Strategy & Insights, Dynamic Yield" /></span><p><strong>Nathan Richter, VP of Program Strategy & Insights, Dynamic Yield</strong></p></div></div></div><div class="elementor-element elementor-element-31aff7d0 elementor-widget elementor-widget-text-editor" data-id="31aff7d0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Working in the digital commerce and personalization space for two+ decades, Nathan has led teams and innovation at URBN, QVC, and David’s Bridal – as well as managed multiple strategic consulting practices at SaaS tech.</i></div></div></div><div class="elementor-element elementor-element-72834c9 speakers_divider elementor-widget elementor-widget-html" data-id="72834c9" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><hr/></div></div><div class="elementor-element elementor-element-f37c22f elementor-widget elementor-widget-html" data-id="f37c22f" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/Screenshot-2023-09-29-at-9.48.51-AM-e1696001065132.png"></span><p><strong>Jessica Dearolf, Director, Enterprise Sales, Dynamic Yield</strong></p></div></div></div><div class="elementor-element elementor-element-e31070a elementor-widget elementor-widget-text-editor" data-id="e31070a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Jessica is the Director of Financial Industry Sales with almost a decade of dedicated expertise in the world of personalization, focusing on the dynamic landscape of the financial services industry. Jessica’s strategic insights on blending data-driven strategies with innovative Dynamic Yield technology have delivered impactful results for clients across industries including finance, retail, grocery, and more.</i></div></div></div><div class="elementor-element elementor-element-110647a speakers_divider elementor-widget elementor-widget-html" data-id="110647a" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><hr/></div></div><div class="elementor-element elementor-element-5b9a603 elementor-widget elementor-widget-html" data-id="5b9a603" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/Screenshot-2023-09-29-at-9.54.35-AM-e1696001049264.png" /></span><p><strong>Tim Whitecotton, Vice President, Mastercard</strong></p></div></div></div><div class="elementor-element elementor-element-cdb07ec elementor-widget elementor-widget-text-editor" data-id="cdb07ec" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Tim is the Vice President of Digital & Personalization Optimization for Mastercard’s Data & Services team. He analyzes and addresses the challenges faced by FIs in maintaining their competitive position in the market, specifically focusing on the digital customer experience. His ultimate goal is to assist Mastercard’s partners in delivering convenience, value, and trust to their customers.</i></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-20680c6c elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="20680c6c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-15fb9b1c elementor-column elementor-col-100 elementor-inner-column" data-id="15fb9b1c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-73e22184 wistia_video elementor-widget elementor-widget-html" data-id="73e22184" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="https://fast.wistia.com/embed/medias/m647w0c6ai.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_m647w0c6ai seo=true videoFoam=true" style="height:100%;position:relative;width:100%"><div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"><img decoding="async" src="https://fast.wistia.com/embed/medias/m647w0c6ai/swatch" style="filter:blur(5px);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" /></div></div></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></article></div> <style>div#footer-top {
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