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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-124893" class="post-124893 use-case type-use-case status-publish format-standard hentry case-theme-abandonment-and-reengagement case-industry-gaming case-channel-mobile-web case-channel-web case-pages-sitewide case-efforts-low case-experience-notifications case-experience-overlays case-experience-recommendations case-tags-content-recommendations case-tags-exit-intent-strategies case-tags-product-recommendation-strategies case-tags-video-recommendation-strategies no-related-templates"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link abandonment-and-reengagement" href="https://www.dynamicyield.com/examples/theme/abandonment-and-reengagement/ ">Abandonment and Reengagement</a></div><div class="title-wrapper"><h1 class="main_title">Display personalized recommendations when site visitors show signs of leaving</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/gaming/ "><span class="underlined">Gaming</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_pages"><h4>Impacted Pages</h4> <a href="https://www.dynamicyield.com/examples/impacted-pages/sitewide/ "><span class="underlined">Sitewide</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/notifications/ "><span class="underlined">Notifications and Widgets</span></a>, <a href="https://www.dynamicyield.com/examples/experience-type/overlays/ "><span class="underlined">Overlays and Popups</span></a>, <a href="https://www.dynamicyield.com/examples/experience-type/recommendations/ "><span class="underlined">Recommendations</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/low/ "><span class="underlined">Low</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/content-recommendations/ "><span class="underlined">Content Recommendations</span></a>, <a href="https://www.dynamicyield.com/examples/tag/exit-intent-strategies/ "><span class="underlined">Exit-Intent Strategies</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a>, <a href="https://www.dynamicyield.com/examples/tag/video-recommendation-strategies/ "><span class="underlined">Video Recommendation Strategies</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p>A large French online casino company</p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p>To combat site abandonment, the gaming company triggered exit-intent overlays featuring recommendations for content, games, or live streams of sports videos, recapturing users’ attention in the process.</p></div></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-exit-intent-recs.png" alt="Display personalized recommendations when site visitors show signs of leaving" width="700" height="450" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-exit-intent-recs-m.png" alt="Display personalized recommendations when site visitors show signs of leaving" width="270" height="174" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p>In order to grab a gamer’s attention, they must be able to find content, videos, and games that they want to interact with. If they don’t find anything that interests them, the likelihood of them looking elsewhere skyrockets. In order to keep them engaged, organizations must find creative ways to prevent abandonment. When a user signals they may leave the site, serving them personalized content using triggered overlays are bound to keep them onsite longer.</p></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item abandonment-and-reengagement"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/abandonment-and-reengagement/">Abandonment and Reengagement</a> <a href="https://www.dynamicyield.com/use-case/personalize-by-browser-activity/" class="use_case_item_link"><h4>Personalize email content based on browsing activity</h4></a> <a href="https://www.dynamicyield.com/use-case/personalize-by-browser-activity/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item abandonment-and-reengagement"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/abandonment-and-reengagement/">Abandonment and Reengagement</a> <a href="https://www.dynamicyield.com/use-case/price-drop-triggered-email/" class="use_case_item_link"><h4>Notify users when a product they did not end up buying is available at a lower price</h4></a> <a href="https://www.dynamicyield.com/use-case/price-drop-triggered-email/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item abandonment-and-reengagement"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/abandonment-and-reengagement/">Abandonment and Reengagement</a> <a href="https://www.dynamicyield.com/use-case/affinity-powered-triggers/" class="use_case_item_link"><h4>Capitalize on post-purchase momentum with affinity-powered triggered messages</h4></a> <a href="https://www.dynamicyield.com/use-case/affinity-powered-triggers/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item abandonment-and-reengagement"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/abandonment-and-reengagement/">Abandonment and Reengagement</a> <a href="https://www.dynamicyield.com/use-case/anticipate-next-best-item/" class="use_case_item_link"><h4>Win back customers by anticipating their next best item</h4></a> <a href="https://www.dynamicyield.com/use-case/anticipate-next-best-item/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
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} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>