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style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/experience-os/">English</a></li><li><a href="https://www.dynamicyield.com/es/experience-os/">Español</a></li><li><a href="https://www.dynamicyield.com/de/experience-os/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/experience-os/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/experience-os/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-page" data-elementor-id="181805" class="elementor elementor-181805" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-6d63406 exp-header-section elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="6d63406" data-element_type="section" id="header-original"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-0f7f9db elementor-column elementor-col-50 elementor-top-column" data-id="0f7f9db" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-8e8a785 exp-preheader elementor-widget elementor-widget-html" data-id="8e8a785" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <span>Introducing:</span> <img decoding="async" src="/wp-content/uploads/2022/09/os-logo.svg" alt="" width="124" height="22"></div></div><div class="elementor-element elementor-element-339efe8 elementor-widget elementor-widget-heading" data-id="339efe8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Enter the era of hyper-personalization with Experience OS</h1></div></div><div class="elementor-element elementor-element-0fdef16 elementor-widget elementor-widget-text-editor" data-id="0fdef16" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before. We call it Experience OS. You will call it amazing.</div></div></div><div class="elementor-element elementor-element-e6715db header-ctas elementor-widget elementor-widget-html" data-id="e6715db" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="plain-button" href="/request-demo/" title="Get a demo of Experience OS">REQUEST A DEMO</a> <script src="//fast.wistia.com/embed/medias/602sfl09sa.jsonp" async></script> <script src="//fast.wistia.com/assets/external/E-v1.js" async></script> <span class="wistia_embed wistia_async_602sfl09sa popover=true popoverContent=link"><div id="wistia_47.thumb_container" class="wistia_click_to_play"> <a class="href-video-icon" href="#"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 18 18"><defs><style>.a,.d{fill:none;}.a{stroke:#F1D1D6;stroke-miterlimit:10;stroke-width:1.5px;}.b{fill:#F1D1D6;}.c{stroke:none;}</style></defs><g transform="translate(0 -0.018)"><g class="a" transform="translate(0 0.018)"><circle class="c" cx="9" cy="9" r="9"/><circle class="d" cx="9" cy="9" r="8.25"/></g><path class="b" d="M12.706,9.018,6.615,5.5v7.033Z"/></g></svg> See it in action</a></div></span></div></div></div></div></div><div class="elementor-element elementor-element-fd47b5c elementor-column elementor-col-50 elementor-top-column" data-id="fd47b5c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-304af38 exp-header-slider-wrap elementor-widget elementor-widget-html" data-id="304af38" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2024/11/dashboard-frame.svg" alt="" width="600" height="380"><div class="exp-header-top-slider"><div class="retina_parent"> <img decoding="async" src="/wp-content/uploads/2024/11/header-ecomm-img.png" alt="" width="600" height="172"></div><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/11/header-finance-img.png" alt="" width="600" height="172"></div><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/11/header-grocery-img.png" alt="" width="600" height="172"></div><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/11/header-qsr-img.png" alt="" width="600" height="172"></div></div><div class="exp-header-bottom-slider"><div> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/10/stats-ecomm.svg" alt="" width="578" height="98"></div><div> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/10/stats-finance.svg" alt="" width="578" height="98"></div><div> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/10/stats-grocery.svg" alt="" width="578" height="98"></div><div> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/10/stats-qsr.svg" alt="" width="578" height="98"></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-5c4418f section-header exp-header-section elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5c4418f" data-element_type="section" id="header-form"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-b00ec0f elementor-column elementor-col-100 elementor-top-column" data-id="b00ec0f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-b202ecb exp-preheader elementor-widget elementor-widget-html" data-id="b202ecb" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <span>Introducing:</span> <img decoding="async" src="/wp-content/uploads/2022/09/os-logo.svg" alt="" width="124" height="22"></div></div><section class="elementor-element elementor-element-65953f3 section-header-inner elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="65953f3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3d827cf elementor-column elementor-col-50 elementor-inner-column" data-id="3d827cf" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-98b1973 elementor-widget elementor-widget-heading" data-id="98b1973" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Enter the era of <br>hyper-personalization with Experience OS</h1></div></div><div class="elementor-element elementor-element-9d14596 elementor-widget elementor-widget-text-editor" data-id="9d14596" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before. We call it Experience OS. You will call it amazing.</div></div></div><div class="elementor-element elementor-element-d339e14 exp-header-slider-wrap elementor-widget elementor-widget-html" data-id="d339e14" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2024/11/dashboard-frame.svg" alt="" width="600" height="380"><div class="exp-header-top-slider"><div class="retina_parent"> <img decoding="async" src="/wp-content/uploads/2024/11/header-ecomm-img.png" alt="" width="600" height="172"></div><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/11/header-finance-img.png" alt="" width="600" height="172"></div><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/11/header-grocery-img.png" alt="" width="600" height="172"></div><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/11/header-qsr-img.png" alt="" width="600" height="172"></div></div><div class="exp-header-bottom-slider"><div> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/10/stats-ecomm.svg" alt="" width="578" height="98"></div><div> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/10/stats-finance.svg" alt="" width="578" height="98"></div><div> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/10/stats-grocery.svg" alt="" width="578" height="98"></div><div> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/10/stats-qsr.svg" alt="" width="578" height="98"></div></div></div></div></div></div></div><div class="elementor-element elementor-element-4735bd1 head-form elementor-column elementor-col-50 elementor-inner-column" data-id="4735bd1" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6eee939 form-title elementor-widget elementor-widget-heading" data-id="6eee939" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">Revolutionize your digital customer experience. Discover Experience OS.</span></div></div><div class="elementor-element elementor-element-eea6e38 elementor-widget elementor-widget-html" data-id="eea6e38" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div id="contactus-form-wrapper"><form id="mktoForm_5110"></form> <script>MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 5110, function(_form) {
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src="https://www.dynamicyield.com/wp-content/uploads/2024/05/asics.svg" class="attachment-full size-full" alt="Asics logo" /></a></dt></dl><dl class='gallery-item'><dt class='gallery-icon '> <a href='https://www.dynamicyield.com/wp-content/uploads/2024/05/pacsun.svg'><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/05/pacsun.svg" class="attachment-full size-full" alt="pacsun logo" /></a></dt></dl><dl class='gallery-item'><dt class='gallery-icon '> <a href='https://www.dynamicyield.com/wp-content/uploads/2024/05/nuts.svg'><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/05/nuts.svg" class="attachment-full size-full" alt="Nuts logo" /></a></dt></dl><br style="clear: both" /></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-da6950c intro-section elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="da6950c" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-9aabe54 elementor-column elementor-col-50 elementor-top-column" data-id="9aabe54" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-447a38b elementor-widget elementor-widget-heading" data-id="447a38b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The new way to personalize experiences</h2></div></div><div class="elementor-element elementor-element-5f6bf04 elementor-widget elementor-widget-text-editor" data-id="5f6bf04" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Traditional personalization solutions can feel like a rigid box limiting your best ideas. Experience OS allows you to activate every aspect of personalization, across all teams and stakeholders, from one place – increasing your ability to take experiences from concept to execution quickly and efficiently.</div></div></div></div></div></div><div class="elementor-element elementor-element-84d1f38 elementor-column elementor-col-50 elementor-top-column" data-id="84d1f38" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-b4c95f5 floating-block module elementor-widget elementor-widget-html" data-id="b4c95f5" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <strong>Experience OS lets you:</strong><ul><li>Deliver a wide array of personalized experiences, including product recommendations, personalized content, and customized messages.</li><li>Transform fragmented customer touchpoints into a seamless experience.</li><li>Support all current and future digital channels.</li><li>Adjust the personalization program to your specific industry and KPIs.</li><li>Embrace industry-leading time-to-market and cost efficiency.</li></ul></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-eae4863 features-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="eae4863" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-33e99bd elementor-column elementor-col-100 elementor-top-column" data-id="33e99bd" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5649091 elementor-widget elementor-widget-heading" data-id="5649091" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Experience OS rewrites the personalization game</h2></div></div><div class="elementor-element elementor-element-b656495 feature-box-wrap module elementor-widget elementor-widget-html" data-id="b656495" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="feature-box"><div class="feature-box-icon"> <svg id="agnostic" xmlns="http://www.w3.org/2000/svg" width="44" height="40" viewBox="0 0 44 40"> <g id="browser"> <path id="Path_63687" data-name="Path 63687" d="M0,0V40H44V0ZM41,3v8.786H3V3ZM3,37V13.786H41V37Z" fill="#9265e8"/> <circle id="Ellipse_35" data-name="Ellipse 35" cx="1.5" cy="1.5" r="1.5" transform="translate(5.309 5.9)" fill="#9265e8"/> <circle id="Ellipse_36" data-name="Ellipse 36" cx="1.5" cy="1.5" r="1.5" transform="translate(9.857 5.9)" fill="#9265e8"/> <circle id="Ellipse_37" data-name="Ellipse 37" cx="1.5" cy="1.5" r="1.5" transform="translate(14.404 5.9)" fill="#9265e8"/> </g> <path id="triangle-big" d="M16.727,22.1l-7.291,12H24.019Z" transform="translate(0 -2.275)" fill="#3c158e"/> <path id="triangle-small" d="M12.848,22.1,9.436,27.716h6.825Z" transform="matrix(0.454, 0.891, -0.891, 0.454, 26.087, 0.865)" fill="#3c158e"/> <path id="gear" d="M33.036,21.553a1.439,1.439,0,0,1-.885-2.138.721.721,0,0,0-.068-.947l-.223-.223a.723.723,0,0,0-.947-.068,1.439,1.439,0,0,1-2.136-.883.722.722,0,0,0-.718-.623h-.315a.723.723,0,0,0-.718.623,1.439,1.439,0,0,1-2.138.885.723.723,0,0,0-.948.067l-.223.223a.723.723,0,0,0-.067.948,1.439,1.439,0,0,1-.885,2.138.723.723,0,0,0-.621.716v.315a.723.723,0,0,0,.623.718,1.439,1.439,0,0,1,.885,2.138.721.721,0,0,0,.068.947l.223.223a.722.722,0,0,0,.947.068,1.439,1.439,0,0,1,2.138.885.722.722,0,0,0,.718.623h.315a.723.723,0,0,0,.718-.623,1.439,1.439,0,0,1,2.138-.885.722.722,0,0,0,.947-.068l.223-.223a.723.723,0,0,0,.068-.947,1.439,1.439,0,0,1,.885-2.138.722.722,0,0,0,.623-.718V22.27a.723.723,0,0,0-.627-.718ZM27.9,24.587a2.159,2.159,0,1,1,2.159-2.159h0A2.158,2.158,0,0,1,27.9,24.587Z" fill="#9265e8"/> </svg></div><h5>Fully agnostic</h5><p>Accelerate building digital experiences with future-proof technology that was designed to stay compatible with your favorite tech stack.</p></div><div class="feature-box"><div class="feature-box-icon"> <svg id="unbounded" xmlns="http://www.w3.org/2000/svg" width="44" height="40.069" viewBox="0 0 44 40.069"> <path id="rect-2" d="M44,40.069H24V0H44Zm-17-3H41V3H27Z" fill="#9265e8"/> <path id="rect-1" d="M20,40.217H0V4.74H20ZM3,37.2H17V7.753H3Z" transform="translate(0 -0.148)" fill="#9265e8"/> <line id="line" y1="28" transform="translate(34.899 13.967) rotate(60)" fill="none" stroke="#3c158e" stroke-width="2" stroke-dasharray="30 28"/> <path id="arrow" d="M123.617,67.437l3.675-3.675,3.589,3.589" transform="translate(27.129 -128.492) rotate(60)" fill="none" stroke="#3c158e" stroke-width="2" stroke-dasharray="20 28"/> </svg></div><h5>Unbounded</h5><p>Extend personalization to any touchpoint and unify different teams (email, web, mobile, loyalty) - within the same system and workflow.</p></div><div class="feature-box"><div class="feature-box-icon"> <svg id="custom" xmlns="http://www.w3.org/2000/svg" width="44" height="40" viewBox="0 0 44 40"> <path id="bg" d="M41,9.572V36.963H3V9.572H41m3-3.037H0V40H44V6.535Z" fill="#9265e8"/> <rect id="line-3" width="13.109" height="2.025" transform="translate(10.754 30.251)" fill="#3c158e"/> <circle id="circle-3" cx="1.647" cy="1.647" r="1.647" transform="translate(5.853 29.616)" fill="#3c158e"/> <rect id="line-2" width="13.109" height="2.025" transform="translate(5.853 22.123)" fill="#3c158e"/> <circle id="circle-2" cx="1.647" cy="1.647" r="1.647" transform="translate(20.569 21.489)" fill="#3c158e"/> <rect id="line-1" width="13.109" height="2.025" transform="translate(10.754 13.996)" fill="#3c158e"/> <circle id="circle-1" cx="1.647" cy="1.647" r="1.647" transform="translate(5.853 13.361)" fill="#3c158e"/> <path id="bolt" d="M31.783,34.475l1.151-8.158H27.178l6.907-11.655-1.151,8.158h5.756Z" transform="translate(-0.756 -1.301)" fill="#3c158e"/> <rect id="top" width="27.077" height="3.037" transform="translate(8.462)" fill="#9265e8"/> </svg></div><h5>Business Customizable</h5><p>Say goodbye to one size fits all personalization platform. Tailor the OS to your specific KPIs, industry, and business needs.</p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-1d325bd elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="1d325bd" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-ad860c0 elementor-column elementor-col-100 elementor-top-column" data-id="ad860c0" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-49e1e96 elementor-widget elementor-widget-shortcode" data-id="49e1e96" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="gf-tabbed-banner-small-component" class="gartner"><div class="gbc-inner-wrap"><div class="gbc-inner-container"><div class="gbc-tabs"><div class="gbc-tab active-tab" data-title="gartner">Gartner</div><div class="gbc-tab" data-title="forrester">Forrester</div></div><div class="gbc-tab-content active-tab" data-tab="gartner"><div class="gbc-col-left"><div class="gbc-title">Recognized as a <span class="accent">Leader</span> in personalization. Built for how commerce happens next.</div><div class="gbc-copy">Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.</div></div><div class="gbc-col-right"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2026/02/gartner-2026-MagicQuadrant-personalization.png" width="256" height="256" alt="Gartner MQ"></div> <a href="/guides/gartner/" title="Gartner MQ" class="gbc-cta">Read the Gartner® report →</a></div></div><div class="gbc-tab-content" data-tab="forrester"><div class="gbc-col-left"><div class="gbc-title">Recognized as a Leader in <span class="accent">personalization</span> and <span class="accent">experience optimization</span> by industry analysts</div><div class="gbc-copy">Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.</div></div><div class="gbc-col-right"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2025/02/forrester-2024-banner.png" width="256" height="256" alt="Forrester"></div> <a href="/guides/forrester/" title="Forrester" class="gbc-cta">Read the Forrester report →</a></div></div></div></div></div><style>#gf-tabbed-banner-small-component > div > div > div.gbc-tabs > div:nth-child(2){display:none;}
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Power app experiences that drive action and improve retention. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="https://support.dynamicyield.com/hc/en-us/categories/20982530950941-Sorting-Optimizer" target="_blank" title="API Campaigns"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2025/03/Sorting-optimizer-logo.svg" alt="" width="60" height="60" /> <strong>Sorting Optimizer</strong> Test and target how your category pages are sorted using different sorting logics, apply merchandising rules that incorporate user affinity, past behavior, and business logic. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/engage/" target="_blank" title="Reconnect"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/06/reconnect-icon.svg" alt="" width="60" height="60" /> <strong>Reconnect</strong> Automatically trigger personalized messages via Email, SMS, Web 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management system. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/adaptml/" target="_blank" title="AdaptML™"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/adaptml.svg" alt="" width="60" height="60" /> <strong>AdaptML™</strong> Use predictive and deep learning models on web, in emails, and via mobile apps. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/request-demo/" target="_blank" title="Talk to our experts" class="more"> <strong>And more…</strong> Contact our personalization experts to request a demo and learn more about our applications and extensions. <span class="exp-os-box-more">Talk to our experts →</span> </a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-a46da4a quote-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="a46da4a" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-a6da216 elementor-column elementor-col-100 elementor-inner-column" data-id="a6da216" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2c6ae87 elementor-widget elementor-widget-heading" data-id="2c6ae87" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Why we built the world’s first Experience OS</h3></div></div><div class="elementor-element elementor-element-834e4c1 elementor-widget elementor-widget-text-editor" data-id="834e4c1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">by Dynamic Yield’s Chief Product Officer</div></div></div><div class="elementor-element elementor-element-19fd40e quote-block elementor-widget elementor-widget-html" data-id="19fd40e" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><p>Experience OS is an opportunity for our customers to customize their personalization program to their businesses’ and verticals’ unique needs, offering personalized experiences on every channel and evolving their marketing technologies as they go, while dismantling silos within the team.</p><div class="author-img retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/einat-headshot.png" alt="" width="98" height="98"></div><div class="author-name"> <strong>Einat Haftel</strong>, Chief Product Officer</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-fd710d1 cs-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="fd710d1" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-5c5ecd9 elementor-column elementor-col-100 elementor-inner-column" data-id="5c5ecd9" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-769fed8 elementor-widget elementor-widget-heading" data-id="769fed8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Personalization that generates exponential revenue growth</h3></div></div><div class="elementor-element elementor-element-ae15c2e elementor-widget elementor-widget-text-editor" data-id="ae15c2e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">We’ve spent the last decade helping countless companies across industries grow, scale their personalization programs, and drive higher customer loyalty.</div></div></div><div class="elementor-element elementor-element-3ba9c70 elementor-widget elementor-widget-shortcode" data-id="3ba9c70" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="exp-cs-slider"><a href="https://www.dynamicyield.com/case-studies/mcdonalds/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat quick-service-restaurants">QUICK SERVICE RESTAURANTS</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/mcd.jpg" alt="McDonald’s"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/mcd-logo.svg" alt=""><p>Enhancing the customer experience with personalization leads to <strong>incremental growth in average check size</strong></p><span>Read McDonald’s case study →</span></div></div></a><a href="https://www.dynamicyield.com/case-studies/financial-services/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat financial-services">FINANCIAL SERVICES</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/syf.jpg" alt="Synchrony"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/syf-logo.svg" alt=""><p>Running personalization and UX experiments leads to a <strong>7% lift in credit card applications through personalization</strong></p><span>Read Synchrony case study →</span></div></div></a><a href="https://www.dynamicyield.com/case-studies/glassesusa/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat retail">RETAIL</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/glasses.jpg" alt="GlassesUSA"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/glasses-logo.svg" alt=""><p>Serving personalized recommendations, powered by deep learning algorithms leads to <strong>88% increase in average revenue per user</strong></p><span>Read GlassesUSA case study →</span></div></div></a><a href="https://www.dynamicyield.com/case-studies/tottenham-hotspur/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat athletics-and-outdoors">ATHLETICS & OUTDOORS</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/tottenham.jpg" alt="Tottenham Hotspur"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/tottenham-logo.svg" alt=""><p>Popular football club delivers <strong>40% increase in conversion rates</strong> and a <strong>10% boost in ARPU with personalization</strong></p><span>Read Tottenham Hotspur case study →</span></div></div></a><a href="https://www.dynamicyield.com/case-studies/ocado/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat groceries">GROCERIES</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/ocado.jpg" alt="Ocado"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/ocado-logo.svg" alt=""><p>Tailoring recommendations for different buyer journey stages leads to an <strong>8x conversion rate uplift</strong> and a <strong>20% boost in add-to-baskets</strong></p><span>Read Ocado case study →</span></div></div></a></div> <script>(function($) {
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