Large teams come with a special set of needs when it comes to running their experience optimization and personalization programs, which is why Dynamic Yield is committed to providing them with the reliable tools they need to work safely and efficiently. In this post, we’ll detail some of the recent enhancements we’ve released to support that goal.
Every year, Scott Brinker releases his famous supergraphic of the marketing technology landscape. And without fail, the number of solutions continues to grow at an exceedingly rapid pace. In fact, 24.5% more new entries made it to the list in 2020, despite the need for greater consolidation.
This conundrum poses challenges for many, which we’ve written about at length before, but for none more than enterprise brands, who typically use an assortment of technologies to support the different needs of multiple departments and stakeholders. What’s often left is one very complex stack, making it difficult to become truly agile, customer-centric, and business outcome-driven in a hypercompetitive digital world.
Born out of this frustration, Dynamic Yield was designed to reduce vendor bloat and replace the fragmented experiences of siloed systems through a platform that can either act as a unified tool for data collection, decisioning, and activation, or as the connector through which personalized experiences can be shaped across the existing marketing stack. But we understand the work doesn’t stop there.
In the rest of this article, I’m going to touch on enhancements we’ve made to the platform as we continue to meet enterprise standards in workflow, privacy and security, integrations, localization, and more.
But first, a helpful table breaking down the full breadth of enterprise capabilities offered through the Dynamic Yield platform.
Category
Feature
Teammate Management
-
Role-based permissions – Define, edit, and assign users to a role and manage their permissions from one central location.
-
Account enhancements – Make users more recognizable to other teammates within the platform with a custom avatar.
Streamlined Workflows
-
Product sync via API – Make individual changes to specific product properties without syncing the entire product feed.
-
Detailed user-activity log – Track which items, audiences, strategies, or other assets have been changed and by whom.
-
Variation feed – Create experiences with multiple variations and synchronize content changes automatically.
-
Out-of-the-box templates – Use pre-defined templates to accelerate experience creation rather than starting from scratch.
-
Templating engine – Build and save custom experiences in the Dynamic Yield platform as templates for quick re-use.
-
Visual Template Selection for Email Recs – Preview email recommendation templates in real-time as you change variable values.
-
Template linking – View campaigns linked to any given template and unlink them with the click of a button.
-
Template Archival – Clear out old or unused templates that are no longer relevant from your list.
-
Cross-site campaign duplication – Duplicate experiences, recommendations, and strategies from one site to another.
-
Preview testing functionality – Simulate and debug campaigns and experience variations prior to publishing for quality assurance.
-
Multiple users in campaign creation – View teammates currently editing the same campaign so as to not override each other’s work.
Performance
-
SLA – Ensure personalization services and capabilities provided go uninterrupted with 99.9% uptime.
-
XP APIs – Launch campaigns entirely through the server-code to reduce negative impacts on page load.
Multilingual Support
-
Multi-currency support – Select a main and secondary currency for conversion events for each site language.
-
Multi-language campaigns – Localize content for each element of a variation or template according to the desired language.
-
Localized product recommendations – Render language-specific recommendations based on the page context and product feed value.
Privacy & Security
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GDPR and CCPA compliant – Safely launch experiences with a solution that has met global privacy standards and regulations.
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API key management – Restrict access and management of API keys to select admin users to prevent risks of misuse.
-
Single-sign-on (SSO) – Authenticate logins to the Dynamic Yield platform through OIDC or SAML 2.0. for greater security.
-
Multi-factor authentication (MFA) – Ensure only users that present two or more methods of authentication are allowed to log in.
-
eXPerience APIs – Experiment and target experiences without exposing any sensitive data on the browser.
Reporting & Analytics
-
Custom dashboard metrics – Adjust main metrics in the dashboard and Audience Explorer to any custom goal.
Connectivity
-
Out-of-the-box integrations – Seamlessly connect to other enterprise systems and inject personalization across the stack.
Now, let’s dig into a few of these features in more detail.
Teammate and campaign management
Many large brands have hundreds of users logging into the Dynamic Yield platform each month, from marketers and merchandisers to data analysts, product managers, developers, and others.
To enable simpler collaboration between the various stakeholders involved in campaign management, role-based permissions can be defined, edited, and assigned to one or more teammates for specific access to the platform from one easy-to-find location.
Streamline teammate management with role-based permissions
Additionally, with a higher number of active users, enterprise brands can also have hundreds of personalization campaigns running in the Dynamic Yield platform at any given time. This makes it especially important that teams be able to view the entire history of individual site campaigns.
Our detailed user activity log allows individuals to investigate which items, audiences, strategies, or other assets have been changed and by whom, offering full transparency across workflows and departments.
Easily filter the activity log by user, campaign type, and date
Read our Knowledge Base article about how to Manage Your Account and Teammates within Dynamic Yield for step-by-step instructions.
Best practices in privacy and security
Movements such as the EU’s GDPR and California’s CCPA are changing the ways businesses can handle the personal information of their visitors, making it a top priority for Chief Information Security Officers (CISO).
Dynamic Yield has invested significant resources towards our compliance with the latest laws and regulations, and also that we assist our customers in their own adherence. For instance, in accordance with the current legal mandate set forth by GDPR guidelines, we provide the only out-of-the-box solution that does not use cookies to process opt-in and opt-out requests.
“No Consent, No Cookies” solution for data privacy management
Find more details on our Active Cookie Consent Method of Data Privacy Management.
On the flip side, security is a major concern for enterprise brands, which must mitigate risk and avoid any exploitable vulnerabilities. To ensure safety and convenience when logging into the Dynamic Yield platform, the same authentication policies used with other enterprise applications can be applied.
Implement single sign-on (SSO) through SAML 2.0 or OIDC, which are supported by all major identity providers, including Okta and Active Directory.
Enable SSO to authenticate logins via your identity provider
Get started with Dynamic Yield’s Single Sign-On (SSO) integration.
Connectivity across the stack
Marketing technology stacks come in all shapes and sizes, and for enterprise brands, that often means various solutions that are purpose-built to accomplish an array of different jobs. And while one company may make a unified personalization platform like Dynamic Yield more central to its infrastructure, others need to connect our experience optimization and personalization capabilities to the tools they already know and love.
Dynamic Yield’s flexible data architecture and open API allows for seamless integration to dozens of tools, which include enterprise CMS and eCommerce systems, DMPs, marketing automation and tag management platforms, web analytics solutions, and more.
A sample of 3rd party platform integrations available
And this integrations list is constantly growing, with SAP Commerce, Optimove, zenloop, and e-Spirit representing some of the recent additions to our network of official technology partners.
Follow these how-tos and start integrating Dynamic Yield with the rest of your stack.
Multi-lingual support
Enterprise brands are more likely to cater to customers spanning across the globe, requiring them to take a localized approach to their experience optimization efforts. Dynamic Yield accommodates the needs in a few ways.
First, users can localize content by setting and managing translations for each element of a variation or template depending on the desired locale. This reduces the need to create a new experience per language, the benefits of which include greater relevance and less javascript writing.
Serve localized versions of variations to site visitors
Second, companies that cater to numerous countries can specify the correct currency for each site language. Multiple currencies are supported and can be used as the main or secondary currency for conversion events, whether USD($), EUR(€), GBP(£), JPY(¥), ILS(₪), or dozens of others.
And lastly, localized product recommendations can be rendered based on the context of the page (i.e. homepage, product page, cart, page) and values in the product feed (e.g. price, name, description), maximizing the impact of these widgets.
Begin launching multilingual experiences with this helpful support documentation.
Working smarter, not harder, together
The tools and features discussed throughout this post are in addition to a bevy of enhancements made to our templating system, previewing functionality, product and variation feeds, and cross-site sharing capabilities in 2020. Largely, due to the increased demand, we’ve seen from enterprise companies looking to incorporate personalization into their stack over the years.
These large teams, which now represent one-third of Dynamic Yield’s customer base, come with a unique set of requirements when it comes to building and testing personalized, optimized, and synchronized digital customer experiences. And with some of our improved capabilities, we believe they can now do so efficiently, reliably, and securely.
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}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /><link rel="amphtml" href="https://www.dynamicyield.com/blog/enterprise-solutions/amp/"></head><body class="post-template-default single single-post postid-151168 single-format-standard wp-featherlight-captions et_fixed_nav osx et_right_sidebar chrome et_includes_sidebar elementor-default default_header wider-table"><div id="page-container"><header id="main-header" class="et_nav_text_color_dark"
style="background: #fff;"><div class="container-fluid clearfix"><div class="dy-header-logo"> <a href="https://www.dynamicyield.com/"
class="main-logo-container"><div id="logo_symbol"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" id="Layer_1" x="0" y="0" version="1.1" viewBox="0 0 266.8 164.9"><g id="XMLID_23_"><path fill="#ff5f00" d="M97.3 17.5h72.2v129.7H97.3z"/><path id="XMLID_35_" fill="#eb001b" d="M101.9 82.4c0-26.3 12.3-49.7 31.5-64.8-14-11-31.7-17.6-51-17.6C36.9-.1 0 36.8 0 82.4c0 45.5 36.9 82.5 82.5 82.5 19.2 0 36.9-6.6 51-17.6-19.3-15.2-31.6-38.6-31.6-64.9z"/><path d="M266.8 82.4c0 45.5-36.9 82.5-82.5 82.5-19.2 0-36.9-6.6-51-17.6 19.2-15.1 31.5-38.5 31.5-64.8s-12.3-49.7-31.5-64.8c14-11 31.7-17.6 51-17.6 45.6-.2 82.5 36.7 82.5 82.3zM259 133.5v-2.7h1.1v-.5h-2.7v.5h1.1v2.7h.5zm5.3 0v-3.2h-.8l-1 2.2-1-2.2h-.8v3.2h.6v-2.4l.9 2.1h.6l.9-2.1v2.4h.6z" fill="#f79e1b"/></g></svg></div> </a></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="product" title=""> <a href="">Product</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Why DY"> <a href="">Why Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Company</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Product</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" 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class="lc-header-right lc-flex"><ul class="lc-header-social lc-flex"><li class="et-social-icon"> <a href="#" title="Share on Facebook" class="icon" onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=' + encodeURIComponent(document.URL) + '&t=' + encodeURIComponent(document.URL)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 460.1990662 458.5138245"><path 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class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-151168" class="et_pb_post post-151168 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-enterprise-grade-personalization"><div class="article-content"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/blog/" title="Blog">Blog</a><ul class="post-categories"><li><a href="https://www.dynamicyield.com/blog/category/product/" rel="category tag">Product</a></li></ul></div><h1 class="article-title">Enterprise-grade personalization – work better together with Dynamic Yield</h1><h2 class="article-excerpt">Discover Dynamic Yield's enterprise-grade personalization capabilities for large teams who prioritize reliability, efficiency, and security.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/" title="Posts by Shana Pilewski" rel="author">Shana Pilewski</a></div><div class="article-author-title-text"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="entry-content article-entry-content"><p><strong><em>Large teams come with a special set of needs when it comes to running their experience optimization and personalization programs, which is why Dynamic Yield is committed to providing them with the reliable tools they need to work safely and efficiently. In this post, we’ll detail some of the recent enhancements we’ve released to support that goal. </em></strong></p><p>Every year, Scott Brinker releases his famous supergraphic of the marketing technology landscape. And without fail, the number of solutions continues to grow at an exceedingly rapid pace. In fact, 24.5% more <em>new</em> entries made it to <a href="https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/">the list in 2020</a>, despite the need for greater consolidation.</p><p>This conundrum poses challenges for many, which <a href="https://www.dynamicyield.com/article/unified-marketing-platform-vs-point-solutions/">we’ve written about at length before</a>, but for none more than enterprise brands, who typically use an assortment of technologies to support the different needs of multiple departments and stakeholders. What’s often left is one very complex stack, making it difficult to become truly agile, customer-centric, and business outcome-driven in a hypercompetitive digital world.</p><p>Born out of this frustration, Dynamic Yield was designed to reduce vendor bloat and replace the fragmented experiences of siloed systems through a platform that can either act as a unified tool for data collection, decisioning, and activation, or as the connector through which personalized experiences can be shaped across the existing marketing stack. But we understand the work doesn’t stop there.</p><p>In the rest of this article, I’m going to touch on enhancements we’ve made to the platform as we continue to meet enterprise standards in workflow, privacy and security, integrations, localization, and more.</p><p>But first, a helpful table breaking down the full breadth of enterprise capabilities offered through the Dynamic Yield platform.</p><div class="affinity-table affinity-table-1 p-framework-table" style="margin-bottom: 30px;"><table style="box-shadow: 0 0 10px #eee; line-height: 1.3em; font-size: 15px;"><thead style="color: #fff; font-weight: 700!important; font-size: 18px; background: linear-gradient(to right, #3a82b5 1%,#51a997 100%); filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#3a82b5', endColorstr='#51a997',GradientType=1 );"><tr><td style="width: 25%; border: 1px solid #D1DBE1; color: #fff; line-height: 1.3em; font-size: 15px;" width="25"><p style="color: #fff; line-height: 1.3em; font-size: 18px;"><strong>Category</strong></p></td><td style="border: 1px solid #D1DBE1; color: #fff; line-height: 1.3em; font-size: 15px;"><p style="color: #fff; line-height: 1.3em; font-size: 18px;"><strong>Feature</strong></p></td></tr></thead><tbody><tr><td style="height: auto; border: 1px solid #D1DBE1;"><h3><strong>Teammate Management</strong></h3></td><td style="height: auto; border: 1px solid #D1DBE1;"><ul><li style="line-height: 1.3em; font-size: 15px;"><strong>Role-based permissions</strong> – <span style="font-weight: 400;">Define, edit, and assign users to a role and manage their permissions from one central location.</span></li><li style="line-height: 1.3em; font-size: 15px;"><strong>Account enhancements</strong> – <span style="font-weight: 400;">Make users more recognizable to other teammates within the platform with a custom avatar.</span></li></ul></td></tr><tr><td style="height: auto; border: 1px solid #D1DBE1;"><h3><strong>Streamlined Workflows</strong></h3></td><td style="height: auto; border: 1px solid #D1DBE1;"><ul><li style="line-height: 1.3em; font-size: 15px;"><strong>Product sync via API</strong> – <span style="font-weight: 400;">Make individual changes to specific product properties without syncing the entire product feed.</span></li><li style="line-height: 1.3em; font-size: 15px;"><strong>Detailed user-activity log</strong> – <span style="font-weight: 400;">Track which items, audiences, strategies, or other assets have been changed and by whom.</span></li><li style="line-height: 1.3em; font-size: 15px;"><b>Variation feed</b> – <span style="font-weight: 400;">Create experiences with multiple variations and synchronize content changes automatically.</span></li><li style="line-height: 1.3em; font-size: 15px;"><b>Out-of-the-box templates</b> – Use pre-defined templates to accelerate experience creation rather than starting from scratch.</li><li style="line-height: 1.3em; font-size: 15px;"><b>Templating engine</b> – Build and save custom experiences in the Dynamic Yield platform as templates for quick re-use.</li><li style="line-height: 1.3em; font-size: 15px;"><b>Visual Template Selection for Email Recs</b> – <span style="font-weight: 400;">Preview email recommendation templates in real-time as you change variable values.</span></li><li style="line-height: 1.3em; font-size: 15px;"><b>Template linking</b> – <span style="font-weight: 400;">View campaigns linked to any given template and unlink them with the click of a button.</span></li><li style="line-height: 1.3em; font-size: 15px;"><b>Template Archival</b> – <span style="font-weight: 400;">Clear out old or unused templates that are no longer relevant from your list.</span></li><li style="line-height: 1.3em; font-size: 15px;"><b>Cross-site campaign duplication</b> – <span style="font-weight: 400;">Duplicate experiences, recommendations, and strategies from one site to another.</span></li><li style="line-height: 1.3em; font-size: 15px;"><b>Preview testing functionality</b> – <span style="font-weight: 400;">Simulate and debug campaigns and experience variations prior to publishing for quality assurance.</span></li><li style="line-height: 1.3em; font-size: 15px;"><b>Multiple users in campaign creation</b> – <span style="font-weight: 400;">View teammates currently editing the same campaign so as to not override each other’s work.</span></li></ul></td></tr><tr><td style="height: auto; border: 1px solid #D1DBE1;"><h3><strong>Performance</strong></h3></td><td style="height: auto; border: 1px solid #D1DBE1;"><ul><li style="line-height: 1.3em; font-size: 15px;"><strong>SLA</strong> – <span style="font-weight: 400;">Ensure personalization services and capabilities provided go uninterrupted with 99.9% uptime.</span></li><li style="line-height: 1.3em; font-size: 15px;"><strong>XP APIs</strong> – Launch campaigns entirely through the server-code to reduce negative impacts on page load.</li></ul></td></tr><tr><td style="height: auto; border: 1px solid #D1DBE1;"><h3><strong>Multilingual Support</strong></h3></td><td style="height: auto; border: 1px solid #D1DBE1;"><ul><li style="line-height: 1.3em; font-size: 15px;"><strong>Multi-currency support</strong> – <span style="font-weight: 400;">Select a main and secondary currency for conversion events for each site language.</span></li><li><span style="font-weight: 400;"><strong>Multi-language campaigns</strong> – Localize content for each element of a variation or template according to the desired language.</span></li><li style="line-height: 1.3em; font-size: 15px;"><b>Localized product recommendations</b> – <span style="font-weight: 400;">Render language-specific recommendations based on the page context and product feed value.</span></li></ul></td></tr><tr><td style="height: auto; border: 1px solid #D1DBE1;"><h3><strong>Privacy & Security</strong></h3></td><td style="height: auto; border: 1px solid #D1DBE1;"><ul><li style="line-height: 1.3em; font-size: 15px;"><strong>GDPR and CCPA compliant</strong> – <span style="font-weight: 400;">Safely launch experiences with a solution that has met global privacy standards and regulations.</span></li><li style="line-height: 1.3em; font-size: 15px;"><strong>API key management </strong> – <span style="font-weight: 400;">Restrict access and management of API keys to select admin users to prevent risks of misuse.</span></li><li style="line-height: 1.3em; font-size: 15px;"><strong><b>Single-sign-on (SSO)</b></strong> – <span style="font-weight: 400;">Authenticate logins to the Dynamic Yield platform through OIDC or SAML 2.0. for greater security.</span></li><li style="line-height: 1.3em; font-size: 15px;"><b>Multi-factor authentication (MFA)</b> – <span style="font-weight: 400;">Ensure only users that present two or more methods of authentication are allowed to log in.</span></li><li style="line-height: 1.3em; font-size: 15px;"><b>eXPerience APIs</b><span style="font-weight: 400;"> – Experiment and target experiences without exposing any sensitive data on the browser.</span></li></ul></td></tr><tr><td style="height: auto; border: 1px solid #D1DBE1;"><h3><strong>Reporting & Analytics</strong></h3></td><td style="height: auto; border: 1px solid #D1DBE1;"><ul><li style="line-height: 1.3em; font-size: 15px;"><strong>Custom dashboard metrics</strong> – Adjust main metrics in the dashboard and Audience Explorer to any custom goal.</li></ul></td></tr><tr><td style="height: auto; border: 1px solid #D1DBE1;"><h3><strong>Connectivity</strong></h3></td><td style="height: auto; border: 1px solid #D1DBE1;"><ul><li style="line-height: 1.3em; font-size: 15px;"><strong>Out-of-the-box integrations</strong> – Seamlessly connect to other enterprise systems and inject personalization across the stack.</li></ul></td></tr></tbody></table></div><p>Now, let’s dig into a few of these features in more detail.</p><h2>Teammate and campaign management</h2><p>Many large brands have hundreds of users logging into the Dynamic Yield platform each month, from marketers and merchandisers to data analysts, product managers, developers, and others.</p><p>To enable simpler collaboration between the various stakeholders involved in campaign management, <strong>role-based permissions</strong> can be defined, edited, and assigned to one or more teammates for specific access to the platform from one easy-to-find location.<br /><center></p><div style="font-size:14px"><em>Streamline teammate management with role-based permissions</em></center></p><p><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-151181" src="https://www.dynamicyield.com/wp-content/uploads/2021/01/DY-Enterprise-Grade-Personalization_Inline1.png" alt="Streamline teammate management with role-based permissions" width="1330" height="665" /></p><p>Additionally, with a higher number of active users, enterprise brands can also have hundreds of personalization campaigns running in the Dynamic Yield platform at any given time. This makes it especially important that teams be able to view the entire history of individual site campaigns.</p><p>Our detailed <strong>user activity log</strong> allows individuals to investigate which items, audiences, strategies, or other assets have been changed and by whom, offering full transparency across workflows and departments.<br /><center></p><div style="font-size:14px"><em>Easily filter the activity log by user, campaign type, and date </em></center></p><p><img decoding="async" class="aligncenter size-full wp-image-151199" src="https://www.dynamicyield.com/wp-content/uploads/2021/01/DY-Enterprise-Grade-Personalization_Inline2.png" alt="Easily filter the activity log by user, campaign type, and date" width="1330" height="665" /></p><p><em>Read our Knowledge Base article about how to <a href="https://support.dynamicyield.com/hc/en-us/articles/360022737953-Managing-Your-Account-and-Teammates#managing-your-account-and-teammates-0-0" rel="noopener noreferrer" target="_blank">Manage Your Account and Teammates within Dynamic Yield</a> for step-by-step instructions</em>.</p><h2>Best practices in privacy and security</h2><p>Movements such as the EU’s GDPR and California’s CCPA are changing the ways businesses can handle the personal information of their visitors, making it a top priority for Chief Information Security Officers (CISO).</p><p>Dynamic Yield has <a href="https://www.dynamicyield.com/gdpr-and-privacy/">invested significant resources</a> towards our <strong>compliance with the latest laws and regulations</strong>, and also that we assist our customers in their own adherence. For instance, in accordance with the current legal mandate set forth by GDPR guidelines, we provide the only out-of-the-box solution <a href="https://www.dynamicyield.com/blog/cookieless-consent-solution/">that does not use cookies</a> to process opt-in and opt-out requests.<br /><center></p><div style="font-size:14px"><em>“No Consent, No Cookies” solution for data privacy management</em></center></p><p><img decoding="async" class="aligncenter size-full wp-image-151193" src="https://www.dynamicyield.com/wp-content/uploads/2021/01/DY-Enterprise-Grade-Personalization_Inline3.png" alt="“No Consent, No Cookies” solution for data privacy management" width="1330" height="665" /><br /> <em>Find more details on our <a href="https://support.dynamicyield.com/hc/en-us/articles/360014728858-Active-Cookie-Consent-Method-of-Visitor-Data-Privacy-Management" rel="noopener noreferrer" target="_blank">Active Cookie Consent Method of Data Privacy Management</a>.</em></p><p>On the flip side, <a href="https://www.dynamicyield.com/security">security</a> is a major concern for enterprise brands, which must mitigate risk and avoid any exploitable vulnerabilities. To ensure safety and convenience when logging into the Dynamic Yield platform, the same authentication policies used with other enterprise applications can be applied.</p><p>Implement <strong>single sign-on (SSO)</strong> through SAML 2.0 or OIDC, which are supported by all major identity providers, including Okta and Active Directory.<br /><center></p><div style="font-size:14px"><em>Enable SSO to authenticate logins via your identity provider </em></center></p><p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-151175" src="https://www.dynamicyield.com/wp-content/uploads/2021/01/DY-Enterprise-Grade-Personalization_Inline4.png" alt="Enable SSO to authenticate logins via your identity provider " width="1330" height="665" /></p><p><em>Get started with <a href="https://support.dynamicyield.com/hc/en-us/articles/360014076018" rel="noopener noreferrer" target="_blank">Dynamic Yield’s Single Sign-On (SSO) integration</a>. </em></p><h2>Connectivity across the stack</h2><p>Marketing technology stacks come in all shapes and sizes, and for enterprise brands, that often means various solutions that are purpose-built to accomplish an array of different jobs. And while one company may make a unified <a href="https://www.dynamicyield.com/personalization/">personalization platform</a> like Dynamic Yield more central to its infrastructure, others need to connect our experience optimization and personalization capabilities to the tools they already know and love.</p><p>Dynamic Yield’s flexible data architecture and open API allows for <strong>seamless integration to dozens of tools</strong>, which include enterprise CMS and eCommerce systems, DMPs, marketing automation and tag management platforms, web analytics solutions, and more.<br /><center></p><div style="font-size:14px"><em>A sample of 3rd party platform integrations available </em></center></p><p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-151187" src="https://www.dynamicyield.com/wp-content/uploads/2021/01/DY-Enterprise-Grade-Personalization_Inline5.png" alt="A sample of 3rd party platform integrations available " width="1330" height="896" /></p><p>And <a href="https://www.dynamicyield.com/integrations/">this integrations list</a> is constantly growing, with SAP Commerce, Optimove, zenloop, and e-Spirit representing some of the recent additions to our network of <a href="https://www.dynamicyield.com/partners/#technology-partners">official technology partners</a>.</p><p><em>Follow <a href="https://support.dynamicyield.com/hc/en-us/categories/360001692233-Integrations" rel="noopener noreferrer" target="_blank">these how-tos</a> and start integrating Dynamic Yield with the rest of your stack.</em></p><h2>Multi-lingual support</h2><p>Enterprise brands are more likely to cater to customers spanning across the globe, requiring them to take a localized approach to their <a href="https://www.dynamicyield.com/article/experience-optimization/">experience optimization</a> efforts. Dynamic Yield accommodates the needs in a few ways.</p><p>First, users can <strong>localize content</strong> by setting and managing translations for each element of a variation or template depending on the desired locale. This reduces the need to create a new experience per language, the benefits of which include greater relevance and less javascript writing.<br /><center></p><div style="font-size:14px"><em>Serve localized versions of variations to site visitors</em></center></p><table><tbody><tr><td> <img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2021/01/enterprise-grade-personalization-multi-language-campaigns.gif" alt="Serve localized versions of variations to site visitors" width="1000" height="543" class="aligncenter size-full wp-image-151220" /></td></tr></tbody></table><p>Second, companies that cater to numerous countries can specify the correct currency for each site language. <strong>Multiple currencies are supported</strong> and can be used as the main or secondary currency for conversion events, whether USD($), EUR(€), GBP(£), JPY(¥), ILS(₪), or dozens of others.</p><p>And lastly, <strong>localized product recommendations</strong> can be rendered based on the context of the page (i.e. homepage, product page, cart, page) and values in the product feed (e.g. price, name, description), maximizing the impact of these widgets.</p><p><em>Begin launching <a href="https://support.dynamicyield.com/hc/en-us/articles/360022558254-Multi-Lingual-Support#multi-lingual-support-0-0" rel="noopener noreferrer" target="_blank">multilingual experiences</a> with this helpful support documentation. </em></p><h2>Working smarter, not harder, together</h2><p>The tools and features discussed throughout this post are in addition to a bevy of enhancements made to our <a href="https://www.dynamicyield.com/templates/">templating system</a>, <a href="https://www.dynamicyield.com/blog/easy-previewing-experiments/">previewing functionality</a>, product and variation feeds, and cross-site sharing capabilities in 2020. Largely, due to the increased demand, we’ve seen from enterprise companies looking to incorporate <a href="https://www.dynamicyield.com/lesson/web-personalization/">personalization</a> into their stack over the years.</p><p>These large teams, which now represent one-third of Dynamic Yield’s customer base, come with a unique set of requirements when it comes to building and testing personalized, optimized, and synchronized digital customer experiences. 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