Rivalry2

Alshaya Group, a 2023 Personalization Award Winner
2026-02-28 16:55 Diff
https://www.dynamicyield.com/personalization-awards/alshaya-2023/
Awarded to leaders in our customer base who have a complete grasp of experience optimization, deploy campaigns across channels, are targeting and segmentation pros, and push the limits of personalization to create real value for their customers and their businesses.
Alshaya Group is a multinational retail franchise operator headquartered in Kuwait, responsible for the growth of dozens of brands, each with enormous product catalogs that see millions of site visitors every day. And while delivering a one-to-one shopping experience across them might sound impossible to most, the team running personalization for the group has been able to effectively pinpoint individual needs and preferences, automatically serving up the most relevant content across brands and markets (in two different languages). This is all thanks to the product managers, marketers, BI analysts, and merchandisers who have been regularly logging into the Dynamic Yield platform over the last three years to deliver experiences across 128 sites, making Alshaya Group an expert in personalization at scale.
Alshaya Group Brands

How Alshaya Group Does It

Scales efficiently by identifying the most impactful pages on the site for each brand with a focus on optimizing their performance. Specifically, the team found that A/B testing the deep-learning system AdaptML on the homepage and category pages for their highest-trafficked brands (including H&M and Bath & Body Works) yielded increased conversions and incremental revenue.
Tailors the right recommendation strategy to the right visitor for maximum performance. Alshaya Group recently segmented its audience traffic by low, medium, and high intent to better understand visitor preferences based on the funnel stage, after which the appropriate recommendation algorithm was selected, leading to an increase in direct revenue from recommendations by 100%.
Makes smart investments, starting with only a few brands and users of the experience optimization technology, proving early successes to showcase the long-term value of Alshaya Group’s personalization program. This opened the door for expansion, and bit by bit, all websites and mobile apps from 16 brands across 7 regions were layered on, now overseen by a small and mighty team of dozens of Dynamic Yield users.
What it looks like

Viewed together
Discovery pages
AdaptML recommendations
Viewed together

Alshaya Group tested the recommendations strategy on the American Eagle PDP for all audiences, putting Similarity against Viewed Together for “Customers Also Viewed.” The Viewed Together strategy yielded a +14% uplift in purchase revenue and +25% uplift in click-through rate.
Discovery pages

AdaptML deep learning was deployed on discovery pages, such as West Elm’s empty cart page (pictured). The deep learning model yielded 4% of direct revenue and an +8% increase in click-through rate.
AdaptML recommendations

Alshaya Group tested recommendation strategies on the H&M homepage, running AdaptML deep learning against Affinity for all audiences in the “Recommended For You” section. Deep learning yielded a +2% incremental increase in direct revenue and +1.04% uplift in click-through rate.
What’s next?

Especially proud of the seamless collaboration between experts on its internal team and Dynamic Yield’s supportive Customer Success and Technical Account Manager, the well-established personalization program of Alshaya Group aspires for continued greatness. The team looks to further enhance all 128 sites and mobile apps to reach its aggressive conversion rate targets, with a focus next year on elevating product discovery experiences across brands, which includes optimizing recommendations as well as exploring other opportunities such as scaling the use of the AdaptML deep-learning algorithms and testing engagement strategies such as quizzes.
The team behind the experiences

Mehroz ShahidDigital Product Manager, CRO

Digital Product Manager leading the development of strategies and tactics aimed to drive recommendations, touchpoints and A/B testing at Alshaya Group's vast scale across 16 brands, 7 countries and 2 languages. With a strong focus on optimizing user experience, seamlessly integrating merchandising expertise and product feed improvements for more tailored recommendations throughout the customer journey.
Mickael RobinCRO Manager, eCommerce

Mickael is a data-driven digital marketing performance optimizer. After 18 years developing expertise in various fields of digital marketing (web analytics, traffic acquisition, product management, content management), he combined those skills by specializing in CRO. At Alshaya, Mickael leads the digital experimentation program, collaborating with product owners, UX designers and brand representatives to turn research insights into A/B tests, continuously enhancing the usability and efficiency of websites and mobile apps.
Retheesh GopiSenior Visual Designer

I started as a passionate graphic designer driven by the world of visual aesthetics. Over time, my fascination with design expanded to encompass web User Interface (UI) and Development. Today, I proudly hold the esteemed position of Lead UI Designer and Developer at Alshaya, a role that allows me to guide and shape the creative direction of over 16 renowned brands. Throughout my career, I've dedicated myself to pushing the boundaries of design and technology. One of my proudest achievements is spearheading the inaugural setup of Dynamic Yield. In this capacity, I've harnessed the power of DY's tools to successfully launch 16 distinct brands, each tailored to resonate with their target audiences on a deeply personal level.
Arnau JuliaCustomer Success Manager, Dynamic Yield

I’ve been working for 5+ years in Saas companies helping clients to reach their goals with technology. At DY, I help CRO and Personalization specialists achieve success on their projects and implement personalization on all their digital platforms.
Read more about Alshaya Group & its strategic
approach to personalization

Alshaya Group is Committed to Building Customer Connections

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href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 	C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 	H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-post" data-elementor-id="202230" class="elementor elementor-202230" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-f89bcf3 pawards-inner pawards-inner-top-wrapper top-skims elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="f89bcf3" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;curve&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}"><div class="elementor-shape elementor-shape-bottom" data-negative="true"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 100" preserveAspectRatio="none"> <path class="elementor-shape-fill" d="M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z"/> </svg></div><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-b08cb81 elementor-column elementor-col-50 elementor-top-column" data-id="b08cb81" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d5aecef elementor-widget elementor-widget-html" data-id="d5aecef" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="back-to-awards" href="/personalization-awards/" title="Dynamic Yield Personalization Awards">← Dynamic Yield Personalization Awards</a></div></div><div class="elementor-element elementor-element-28abab5 elementor-widget elementor-widget-heading" data-id="28abab5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Alshaya Group</h1></div></div><div class="elementor-element elementor-element-2d3c23a elementor-widget elementor-widget-heading" data-id="2d3c23a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Personalization Expert <br>Award Winner</h3></div></div><div class="elementor-element elementor-element-66a18cc elementor-widget elementor-widget-text-editor" data-id="66a18cc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>One of the world’s leading brand franchise operators, with an evolving portfolio of global retailers such as H&amp;M, Muji, West Elm, Pottery Barn, American Eagle Outfitters, and more, deploys personalization across 16 global brands on web and mobile app, tailored to 7 unique markets and in 2 languages — totalling over 128 sites that deliver an exceptional experience to visitors. </p></div></div></div><div class="elementor-element elementor-element-c9fda90 elementor-widget elementor-widget-html" data-id="c9fda90" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="#success" class="btn-scroll-down">READ THE SUCCESS STORY <svg xmlns="http://www.w3.org/2000/svg" width="9.333" height="16" viewBox="0 0 9.333 16"><defs><style>.a{fill:#fff;}</style></defs><path class="a" d="M9.667,16l4.667-6.667h-4V.667A.667.667,0,1,0,9,.667V9.333H5Z" transform="translate(-5)"/></svg></a></div></div></div></div></div><div class="elementor-element elementor-element-b91cc5e paward-inner-graphic-wrap graphic-wrap-sm right-space elementor-column elementor-col-50 elementor-top-column" data-id="b91cc5e" 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And while delivering a one-to-one shopping experience across them might sound impossible to most, the team running personalization for the group has been able to effectively pinpoint individual needs and preferences, automatically serving up the most relevant content across brands and markets (in two different languages). This is all thanks to the product managers, marketers, BI analysts, and merchandisers who have been regularly logging into the Dynamic Yield platform over the last three years to deliver experiences across 128 sites, making Alshaya Group an expert in personalization at scale.</p></div></div></div></div></div></div></div></div></section><div class="elementor-element elementor-element-424a087 elementor-widget elementor-widget-heading" data-id="424a087" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Alshaya Group Brands</h2></div></div><section class="elementor-element elementor-element-df4e739 pawards-inner-brands elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="df4e739" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-939ee80 elementor-column elementor-col-100 elementor-inner-column" data-id="939ee80" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-f5e1369 elementor-widget elementor-widget-image" data-id="f5e1369" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/hm.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-bc45ae8 elementor-widget elementor-widget-image" data-id="bc45ae8" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/bathbodyworks.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-7ff7fc0 elementor-widget elementor-widget-image" data-id="7ff7fc0" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/american-eagle.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-f7c4c4c elementor-widget elementor-widget-image" data-id="f7c4c4c" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/westelm.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-0f116aa elementor-widget elementor-widget-image" data-id="0f116aa" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/victorias.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-91d6d43 elementor-widget elementor-widget-image" data-id="91d6d43" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/footlocker.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-8e55a6f elementor-widget elementor-widget-image" data-id="8e55a6f" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/newbalance.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-3ebdb79 elementor-widget elementor-widget-image" data-id="3ebdb79" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/potteryban.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-fd8f37b elementor-widget elementor-widget-image" data-id="fd8f37b" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/potterybarn-kids.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-531656d elementor-widget elementor-widget-image" data-id="531656d" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/muji.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-2ca58d3 elementor-widget elementor-widget-image" data-id="2ca58d3" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/debenhams.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-06c1836 elementor-widget elementor-widget-image" data-id="06c1836" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/bodyshop.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-a4873ee elementor-widget elementor-widget-image" data-id="a4873ee" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/mothercare.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-61a0bca elementor-widget elementor-widget-image" data-id="61a0bca" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/boots.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-3bf0a38 elementor-widget elementor-widget-image" data-id="3bf0a38" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/cos.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-84d0ea6 elementor-widget elementor-widget-image" data-id="84d0ea6" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/alo.svg" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section><div class="elementor-element elementor-element-0c84c6f elementor-widget elementor-widget-heading" data-id="0c84c6f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">How Alshaya Group Does It</h2></div></div><section class="elementor-element elementor-element-617ea90 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="617ea90" data-element_type="section" id="success"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-226c87f elementor-column elementor-col-100 elementor-inner-column" data-id="226c87f" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-83e4880 elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="83e4880" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/alshaya-icon-1.svg" class="attachment-full size-full" alt="alshaya-icon-1" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Scales efficiently by identifying the most impactful pages on the site for each brand with a focus on optimizing their performance. Specifically, the team found that A/B testing the deep-learning system <a href="/adaptml/" title="AdaptML">AdaptML</a> on the homepage and category pages for their highest-trafficked brands (including H&M and Bath & Body Works) yielded increased conversions and incremental revenue.</p></div></div></div></div><div class="elementor-element elementor-element-46d57fc elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="46d57fc" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/alshaya-icon-2.svg" class="attachment-full size-full" alt="alshaya-icon-2" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Tailors the right recommendation strategy to the right visitor for maximum performance. Alshaya Group recently segmented its audience traffic by low, medium, and high intent to better understand visitor preferences based on the funnel stage, after which the appropriate recommendation algorithm was selected, leading to an increase in direct revenue from recommendations by 100%.</p></div></div></div></div><div class="elementor-element elementor-element-cb64561 elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="cb64561" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/alshaya-icon-3.svg" class="attachment-full size-full" alt="alshaya-icon-3" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Makes smart investments, starting with only a few brands and users of the experience optimization technology, proving early successes to showcase the long-term value of Alshaya Group’s personalization program. This opened the door for expansion, and bit by bit, all websites and mobile apps from 16 brands across 7 regions were layered on, now overseen by a small and mighty team of dozens of Dynamic Yield users.</p></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-7fb7515 pawards-cases elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7fb7515" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-faf0706 elementor-column elementor-col-100 elementor-inner-column" data-id="faf0706" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-34a6183 elementor-widget elementor-widget-heading" data-id="34a6183" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">What it looks like</h2></div></div><div class="elementor-element elementor-element-952a64d elementor-widget elementor-widget-html" data-id="952a64d" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="pawards-cases-tab-nav"><div class="pawards-cases-tab active" data-tab="1"> <img decoding="async" src="/wp-content/uploads/2023/09/together-icon.svg" alt="" width="22" height="22" /> <span>Viewed together</span></div><div class="pawards-cases-tab" data-tab="2"> <img decoding="async" src="/wp-content/uploads/2023/09/discovery-icon.svg" alt="" width="22" height="22" /> <span>Discovery pages</span></div><div class="pawards-cases-tab" data-tab="3"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/09/adaptml-icon.svg" alt="" width="22" height="22" /> <span>AdaptML recommendations</span></div></div><div class="pawards-cases-tab-content"><div class="pawards-cases-tab-text-wrap"><div class="pawards-cases-tab-text active" data-visible-content="1"><h4>Viewed together</h4><p>Alshaya Group tested the recommendations strategy on the American Eagle PDP for all audiences, putting Similarity against Viewed Together for “Customers Also Viewed.” The Viewed Together strategy yielded a +14% uplift in purchase revenue and +25% uplift in click-through rate.</p></div><div class="pawards-cases-tab-text" data-visible-content="2"><h4>Discovery pages</h4><p>AdaptML deep learning was deployed on discovery pages, such as West Elm’s empty cart page (pictured). The deep learning model yielded 4% of direct revenue and an +8% increase in click-through rate.</p></div><div class="pawards-cases-tab-text" data-visible-content="3"><h4>AdaptML recommendations</h4><p>Alshaya Group tested recommendation strategies on the H&M homepage, running AdaptML deep learning against Affinity for all audiences in the “Recommended For You” section. Deep learning yielded a +2% incremental increase in direct revenue and +1.04% uplift in click-through rate.</p></div></div><div class="pawards-cases-tab-images-wrap" style="background-color: #4E98D3;"><div class="pawards-cases-tab-images active" data-visible-content="1"><div class="pawards-cases-slider"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/09/alshaya-use-case-1.png" alt="" width="462" height="512" /></div></div></div><div class="pawards-cases-tab-images" data-visible-content="2"><div class="pawards-cases-slider"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/09/alshaya-use-case-2.png" alt="" width="476" height="321" /></div></div></div><div class="pawards-cases-tab-images" data-visible-content="3"><div class="pawards-cases-slider"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/09/alshaya-use-case-3.png" alt="" width="368" height="512" /></div></div></div> <a href="#" data-featherlight class="pawards-cases-enlarge"><span>Expand image</span></a></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-4270e96 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4270e96" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-5aad5f0 elementor-column elementor-col-100 elementor-inner-column" data-id="5aad5f0" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2b9d6af elementor-widget elementor-widget-heading" data-id="2b9d6af" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">What’s next?</h2></div></div><div class="elementor-element elementor-element-ea44f61 elementor-widget elementor-widget-text-editor" data-id="ea44f61" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Especially proud of the seamless collaboration between experts on its internal team and Dynamic Yield’s supportive Customer Success and Technical Account Manager, the well-established personalization program of Alshaya Group aspires for continued greatness. The team looks to further enhance all 128 sites and mobile apps to reach its aggressive conversion rate targets, with a focus next year on elevating product discovery experiences across brands, which includes optimizing recommendations as well as exploring other opportunities such as scaling the use of the AdaptML deep-learning algorithms and testing engagement strategies such as quizzes. </p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-cdabded team-alshaya paward-team-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="cdabded" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-02efa45 elementor-column elementor-col-50 elementor-inner-column" data-id="02efa45" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ef4a4c4 elementor-widget elementor-widget-heading" data-id="ef4a4c4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The team behind the experiences</h2></div></div><div class="elementor-element elementor-element-6b32f69 svg-arrow-wrap module elementor-widget elementor-widget-html" data-id="6b32f69" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <svg xmlns="http://www.w3.org/2000/svg" width="177.927" height="181.912" viewBox="0 0 177.927 181.912"><defs><style>.apath{fill:none;stroke:#000;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-width:6px;}</style></defs><g transform="translate(0.026 0.068)"><path class="apath" d="M61.7,3.7c14.2-1.9,30.5-.1,42.1,9C119.4,25,119.1,46.1,109.3,62,96.8,82,78,99.2,56,107.8c-12.7,5-41.4,12-50.6-2.3C-.1,97,4.7,87.9,11.5,82.4c27.1-22,78.4-20.9,97.6,10.9,11.6,19.1,2.4,39.5-8.3,56.8C95,159.4,87.7,168,78.4,174c-3.7,2.4-7.9,4.4-12.3,4.8a12.751,12.751,0,0,1-13.2-9.3c-2.1-7,2.3-13.6,7.2-18.3,27.8-26.8,75-24.5,109.1-13.7"/><path class="apath" d="M149.7,112.6s14.2,18.1,25.2,25.9c0,0-7.8,1-33.1,18.8"/></g></svg></div></div></div></div></div><div class="elementor-element elementor-element-ce33800 paward-team-wrap elementor-column elementor-col-50 elementor-inner-column" data-id="ce33800" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3ca4bf7 paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="3ca4bf7" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/mehrozs/" target="_blank"><img loading="lazy" decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/mehroz.png" class="attachment-full size-full" alt="mehroz" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/mehrozs/" target="_blank">Mehroz Shahid<span>Digital Product Manager, CRO</span><?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="linkedin" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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 c-1.1,0-1.7,0.9-1.7,2.1v3.7h-2.3V4z"/> <path id="Path_29019" d="M8.4,11.7h2.3V4H8.4V11.7z M9.5,2.7c0.8,0,1.4-0.6,1.4-1.4c0-0.8-0.6-1.4-1.4-1.4C8.8,0,8.2,0.6,8.2,1.4
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class="elementor-widget-container"><div class="elementor-shortcode"><div class="awards-slider-nav-section"><h2>Explore more Personalization Award winners</h2><div class="awards-slider-nav-wrap"><div class="swiper awards-slider-nav"><div class="swiper-wrapper"> <a href="https://www.dynamicyield.com/personalization-awards/cartera-2023/" title="Cartera" class="swiper-slide award-slide-item personalization-expert"><figure class="award-bg-wrap " style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/cartera-thumb.svg')"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/cartera-thumb-h.svg')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/10/cartera-white.svg" alt="Cartera"></figure><h4>Cartera</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/super-pharm-2023/" title="Super-Pharm" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-bg-wrap " style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/superpharm-thumb.svg')"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/superpharm-thumb-h.svg')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/10/superpharm-white.svg" alt="Super-Pharm"></figure><h4>Super-Pharm</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/wild-fork-2023/" title="Wild Fork" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-bg-wrap " style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/wildfork-thumb.svg')"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/wildfork-thumb-h.svg')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/10/wf-white.svg" alt="Wild Fork"></figure><h4>Wild Fork</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/hugo-boss-2023/" title="HUGO BOSS" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-bg-wrap " style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/hugo-thumb.svg')"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/hugo-thumb-h.svg')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/10/hugoboss-white.svg" alt="HUGO BOSS"></figure><h4>HUGO BOSS</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/luisaviaroma-2023/" title="LUISAVIAROMA" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-bg-wrap " style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/lvr-thumb.svg')"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/lvr-thumb-h.svg')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/10/lvr-white.svg" alt="LUISAVIAROMA"></figure><h4>LUISAVIAROMA</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a 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Alshaya Group Brands

How Alshaya Group Does It

What it looks like

Viewed together

Discovery pages

AdaptML recommendations

What’s next?

The team behind the experiences

Mehroz ShahidDigital Product Manager, CRO

Mickael RobinCRO Manager, eCommerce

Retheesh GopiSenior Visual Designer

Arnau JuliaCustomer Success Manager, Dynamic Yield

Read more about Alshaya Group & its strategic approach to personalization

Alshaya Group is Committed to Building Customer Connections

Read more about Alshaya Group & its strategic
approach to personalization
