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30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a 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d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li 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menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/examples/experience-type/dynamic-content/">English</a></li><li><a href="https://www.dynamicyield.com/es/examples/experience-type/contenido-dinamico/">Español</a></li><li><a href="https://www.dynamicyield.com/de/examples/experience-type/dynamischer-content/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/examples/experience-type/contenu-dynamique/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div class="archive_title dark"><div class="container clearfix"><div class="et_pb_column"><div class="title-section"><div class="title-tagline"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink">All personalization examples</a></div><div class="title-wrapper"><h1 class="main_title">Personalization examples for Dynamic Content</h1></div><div class="title-text"> Illustrated through real customer examples from across the world</div><div class="use_cases_found"> 32 use cases found for: <a href="https://www.dynamicyield.com/personalization-examples/" class="filter_item">Dynamic Content</a></div></div></div></div></div><div id="main-content" class="new-archive"><div class="container"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left use-cases-grid-wrapper"><div id="use-cases-grid-posts"><div class="use_cases_grid_wrap"><div class="use-cases-grid-header"><div class="use_cases_found"> <span class="cases-count">0</span> results found<div class="filters-gate"> with <strong class="current-gate">Any</strong><ul class="filters-gate-dropdown"><li class="current" data-gate="or">Any</li><li data-gate="and">All</li></ul></div> <span>of the following:</span></div><div class="use_cases_filters_selected"></div><div class="use_cases_sort"><div class="sort_filter"><div class="sort_filter_current">Sort: <span data-filtering="menu_order"> Featured</span></div><ul class="sort_items"><li><span class="current" data-filter="menu_order"> Featured</span></li><li><span class="" data-filter="date"> Recent</span class=""></li></ul></div></div><div class="use_cases_search"> <a href="#" data-toggle="modal" data-target="#search-modal">Search</a></div></div><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Content Personalization"
data-themes-en="Content Personalization"
data-industries="eCommerce"
data-channels="Email"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Affinity-Based Personalization"
data-href="/use-case/intent-based-email-personalization/"
data-use-case-id="170657"
data-filter-props="{"cookies":false,"case-theme":["content-personalization"],"case-industry":["ecommerce","acf[fashion]"],"case-channel":["email"],"case-pages":["email"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["affinity-based-personalization"],"menu_order":0,"date":1646514378}"
><div class="use_cases_item content-personalization content-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/intent-based-email-personalization/">Content Personalization</a> <a href="/use-case/intent-based-email-personalization/" class="use_case_item_link"><h4>Personalize email content by intent to drive efficiency and conversions</h4></a> <a href="/use-case/intent-based-email-personalization/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="0" data-single-url="/use-case/intent-based-email-personalization/"> PREVIEW</a> <a href="/use-case/intent-based-email-personalization/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Promotional Messaging"
data-themes-en="Promotional Messaging"
data-industries="eCommerce"
data-channels="Email"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content,Recommendations"
data-tags="Affinity-Based Personalization,Product Recommendation Strategies"
data-href="/use-case/targeted-promotional-email-offers/"
data-use-case-id="170759"
data-filter-props="{"cookies":false,"case-theme":["promotional-messaging"],"case-industry":["ecommerce","acf[fashion]"],"case-channel":["email"],"case-pages":["email"],"case-efforts":["low"],"case-experience":["dynamic-content","recommendations"],"case-tags":["affinity-based-personalization","product-recommendation-strategies"],"menu_order":0,"date":1643353777}"
><div class="use_cases_item promotional-messaging promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/targeted-promotional-email-offers/">Promotional Messaging</a> <a href="/use-case/targeted-promotional-email-offers/" class="use_case_item_link"><h4>Target different promotions to specific audiences to drive revenue from email</h4></a> <a href="/use-case/targeted-promotional-email-offers/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="1" data-single-url="/use-case/targeted-promotional-email-offers/"> PREVIEW</a> <a href="/use-case/targeted-promotional-email-offers/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Product Discovery"
data-themes-en="Product Discovery"
data-industries="eCommerce"
data-channels="Email"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content,Recommendations"
data-tags="Affinity-Based Personalization,Product Recommendation Strategies"
data-href="/use-case/offline-purchase-recommendations-in-email/"
data-use-case-id="170707"
data-filter-props="{"cookies":false,"case-theme":["product-discovery"],"case-industry":["ecommerce","acf[home]"],"case-channel":["email"],"case-pages":["email"],"case-efforts":["low"],"case-experience":["dynamic-content","recommendations"],"case-tags":["affinity-based-personalization","product-recommendation-strategies"],"menu_order":0,"date":1646514536}"
><div class="use_cases_item product-discovery product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/offline-purchase-recommendations-in-email/">Product Discovery</a> <a href="/use-case/offline-purchase-recommendations-in-email/" class="use_case_item_link"><h4>Email personalized recommendations to users who never purchased online</h4></a> <a href="/use-case/offline-purchase-recommendations-in-email/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="2" data-single-url="/use-case/offline-purchase-recommendations-in-email/"> PREVIEW</a> <a href="/use-case/offline-purchase-recommendations-in-email/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="eCommerce"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Custom Code Experiences,Dynamic Content"
data-tags="Layout Personalization"
data-href="/use-case/testing-the-order-of-the-homepage-elements/"
data-use-case-id="121925"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["ecommerce","acf[beauty]","acf[electronics]","acf[fashion]"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["custom-code","dynamic-content"],"case-tags":["layout-personalization"],"menu_order":11,"date":1589557608}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/testing-the-order-of-the-homepage-elements/">Journey Personalization</a> <a href="/use-case/testing-the-order-of-the-homepage-elements/" class="use_case_item_link"><h4>Testing the order of homepage elements to increase engagement</h4></a> <a href="/use-case/testing-the-order-of-the-homepage-elements/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="3" data-single-url="/use-case/testing-the-order-of-the-homepage-elements/"> PREVIEW</a> <a href="/use-case/testing-the-order-of-the-homepage-elements/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Product Discovery"
data-themes-en="Product Discovery"
data-industries="eCommerce"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="High"
data-experience="Custom Code Experiences,Dynamic Content,Recommendations"
data-tags="Product Recommendation Strategies"
data-href="/use-case/slot-machine-inspired-product-recommendations/"
data-use-case-id="121837"
data-filter-props="{"cookies":true,"case-theme":["product-discovery"],"case-industry":["ecommerce","acf[beauty]","acf[electronics]","acf[fashion]"],"case-channel":["mobile-web","web"],"case-pages":["sitewide"],"case-efforts":["high"],"case-experience":["custom-code","dynamic-content","recommendations"],"case-tags":["product-recommendation-strategies"],"menu_order":26,"date":1589556188}"
><div class="use_cases_item product-discovery product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/slot-machine-inspired-product-recommendations/">Product Discovery</a> <a href="/use-case/slot-machine-inspired-product-recommendations/" class="use_case_item_link"><h4>Gamifying the product discovery experience using slot machine-inspired product recommendations</h4></a> <a href="/use-case/slot-machine-inspired-product-recommendations/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="4" data-single-url="/use-case/slot-machine-inspired-product-recommendations/"> PREVIEW</a> <a href="/use-case/slot-machine-inspired-product-recommendations/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Product Discovery"
data-themes-en="Product Discovery"
data-industries="eCommerce"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Dynamic Content"
data-tags="Affinity-Based Personalization,Product Recommendation Strategies"
data-href="/use-case/user-affinity-based-filter-application/"
data-use-case-id="106694"
data-filter-props="{"cookies":null,"case-theme":["product-discovery"],"case-industry":["ecommerce","acf[fashion]"],"case-channel":["mobile-web","web"],"case-pages":["category-pages"],"case-efforts":["medium"],"case-experience":["dynamic-content"],"case-tags":["affinity-based-personalization","product-recommendation-strategies"],"menu_order":66,"date":1567621919}"
><div class="use_cases_item product-discovery product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/user-affinity-based-filter-application/">Product Discovery</a> <a href="/use-case/user-affinity-based-filter-application/" class="use_case_item_link"><h4>Highlighting product feed filters based on user affinity</h4></a> <a href="/use-case/user-affinity-based-filter-application/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="5" data-single-url="/use-case/user-affinity-based-filter-application/"> PREVIEW</a> <a href="/use-case/user-affinity-based-filter-application/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="eCommerce"
data-channels="Mobile App"
data-impacted-pages=""
data-efforts="High"
data-experience="Dynamic Content"
data-tags="Affinity-Based Personalization,Contextual Personalization,Menu Personalization"
data-href="/use-case/user-affinity-based-filter-ordering/"
data-use-case-id="106651"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["ecommerce","acf[fashion]"],"case-channel":["mobile-app"],"case-pages":["category-pages","homepage"],"case-efforts":["high"],"case-experience":["dynamic-content"],"case-tags":["affinity-based-personalization","contextual-personalization","menu-personalization"],"menu_order":71,"date":1567621720}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/user-affinity-based-filter-ordering/">Journey Personalization</a> <a href="/use-case/user-affinity-based-filter-ordering/" class="use_case_item_link"><h4>Designing personalized filters based on user affinity to ease the navigation experience</h4></a> <a href="/use-case/user-affinity-based-filter-ordering/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="6" data-single-url="/use-case/user-affinity-based-filter-ordering/"> PREVIEW</a> <a href="/use-case/user-affinity-based-filter-ordering/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Travel"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Affinity-Based Personalization,Contextual Personalization,Geo-Based Personalization"
data-href="/use-case/dynamic-native-ads-homepage/"
data-use-case-id="106400"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["travel"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["affinity-based-personalization","contextual-personalization","geo-based-personalization"],"menu_order":136,"date":1567522067}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/dynamic-native-ads-homepage/">Journey Personalization</a> <a href="/use-case/dynamic-native-ads-homepage/" class="use_case_item_link"><h4>Featuring popular destinations to guide users’ travel plans</h4></a> <a href="/use-case/dynamic-native-ads-homepage/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="7" data-single-url="/use-case/dynamic-native-ads-homepage/"> PREVIEW</a> <a href="/use-case/dynamic-native-ads-homepage/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Finance"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Display Ads,Dynamic Content,Dynamic Links,Landing Pages"
data-tags="Contextual Personalization,Landing Page Personalization"
data-href="/use-case/ad-to-landing-page-continuity-example-in-finance/"
data-use-case-id="122233"
data-filter-props="{"cookies":false,"case-theme":["journey-personalization"],"case-industry":["finance"],"case-channel":["mobile-web","web"],"case-pages":["landing-pages"],"case-efforts":["low"],"case-experience":["display-ads","dynamic-content","dynamic-links","landing-pages"],"case-tags":["contextual-personalization","landing-page-personalization"],"menu_order":176,"date":1589920878}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/ad-to-landing-page-continuity-example-in-finance/">Journey Personalization</a> <a href="/use-case/ad-to-landing-page-continuity-example-in-finance/" class="use_case_item_link"><h4>Delivering a continuous experience from ads to landing pages</h4></a> <a href="/use-case/ad-to-landing-page-continuity-example-in-finance/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="8" data-single-url="/use-case/ad-to-landing-page-continuity-example-in-finance/"> PREVIEW</a> <a href="/use-case/ad-to-landing-page-continuity-example-in-finance/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Finance"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Contextual Personalization,Personalization for Anonymous Visitors,Weather-Based Personalization"
data-href="/use-case/contextual-based-homepage-hero-banners-in-finance/"
data-use-case-id="122413"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["finance"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["contextual-personalization","personalization-for-anonymous-visitors","weather-based-personalization"],"menu_order":221,"date":1589998301}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/contextual-based-homepage-hero-banners-in-finance/">Journey Personalization</a> <a href="/use-case/contextual-based-homepage-hero-banners-in-finance/" class="use_case_item_link"><h4>Using contextual data to segment new users for an experience</h4></a> <a href="/use-case/contextual-based-homepage-hero-banners-in-finance/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="9" data-single-url="/use-case/contextual-based-homepage-hero-banners-in-finance/"> PREVIEW</a> <a href="/use-case/contextual-based-homepage-hero-banners-in-finance/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Urgency and Demand Strategies"
data-themes-en="Urgency and Demand Strategies"
data-industries="Travel"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Social Proof Messaging"
data-href="/use-case/trust-driven-homepage-hero/"
data-use-case-id="105966"
data-filter-props="{"cookies":true,"case-theme":["urgency-and-demand-strategies"],"case-industry":["travel"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["social-proof-messaging"],"menu_order":256,"date":1567517320}"
><div class="use_cases_item urgency-and-demand-strategies urgency-and-demand-strategies"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/trust-driven-homepage-hero/">Urgency and Demand Strategies</a> <a href="/use-case/trust-driven-homepage-hero/" class="use_case_item_link"><h4>Targeting hesitant site visitors with homepage banners featuring positive customer testimonials</h4></a> <a href="/use-case/trust-driven-homepage-hero/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="10" data-single-url="/use-case/trust-driven-homepage-hero/"> PREVIEW</a> <a href="/use-case/trust-driven-homepage-hero/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="eCommerce"
data-channels="Mobile Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Dynamic Content"
data-tags="Menu Personalization"
data-href="/use-case/mobile-optimized-navigation-bar/"
data-use-case-id="105519"
data-filter-props="{"cookies":true,"case-theme":["journey-personalization"],"case-industry":["ecommerce","acf[beauty]","acf[electronics]","acf[fashion]"],"case-channel":["mobile-web"],"case-pages":["sitewide"],"case-efforts":["medium"],"case-experience":["dynamic-content"],"case-tags":["menu-personalization"],"menu_order":325,"date":1567510447}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/mobile-optimized-navigation-bar/">Journey Personalization</a> <a href="/use-case/mobile-optimized-navigation-bar/" class="use_case_item_link"><h4>Creating a mobile-first navigation experience to drive discovery and purchases</h4></a> <a href="/use-case/mobile-optimized-navigation-bar/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="11" data-single-url="/use-case/mobile-optimized-navigation-bar/"> PREVIEW</a> <a href="/use-case/mobile-optimized-navigation-bar/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Gaming"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content,Landing Pages,Recommendations"
data-tags="Affinity-Based Personalization,Content Recommendations,Contextual Personalization,Layout Personalization,Product Recommendation Strategies"
data-href="/use-case/build-dedicated-campaign-landing-pages-in-igaming/"
data-use-case-id="124269"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["gaming"],"case-channel":["mobile-web","web"],"case-pages":["landing-pages"],"case-efforts":["low"],"case-experience":["dynamic-content","landing-pages","recommendations"],"case-tags":["affinity-based-personalization","content-recommendations","contextual-personalization","layout-personalization","product-recommendation-strategies"],"menu_order":330,"date":1591214225}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/build-dedicated-campaign-landing-pages-in-igaming/">Journey Personalization</a> <a href="/use-case/build-dedicated-campaign-landing-pages-in-igaming/" class="use_case_item_link"><h4>Build, personalize and optimize dedicated campaign landing pages</h4></a> <a href="/use-case/build-dedicated-campaign-landing-pages-in-igaming/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="12" data-single-url="/use-case/build-dedicated-campaign-landing-pages-in-igaming/"> PREVIEW</a> <a href="/use-case/build-dedicated-campaign-landing-pages-in-igaming/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Product Discovery"
data-themes-en="Product Discovery"
data-industries="Finance"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Dynamic Content,Notifications and Widgets,Overlays and Popups"
data-tags="Affinity-Based Personalization,Self-Segmentation Surveys"
data-href="/use-case/using-self-segmentation-web-surveys-in-finance/"
data-use-case-id="122520"
data-filter-props="{"cookies":null,"case-theme":["product-discovery"],"case-industry":["finance"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["medium"],"case-experience":["dynamic-content","notifications","overlays"],"case-tags":["affinity-based-personalization","customer-surveys"],"menu_order":365,"date":1589999282}"
><div class="use_cases_item product-discovery product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/using-self-segmentation-web-surveys-in-finance/">Product Discovery</a> <a href="/use-case/using-self-segmentation-web-surveys-in-finance/" class="use_case_item_link"><h4>Surfacing self-segmentation surveys to gather intel from new visitors</h4></a> <a href="/use-case/using-self-segmentation-web-surveys-in-finance/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="13" data-single-url="/use-case/using-self-segmentation-web-surveys-in-finance/"> PREVIEW</a> <a href="/use-case/using-self-segmentation-web-surveys-in-finance/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Promotional Messaging"
data-themes-en="Promotional Messaging"
data-industries="Gaming"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content,Notifications and Widgets,Overlays and Popups"
data-tags="Affinity-Based Personalization,Personalized Messages"
data-href="/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/"
data-use-case-id="124371"
data-filter-props="{"cookies":null,"case-theme":["promotional-messaging"],"case-industry":["gaming"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content","notifications","overlays"],"case-tags":["affinity-based-personalization","personalized-messages"],"menu_order":380,"date":1591216582}"
><div class="use_cases_item promotional-messaging promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/">Promotional Messaging</a> <a href="/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/" class="use_case_item_link"><h4>Show highly targeted promotions and call-to-actions for onsite visitors</h4></a> <a href="/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="14" data-single-url="/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/"> PREVIEW</a> <a href="/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Abandonment and Reengagement"
data-themes-en="Abandonment and Reengagement"
data-industries="Finance"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Affinity-Based Personalization"
data-href="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/"
data-use-case-id="122470"
data-filter-props="{"cookies":null,"case-theme":["abandonment-and-reengagement"],"case-industry":["finance"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["affinity-based-personalization"],"menu_order":385,"date":1589998745}"
><div class="use_cases_item abandonment-and-reengagement abandonment-and-reengagement"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/">Abandonment and Reengagement</a> <a href="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/" class="use_case_item_link"><h4>Show a personalized homepage experience to re-engage with returning users using their browsing history</h4></a> <a href="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="15" data-single-url="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/"> PREVIEW</a> <a href="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Promotional Messaging"
data-themes-en="Promotional Messaging"
data-industries="Travel"
data-channels="Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Checkout Optimization,Customer Loyalty"
data-href="/use-case/loyalty-based-messaging/"
data-use-case-id="105226"
data-filter-props="{"cookies":null,"case-theme":["promotional-messaging"],"case-industry":["travel"],"case-channel":["web"],"case-pages":["product-pages"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["checkout-optimization","customer-loyalty"],"menu_order":390,"date":1567272640}"
><div class="use_cases_item promotional-messaging promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/loyalty-based-messaging/">Promotional Messaging</a> <a href="/use-case/loyalty-based-messaging/" class="use_case_item_link"><h4>Tailoring messaging and promotions based on customer loyalty</h4></a> <a href="/use-case/loyalty-based-messaging/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="16" data-single-url="/use-case/loyalty-based-messaging/"> PREVIEW</a> <a href="/use-case/loyalty-based-messaging/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Promotional Messaging"
data-themes-en="Promotional Messaging"
data-industries="Travel"
data-channels="Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Personalized Messages"
data-href="/use-case/optimized-first-time-visitor-promotion/"
data-use-case-id="105183"
data-filter-props="{"cookies":null,"case-theme":["promotional-messaging"],"case-industry":["travel"],"case-channel":["web"],"case-pages":["product-pages"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["personalized-messages"],"menu_order":395,"date":1567272372}"
><div class="use_cases_item promotional-messaging promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/optimized-first-time-visitor-promotion/">Promotional Messaging</a> <a href="/use-case/optimized-first-time-visitor-promotion/" class="use_case_item_link"><h4>Targeting first-time visitors with customized promotions</h4></a> <a href="/use-case/optimized-first-time-visitor-promotion/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="17" data-single-url="/use-case/optimized-first-time-visitor-promotion/"> PREVIEW</a> <a href="/use-case/optimized-first-time-visitor-promotion/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Email Capture Strategies"
data-themes-en="Email Capture Strategies"
data-industries="eCommerce"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content,Notifications and Widgets"
data-tags=""
data-href="/use-case/alternating-signup-promotions/"
data-use-case-id="105096"
data-filter-props="{"cookies":null,"case-theme":["subscription-personalization"],"case-industry":["ecommerce","acf[beauty]","acf[electronics]","acf[fashion]","acf[footwear]"],"case-channel":["mobile-web","web"],"case-pages":["sitewide"],"case-efforts":["low"],"case-experience":["dynamic-content","notifications"],"case-tags":[],"menu_order":410,"date":1567271617}"
><div class="use_cases_item subscription-personalization subscription-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/alternating-signup-promotions/">Email Capture Strategies</a> <a href="/use-case/alternating-signup-promotions/" class="use_case_item_link"><h4>Tailoring promotional offers with email subscription messages</h4></a> <a href="/use-case/alternating-signup-promotions/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="18" data-single-url="/use-case/alternating-signup-promotions/"> PREVIEW</a> <a href="/use-case/alternating-signup-promotions/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Promotional Messaging"
data-themes-en="Promotional Messaging"
data-industries="Travel"
data-channels="Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Affinity-Based Personalization,Content Recommendations,Contextual Personalization,Geo-Based Personalization,Layout Personalization,Menu Personalization"
data-href="/use-case/tailored-homepage-messaging/"
data-use-case-id="104787"
data-filter-props="{"cookies":null,"case-theme":["promotional-messaging"],"case-industry":["travel"],"case-channel":["web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["affinity-based-personalization","content-recommendations","contextual-personalization","geo-based-personalization","layout-personalization","menu-personalization"],"menu_order":455,"date":1567268841}"
><div class="use_cases_item promotional-messaging promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/tailored-homepage-messaging/">Promotional Messaging</a> <a href="/use-case/tailored-homepage-messaging/" class="use_case_item_link"><h4>Displaying personalized destinations on the homepage to encourage bookings</h4></a> <a href="/use-case/tailored-homepage-messaging/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="19" data-single-url="/use-case/tailored-homepage-messaging/"> PREVIEW</a> <a href="/use-case/tailored-homepage-messaging/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Content Personalization"
data-themes-en="Content Personalization"
data-industries="Travel"
data-channels="Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Contextual Personalization,Seasonal Campaigns"
data-href="/use-case/behavior-based-homepage-banners/"
data-use-case-id="104742"
data-filter-props="{"cookies":true,"case-theme":["content-personalization"],"case-industry":["travel"],"case-channel":["web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["contextual-personalization","seasonal-campaigns"],"menu_order":465,"date":1567268589}"
><div class="use_cases_item content-personalization content-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/behavior-based-homepage-banners/">Content Personalization</a> <a href="/use-case/behavior-based-homepage-banners/" class="use_case_item_link"><h4>Serving personalized behavior-based homepage banners</h4></a> <a href="/use-case/behavior-based-homepage-banners/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="20" data-single-url="/use-case/behavior-based-homepage-banners/"> PREVIEW</a> <a href="/use-case/behavior-based-homepage-banners/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="32"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Content Personalization"
data-themes-en="Content Personalization"
data-industries="Travel"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content,Recommendations"
data-tags="Content Recommendations,Video Recommendation Strategies"
data-href="/use-case/targeted-video-content/"
data-use-case-id="104699"
data-filter-props="{"cookies":null,"case-theme":["content-personalization"],"case-industry":["travel"],"case-channel":["mobile-web","web"],"case-pages":["article-pages"],"case-efforts":["low"],"case-experience":["dynamic-content","recommendations"],"case-tags":["content-recommendations","video-recommendation-strategies"],"menu_order":470,"date":1567268324}"
><div class="use_cases_item content-personalization content-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/targeted-video-content/">Content Personalization</a> <a href="/use-case/targeted-video-content/" class="use_case_item_link"><h4>Targeting video enthusiasts with video content</h4></a> <a href="/use-case/targeted-video-content/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="21" data-single-url="/use-case/targeted-video-content/"> PREVIEW</a> <a href="/use-case/targeted-video-content/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
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><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/">Journey Personalization</a> <a href="/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/" class="use_case_item_link"><h4>Creating an omnichannel customer journey experience in Finance</h4></a> <a href="/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="22" data-single-url="/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/"> PREVIEW</a> <a href="/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
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><div class="use_cases_item promotional-messaging promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/weather-targeted-recommendations/">Promotional Messaging</a> <a href="/use-case/weather-targeted-recommendations/" class="use_case_item_link"><h4>Powering effective product recommendations using weather targeting</h4></a> <a href="/use-case/weather-targeted-recommendations/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="23" data-single-url="/use-case/weather-targeted-recommendations/"> PREVIEW</a> <a href="/use-case/weather-targeted-recommendations/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
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><div class="use_cases_item product-discovery product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/top-to-bottom-homepage-personalization/">Product Discovery</a> <a href="/use-case/top-to-bottom-homepage-personalization/" class="use_case_item_link"><h4>Improving the homepage user experience by personalizing multiple homepage elements</h4></a> <a href="/use-case/top-to-bottom-homepage-personalization/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="24" data-single-url="/use-case/top-to-bottom-homepage-personalization/"> PREVIEW</a> <a href="/use-case/top-to-bottom-homepage-personalization/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
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><div class="use_cases_item promotional-messaging promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/weather-targeted-banners/">Promotional Messaging</a> <a href="/use-case/weather-targeted-banners/" class="use_case_item_link"><h4>Presenting relevant offers based on the local weather</h4></a> <a href="/use-case/weather-targeted-banners/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="25" data-single-url="/use-case/weather-targeted-banners/"> PREVIEW</a> <a href="/use-case/weather-targeted-banners/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
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><div class="use_cases_item product-discovery product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/dynamic-content-homepage-experience/">Product Discovery</a> <a href="/use-case/dynamic-content-homepage-experience/" class="use_case_item_link"><h4>Encouraging visitors to browse through more products using personalized homepages</h4></a> <a href="/use-case/dynamic-content-homepage-experience/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="26" data-single-url="/use-case/dynamic-content-homepage-experience/"> PREVIEW</a> <a href="/use-case/dynamic-content-homepage-experience/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
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><div class="use_cases_item promotional-messaging promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/journey-aware-messaging/">Promotional Messaging</a> <a href="/use-case/journey-aware-messaging/" class="use_case_item_link"><h4>Surfacing journey-aware messages and promotional offers</h4></a> <a href="/use-case/journey-aware-messaging/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="28" data-single-url="/use-case/journey-aware-messaging/"> PREVIEW</a> <a href="/use-case/journey-aware-messaging/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
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><div class="use_cases_item product-discovery product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/gamifying-the-loyalty-club-journey/">Product Discovery</a> <a href="/use-case/gamifying-the-loyalty-club-journey/" class="use_case_item_link"><h4>Gamifying the loyalty club journey</h4></a> <a href="/use-case/gamifying-the-loyalty-club-journey/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="29" data-single-url="/use-case/gamifying-the-loyalty-club-journey/"> PREVIEW</a> <a href="/use-case/gamifying-the-loyalty-club-journey/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
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data-href="/use-case/surprise-coupon-for-price-shoppers/"
data-use-case-id="103295"
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><div class="use_cases_item abandonment-and-reengagement abandonment-and-reengagement"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/surprise-coupon-for-price-shoppers/">Abandonment and Reengagement</a> <a href="/use-case/surprise-coupon-for-price-shoppers/" class="use_case_item_link"><h4>Targeting price shoppers with a surprise coupon</h4></a> <a href="/use-case/surprise-coupon-for-price-shoppers/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="30" data-single-url="/use-case/surprise-coupon-for-price-shoppers/"> PREVIEW</a> <a href="/use-case/surprise-coupon-for-price-shoppers/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
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><div class="use_cases_item product-discovery product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/category-discovery-banners/">Product Discovery</a> <a href="/use-case/category-discovery-banners/" class="use_case_item_link"><h4>Encouraging visitors who land on product pages to explore the category</h4></a> <a href="/use-case/category-discovery-banners/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="31" data-single-url="/use-case/category-discovery-banners/"> PREVIEW</a> <a href="/use-case/category-discovery-banners/" class="use_cases_details"> DETAILS</a></div></div></div><div class="use-cases-grid-loader" style="display: none;"><figure class="use-cases-grid-loader_inner"><ul class="use-cases-grid-loader_dots"><li></li><li></li><li></li></ul> <span>Loading examples</span></figure></div><div class="use-cases-load-more"><p class="load_more_viewing"> You’re viewing <span class="viewing_posts">0</span> of <span class="found_posts">0</span> use cases</p><div class="use_cases_progress_bar_wrap"><div class="use_cases_progress_bar" style="width:0%"></div></div> <button class="use_cases_load_more_button"> LOAD MORE</button></div></div> <input type="hidden" name="use-cases-index-url" value="https://www.dynamicyield.com/examples/experience-type/dynamic-content/" /> <script type="text/javascript">$ = jQuery.noConflict();
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jQuery('.use-cases-grid-header').removeClass('is_checked_multiple');
}
}else{
jQuery('.use-cases-grid-header').removeClass('is_checked');
jQuery('.use-cases-grid-header').removeClass('is_checked_multiple');
}
return filters_elements;
}
function loadTemplates(pageNumber, filtersArr, loadType, postsPerPage) {
// Push all the use cases into an array
var use_cases_to_filter = [],
use_cases_to_display = [];
$('.use_cases_item_wrap').each(function() {
// Get the props
var filter_props = JSON.parse(
$(this).attr('data-filter-props')
);
// Filter the cookies
if(
filtersArr.case_cookies === undefined ||
filtersArr.case_cookies === false ||
(
(
filtersArr.case_cookies === true ||
filtersArr.case_cookies === 'no'
) &&
filter_props.cookies === true
)
) {
use_cases_to_filter.push({
el: $(this),
props: filter_props
});
}
});
// Collect all the use cases matching the filters,
// by removing irrelevant use cases from the array
$.each(use_cases_to_filter, function(key) {
// Get the gate and props
var gate = filtersArr.gate,
props = this.props;
// Set the is_valid object, that will contain all the
// terms matching the filters.
var is_valid = {};
// Go over all the filters and set the values in the is_valid array
$.each(filtersArr, function(key) {
var filter_name = key.replace('case_', 'case-');
// Skip irrelevant filters
if(
key !== 'gate' &&
key !== 'order' &&
key !== 'case_cookies' &&
key !== 's' &&
this.length > 0
) {
// Run the comparison
var filters_intersect = this.filter(function(value) {
return props[filter_name].includes(value);
});
is_valid[filter_name] = (gate === 'and' ? filters_intersect.length === this.length : filters_intersect.length > 0);
} else if(
key !== 'gate' &&
key !== 'order' &&
key !== 'case_cookies' &&
key !== 's' &&
this.length <= 0
) {
is_valid[filter_name] = 'empty';
}
});
// Check if any filters were assigned
var filters_assigned = Object.values(is_valid).filter(function(value) {
return value === 'empty';
}).length < 7;
// Filter the elements based on the gate
if(
(
gate === 'and' &&
Object.values(is_valid).indexOf(false) < 0
) ||
(
gate === 'or' &&
(
Object.values(is_valid).indexOf(true) > -1 ||
! filters_assigned
)
) ||
(
gate !== 'and' &&
gate !== 'or'
)
) {
use_cases_to_display.push({
el: this.el,
order: filtersArr.order === 'menu_order' ? props.menu_order : props.date
});
}
});
// Order the items
use_cases_to_display.sort(function(a, b) {
return a.order - b.order;
});
// Reverse the array if filtering by date
if(filtersArr.order === 'date') {
use_cases_to_display = use_cases_to_display.reverse();
}
// Set the cases_found param
var cases_found = use_cases_to_display.length;
// Get the relevant chunk of items based on the calculated offset
// also, as this is the final step, extract the elements without the 'order' prop
use_cases_to_display = use_cases_to_display.slice(0, pageNumber * postsPerPage)
.map(item => item.el);
// Now, render the changes
// First, hide it and set the order data attribute to 9999
$('.use_cases_item_wrap').hide()
.attr('data-order', 9999);
// Do the same to the modals and set the 'modal-ignored' class
$('.use-case-popup-slick-item').attr('data-order', 9999)
.addClass('modal-ignored');
// Go over the items and set the data-order param
$.each(use_cases_to_display, function(key) {
$(this).attr('data-order', key)
.find('.use_cases_preview')
.attr('data-slideindex', key);
// Find the modal related to that element,
// add the data-order attribute as well and
// remove the 'modal-ignored' class from it
var use_case_id = $(this).attr('data-use-case-id');
$('.use-case-popup-slick-item[data-use-case-id="' + use_case_id + '"]')
.attr('data-order', key)
.removeClass('modal-ignored');
});
// Reorder the items
$('.use_cases_grid_wrap .use-cases-grid-posts').reorder_children('.use_cases_item_wrap');
// Reorder the modals as well
$('.use-cases-popup-slick-wrapper').reorder_children('.use-case-popup-slick-item');
// Show all items
$.each(use_cases_to_display, function(key) {
$(this).show();
});
// Update the attributes on the cards
$('.use_cases_item_wrap').attr('data-found-posts', cases_found);
$('.use_cases_item_wrap').attr('data-current-page', pageNumber);
$('.use_cases_item_wrap').attr('data-max-num-pages', Math.ceil(cases_found / $('.use_cases_item_wrap').last().attr('data-posts-per-page')));
change_progress_bar();
$(".use-cases-grid-wrapper").removeClass('filters_open');
$('.use_cases_filters_selected').html(collectFiltersElements()).addClass('is-active');
if($('.use_cases_filters_selected').width() > $('.use-cases-grid-header').width() - $('.use_cases_found').width() - $('.use_cases_sort').width() - $('.use_cases_search').width() - 15) {
$('.use-cases-grid-header').addClass('too-wide');
} else {
$('.use-cases-grid-header').removeClass('too-wide');
}
}
jQuery('.archive_use_cases_content .use_cases_grid_wrap, .post-type-archive-use-case.search .use_cases_grid_wrap').on('click','.sort_items li span', function() {
if(! jQuery(this).hasClass('current')) {
var sort_filter = jQuery('.sort_filter');
sort_filter.find('li span').removeClass('current');
jQuery(this).addClass('current');
jQuery(this).parents('.sort_filter').find('.sort_filter_current span')
.html(jQuery(this).html())
.attr('data-filtering', jQuery(this).attr('data-filter'));
var filter_data = collectFiltersData();
var current_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-current-page'));
var posts_per_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-posts-per-page'));
loadTemplates(1, filter_data, null, current_page * posts_per_page );
}
});
jQuery('.use-cases-grid-wrapper .filter_buttons, .filter-dropdown > .filter-dropdown-nav').on('click','.apply_button', function() {
var dropdown_nav = jQuery(this).parents('.filter-dropdown-nav');
dropdown_nav.hide();
setTimeout(function() {
dropdown_nav.removeAttr('style');
}, 200);
var filter_data = collectFiltersData();
var current_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-current-page'));
var posts_per_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-posts-per-page'));
loadTemplates(1, filter_data, null, current_page * posts_per_page);
});
jQuery('.use-cases-grid-wrapper .filter-cookies-switch-input').on('change', function() {
var filter_data = collectFiltersData();
if(this.checked) {
filter_data['case_cookies'] = true;
} else {
filter_data['case_cookies'] = false;
}
var current_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-current-page'));
var posts_per_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-posts-per-page'));
loadTemplates(1, filter_data, null, current_page * posts_per_page);
});
jQuery('.use_cases_grid_wrap .use-cases-load-more').on('click','.use_cases_load_more_button', function() {
var page;
var current_page = parseInt(jQuery('.use_cases_item_wrap:visible').last().attr('data-current-page'));
var posts_per_page = parseInt(jQuery('.use_cases_item_wrap:visible').last().attr('data-posts-per-page'));
if(posts_per_page == 64) {
page = current_page + 1;
}else{
page = (posts_per_page / 64) + 1;
}
var filter_data = collectFiltersData();
loadTemplates(page, filter_data, 'load-more', 64);
});
jQuery('body').on('click', '.use_cases_load_more_button.modal-button', function(e) {
jQuery('#use-case-modal').modal('hide');
var top_offset = jQuery('#main-header').outerHeight() + (jQuery('body').hasClass('admin-bar') ? jQuery('#wpadminbar').outerHeight() : 0);
jQuery('body, html').animate({ scrollTop: jQuery('.use_cases_item_wrap:visible').last().offset().top + jQuery('.use_cases_item_wrap:visible').last().outerHeight() - top_offset - 20 }, 500);
jQuery('.use_cases_grid_wrap .use-cases-load-more').find('.use_cases_load_more_button').click();
});
jQuery('body').on('click', '.additional-sub-verticals button', function(e) {
e.preventDefault();
if(! jQuery(this).hasClass('is-current')) {
var container = jQuery(this).parents('.additional-sub-verticals'),
use_case = jQuery(this).parents('.use-case-popup-slick-item');
container.find('button').not(jQuery(this)).removeClass('is-current');
jQuery(this).addClass('is-current');
var config = $.parseJSON(jQuery(this).attr('data-config'));
if(! jQuery(this).hasClass('is-default')) {
use_case.find('.case_results').fadeOut(200);
} else {
use_case.find('.case_results').fadeIn(200);
}
// Who
if(config.who_content && config.who_content.length > 0) {
use_case.find('.case_who > span').fadeOut(200, function() {
use_case.find('.case_who > span').html(config.who_content);
});
setTimeout(function() {
use_case.find('.case_who > span').fadeIn(100);
}, 200);
}
// Title
if(config.alternative_title && config.alternative_title.length > 0) {
use_case.find('.use_case_sidebar_header h4').fadeOut(200, function() {
use_case.find('.use_case_sidebar_header h4').html(config.alternative_title);
});
setTimeout(function() {
use_case.find('.use_case_sidebar_header h4').fadeIn(100);
}, 200);
}
var retina_media_query = '(-webkit-min-device-pixel-ratio: 1.5), (min--moz-device-pixel-ratio: 1.5), (-o-min-device-pixel-ratio: 3/2), (min-resolution: 1.5dppx)';
// Desktop image
if(config.desktop_overlay_image && Object.keys(config.desktop_overlay_image).length > 0) {
var d_ov_imgsrc = config.desktop_overlay_image.url;
if(window.matchMedia && window.matchMedia(retina_media_query).matches) {
d_ov_imgsrc = d_ov_imgsrc.split('.png').join('@x2.png');
d_ov_imgsrc = d_ov_imgsrc.split('.jpg').join('@x2.jpg');
d_ov_imgsrc = d_ov_imgsrc.split('.gif').join('@x2.gif');
}
use_case.find('.desktop-overlay > img').fadeOut(200, function() {
use_case.find('.desktop-overlay > img').attr('src', d_ov_imgsrc);
});
setTimeout(function() {
if(jQuery(window).width() > 990) {
use_case.find('.desktop-overlay > img').fadeIn(100);
}
}, 200);
} else if(config.desktop_image && Object.keys(config.desktop_image).length > 0) {
var d_inn_imgsrc = config.desktop_image.url;
if(window.matchMedia && window.matchMedia(retina_media_query).matches) {
d_inn_imgsrc = d_inn_imgsrc.split('.png').join('@x2.png');
d_inn_imgsrc = d_inn_imgsrc.split('.jpg').join('@x2.jpg');
d_inn_imgsrc = d_inn_imgsrc.split('.gif').join('@x2.gif');
}
use_case.find('.desktop-overlay > img').fadeOut(200, function() {
use_case.find('.desktop-overlay > img').attr('src', d_inn_imgsrc);
});
setTimeout(function() {
if(jQuery(window).width() > 990) {
use_case.find('.desktop-overlay > img').fadeIn(100);
}
}, 200);
}
// Mobile image
if(config.mobile_overlay_image && Object.keys(config.mobile_overlay_image).length > 0) {
var m_ov_imgsrc = config.mobile_overlay_image.url;
if(window.matchMedia && window.matchMedia(retina_media_query).matches) {
m_ov_imgsrc = m_ov_imgsrc.split('.png').join('@x2.png');
m_ov_imgsrc = m_ov_imgsrc.split('.jpg').join('@x2.jpg');
m_ov_imgsrc = m_ov_imgsrc.split('.gif').join('@x2.gif');
}
use_case.find('.mobile-overlay > img').fadeOut(200, function() {
use_case.find('.mobile-overlay > img').attr('src', m_ov_imgsrc);
});
setTimeout(function() {
if(jQuery(window).width() <= 990) {
use_case.find('.mobile-overlay > img').fadeIn(100);
}
}, 200);
} else if(config.mobile_image && Object.keys(config.mobile_image).length > 0) {
var m_inn_imgsrc = config.mobile_image.url;
if(window.matchMedia && window.matchMedia(retina_media_query).matches) {
m_inn_imgsrc = m_inn_imgsrc.split('.png').join('@x2.png');
m_inn_imgsrc = m_inn_imgsrc.split('.jpg').join('@x2.jpg');
m_inn_imgsrc = m_inn_imgsrc.split('.gif').join('@x2.gif');
}
use_case.find('.mobile-overlay > img').fadeOut(200, function() {
use_case.find('.mobile-overlay > img').attr('src', m_inn_imgsrc);
});
setTimeout(function() {
if(jQuery(window).width() <= 990) {
use_case.find('.mobile-overlay > img').fadeIn(100);
}
}, 200);
}
// More details URL
var curr_url = use_case.find('.use_cases_more_details').attr('href').split('?')[0];
use_case.find('.use_cases_more_details').attr('href', curr_url + '?industry=' + config.sub_vertical.slug);
window.history.pushState('', '', curr_url + '?industry=' + config.sub_vertical.slug);
}
});
// Helper - reoder divs in a container according to an 'order' attribute
$.fn.reorder_children = function(selector, prevent_last = false) {
var $elems = selector ? $(this).find(selector) : $(this).children(),
$parents = $elems.parent();
$parents.each(function() {
$(this).children(selector).sort(function(child_a, child_b) {
// * Prevent last slide from being reordered
if(
! prevent_last ||
$(child_b).index() !== $(this).children(selector).length - 1
) {
return parseInt($(child_a).attr('data-order')) - parseInt($(child_b).attr('data-order'));
}
}.bind(this)).detach().appendTo(this);
});
return this;
};</script> <div class="modal fade" id="use-case-modal" tabindex="-1" role="dialog" data-backdrop="false" aria-labelledby="useCaseOverlayLabel"><div class="et_pb_row"><div class="modal-dialog" role="document"><div class="row"> <a type="button" class="close x" data-dismiss="modal" aria-label="close"></a></div><div class="modal-content"><div class="modal-body"><div class="use-case-popup-wrapper"><div class="use-cases-popup-slick-wrapper"><div class="use-case-popup-slick-item " data-single-url="/use-case/intent-based-email-personalization/" data-use-case-id="170657"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar content-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Content Personalization</span><h4>Personalize email content by intent to drive efficiency and conversions</h4> <a href="/use-case/intent-based-email-personalization/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Popular American fashion retailer</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/email/ "><span class="underlined">Email</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/intent-based-email-personalization/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay- overlayindex-"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2022/01/personalized-email-content-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2022/01/personalized-email-content-overlay@x2.png" class="popup-example b-lazy" width="667" height="644" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/targeted-promotional-email-offers/" data-use-case-id="170759"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar promotional-messaging"><div class="use_case_sidebar_header"> <span class="use_case_theme">Promotional Messaging</span><h4>Target different promotions to specific audiences to drive revenue from email</h4> <a href="/use-case/targeted-promotional-email-offers/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Large international sunglass retailer</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/email/ "><span class="underlined">Email</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/targeted-promotional-email-offers/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-1 overlayindex-1"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2022/01/traffic-promos-audience-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2022/01/traffic-promos-audience-overlay@x2.png" class="popup-example b-lazy" width="378" height="612" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/offline-purchase-recommendations-in-email/" data-use-case-id="170707"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar product-discovery"><div class="use_case_sidebar_header"> <span class="use_case_theme">Product Discovery</span><h4>Email personalized recommendations to users who never purchased online</h4> <a href="/use-case/offline-purchase-recommendations-in-email/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Globally recognized furniture company</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[home]"><span class="underlined">Home & Furniture</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/email/ "><span class="underlined">Email</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/offline-purchase-recommendations-in-email/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-2 overlayindex-2"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2022/01/email-recs-offline-purchase-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2022/01/email-recs-offline-purchase-overlay@x2.png" class="popup-example b-lazy" width="610" height="692" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/testing-the-order-of-the-homepage-elements/" data-use-case-id="121925"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Testing the order of homepage elements to increase engagement</h4> <a href="/use-case/testing-the-order-of-the-homepage-elements/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Online lingerie and loungewear brand</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>9% increase in CTA completion on the winning variation</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/layout-personalization/ "><span class="underlined">Layout Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/testing-the-order-of-the-homepage-elements/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-3 overlayindex-3"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/05/ecomm-multitouch-mobile-hp-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/05/ecomm-multitouch-mobile-hp-overlay@x2.png" class="popup-example b-lazy" width="653" height="768" style="height:auto;"><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal Care","slug":"beauty","term_group":0,"term_taxonomy_id":1904,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"15"},"alternative_title":"Testing the order of homepage elements to increase 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popular beauty retailer<\/p>\n","strategy_content":"","hypothesis_content":"<p>Quizzes and product finders provide an interactive way for users to identify products they would be potentially interested in. 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large electronics retailer<\/p>\n","strategy_content":"","hypothesis_content":"<p>Quizzes and product finders provide an interactive way for users to identify products they would be potentially interested in. However, because surveys require site visitors to invest time, it can be challenging to convince them to complete it. Therefore it is crucial for retailers to find the most optimal layout that will capture the average user&#8217;s attention. This can only be done by testing different page layout variations against one another until the winner is found.<\/p>\n"}" class="">Consumer Electronics</button><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":1906,"name":"Fashion &amp; Apparel","slug":"fashion","term_group":0,"term_taxonomy_id":1906,"taxonomy":"case-industry","description":"","parent":1004,"count":2,"filter":"raw","term_order":"29"},"alternative_title":"Testing the order of homepage elements to increase engagement","desktop_image":{"ID":121936,"id":121936,"title":"ecomm-multitouch-mobile-hp","filename":"ecomm-multitouch-mobile-hp.png","filesize":123550,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp.png","link":"https:\/\/www.dynamicyield.com\/use-case\/testing-the-order-of-the-homepage-elements\/ecomm-multitouch-mobile-hp\/","alt":"ecomm multitouch mobile hp","author":"23","description":"","caption":"","name":"ecomm-multitouch-mobile-hp","status":"inherit","uploaded_to":121925,"date":"2020-05-15 15:44:04","modified":"2020-05-15 15:46:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":700,"height":800,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-263x300.png","medium-width":263,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp.png","medium_large-width":700,"medium_large-height":800,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp.png","large-width":700,"large-height":800,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp.png","1536x1536-width":700,"1536x1536-height":800,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp.png","2048x2048-width":700,"2048x2048-height":800,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-82x94.png","template-small-thumb-width":82,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-700x675.png","et-pb-post-main-image-fullwidth-width":700,"et-pb-post-main-image-fullwidth-height":675,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp.png","et-pb-portfolio-image-single-width":700,"et-pb-portfolio-image-single-height":800}},"mobile_image":{"ID":150442,"id":150442,"title":"ecomm-multitouch-mobile-hp-overlay-m","filename":"ecomm-multitouch-mobile-hp-overlay-m-1.png","filesize":40419,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1.png","link":"https:\/\/www.dynamicyield.com\/use-case\/testing-the-order-of-the-homepage-elements\/ecomm-multitouch-mobile-hp-overlay-m-2\/","alt":"","author":"23","description":"","caption":"","name":"ecomm-multitouch-mobile-hp-overlay-m-2","status":"inherit","uploaded_to":121925,"date":"2020-12-23 16:00:46","modified":"2020-12-23 16:00:46","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":376,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1-255x300.png","medium-width":255,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1.png","medium_large-width":320,"medium_large-height":376,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1.png","large-width":320,"large-height":376,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1.png","1536x1536-width":320,"1536x1536-height":376,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1.png","2048x2048-width":320,"2048x2048-height":376,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1-80x94.png","template-small-thumb-width":80,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1-320x250.png","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1.png","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":376,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1-320x284.png","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1.png","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":376}},"desktop_overlay_image":{"ID":121926,"id":121926,"title":"ecomm-multitouch-mobile-hp-overlay","filename":"ecomm-multitouch-mobile-hp-overlay.png","filesize":122442,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay.png","link":"https:\/\/www.dynamicyield.com\/use-case\/testing-the-order-of-the-homepage-elements\/ecomm-multitouch-mobile-hp-overlay\/","alt":"ecomm multitouch mobile hp overlay","author":"23","description":"","caption":"","name":"ecomm-multitouch-mobile-hp-overlay","status":"inherit","uploaded_to":121925,"date":"2020-05-15 15:43:58","modified":"2020-05-15 15:46:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":653,"height":768,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-255x300.png","medium-width":255,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay.png","medium_large-width":653,"medium_large-height":768,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay.png","large-width":653,"large-height":768,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay.png","1536x1536-width":653,"1536x1536-height":768,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay.png","2048x2048-width":653,"2048x2048-height":768,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-80x94.png","template-small-thumb-width":80,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-653x675.png","et-pb-post-main-image-fullwidth-width":653,"et-pb-post-main-image-fullwidth-height":675,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay.png","et-pb-portfolio-image-single-width":653,"et-pb-portfolio-image-single-height":768}},"mobile_overlay_image":{"ID":121956,"id":121956,"title":"ecomm-multitouch-mobile-hp-overlay-m","filename":"ecomm-multitouch-mobile-hp-overlay-m.png","filesize":40419,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/testing-the-order-of-the-homepage-elements\/ecomm-multitouch-mobile-hp-overlay-m\/","alt":"ecomm multitouch mobile hp overlay mobile","author":"23","description":"","caption":"","name":"ecomm-multitouch-mobile-hp-overlay-m","status":"inherit","uploaded_to":121925,"date":"2020-05-15 15:45:32","modified":"2020-05-15 15:46:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":376,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-255x300.png","medium-width":255,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","medium_large-width":320,"medium_large-height":376,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","large-width":320,"large-height":376,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","1536x1536-width":320,"1536x1536-height":376,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","2048x2048-width":320,"2048x2048-height":376,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-80x94.png","template-small-thumb-width":80,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-320x250.png","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":376,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-320x284.png","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":376}},"who_content":"<p>Online lingerie and loungewear brand<\/p>\n","strategy_content":"","hypothesis_content":"<p>Quizzes and product finders provide an interactive way for users to identify products they would be potentially interested in. However, because surveys require site visitors to invest time, it can be challenging to convince them to complete it. Therefore it is crucial for retailers to find the most optimal layout that will capture the average user&#8217;s attention. This can only be done by testing different page layout variations against one another until the winner is found.<\/p>\n"}" class="is-current is-default">Fashion & Apparel</button></div></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/slot-machine-inspired-product-recommendations/" data-use-case-id="121837"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar product-discovery"><div class="use_case_sidebar_header"> <span class="use_case_theme">Product Discovery</span><h4>Gamifying the product discovery experience using slot machine-inspired product recommendations</h4> <a href="/use-case/slot-machine-inspired-product-recommendations/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Online lingerie and loungewear brand</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>- 16.2% uplift in Average Purchase per User<br>- 10.6% uplift in Average Revenue per User</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/slot-machine-inspired-product-recommendations/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-4 overlayindex-4"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/05/ecomm-slot-machine-recs-overlay-new.gif|https://www.dynamicyield.com/wp-content/uploads/2020/05/ecomm-slot-machine-recs-overlay-new@x2.gif" class="popup-example b-lazy" width="617" height="424" style="height:auto;"><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal Care","slug":"beauty","term_group":0,"term_taxonomy_id":1904,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"15"},"alternative_title":"Gamifying the product discovery experience using slot machine-inspired product 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well-known beauty &#038; wellness brand<\/p>\n","strategy_content":"","hypothesis_content":"<p>Showing product recommendation bundles is a key strategy to increase customers&#8217; cart value. One way to ensure customers interact and engage with these experiences is by gamifying them so that they stand out. 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16:29:23","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":220,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/slot-machine-product-recs-electronics-overlay-m-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/slot-machine-product-recs-electronics-overlay-m-300x206.gif","medium-width":300,"medium-height":206,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/slot-machine-product-recs-electronics-overlay-m.gif","medium_large-width":320,"medium_large-height":220,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/slot-machine-product-recs-electronics-overlay-m.gif","large-width":320,"large-height":220,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/slot-machine-product-recs-electronics-overlay-m.gif","1536x1536-width":320,"1536x1536-height":220,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/slot-machine-product-recs-electronics-overlay-m.gif","2048x2048-width":320,"2048x2048-height":220,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/slot-machine-product-recs-electronics-overlay-m-137x94.gif","template-small-thumb-width":137,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/slot-machine-product-recs-electronics-overlay-m.gif","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":220,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/slot-machine-product-recs-electronics-overlay-m.gif","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":220,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/slot-machine-product-recs-electronics-overlay-m.gif","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":220,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/slot-machine-product-recs-electronics-overlay-m.gif","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":220}},"who_content":"<p>An online electronics merchant<\/p>\n","strategy_content":"","hypothesis_content":"<p>Showing product recommendation bundles is a key strategy to increase customers&#8217; cart value. One way to ensure customers interact and engage with these experiences is by gamifying them so that they stand out. By mimicking a casino slot machine, customers are encouraged to browse through an assortment of product recommendations with the click of a button, driving an increase in purchases and revenue.<\/p>\n"}" class="">Consumer Electronics</button><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":1906,"name":"Fashion &amp; Apparel","slug":"fashion","term_group":0,"term_taxonomy_id":1906,"taxonomy":"case-industry","description":"","parent":1004,"count":2,"filter":"raw","term_order":"29"},"alternative_title":"Gamifying the product discovery experience using slot machine-inspired product 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16:33:58","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":700,"height":465,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-300x199.gif","medium-width":300,"medium-height":199,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs.gif","medium_large-width":700,"medium_large-height":465,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs.gif","large-width":700,"large-height":465,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs.gif","1536x1536-width":700,"1536x1536-height":465,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs.gif","2048x2048-width":700,"2048x2048-height":465,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-142x94.gif","template-small-thumb-width":142,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-400x250.gif","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs.gif","et-pb-post-main-image-fullwidth-width":700,"et-pb-post-main-image-fullwidth-height":465,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-400x284.gif","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs.gif","et-pb-portfolio-image-single-width":700,"et-pb-portfolio-image-single-height":465}},"mobile_image":{"ID":144732,"id":144732,"title":"fashion-slot-machine-recs-m","filename":"fashion-slot-machine-recs-m.gif","filesize":47543,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-m.gif","link":"https:\/\/www.dynamicyield.com\/use-case\/slot-machine-inspired-product-recommendations\/fashion-slot-machine-recs-m\/","alt":"","author":"63","description":"","caption":"","name":"fashion-slot-machine-recs-m","status":"inherit","uploaded_to":121837,"date":"2020-11-11 16:34:02","modified":"2020-11-11 16:34:02","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":270,"height":185,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-m-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-m.gif","medium-width":270,"medium-height":185,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-m.gif","medium_large-width":270,"medium_large-height":185,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-m.gif","large-width":270,"large-height":185,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-m.gif","1536x1536-width":270,"1536x1536-height":185,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-m.gif","2048x2048-width":270,"2048x2048-height":185,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-m-137x94.gif","template-small-thumb-width":137,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-m.gif","et-pb-post-main-image-width":270,"et-pb-post-main-image-height":185,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-m.gif","et-pb-post-main-image-fullwidth-width":270,"et-pb-post-main-image-fullwidth-height":185,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-m.gif","et-pb-portfolio-image-width":270,"et-pb-portfolio-image-height":185,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-m.gif","et-pb-portfolio-image-single-width":270,"et-pb-portfolio-image-single-height":185}},"desktop_overlay_image":{"ID":144706,"id":144706,"title":"fashion-slot-machine-recs-overlay","filename":"fashion-slot-machine-recs-overlay.gif","filesize":141119,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay.gif","link":"https:\/\/www.dynamicyield.com\/use-case\/slot-machine-inspired-product-recommendations\/fashion-slot-machine-recs-overlay\/","alt":"","author":"63","description":"","caption":"","name":"fashion-slot-machine-recs-overlay","status":"inherit","uploaded_to":121837,"date":"2020-11-11 16:33:53","modified":"2020-11-11 16:33:53","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":617,"height":424,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-300x206.gif","medium-width":300,"medium-height":206,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay.gif","medium_large-width":617,"medium_large-height":424,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay.gif","large-width":617,"large-height":424,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay.gif","1536x1536-width":617,"1536x1536-height":424,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay.gif","2048x2048-width":617,"2048x2048-height":424,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-137x94.gif","template-small-thumb-width":137,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-400x250.gif","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay.gif","et-pb-post-main-image-fullwidth-width":617,"et-pb-post-main-image-fullwidth-height":424,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-400x284.gif","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay.gif","et-pb-portfolio-image-single-width":617,"et-pb-portfolio-image-single-height":424}},"mobile_overlay_image":{"ID":144744,"id":144744,"title":"fashion-slot-machine-recs-overlay-m","filename":"fashion-slot-machine-recs-overlay-m.gif","filesize":59559,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-m.gif","link":"https:\/\/www.dynamicyield.com\/use-case\/slot-machine-inspired-product-recommendations\/fashion-slot-machine-recs-overlay-m\/","alt":"","author":"63","description":"","caption":"","name":"fashion-slot-machine-recs-overlay-m","status":"inherit","uploaded_to":121837,"date":"2020-11-11 16:34:05","modified":"2020-11-11 16:34:05","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":220,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-m-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-m-300x206.gif","medium-width":300,"medium-height":206,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-m.gif","medium_large-width":320,"medium_large-height":220,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-m.gif","large-width":320,"large-height":220,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-m.gif","1536x1536-width":320,"1536x1536-height":220,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-m.gif","2048x2048-width":320,"2048x2048-height":220,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-m-137x94.gif","template-small-thumb-width":137,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-m.gif","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":220,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-m.gif","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":220,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-m.gif","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":220,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/fashion-slot-machine-recs-overlay-m.gif","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":220}},"who_content":"<p>Online lingerie and loungewear brand<\/p>\n","strategy_content":"","hypothesis_content":"<p>Showing product recommendation bundles is a key strategy to increase customers&#8217; cart value. One way to ensure customers interact and engage with these experiences is by gamifying them so that they stand out. By mimicking a casino slot machine, customers are encouraged to browse through an assortment of product recommendations with the click of a button, driving an increase in purchases and revenue.<\/p>\n"}" class="is-current is-default">Fashion & Apparel</button></div></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/user-affinity-based-filter-application/" data-use-case-id="106694"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar product-discovery"><div class="use_case_sidebar_header"> <span class="use_case_theme">Product Discovery</span><h4>Highlighting product feed filters based on user affinity</h4> <a href="/use-case/user-affinity-based-filter-application/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Russia’s top fashion retailer</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>9% uplift in conversion rate and 8% revenue per user vs. the no-message control group</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/user-affinity-based-filter-application/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-5 overlayindex-5"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/71-navigation-personalization-product-feed-filters-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/09/71-navigation-personalization-product-feed-filters-overlay@x2.png" class="popup-example b-lazy" width="671" height="589" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/user-affinity-based-filter-ordering/" data-use-case-id="106651"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Designing personalized filters based on user affinity to ease the navigation experience</h4> <a href="/use-case/user-affinity-based-filter-ordering/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large apparel retailer</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-app/ "><span class="underlined">Mobile App</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/menu-personalization/ "><span class="underlined">Menu Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/user-affinity-based-filter-ordering/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-6 overlayindex-6"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/70-navigation-personalization-user-affinity-feed-filters-overlay.gif|https://www.dynamicyield.com/wp-content/uploads/2019/09/70-navigation-personalization-user-affinity-feed-filters-overlay@x2.gif" class="popup-example b-lazy" width="276" height="549" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/dynamic-native-ads-homepage/" data-use-case-id="106400"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Featuring popular destinations to guide users’ travel plans</h4> <a href="/use-case/dynamic-native-ads-homepage/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>One of the UK’s largest travel booking portals</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/travel/ "><span class="underlined">Travel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/geo-based-personalization/ "><span class="underlined">Geo-Based Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/dynamic-native-ads-homepage/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-7 overlayindex-7"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/64-homepage-personalzation-dynamic-ads-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/09/64-homepage-personalzation-dynamic-ads-overlay@x2.png" class="popup-example b-lazy" width="710" height="472" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/ad-to-landing-page-continuity-example-in-finance/" data-use-case-id="122233"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Delivering a continuous experience from ads to landing pages</h4> <a href="/use-case/ad-to-landing-page-continuity-example-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large consumer financial services company in the United States</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/landing-page-personalization/ "><span class="underlined">Landing Page Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/ad-to-landing-page-continuity-example-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-8 overlayindex-8"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2022/03/finance-ad-lp-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2022/03/finance-ad-lp-overlay@x2.png" class="popup-example b-lazy" width="666" height="445" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/contextual-based-homepage-hero-banners-in-finance/" data-use-case-id="122413"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Using contextual data to segment new users for an experience</h4> <a href="/use-case/contextual-based-homepage-hero-banners-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large consumer insurance services company in the United States</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/personalization-for-anonymous-visitors/ "><span class="underlined">Personalization for Anonymous Visitors</span></a>, <a href="https://www.dynamicyield.com/examples/tag/weather-based-personalization/ "><span class="underlined">Weather-Based Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/contextual-based-homepage-hero-banners-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-9 overlayindex-9"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-personalized-hp-banner-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-personalized-hp-banner-overlay@x2.png" class="popup-example b-lazy" width="692" height="555" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/trust-driven-homepage-hero/" data-use-case-id="105966"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar urgency-and-demand-strategies"><div class="use_case_sidebar_header"> <span class="use_case_theme">Urgency and Demand Strategies</span><h4>Targeting hesitant site visitors with homepage banners featuring positive customer testimonials</h4> <a href="/use-case/trust-driven-homepage-hero/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Europe’s leading airline passenger protection company</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/travel/ "><span class="underlined">Travel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>6.6% uplift in conversions per session vs. their default control group</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/social-proof-messaging/ "><span class="underlined">Social Proof Messaging</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/trust-driven-homepage-hero/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-10 overlayindex-10"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/54-homepage-personalization-testimonials-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/09/54-homepage-personalization-testimonials-overlay@x2.png" class="popup-example b-lazy" width="664" height="418" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/mobile-optimized-navigation-bar/" data-use-case-id="105519"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Creating a mobile-first navigation experience to drive discovery and purchases</h4> <a href="/use-case/mobile-optimized-navigation-bar/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>One of the Netherlands’ popular women’s fashion retailers</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>19.1% uplift in purchases per user vs. the default-experience control group</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/menu-personalization/ "><span class="underlined">Menu Personalization</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/mobile-optimized-navigation-bar/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-11 overlayindex-11"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/44-navigation-personalization-mobile-scroll-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/09/44-navigation-personalization-mobile-scroll-overlay@x2.png" class="popup-example b-lazy" width="275" height="549" style="height:auto;"><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal Care","slug":"beauty","term_group":0,"term_taxonomy_id":1904,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"15"},"alternative_title":"Creating a mobile-first navigation experience to drive discovery and 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11:36:54","modified":"2019-09-03 11:37:02","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":270,"height":511,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m-159x300.png","medium-width":159,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m.png","medium_large-width":270,"medium_large-height":511,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m.png","large-width":270,"large-height":511,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m.png","1536x1536-width":270,"1536x1536-height":511,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m.png","2048x2048-width":270,"2048x2048-height":511,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m-50x94.png","template-small-thumb-width":50,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m-270x250.png","et-pb-post-main-image-width":270,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m.png","et-pb-post-main-image-fullwidth-width":270,"et-pb-post-main-image-fullwidth-height":511,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m-270x284.png","et-pb-portfolio-image-width":270,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m.png","et-pb-portfolio-image-single-width":270,"et-pb-portfolio-image-single-height":511}},"desktop_overlay_image":{"ID":105521,"id":105521,"title":"44-navigation-personalization-mobile-scroll-overlay","filename":"44-navigation-personalization-mobile-scroll-overlay.png","filesize":30414,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay.png","link":"https:\/\/www.dynamicyield.com\/use-case\/mobile-optimized-navigation-bar\/44-navigation-personalization-mobile-scroll-overlay\/","alt":"","author":"63","description":"","caption":"","name":"44-navigation-personalization-mobile-scroll-overlay","status":"inherit","uploaded_to":105519,"date":"2019-09-03 11:36:29","modified":"2019-09-03 11:36:47","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":294,"height":600,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-147x300.png","medium-width":147,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay.png","medium_large-width":294,"medium_large-height":600,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay.png","large-width":294,"large-height":600,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay.png","1536x1536-width":294,"1536x1536-height":600,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay.png","2048x2048-width":294,"2048x2048-height":600,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-46x94.png","template-small-thumb-width":46,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-294x250.png","et-pb-post-main-image-width":294,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay.png","et-pb-post-main-image-fullwidth-width":294,"et-pb-post-main-image-fullwidth-height":600,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-294x284.png","et-pb-portfolio-image-width":294,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay.png","et-pb-portfolio-image-single-width":294,"et-pb-portfolio-image-single-height":600}},"mobile_overlay_image":{"ID":105551,"id":105551,"title":"44-navigation-personalization-mobile-scroll-overlay-m","filename":"44-navigation-personalization-mobile-scroll-overlay-m.png","filesize":22703,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/mobile-optimized-navigation-bar\/44-navigation-personalization-mobile-scroll-overlay-m\/","alt":"","author":"63","description":"","caption":"","name":"44-navigation-personalization-mobile-scroll-overlay-m","status":"inherit","uploaded_to":105519,"date":"2019-09-03 11:36:56","modified":"2019-09-03 11:37:07","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":245,"height":502,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m-146x300.png","medium-width":146,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m.png","medium_large-width":245,"medium_large-height":502,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m.png","large-width":245,"large-height":502,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m.png","1536x1536-width":245,"1536x1536-height":502,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m.png","2048x2048-width":245,"2048x2048-height":502,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m-46x94.png","template-small-thumb-width":46,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m-245x250.png","et-pb-post-main-image-width":245,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m.png","et-pb-post-main-image-fullwidth-width":245,"et-pb-post-main-image-fullwidth-height":502,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m-245x284.png","et-pb-portfolio-image-width":245,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m.png","et-pb-portfolio-image-single-width":245,"et-pb-portfolio-image-single-height":502}},"who_content":"<p>One of the Netherlands\u2019 popular women\u2019s fashion retailers<\/p>\n","strategy_content":"","hypothesis_content":"<p>On mobile, every pixel counts and marketers have limited space to craft engaging digital experiences. With a smaller screen size, product discovery becomes much more difficult, and optimizing for user behavior on mobile as opposed to serving experiences similar to desktop becomes critical. By introducing a scrolling navigation bar, brands can make it easier to find top categories, move between pages, and showcase more products throughout the site. <\/p>\n"}" class="is-current is-default">Fashion & Apparel</button></div></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/build-dedicated-campaign-landing-pages-in-igaming/" data-use-case-id="124269"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Build, personalize and optimize dedicated campaign landing pages</h4> <a href="/use-case/build-dedicated-campaign-landing-pages-in-igaming/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large Italian online casino company</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/gaming/ "><span class="underlined">Gaming</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/content-recommendations/ "><span class="underlined">Content Recommendations</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/layout-personalization/ "><span class="underlined">Layout Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/build-dedicated-campaign-landing-pages-in-igaming/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-12 overlayindex-12"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-dedicated-lps-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-dedicated-lps-overlay@x2.png" class="popup-example b-lazy" width="672" height="288" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/using-self-segmentation-web-surveys-in-finance/" data-use-case-id="122520"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar product-discovery"><div class="use_case_sidebar_header"> <span class="use_case_theme">Product Discovery</span><h4>Surfacing self-segmentation surveys to gather intel from new visitors</h4> <a href="/use-case/using-self-segmentation-web-surveys-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large mortgage lending company company in Russia</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/customer-surveys/ "><span class="underlined">Self-Segmentation Surveys</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/using-self-segmentation-web-surveys-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-13 overlayindex-13"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-cross-channel-engagement-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-cross-channel-engagement-overlay@x2.png" class="popup-example b-lazy" width="700" height="489" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/" data-use-case-id="124371"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar promotional-messaging"><div class="use_case_sidebar_header"> <span class="use_case_theme">Promotional Messaging</span><h4>Show highly targeted promotions and call-to-actions for onsite visitors</h4> <a href="/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large German online sports betting company</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/gaming/ "><span class="underlined">Gaming</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/personalized-messages/ "><span class="underlined">Personalized Messages</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-14 overlayindex-14"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-high-target-promos-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-high-target-promos-overlay@x2.png" class="popup-example b-lazy" width="652" height="449" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/" data-use-case-id="122470"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar abandonment-and-reengagement"><div class="use_case_sidebar_header"> <span class="use_case_theme">Abandonment and Reengagement</span><h4>Show a personalized homepage experience to re-engage with returning users using their browsing history</h4> <a href="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large consumer insurance services company in Germany</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-15 overlayindex-15"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-personalized-hp-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-personalized-hp-overlay@x2.png" class="popup-example b-lazy" width="710" height="535" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/loyalty-based-messaging/" data-use-case-id="105226"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar promotional-messaging"><div class="use_case_sidebar_header"> <span class="use_case_theme">Promotional Messaging</span><h4>Tailoring messaging and promotions based on customer loyalty</h4> <a href="/use-case/loyalty-based-messaging/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Israel’s largest hotel chain and owner of numerous hotel brands</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/travel/ "><span class="underlined">Travel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/checkout-optimization/ "><span class="underlined">Checkout Optimization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/customer-loyalty/ "><span class="underlined">Customer Loyalty</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/loyalty-based-messaging/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-16 overlayindex-16"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/38-promotional-messaging-customer-loyalty-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/38-promotional-messaging-customer-loyalty-overlay@x2.png" class="popup-example b-lazy" width="667" height="603" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/optimized-first-time-visitor-promotion/" data-use-case-id="105183"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar promotional-messaging"><div class="use_case_sidebar_header"> <span class="use_case_theme">Promotional Messaging</span><h4>Targeting first-time visitors with customized promotions</h4> <a href="/use-case/optimized-first-time-visitor-promotion/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>One of southeast Asia’s largest hotel networks</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/travel/ "><span class="underlined">Travel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>12% uplift in bookings per user vs. hold out control group</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/personalized-messages/ "><span class="underlined">Personalized Messages</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/optimized-first-time-visitor-promotion/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-17 overlayindex-17"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/37-promotional-messaging-first-time-vistors-overlay.gif|https://www.dynamicyield.com/wp-content/uploads/2019/08/37-promotional-messaging-first-time-vistors-overlay@x2.gif" class="popup-example b-lazy" width="710" height="543" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/alternating-signup-promotions/" data-use-case-id="105096"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar subscription-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Email Capture Strategies</span><h4>Tailoring promotional offers with email subscription messages</h4> <a href="/use-case/alternating-signup-promotions/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Popular global fashion shoe retailer</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a>, <a href="/personalization-examples/#industry=acf[footwear]"><span class="underlined">Footwear & Accessories</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>42% uplift in newsletter subscription rate vs. a static email offer</span></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/alternating-signup-promotions/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-18 overlayindex-18"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/35-subscription-personalization-personalized-offers-overlay.gif|https://www.dynamicyield.com/wp-content/uploads/2019/08/35-subscription-personalization-personalized-offers-overlay@x2.gif" class="popup-example b-lazy" width="666" height="450" style="height:auto;"><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal 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online beauty brand<\/p>\n","strategy_content":"","hypothesis_content":"<p>Consumers are inundated with promotions on a regular basis and have come to expect this from online retailers. This means brands have to work even harder to leverage promotions in a way that\u2019s fresh and actually motivates action. By changing up a promotional strategy instead of showcasing the same deals, eCommerce brands can increase their opportunity of eliciting a conversion or signup. For example, messaging may focus on \u201c10% off\u201d or \u201cnext-day shipping,\u201d and a few days later, may switch to 15% off or \u201cfree gift with purchase.\u201d<\/p>\n"}" class="">Beauty & Personal Care</button><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1905,"name":"Consumer Electronics","slug":"electronics","term_group":0,"term_taxonomy_id":1905,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"22"},"alternative_title":"Tailoring promotional offers with email subscription 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apparel retailer<\/p>\n","strategy_content":"","hypothesis_content":"<p>Consumers are inundated with promotions on a regular basis and have come to expect this from online retailers. This means brands have to work even harder to leverage promotions in a way that\u2019s fresh and actually motivates action. By changing up a promotional strategy instead of showcasing the same deals, eCommerce brands can increase their opportunity of eliciting a conversion or signup. For example, messaging may focus on \u201c10% off\u201d or \u201cnext-day shipping,\u201d and a few days later, may switch to 15% off or \u201cfree gift with purchase.\u201d<\/p>\n"}" class="">Fashion & Apparel</button><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":1911,"name":"Footwear &amp; Accessories","slug":"footwear","term_group":0,"term_taxonomy_id":1911,"taxonomy":"case-industry","description":"","parent":1004,"count":3,"filter":"raw","term_order":"34"},"alternative_title":"Tailoring promotional offers with email subscription 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17:16:27","modified":"2019-08-31 17:17:20","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":245,"height":501,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/35-subscription-personalization-personalized-offers-overlay-m-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/35-subscription-personalization-personalized-offers-overlay-m-147x300.gif","medium-width":147,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/35-subscription-personalization-personalized-offers-overlay-m.gif","medium_large-width":245,"medium_large-height":501,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/35-subscription-personalization-personalized-offers-overlay-m.gif","large-width":245,"large-height":501,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/35-subscription-personalization-personalized-offers-overlay-m.gif","1536x1536-width":245,"1536x1536-height":501,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/35-subscription-personalization-personalized-offers-overlay-m.gif","2048x2048-width":245,"2048x2048-height":501,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/35-subscription-personalization-personalized-offers-overlay-m-46x94.gif","template-small-thumb-width":46,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/35-subscription-personalization-personalized-offers-overlay-m-245x250.gif","et-pb-post-main-image-width":245,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/35-subscription-personalization-personalized-offers-overlay-m.gif","et-pb-post-main-image-fullwidth-width":245,"et-pb-post-main-image-fullwidth-height":501,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/35-subscription-personalization-personalized-offers-overlay-m-245x284.gif","et-pb-portfolio-image-width":245,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/35-subscription-personalization-personalized-offers-overlay-m.gif","et-pb-portfolio-image-single-width":245,"et-pb-portfolio-image-single-height":501}},"who_content":"<p>Popular global fashion shoe retailer<\/p>\n","strategy_content":"","hypothesis_content":"<p>Consumers are inundated with promotions on a regular basis and have come to expect this from online retailers. This means brands have to work even harder to leverage promotions in a way that\u2019s fresh and actually motivates action. By changing up a promotional strategy instead of showcasing the same deals, eCommerce brands can increase their opportunity of eliciting a conversion or signup. For example, messaging may focus on \u201c10% off\u201d or \u201cnext-day shipping,\u201d and a few days later, may switch to 15% off or \u201cfree gift with purchase.\u201d<\/p>\n"}" class="is-current is-default">Footwear & Accessories</button></div></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/tailored-homepage-messaging/" data-use-case-id="104787"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar promotional-messaging"><div class="use_case_sidebar_header"> <span class="use_case_theme">Promotional Messaging</span><h4>Displaying personalized destinations on the homepage to encourage bookings</h4> <a href="/use-case/tailored-homepage-messaging/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Southeast Asia’s largest hotel network</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/travel/ "><span class="underlined">Travel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>19% uplift in Conversion Rate for visitors exposed to the banner vs. the no-banner control group</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/content-recommendations/ "><span class="underlined">Content Recommendations</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/geo-based-personalization/ "><span class="underlined">Geo-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/layout-personalization/ "><span class="underlined">Layout Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/menu-personalization/ "><span class="underlined">Menu Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/tailored-homepage-messaging/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-19 overlayindex-19"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/28-promotional-messaging-personalized-destinations-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/28-promotional-messaging-personalized-destinations-overlay@x2.png" class="popup-example b-lazy" width="710" height="475" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/behavior-based-homepage-banners/" data-use-case-id="104742"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar content-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Content Personalization</span><h4>Serving personalized behavior-based homepage banners</h4> <a href="/use-case/behavior-based-homepage-banners/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Popular UK travel booking site</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/travel/ "><span class="underlined">Travel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>32% uplift if CTR vs. the default variation</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/seasonal-campaigns/ "><span class="underlined">Seasonal Campaigns</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/behavior-based-homepage-banners/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-20 overlayindex-20"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/27-homepage-personalization-banners-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/27-homepage-personalization-banners-overlay@x2.png" class="popup-example b-lazy" width="660" height="559" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/targeted-video-content/" data-use-case-id="104699"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar content-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Content Personalization</span><h4>Targeting video enthusiasts with video content</h4> <a href="/use-case/targeted-video-content/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Leading European airline passenger protection company</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/travel/ "><span class="underlined">Travel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/content-recommendations/ "><span class="underlined">Content Recommendations</span></a>, <a href="https://www.dynamicyield.com/examples/tag/video-recommendation-strategies/ "><span class="underlined">Video Recommendation Strategies</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/targeted-video-content/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-21 overlayindex-21"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/26-video-personalization-video-content-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/26-video-personalization-video-content-overlay@x2.png" class="popup-example b-lazy" width="680" height="502" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/" data-use-case-id="123281"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Creating an omnichannel customer journey experience in Finance</h4> <a href="/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large consumer financial services company in Germany</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/email/ "><span class="underlined">Email</span></a>, <a href="https://www.dynamicyield.com/examples/channel/mobile-app/ "><span class="underlined">Mobile App</span></a>, <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/checkout-optimization/ "><span class="underlined">Checkout Optimization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/personalized-messages/ "><span class="underlined">Personalized Messages</span></a>, <a href="https://www.dynamicyield.com/examples/tag/upselling-and-cross-selling/ "><span class="underlined">Upselling and Cross Selling</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-22 overlayindex-22"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-multiple-channels-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-multiple-channels-overlay@x2.png" class="popup-example b-lazy" width="708" height="390" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/weather-targeted-recommendations/" data-use-case-id="104605"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar promotional-messaging"><div class="use_case_sidebar_header"> <span class="use_case_theme">Promotional Messaging</span><h4>Powering effective product recommendations using weather targeting</h4> <a href="/use-case/weather-targeted-recommendations/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>The online store for one of England’s largest football clubs</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[athletics]"><span class="underlined">Athletics & Outdoors</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/geo-based-personalization/ "><span class="underlined">Geo-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a>, <a href="https://www.dynamicyield.com/examples/tag/weather-based-personalization/ "><span class="underlined">Weather-Based Personalization</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/weather-targeted-recommendations/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-23 overlayindex-23"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/24-weather-personalization-product-recs-targeting-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/24-weather-personalization-product-recs-targeting-overlay@x2.png" class="popup-example b-lazy" width="638" height="532" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/top-to-bottom-homepage-personalization/" data-use-case-id="104562"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar product-discovery"><div class="use_case_sidebar_header"> <span class="use_case_theme">Product Discovery</span><h4>Improving the homepage user experience by personalizing multiple homepage elements</h4> <a href="/use-case/top-to-bottom-homepage-personalization/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Berlin-based retailer selling high-quality shoes</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[footwear]"><span class="underlined">Footwear & Accessories</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>11.9% in revenue per session</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/top-to-bottom-homepage-personalization/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-24 overlayindex-24"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/23-homepage-personalization-multiple-elements-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/23-homepage-personalization-multiple-elements-overlay@x2.png" class="popup-example b-lazy" width="687" height="399" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/weather-targeted-banners/" data-use-case-id="104518"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar promotional-messaging"><div class="use_case_sidebar_header"> <span class="use_case_theme">Promotional Messaging</span><h4>Presenting relevant offers based on the local weather</h4> <a href="/use-case/weather-targeted-banners/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Leading Swedish retailer, specializing in outdoor equipment</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[athletics]"><span class="underlined">Athletics & Outdoors</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>79% uplift in ARPU vs. a non-weather-based static banner</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/geo-based-personalization/ "><span class="underlined">Geo-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/seasonal-campaigns/ "><span class="underlined">Seasonal Campaigns</span></a>, <a href="https://www.dynamicyield.com/examples/tag/weather-based-personalization/ "><span class="underlined">Weather-Based Personalization</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/weather-targeted-banners/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-25 overlayindex-25"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/22-weather-targeting-weather-banners-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/22-weather-targeting-weather-banners-overlay@x2.png" class="popup-example b-lazy" width="669" height="510" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/dynamic-content-homepage-experience/" data-use-case-id="104474"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar product-discovery"><div class="use_case_sidebar_header"> <span class="use_case_theme">Product Discovery</span><h4>Encouraging visitors to browse through more products using personalized homepages</h4> <a href="/use-case/dynamic-content-homepage-experience/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Large U.S. fashion retailer with six major sub-brands</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>100%+ uplift in CTR vs. static Homepage; 17% uplift in ARPU</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/seasonal-campaigns/ "><span class="underlined">Seasonal Campaigns</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/dynamic-content-homepage-experience/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-26 overlayindex-26"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/21-homepage-personalized-personalized-hp-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/21-homepage-personalized-personalized-hp-overlay@x2.png" class="popup-example b-lazy" width="648" height="595" style="height:auto;"><div class="additional-sub-verticals"><strong>Show this use 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14:04:50","modified":"2019-08-30 14:05:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":292,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m-300x274.png","medium-width":300,"medium-height":274,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m.png","medium_large-width":320,"medium_large-height":292,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m.png","large-width":320,"large-height":292,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m.png","1536x1536-width":320,"1536x1536-height":292,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m.png","2048x2048-width":320,"2048x2048-height":292,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m-103x94.png","template-small-thumb-width":103,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m-320x250.png","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m.png","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":292,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m-320x284.png","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m.png","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":292}},"who_content":"<p>Large U.S. fashion retailer with six major sub-brands<\/p>\n","strategy_content":"","hypothesis_content":"<p>When it comes to retail, every shopper has their own unique tastes and preferences. But with endless brands and product options, site visitors need tailored content to help them cut through the noise and find what they are looking for. By leveraging Dynamic Content on the homepage, brands can guide visitors toward products they are interested in based on real-time data \u2013 from site behavior, clicks, geo, season, trends, and more \u2013 continuously serving the most relevant content to each audience. Read further about <a href=\"https:\/\/www.dynamicyield.com\/article\/ecommerce-personalization-must-haves\/\">eCommerce personalization<\/a>.<\/p>\n"}" class="is-current is-default">Fashion & Apparel</button></div></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/optimized-free-shipping-threshold/" data-use-case-id="104298"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar urgency-and-demand-strategies"><div class="use_case_sidebar_header"> <span class="use_case_theme">Urgency and Demand Strategies</span><h4>Finding the free shipping threshold sweetspot</h4> <a href="/use-case/optimized-free-shipping-threshold/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Coconut oil-based beauty brand</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>5.5% Uplift in AOV with no conversion drop, 5% uplift in conversion 0.6% with a drop in AOV</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/checkout-optimization/ "><span class="underlined">Checkout Optimization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/optimized-free-shipping-threshold/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-27 overlayindex-27"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/17-promotional-messaging-free-shipping-sweetspot-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/17-promotional-messaging-free-shipping-sweetspot-overlay@x2.png" class="popup-example b-lazy" width="577" height="492" style="height:auto;"><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal 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oil-based beauty brand<\/p>\n","strategy_content":"","hypothesis_content":"<p>Shipping costs are often a dealbreaker for online shoppers, and therefore free shipping deals can serve as a massive incentive for indecisive users. However, If the majority of users reach the threshold after adding one or two products to their cart, it may be too low and will not have any added value, but a threshold that is too high may not be seen as attainable for users deciding on a purchase. 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17:16:58","modified":"2020-11-09 17:16:58","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":273,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-electronics-overlay-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-electronics-overlay-m-300x256.png","medium-width":300,"medium-height":256,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-electronics-overlay-m.png","medium_large-width":320,"medium_large-height":273,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-electronics-overlay-m.png","large-width":320,"large-height":273,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-electronics-overlay-m.png","1536x1536-width":320,"1536x1536-height":273,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-electronics-overlay-m.png","2048x2048-width":320,"2048x2048-height":273,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-electronics-overlay-m-110x94.png","template-small-thumb-width":110,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-electronics-overlay-m-320x250.png","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-electronics-overlay-m.png","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":273,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-electronics-overlay-m.png","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":273,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-electronics-overlay-m.png","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":273}},"who_content":"<p>A well-known retailer specializing in electronics<\/p>\n","strategy_content":"<p>In order to identify the optimal free-shipping threshold that increases AOV and conversions, as well as drives an increase in net new customers, the electronics retailer tested the impact of increasing the free shipping threshold vs. decreasing it.<\/p>\n","hypothesis_content":"<p>Shipping costs are often a dealbreaker for online shoppers, and therefore free shipping deals can serve as a massive incentive for indecisive users. However, If the majority of users reach the threshold after adding one or two products to their cart, it may be too low and will not have any added value, but a threshold that is too high may not be seen as attainable for users deciding on a purchase. Brands should test a variety of thresholds, optimizing the winner based on increased AOV and consider experimenting with additional strategies, such as thresholds for different geos or seasons (i.e. around the holidays).<\/p>\n"}" class="">Consumer Electronics</button><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1906,"name":"Fashion &amp; Apparel","slug":"fashion","term_group":0,"term_taxonomy_id":1906,"taxonomy":"case-industry","description":"","parent":1004,"count":2,"filter":"raw","term_order":"29"},"alternative_title":"Finding the free shipping threshold 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17:17:03","modified":"2020-11-09 17:17:03","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":273,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-fashion-overlay-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-fashion-overlay-m-300x256.png","medium-width":300,"medium-height":256,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-fashion-overlay-m.png","medium_large-width":320,"medium_large-height":273,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-fashion-overlay-m.png","large-width":320,"large-height":273,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-fashion-overlay-m.png","1536x1536-width":320,"1536x1536-height":273,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-fashion-overlay-m.png","2048x2048-width":320,"2048x2048-height":273,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-fashion-overlay-m-110x94.png","template-small-thumb-width":110,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-fashion-overlay-m-320x250.png","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-fashion-overlay-m.png","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":273,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-fashion-overlay-m.png","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":273,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/optimized-free-shipping-threshold-fashion-overlay-m.png","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":273}},"who_content":"<p>A global fashion retailer<\/p>\n","strategy_content":"<p>In order to identify the optimal free-shipping threshold that increases AOV and conversions, as well as drives an increase in net new customers, the retailer tested the impact of increasing the free shipping threshold vs. decreasing it.<\/p>\n","hypothesis_content":"<p>Shipping costs are often a dealbreaker for online shoppers, and therefore free shipping deals can serve as a massive incentive for indecisive users. However, If the majority of users reach the threshold after adding one or two products to their cart, it may be too low and will not have any added value, but a threshold that is too high may not be seen as attainable for users deciding on a purchase. Brands should test a variety of thresholds, optimizing the winner based on increased AOV and consider experimenting with additional strategies, such as thresholds for different geos or seasons (i.e. around the holidays).<\/p>\n"}" class="">Fashion & Apparel</button></div></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/journey-aware-messaging/" data-use-case-id="103311"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar promotional-messaging"><div class="use_case_sidebar_header"> <span class="use_case_theme">Promotional Messaging</span><h4>Surfacing journey-aware messages and promotional offers</h4> <a href="/use-case/journey-aware-messaging/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Beauty and cosmetics sub-brand of UK’s largest grocery giant</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>54% uplift in CTR</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/personalized-messages/ "><span class="underlined">Personalized Messages</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/journey-aware-messaging/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-28 overlayindex-28"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/10-promotional-messaging-optimizing-messages-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/10-promotional-messaging-optimizing-messages-overlay@x2.png" class="popup-example b-lazy" width="710" height="450" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/gamifying-the-loyalty-club-journey/" data-use-case-id="103297"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar product-discovery"><div class="use_case_sidebar_header"> <span class="use_case_theme">Product Discovery</span><h4>Gamifying the loyalty club journey</h4> <a href="/use-case/gamifying-the-loyalty-club-journey/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Global beauty brand</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/customer-loyalty/ "><span class="underlined">Customer Loyalty</span></a>, <a href="https://www.dynamicyield.com/examples/tag/layout-personalization/ "><span class="underlined">Layout Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a>, <a href="https://www.dynamicyield.com/examples/tag/seasonal-campaigns/ "><span class="underlined">Seasonal Campaigns</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/gamifying-the-loyalty-club-journey/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-29 overlayindex-29"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/6-journey-personalization-gamifying-loyalty-club-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/6-journey-personalization-gamifying-loyalty-club-overlay@x2.png" class="popup-example b-lazy" width="686" height="453" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/surprise-coupon-for-price-shoppers/" data-use-case-id="103295"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar abandonment-and-reengagement"><div class="use_case_sidebar_header"> <span class="use_case_theme">Abandonment and Reengagement</span><h4>Targeting price shoppers with a surprise coupon</h4> <a href="/use-case/surprise-coupon-for-price-shoppers/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Household appliances sub-brand of one of Germany’s leading retailers</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[home]"><span class="underlined">Home & Furniture</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>8.9% uplift in revenue per user</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/checkout-optimization/ "><span class="underlined">Checkout Optimization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/exit-intent-strategies/ "><span class="underlined">Exit-Intent Strategies</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/surprise-coupon-for-price-shoppers/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-30 overlayindex-30"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/5-exit-intent-surprise-coupon-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/5-exit-intent-surprise-coupon-overlay@x2.png" class="popup-example b-lazy" width="677" height="438" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/category-discovery-banners/" data-use-case-id="103206"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar product-discovery"><div class="use_case_sidebar_header"> <span class="use_case_theme">Product Discovery</span><h4>Encouraging visitors who land on product pages to explore the category</h4> <a href="/use-case/category-discovery-banners/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Household appliances sub-brand of one of Germany’s leading retailers</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>23% uplift in purchases per user</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/landing-page-personalization/ "><span class="underlined">Landing Page Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/menu-personalization/ "><span class="underlined">Menu Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/category-discovery-banners/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-31 overlayindex-31"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/2-product-personalization-explore-category-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/2-product-personalization-explore-category-overlay@x2.png" class="popup-example b-lazy" width="503" height="523" style="height:auto;"><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal Care","slug":"beauty","term_group":0,"term_taxonomy_id":1904,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"15"},"alternative_title":"Encouraging visitors who land on product pages to explore the 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16:54:58","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":700,"height":600,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-300x257.png","medium-width":300,"medium-height":257,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty.png","medium_large-width":700,"medium_large-height":600,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty.png","large-width":700,"large-height":600,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty.png","1536x1536-width":700,"1536x1536-height":600,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty.png","2048x2048-width":700,"2048x2048-height":600,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-110x94.png","template-small-thumb-width":110,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty.png","et-pb-post-main-image-fullwidth-width":700,"et-pb-post-main-image-fullwidth-height":600,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty.png","et-pb-portfolio-image-single-width":700,"et-pb-portfolio-image-single-height":600}},"mobile_image":{"ID":146931,"id":146931,"title":"category-discovery-banners-beauty-m","filename":"category-discovery-banners-beauty-m.png","filesize":15649,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/category-discovery-banners\/category-discovery-banners-beauty-m\/","alt":"","author":"63","description":"","caption":"","name":"category-discovery-banners-beauty-m","status":"inherit","uploaded_to":103206,"date":"2020-11-15 16:55:15","modified":"2020-11-15 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16:54:55","modified":"2020-11-15 16:54:55","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":503,"height":522,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-overlay-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-overlay-289x300.png","medium-width":289,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-overlay.png","medium_large-width":503,"medium_large-height":522,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-overlay.png","large-width":503,"large-height":522,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-overlay.png","1536x1536-width":503,"1536x1536-height":522,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-overlay.png","2048x2048-width":503,"2048x2048-height":522,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-overlay-91x94.png","template-small-thumb-width":91,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-overlay-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-overlay.png","et-pb-post-main-image-fullwidth-width":503,"et-pb-post-main-image-fullwidth-height":522,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-overlay-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/category-discovery-banners-beauty-overlay.png","et-pb-portfolio-image-single-width":503,"et-pb-portfolio-image-single-height":522}},"mobile_overlay_image":{"ID":146979,"id":146979,"title":"category-discovery-banners-beauty-overlay-m","filename":"category-discovery-banners-beauty-overlay-m.png","filesize":18859,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/11\/category-discovery-banners-beauty-overlay-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/category-discovery-banners\/category-discovery-banners-beauty-overlay-m\/","alt":"","author":"63","description":"","caption":"","name":"category-discovery-banners-beauty-overlay-m","status":"inherit","uploaded_to":103206,"date":"2020-11-15 16:57:08","modified":"2020-11-15 17:03:10","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":317,"height":331,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/11\/category-discovery-banners-beauty-overlay-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/11\/category-discovery-banners-beauty-overlay-m-287x300.png","medium-width":287,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/11\/category-discovery-banners-beauty-overlay-m.png","medium_large-width":317,"medium_large-height":331,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/11\/category-discovery-banners-beauty-overlay-m.png","large-width":317,"large-height":331,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/11\/category-discovery-banners-beauty-overlay-m.png","1536x1536-width":317,"1536x1536-height":331,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/11\/category-discovery-banners-beauty-overlay-m.png","2048x2048-width":317,"2048x2048-height":331,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/11\/category-discovery-banners-beauty-overlay-m-90x94.png","template-small-thumb-width":90,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/11\/category-discovery-banners-beauty-overlay-m-317x250.png","et-pb-post-main-image-width":317,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/11\/category-discovery-banners-beauty-overlay-m.png","et-pb-post-main-image-fullwidth-width":317,"et-pb-post-main-image-fullwidth-height":331,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/11\/category-discovery-banners-beauty-overlay-m-317x284.png","et-pb-portfolio-image-width":317,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/11\/category-discovery-banners-beauty-overlay-m.png","et-pb-portfolio-image-single-width":317,"et-pb-portfolio-image-single-height":331}},"who_content":"<p>A boutique beauty retailer<\/p>\n","strategy_content":"<p>In order to promote category discovery among visitors who land directly on product pages, the online beauty merchant A\/B tested the impact of category discovery banners on product pages.<\/p>\n","hypothesis_content":"<p>Whereas the homepage used to typically be the initial point of entry to a site, more and more visitors are now landing on product pages &#8211; whether from social, organic search, email, or ad campaigns. Because of this, brands need to improve continued discovery by allowing users to easily navigate back to the product&#8217;s main category page. In the case an individual wants to explore more options, they should be able to do so easily, without having to resort to search or attempting to find the category page from within the navigation menu. <\/p>\n"}" class="">Beauty & Personal Care</button><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":1905,"name":"Consumer Electronics","slug":"electronics","term_group":0,"term_taxonomy_id":1905,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"22"},"alternative_title":"Encouraging visitors who land on product pages to explore the 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src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_33fa37a5effe9361e40b8525e36e3eaf.js" id="typed-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_eb8981568f49ac148e96af3241eb95c7.js?ver=21.85" id="form_validation-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_be33bce741fd746dee1a6cf31c0b5bde.js" id="retina_js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_9a50928b26148d1c35a95957e5ef2b9d.js?ver=21.85" id="mkto-scripts-js"></script> <script type="module" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"3cd30fb921","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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