After packing houses in Berlin and Singapore, Dynamic Yield is bringing the Personalization Pioneers Summit to The Standard Hotel in New York City on Thursday, April 12th, 2018!
The only of its kind in the area, our premiere event in personalization will connect leaders from cross-functional roles across various industries who are shaping the future of customer experiences.
With keynotes from brands like Stitch Fix, Urban Outfitters, NBC Universal, and CB Insights, attendees will gain inspiration and practical knowledge from those who are innovating through personalization on a daily basis.
An action-packed day along with the rare chance to meet other professionals at the top of their field means teams will leave with all the information needed on personalization and optimization strategy to help drive growth for their company.
Below, check out the agenda for the day:
Agenda
Wednesday, April 11 (CUSTOMERS AND PARTNERS ONLY)
12-5pm Personalization Masterclass!
Join us on day 1 for an interactive Dynamic Yield certification course. In this class, you’ll learn the ins and outs of personalization and leave as a fully certified Dynamic Yield user! Are you a more sophisticated Dynamic Yield aficionado? If so, we’ve got you covered too with workshops on advanced segmentation, testing and next-level use cases!
Thursday, April 12 (ALL REGISTERED ATTENDEES)
9-9:30am Winning the Battle for the Customer's Heart, Mind and Wallet
Personalization can dramatically improve the effectiveness of marketing campaigns, but scaling it across an organization requires sustained focus and teamwork. In this presentation, McKinsey partner Julien Boudet will share insights on how to use real-time data to deliver superior experiences and introduce the concept of a “personalization war room” to help companies 10X their personalization velocity.
9:30-10:15am Taking Personalization From Vision to Reality
As URBN’s head of personalization, Nathan Richter is tasked with aligning technology, brand, merchandising and data teams to deliver the best possible experience to millions of URBN shoppers. In this keynote, he will share insights on how he fosters a world-class personalization program and culture of continuous optimization across the company.
10:30-11:30am Dynamic Yield's Roadmap and Product Vision
What will personalization look like 5 and 10 years from now? And more importantly, what is Dynamic Yield doing to build an open-architecture platform that will meet the future demands of the global brands? In this session, CEO Liad Agmon will present insights on the future of customer experience and Dynamic Yield’s product roadmap.
11:30am-12:00pm From Data to Action: Live Demo with APMEX
With more than 10,000 products in stock, APMEX boasts $14 billion in transactions and is the #1 ranked specialty retailer by Internet Retailer Magazine. In this presentation, Director of Digital Analytics Andy Mueller will provide a live demonstration of how his team creates real-time personas for different buyers of precious metals and crafts unique experiences for each audience. Additionally, he will describe how APMEX uses insights gathered in Dynamic Yield to inform broader business intelligence decisions across the company.
12:00-12:30pm Media Optimization Case Study: NBC
Details of discussion with David Torchiano, Sr. Director of Insights at NBC Universal, coming soon.
12:30pm-1:15pm DELICIOUS LUNCH
1:15-1:45pm How to Make Amazon's Four Pillars Work For You
In 1994 Jeff Bezos boldly announced that Amazon.com would become “earth’s most customer-centric company” by focusing on four basic themes: Customer Centricity, Continuous Optimization, Creating a Culture of Innovation, and promoting Corporate Agility. By 2017 Amazon captured 43% of ALL retail sales in the US and had the 4th highest market value of any company on the planet. In this entertaining and informative talk, Bryan Eisenberg will show you how to take the “Four Pillars of Amazon’s Success” and make them all your own.
1:45-2:10pm How Stitch Fix Optimizes the Experience for Every Client
Delivering hand-selected clothing to every client, Stitch Fix is the ultimate example of the power of 1:1 eCommerce. However, continuous optimization of the digital experience for Stitch Fix users begins long before a customer signs up for their first Fix. In this presentation, Meg Watson will demonstrate how Stitch Fix continuously tests and optimizes every stage of the funnel to help more people find clothes they’ll love.
2:10-2:40pm Think Like a (Data) Scientist
Sometimes finding the answer to a problem requires coming at it from an entirely different angle. In this tag-team presentation, Brooks Bell herself will share her philosophy on how to approach testing differently to uncover valuable customer insights. Then, Reid Bryant, Brooks Bell VP of Analytics and Data Science, will explain the importance of data geeks getting out from behind the monitor and working with design to craft messages that encourage consumers to take action.
2:40-3:00pm COFFEE & NETWORKING BREAK
3:00-4:00PM 50 Customer Journeys in 60 Minutes: Dynamic Yield Use Cases
A 20% increase in revenue per user from dynamically changing the hero banner. An 80% boost in conversion rate from triggering a support message for users spending more than 10 seconds on the cart page. These are all real results achieved by Dynamic Yield customers. In this session, CMO Mukund Ramachandran will present top Dynamic Yield use cases from across our global client base for you to take back to your organization!
4:00-4:30pm New Frontiers in Retail Tech: Will Offline and Online Finally Become One?
Despite media obsession with the retail apocalypse, investors are pouring record amounts of cash into technology startups that view brick-and-mortar retailers as a viable client base. In this presentation, senior analyst Zoe Leavitt dives into the ways tech startups are leveraging AI, IoT, virtual reality, and more to integrate offline and online experiences and revive physical retail.
4:30-5:00pm Beyond eCommerce: Building the Future of CPG
Nuts.com started as a single store in Newark but is now building a new-school CPG company. In this address, Nuts.com Chief Vision officer Matt Butlein will talk about how he is structuring his product, team and technology stack to deliver the most engaging experience to the customer online or in the middle of Union Square.
5:00-??? HAPPY HOUR, CUSTOMER RAFFLE AND AFTER-PARTY
There are a limited number of spots available, so make sure to request your invite today.
For those who aren’t able to join, follow us on Twitter at @DynamicYield for live updates.
Hope to see you there!
Highlights from Past Summits
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href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization 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target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" 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lc-flex"><ul class="lc-header-social lc-flex"><li class="et-social-icon"> <a href="#" title="Share on Facebook" class="icon" onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=' + encodeURIComponent(document.URL) + '&t=' + encodeURIComponent(document.URL)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 460.1990662 458.5138245"><path d="M460.1990662,230.0995331C460.1990662,103.0190277,357.1800232,0,230.0995331,0S0,103.0190277,0,230.0995331C0,338.011261,74.2903519,428.5578003,174.5126801,453.4230957V300.4146423H127.064209v-70.3151093h47.4484711v-30.2983704c0-78.3184433,35.4433594-114.619339,112.3326569-114.619339c14.5774536,0,39.730896,2.8583221,50.020874,5.7166443v63.7409363c-5.4308167-0.5716553-14.8633118-0.8574677-26.58255-0.8574677c-37.7300415,0-52.3075867,14.2916718-52.3075867,51.4501038v24.8674927h75.158783l-12.9122009,70.3151093h-62.246582v158.0991821C371.9082336,444.7527161,460.1990662,347.742981,460.1990662,230.0995331z"/></svg> 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48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg> </a></li></ul><div class="topnav-buttons"> <a href="#" data-toggle="modal" data-target="#lc-subscription" class="btn-desktop-only pulse-button v5 topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="pulse-button v5 topnav-btn btn-mobile-only"> <span class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-30433" class="et_pb_post post-30433 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-events tag-personalization-pioneers-summit"><div class="article-content"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/blog/" title="Blog">Blog</a><ul class="post-categories"><li><a href="https://www.dynamicyield.com/blog/category/company/" rel="category tag">Company</a></li></ul></div><h1 class="article-title">What to Expect at Personalization Pioneers Summit NYC</h1><h2 class="article-excerpt">After packing houses in Berlin and Singapore, Dynamic Yield is bringing the Personalization Pioneers Summit to New York City on Thursday, April 12th!</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/" title="Posts by Shana Pilewski" rel="author">Shana Pilewski</a></div><div class="article-author-title-text"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="entry-content article-entry-content"><style>h3.heading-more {
font-size: 16px !important;
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.et-learn-more h3.heading-more:hover {
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.learn-more-content {
background: #fbfbfb;
}</style><p>After packing houses in <a href="https://www.youtube.com/watch?v=RANRLF5pIWs">Berlin</a> and <a href="https://www.youtube.com/watch?v=_L7tR4IeVYM">Singapore</a>, Dynamic Yield is bringing the Personalization Pioneers Summit to The Standard Hotel in New York City on Thursday, April 12th, 2018!</p><p>The only of its kind in the area, our premiere event in personalization will connect leaders from cross-functional roles across various industries who are shaping the future of customer experiences.</p><p>With keynotes from brands like Stitch Fix, Urban Outfitters, NBC Universal, and CB Insights, attendees will gain inspiration and practical knowledge from those who are innovating through personalization on a daily basis.</p><p>An action-packed day along with the rare chance to meet other professionals at the top of their field means teams will leave with all the information needed on personalization and optimization strategy to help drive growth for their company.</p><p>Below, check out the agenda for the day:</p><h2 style="padding-top: 35px;">Agenda</h2><h3 style="line-height: 1.2em; margin-top: 40px !important; color: #5367c1 !important;">Wednesday, April 11 (CUSTOMERS AND PARTNERS ONLY)</h3><div class='et-learn-more clearfix'><h3 class='heading-more'>12-5pm Personalization Masterclass!<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>Join us on day 1 for an interactive <a href="https://dyspersonalizationcertification.splashthat.com/">Dynamic Yield certification course</a>. In this class, you’ll learn the ins and outs of personalization and leave as a fully certified Dynamic Yield user! Are you a more sophisticated Dynamic Yield aficionado? If so, we’ve got you covered too with workshops on advanced segmentation, testing and next-level use cases!</p></div></div><h3 style="line-height: 1.2em; margin-top: 40px !important; color: #5367c1 !important;">Thursday, April 12 (ALL REGISTERED ATTENDEES)</h3><div class='et-learn-more clearfix'><h3 class='heading-more'>9-9:30am Winning the Battle for the Customer's Heart, Mind and Wallet<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>Personalization can dramatically improve the effectiveness of marketing campaigns, but scaling it across an organization requires sustained focus and teamwork. In this presentation, McKinsey partner <strong>Julien Boudet</strong> will share insights on how to use real-time data to deliver superior experiences and introduce the concept of a “personalization war room” to help companies 10X their personalization velocity.</p></div></div><div class='et-learn-more clearfix'><h3 class='heading-more'>9:30-10:15am Taking Personalization From Vision to Reality<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>As URBN’s head of personalization, <strong>Nathan Richter</strong> is tasked with aligning technology, brand, merchandising and data teams to deliver the best possible experience to millions of URBN shoppers. In this keynote, he will share insights on how he fosters a world-class personalization program and culture of continuous optimization across the company.</p></div></div><div class='et-learn-more clearfix'><h3 class='heading-more'>10:30-11:30am Dynamic Yield's Roadmap and Product Vision<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>What will personalization look like 5 and 10 years from now? And more importantly, what is Dynamic Yield doing to build an open-architecture platform that will meet the future demands of the global brands? In this session, CEO <strong>Liad Agmon</strong> will present insights on the future of customer experience and Dynamic Yield’s product roadmap.</p></div></div><div class='et-learn-more clearfix'><h3 class='heading-more'>11:30am-12:00pm From Data to Action: Live Demo with APMEX<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>With more than 10,000 products in stock, APMEX boasts $14 billion in transactions and is the #1 ranked specialty retailer by Internet Retailer Magazine. In this presentation, Director of Digital Analytics <strong>Andy Mueller</strong> will provide a live demonstration of how his team creates real-time personas for different buyers of precious metals and crafts unique experiences for each audience. Additionally, he will describe how APMEX uses insights gathered in Dynamic Yield to inform broader business intelligence decisions across the company.</p></div></div><div class='et-learn-more clearfix'><h3 class='heading-more'>12:00-12:30pm Media Optimization Case Study: NBC<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>Details of discussion with <strong>David Torchiano</strong>, Sr. Director of Insights at NBC Universal, coming soon.</p></div></div><h3 style="line-height: 1.2em; margin-top: 40px !important; color: #5367c1 !important;">12:30pm-1:15pm DELICIOUS LUNCH</h3><div class='et-learn-more clearfix'><h3 class='heading-more'>1:15-1:45pm How to Make Amazon's Four Pillars Work For You<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>In 1994 Jeff Bezos boldly announced that Amazon.com would become “earth’s most customer-centric company” by focusing on four basic themes: Customer Centricity, Continuous Optimization, Creating a Culture of Innovation, and promoting Corporate Agility. By 2017 Amazon captured 43% of ALL retail sales in the US and had the 4th highest market value of any company on the planet. In this entertaining and informative talk, <strong>Bryan Eisenberg</strong> will show you how to take the “Four Pillars of Amazon’s Success” and make them all your own.</p></div></div><div class='et-learn-more clearfix'><h3 class='heading-more'>1:45-2:10pm How Stitch Fix Optimizes the Experience for Every Client<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>Delivering hand-selected clothing to every client, Stitch Fix is the ultimate example of the power of 1:1 eCommerce. However, continuous optimization of the digital experience for Stitch Fix users begins long before a customer signs up for their first Fix. In this presentation, <strong>Meg Watson</strong> will demonstrate how Stitch Fix continuously tests and optimizes every stage of the funnel to help more people find clothes they’ll love.</p></div></div><div class='et-learn-more clearfix'><h3 class='heading-more'>2:10-2:40pm Think Like a (Data) Scientist<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>Sometimes finding the answer to a problem requires coming at it from an entirely different angle. In this tag-team presentation, <strong>Brooks Bell</strong> herself will share her philosophy on how to approach testing differently to uncover valuable customer insights. Then, <strong>Reid Bryant</strong>, Brooks Bell VP of Analytics and Data Science, will explain the importance of data geeks getting out from behind the monitor and working with design to craft messages that encourage consumers to take action.</p></div></div><h3 style="line-height: 1.2em; margin-top: 40px !important; color: #5367c1 !important;">2:40-3:00pm COFFEE & NETWORKING BREAK</h3><div class='et-learn-more clearfix'><h3 class='heading-more'>3:00-4:00PM 50 Customer Journeys in 60 Minutes: Dynamic Yield Use Cases<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>A 20% increase in revenue per user from dynamically changing the hero banner. An 80% boost in conversion rate from triggering a support message for users spending more than 10 seconds on the cart page. These are all real results achieved by Dynamic Yield customers. In this session, CMO <strong>Mukund Ramachandran</strong> will present top Dynamic Yield use cases from across our global client base for you to take back to your organization!</p></div></div><div class='et-learn-more clearfix'><h3 class='heading-more'>4:00-4:30pm New Frontiers in Retail Tech: Will Offline and Online Finally Become One?<span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>Despite media obsession with the retail apocalypse, investors are pouring record amounts of cash into technology startups that view brick-and-mortar retailers as a viable client base. In this presentation, senior analyst <strong>Zoe Leavitt</strong> dives into the ways tech startups are leveraging AI, IoT, virtual reality, and more to integrate offline and online experiences and revive physical retail.</p></div></div><div class='et-learn-more clearfix'><h3 class='heading-more'>4:30-5:00pm Beyond eCommerce: Building the Future of CPG <span class='et_learnmore_arrow'><span></span></span></h3><div class='learn-more-content'><p>Nuts.com started as a single store in Newark but is now building a new-school CPG company. In this address, Nuts.com Chief Vision officer <strong>Matt Butlein</strong> will talk about how he is structuring his product, team and technology stack to deliver the most engaging experience to the customer online or in the middle of Union Square.</p></div></div><h3 style="line-height: 1.2em; margin-top: 40px !important; color: #5367c1 !important;">5:00-??? HAPPY HOUR, CUSTOMER RAFFLE AND AFTER-PARTY</h3><p>There are a limited number of spots available, so make sure to <a href="https://www.dynamicyield.com/summit/new-york/">request your invite today</a>.</p><p>For those who aren’t able to join, follow us on Twitter at <a href="https://twitter.com/DynamicYield">@DynamicYield</a> for live updates.</p><p> Hope to see you there!</p><h2 style="padding-top: 35px;">Highlights from Past Summits</h2><div class="wistia_responsive_padding" style="margin-top: 10px; padding: 56.25% 0 28px 0; position: relative;"><div class="wistia_responsive_wrapper" style="height: 100%; left: 0; position: absolute; top: 0; width: 100%;"><iframe class="wistia_embed" src="//fast.wistia.net/embed/iframe/c4y0504lfg?videoFoam=true" name="wistia_embed" width="100%" height="100%" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe></div></div><p><amp-wistia-player data-media-hashed-id="c4y0504lfg" width="320" height="180" ></amp-wistia-player></p><div class="wistia_responsive_padding" style="margin-top: 10px; padding: 56.25% 0 28px 0; position: relative;"><div class="wistia_responsive_wrapper" style="height: 100%; left: 0; position: absolute; top: 0; width: 100%;"><iframe class="wistia_embed" src="//fast.wistia.net/embed/iframe/rw51yhcayv?videoFoam=true" name="wistia_embed" width="100%" height="100%" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe></div></div><p><amp-wistia-player data-media-hashed-id="rw51yhcayv" width="320" height="180" ></amp-wistia-player></p></div></article><div style="clear: both;"></div></div></div><div class="article-content"><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Categories:</strong><ul class="post-categories"><li><a href="https://www.dynamicyield.com/blog/category/company/" rel="category tag">Company</a></li></ul></div><div class="article-tags-block"><strong>Tags:</strong><a href="https://www.dynamicyield.com/blog/tag/events/" rel="tag">Events</a><a href="https://www.dynamicyield.com/blog/tag/personalization-pioneers-summit/" rel="tag">Personalization Pioneers Summit</a></div></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP² newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. 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