Rivalry2

3 Tips to Integrate GenerativeAI into Your Personalization Workflow — Mastercard Dynamic Yield
2026-02-28 21:33 Diff
https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/
Welcome to our new column Dynamic Voices, a regular series on XP² featuring timely perspectives on personalization, from thought leaders within our network. In this edition, Harry Hanson-Smith, Vice President of Northern Europe, shares practical tips that personalization practitioners can implement to better reach their goals with the help of AI.
From the looks of my LinkedIn feed, I’ve begun to sense that the market is feeling a bit overwhelmed by the noise around generative AI. And after speaking with personalization teams and business leaders, it’s clear that AI is being adapted faster in cultural conversation than it is being implemented in businesses and personal processes. I’m here to cut through the noise and tell you not only that teams can integrate AI into their workflows today and optimize both their results and efficiency—for their individual careers and overall business impact—but that they should ASAP.
Though AI has widened the possibilities of what a single person can do in terms of creation and analysis, it still relies on that one person’s expertise. For example, though a marketer can use GenAI to create hundreds of different copy options to A/B test for in a new campaign, that marketer still needs to write a prompt that communicates information regarding a brand and its audience and edit its outputs to ensure they feel natural and rooted in genuine human empathy. And though a marketer can use advanced machine learning tools to anticipate and fulfill customer needs, it can only do so with pinpoint accuracy if the data feed is error-free.
In sum: People need to implement generative AI into their workflows for any real gains to be made. While all this prep work and QA’ing can feel too expensive and difficult for personalization teams, it’s imperative to do the work now. But luckily, there’s much that can be done to make the journey feel less daunting. Here, three key strategies that I’ve seen work for personalization practitioners, teams, and leaders.
Invest in Your Data Now: 

There are already many AI-powered recommendation tools baked into your operating system (we’ll get to them later), but to ensure maximum impact, you’ll need to collect and utilize your data effectively. AI capabilities hinge entirely on the quality and quantity of data it’s exposed to, so your team needs to make sure all data is relevant and consistent.
It’s not an easy task, but it’s worth it. Let’s look at home24 as an example : As the company grew their personalization program, they noticed their product feed was less-than-perfect, due to a previous strategy that focused on time to market over data integrity. To maintain their competitive advantage, home24 had to completely reorganize the structure of their product feed, purging any duplicated, irrelevant, or inconsistent attributes, and adding those that are timely. While the project was an incredibly technical, time-consuming, and complicated project, it was also the only way to improve AI-powered recommendation quality and ensure the data feed’s integrity as the program scaled.
While teams may want to delay this work, the time to tidy up the product feed is now as it will guarantee a competitive advantage.
Explore AI Prompt Training: 

Marketers can supplement their workflows with text-based AI tools like Gemini or ChatGPT, or image-based tools like Canva to create different copy and visual variations for A/B testing. I’ve heard from my network that the most common challenge teams face around AI adoption was knowing how to nail the perfect prompt—and this is easily solved with proper training. You need to be explicit to create any usable asset that aligns with your brand and goals. The context you provide for a text-based AI tool is just as important as the type of tool you’re using. As we know, AI is still a fallible technology, but continuing to experiment with writing AI prompts will give you a better sense of the level of specificity the tool requires to suit your needs.
You can unlock new ways to fuel creativity and produce captivating campaigns in seconds within Dynamic Yield’s Experience OS. Learn how to break free from repetitive messaging and visuals with generative AI-powered offerings.
Marketers need practical tips for using AI, and I found this resource from Harvard University to be an excellent jumping-off point. You can provide any number of directions to the tool, like what you do or do not want to be included and how you want it to be presented. Feedback is essential, too. If you aren’t satisfied with an output, let the tool know so it can correct the mistake. And if you’re stuck on creating a prompt altogether, ask AI to help generate one for you. When given the appropriate context and direction, AI can yield incredible results.
These two prompts were written by an online retailer’s personalization team. The first prompt is generic (could describe any number of t-shirts) and leads to a long, vague output. The second exemplifies how more parameters makes the output more concise, effectively communicating critical details about the product.
Experiment with Different AI Tools: 

Beyond GenAI, there are advanced AI-powered tools that can plug directly into your personalization provider and improve the user experience and product recommendations. For example, in a world where customers seek highly personalized digital experiences, sophisticated generative AI-powered chatbots can create a conversational commerce experience that mimics the in-store consultative experience, using machine learning capabilities that identify and surface visually similar products. You can also improve recommendations with deep learning that processes data inputs across users to identify trends and patterns across your customer’s behavior.
The Future Is Now

As AI continues to revolutionize how marketers can interact with consumers, there’s pressure to leverage it as much as possible to stay efficient and ahead of the game. Experimenting with what’s available will take time and patience, but once you cut through the fluff, the benefits you will see will far outweigh any growing pains, plus help you discover more innovative and elevated personalization strategies. I hope these practical examples give you a place to start in your everyday role.
<!DOCTYPE html> <!--[if IE 6]><html id="ie6" lang="en-US"> <![endif]--> <!--[if IE 7]><html id="ie7" lang="en-US"> <![endif]--> <!--[if IE 8]><html id="ie8" lang="en-US"> <![endif]--> <!--[if !(IE 6) | !(IE 7) | !(IE 8)  ]><!--><html lang="en-US"> <!--<![endif]--><head><meta name="msvalidate.01" content="1033997EC383621B874EB0392F261984"/><link rel="preconnect" href="//cdn.dynamicyield.com"><link rel="preconnect" href="//st.dynamicyield.com"><link rel="preconnect" href="//rcom.dynamicyield.com"><link rel="dns-prefetch" href="//cdn.dynamicyield.com"><link rel="dns-prefetch" href="//st.dynamicyield.com"><link rel="dns-prefetch" href="//rcom.dynamicyield.com"> <script data-cfasync="false">window.dataLayer = window.dataLayer || [];
        window.gtag = function() { dataLayer.push(arguments); }
        window.gtag('consent', 'default', {
            ad_storage: 'denied',
            ad_user_data: 'denied',
            ad_personalization: 'denied',
            analytics_storage: 'denied',
            functionality_storage: 'denied',
            personalization_storage: 'denied',
            security_storage: 'granted', // Only this is granted by default
        });</script> <script data-cfasync="false">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
        new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
        j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
        '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
        })(window,document,'script','dataLayer','GTM-MCQHF8');</script> <script data-cfasync="false" async>// Init the adobeDataLayer array
        var adobeDataLayer = adobeDataLayer || [];

        // Only when the API is ready
        function adobeWaitForDY() {
            if (typeof(window.DY) !== 'undefined' && typeof(window.DY.AdDetection) !== 'undefined' &&
                typeof($dy) !== 'undefined' && typeof($dy(window)) !== 'undefined' && typeof($dy.renderSmartTagSlider) !== 'undefined') {
                
                var zi_data = localStorage.getItem('ZoomInfoData'),
                    ada_page_info = {
                        "pageName": "Unlocking Gen AI&#8217;s Potential: 3 Essential Strategies for Personalization Success",
                        "siteName": "Mastercard Dynamic Yield",
                        "pageTitle": "en_US :integrate-generative-ai-personalization-workflow", 
                        "pageURL": "https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/",
                        "country": "US",
                        "language": "en",
                        "dyID": DY.dyid,
                        "userStatus": "Guest"
                    };

                // Detect the hierarchy and 
                // site sections based on the URL slugs
                var current_pathname = window.location.pathname.replace(/^\/|\/$/g, '');

                if(current_pathname) {

                    var current_sitesections = current_pathname.split('/'),
                        current_hierarchy = current_sitesections.map(function(segment) {

                        return segment.split(/[-_]/).map(function(word) {
                            return word.charAt(0).toUpperCase() + word.slice(1);
                        })
                        .join(' ');
                    });

                    // Site section 1
                    if(current_sitesections[0]) {
                        ada_page_info.siteSection1 = current_sitesections[0];
                    }

                    // Site section 2
                    if(current_sitesections[1]) {
                        ada_page_info.siteSection2 = current_sitesections[1];
                    }

                    // Hierarchy
                    ada_page_info.hierarchy = current_hierarchy.join('|');
                }

                // Push the ZI params as well
                if(zi_data) {
                    zi_data = JSON.parse(zi_data);

                    if(zi_data.name) {
                        ada_page_info.ziCompany = zi_data.name;
                    }

                    if(zi_data.domain) {
                        ada_page_info.ziDomain = zi_data.domain;
                    }

                    if(zi_data.employeesrange) {
                        ada_page_info.ziEmployees = zi_data.employeesrange;
                    }

                    if(zi_data.industry) {
                        ada_page_info.ziIndustry = zi_data.industry;
                    }
                }

                // Decode HTML prior to dispatching the event
                Object.keys(ada_page_info).forEach(function(key) {
                    ada_page_info[key] = $('<textarea/>').html(ada_page_info[key]).text();
                });

                adobeDataLayer.push({
                    "event": "pageLoad", 
                    "pageInfo": ada_page_info
                });

            } else {
                setTimeout(adobeWaitForDY, 150);
            }
        }

        adobeWaitForDY();</script>  <script type="text/javascript">function OptanonWrapper() {
            console.log('OneTrust Loaded');
            DY_API_update_consent_mode();
            OneTrust.OnConsentChanged(DY_API_update_consent_mode);
        }

        function DY_API_update_consent_mode() {
            var groups = OnetrustActiveGroups.split(',');

            DY.userActiveConsent = {accepted: groups.includes('C0004')};
            DYO.ActiveConsent.updateConsentAcceptedStatus(groups.includes('C0004'));

            if(groups.includes('C0004')) {
                console.log('OneTrust_Consent_Is_Granted');
                DY.API('event',{ name: 'OneTrust_Consent_Is_Granted', properties: {}});
            }

            console.log('OneTrust - DY API is ' + (groups.includes('C0004') ? 'Enabled' : 'Disabled'));
        }
        
        window.addEventListener('OTConsentApplied', function() {
            var groups = OnetrustActiveGroups.split(',');

            if(groups.includes('C0004')) {
                console.log('OneTrust_Initial_Consent_Granted');
                DY.API('event',{ name: 'OneTrust_Initial_Consent_Granted', properties: {}});
            }
        });</script>  <script type="text/javascript">/*WebFontConfig = {
		 google: { families: [ 'Shadows+Into+Light::latin', 'Handlee::latin', 'Roboto:400,100,300,500:latin' ] }
		 };
		 (function() {
		 var wf = document.createElement('script');
		 wf.src = ('https:' == document.location.protocol ? 'https' : 'http') +
		 '://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
		 wf.type = 'text/javascript';
		 wf.async = 'true';
		 var s = document.getElementsByTagName('script')[0];
		 s.parentNode.insertBefore(wf, s);
		 })(); */

        console.log(
            '%cLet’s personalize experiences together.\n%cDynamic Yield is hiring smart engineers like you to help solve hard problems.\n%cSee our jobs page: https://www.dynamicyield.com/careers',
            'font-size:2.2em;line-height:1.4em;margin-top:20px;color:rgb(93, 56, 185);',
            'font-size:1.1em;line-height:1.6em;color:rgb(0, 0, 0);',
            'font-size:1.1em;line-height:1.6em;margin-bottom:20px;color:rgb(0, 0, 0);'
        );

        function waitForElementToDisplay(selector, time, functionName) {
            if (document.getElementById(selector) != null) {
                functionName();
                return;
            } else {
                setTimeout(function () {
                    waitForElementToDisplay(selector, time, functionName);
                }, time);
            }
        }

        function dcWaitForJQuery(time, functionName) {
            if (window.jQuery || window.n2) {
                functionName();
                return;
            } else {
                setTimeout(function () {
                    dcWaitForJQuery(time, functionName);
                }, time);
            }
        }</script> <meta name="msvalidate.01" content="451B75B70520F4C76D67F116C9EFFE5C"/><meta property="twitter:account_id" content="4503599629852947"/><meta name="p:domain_verify" content="f8112f57c09778e892850075a87dc1cf"/><meta name="google-site-verification" content="9FbmfdC4cM7JG8sgYh6w9HhFlxvEHewltexeUVzuSfE"/><meta charset="UTF-8"/><link rel="pingback" href="https://www.dynamicyield.com/xmlrpc.php"/> <!--[if lt IE 9]> <script src="https://www.dynamicyield.com/wp-content/themes/Divi/js/html5.js" type="text/javascript"></script> <![endif]--> <script type="text/javascript">document.documentElement.className = 'js';</script> <script type="text/javascript">var getLangCode = 'en';</script> <link rel="prefetch" href="/wp-content/themes/Divi/css/custom-style.css" as="style" crossorigin="anonymous"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><link rel="alternate" hreflang="en" href="https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/" /><link rel="alternate" hreflang="x-default" href="https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/" />  <script data-cfasync="false" data-pagespeed-no-defer>var gtm4wp_datalayer_name = "dataLayer";
	var dataLayer = dataLayer || [];</script> <title>3 Tips to Integrate GenerativeAI into Your Personalization Workflow &#8212; Mastercard Dynamic Yield</title><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Bold.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Medium.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Book.woff2" crossorigin/><meta name="description" content="Learn how to optimize data, master AI prompt training, and explore advanced AI tools to boost efficiency and personalization impact." /><link rel="canonical" href="https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="3 Tips to Integrate GenerativeAI into Your Personalization Workflow &#8212; Mastercard Dynamic Yield" /><meta property="og:description" content="Learn how to optimize data, master AI prompt training, and explore advanced AI tools to boost efficiency and personalization impact." /><meta property="og:url" content="https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/" /><meta property="og:site_name" content="Mastercard Dynamic Yield" /><meta property="article:publisher" content="https://www.facebook.com/DynamicYield" /><meta property="article:modified_time" content="2024-06-14T13:02:52+00:00" /><meta property="og:image" content="https://www.dynamicyield.com/wp-content/uploads/2024/06/dynamic-voices-harry-1200x628-2.png" /><meta property="og:image:width" content="1200" /><meta property="og:image:height" content="628" /><meta property="og:image:type" content="image/png" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:site" content="@DynamicYield" /><meta name="twitter:label1" content="Est. reading time" /><meta name="twitter:data1" content="5 minutes" /><meta name="twitter:label2" content="Written by" /><meta name="twitter:data2" content="Harry Hanson-Smith" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/","url":"https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/","name":"3 Tips to Integrate GenerativeAI into Your Personalization Workflow &#8212; Mastercard Dynamic Yield","isPartOf":{"@id":"https://www.dynamicyield.com/#website"},"primaryImageOfPage":{"@id":"https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/#primaryimage"},"image":{"@id":"https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/#primaryimage"},"thumbnailUrl":"https://www.dynamicyield.com/wp-content/uploads/2024/06/dynamic-voices-harry-795x320-1.png","datePublished":"2024-06-13T21:00:17+00:00","dateModified":"2024-06-14T13:02:52+00:00","description":"Learn how to optimize data, master AI prompt training, and explore advanced AI tools to boost efficiency and personalization impact.","breadcrumb":{"@id":"https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/#primaryimage","url":"https://www.dynamicyield.com/wp-content/uploads/2024/06/dynamic-voices-harry-795x320-1.png","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2024/06/dynamic-voices-harry-795x320-1.png","width":795,"height":320},{"@type":"BreadcrumbList","@id":"https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.dynamicyield.com/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https://www.dynamicyield.com/article/"},{"@type":"ListItem","position":3,"name":"Unlocking Gen AI&#8217;s Potential: 3 Essential Strategies for Personalization Success"}]},{"@type":"WebSite","@id":"https://www.dynamicyield.com/#website","url":"https://www.dynamicyield.com/","name":"Mastercard Dynamic Yield","description":"","publisher":{"@id":"https://www.dynamicyield.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.dynamicyield.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.dynamicyield.com/#organization","name":"Mastercard Dynamic Yield","url":"https://www.dynamicyield.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/#/schema/logo/image/","url":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","width":458,"height":458,"caption":"Mastercard Dynamic Yield"},"image":{"@id":"https://www.dynamicyield.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/DynamicYield","https://x.com/DynamicYield","https://www.instagram.com/dynamic.yield/","https://www.linkedin.com/company/dynamic-yield","http://www.pinterest.com/dynamicyield/","https://www.youtube.com/channel/UCPWEcR8lQRadVKYW8H4sndQ","https://en.wikipedia.org/wiki/Dynamic_Yield"]}]}</script> <link rel='dns-prefetch' href='//pages.dynamicyield.com' /><link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield &raquo; Feed" href="https://www.dynamicyield.com/feed/" /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield &raquo; Comments Feed" href="https://www.dynamicyield.com/comments/feed/" /><meta content="Divi v." name="generator"/><link rel='stylesheet' id='sbi_styles-css' href='https://www.dynamicyield.com/wp-content/plugins/instagram-feed/css/sbi-styles.min.css?ver=6.2.6' type='text/css' media='all' /><style id='wp-emoji-styles-inline-css' type='text/css'>img.wp-smiley, img.emoji {
		display: inline !important;
		border: none !important;
		box-shadow: none !important;
		height: 1em !important;
		width: 1em !important;
		margin: 0 0.07em !important;
		vertical-align: -0.1em !important;
		background: none !important;
		padding: 0 !important;
	}</style><link rel='stylesheet' id='wp-block-library-css' href='https://www.dynamicyield.com/wp-includes/css/dist/block-library/style.min.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><style id='classic-theme-styles-inline-css' type='text/css'>/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}</style><style id='global-styles-inline-css' type='text/css'>body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
.wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
.wp-block-pullquote{font-size: 1.5em;line-height: 1.6;}</style><link rel='stylesheet' id='rfw-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_7c036e0987ef80b703d7eb1abf922895.css?ver=2026020901' type='text/css' media='all' /><link rel='stylesheet' id='divi-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_ab3666a686d3dac03fd3032e5757637e.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='ctt-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1d1b2f761cf3768f427cdc5c4c2544b.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='inline-tweet-sharer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_daa32ca85e114a0c6e5d1432c89237f3.css?ver=2.6.4' type='text/css' media='all' /><link rel='stylesheet' id='et_lb_modules-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c0102af27938567cb82cc02e4da3a673.css?ver=2.4' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_40cb404848bc2e556105c8aea77f29aa.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-responsive-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_3a30a77569bc4544b9465acbee8e5f97.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='wp-featherlight-css' href='https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/css/wp-featherlight.min.css?ver=1.3.4' type='text/css' media='all' /><link rel='stylesheet' id='baskerville-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_8c23179f030d02e0065d2054eab34279.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='markformc-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_0eb51906eca648ca4559d0a03b898d83.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='mackinac-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_9c8fec2609ebc9764a6e16471d9451ae.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='button-pulse-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_4cabc8dd29eaa9af7bf2df62f1c40af9.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='fontawesome-css' href='https://www.dynamicyield.com/wp-content/themes/Divi/custom/font-awesome/css/font-awesome.min.css' type='text/css' media='all' /><link rel='stylesheet' id='bootstrap-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d375e60add46d8de26a78728b517660f.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_13b1b6672b8cfb0d9ae7f899f1c42875.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-theme-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f9faba678c4d6dcfdde69e5b11b37a2e.css' type='text/css' media='all' /><link rel='stylesheet' id='custom-theme-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_57f41281576414370c141cd00d2a80a9.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='custom-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_417039b6d54561fe1e8c94ee67cd902c.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='header-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d75ad7543415df427913a5fe91606386.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='footer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_25400e1cfd7099cc557083769c928231.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='video_tabs_module-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1109a8bc8c46ec9f2205cc8603c132f.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='select2-css' href='https://cdnjs.cloudflare.com/ajax/libs/select2/4.0.6-rc.0/css/select2.min.css' type='text/css' media='all' /><link rel='stylesheet' id='post-checklist-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_ede7f9aa4d78ac997ea5e48f5d511400.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='post-event-cards-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d02c1d48c2c1fde18d405f087a0fe833.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='mkto-reset-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d117c8ecde800f5dccd137c16bab71af.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='learning-center-general-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_73dd3b78cf6e21c28be39db6740774b1.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='article-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_e1d850b2d8d6fd6331ad74bd35ddde51.css?ver=1772312487' type='text/css' media='all' /><link rel='stylesheet' id='customers-shortcode-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c6bf61e9c8beb560d64d119f58757b8b.css?ver=26.27' type='text/css' media='all' /> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_dbdab0f35217f6041eb7e2028dc94ba4.js?ver=2.6.4" id="inline-tweet-sharer-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/blazy.min.js" id="blazy-js"></script> <script type="text/javascript" src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js?ver=21.85" id="mkto-form-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_db6be3b57dba139e789fec1a78186c8e.js?ver=21.85" id="learning-center-js-js"></script> <link rel="https://api.w.org/" href="https://www.dynamicyield.com/wp-json/" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.dynamicyield.com/xmlrpc.php?rsd" /><link rel='shortlink' href='https://www.dynamicyield.com/?p=222265' /><link rel="alternate" type="application/json+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Farticle%2Fintegrate-generative-ai-personalization-workflow%2F" /><link rel="alternate" type="text/xml+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Farticle%2Fintegrate-generative-ai-personalization-workflow%2F&#038;format=xml" /><meta name="generator" content="WPML ver:4.6.8 stt:1,4,3,28,2;" /> <script type="text/javascript">(function(url){
	if(/(?:Chrome\/26\.0\.1410\.63 Safari\/537\.31|WordfenceTestMonBot)/.test(navigator.userAgent)){ return; }
	var addEvent = function(evt, handler) {
		if (window.addEventListener) {
			document.addEventListener(evt, handler, false);
		} else if (window.attachEvent) {
			document.attachEvent('on' + evt, handler);
		}
	};
	var removeEvent = function(evt, handler) {
		if (window.removeEventListener) {
			document.removeEventListener(evt, handler, false);
		} else if (window.detachEvent) {
			document.detachEvent('on' + evt, handler);
		}
	};
	var evts = 'contextmenu dblclick drag dragend dragenter dragleave dragover dragstart drop keydown keypress keyup mousedown mousemove mouseout mouseover mouseup mousewheel scroll'.split(' ');
	var logHuman = function() {
		if (window.wfLogHumanRan) { return; }
		window.wfLogHumanRan = true;
		var wfscr = document.createElement('script');
		wfscr.type = 'text/javascript';
		wfscr.async = true;
		wfscr.src = url + '&r=' + Math.random();
		(document.getElementsByTagName('head')[0]||document.getElementsByTagName('body')[0]).appendChild(wfscr);
		for (var i = 0; i < evts.length; i++) {
			removeEvent(evts[i], logHuman);
		}
	};
	for (var i = 0; i < evts.length; i++) {
		addEvent(evts[i], logHuman);
	}
})('//www.dynamicyield.com/?wordfence_lh=1&hid=85D214EF746369D901411832A0CB4890');</script> 
 <script data-cfasync="false" data-pagespeed-no-defer>var dataLayer_content = {"visitorLoginState":"logged-out","visitorType":"visitor-logged-out","pagePostType":"article","pagePostType2":"single-article","pagePostAuthor":"Harry Hanson-Smith","pagePostDate":"June 13, 2024","pagePostDateYear":"2024","pagePostDateMonth":"06","pagePostDateDay":"13","pagePostDateDayName":"Thursday","pagePostDateHour":"17","pagePostDateMinute":"00","pagePostDateIso":"2024-06-13T17:00:17-04:00","pagePostDateUnix":1718298017};
	dataLayer.push( dataLayer_content );</script> <script type="text/javascript">console.warn && console.warn("[GTM4WP] Google Tag Manager container code placement set to OFF !!!");
	console.warn && console.warn("[GTM4WP] Data layer codes are active but GTM container must be loaded using custom coding !!!");</script> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=1" /><link rel="icon" type="image/png" href="/favicon-16x16.png" sizes="16x16"><link rel="icon" type="image/png" href="/favicon-32x32.png" sizes="32x32"><link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96"><link rel="icon" type="image/png" href="/favicon-180x180.png" sizes="180x180"><link rel="icon" type="image/png" href="/favicon-192x192.png" sizes="192x192"><link rel="icon" type="image/png" href="/favicon-194x194.png" sizes="194x194"><link rel="shortcut icon" href="/favicon.ico"> <script type="text/javascript" data-noptimize>function dy_bind_adobe_mkto_events(form, form_id, form_name) {

        // Init the adobeDataLayer object
        window.adobeDataLayer = window.adobeDataLayer || [];

        var focus_reported = false;
        var form_completed = false;
        var form_started_reported = false;
        
        // Monitor input interactions - first focus (form start)
        form.getFormElem().find('input, select').on('focus', function() {
            
            // Only if it hasn't been reported yet
            if(! focus_reported) {
                focus_reported = true;
                form_started_reported = true;
                
                adobeDataLayer.push({
                    "event": "form_start",
                    "trackAction": {
                        "formName": form_name,
                        "formID": form_id,
                        "zoomInfo": localStorage.ZoomInfoData !== undefined,
                    }
                });
            }
        });

        // Detect dropoff if the form hasn't been completed
        window.addEventListener("beforeunload", function(event) {
            if (form_completed) return;
            
            var filledLabels = [];
            var count = 0;
            
            form.getFormElem().find('input, select').each(function() {
                var value = this.value && this.value.trim();
                if (value) {
                var label = form.getFormElem().find("label[for='" + this.id + "']").text().trim();
                if (label) {
                    filledLabels.push(label);
                    count++;
                }
                }
            });
            
            if (count > 0) {
                adobeDataLayer.push({
                    "event": "form_dropoff",
                    "formInfo": {
                        "formName": form_name,
                        "formID": form_id,
                        "zoomInfo": localStorage.ZoomInfoData !== undefined,
                        "completedFields": {
                            "labels": filledLabels.join("|"),
                            "count": count.toString()
                        }
                    }
                });
            }
        });

        // Hook into successful submission
        form.onSuccess(function(values, followUpUrl) {

            if(form_started_reported) {

                // Report form completed
                form_completed = true;

                // Send an Adobe Analytics DataLayer event
                adobeDataLayer.push({
                    "event": "form_complete",
                    "formInfo": {
                        "formName": form_name,
                        "formID": form_id,
                        "zoomInfo": localStorage.ZoomInfoData !== undefined,
                        "successAction": {
                            "action": "redirect",
                            "redirectUrl": followUpUrl
                        }
                    }
                });
            }
        });
    }

    function dy_bind_adobe_cta_event(cta, cta_type, cta_section) {
        var cta_name = cta.text().trim(),
            cta_url,
            page_url = window.location.href;

        // const domainName = window.location.origin;

        if (cta.attr('href') !== undefined) {
            // cta_url = domainName + cta.attr('href');
            cta_url = cta.attr('href');
        } else {
            cta_url = page_url;
        }

        adobeDataLayer.push({
            "event": "ctaClick",
            "clickInfo": {
                "ctaName": cta_name,
                "ctaType": cta_type,
                "destinationURL": cta_url,
                "ctaLocation": page_url,
                "ctaSection": cta_section
            }
        });
    }</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /><link rel="amphtml" href="https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/amp/"></head><body class="article-template-default single single-article postid-222265 wp-featherlight-captions et_fixed_nav windows et_right_sidebar chrome et_includes_sidebar elementor-default default_header learning-center"><div id="page-container"><header id="main-header" class="et_nav_text_color_dark"
 style="background: #fff;"><div class="container-fluid clearfix"><div class="logo-combined"> <a href="https://www.dynamicyield.com/learn"
 title="XP Squared"><svg xmlns="http://www.w3.org/2000/svg" width="112.004" height="53.42" viewBox="0 0 112.004 53.42"> <path d="M8968.651,4606.571a49.057,49.057,0,0,0-6.159,6.344q-1.263,1.485-2.782,3.339t-3.079,3.71q-1.559,1.856-2.969,3.6t-2.522,3.079q.3.445,1.261,1.781t2.227,3.19q1.26,1.856,2.745,3.97t2.856,4.044q1.373,1.931,2.486,3.488t1.633,2.375q1.484,2.153,2.708,3.858a25.747,25.747,0,0,0,2.411,2.931,12.808,12.808,0,0,0,2.449,2,7.254,7.254,0,0,0,2.819,1v.742h-24.041v-.742q1.039-.147,2.226-.333a12.155,12.155,0,0,0,2.227-.557,4.522,4.522,0,0,0,1.706-1.039,2.31,2.31,0,0,0,.668-1.707,6.3,6.3,0,0,0-.965-2.783q-.964-1.743-2.226-3.673-1.708-2.672-3.9-5.825t-5.009-7.086q-1.188,1.411-2.6,3.116t-2.819,3.451q-1.411,1.744-2.708,3.376t-2.189,2.894a32.577,32.577,0,0,0-1.854,2.968,5.867,5.867,0,0,0-.816,2.82,2.706,2.706,0,0,0,.668,1.818,5.342,5.342,0,0,0,1.707,1.3,10.711,10.711,0,0,0,2.226.816,21.722,21.722,0,0,0,2.226.445v.742H8919.6v-.742a18.531,18.531,0,0,0,6.158-3.228,45.326,45.326,0,0,0,6.53-6.2q1.112-1.261,2.745-3.228t3.413-4.081q1.783-2.115,3.414-4.118t2.745-3.339q-.445-.593-2.04-2.856t-3.6-5.083q-2-2.819-3.97-5.6t-3.153-4.415q-1.559-2.152-2.782-3.784a26.076,26.076,0,0,0-2.375-2.782,12.747,12.747,0,0,0-2.449-1.93,13.428,13.428,0,0,0-3-1.3v-.742h24.189v.742q-.965.075-2.227.3a14.111,14.111,0,0,0-2.3.593,5.268,5.268,0,0,0-1.78,1.039,2.194,2.194,0,0,0-.743,1.707,5.789,5.789,0,0,0,1.039,2.746q1.039,1.708,2.374,3.636l3.785,5.454q1.928,2.782,4.675,6.715,2.449-2.818,5.009-6.159t4.488-5.787a31.259,31.259,0,0,0,1.93-2.968,6.278,6.278,0,0,0,1.039-2.968,2.5,2.5,0,0,0-.705-1.781,6.393,6.393,0,0,0-1.707-1.262,10.075,10.075,0,0,0-2.188-.816q-1.188-.3-2.152-.445v-.742h19.367v.742A15.309,15.309,0,0,0,8968.651,4606.571Z" transform="translate(-8919.604 -4602.453)"/> <path d="M9422.068,4621.77a14.179,14.179,0,0,1-2.338,3.932,14.748,14.748,0,0,1-3.376,2.931,20.786,20.786,0,0,1-3.934,1.967,24.367,24.367,0,0,1-4.451,1.113q-2.376.373-4.787.557t-4.711.186h-4.008v6.975q0,1.263.037,2.338t.038,2.337q.072,2.376.148,4.081a5.411,5.411,0,0,0,.815,2.82,6.25,6.25,0,0,0,2.3,1.929,10.813,10.813,0,0,0,4.75,1.113v.742h-23.745v-.742a20.734,20.734,0,0,0,3.561-.89,5.8,5.8,0,0,0,2.672-1.781,3.388,3.388,0,0,0,.594-1.336,14.222,14.222,0,0,0,.334-2q.111-1.113.186-2.375t.074-2.449c0-.692.011-1.632.037-2.82s.048-2.485.074-3.9.037-2.856.037-4.341v-18.773q0-1.334-.037-2.708c-.026-.915-.074-1.781-.148-2.6a13.947,13.947,0,0,0-.371-2.226,3.157,3.157,0,0,0-.705-1.447,5.554,5.554,0,0,0-2.856-1.6q-1.745-.407-3.748-.705v-.742h1.781q1.409,0,3.3-.037t4.117-.037q2.227,0,4.415-.037t4.119-.037h3.339a69.43,69.43,0,0,1,8.682.482,19.691,19.691,0,0,1,7.123,2.337,15.1,15.1,0,0,1,5.417,5.046,13.712,13.712,0,0,1,2.152,7.717A13.3,13.3,0,0,1,9422.068,4621.77Zm-9.312-12.986a13.487,13.487,0,0,0-9.535-6.159,28.427,28.427,0,0,0-4.155-.3,20,20,0,0,0-2.412.111q-.854.112-1.372.186a5.343,5.343,0,0,1-.186.779,4.946,4.946,0,0,0-.187.853q-.073.521-.147,1.447t-.149,2.634q-.075,2.6-.111,6.307t-.037,7.272v9.5q3.042,0,5.715-.186a18.593,18.593,0,0,0,4.971-1,13.885,13.885,0,0,0,7.271-5.379,14.741,14.741,0,0,0,2.523-8.422A13.63,13.63,0,0,0,9412.756,4608.784Z" transform="translate(-9329.39 -4601.215)"/> <g transform="translate(98.35)"> <path d="M9839.271,4616.067a10.2,10.2,0,0,1,3.648-3.89,26.827,26.827,0,0,0,3.232-2.56,3.789,3.789,0,0,0,1.127-2.635,2.928,2.928,0,0,0-.646-1.939,2.637,2.637,0,0,0-4.094.456,6.113,6.113,0,0,0-.4,2.256h-3.512a8.885,8.885,0,0,1,.85-3.789q1.447-2.75,5.139-2.75a6.52,6.52,0,0,1,4.643,1.616,5.584,5.584,0,0,1,1.727,4.277,5.783,5.783,0,0,1-1.221,3.624,12.091,12.091,0,0,1-2.627,2.345l-1.447,1.026q-1.359.964-1.859,1.395a4.076,4.076,0,0,0-.844,1h8.023v3.181h-12.584A8.616,8.616,0,0,1,9839.271,4616.067Z" transform="translate(-9838.422 -4601.215)"/> </g> </svg></a> <a href="https://www.dynamicyield.com/"
 title="Dynamic Yield"><svg xmlns="http://www.w3.org/2000/svg" width="112" height="14.15" viewBox="0 0 112 14.15"> <g> <path d="M8919.6,5180.139v-10.982h1.729v4.505a2.662,2.662,0,0,1,2.321-1.107c2.214,0,3.412,1.684,3.412,3.853,0,2.23-1.32,3.914-3.473,3.914a2.538,2.538,0,0,1-2.276-1.168v.986Zm3.7-6.021a2.035,2.035,0,0,0-1.987,2.305,2.071,2.071,0,0,0,1.987,2.336c1.153,0,1.986-.88,1.986-2.336S8924.473,5174.118,8923.3,5174.118Z" transform="translate(-8919.604 -5168.976)"/> <path d="M8990.422,5213.118l1.774-3.868-3.154-6.507h1.987l2.124,4.672,1.986-4.672h1.866l-4.7,10.375Z" transform="translate(-8981.609 -5198.966)"/> <path d="M9105.4,5178.79c0,.5.031,1.046.061,1.35h-1.926a5.038,5.038,0,0,1-.076-.864,2.34,2.34,0,0,1-2.094,1.046,3.926,3.926,0,0,1-.061-7.827,2.238,2.238,0,0,1,2.109.925v-4.263h1.986Zm-3.793-.272a1.9,1.9,0,0,0,1.836-2.14,1.849,1.849,0,0,0-1.836-2.078,2.127,2.127,0,0,0,0,4.217Z" transform="translate(-9078.662 -5168.976)"/> <path d="M9178.639,5212.441l1.76-3.884-3.17-6.522h2.26l1.987,4.369,1.835-4.369h2.154l-4.687,10.406Z" transform="translate(-9149.652 -5198.333)"/> <path d="M9264.135,5207.852h-2.019v-7.462h1.958v.925a2.476,2.476,0,0,1,2.153-1.123c1.851,0,2.7,1.32,2.7,2.958v4.7h-2.019V5203.5a1.312,1.312,0,0,0-1.38-1.486,1.4,1.4,0,0,0-1.395,1.547Z" transform="translate(-9225.454 -5196.688)"/> <path d="M9339.31,5203.306l1.835-.272c.425-.061.562-.274.562-.531,0-.531-.409-.971-1.259-.971a1.325,1.325,0,0,0-1.427,1.213l-1.79-.379a2.969,2.969,0,0,1,3.2-2.458c2.366,0,3.247,1.335,3.247,2.836v3.671a8.454,8.454,0,0,0,.09,1.183h-1.851a5.105,5.105,0,0,1-.076-.9,2.494,2.494,0,0,1-2.2,1.107,2.357,2.357,0,0,1-2.563-2.246A2.3,2.3,0,0,1,9339.31,5203.306Zm2.4,1.274v-.334l-1.685.258a.942.942,0,0,0-.925.94.876.876,0,0,0,.971.864A1.516,1.516,0,0,0,9341.706,5204.581Z" transform="translate(-9292.393 -5196.435)"/> <path d="M9414.173,5207.726v-7.463h1.927v.91a2.565,2.565,0,0,1,2.185-1.123,2.308,2.308,0,0,1,2.214,1.244,2.76,2.76,0,0,1,5.066,1.592v4.839h-1.956V5203.3a1.245,1.245,0,0,0-1.32-1.411,1.372,1.372,0,0,0-1.381,1.472v4.369h-2V5203.3a1.252,1.252,0,0,0-1.319-1.411,1.366,1.366,0,0,0-1.4,1.472v4.369Z" transform="translate(-9361.234 -5196.561)"/> <path d="M9535.157,5167.457a1.244,1.244,0,1,1-1.243,1.259A1.243,1.243,0,0,1,9535.157,5167.457Zm-1,11.165v-7.463h2.018v7.463Z" transform="translate(-9468.158 -5167.457)"/> <path d="M9568.379,5203.868a1.921,1.921,0,0,0,1.91,2.108,1.707,1.707,0,0,0,1.715-1.259l1.775.592a3.466,3.466,0,0,1-3.49,2.518,3.861,3.861,0,0,1-3.928-3.959,3.821,3.821,0,0,1,3.867-3.959,3.42,3.42,0,0,1,3.506,2.519l-1.807.607a1.626,1.626,0,0,0-1.652-1.26A1.9,1.9,0,0,0,9568.379,5203.868Z" transform="translate(-9497.133 -5196.435)"/> <path d="M9669.8,5212.441l1.761-3.884-3.171-6.522h2.26l1.987,4.369,1.836-4.369h2.153l-4.687,10.406Z" transform="translate(-9588.244 -5198.333)"/> <path d="M9752.258,5167.457a1.244,1.244,0,1,1-1.244,1.259A1.244,1.244,0,0,1,9752.258,5167.457Zm-1,11.165v-7.463h2.018v7.463Z" transform="translate(-9662.02 -5167.457)"/> <path d="M9790.711,5205.46a3.36,3.36,0,0,1-3.4,2.366,3.966,3.966,0,0,1-.182-7.918c2.3,0,3.687,1.472,3.687,3.868,0,.289-.031.592-.031.622h-5.34a1.818,1.818,0,0,0,1.881,1.7,1.647,1.647,0,0,0,1.7-1.137Zm-1.881-2.442a1.5,1.5,0,0,0-1.668-1.472,1.615,1.615,0,0,0-1.669,1.472Z" transform="translate(-9690.994 -5196.435)"/> <path d="M9863.529,5180.139v-10.982h2.016v10.982Z" transform="translate(-9762.492 -5168.976)"/> <path d="M9901.386,5178.79c0,.5.03,1.046.061,1.35h-1.927a5.163,5.163,0,0,1-.075-.864,2.341,2.341,0,0,1-2.094,1.046,3.926,3.926,0,0,1-.061-7.827,2.234,2.234,0,0,1,2.108.925v-4.263h1.987Zm-3.793-.272a1.9,1.9,0,0,0,1.836-2.14,1.85,1.85,0,0,0-1.836-2.078,2.127,2.127,0,0,0,0,4.217Z" transform="translate(-9789.442 -5168.976)"/> </g> </svg></a></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="top-link menu-item menu-item-type-post_type menu-item-object-page menu-item-home" data-content="discover-dynamic-yield" title=""> <a href="https://www.dynamicyield.com/">Discover Dynamic Yield</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="xp2-newsletter" title=""> <a href="https://www.dynamicyield.com/newsletter/"><span class="button-arrow">XP<sup>2</sup> Newsletter</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li class="top-link menu-item menu-item-type-post_type menu-item-object-page menu-item-home" data-content="discover-dynamic-yield" title=""> <a href="https://www.dynamicyield.com/">Discover Dynamic Yield</a></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="xp2-newsletter" title=""> <a href="https://www.dynamicyield.com/newsletter/"><span class="button-arrow">XP<sup>2</sup> Newsletter</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a href="#" data-toggle="modal" data-target="#lc-subscription"
 class="btn-desktop-only pulse-button v5 pulsed topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="btn-mobile-only pulse-button v5 pulsed topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="lc-subscription" class="modal lc-subscription-popup" tabindex="-1" role="dialog" data-backdrop="false" aria-labelledby="lcSubscriptionModal"><div class="lc-container"><div class="lc-subscription-block"> <span class="lc-close-subscription-popup" data-dismiss="modal" aria-label="close"><i class="fa fa-close"></i></span><div class="lc-subscription-form-block lc-subscription-inner"><div class="lc-subscription-title-wrap"><h4 class="lc-subscription-title">Sign up for the XP&sup2; newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><div class="lc-privacy">You may unsubscribe at any time. Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="lc-container"><div id="content-area"><header class="article-sticky-header"><div class="lc-header-container lc-flex"><div class="lc-header-logo"> <a href="https://www.dynamicyield.com/learn" title="XP Squared" class="xp-logo-container"> <svg xmlns="http://www.w3.org/2000/svg" width="112.004" height="53.42" viewBox="0 0 112.004 53.42"> <path d="M8968.651,4606.571a49.057,49.057,0,0,0-6.159,6.344q-1.263,1.485-2.782,3.339t-3.079,3.71q-1.559,1.856-2.969,3.6t-2.522,3.079q.3.445,1.261,1.781t2.227,3.19q1.26,1.856,2.745,3.97t2.856,4.044q1.373,1.931,2.486,3.488t1.633,2.375q1.484,2.153,2.708,3.858a25.747,25.747,0,0,0,2.411,2.931,12.808,12.808,0,0,0,2.449,2,7.254,7.254,0,0,0,2.819,1v.742h-24.041v-.742q1.039-.147,2.226-.333a12.155,12.155,0,0,0,2.227-.557,4.522,4.522,0,0,0,1.706-1.039,2.31,2.31,0,0,0,.668-1.707,6.3,6.3,0,0,0-.965-2.783q-.964-1.743-2.226-3.673-1.708-2.672-3.9-5.825t-5.009-7.086q-1.188,1.411-2.6,3.116t-2.819,3.451q-1.411,1.744-2.708,3.376t-2.189,2.894a32.577,32.577,0,0,0-1.854,2.968,5.867,5.867,0,0,0-.816,2.82,2.706,2.706,0,0,0,.668,1.818,5.342,5.342,0,0,0,1.707,1.3,10.711,10.711,0,0,0,2.226.816,21.722,21.722,0,0,0,2.226.445v.742H8919.6v-.742a18.531,18.531,0,0,0,6.158-3.228,45.326,45.326,0,0,0,6.53-6.2q1.112-1.261,2.745-3.228t3.413-4.081q1.783-2.115,3.414-4.118t2.745-3.339q-.445-.593-2.04-2.856t-3.6-5.083q-2-2.819-3.97-5.6t-3.153-4.415q-1.559-2.152-2.782-3.784a26.076,26.076,0,0,0-2.375-2.782,12.747,12.747,0,0,0-2.449-1.93,13.428,13.428,0,0,0-3-1.3v-.742h24.189v.742q-.965.075-2.227.3a14.111,14.111,0,0,0-2.3.593,5.268,5.268,0,0,0-1.78,1.039,2.194,2.194,0,0,0-.743,1.707,5.789,5.789,0,0,0,1.039,2.746q1.039,1.708,2.374,3.636l3.785,5.454q1.928,2.782,4.675,6.715,2.449-2.818,5.009-6.159t4.488-5.787a31.259,31.259,0,0,0,1.93-2.968,6.278,6.278,0,0,0,1.039-2.968,2.5,2.5,0,0,0-.705-1.781,6.393,6.393,0,0,0-1.707-1.262,10.075,10.075,0,0,0-2.188-.816q-1.188-.3-2.152-.445v-.742h19.367v.742A15.309,15.309,0,0,0,8968.651,4606.571Z" transform="translate(-8919.604 -4602.453)"/> <path d="M9422.068,4621.77a14.179,14.179,0,0,1-2.338,3.932,14.748,14.748,0,0,1-3.376,2.931,20.786,20.786,0,0,1-3.934,1.967,24.367,24.367,0,0,1-4.451,1.113q-2.376.373-4.787.557t-4.711.186h-4.008v6.975q0,1.263.037,2.338t.038,2.337q.072,2.376.148,4.081a5.411,5.411,0,0,0,.815,2.82,6.25,6.25,0,0,0,2.3,1.929,10.813,10.813,0,0,0,4.75,1.113v.742h-23.745v-.742a20.734,20.734,0,0,0,3.561-.89,5.8,5.8,0,0,0,2.672-1.781,3.388,3.388,0,0,0,.594-1.336,14.222,14.222,0,0,0,.334-2q.111-1.113.186-2.375t.074-2.449c0-.692.011-1.632.037-2.82s.048-2.485.074-3.9.037-2.856.037-4.341v-18.773q0-1.334-.037-2.708c-.026-.915-.074-1.781-.148-2.6a13.947,13.947,0,0,0-.371-2.226,3.157,3.157,0,0,0-.705-1.447,5.554,5.554,0,0,0-2.856-1.6q-1.745-.407-3.748-.705v-.742h1.781q1.409,0,3.3-.037t4.117-.037q2.227,0,4.415-.037t4.119-.037h3.339a69.43,69.43,0,0,1,8.682.482,19.691,19.691,0,0,1,7.123,2.337,15.1,15.1,0,0,1,5.417,5.046,13.712,13.712,0,0,1,2.152,7.717A13.3,13.3,0,0,1,9422.068,4621.77Zm-9.312-12.986a13.487,13.487,0,0,0-9.535-6.159,28.427,28.427,0,0,0-4.155-.3,20,20,0,0,0-2.412.111q-.854.112-1.372.186a5.343,5.343,0,0,1-.186.779,4.946,4.946,0,0,0-.187.853q-.073.521-.147,1.447t-.149,2.634q-.075,2.6-.111,6.307t-.037,7.272v9.5q3.042,0,5.715-.186a18.593,18.593,0,0,0,4.971-1,13.885,13.885,0,0,0,7.271-5.379,14.741,14.741,0,0,0,2.523-8.422A13.63,13.63,0,0,0,9412.756,4608.784Z" transform="translate(-9329.39 -4601.215)"/> <g transform="translate(98.35)"> <path d="M9839.271,4616.067a10.2,10.2,0,0,1,3.648-3.89,26.827,26.827,0,0,0,3.232-2.56,3.789,3.789,0,0,0,1.127-2.635,2.928,2.928,0,0,0-.646-1.939,2.637,2.637,0,0,0-4.094.456,6.113,6.113,0,0,0-.4,2.256h-3.512a8.885,8.885,0,0,1,.85-3.789q1.447-2.75,5.139-2.75a6.52,6.52,0,0,1,4.643,1.616,5.584,5.584,0,0,1,1.727,4.277,5.783,5.783,0,0,1-1.221,3.624,12.091,12.091,0,0,1-2.627,2.345l-1.447,1.026q-1.359.964-1.859,1.395a4.076,4.076,0,0,0-.844,1h8.023v3.181h-12.584A8.616,8.616,0,0,1,9839.271,4616.067Z" transform="translate(-9838.422 -4601.215)"/> </g> </svg> </a></div><div class="lc-header-title"> Unlocking Gen AI&#8217;s Potential: 3 Essential Strategies for Personalization Success</div><div class="lc-header-right lc-flex"><ul class="lc-header-social lc-flex"><li class="et-social-icon"> <a href="#" title="Share on Facebook" class="icon" onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=' + encodeURIComponent(document.URL) + '&t=' + encodeURIComponent(document.URL)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 460.1990662 458.5138245"><path d="M460.1990662,230.0995331C460.1990662,103.0190277,357.1800232,0,230.0995331,0S0,103.0190277,0,230.0995331C0,338.011261,74.2903519,428.5578003,174.5126801,453.4230957V300.4146423H127.064209v-70.3151093h47.4484711v-30.2983704c0-78.3184433,35.4433594-114.619339,112.3326569-114.619339c14.5774536,0,39.730896,2.8583221,50.020874,5.7166443v63.7409363c-5.4308167-0.5716553-14.8633118-0.8574677-26.58255-0.8574677c-37.7300415,0-52.3075867,14.2916718-52.3075867,51.4501038v24.8674927h75.158783l-12.9122009,70.3151093h-62.246582v158.0991821C371.9082336,444.7527161,460.1990662,347.742981,460.1990662,230.0995331z"/></svg> </a></li><li class="et-social-icon"> <a href="#" title="Share on Linkedin" class="icon" onclick="window.open( 'https://www.linkedin.com/shareArticle?mini=true&url=' + encodeURIComponent(document.location.href)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z"/></svg> </a></li><li class="et-social-icon"> <a href="#" title="Tweet" class="icon" onclick="window.open('https://twitter.com/intent/tweet?text=' + encodeURIComponent(document.title) + ':%20'  + encodeURIComponent(document.URL)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg> </a></li></ul><div class="topnav-buttons"> <a href="#" data-toggle="modal" data-target="#lc-subscription" class="btn-desktop-only pulse-button v5 topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="pulse-button v5 topnav-btn btn-mobile-only"> <span class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-222265" class="et_pb_post post-222265 article type-article status-publish has-post-thumbnail hentry article-category-testing-optimization article-category-targeting-personalization article-industry-agnostic article-tags-artificial-intelligence article-tags-personalization-within-the-organization article-function-merchandising-ecommerce article-function-marketing article-type-dynamic-voices"><div class="article-content"><div class="article-head-content-inner"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/articles/" title="Articles">Articles</a> <a href="https://www.dynamicyield.com/articles/category/testing-optimization/ ">A/B Testing &amp; Optimization</a><a href="https://www.dynamicyield.com/articles/category/targeting-personalization/ ">Targeting &amp; Personalization</a></div><h1 class="article-title">Unlocking Gen AI&#8217;s Potential: 3 Essential Strategies for Personalization Success</h1><h2 class="article-excerpt">Harry Hanson-Smith, VP of Northern Europe, shares his tips on optimizing data, mastering AI prompt training, and exploring advanced tools to boost efficiency and business impact.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/HarryHanson-Smith-132.jpeg"  alt="Harry Hanson-Smith" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/harryhanson-smith/" title="Posts by Harry Hanson-Smith" rel="author">Harry Hanson-Smith</a></div><div class="article-author-title-text"> Regional Vice President of Sales</div></div></div></div></div><div class="entry-content article-entry-content"><div class="article-entry-content-inner"><p><em>Welcome to our new column <a href="https://www.dynamicyield.com/articles/?type=dynamic-voices&#038;order=date&#038;gate=or" rel="noopener" target="_blank">Dynamic Voices</a>, a regular series on XP² featuring timely perspectives on personalization, from thought leaders within our network. In this edition, <a href="https://www.linkedin.com/in/hhansonsmith/" rel="noopener" target="_blank">Harry Hanson-Smith</a>, Vice President of Northern Europe, shares practical tips that personalization practitioners can implement to better reach their goals with the help of AI. </em></p><p>From the looks of my LinkedIn feed, I’ve begun to sense that the market is feeling a bit overwhelmed by the noise around generative AI. And after speaking with <a href="https://www.dynamicyield.com/article/personalization-guide/" rel="noopener" target="_blank">personalization</a> teams and business leaders, it’s clear that AI is being adapted faster in cultural conversation than it is being implemented in businesses and personal processes. I’m here to cut through the noise and tell you not only that teams <em>can </em>integrate AI into their workflows today and optimize both their results and efficiency—for their individual careers and overall business impact—but that they <em>should</em> ASAP.</p><p>Though AI has widened the possibilities of what a single person can do in terms of creation and analysis, it still relies on that one person’s expertise. For example, though a marketer can use GenAI to create hundreds of different copy options to A/B test for in a new campaign, that marketer still needs to write a prompt that communicates information regarding a brand and its audience and edit its outputs to ensure they feel natural and rooted in genuine human empathy. And though a marketer can use advanced machine learning tools to anticipate and fulfill customer needs, it can only do so with pinpoint accuracy if the data feed is error-free.</p><p>In sum: People need to implement generative AI into their workflows for any real gains to be made. While all this prep work and QA’ing can feel too expensive and difficult for <a href="https://www.dynamicyield.com/lesson/roles-of-a-personalization-and-optimization-team/">personalization teams</a>, it’s imperative to do the work now. But luckily, there’s much that can be done to make the journey feel less daunting. Here, three key strategies that I’ve seen work for personalization practitioners, teams, and leaders.</p><h2><strong>Invest in Your Data Now: </strong></h2><p>There are already many AI-powered recommendation tools baked into your operating system (we’ll get to them later), but to ensure maximum impact, you’ll need to collect and utilize your data effectively. AI capabilities hinge entirely on the quality and quantity of data it’s exposed to, so your team needs to make sure all data is relevant and consistent.</p><p>It’s not an easy task, but it’s worth it. Let’s look at <a href="https://www.dynamicyield.com/article/home24-product-feed/ rel="noopener" target="_blank"">home24 as an example</a> : As the company grew their personalization program, they noticed their product feed was less-than-perfect, due to a previous strategy that focused on time to market over data integrity. To maintain their competitive advantage, home24 had to completely reorganize the structure of their product feed, purging any duplicated, irrelevant, or inconsistent attributes, and adding those that are timely. While the project was an incredibly technical, time-consuming, and complicated project, it was also the only way to improve AI-powered recommendation quality and ensure the data feed’s integrity as the program scaled.</p><p>While teams may want to delay this work, the time to <a href="https://www.dynamicyield.com/article/fashion-product-feed-cleaning-recommendations/">tidy up the product feed</a> is now as it will guarantee a competitive advantage.</p><h2><strong>Explore AI Prompt Training: </strong></h2><p>Marketers can supplement their workflows with text-based AI tools like Gemini or ChatGPT, or image-based tools like Canva to create different copy and visual variations for <a href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/" rel="noopener" target="_blank">A/B testing</a>. I’ve heard from my network that the most common challenge teams face around AI adoption was knowing how to nail the perfect prompt—and this is easily solved with proper training. You need to be explicit to create any usable asset that aligns with your brand and goals. The context you provide for a text-based AI tool is just as important as the type of tool you’re using. As we know, AI is still a fallible technology, but continuing to experiment with writing AI prompts will give you a better sense of the level of specificity the tool requires to suit your needs.</p><p><em>You can unlock new ways to fuel creativity and produce captivating campaigns in seconds within Dynamic Yield’s Experience OS. Learn how to break free from repetitive messaging and visuals with </em><a href="https://www.dynamicyield.com/ai/" rel="noopener" target="_blank"><em>generative AI-powered offerings</em></a><em>. </em></p><p>Marketers need practical tips for using AI, and I found <a href="https://huit.harvard.edu/news/ai-prompts">this resource</a> from Harvard University to be an excellent jumping-off point. You can provide any number of directions to the tool, like what you do or do not want to be included and how you want it to be presented. Feedback is essential, too. If you aren’t satisfied with an output, let the tool know so it can correct the mistake. And if you’re stuck on creating a prompt altogether, ask AI to help generate one for you. When given the appropriate context and direction, AI can yield incredible results.</p><p><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-222279" src="https://www.dynamicyield.com/wp-content/uploads/2024/06/The-War-of-the-Worlds-Master-2024.jpg" alt="" width="960" height="540" /></p><div style="font-size: 12px; margin-top: 0px; line-height: 1.3em; margin-bottom: 0px; max-width: 1330px; text-align: center;"><em>These two prompts were written by an online retailer’s personalization team. The first prompt is generic (could describe any number of t-shirts) and leads to a long, vague output. The second exemplifies how more parameters makes the output more concise, effectively communicating critical details about the product. </em></div></p><h2><strong>Experiment with Different AI Tools: </strong></h2><p>Beyond GenAI, there are advanced AI-powered tools that can plug directly into your personalization provider and improve the user experience and <a href="https://www.dynamicyield.com/lesson/product-recommendations-guide/" rel="noopener" target="_blank">product recommendations</a>. For example, in a world where customers seek highly personalized digital experiences, sophisticated <a href="https://www.dynamicyield.com/shopping-muse/" rel="noopener" target="_blank">generative AI-powered chatbots</a> can create a conversational commerce experience that mimics the in-store consultative experience, using machine learning capabilities that identify and surface visually similar products. You can also improve recommendations with <a href="https://www.dynamicyield.com/adaptml/" rel="noopener" target="_blank">deep learning</a> that processes data inputs across users to identify trends and patterns across your customer’s behavior.</p><h2><strong>The Future Is Now</strong></h2><p>As AI continues to revolutionize how marketers can interact with consumers, there’s pressure to leverage it as much as possible to stay efficient and ahead of the game. Experimenting with what’s available will take time and patience, but once you cut through the fluff, the benefits you will see will far outweigh any growing pains, plus help you discover more innovative and elevated personalization strategies. I hope these practical examples give you a place to start in your everyday role.</p><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Tags:</strong> <a href="https://www.dynamicyield.com/tags/artificial-intelligence/">Artificial Intelligence</a><a href="https://www.dynamicyield.com/tags/personalization-within-the-organization/">Personalization within the Organization</a></div></div><div class="article-content-sidebar"><div class="article-content-sidebar-inner"><h4>Read next</h4><ul class="article-sidebar-nav"><li> <a href="https://www.dynamicyield.com/article/where-human-ingenuity-fits-in-the-ai-era/">Where human ingenuity fits in the AI-driven marketing era</a><div class="article-sidebar-nav-author">Yaniv Navot</div></li><li> <a href="https://www.dynamicyield.com/article/e-commerce-personalization-maturity-infographic-2025/">Infographic: The state of personalization maturity in e-commerce &#8211; 2025</a><div class="article-sidebar-nav-author">JR Moore</div></li><li> <a href="https://www.dynamicyield.com/article/how-to-drive-more-subscribers-to-your-mailing-list/">How to Drive More Subscribers to Your Mailing List</a><div class="article-sidebar-nav-author">Ravit Morales</div></li></ul></div></div></div></div></article></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP&sup2; newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></section><div class="container"><div class="articles-related-wrapper"><h3>More articles related to this topic</h3><div class="lc-flex articles-related-block"><div class="article-related-big"><a href="https://www.dynamicyield.com/article/e-commerce-personalization-maturity-infographic-2025/"><img src="https://www.dynamicyield.com/wp-content/uploads/2025/05/ft-img.png" width="626" height="252" alt="" class="crp_thumb"><strong>Infographic: The state of personalization maturity in e-commerce - 2025</strong></a></div><div class="article-related-simple"><a href="https://www.dynamicyield.com/article/where-human-ingenuity-fits-in-the-ai-era/"><strong>Where human ingenuity fits in the AI-driven marketing era</strong></a><a href="https://www.dynamicyield.com/article/personalization-maturity-2026-top-takeaways/"><strong>Disruption redefines personalization: Why brands that accelerate maturity will win in 2026 and beyond</strong></a></div></div></div><div class="articles-popular-wrapper"><h3>Most Popular in <span>A/B Testing &amp; Optimization</span></h3><div class="lc-flex articles-popular-block"><a href="https://www.dynamicyield.com/article/website-navigation-examples/"><span class="article-popular-img-wrap"><img src="https://www.dynamicyield.com/wp-content/uploads/2020/10/website-navigation-blog.png" width="255" height="103" alt="" class="crp_thumb"></span><strong>High-impact eCommerce navigation optimization ideas to improve product discovery</strong></a><a href="https://www.dynamicyield.com/article/online-visual-merchandising-tactics/"><span class="article-popular-img-wrap"><img src="https://www.dynamicyield.com/wp-content/uploads/2019/04/DY-eCommerce-Blog-795x320.jpg" width="255" height="103" alt="" class="crp_thumb"></span><strong>eCommerce Visual Merchandising: 7 In-Store Tactics to Use Online</strong></a><a href="https://www.dynamicyield.com/article/50-ecommerce-segmentation-recipes/"><span class="article-popular-img-wrap"><img src="https://www.dynamicyield.com/wp-content/uploads/2018/02/recipes_blog.jpg" width="255" height="103" alt="" class="crp_thumb"></span><strong>50 eCommerce segmentation recipes you can start using today</strong></a><a href="https://www.dynamicyield.com/article/experience-optimization/"><span class="article-popular-img-wrap"><img src="https://www.dynamicyield.com/wp-content/uploads/2015/08/cover_blogpost_customer_experience.jpg" width="255" height="103" alt="" class="crp_thumb"></span><strong>Digital customer experience optimization: A holistic approach</strong></a></div></div></div></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer transactions into enduring relationships and unlock a new horizon of growth</p><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a href="https://www.dynamicyield.com/product-demo/" class="btn-transparent">Watch a product demo<svg xmlns="http://www.w3.org/2000/svg" width="15.625" height="15.625" viewBox="0 0 15.625 15.625"> <path id="Icon_ionic-ios-play-circle" data-name="Icon ionic-ios-play-circle" d="M10.688,3.375A7.313,7.313,0,1,0,18,10.688,7.311,7.311,0,0,0,10.688,3.375Zm2.946,7.45L8.81,13.743a.156.156,0,0,1-.236-.137V7.77a.156.156,0,0,1,.236-.137l4.823,2.918A.161.161,0,0,1,13.634,10.825Z" transform="translate(-2.875 -2.875)" fill="none" stroke="rgba(0,0,0,0.8)" stroke-width="1"/> </svg> </a></div><ul class="footer-certificates"><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/gdpr-icon.png" alt="gdpr icon" width="139" height="70"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2023/04/SOCII-Badge.png" alt="socii icon" width="70" height="70"> </a></li><li> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/ccpa-icon.svg" alt="ccpa icon" width="117" height="40"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/iso-27001.png" alt="iso icon" width="106" height="68"> </a></li></ul></div></div><div class="footer-container"><div id="footer-widgets"><div class="footer-widget"><div id="nav_menu-2" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Key Capabilities</h4><div class="menu-core-capabilities-container"><ul id="menu-core-capabilities" class="menu"><li id="menu-item-230872" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230872"><a href="https://www.dynamicyield.com/segmentation/">Segmentation</a></li><li id="menu-item-5913" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5913"><a href="https://www.dynamicyield.com/targeting/">Targeting</a></li><li id="menu-item-198647" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198647"><a href="https://www.dynamicyield.com/recommendations/">Recommendations</a></li><li id="menu-item-198648" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198648"><a href="https://www.dynamicyield.com/journey-orchestration/">Journey Orchestration</a></li><li id="menu-item-230873" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230873"><a href="https://www.dynamicyield.com/optimization/">Optimization</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-13" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Industries</h4><div class="menu-industries-container"><ul id="menu-industries" class="menu"><li id="menu-item-51518" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51518"><a href="/ecommerce/">eCommerce</a></li><li id="menu-item-51520" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51520"><a href="/financial-services/">Financial Services</a></li><li id="menu-item-224041" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224041"><a href="/restaurants/">Restaurants</a></li><li id="menu-item-224042" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224042"><a href="/grocery/">Grocery</a></li><li id="menu-item-51519" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51519"><a href="/b2b-ecommerce/">B2B eCommerce</a></li><li id="menu-item-13777" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13777"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li id="menu-item-19895" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19895"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li id="menu-item-13775" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13775"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-11" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Why Dynamic Yield</h4><div class="menu-why-dynamic-yield-container"><ul id="menu-why-dynamic-yield" class="menu"><li id="menu-item-51524" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51524"><a href="/customer-success/">Industry-Leading Services</a></li><li id="menu-item-31658" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-31658"><a href="https://www.dynamicyield.com/clients/">Global Scale</a></li><li id="menu-item-13718" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13718"><a href="https://www.dynamicyield.com/case-studies/">Real Impact</a></li><li id="menu-item-224043" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224043"><a href="/ai/">Personalization AI</a></li><li id="menu-item-224044" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224044"><a href="/partners/">Rich Partner Network</a></li><li id="menu-item-224045" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224045"><a href="/enterprise-grade-personalization/">Enterprise-Grade Security</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-5" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Company</h4><div class="menu-company-container"><ul id="menu-company" class="menu"><li id="menu-item-242875" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242875"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About Us</a></li><li id="menu-item-19360" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19360"><a href="https://events.dynamicyield.com/">Events</a></li><li id="menu-item-242874" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242874"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li id="menu-item-130411" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-130411"><a href="https://www.dynamicyield.com/blog/">Blog</a></li><li id="menu-item-226" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-226"><a href="https://www.dynamicyield.com/contact/">Contact</a></li><li id="menu-item-198646" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198646"><a href="https://www.dynamicyield.com/partner-program/">Become a Partner</a></li><li id="menu-item-11264" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-11264"><a href="/request-demo/">Request Demo</a></li></ul></div></div><div id="text-6" class="fwidget et_pb_widget widget_text"><div class="textwidget"><ul style="min-width: 150px; margin-top: -15px;"><li><a style="color: #fff; font-weight: 500;" href="/careers/">We&#8217;re hiring!</a></li></ul></div></div></div><div class="lc-footer-nav-block"><div class="lc-footer-nav-header"> <a href="https://www.dynamicyield.com/learn/" class="lc-footer-logo"></a> <span>Take your knowledge to exponential levels</span></div><div class="lc-footer-menu"><ul id="menu-lc-menu-footer" class="menu"><li id="menu-item-212992" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212992"><a href="https://www.dynamicyield.com/articles/">Articles</a></li><li id="menu-item-212993" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212993"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths</a></li><li id="menu-item-212994" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212994"><a href="https://www.dynamicyield.com/rooted-personalization/">Rooted Personalization</a></li><li id="menu-item-212995" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212995"><a href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a></li><li id="menu-item-212996" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212996"><a href="https://www.dynamicyield.com/guides/">Guides</a></li><li id="menu-item-212997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212997"><a href="https://www.dynamicyield.com/talks/">Talks</a></li><li id="menu-item-212999" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212999"><a href="https://www.dynamicyield.com/glossary-terms/">Encyclopedia</a></li><li id="menu-item-212998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-212998"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks</a></li></ul></div></div></div></div><div id="et-footer-nav"><div class="footer-container"><ul id="menu-footer-menu" class="bottom-nav"><li id="menu-item-19183" class="footer_menu_title menu-item menu-item-type-custom menu-item-object-custom menu-item-19183"><a>Recommended Guides:</a></li><li id="menu-item-211968" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-211968"><a href="https://www.dynamicyield.com/article/personalization-guide/">Personalization</a></li><li id="menu-item-138198" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-138198"><a href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/">A/B Testing</a></li><li id="menu-item-147897" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-147897"><a href="https://www.dynamicyield.com/lesson/cro-plan/">Conversion Rate Optimization</a></li><li id="menu-item-19184" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19184"><a href="/lesson/shopping-cart-abandonment-strategy/">Shopping Cart Abandonment</a></li><li id="menu-item-19185" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19185"><a href="/lesson/product-recommendations-guide/">Product Recommendations</a></li><li id="menu-item-22805" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22805"><a href="/lesson/promise-and-pitfalls-omnichannel-retailing/">Omnichannel Retailing</a></li><li id="menu-item-22885" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22885"><a href="/lesson/the-economics-of-ecommerce-conversion-optimization/">eCommerce Conversion Rate Optimization</a></li><li id="menu-item-28240" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-28240"><a href="/article/50-most-important-dynamicyield-personalization-stats/">Personalization Statistics</a></li><li id="menu-item-33877" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-33877"><a href="https://www.dynamicyield.com/article/tj-maxx-spired-checkout-optimization/">Checkout Optimization</a></li><li id="menu-item-123711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-123711"><a href="/article/ecommerce-personalization-must-haves/">eCommerce Personalization</a></li><li id="menu-item-144090" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-144090"><a href="https://www.dynamicyield.com/lesson/strategizing-omnichannel-personalization/">Omnichannel Personalization</a></li><li id="menu-item-148146" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-148146"><a href="https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/">Shopping Cart Abandonment Rate</a></li></ul><div class="footer-mach-logo retina_parent"> <img src="/wp-content/uploads/2022/05/mach-cert-22-wh.png" alt="Mach logo" width="63" height="70"></div><div class="language-switcher footer-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div></div></div><div id="footer-bottom"><div class="footer-container"><div class="footer_info_wrapper"><div id="footer-info"> <button id="ot-sdk-btn" class="ot-sdk-show-settings">Manage Cookies</button> <a href="/privacy-notice/" target="_blank" class="animlink">Privacy Notice</a> <a href="/tos/" target="_blank" class="animlink">Terms of use</a> <span>&copy; 2026 Mastercard Dynamic Yield</span></div></div><div class="footer_social_icons"><style>.et-social-icons .et-social-icon img {
        max-width: 16px;
        transition: 0.2s all;
    }

    .et-social-icons .et-social-icon img:not(:hover) {
        opacity: 0.5;
    }</style><span itemscope itemtype="http://schema.org/Organization"><link itemprop="url" href="https://www.dynamicyield.com"><ul class="et-social-icons"><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.linkedin.com/company/dynamic-yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-5.png" alt="LinkedIn Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.instagram.com/dynamicyield/" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-4.png" alt="Instagram Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.youtube.com/c/Dynamicyield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-3.png" alt="Youtube Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.tiktok.com/@dynamic.yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-2.png" alt="TikTok Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.facebook.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-1.png" alt="Facebook Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://twitter.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame.png" alt="X Logo" /> </a></li></ul> </span></div></div></div></footer></div></div><div id="mobile_menu_overlay"></div> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_dynamic.js'></script> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_static.js'></script>  <script type="text/javascript">var sbiajaxurl = "https://www.dynamicyield.com/wp-admin/admin-ajax.php";</script> <script type="text/javascript">!function(e,n){var r={"selectors":{"block":"pre.EnlighterJSRAW","inline":"code.EnlighterJSRAW"},"options":{"indent":2,"ampersandCleanup":true,"linehover":true,"rawcodeDbclick":false,"textOverflow":"break","linenumbers":true,"theme":"beyond","language":"generic","retainCssClasses":false,"collapse":false,"toolbarOuter":"","toolbarTop":"{BTN_RAW}{BTN_COPY}{BTN_WINDOW}{BTN_WEBSITE}","toolbarBottom":""},"resources":["https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/cache\/enlighterjs.min.css?tvrakvcLArVio6C","https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/resources\/enlighterjs\/enlighterjs.min.js"]},o=document.getElementsByTagName("head")[0],t=n&&(n.error||n.log)||function(){};e.EnlighterJSINIT=function(){!function(e,n){var r=0,l=null;function c(o){l=o,++r==e.length&&(!0,n(l))}e.forEach(function(e){switch(e.match(/\.([a-z]+)(?:[#?].*)?$/)[1]){case"js":var n=document.createElement("script");n.onload=function(){c(null)},n.onerror=c,n.src=e,n.async=!0,o.appendChild(n);break;case"css":var r=document.createElement("link");r.onload=function(){c(null)},r.onerror=c,r.rel="stylesheet",r.type="text/css",r.href=e,r.media="all",o.appendChild(r);break;default:t("Error: invalid file extension",e)}})}(r.resources,function(e){e?t("Error: failed to dynamically load EnlighterJS resources!",e):"undefined"!=typeof EnlighterJS?EnlighterJS.init(r.selectors.block,r.selectors.inline,r.options):t("Error: EnlighterJS resources not loaded yet!")})},(document.querySelector(r.selectors.block)||document.querySelector(r.selectors.inline))&&e.EnlighterJSINIT()}(window,console);</script><script type="text/javascript" id="rfw-script-js-extra">var rfw = {"speed":""};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_a5ec58aa1f222bedaf60cdced3b8a004.js?ver=2026020901" id="rfw-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_c1b7fbe6b1a3b777fddfe187094deb97.js?ver=2026020901" id="rfw-script-fitvid-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_ea3fad8947382ebf8709507a11a805db.js" id="divi-fitvids-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/waypoints.min.js" id="waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_845779ea879c70773af95b2f6fc394d2.js" id="magnific-popup-js"></script> <script type="text/javascript" id="divi-custom-script-js-extra">var et_custom = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/www.dynamicyield.com\/wp-content\/themes\/Divi\/images","et_load_nonce":"b06e7d0c21","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","fill":"Fill","field":"field","invalid":"Invalid email","captcha":"Captcha"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_43b4a88b2828bc5c023dc913689e8da5.js?ver=20.4" id="divi-custom-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/bootstrap/js/bootstrap.min.js" id="bootstrap-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/slick/slick.min.js" id="slick-js"></script> <script type="text/javascript"  data-ot-ignore src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_12efd5a7d441d8b7f817fc6fc685dca9.js?ver=21.85" id="customscript-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_33fa37a5effe9361e40b8525e36e3eaf.js" id="typed-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_eb8981568f49ac148e96af3241eb95c7.js?ver=21.85" id="form_validation-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_be33bce741fd746dee1a6cf31c0b5bde.js" id="retina_js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_9a50928b26148d1c35a95957e5ef2b9d.js?ver=21.85" id="mkto-scripts-js"></script> <script type="module" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/select2/4.0.5/js/select2.min.js" id="select2-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_6ee6e48031ef5dddfe05a9f11136201f.js" id="post-checklist-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_5113be2479418a077e699b1647e0adef.js" id="post-event-cards-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_17babe2fc54117766e24bd50889c6577.js?ver=1772312487" id="article-script-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"4a0670c385","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);

        if(dy_search_params.has('utm_source')) {
            localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
        }

        if(dy_search_params.has('utm_medium')) {
            localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
        }

        if(dy_search_params.has('utm_content')) {
            localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
        }

        if(dy_search_params.has('utm_campaign')) {
            localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
        }

        if(dy_search_params.has('utm_term')) {
            localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
        }

        if(dy_search_params.has('mkt_tok')) {
            localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
        }

        // Also, fill in the data inside the Marketo form once its available
        if(typeof window.MktoForms2 === 'object') {

            MktoForms2.whenReady(function(_form) {

                var form = _form.getFormElem();
                console.log('MKTO FORM READY');

                // Append the mkt_tok param if it exists in the URL
                var ls_mkto_tok = localStorage.getItem('mkt_tok');

                if(ls_mkto_tok) {

                    _form.addHiddenFields({
                        mkt_tok: ls_mkto_tok
                    });

                    _form.vals({ mkt_tok: ls_mkto_tok });
                }

                // Fill in the UTM data from localStorage
                var dy_utms = {
                    'utm_source': 'txt_source__c',
                    'utm_medium': 'txt_medium__c',
                    'utm_content': 'txt_content__c',
                    'utm_campaign': 'txt_campaign_name__c',
                    'utm_term': 'txt_term__c',
                    'gclid': ['GCLID__c', 'GCLID_c__c']
                };

                for(var i = 0; i < Object.keys(dy_utms).length; i++) {

                    var ls_key   = Object.keys(dy_utms)[i],
                        ls_value = localStorage.getItem(ls_key),
                        form_key = dy_utms[ls_key],
                        form_field;

                    if(ls_value) {

                        if(ls_key === 'gclid') {
                            ls_value = JSON.parse(ls_value).value;
                        }

                        if(typeof(form_key) === 'string') {
                            form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');

                            if(form_field) {
                                form_field.value = ls_value;
                            }

                        } else {

                            for(var j = 0; j < form_key.length; j++) {
                                form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');

                                if(form_field) {
                                    form_field.value = ls_value;
                                }
                            }
                        }
                    }
                }

                // IP Address
                fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {

                    result.text().then(function(values) {

                        values.split("\n").map(function(item) {
                            var pair = item.split('=');

                            if(['ip'].includes(pair[0])) {
                                form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
                            }
                        });
                    });
                });

                // GA ID and Referrer
                var dy_utms_cookie = {};

                document.cookie.split(';').forEach(function(el) {
                    var splitCookie = el.split('=');
                    var key = splitCookie[0].trim();
                    var value = splitCookie[1];
                    dy_utms_cookie[key] = value;
                });

                if(dy_utms_cookie["_ga"]) {
                    form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
                }

                if(dy_utms_cookie["personalize_referrer_string"]) {
                    form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
                }

                // ZoomInfo
                if(localStorage.getItem('ZoomInfoData')) {
                    var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));

                    if(zoominfo_data) {
                        form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
                        form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
                        form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
                    }
                }

                // Also, dispatch a dataLayer event on success
                _form.onSuccess(function(values, follow_up_url) {
                    window.dataLayer = window.dataLayer || [];

                    if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {

                        window.dataLayer.push({
                            'event': 'demo_request_complete',
                            'eventCallback': function() {

                                if(follow_up_url) {
                                    window.location.href = follow_up_url;
                                }
                            }
                        });

                        return false;

                    } else if([3876].includes(_form.getId())) {

                        window.dataLayer.push({
                            'event': 'newsletter_signup_complete',
                            'eventCallback': function() {

                                if(follow_up_url) {
                                    window.location.href = follow_up_url;
                                }
                            }
                        });

                        return false;
                    }
                });
            });
        }</script> <script>if(typeof(jQuery) !== 'undefined') {
                $ = jQuery.noConflict();
            }
			function getUrlParameter(sParam) {
    var sPageURL = decodeURIComponent(window.location.search.substring(1)),
        sURLVariables = sPageURL.split('&'),
        sParameterName,
        i;

    for (i = 0; i < sURLVariables.length; i++) {
        sParameterName = sURLVariables[i].split('=');

        if (sParameterName[0] === sParam) {
            return sParameterName[1] === undefined ? true : sParameterName[1];
        }
    }
}
$(window).load(function(){
    var videoID = getUrlParameter('video');
    if(videoID !== undefined){
        if($('#wistia-' + videoID + '-1').length){
    	    var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
    	    videoName = videoName[0].id
        } 
       if($('a[href="#' + videoName +'"]').length){
            $('a[href="#' + videoName +'"]').each(function(){
            $(this).click();
            });
        }
        
        addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
        addScript('https://fast.wistia.com/assets/external/E-v1.js');
        $('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
    
         window._wq = window._wq || [];
        _wq.push({ id: videoID, onReady: function(video) {
            var video = Wistia.api(videoID);
            video.popover.show(); // open the popover
            video.play(); // play the video
            setTimeout(function(){video.unmute();}, 500);
        }});
    }
});</script> <style>#adBanner {
        background-color: transparent;
        height: 0;
        width: 1px;
    }</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 0.542 seconds. -->
<!-- Cached page generated by WP-Super-Cache on 2026-02-28 16:01:27 -->

<!-- super cache -->