Over 25% conversion uplift with Dynamic Yield’s landing page builder
Dynamic Yield chooses winning variations for each individual consumer
In conversion uplift for desktop traffic
Conversion uplift in player engagement, retention and revenue
Conversion uplift for mobile traffic
Introduction
Winner. com is a leader in gaming technology, offering hundreds of top-notch online games, online entertainment services and member rewards to millions of users around the world. The gaming company offers games in 15 languages in dozens of countries worldwide.
“We manage hundreds of landing pages that must constantly be optimized, and the online gaming industry’s huge traffic volumes and strong competition creates even more pressure for gaming providers to deliver increased engagement, stronger loyalty, and improved lifetime value.”
Benny Mizrahi, Head of PPC & UX Winner.uk
The Challenge
Engaging and Converting Incoming Traffic
One of the most crucial points in the conversion process is its beginning: Bringing the users to the website or landing page and converting them into leads. A good landing page is a converting landing page, and different users will engage with different ones. This requires heavy resources: Designers to work on a landing page, IT to launch it, and marketing managers to optimize it.
Optimizing Events Related Campaigns
Winner periodically uploads exclusive campaigns and event-related games based on holidays and national sports events. While holidays and sports events last just a few days or hours, they have a major conversion impact, so Winner’s marketing team must work quickly and efficiently.
Managing 100’s of Landing Pages
Winner manages hundreds of different ads and landing pages for their many campaigns, and has a team dedicated to optimizing the players’ conversion funnel from end to end, starting with the ad that the user sees, up until the sale is made.
Optimizing the Entire Acquisition Funnel
Winner’s marketing team must constantly monitor the radar to identify key influential factors, and then based on these, optimize every player’s ad, landing page and conversion funnel in order to achieve the best results. They need to analyze the campaigns’ results, and run changes quickly to fully maximize conversions.
Target Audience
- New and returning visitors entering the winner.com website.
- Traffic from PC and mobile devices.
- Visitors that arrive via the 15 different foreign languages of the site.
- Traffic from both internal and external campaigns.
Execution
Winner uses Dynamic Yield’s Landing Page Builder to create, manage and publish hundreds of landing page options. The marketing managers adjust every aspect of the landing pages, without the need for assistance from developers and designers. IT and creative bottlenecks have been abolished.
Personalized Landing Pages
There is no one single landing page layout that will convert all of the users, and testing takes time, which the team doesn’t always have. Dynamic Yield’s automated algorithms choose the best landing page version per visitor according to various parameters, and deliver these personalized landing pages in real time.
Automated Campaign Optimization
Winner schedules campaigns for sports events and holidays in advance, and sets their automatic upload and optimization. Even for sports events that last just a few hours, the system can optimize the landing pages in a timely manner to improve the conversion rate. On weekends, when employees are away, campaigns go live on time, and get optimized in real time.
Real-time Performance Insights
With our Real-Time Insight, marketers can see the performance data of each landing page even a short time after it’s been launched, and make changes based on these insights on-the-fly. No manual analysis is required.
Results
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href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item 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exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/case-studies/winner/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><article id="post-92349" class="post-92349 page type-page status-publish has-post-thumbnail hentry category-case-studies"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="92349" class="elementor elementor-92349" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-3973da85 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3973da85" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-5d511fb4 elementor-column elementor-col-100 elementor-top-column" data-id="5d511fb4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-39196ddf elementor-widget elementor-widget-text-editor" data-id="39196ddf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-1945ff19 case_study_page_header padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="1945ff19" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4855b3af elementor-column elementor-col-100 elementor-top-column" data-id="4855b3af" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-fe9db2 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="fe9db2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-539dda8a page_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="539dda8a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3169a20a case_study_header_title elementor-widget elementor-widget-heading" data-id="3169a20a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Over 25% conversion uplift with Dynamic Yield’s landing page builder</h1></div></div><div class="elementor-element elementor-element-95920f case_study_header_text elementor-widget elementor-widget-text-editor" data-id="95920f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Dynamic Yield chooses winning variations for each individual consumer</div></div></div><div class="elementor-element elementor-element-648339d1 download_the_pdf elementor-widget elementor-widget-html" data-id="648339d1" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="pulse-button" target="_blank" href="https://www.dynamicyield.com/files/case-studies/winner.pdf"> Download the PDF <span class="dy-pulse"></span> </a> <span>* Email not necessary to download</span></div></div></div></div></div><div class="elementor-element elementor-element-104dc143 page_header_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="104dc143" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-23a1347b elementor-widget elementor-widget-html" data-id="23a1347b" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2019/03/winner-header.png" alt="Winner case study header image" class="ATF" width="391" height="393"></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-89bdf29 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="89bdf29" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-7864043 elementor-column elementor-col-100 elementor-top-column" data-id="7864043" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6518b2e elementor-widget elementor-widget-shortcode" data-id="6518b2e" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="cs-ind-cap-wrap"><div class="cs-ind-cap-container"><div class="cs-ind-col"><div class="cs-ind-cap-heading">Industry</div><div> <a href="https://www.dynamicyield.com/gaming"
title="iGaming"
target="_blank">iGaming</a></div></div><div class="cs-cap-col"><div class="cs-ind-cap-heading">Capability Used</div><div> <a href="https://www.dynamicyield.com/recommend/"
title="Recommend"
target="_blank">Recommend</a> <a href="https://www.dynamicyield.com/target/"
title="Target"
target="_blank">Target</a> <a href="https://www.dynamicyield.com/optimize/"
title="Optimize"
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target="_blank">Discover</a></div></div></div></div><style>.cs-ind-cap-wrap {
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elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-576a9bc8 elementor-column elementor-col-25 elementor-inner-column" data-id="576a9bc8" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-38593427 statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="38593427" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">16%</div></div></div><div class="elementor-element elementor-element-1da25a0d statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="1da25a0d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>In conversion uplift for desktop traffic</strong></div></div></div></div></div></div><div class="elementor-element elementor-element-6280511b elementor-column elementor-col-25 elementor-inner-column" data-id="6280511b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7fb67f38 statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="7fb67f38" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">25%</div></div></div><div class="elementor-element elementor-element-5c6b6026 statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="5c6b6026" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>Conversion uplift in player engagement, retention and revenue</strong></div></div></div></div></div></div><div class="elementor-element elementor-element-1ff1bdb4 elementor-column elementor-col-25 elementor-inner-column" data-id="1ff1bdb4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-459295b3 statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="459295b3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">40%</div></div></div><div class="elementor-element elementor-element-6258b038 statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="6258b038" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>Conversion uplift for mobile traffic</strong></div></div></div></div></div></div><div class="elementor-element elementor-element-28629dff elementor-column elementor-col-25 elementor-inner-column" data-id="28629dff" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-4dceaa2d case_study_introduction_section padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="4dceaa2d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-530245fb elementor-column elementor-col-100 elementor-top-column" data-id="530245fb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-665fa560 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="665fa560" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-f36b159 elementor-column elementor-col-100 elementor-inner-column" data-id="f36b159" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-64617d79 introduction_section_title elementor-widget elementor-widget-heading" data-id="64617d79" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Introduction</h2></div></div><div class="elementor-element elementor-element-77dc9d2c introduction_section_desc elementor-widget elementor-widget-text-editor" data-id="77dc9d2c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><a href="https://www.winner.com/" target="_blank" rel="noopener">Winner. com</a> is a leader in gaming technology, offering hundreds of top-notch online games, online entertainment services and member rewards to millions of users around the world. The gaming company offers games in 15 languages in dozens of countries worldwide.</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-4219ed padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="4219ed" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1e94f069 elementor-column elementor-col-100 elementor-top-column" data-id="1e94f069" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-6f94f2c elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="6f94f2c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2ca43f63 case_study_client_quote elementor-column elementor-col-100 elementor-inner-column" data-id="2ca43f63" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2c0ead53 elementor-widget elementor-widget-html" data-id="2c0ead53" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2019/03/winner-white.png" alt="Jewelry.com logo" class="b-lazy" width="177" height="44"></div></div><div class="elementor-element elementor-element-2276155a client_quote_text elementor-widget elementor-widget-text-editor" data-id="2276155a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">“We manage hundreds of landing pages that must constantly be optimized, and the online gaming industry’s huge traffic volumes and strong competition creates even more pressure for gaming providers to deliver increased engagement, stronger loyalty, and improved lifetime value.”</div></div></div><div class="elementor-element elementor-element-7f384c37 client_quote_text_author elementor-widget elementor-widget-text-editor" data-id="7f384c37" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Benny Mizrahi, Head of PPC & UX Winner.uk</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-1f934c8d case_study_challenge padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="1f934c8d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-10929164 elementor-column elementor-col-100 elementor-top-column" data-id="10929164" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-3999ebc6 challenge_mobile_wrap_reverse elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="3999ebc6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2ee2b1ac case_study_challenge_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="2ee2b1ac" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2a9a83a7 elementor-widget elementor-widget-text-editor" data-id="2a9a83a7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><img decoding="async" class="attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 508px) 100vw, 508px" alt="The Challenge section thumbnail" width="508" height="847" data-src="/wp-content/uploads/2019/03/winner-challenge.jpg" /></div></div></div></div></div></div><div class="elementor-element elementor-element-4828b0c5 case_study_challenge_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="4828b0c5" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-140b79f challenge_title elementor-widget elementor-widget-heading" data-id="140b79f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Challenge</h2></div></div><div class="elementor-element elementor-element-72f03757 challenge_list elementor-widget elementor-widget-text-editor" data-id="72f03757" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>Engaging and Converting Incoming Traffic</strong><br> One of the most crucial points in the conversion process is its beginning: Bringing the users to the website or landing page and converting them into leads. A good landing page is a converting landing page, and different users will engage with different ones. This requires heavy resources: Designers to work on a landing page, IT to launch it, and marketing managers to optimize it. <br><br> <strong>Optimizing Events Related Campaigns</strong><br> Winner periodically uploads exclusive campaigns and event-related games based on holidays and national sports events. While holidays and sports events last just a few days or hours, they have a major conversion impact, so Winner’s marketing team must work quickly and efficiently. <br><br> <strong>Managing 100’s of Landing Pages</strong><br> Winner manages hundreds of different ads and landing pages for their many campaigns, and has a team dedicated to optimizing the players’ conversion funnel from end to end, starting with the ad that the user sees, up until the sale is made. <br><br> <strong>Optimizing the Entire Acquisition Funnel</strong><br> Winner’s marketing team must constantly monitor the radar to identify key influential factors, and then based on these, optimize every player’s ad, landing page and conversion funnel in order to achieve the best results. They need to analyze the campaigns’ results, and run changes quickly to fully maximize conversions.</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-4540f67a case_study_execution_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="4540f67a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-6f6586ac elementor-column elementor-col-100 elementor-top-column" data-id="6f6586ac" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-39506afe execution_title elementor-widget elementor-widget-heading" data-id="39506afe" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Target Audience</h2></div></div><section class="elementor-element elementor-element-27459eb1 elementor-section-content-bottom case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="27459eb1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7ee300b1 execution_row_1_left_text_wrap elementor-column elementor-col-100 elementor-inner-column" data-id="7ee300b1" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2139da8 execution_text elementor-widget elementor-widget-text-editor" data-id="2139da8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><img loading="lazy" decoding="async" class="attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 751px) 100vw, 751px" alt="Target Audience" width="751" height="299" data-src="/wp-content/uploads/2019/03/winner-1.png" /></div></div></div><div class="elementor-element elementor-element-9406cb1 execution_text_list elementor-widget elementor-widget-text-editor" data-id="9406cb1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><ul><li>New and returning visitors entering the winner.com website.</li><li>Traffic from PC and mobile devices.</li><li>Visitors that arrive via the 15 different foreign languages of the site.</li><li>Traffic from both internal and external campaigns.</li></ul></div></div></div><div class="elementor-element elementor-element-c501201 execution_title elementor-widget elementor-widget-heading" data-id="c501201" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Execution</h2></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-68b21be9 elementor-section-content-bottom mobile_wrap_reverse elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="68b21be9" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-189cb717 execution_row_1_right_text_wrap elementor-column elementor-col-100 elementor-inner-column" data-id="189cb717" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-463c068e execution_subtitle elementor-widget elementor-widget-text-editor" data-id="463c068e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Landing Page Builder</div></div></div><div class="elementor-element elementor-element-702d3a75 execution_text elementor-widget elementor-widget-text-editor" data-id="702d3a75" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Winner uses Dynamic Yield’s Landing Page Builder to create, manage and publish hundreds of landing page options. The marketing managers adjust every aspect of the landing pages, without the need for assistance from developers and designers. IT and creative bottlenecks have been abolished.</div></div></div><div class="elementor-element elementor-element-88515ee execution_subtitle elementor-widget elementor-widget-text-editor" data-id="88515ee" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Personalized Landing Pages</div></div></div><div class="elementor-element elementor-element-b858e0b execution_text elementor-widget elementor-widget-text-editor" data-id="b858e0b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">There is no one single landing page layout that will convert all of the users, and testing takes time, which the team doesn’t always have. Dynamic Yield’s automated algorithms choose the best landing page version per visitor according to various parameters, and deliver these personalized landing pages in real time.</div></div></div><div class="elementor-element elementor-element-9086034 execution_subtitle elementor-widget elementor-widget-text-editor" data-id="9086034" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Automated Campaign Optimization</div></div></div><div class="elementor-element elementor-element-029e445 execution_text elementor-widget elementor-widget-text-editor" data-id="029e445" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Winner schedules campaigns for sports events and holidays in advance, and sets their automatic upload and optimization. Even for sports events that last just a few hours, the system can optimize the landing pages in a timely manner to improve the conversion rate. On weekends, when employees are away, campaigns go live on time, and get optimized in real time.</div></div></div><div class="elementor-element elementor-element-923c160 execution_subtitle elementor-widget elementor-widget-text-editor" data-id="923c160" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Real-time Performance Insights</div></div></div><div class="elementor-element elementor-element-32467b4 execution_text elementor-widget elementor-widget-text-editor" data-id="32467b4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">With our Real-Time Insight, marketers can see the performance data of each landing page even a short time after it’s been launched, and make changes based on these insights on-the-fly. No manual analysis is required.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-3cdd28c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="3cdd28c2" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-1a45eebc elementor-column elementor-col-100 elementor-inner-column" data-id="1a45eebc" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6fab6b15 execution_title elementor-widget elementor-widget-heading" data-id="6fab6b15" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Results</h2></div></div><div class="elementor-element elementor-element-45831067 takeaway_text elementor-widget elementor-widget-text-editor" data-id="45831067" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><img loading="lazy" decoding="async" class="attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 510px) 100vw, 510px" alt="Results" width="510" height="377" data-src="/wp-content/uploads/2019/03/winner-2.png" /></p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-26acc3be case_study_takeaway padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="26acc3be" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-ac6a903 elementor-column elementor-col-100 elementor-top-column" data-id="ac6a903" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-5db3cc get_your_demo elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="5db3cc" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-505d988 elementor-column elementor-col-100 elementor-inner-column" data-id="505d988" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-46c3c806 get_your_demo_title elementor-widget elementor-widget-heading" data-id="46c3c806" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">GET YOUR DEMO</h2></div></div><div class="elementor-element elementor-element-d362613 elementor-widget elementor-widget-html" data-id="d362613" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div id="cs-form-wrapper"><form id="mktoForm_3739"></form> <script>MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 3739, function(form) {
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