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30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-post" data-elementor-id="201965" class="elementor elementor-201965" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-f89bcf3 pawards-inner pawards-inner-top-wrapper top-skims elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="f89bcf3" data-element_type="section" data-settings="{"background_background":"gradient","shape_divider_bottom":"curve","shape_divider_bottom_negative":"yes"}"><div class="elementor-shape elementor-shape-bottom" data-negative="true"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 100" preserveAspectRatio="none"> <path class="elementor-shape-fill" d="M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z"/> </svg></div><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-b08cb81 elementor-column elementor-col-50 elementor-top-column" data-id="b08cb81" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d5aecef elementor-widget elementor-widget-html" data-id="d5aecef" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="back-to-awards" href="/personalization-awards/" title="Dynamic Yield Personalization Awards">← Dynamic Yield Personalization Awards</a></div></div><div class="elementor-element elementor-element-28abab5 elementor-widget elementor-widget-heading" data-id="28abab5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Petlove</h1></div></div><div class="elementor-element elementor-element-2d3c23a elementor-widget elementor-widget-heading" data-id="2d3c23a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Thought Leadership Award Winner</h3></div></div><div class="elementor-element elementor-element-66a18cc elementor-widget elementor-widget-text-editor" data-id="66a18cc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">This São Paulo-based digital platform has used AI to scale omnichannel personalization and performed transformative work educating the larger organization on the importance of the practice and program as a strategic business strategy, enabling it to stay ahead of the competitive pet eCommerce industry.</div></div></div><div class="elementor-element elementor-element-c9fda90 elementor-widget elementor-widget-html" data-id="c9fda90" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="#success" class="btn-scroll-down">READ THE SUCCESS STORY <svg xmlns="http://www.w3.org/2000/svg" width="9.333" height="16" viewBox="0 0 9.333 16"><defs><style>.a{fill:#fff;}</style></defs><path class="a" d="M9.667,16l4.667-6.667h-4V.667A.667.667,0,1,0,9,.667V9.333H5Z" transform="translate(-5)"/></svg></a></div></div></div></div></div><div class="elementor-element elementor-element-b91cc5e paward-inner-graphic-wrap bottom-space elementor-column elementor-col-50 elementor-top-column" data-id="b91cc5e" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-39f57f3 elementor-widget elementor-widget-html" data-id="39f57f3" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="pawards-logo-wrap"> <img decoding="async" src="/wp-content/uploads/2023/09/petlove-logo.svg" alt="" width="190" height="42" loading="eager"></div> <a href="https://www.petlove.com.br/" title="Petlove" target="_blank">Visit site →</a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-57bb75b elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="57bb75b" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-cd72d77 elementor-column elementor-col-100 elementor-top-column" data-id="cd72d77" 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Today, its 7-person product squad and 9-person CRM team are focused on tailoring the customer journey based on the unique profiles of both pet owners and their furry companions across multiple channels, including web, app, and email. Through machine learning algorithms, Petlove has been able to do just that, ensuring from countless possibilities and combinations of options that the right experience is shown. With a greater understanding of customer’s preferences, purchase history, and their pet’s specific needs, the team delivers highly relevant <a href="/lesson/product-recommendations-guide/">product recommendations</a>, personalized content, and targeted promotions, increasing both customer satisfaction and loyalty.</p></div></div></div></div></div></div></div></div></section><div class="elementor-element elementor-element-424a087 elementor-widget elementor-widget-heading" data-id="424a087" data-element_type="widget" id="success" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">How Petlove does it</h2></div></div><section class="elementor-element elementor-element-617ea90 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="617ea90" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-226c87f elementor-column elementor-col-100 elementor-inner-column" data-id="226c87f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-83e4880 elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="83e4880" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/petlove-icon-1.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Maintains an impressive average of tests deployed and optimized across the site almost daily, accelerating the learning process and fueling rapid program growth. This rapid testing approach also enabled Petlove to quickly and effectively identify the most impactful formats that cater to customers' needs.</p></div></div></div></div><div class="elementor-element elementor-element-46d57fc elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="46d57fc" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/petlove-icon-2.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Consistently increases revenue generated through the personalization program, aligning efforts with the company's evolving goals by adjusting the algorithmic success metrics. Whether focused on driving volume or maximizing profitability, Petlove can swiftly adapt recommendations to deliver the desired outcomes.</p></div></div></div></div><div class="elementor-element elementor-element-cb64561 elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="cb64561" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/petlove-icon-3.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Fosters a deep understanding of personalization and clearly articulates its value and business impact among all employees, from top to bottom. Leadership also works to align everyone’s vision and drive forward necessary transformation, enabling Petlove to continue innovating.</p></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-7fb7515 pawards-cases elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7fb7515" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-faf0706 elementor-column elementor-col-100 elementor-inner-column" data-id="faf0706" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-34a6183 elementor-widget elementor-widget-heading" data-id="34a6183" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">What it looks like</h2></div></div><div class="elementor-element elementor-element-952a64d elementor-widget elementor-widget-html" data-id="952a64d" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="pawards-cases-tab-nav"><div class="pawards-cases-tab active" data-tab="1"> <img decoding="async" src="/wp-content/uploads/2023/09/pdp-icon.svg" alt="" width="22" height="22" /> <span>Repeat buyers PDP</span></div><div class="pawards-cases-tab" data-tab="2"> <img decoding="async" src="/wp-content/uploads/2023/09/recs-icon.svg" alt="" width="22" height="22" /> <span>Homepage recommendations</span></div></div><div class="pawards-cases-tab-content"><div class="pawards-cases-tab-text-wrap"><div class="pawards-cases-tab-text active" data-visible-content="1"><h4>Repeat buyers PDP</h4><p>Product recommendations segmented for non-buyers (shown complementary items) and customers (shown previously purchased items) on the product detail page, resulting in an impressive 80% uplift in revenue per user.</p></div><div class="pawards-cases-tab-text" data-visible-content="2"><h4>Homepage recommendations</h4><p>Homepage product recommendations delivered based on intent level, with low intent shown new, seasonal, or popular products and high intent users shown recently viewed products, which led to a 20% conversion increase.</p></div></div><div class="pawards-cases-tab-images-wrap" style="background-color: #DAD5FF;"><div class="pawards-cases-tab-images active" data-visible-content="1"><div class="pawards-cases-slider"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/09/petlove-use-case-1.png" alt="" width="476" height="410" /></div></div></div><div class="pawards-cases-tab-images" data-visible-content="2"><div class="pawards-cases-slider"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/09/petlove-use-case-2.png" alt="" width="329" height="512" /></div></div></div> <a href="#" data-featherlight class="pawards-cases-enlarge"><span>Expand image</span></a></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-4270e96 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4270e96" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-5aad5f0 elementor-column elementor-col-100 elementor-inner-column" data-id="5aad5f0" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2b9d6af elementor-widget elementor-widget-heading" data-id="2b9d6af" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">What’s next?</h2></div></div><div class="elementor-element elementor-element-ea44f61 elementor-widget elementor-widget-text-editor" data-id="ea44f61" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Petlove is working to connect the inbound website experience and outbound email marketing initiatives to create a comprehensive, cohesive, personalized user journey. The team will explore new ways to engage and guide the customer’s decision-making process, introducing interactive widgets and badges to provide tailored recommendations and highlight relevant product information. Personalized product recommendations will also be expanded within the app to deepen customer loyalty and increase user satisfaction, with a focus on advancing content personalization capabilities more generally to optimize the product catalog experience on its mission of showcasing the most appealing options based on a customers preferences, browsing behavior, and pet needs.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-cdabded team-petlove paward-team-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="cdabded" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-02efa45 elementor-column elementor-col-50 elementor-inner-column" data-id="02efa45" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ef4a4c4 elementor-widget elementor-widget-heading" data-id="ef4a4c4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The team behind the experiences</h2></div></div><div class="elementor-element elementor-element-6b32f69 svg-arrow-wrap module elementor-widget elementor-widget-html" data-id="6b32f69" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <svg xmlns="http://www.w3.org/2000/svg" width="177.927" height="181.912" viewBox="0 0 177.927 181.912"><defs><style>.apath{fill:none;stroke:#000;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-width:6px;}</style></defs><g transform="translate(0.026 0.068)"><path class="apath" d="M61.7,3.7c14.2-1.9,30.5-.1,42.1,9C119.4,25,119.1,46.1,109.3,62,96.8,82,78,99.2,56,107.8c-12.7,5-41.4,12-50.6-2.3C-.1,97,4.7,87.9,11.5,82.4c27.1-22,78.4-20.9,97.6,10.9,11.6,19.1,2.4,39.5-8.3,56.8C95,159.4,87.7,168,78.4,174c-3.7,2.4-7.9,4.4-12.3,4.8a12.751,12.751,0,0,1-13.2-9.3c-2.1-7,2.3-13.6,7.2-18.3,27.8-26.8,75-24.5,109.1-13.7"/><path class="apath" d="M149.7,112.6s14.2,18.1,25.2,25.9c0,0-7.8,1-33.1,18.8"/></g></svg></div></div></div></div></div><div class="elementor-element elementor-element-ce33800 paward-team-wrap elementor-column elementor-col-50 elementor-inner-column" data-id="ce33800" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3ca4bf7 paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="3ca4bf7" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/stefano-balian/" target="_blank"><img loading="lazy" decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/stefano.png" class="attachment-full size-full" alt="" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/stefano-balian/" target="_blank">Stefano Balian<span>Customer Journey Manager</span><?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="linkedin" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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c-1.1,0-1.7,0.9-1.7,2.1v3.7h-2.3V4z"/> <path id="Path_29019" d="M8.4,11.7h2.3V4H8.4V11.7z M9.5,2.7c0.8,0,1.4-0.6,1.4-1.4c0-0.8-0.6-1.4-1.4-1.4C8.8,0,8.2,0.6,8.2,1.4
C8.2,2.1,8.8,2.7,9.5,2.7C9.5,2.7,9.5,2.7,9.5,2.7z"/> <path id="Path_29020" d="M2.3,0.2H0v11.4h6.9V9.4H2.3V0.2z"/> </g> </svg> </a></h3><p class="elementor-image-box-description"><span>Stefano leads Petlove's personalization program and harnesses the power of Dynamic Yield to craft an enchanting and tailored buying experience for pet owners, with the mission to make their beloved companions happier and healthier.</span></p></div></div></div></div><div class="elementor-element elementor-element-937f67f paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="937f67f" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/anuardaher/" target="_blank"><img loading="lazy" decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/anuar.png" class="attachment-full size-full" alt="" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/anuardaher/" target="_blank">Anuar Daher<span>Web Developer</span><?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="linkedin" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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c0-0.9-0.6-1.6-1.5-1.6c0,0,0,0,0,0c-0.9,0-1.7,0.7-1.8,1.6L34.4,7.1z"/> <path id="Path_29017" d="M29,4h-2.7l-2.7,3V0.2h-2.3v11.4h2.3V7.8l2.8,3.8h2.7l-3.2-4.2L29,4z"/> <path id="Path_29018" d="M12.2,4h2.2v1.1h0c0.6-0.8,1.5-1.2,2.5-1.2c2.3,0,2.9,1.5,2.9,3.5v4.2h-2.3V7.8c0-1.1-0.4-1.9-1.4-1.9
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C8.2,2.1,8.8,2.7,9.5,2.7C9.5,2.7,9.5,2.7,9.5,2.7z"/> <path id="Path_29020" d="M2.3,0.2H0v11.4h6.9V9.4H2.3V0.2z"/> </g> </svg> </a></h3><p class="elementor-image-box-description"><span>Aline is the product designer responsible for purchasing pages such as the homepage, PDPs, catalog, and so forth. Her work focuses on analyzing user behavior as well as conceptualizing, designing, and executing personalization features during the purchase journey, making users feel that Petlove knows them.</span></p></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-3ac2bb6 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3ac2bb6" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-f961077 elementor-column elementor-col-100 elementor-top-column" data-id="f961077" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1139d1a elementor-widget elementor-widget-shortcode" data-id="1139d1a" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="awards-slider-nav-section"><h2>Explore more Personalization Award winners</h2><div class="awards-slider-nav-wrap"><div class="swiper awards-slider-nav"><div class="swiper-wrapper"> <a href="https://www.dynamicyield.com/personalization-awards/cartera-2023/" title="Cartera" class="swiper-slide award-slide-item personalization-expert"><figure class="award-bg-wrap " style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/cartera-thumb.svg')"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/cartera-thumb-h.svg')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/10/cartera-white.svg" alt="Cartera"></figure><h4>Cartera</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/alshaya-2023/" title="Alshaya Group" class="swiper-slide award-slide-item personalization-expert"><figure class="award-bg-wrap " style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/alshaya-thumb.svg')"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/alshaya-thumb-h.svg')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/10/alshaya-white.svg" alt="Alshaya Group"></figure><h4>Alshaya Group</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/super-pharm-2023/" title="Super-Pharm" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-bg-wrap " style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/superpharm-thumb.svg')"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/superpharm-thumb-h.svg')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/10/superpharm-white.svg" alt="Super-Pharm"></figure><h4>Super-Pharm</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/wild-fork-2023/" title="Wild Fork" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-bg-wrap " style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/wildfork-thumb.svg')"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/wildfork-thumb-h.svg')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/10/wf-white.svg" alt="Wild Fork"></figure><h4>Wild Fork</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/hugo-boss-2023/" title="HUGO BOSS" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-bg-wrap " style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/hugo-thumb.svg')"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/hugo-thumb-h.svg')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/10/hugoboss-white.svg" alt="HUGO BOSS"></figure><h4>HUGO BOSS</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/luisaviaroma-2023/" title="LUISAVIAROMA" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-bg-wrap " style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/lvr-thumb.svg')"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/lvr-thumb-h.svg')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/10/lvr-white.svg" alt="LUISAVIAROMA"></figure><h4>LUISAVIAROMA</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/on-2023/" title="On" class="swiper-slide award-slide-item thought-leadership"><figure class="award-bg-wrap " style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/on-thumb.svg')"> <span 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class="award-slide-type">Thought Leadership Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/up-reply-2023/" title="Up Reply" class="swiper-slide award-slide-item partner-excellence"><figure class="award-bg-wrap retina_parent" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/upreply-thumb.svg')"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2023/10/upreply-thumb-h.svg')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/10/upreply-white.png" alt="Up Reply"></figure><h4>Up Reply</h4> <span class="award-slide-type">Partner Excellence Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/avex-2023/" title="Avex" class="swiper-slide award-slide-item partner-excellence"><figure class="award-bg-wrap 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