Targeting
Precision targeting for
hyper-relevant experiences your
customers will love
Target customers with what they want — before they even know it. Deliver relevant experiences that adapt in real-time to foster brand loyalty and unlock a new personalization standard.
2026 Leader for 8 consecutive times
Personalization Engines Leader, 2019-2025
Forrester Wave Leader,
Q4 2024
Targeting
Precision targeting for
hyper-relevant experiences your customers will love
Target customers with what they want — before they even know it. Deliver relevant experiences that adapt in real-time to foster brand loyalty and unlock a new personalization standard.
2026 Leader for 8 consecutive times
Personalization Engines Leader, 2019-2025
Forrester Wave Leader,
Q4 2024
Revolutionize your digital customer experience. Discover Experience OS.
You acknowledge and agree that your personal data will be processed by Dynamic Yield as described in the Privacy Notice. By clicking the button, you confirm that you have read and agree to the Terms of Use.
Smarter Targeting, Better Results
Don’t just take our word for it....
Predict your customer’s needs every time, effortlessly.
Precision
Breadth
Scalability
Privacy
Precision
Serve the most relevant content in every interaction
Power deeper personalization with differentiative machine learning, predictive targeting, and propensity models.
KEY FEATURES
Use AI insights to identify deeper personalization opportunities by matching every variation to its most relevant audience
Auto-match content variations to customer's AI-enhanced affinity profiles
Target customers based on consumer spend insights in their geographies, powered by Mastercard’s proprietary models
Affinity to: Student Cards 5m
High Spend Propensity Detected: Travel 1m
The most relevant variation automatically matched to each user AI enhances each user’s affinity profile with predicted intent
Breadth
Bring your ideas to life
Access a robust capability set of real-time, behavioral, contextual, and event-based targeting options.
KEY FEATURES
Capture customer’s attention with experiences that adapt to real-time user behavior
Drive conversions with Social Proof and Real-Time Messaging
Reach customers at critical moments at any point in their journey with event-based triggered messages
Scalability
Scale your program with ease
Easily scale personalization across channels and teams with a flexible, unified, agnostic architecture.
KEY FEATURES
Seamlessly personalize the entire customer journey, not just individual touchpoints
Extend personalization to any channel and unify disparate teams within the same system and workflow
Take campaigns from concept to execution with proven playbooks and out of the box templates
Kate Jones
High Affinity: Luxury Items, Women’s Clothing
First visit: 03/19 at 12:32 PM Personalized landing page
Trigger: Cart Abandonment
03/20 at 3:00 PM Personalized Email
03/21 at 8:00 PM Flash sale personalized push
03/22 at 9:00 PM Promo code on SMS for 20% off next item
03/28 at 11:00 AM In-Store: Recommendations in Kiosk
Privacy
Deliver experiences responsibly
Put customers first with tools and templates that prioritize privacy.
KEY FEATURES
Deliver self-segmentation experiences out of the box with Zero-Party Data templates
Automatically adhere to No Consent, No Cookies
Personalize with confidence - Experience OS is certified and accredited for full-regulatory compliance
Recognized as a Leader in personalization. Built for how commerce happens next.
Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.
Read the Gartner® report
Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.
Read the Forrester report
Need Inspiration?
Look no further.
See how our customers are taking their Experience Optimization to the next level.
Experience targeting capabilities that will take you from concept to execution, faster
Transform static content into personalized experiences
Change any static content element such as hero banners, calls-to-action buttons, promotional areas, product listing pages and more, and tailor it to each user or segment, optimized for maximum performance.
Tailor page layouts & designs
Dynamically restructure any page layout or element. Automatically rearrange the grid, menu items, and categories to deliver customized layouts according to each visitor’s preferences.
Target users by affinity sitewide
Route traffic and adapt to changing preferences in real-time with Affinity Allocation. Create campaigns personalized by affinity to deliver relevant content and product.
Deploy adaptive recommendations
Tap into user affinities, context, and real-time intent and improve revenue with powerful, journey-aware content and product recommendations across web, mobile apps, email, and ads. More on Recommendation Engine.
Automatically incorporate testing and optimization into every action
Test every single element of content within your website, mobile app, or email, and let Dynamic Yield’s decisioning engine maximize performance and results for your most important KPIs.
Automate content personalization at scale
Let machine learning algorithms dynamically select the most relevant content for each user in carousels, multi-item banners, and more, by syncing your personalization campaigns with fresh data feeds and creative libraries.
Personalize on both the server & client-side
Go beyond client-side deployment and run personalization on the server-side. Test, optimize, and personalize the entire experience, from algorithms to complete website re-brands.
Access Powerful Developer Tools & APIs
Dynamic Yield’s powerful APIs and SDKs deliver the entire breadth of personalization at every single digital channel and customer touchpoint. Explore our Personalization APIs.
Build and deploy quickly with a visual experience editor
Design personalization and experimentation campaigns with a visual “What You See Is What You Get” Editor without requiring help from designers or developers.
Enjoy an intuitive, easy to use operating system
Whether you’re a marketer, product manager, merchandiser, or data scientist, Dynamic Yield’s consistent UI and streamlined workflow will transform your customer experience from vision to reality.
Easily integrate your entire marketing stack
Dynamic Yield’s open and flexible operating system integrates with the leading marketing platforms to help you maximize the power of personalization. Explore all integrations.
Why industry experts choose Dynamic Yield for Personalization and Targeting
Dynamic Yield's templating engine has empowered our team to build new experiences and get them up and running immediately. We're able to deliver a truly customized shopping experience and personalize at lightning speeds to help our customers find the right products and the right content for their outdoor recreational activities.
Wilbert Vivas eCommerce Manager, Cabela’s Canada
Better together
Featured resources
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class="main-logo-container capability-animation"><div id="logo_symbol"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" id="Layer_1" x="0" y="0" version="1.1" viewBox="0 0 266.8 164.9"><g id="XMLID_23_"><path fill="#ff5f00" d="M97.3 17.5h72.2v129.7H97.3z"/><path id="XMLID_35_" fill="#eb001b" d="M101.9 82.4c0-26.3 12.3-49.7 31.5-64.8-14-11-31.7-17.6-51-17.6C36.9-.1 0 36.8 0 82.4c0 45.5 36.9 82.5 82.5 82.5 19.2 0 36.9-6.6 51-17.6-19.3-15.2-31.6-38.6-31.6-64.9z"/><path d="M266.8 82.4c0 45.5-36.9 82.5-82.5 82.5-19.2 0-36.9-6.6-51-17.6 19.2-15.1 31.5-38.5 31.5-64.8s-12.3-49.7-31.5-64.8c14-11 31.7-17.6 51-17.6 45.6-.2 82.5 36.7 82.5 82.3zM259 133.5v-2.7h1.1v-.5h-2.7v.5h1.1v2.7h.5zm5.3 0v-3.2h-.8l-1 2.2-1-2.2h-.8v3.2h.6v-2.4l.9 2.1h.6l.9-2.1v2.4h.6z" fill="#f79e1b"/></g></svg></div> </a><div class="capability-page-icon"><figure class="capa-icon capa-target"></figure> <span class="capa-title">Targeting</span></div></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor menu-item-has-children" data-content="product" title=""> <a href="">Product</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Why DY"> <a href="">Why Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Company</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Product</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-4001 current_page_item"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a 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class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/targeting/">English</a></li><li><a href="https://www.dynamicyield.com/es/targeting/">Español</a></li><li><a href="https://www.dynamicyield.com/de/targeting/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/targeting/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/target/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-post" data-elementor-id="4001" class="elementor elementor-4001" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-eb6190f section section-header elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="eb6190f" data-element_type="section" id="header-original"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-cf774fe elementor-column elementor-col-100 elementor-top-column" data-id="cf774fe" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ffbf4db elementor-widget elementor-widget-html" data-id="ffbf4db" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="header-badge"> <img decoding="async" src="/wp-content/uploads/2023/11/target-hov.svg" alt="" width="14" height="20" /> <span>Targeting</span></div></div></div><div class="elementor-element elementor-element-fb0c099 elementor-widget elementor-widget-heading" data-id="fb0c099" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Precision targeting for
<br>hyper-relevant experiences your <br>customers will love</h1></div></div><div class="elementor-element elementor-element-cc85c59 elementor-widget elementor-widget-text-editor" data-id="cc85c59" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Target customers with what they want — before they even know it. Deliver relevant experiences that adapt in real-time to foster brand loyalty and unlock a new personalization standard.</div></div></div><div class="elementor-element elementor-element-b506430 elementor-widget elementor-widget-html" data-id="b506430" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="plain-button" href="/request-demo/" title="Contact sales">Contact sales</a></div></div><div class="elementor-element elementor-element-d9863b4 elementor-widget elementor-widget-shortcode" data-id="d9863b4" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="awards-box-component"><div class="abc-container"><div class="abc-item"><div class="abc-item-img-wrap"> <img decoding="async" src="/wp-content/uploads/2023/11/award-gartner.svg" alt="" width="101" height="21" /></div><div class="abc-item-text">2026 Leader for 8 consecutive times</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img decoding="async" src="/wp-content/uploads/2024/09/G2.svg" alt="" width="30" height="18" /></div><div class="abc-item-text">Personalization Engines Leader, 2019-2025</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/11/award-forrester.svg" alt="" width="120" height="21" /></div><div class="abc-item-text">Forrester Wave Leader, <br>Q4 2024</div></div></div></div><style>#awards-box-component,
#awards-box-component * {
box-sizing: border-box;
}
#awards-box-component {
background-color: #fff;
margin-left: auto;
margin-right: auto;
position: relative;
width: 100%;
}
#awards-box-component:before,
#awards-box-component:after {
content: '';
background-repeat: no-repeat;
background-position: 50% 50%;
background-size: contain !important;
position: absolute;
z-index: 0
}
#awards-box-component:before {
background-image: url("https://www.dynamicyield.com/wp-content/themes/Divi/images/shopping-muse/icon-floral-left.svg");
}
#awards-box-component:after {
background-image: url("https://www.dynamicyield.com/wp-content/themes/Divi/images/shopping-muse/icon-floral-right.svg");
}
#awards-box-component .abc-container {
display: flex;
flex-wrap: wrap;
height: 100%;
width: 100%;
position: relative;
z-index: 1;
}
#awards-box-component .abc-item-img-wrap {
width: 100%;
display: flex;
align-items: center;
justify-content: center;
}
#awards-box-component .abc-item-img-wrap img {
display: block;
width: auto;
height: auto;
max-width: 100%;
max-height: 100%;
margin: 0;
}
#awards-box-component .abc-item-text {
color: #000;
font-family: 'Mark for MC', sans-serif;
font-weight: 300;
text-align: center;
}
@media only screen and (min-width: 768px) {
#awards-box-component {
border-radius: 22px;
box-shadow: -3px 10px 24px 0 rgba(9, 3, 18, 0.10), 0 0 1px 0 rgba(0, 0, 0, 0.05);
padding: 28px 125px;
max-width: 820px;
}
#awards-box-component:before,
#awards-box-component:after {
width: 92px;
height: 84px;
top: calc(50% - 42px);
}
#awards-box-component:before {
left: 20px;
}
#awards-box-component:after {
right: 20px;
}
#awards-box-component .abc-container {
column-gap: 30px;
}
#awards-box-component .abc-item {
width: calc(33.33% - 20px);
}
#awards-box-component .abc-item-img-wrap {
height: 36px;
}
#awards-box-component .abc-item-text {
font-size: 14px;
line-height: 18px;
margin-top: 2px;
}
}
@media only screen and (max-width: 767px) {
#awards-box-component {
border-radius: 100px;
box-shadow: 0 4px 16px 0 rgba(0, 0, 0, 0.05);
padding: 18px 44px;
max-width: 335px;
}
#awards-box-component:before,
#awards-box-component:after {
width: 44px;
height: 39px;
top: calc(50% - 17px);
}
#awards-box-component:before {
left: 8px;
transform: rotate(29deg);
}
#awards-box-component:after {
right: 8px;
transform: rotate(-29deg);
}
#awards-box-component .abc-container {
column-gap: 15px;
}
#awards-box-component .abc-item {
width: calc(33.33% - 10px);
}
#awards-box-component .abc-item-img-wrap {
height: 16px;
padding: 0 5px;
}
#awards-box-component .abc-item-text {
font-size: 8px;
line-height: 10px;
margin-top: 4px;
}
}</style></div></div></div><div class="elementor-element elementor-element-4d14904 elementor-widget elementor-widget-html" data-id="4d14904" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="#scrollto" id="scroll-down"></a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-5d19be4 section section-header elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5d19be4" data-element_type="section" id="header-form"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-bc6d185 elementor-column elementor-col-100 elementor-top-column" data-id="bc6d185" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-969a7ce section-header-inner elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="969a7ce" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-e8fd3b8 elementor-column elementor-col-50 elementor-inner-column" data-id="e8fd3b8" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-bcb5e78 elementor-widget elementor-widget-html" data-id="bcb5e78" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="header-badge"> <img decoding="async" src="/wp-content/uploads/2023/11/target-hov.svg" alt="" width="14" height="20" /> <span>Targeting</span></div></div></div><div class="elementor-element elementor-element-b4dd5dc cap-page-title elementor-widget elementor-widget-heading" data-id="b4dd5dc" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">Precision targeting for
<br>hyper-relevant experiences your customers will love</span></div></div><div class="elementor-element elementor-element-505ab6b elementor-widget elementor-widget-text-editor" data-id="505ab6b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Target customers with what they want — before they even know it. Deliver relevant experiences that adapt in real-time to foster brand loyalty and unlock a new personalization standard.</div></div></div><div class="elementor-element elementor-element-5d43257 elementor-widget elementor-widget-shortcode" data-id="5d43257" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="awards-box-component"><div class="abc-container"><div class="abc-item"><div class="abc-item-img-wrap"> <img decoding="async" src="/wp-content/uploads/2023/11/award-gartner.svg" alt="" width="101" height="21" /></div><div class="abc-item-text">2026 Leader for 8 consecutive times</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img decoding="async" src="/wp-content/uploads/2024/09/G2.svg" alt="" width="30" height="18" /></div><div class="abc-item-text">Personalization Engines Leader, 2019-2025</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/11/award-forrester.svg" alt="" width="120" height="21" /></div><div class="abc-item-text">Forrester Wave Leader, <br>Q4 2024</div></div></div></div><style>#awards-box-component,
#awards-box-component * {
box-sizing: border-box;
}
#awards-box-component {
background-color: #fff;
margin-left: auto;
margin-right: auto;
position: relative;
width: 100%;
}
#awards-box-component:before,
#awards-box-component:after {
content: '';
background-repeat: no-repeat;
background-position: 50% 50%;
background-size: contain !important;
position: absolute;
z-index: 0
}
#awards-box-component:before {
background-image: url("https://www.dynamicyield.com/wp-content/themes/Divi/images/shopping-muse/icon-floral-left.svg");
}
#awards-box-component:after {
background-image: url("https://www.dynamicyield.com/wp-content/themes/Divi/images/shopping-muse/icon-floral-right.svg");
}
#awards-box-component .abc-container {
display: flex;
flex-wrap: wrap;
height: 100%;
width: 100%;
position: relative;
z-index: 1;
}
#awards-box-component .abc-item-img-wrap {
width: 100%;
display: flex;
align-items: center;
justify-content: center;
}
#awards-box-component .abc-item-img-wrap img {
display: block;
width: auto;
height: auto;
max-width: 100%;
max-height: 100%;
margin: 0;
}
#awards-box-component .abc-item-text {
color: #000;
font-family: 'Mark for MC', sans-serif;
font-weight: 300;
text-align: center;
}
@media only screen and (min-width: 768px) {
#awards-box-component {
border-radius: 22px;
box-shadow: -3px 10px 24px 0 rgba(9, 3, 18, 0.10), 0 0 1px 0 rgba(0, 0, 0, 0.05);
padding: 28px 125px;
max-width: 820px;
}
#awards-box-component:before,
#awards-box-component:after {
width: 92px;
height: 84px;
top: calc(50% - 42px);
}
#awards-box-component:before {
left: 20px;
}
#awards-box-component:after {
right: 20px;
}
#awards-box-component .abc-container {
column-gap: 30px;
}
#awards-box-component .abc-item {
width: calc(33.33% - 20px);
}
#awards-box-component .abc-item-img-wrap {
height: 36px;
}
#awards-box-component .abc-item-text {
font-size: 14px;
line-height: 18px;
margin-top: 2px;
}
}
@media only screen and (max-width: 767px) {
#awards-box-component {
border-radius: 100px;
box-shadow: 0 4px 16px 0 rgba(0, 0, 0, 0.05);
padding: 18px 44px;
max-width: 335px;
}
#awards-box-component:before,
#awards-box-component:after {
width: 44px;
height: 39px;
top: calc(50% - 17px);
}
#awards-box-component:before {
left: 8px;
transform: rotate(29deg);
}
#awards-box-component:after {
right: 8px;
transform: rotate(-29deg);
}
#awards-box-component .abc-container {
column-gap: 15px;
}
#awards-box-component .abc-item {
width: calc(33.33% - 10px);
}
#awards-box-component .abc-item-img-wrap {
height: 16px;
padding: 0 5px;
}
#awards-box-component .abc-item-text {
font-size: 8px;
line-height: 10px;
margin-top: 4px;
}
}</style></div></div></div></div></div></div><div class="elementor-element elementor-element-a4b4135 head-form elementor-column elementor-col-50 elementor-inner-column" data-id="a4b4135" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d1b6ce5 form-title elementor-widget elementor-widget-heading" data-id="d1b6ce5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">Revolutionize your digital customer experience. Discover Experience OS.</span></div></div><div class="elementor-element elementor-element-c75ed16 elementor-widget elementor-widget-html" data-id="c75ed16" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div id="contactus-form-wrapper"><form id="mktoForm_5110"></form> <script>// Load the form
MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 5110, function(form) {
dy_bind_adobe_mkto_events(form, 5110, "Core Capabilities - Targeting Page Form");
});</script> </div><div class="form-privacy-link">You acknowledge and agree that your personal data will be processed by Dynamic Yield as described in the <a href="/privacy-notice/">Privacy Notice</a>. By clicking the button, you confirm that you have read and agree to the <a href="/tos/">Terms of Use</a>.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-3cde605 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="3cde605" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-0a52fde elementor-column elementor-col-100 elementor-inner-column" data-id="0a52fde" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6e0560b elementor-widget elementor-widget-html" data-id="6e0560b" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="#scrollto" id="scroll-down"></a></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-531e042 section section-winners module elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="531e042" data-element_type="section" id="scrollto"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-c956b35 elementor-column elementor-col-100 elementor-top-column" data-id="c956b35" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-74df17d elementor-widget elementor-widget-html" data-id="74df17d" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="winners-slider-nav-section"><div class="winners-title-box"><h3>Smarter Targeting, Better Results</h3> <span>Don’t just take our word for it....</span></div><div class="winners-slider-nav-wrap"><div class="swiper winners-slider-nav"><div class="swiper-wrapper"> <a href="/case-studies/build-with-ferguson/" title="" class="swiper-slide winner-slide-item" style="background-color: #EDE8FF;"> <span class="winner-number" style="color: #8A64FF;">+89%</span> <strong class="winner-title">increase in purchases from behavior-focused personalization</strong><figure class="winner-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/09/Build-with-ferguson.svg" alt="" width="68" height="37" /></figure> </a> <a href="/case-studies/chal-tec/" title="" class="swiper-slide winner-slide-item" style="background-color: #FFEADE;"> <span class="winner-number" style="color: #FF7020;">+27.6%</span> <strong class="winner-title">increase in conversion rate with multi-touch campaigns</strong><figure class="winner-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2018/12/chaltec.svg" alt="" width="140" height="22" /></figure> </a> <a href="/case-studies/tottenham-hotspur/" title="" class="swiper-slide winner-slide-item" style="background-color: #E4F5E7;"> <span class="winner-number" style="color: #4EBE5E;">+40%</span> <strong class="winner-title">conversion rate increase on mobile</strong><figure class="winner-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/10/tottenham-logo.svg" alt="" width="17" height="42" /></figure> </a> <a href="/case-studies/sweaty-betty/" title="" class="swiper-slide winner-slide-item" style="background-color: #FFDEEC;"> <span class="winner-number" style="color: #F64C72;">+20.4%</span> <strong class="winner-title">increase in Black Friday purchases from personalized messaging</strong><figure class="winner-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/11/sweatybetty.svg" alt="" width="146" height="22" /></figure> </a></div></div><div class="winners-slider-controls-wrap"><div class="swiper-button-prev"></div><div class="swiper-button-next"></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-2e5b54c section section-tabs module elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="2e5b54c" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-8c27f58 elementor-column elementor-col-100 elementor-top-column" data-id="8c27f58" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-09c1095 elementor-widget elementor-widget-heading" data-id="09c1095" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Predict your customer’s needs every time, effortlessly.</h2></div></div><div class="elementor-element elementor-element-3adc057 elementor-widget elementor-widget-html" data-id="3adc057" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="props"><div class="props-tab-nav"><div class="props-tab" data-tab="1"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/precision.svg" alt="" width="28" height="28" /> <span>Precision</span></div><div class="props-tab" data-tab="2"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/breadth.svg" alt="" width="28" height="28" /> <span>Breadth</span></div><div class="props-tab" data-tab="3"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/scale.svg" alt="" width="28" height="28" /> <span>Scalability</span></div><div class="props-tab" data-tab="4"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/privacy.svg" alt="" width="21" height="26" /> <span>Privacy</span></div></div><div class="props-tab-content"><div class="props-tab-content-wrap" data-visible-content="1"> <strong>Precision</strong><div class="props-tab-text"><h4>Serve the most relevant content in every interaction</h4><p><strong>Power deeper personalization with differentiative machine learning, predictive targeting, and propensity models.</strong></p><h5>KEY FEATURES</h5><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/AI-Insights.svg" alt="" width="22" height="22" /> <span>Use AI insights to identify deeper personalization opportunities by matching every variation to its most relevant audience</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/AI-Match.svg" alt="" width="22" height="22" /> <span>Auto-match content variations to customer's AI-enhanced affinity profiles</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Target-Geo.svg" alt="" width="22" height="22" /> <span>Target customers based on consumer spend insights in their geographies, powered by Mastercard’s proprietary models</span></div></div><div class="props-tab-images"><div class="props-prec-wrap"><div class="props-prec-block"><div class="props-prec-img-top"><div class="props-prec-img-top-profile"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/04/img-profile-top.svg" alt="" width="226" height="30" /></div><div class="props-prec-img-top-action"><div class="props-prec-img-top-action-inner"><div class="text text-1"> <strong>Affinity to: <span>Student Cards</span></strong> <em>5m</em></div><div class="text text-2"> <strong>High Spend Propensity Detected: <span>Travel</span></strong> <em>1m</em></div></div></div></div><div class="props-prec-img-mid retina_parent"> <img loading="lazy" decoding="async" class="img-1" src="/wp-content/uploads/2024/03/img-student-2.png" alt="" width="432" height="262" /> <img loading="lazy" decoding="async" class="img-2" src="/wp-content/uploads/2024/03/img-travel-2.png" alt="" width="432" height="262" /></div><div class="props-prec-callout"> <span class="props-prec-callout-1">The most relevant variation automatically matched to each user</span> <span class="props-prec-callout-2">AI enhances each user’s affinity profile with predicted intent</span></div></div></div></div></div><div class="props-tab-content-wrap" data-visible-content="2"> <strong>Breadth</strong><div class="props-tab-text"><h4>Bring your ideas to life</h4><p><strong>Access a robust capability set of real-time, behavioral, contextual, and event-based targeting options.</strong></p><h5>KEY FEATURES</h5><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Real-Time.svg" alt="" width="22" height="22" /> <span>Capture customer’s attention with experiences that adapt to real-time user behavior</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Social-Proof.svg" alt="" width="22" height="22" /> <span>Drive conversions with Social Proof and Real-Time Messaging</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Trigger.svg" alt="" width="22" height="22" /> <span>Reach customers at critical moments at any point in their journey with event-based triggered messages</span></div></div><div class="props-tab-images"><div class="props-bre-wrap"><div class="props-bre-block"> <img loading="lazy" decoding="async" class="img-1" src="/wp-content/uploads/2024/03/img-phone-opened.svg" alt="" width="244" height="520" /> <img loading="lazy" decoding="async" class="img-2" src="/wp-content/uploads/2024/03/img-phone-locked.svg" alt="" width="244" height="520" /><div class="props-bre-sites"></div></div><div class="props-bre-banners"><div class="retina_parent props-bre-banner props-bre-banner-1"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/ecomm-banner.png" alt="" width="358" height="87" /></div><div class="retina_parent props-bre-banner props-bre-banner-2"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/fi-banner.png" alt="" width="358" height="83" /></div><div class="retina_parent props-bre-banner props-bre-banner-3"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/qsr-banner.png" alt="" width="358" height="86" /></div></div><div class="retina_parent props-bre-push"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/04/push-notification.png" alt="" width="297" height="303" /></div></div></div></div><div class="props-tab-content-wrap" data-visible-content="3"> <strong>Scalability</strong><div class="props-tab-text"><h4>Scale your program with ease</h4><p><strong>Easily scale personalization across channels and teams with a flexible, unified, agnostic architecture.</strong></p><h5>KEY FEATURES</h5><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Journey.svg" alt="" width="22" height="22" /> <span>Seamlessly personalize the entire customer journey, not just individual touchpoints</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Workflow.svg" alt="" width="22" height="22" /> <span>Extend personalization to any channel and unify disparate teams within the same system and workflow</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Templates.svg" alt="" width="22" height="22" /> <span>Take campaigns from concept to execution with proven playbooks and out of the box templates</span></div></div><div class="props-tab-images"><div class="props-sca-wrap"><div class="props-sca-head"><div class="props-sca-head-title">Kate Jones</div><div><strong>High Affinity:</strong> Luxury Items, Women’s Clothing</div></div><div class="props-sca-timeline"><div class="props-sca-item props-sca-item-plain"> <strong>First visit: 03/19 at 12:32 PM</strong> <span>Personalized landing page</span></div><div class="props-sca-item props-sca-item-trigger"> <svg width="9" height="10" viewBox="0 0 9 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M5.80448 1.30207C5.80448 0.63158 4.99215 0.234259 4.452 0.706077C3.08835 1.89913 1.97914 3.19584 0.905618 4.63618C0.816473 4.75618 0.763381 4.8977 0.752213 5.04515C0.741053 5.19253 0.772253 5.34005 0.842363 5.47138C0.912481 5.6027 1.01877 5.71265 1.14948 5.78915C1.28019 5.86565 1.43023 5.9057 1.58298 5.9048H3.19658V8.69796C3.19658 9.36846 4.00898 9.76573 4.54688 9.29391C5.91278 8.10088 7.02091 6.80413 8.09438 5.36383C8.18356 5.24383 8.23666 5.1023 8.24776 4.95485C8.25893 4.80748 8.22773 4.65995 8.15761 4.52863C8.08756 4.3973 7.98121 4.28735 7.85056 4.21085C7.71983 4.13435 7.56976 4.0943 7.41706 4.0952H5.80561V1.30207H5.80448Z" fill="#270D4A"/> </svg> <strong>Trigger:</strong> Cart Abandonment</div><div class="props-sca-item props-sca-item-plain"> <strong>03/20 at 3:00 PM</strong> <span>Personalized Email</span></div><div class="props-sca-item props-sca-item-plain"> <strong>03/21 at 8:00 PM</strong> <span>Flash sale personalized push</span></div><div class="props-sca-item props-sca-item-trigger"> <svg width="9" height="8" viewBox="0 0 9 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.6236 0.350127C8.72702 0.457841 8.8082 0.584876 8.86251 0.723974C8.91682 0.863072 8.94319 1.01151 8.94011 1.1608C8.93703 1.31009 8.90457 1.45731 8.84458 1.59406C8.78459 1.7308 8.69824 1.85438 8.59048 1.95774C7.81791 2.71205 7.09004 3.51083 6.41061 4.35001C5.55322 5.41396 4.5159 6.82152 4.18398 7.4165C4.091 7.58341 3.95745 7.72418 3.79567 7.82582C3.63389 7.92746 3.4491 7.98668 3.25837 7.99801C3.06765 8.00934 2.87715 7.97242 2.70447 7.89064C2.53179 7.80887 2.38252 7.68489 2.27043 7.53017C2.16326 7.38142 1.90863 7.09173 1.59815 6.7702C1.29157 6.45193 0.673855 5.84915 0.513418 5.71794C0.391167 5.62608 0.288709 5.5105 0.212177 5.37811C0.135644 5.24572 0.0866099 5.09925 0.0680101 4.94747C0.0494104 4.79569 0.0616272 4.64171 0.103929 4.49476C0.146231 4.34781 0.217749 4.21091 0.314201 4.09225C0.410652 3.97358 0.530055 3.8756 0.665262 3.80417C0.800469 3.73273 0.948699 3.68931 1.10108 3.6765C1.25346 3.6637 1.40686 3.68177 1.55209 3.72964C1.69732 3.77751 1.8314 3.85419 1.94631 3.95509C2.1665 4.13371 2.77772 4.72934 3.05248 5.00735C3.56637 4.30105 4.09566 3.60609 4.63996 2.92296C5.38115 2.0093 6.17448 1.1392 7.01598 0.317001C7.12366 0.213541 7.25066 0.132309 7.38973 0.077946C7.52881 0.0235832 7.67723 -0.00284513 7.82652 0.000170865C7.97581 0.00318686 8.12305 0.0355881 8.25981 0.0955235C8.39658 0.155459 8.5202 0.241754 8.6236 0.349478V0.350127Z" fill="#270D4A"/> </svg> <strong>Completed Purchase</strong></div><div class="props-sca-item props-sca-item-plain"> <strong>03/22 at 9:00 PM</strong> <span>Promo code on SMS for 20% off next item</span></div><div class="props-sca-item props-sca-item-plain"> <strong>03/28 at 11:00 AM</strong> <span>In-Store: Recommendations in Kiosk</span></div></div></div></div></div><div class="props-tab-content-wrap" data-visible-content="4"> <strong>Privacy</strong><div class="props-tab-text"><h4>Deliver experiences responsibly</h4><p><strong>Put customers first with tools and templates that prioritize privacy.</strong></p><h5>KEY FEATURES</h5><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Targeting.svg" alt="" width="22" height="22" /> <span>Deliver self-segmentation experiences out of the box with Zero-Party Data templates</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Cookies.svg" alt="" width="22" height="22" /> <span>Automatically adhere to No Consent, No Cookies</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/MACH.svg" alt="" width="22" height="22" /> <span>Personalize with confidence - Experience OS is certified and accredited for full-regulatory compliance</span></div></div><div class="props-tab-images"><div class="props-pri-wrap"><div class="props-pri-img props-pri-img-l retina_parent"> <img loading="lazy" decoding="async" class="img-1" src="/wp-content/uploads/2024/03/privacy-l-1.png" alt="" width="370" height="372" /> <img loading="lazy" decoding="async" class="img-2" src="/wp-content/uploads/2024/03/privacy-l-2.png" alt="" width="370" height="372" /></div><div class="props-pri-img props-pri-img-m retina_parent"> <img loading="lazy" decoding="async" class="img-1" src="/wp-content/uploads/2024/03/privacy-m-1.png" alt="" width="300" height="200" /> <img loading="lazy" decoding="async" class="img-2" src="/wp-content/uploads/2024/03/privacy-m-2.png" alt="" width="300" height="200" /> <img loading="lazy" decoding="async" class="img-3" src="/wp-content/uploads/2024/03/privacy-m-3.png" alt="" width="300" height="200" /></div><div class="props-pri-img props-pri-img-s retina_parent"> <img loading="lazy" decoding="async" class="img-1" src="/wp-content/uploads/2024/03/privacy-s-1.png" alt="" width="122" height="63" /> <img loading="lazy" decoding="async" class="img-2" src="/wp-content/uploads/2024/03/privacy-s-2.png" alt="" width="122" height="63" /></div></div></div></div></div><div class="props-bgs"></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-23c73a1 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="23c73a1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-ff98770 elementor-column elementor-col-100 elementor-top-column" data-id="ff98770" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-51e11b1 elementor-widget elementor-widget-shortcode" data-id="51e11b1" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="gf-tabbed-banner-large-component" class="gartner"><div class="gft-container"><div class="gft-container-inner"><div class="gft-title">Recognized as a <span class="accent">Leader</span> in personalization. Built for how commerce happens next.</div><div class="gft-tabs"><div class="gft-tab active-tab" data-title="gartner">Gartner</div><div class="gft-tab" data-title="forrester">Forrester</div></div><div class="gft-tab-content active-tab" data-tab="gartner"> <a href="/guides/gartner/" title="Gartner MQ" class="gft-img-wrap retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2026/02/gartner-2026-MagicQuadrant-personalization.png" width="441" height="441" alt="Gartner" > </a><div class="gft-copy"><span class="accent">Eight consecutive times </span>of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.</div> <a href="/guides/gartner/" title="Gartner MQ" class="gft-cta">Read the Gartner® report</a></div><div class="gft-tab-content" data-tab="forrester"> <a href="/guides/forrester/" title="Forrester" class="gft-img-wrap retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2025/02/forrester-2024-banner.png" width="441" height="441" alt="Forrester" > </a><div class="gft-copy">Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.</div> <a href="/guides/forrester/" title="Forrester" class="gft-cta">Read the Forrester report</a></div></div></div></div><style>#gf-tabbed-banner-large-component > div > div > div.gft-tabs{display:none;}
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<br>Look no further.</h2></div></div></div></div></div><div class="elementor-element elementor-element-42ffaff elementor-column elementor-col-50 elementor-inner-column" data-id="42ffaff" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1221b97 elementor-widget elementor-widget-text-editor" data-id="1221b97" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">See how our customers are taking their Experience Optimization to the next level.</div></div></div><div class="elementor-element elementor-element-a883d5f elementor-widget elementor-widget-html" data-id="a883d5f" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/personalization-examples/#theme=content-personalization%2Cjourney-personalization%2Cpromotional-messaging%2Curgency-and-demand-strategies&order=menu_order&gate=or" title="See more targeting use cases">See more targeting use cases →</a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-f65a5e9 elementor-section-full_width section-insp-bottom elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="f65a5e9" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-9256a59 elementor-column elementor-col-100 elementor-inner-column" data-id="9256a59" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-8c293bd elementor-widget elementor-widget-html" data-id="8c293bd" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="insp-slider splide"><div class="splide__track"><ul class="splide__list"><li class="splide__slide"> <a href="/use-case/affinity-based-emails-for-qsr/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-1.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #022147;">CONTENT PERSONALIZATION</strong> <span class="insp-text">Personalize emails by affinity to drive engagement and conversions</span> </a></li><li class="splide__slide"> <a href="/use-case/education-cross-promotion/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-2.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #FF8D4D;">PROMOTIONAL MESSAGING</strong> <span class="insp-text">Cross-promote additional banking products and services with relevant education content and offers</span> </a></li><li class="splide__slide"> <a href="/use-case/contextual-based-homepage-hero-banners-in-finance/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/04/inspo-target-3.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #5D39B9;">JOURNEY PERSONALIZATION</strong> <span class="insp-text">Using contextual data to segment new users for an experience</span> </a></li><li class="splide__slide"> <a href="/use-case/weather-targeted-recommendations/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-4.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #FF8D4D;">PROMOTIONAL MESSAGING</strong> <span class="insp-text">Powering effective product recommendations using weather targeting</span> </a></li><li class="splide__slide"> <a href="/use-case/upsell-customers-by-recommending-offers-and-products-in-finance/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-5.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #249BE0;">PRODUCT DISCOVERY</strong> <span class="insp-text">Upsell customers by recommending personalized complimentary offers and products</span> </a></li><li class="splide__slide"> <a href="/use-case/showcase-products-based-on-loyalty-points/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-6.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #022147;">CONTENT PERSONALIZATION</strong> <span class="insp-text">Show products available with loyalty points to drive discovery and increase revenue</span> </a></li><li class="splide__slide"> <a href="/use-case/application-form-a-b-testing-strategy-in-finance/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/04/inspo-target-7.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #5D39B9;">JOURNEY PERSONALIZATION</strong> <span class="insp-text">Testing application form layouts to increase conversion rates</span> </a></li><li class="splide__slide"> <a href="/use-case/a-b-testing-category-page-filters-facets-and-sorting-tools/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-8.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #249BE0;">PRODUCT DISCOVERY</strong> <span class="insp-text">A/B testing category page filters, facets, and sorting tools</span> </a></li><li class="splide__slide"> <a href="/use-case/live-commerce-personalization/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-9.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #249BE0;">PRODUCT DISCOVERY</strong> <span class="insp-text">Differentiate the live commerce experience with personalized recommendations</span> </a></li><li class="splide__slide"> <a href="/use-case/promote-new-categories/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-10.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #FF8D4D;">PROMOTIONAL MESSAGING</strong> <span class="insp-text">Increase everyday spending by leveraging spend data to promote relevant offers in new categories</span> </a></li><li class="splide__slide"> <a href="/use-case/continuous-recommendation-testing-on-the-homepage/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-11.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #249BE0;">PRODUCT DISCOVERY</strong> <span class="insp-text">Continuous A/B testing of Homepage recommendation strategies</span> </a></li><li class="splide__slide"> <a href="/use-case/testing-the-order-of-the-homepage-elements/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/04/inspo-target-12.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #5D39B9;">JOURNEY PERSONALIZATION</strong> <span class="insp-text">Test the order of homepage elements to increase engagement</span> </a></li></ul></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-d5d438d section section-more module elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="d5d438d" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-08ab58c elementor-column elementor-col-100 elementor-top-column" data-id="08ab58c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-81daa8b elementor-widget elementor-widget-heading" data-id="81daa8b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Experience targeting capabilities that will take you from concept to execution, faster</h2></div></div><section class="elementor-element elementor-element-a03c3e5 elementor-section-full_width features-wrap elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="a03c3e5" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-98faa17 elementor-column elementor-col-100 elementor-inner-column" data-id="98faa17" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-dbff23c feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="dbff23c" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/User-Experience.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Transform static content into personalized experiences</div><p class="elementor-image-box-description">Change any static content element such as hero banners, calls-to-action buttons, promotional areas, product listing pages and more, and tailor it to each user or segment, optimized for maximum performance.</p></div></div></div></div><div class="elementor-element elementor-element-037d408 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="037d408" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Layout.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Tailor page layouts & designs</div><p class="elementor-image-box-description">Dynamically restructure any page layout or element. Automatically rearrange the grid, menu items, and categories to deliver customized layouts according to each visitor’s preferences.</p></div></div></div></div><div class="elementor-element elementor-element-29f765e feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="29f765e" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Affinity-Allocation.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Target users by affinity sitewide</div><p class="elementor-image-box-description">Route traffic and adapt to changing preferences in real-time with Affinity Allocation. Create campaigns personalized by affinity to deliver relevant content and product.</p></div></div></div></div><div class="elementor-element elementor-element-7f525ea feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="7f525ea" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Journey-1.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Deploy adaptive recommendations</div><p class="elementor-image-box-description">Tap into user affinities, context, and real-time intent and improve revenue with powerful, journey-aware content and product recommendations across web, mobile apps, email, and ads. More on <a href="/recommend/">Recommendation Engine</a>.</p></div></div></div></div><div class="elementor-element elementor-element-0f719eb feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="0f719eb" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Automate.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Automatically incorporate testing and optimization into every action</div><p class="elementor-image-box-description">Test every single element of content within your website, mobile app, or email, and let Dynamic Yield’s decisioning engine maximize performance and results for your most important KPIs.</p></div></div></div></div><div class="elementor-element elementor-element-c181296 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="c181296" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Layout-2.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Automate content personalization at scale</div><p class="elementor-image-box-description">Let machine learning algorithms dynamically select the most relevant content for each user in carousels, multi-item banners, and more, by syncing your personalization campaigns with fresh data feeds and creative libraries.</p></div></div></div></div><div class="elementor-element elementor-element-e7480c5 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="e7480c5" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Client-Side.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Personalize on both the server & client-side</div><p class="elementor-image-box-description">Go beyond client-side deployment and run personalization on the server-side. Test, optimize, and personalize the entire experience, from algorithms to complete website re-brands.</p></div></div></div></div><div class="elementor-element elementor-element-ab91e11 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="ab91e11" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Tools.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Access Powerful Developer Tools & APIs</div><p class="elementor-image-box-description">Dynamic Yield’s powerful APIs and SDKs deliver the entire breadth of personalization at every single digital channel and customer touchpoint. Explore our <a href="/experience-apis/">Personalization APIs</a>.</p></div></div></div></div><div class="elementor-element elementor-element-fc83ff6 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="fc83ff6" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Click.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Build and deploy quickly with a visual experience editor</div><p class="elementor-image-box-description">Design personalization and experimentation campaigns with a visual “What You See Is What You Get” Editor without requiring help from designers or developers.</p></div></div></div></div><div class="elementor-element elementor-element-4ca1da3 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="4ca1da3" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Predict.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Enjoy an intuitive, easy to use operating system</div><p class="elementor-image-box-description">Whether you’re a marketer, product manager, merchandiser, or data scientist, Dynamic Yield’s consistent UI and streamlined workflow will transform your customer experience from vision to reality.</p></div></div></div></div><div class="elementor-element elementor-element-cb0d08f feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="cb0d08f" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Layers.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Easily integrate your entire marketing stack</div><p class="elementor-image-box-description">Dynamic Yield’s open and flexible operating system integrates with the leading marketing platforms to help you maximize the power of personalization. Explore all <a href="/integrations/">integrations</a>.</p></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-9692f14 section section-case-studies module elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="9692f14" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-752368c elementor-column elementor-col-100 elementor-top-column" data-id="752368c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-a145648 elementor-widget elementor-widget-heading" data-id="a145648" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Why industry experts choose Dynamic Yield for Personalization and Targeting</h3></div></div><div class="elementor-element elementor-element-8aa756b elementor-widget elementor-widget-shortcode" data-id="8aa756b" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="exp-cs-slider"><a href="/case-studies/hrs/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat travel">Travel</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/hrs.jpg" alt="HRS"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/11/hrs.svg" alt=""><p>HRS drives a <strong>double digit uplift in ARPU</strong> with precise targeting</p><span>Read HRS case study →</span></div></div></a><a href="/case-studies/sky/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat telecommunications">Telecommunications</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/04/sky.jpg" alt="Sky"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/04/sky.svg" alt=""><p>Sky drives <strong>140% uplift</strong> from recently-lapsed subscribers with personalized limited-time offers</p><span>Read Sky case study →</span></div></div></a><a href="/case-studies/electrolux/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat consumer-electronics">Consumer electronics</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/04/electrolux.jpg" alt="Electrolux"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/04/electrolux.svg" alt=""><p>Electrolux achieves a <strong>16% uplift in D2C revenue</strong> with personalization across 21 markets and 16 languages</p><span>Read Electrolux case study →</span></div></div></a><a href="/case-studies/elf/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat beauty">beauty</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/12/elf.jpg" alt="elf"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/elf.svg" alt=""><p>e.l.f. Cosmetics <strong>realizes 17.6% increase in CR</strong> by personalizing the menu based on users’ past shopping behavior</p><span>Read elf case study →</span></div></div></a></div> <script>(function($) {
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We're able to deliver a truly customized shopping experience and personalize at lightning speeds to help our customers find the right products and the right content for their outdoor recreational activities.</span></div><div class="testi-author"><div class="testi-author-img retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/wilbert.png" alt="" width="52" height="52" /></div><div class="testi-author-info"> <strong>Wilbert Vivas</strong> <span>eCommerce Manager, Cabela’s Canada</span></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-5dcf38d section section-caps module elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5dcf38d" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-25a33fc elementor-column elementor-col-100 elementor-top-column" data-id="25a33fc" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-61a2443 section-caps-inner elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="61a2443" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-42c4260 elementor-column elementor-col-50 elementor-inner-column" data-id="42c4260" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-44c3d0c elementor-widget elementor-widget-heading" data-id="44c3d0c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Better together</h2></div></div><div class="elementor-element elementor-element-bdf0e77 elementor-widget elementor-widget-text-editor" data-id="bdf0e77" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Our applications are more powerful when coupled with the rest of our capabilities, all available in a <a href="/experience-os/">single operating system for personalization</a>.</div></div></div></div></div></div><div class="elementor-element elementor-element-3c70658 elementor-column elementor-col-50 elementor-inner-column" data-id="3c70658" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-9302be2 cap-box-wrap elementor-widget elementor-widget-html" data-id="9302be2" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/segmentation/" class="cap-box cap-box-discover"><figure class="cap-box-img"> <img loading="lazy" decoding="async" class="cap-box-img-def" src="/wp-content/uploads/2023/11/discover-def.svg" alt="" width="40" height="40" /> <img loading="lazy" decoding="async" class="cap-box-img-hov" src="/wp-content/uploads/2023/11/discover-hov.svg" alt="" width="40" height="40" /></figure> <strong>Segmentation</strong> <span>Identify, build, and analyze audiences.</span> </a> <a href="/optimization/" class="cap-box cap-box-optimize"><figure class="cap-box-img"> <img loading="lazy" decoding="async" class="cap-box-img-def" src="/wp-content/uploads/2023/11/optimize-def.svg" alt="" width="28" height="40" /> <img loading="lazy" decoding="async" class="cap-box-img-hov" src="/wp-content/uploads/2023/11/optimize-hov.svg" alt="" width="28" height="40" /></figure> <strong>Optimization</strong> <span>Experiment on any digital property.</span> </a> <a href="/journey-orchestration/" class="cap-box cap-box-engage"><figure class="cap-box-img"> <img loading="lazy" decoding="async" class="cap-box-img-def" src="/wp-content/uploads/2023/11/engage-def.svg" alt="" width="35" height="40" /> <img loading="lazy" decoding="async" class="cap-box-img-hov" src="/wp-content/uploads/2023/11/engage-hov.svg" alt="" width="35" height="40" /></figure> <strong>Journey Orchestration</strong> <span>Reach customers at critical moments.</span> </a> <a href="/recommendations/" class="cap-box cap-box-recommend"><figure class="cap-box-img"> <img loading="lazy" decoding="async" class="cap-box-img-def" src="/wp-content/uploads/2023/11/recommend-def.svg" alt="" width="37" height="40" /> <img loading="lazy" decoding="async" class="cap-box-img-hov" src="/wp-content/uploads/2023/11/recommend-hov.svg" alt="" width="37" height="40" /></figure> <strong>Recommendations</strong> <span>Algorithmically predict customers’ interests.</span> </a></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-38f32b8 elementor-section-full_width section-related module elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="38f32b8" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-1a70240 elementor-column elementor-col-100 elementor-top-column" data-id="1a70240" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-638bd08 elementor-widget elementor-widget-shortcode" data-id="638bd08" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="related-articles-shortcode"><div class="related-articles-header"><h3>Featured resources</h3> <span class="related-articles-nav"></span></div><div class="related-articles-slider"><a href="https://www.dynamicyield.com/course/personalization-and-targeting/" title="Personalization & Targeting Course" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="1200" height="628" src="https://www.dynamicyield.com/wp-content/uploads/2020/07/XP2-PersonalizationTargeting-FB-1200x628.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Course</span><h4>Personalization & Targeting Course</h4> <span class="related-article-desc">The most important considerations and steps to delivering a more tailored experience, including why it’s become table stakes, how to build a program around it, and ways to get started. </span> <span class="related-article-cta">Start the course →</span> </a><a href="https://www.dynamicyield.com/lesson/exposing-the-complexity-of-user-affinities/" title="One-To-One Targeting With Affinity-Based Personalization" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2019/09/Exposing-the-complexity-of-user-affinity-and-unleashing-its-full-power-Blog.jpg" class="attachment-full size-full" alt="user affinity" /></div> <span class="related-article-type">Lesson</span><h4>One-To-One Targeting With Affinity-Based Personalization</h4> <span class="related-article-desc">Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/lesson/weather-based-targeting/" title="How To Use Weather Targeting For Personalization" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2015/10/How-to-use-weather-targeting-for-personalization-Blog.jpg" class="attachment-full size-full" alt="weather targeting" /></div> <span class="related-article-type">Lesson</span><h4>How To Use Weather Targeting For Personalization</h4> <span class="related-article-desc">Improve the customer experience and increase conversions with weather-based targeting.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/blog/affinity-allocation/" title="Transform the Way Customers Experience Personalization with Affinity Allocation" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/04/dy-affinity-allocation-feature.png" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Article</span><h4>Transform the Way Customers Experience Personalization with Affinity Allocation</h4> <span class="related-article-desc">How affinity targeting is redefining personalization throughout the digital journey.</span> <span class="related-article-cta">Read the article →</span> </a><a href="https://www.dynamicyield.com/blog/introducing-predictive-targeting/" title="Introducing: Automated Personalization With Dynamic Yield’s Predictive Targeting" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/predictivetargeting_blog.jpg" class="attachment-full size-full" alt="Predictive Targeting by Dynamic Yield" /></div> <span class="related-article-type">Article</span><h4>Introducing: Automated Personalization With Dynamic Yield’s Predictive Targeting</h4> <span class="related-article-desc">Predictive Targeting, an AI-Powered solution by Dynamic Yield, automatically converts every A/B test into an effective personalization opportunity.</span> <span class="related-article-cta">Read the article →</span> </a><a href="https://www.dynamicyield.com/talks/audiencing-and-personalization-with-decathlon/" title="The New Era Of Audiencing With Decathlon" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/cx-circle-decathlon.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Talk</span><h4>The New Era Of Audiencing With Decathlon</h4> <span class="related-article-desc">Learn how Decathlon UK leverages behavior-based targeting to put customer motivations at the forefront.</span> <span class="related-article-cta">Watch the talk →</span> </a><a href="https://www.dynamicyield.com/article/rule-vs-machine-learning-based-personalization/" title="Where Rule-Based Targeting Ends And Machine Learning Begins" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2021/01/dy-machinelearning-795x320-1.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Article</span><h4>Where Rule-Based Targeting Ends And Machine Learning Begins</h4> <span class="related-article-desc">Are machines inherently superior at decision-making than humans? Discover how the different methods for achieving relevance aren't mutually exclusive.</span> <span class="related-article-cta">Read the article →</span> </a><a href="https://www.dynamicyield.com/lesson/layout-personalization/" title="Personalizing Websites With Dynamic Content Layouts" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2015/11/Personalizing-websites-with-dynamic-content-layouts-Blog.jpg" class="attachment-full size-full" alt="dynamic content layout" /></div> <span class="related-article-type">Lesson</span><h4>Personalizing Websites With Dynamic Content Layouts</h4> <span class="related-article-desc">Here are three powerful ways to immediately benefit your existing site with layout personalization.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/case-studies/chal-tec/" title="Chal-Tec Creates Specialized Experiences In A Marketplace World" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/chaltec-feature.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Case study</span><h4>Chal-Tec Creates Specialized Experiences In A Marketplace World</h4> <span class="related-article-desc">Learn how the German eCommerce giant employed Multi-Touch Campaigns to personalize the entire user journey.</span> <span class="related-article-cta">Read the case study →</span> </a><a href="https://www.dynamicyield.com/blog/affinity-based-audiences/" title="Leverage A New Class Of Affinity-Based Audiences For Hyper-Targeted Experiences" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/predictivetargeting_blog.jpg" class="attachment-full size-full" alt="Predictive Targeting by Dynamic Yield" /></div> <span class="related-article-type">Article</span><h4>Leverage A New Class Of Affinity-Based Audiences For Hyper-Targeted Experiences</h4> <span class="related-article-desc">Create experiences the user is more likely to engage with now, and as their preferences change over time using affinity-based audiences.</span> <span class="related-article-cta">Read the article →</span> </a><a href="https://www.dynamicyield.com/lesson/client-side-vs-server-side/" title="Client-Side Vs Server-Side A/B Testing And Personalization" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2020/07/Client-side-vs-server-side-AB-Testing-and-personalization-Blog-1.jpg" class="attachment-full size-full" alt="client-side vs server-side" /></div> <span class="related-article-type">Lesson</span><h4>Client-Side Vs Server-Side A/B Testing And Personalization</h4> <span class="related-article-desc">An in-depth analysis of the most important technical considerations when comparing client-side vs server-side rendering.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/lesson/6-exit-intent-tactics/" title="Effective CRO Tactics For Personalized Exit Popups" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2016/01/Effective-CRO-tactics-for-personalized-exit-popups-Blog.jpg" class="attachment-full size-full" alt="cro exit popups" /></div> <span class="related-article-type">Lesson</span><h4>Effective CRO Tactics For Personalized Exit Popups</h4> <span class="related-article-desc">Follow these proven behavioral exit popup strategies to maximize conversion rate and minimize site abandonments.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/case-studies/tottenham-hotspur/" title="Tottenham Personalizes the Fan Experience" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/tottenham-feature.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Case study</span><h4>Tottenham Personalizes the Fan Experience</h4> <span class="related-article-desc">Learn how the Spurs reimagined the mobile website, optimized the conversion funnel, and crafted unique experiences around major events.</span> <span class="related-article-cta">Read the case study →</span> </a><a href="https://www.dynamicyield.com/lesson/the-power-of-social-proof/" title="The Psychology Of Social Proof Marketing To Drive Conversions" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2015/11/The-psychhology-of-social-proof-marketing-Blog.jpg" class="attachment-full size-full" alt="social proof marketing" /></div> <span class="related-article-type">Article</span><h4>The Psychology Of Social Proof Marketing To Drive Conversions</h4> <span class="related-article-desc">Learn how to increase sales and conversions by leveraging the psychological power of social proof and scarcity messaging.</span> <span class="related-article-cta">Read the article →</span> </a></div></div><style>.related-articles-shortcode {
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