Personalization Innovator Archives — Mastercard Dynamic Yield
2026-02-28 19:03 Diff

Carrefour Argentina

Carrefour Argentina has demonstrated resilience and innovation, leading the way in the online grocery sector in Latin America. The team uses cross-selling personalization tactics to deliver an intuitive customer experience that boosts conversion and average order value, no small feat in Argentina’s challenging economic landscape.

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KENZO

This LVMH Maison is being recognized for redefining its eCommerce experience to forge a stronger and more meaningful connection between customers and the brand, setting the bar for what a personalized luxury experience can be.

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Elkjøp

Elkjøp is the largest consumer electronics retailer in the Nordics, with four hundred stores in six countries. Its team’s focus on highlighting accessories within its product catalog through the experimentation with new features during the busy Black Friday shopping period (and beyond) have earned them a top spot as innovators, along with impressive results in add-to-cart rates and revenue across market deployments.

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Cotopaxi

Cotopaxi is a sustainable outdoor apparel brand with a mission for fair fashion to move people to do good. It is recognized as a Personalization Innovator for its enhancement of product detail and listing pages through advanced recommendation strategies that tailor products based on type, features, user affinity, and more, as well as its testing of layouts, image options, product comparison modules and other helpful experiences, driving significant revenue uplift.

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LUISAVIAROMA

The luxury retailer is being recognized for the third year in a row for its continued leadership in product recommendations and early adoption of affinity allocation for personalization based on real-time user preferences.

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HUGO BOSS

The leading global fashion lifestyle company is being recognized for its excellence in team and process, which involves a unique approach centered around rapid iteration, enabling massive campaign scale.

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Wild Fork

The meat and seafood market is being recognized for its incredible time-to-value from personalization, which includes an extensive roster of experiments across campaign types and channels.

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Super-Pharm

The Israeli multinational drugstore chain and marketplace is being recognized for delivering an intimate digital experience on 99% of its website’s pages, with a philosophy rooted in relentless experimentation and targeted personalization.

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Shoppers Stop

This retail giant is being recognized for creating two innovative strategies to increase site engagement, using gamification and real-time product recommendation filtering to nearly double its revenue per user.

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LUISAVIAROMA

A winner two years running, the luxury fashion retailer is being recognized for deploying personalized recommendations on its mobile app and introducing dynamic content on the website to drive a 10% uplift in revenue.

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FortyTwo

The leading home eCommerce site in Singapore is being recognized for implementing and optimizing a comprehensive product recommendation strategy, which has driven over a third of its revenue from personalization.

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Tappan

The online art gallery that supports emerging artists globally is being recognized for its ability to quickly adjust strategy and move at a fast pace while also delicately balancing its merchandising approach and personalizing experiences through the use of AI.

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Linen Chest

The Canadian retailer of bedding, dinnerware, home decor, and more is being recognized for its motivation to be both test and learn focused as well as dedicated to customer-centricity, which the company has been able to achieve through a highly efficient and methodical personalization program.

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StriVectin

Pioneering skincare brand matches customers with the perfect products for their specific needs and routines using a custom-built skin care quiz.

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The Warehouse Group

New Zealand-based retail group develops tailored customer experiences across its family of sub-brands, reimagining the checkout experience and building custom recommendation widgets.

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LUISAVIAROMA

Luxury fashion retailer taps the power of social media influencers to further personalize on-site shopping experiences according to users’ style and preferences.

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Driving Big Results with Personalization

  • How Valamar converts travel intent into bookings with real-time context

  • What makes Saks’ personalization engine a game-changer for driving 10% more conversions?

  • Bringing the in-store expert online: How Bergzeit reinvented gear discovery with conversational commerce

  • 32% of Total Purchases from AdaptML Recommendations

  • +88% Conversion Uplift with Mastercard Predictive Spend Insights

  • Making Personalization a Breeze for Leading Financial Institutions

  • +10.3% uplift in add-to-cart rate

  • 39% decrease in same-month cancellations

  • 16% contribution to D2C revenue from Dynamic Yield

  • 16% of revenue from recommendations