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}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /></head><body class="page-template page-template-page-template-blank page-template-page-template-blank-php page page-id-173210 wp-featherlight-captions et_fixed_nav et_right_sidebar unknown et_includes_sidebar elementor-default elementor-kit-140995 elementor-page elementor-page-173210 default_header dy-labs-pulse"><div id="page-container"><div id="main-content"><article id="post-173210" class="post-173210 page type-page status-publish hentry"><div class="entry-content"><div data-elementor-type="wp-page" data-elementor-id="173210" class="elementor elementor-173210" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-21ae453 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="21ae453" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-152ff83 elementor-column elementor-col-100 elementor-top-column" data-id="152ff83" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-15c3d11 elementor-widget elementor-widget-html" data-id="15c3d11" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/labs/" title="DY Labs" class="dy-labs-logo"></a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-6915521 pulse-intro-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="6915521" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-1c927ee elementor-column elementor-col-100 elementor-top-column" data-id="1c927ee" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c8fac40 elementor-widget elementor-widget-heading" data-id="c8fac40" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Personalization Pulse:</h1></div></div><div class="elementor-element elementor-element-166a011 pulse-subheader elementor-widget elementor-widget-heading" data-id="166a011" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default">A Scientific Framework for Understanding the Impact, Reach, and Contribution of Your Personalization Program</div></div></div><div class="elementor-element elementor-element-1503f1b elementor-widget elementor-widget-text-editor" data-id="1503f1b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Brands put a lot of energy and thought into implementing different personalization strategies to enhance the digital experience for their customers. And as they look to make the most out of the technology and resources they’ve invested, understanding how well their personalization programs perform is always top of mind.</p><p>In working with hundreds of teams from some of the world’s leading companies, Dynamic Yield customers consistently come to us with two questions:</p><ol><li>How do I measure the overall output of my program?</li><li>What is the context of my results and next steps I should take?</li></ol><p>Oftentimes, an experience hypothesized to generate meaningful results does not show any uplift – and with no real explanation as to why, teams are unsure of how to optimize its performance.</p><p>Dedicated to researching the mechanisms and systems to monitor, measure, and analyze these efforts, the Analyst team at Dynamic Yield found that utilizing the scientific framework of a random, objective Control Group proved the most effective.</p><p>A Control Group is defined as the standard to which comparisons are made in an experiment, allowing for accurate measurement of each test or experience on users versus those who are not exposed to it.</p><p>Partnering closely with a group of Dynamic Yield super users, we developed a framework for building a Global Control Group, which expands upon the scientific approach above by <strong>isolating all experiments or campaigns against a baseline</strong>. Then, we aimed to give the results context, ultimately determining that when measured across <strong>Impact</strong>, <strong>Reach</strong>, and <strong>Contribution</strong>, we could provide a very comprehensive picture of a company’s overall program health. And with clear action items to improve it.</p><p>We call it Personalization Pulse.</p></div></div></div><div class="elementor-element elementor-element-216dfad elementor-widget elementor-widget-heading" data-id="216dfad" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">With Personalization Pulse, you can finally understand:</h3></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-eb428dc pulse-scrollable-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="eb428dc" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-a651f93 elementor-column elementor-col-100 elementor-top-column" data-id="a651f93" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d468a36 elementor-widget elementor-widget-html" data-id="d468a36" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="copy-blocks"><div class="copy-block"><div class="copy-block-inner"><h2>Impact</h2><div class="copy-image retina_parent"> <img decoding="async" src="/wp-content/uploads/2022/03/impact-pic.png" alt="Impact image" width="300" height="108"></div><p><strong>What is it?</strong> Quantify the monetary impact of your experimentation program in incremental revenue and purchases.</p><p><strong>What can you do with it?</strong> Report back to key stakeholders on how much value has been gained to foster excitement and continued support.</p></div><div id="image-wrap-1" class="image-wrap retina_parent show-up"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2022/03/impact-pic.png" alt="Impact image" width="609" height="221"></div></div><div class="copy-block"><div class="copy-block-inner"><h2>Reach</h2><div class="copy-image retina_parent"> <img decoding="async" src="/wp-content/uploads/2022/03/reach-pic.png" alt="Impact image" width="300" height="205"></div><p><strong>What is it?</strong> The percentage of users who were reached by the campaigns measured.</p><p><strong>What can you do with it?</strong> Increase the portion of traffic to receive personalized experiences or focus on significant groups via high-volume touchpoints.</p></div><div id="image-wrap-2" class="image-wrap retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/03/reach-pic.png" alt="Reach image" width="609" height="416"></div></div><div class="copy-block"><div class="copy-block-inner"><h2>Contribution</h2><div class="copy-image retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/03/contribution-pic.png" alt="Impact image" width="300" height="195"></div><p><strong>What is it?</strong> Determine whether the overall or individual contribution of each campaign was positive or negative.</p><p><strong>What can you do with it?</strong> Double down on what’s working or stop the campaigns that aren’t yielding results.</p></div><div id="image-wrap-3" class="image-wrap retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/03/contribution-pic.png" alt="Contribution image" width="609" height="395"></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-5fbc30d elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5fbc30d" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-d100203 elementor-column elementor-col-100 elementor-top-column" data-id="d100203" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-30e539a elementor-widget elementor-widget-text-editor" data-id="30e539a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">The only methodology available in the market today for understanding the true impact of your overall personalization efforts, if you’re a Dynamic Yield customer who is interested in learning more about Personalization Pulse, please reach out to your Customer Success Manager for details.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-5dbd72b pulse-testimonial-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5dbd72b" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-eab1190 elementor-column elementor-col-100 elementor-top-column" data-id="eab1190" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-a9d6332 elementor-widget elementor-widget-html" data-id="a9d6332" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="testimonial-wrap"><div class="testimonial-images"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/03/ulrike.png" alt="Ulrike Thunack" width="112" height="112"></div> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/03/haba-logo.svg" alt="Haba logo" width="74" height="37"></div><div class="testimonial-copy"> <em>“With Personalization Pulse by Dynamic Yield, not only are we able to understand the bottom-line impact of the A/B tests we run, but also which ones were responsible for the most and least incremental revenue, so we can optimize our output.”</em> <strong>Ulrike Thunack</strong> <span>Head of On-Site & Conversion</span></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-564113a funnel-about-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="564113a" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-db7f243 elementor-column elementor-col-100 elementor-top-column" data-id="db7f243" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-fb26ece elementor-widget elementor-widget-heading" data-id="fb26ece" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">About DY Labs</h3></div></div><div class="elementor-element elementor-element-edcdb79 elementor-widget elementor-widget-text-editor" data-id="edcdb79" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">DY Lab products are still in development but show a lot of promise, so we want to give you a chance to try them out. 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}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>jQuery(document).ready(function($) {
let aboutButton = $('.funnel-about-section a');
if (aboutButton) {
aboutButton.on('click', function(e) {
dy_bind_adobe_cta_event($(this), "link", "About DY Labs");
});
}
});</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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