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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content" class="lp-cat-section" style="background-color: #dbcdeb"><div class="lc-container"><div class="lc-title-section"><div class="lp-cat-image-wrap"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/06/targeting-icon.png" alt="" /></div><h1>Personalization & Targeting Course</h1><p class="lc-title-desc"><span style="font-weight: 400;">This course will walk you through the most important considerations and steps to delivering a more tailored experience, including why it’s become table stakes, how to build a program around it, and ways to get started. </span></p></div><div class="lp-cat-container"> <span class="lp-cat-section-count">12 Lessons</span><div class="lp-cat-post-block lc-flex" style="border-left-color: #dbcdeb; border-bottom-color: #dbcdeb"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 1</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/web-personalization/" title="Introduction to website personalization"> Introduction to website personalization </a></h4><p>An introduction to the process of real-time website personalization, including strategies to implement, challenges to consider, and examples to get started.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/web-personalization/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dbcdeb; border-bottom-color: #dbcdeb"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 2</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/opportunity-cost-personalization/" title="The opportunity cost associated with personalization"> The opportunity cost associated with personalization </a></h4><p>Failing to adapt to increasing consumer expectations comes at the expense of data, knowledge, technology, teams, customers, and most all of all, revenue.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/opportunity-cost-personalization/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dbcdeb; border-bottom-color: #dbcdeb"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/benmalki/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/BenMalki-92.png" alt="Ben Malki" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/benmalki/">Ben Malki</a></div><div class="lp-cat-post-author-title"> Director of Customer Success, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 3</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/roles-of-a-personalization-and-optimization-team/" title="The Roles & Structure of an Agile Personalization & Optimization Team"> The Roles & Structure of an Agile Personalization & Optimization Team </a></h4><p>Defining the roles and responsibilities of a scalable personalization and optimization team. Learn how to structure an agile team!</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/roles-of-a-personalization-and-optimization-team/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dbcdeb; border-bottom-color: #dbcdeb"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 4</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/a-scalable-personalization-framework/" title="Building a personalization framework designed to scale"> Building a personalization framework designed to scale </a></h4><p>A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/a-scalable-personalization-framework/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dbcdeb; border-bottom-color: #dbcdeb"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 5</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/anonymous-visitor-tracking/" title="Segmentation and targeting for anonymous visitors"> Segmentation and targeting for anonymous visitors </a></h4><p>How businesses can use anonymous visitor tracking to identify the intent and preferences of “unknown users” in order to personalize experiences that drive action.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/anonymous-visitor-tracking/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dbcdeb; border-bottom-color: #dbcdeb"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 6</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/targeting-high-value-customers/" title="Identifying your most valuable customer segments"> Identifying your most valuable customer segments </a></h4><p>The majority of revenue is now generated by a tiny percentage of users. By identifying and nurturing these valuable customers, brands can gain a sharper perspective on how to improve the overall shopping experience.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/targeting-high-value-customers/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dbcdeb; border-bottom-color: #dbcdeb"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 7</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/personas-into-data-driven-profiles/" title="Turning Personas into Data-Driven Profiles for Segmentation"> Turning Personas into Data-Driven Profiles for Segmentation </a></h4><p>In order to create real value, personas must go beyond mere generalizations, stitching together different data sets for a more grounded understanding of each customer group.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/personas-into-data-driven-profiles/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dbcdeb; border-bottom-color: #dbcdeb"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 8</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/exposing-the-complexity-of-user-affinities/" title="One-to-one targeting with affinity-based personalization"> One-to-one targeting with affinity-based personalization </a></h4><p>Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/exposing-the-complexity-of-user-affinities/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dbcdeb; border-bottom-color: #dbcdeb"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 9</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/strategizing-omnichannel-personalization/" title="Strategizing for omnichannel personalization at scale"> Strategizing for omnichannel personalization at scale </a></h4><p>Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/strategizing-omnichannel-personalization/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dbcdeb; border-bottom-color: #dbcdeb"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 10</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/popup-seo-impact/" title="The Impact of Popups, Overlays, and Interstitials on SEO"> The Impact of Popups, Overlays, and Interstitials on SEO </a></h4><p>There’s a lot to be dismantled and much to glean from Google’s recent algorithm update. In this post, we uncover the truth behind popups and your search rankings.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/popup-seo-impact/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dbcdeb; border-bottom-color: #dbcdeb"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/benmalki/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/BenMalki-92.png" alt="Ben Malki" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/benmalki/">Ben Malki</a></div><div class="lp-cat-post-author-title"> Director of Customer Success, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 11</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/creating-a-culture-of-experimentation/" title="How to create an ongoing culture of experimentation"> How to create an ongoing culture of experimentation </a></h4><p>Continuous optimization of the customer experience stems from instilling a deep sense of understanding around new concepts, mentalities, and goals.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/creating-a-culture-of-experimentation/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dbcdeb; border-bottom-color: #dbcdeb"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 12</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/personalization-pioneers-fjallraven/" title="Full-scale personalization: A Fjällräven case study"> Full-scale personalization: A Fjällräven case study </a></h4><p>How Fjallraven, the legendary Swedish outdoor gear company, increases conversions and CTR through recommendations and personalized messaging.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/personalization-pioneers-fjallraven/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div class="lp-cats-box"><p clas>Explore more learning paths</p><div class="lp-cats-row"><div class="lp-cat-wrap"> <a class="lp-cat"
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addScript('https://fast.wistia.com/assets/external/E-v1.js');
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height: 0;
width: 1px;
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