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6 Notification Templates to Increase Your Conversions - by Dynamic Yield
2026-02-28 18:55 Diff
https://www.dynamicyield.com/blog/notification-templates/
When it comes to website personalization and conversion optimization, artificial intelligence and machine learning is all the rage. Those technologies are cool and sexy. They sound decidedly futuristic. Templates, on the other hand, sound old and fusty, like something you find in Microsoft Word. (Resume template anyone?) If you’re writing about personalization and optimization in 2017, why would you discuss templates?
Templates can be used as an essential part of your optimization plan. In fact, Dynamic Yield’s product offers a built-in templating feature, allowing customers to easily build custom templates – or take advantage of our predefined library of high impact templates. Many of our customers are so in love with templates, that they have been using them for things like on-site notifications, dynamic display ads, exit intent overlays, and more.
Why are we offering templates as part of our enterprise-facing product?

They’re easy to customize: Templates normally do not require specialized coding knowledge to alter and deploy; your average marketer can get in there and make changes to template design and behavior. This is especially important to companies that don’t have deep developer staffs with the ability to write code. But even for companies with developers on staff, the simplicity and elegance of the template design is a boon because the HTML code is very easy to manipulate for more tailored variations. No need to go through endless cycles of development anymore.
They’re simple to scale: Because templates are easy to use, it follows that they would be easy to scale. If you need to create several variations, merely follow the protocol for creating one, rinse, lather, and then repeat.
To create testing variations: The most important feature of a template is creating variations within a preset framework. Want to change the color of an offer overlay notification? Enter the template and choose a different color option from a pull-down menu. Want to change the font on a sale’s countdown message? You can change that, too. Good templates make it simple to change aspects of design and behavior.
Here are six easy-to-deploy, effective templates for your site.
Satisfaction Questionnaire

Sometimes, if you want to know what someone thinks of you, you just have to ask. (eCommerce isn’t dating; there’s no need to be coy.) This template allows businesses to do just that — ask their customers how to improve the onsite user experience. Beyond receiving valuable feedback, serving customers a short questionnaire at some point during the purchasing funnel will allow retailers to collect valuable user information, which will enable their audience segmentation efforts. With the collection information, retailers will be able to better personalize the experience. For instance, a business can suggest the loyalty program to users who gave high marks to reward customers who are likely to be repeat offenders. For those who gave lower marks, retailers can offer coupons in order to incentivize them to return and try the site again.
Coupon Notifications

Discounts are an effective way to drive consumers towards conversion so installing a coupon overlay template seems like a no brainer. Using Dynamic Yield’s targeting capabilities, different coupons can be presented to different user cohorts. For example, you can expose a user who has spent more than 30 seconds on any given product page to a coupon but only once per session. Or this notification can be shown to first-time visitors. Or to a visitor who has navigated back to the homepage, category page, or product page after they’ve started the checkout process, which indicates a hesitation to complete the purchase. Showing this kind of customer a coupon might prod them into conversion, thereby overcoming the dreaded “cart abandonment” problem.
Social Proof Notifications

It’s a natural impulse to want to know what other people are doing. Or buying. Social proof notification allows you to do just that. By showing users how many people have purchased a product or have viewed it, retailers can tap into the “keeping up with the Joneses” impulse. You can also use this template to alert customers to how many of a particular item is left in stock in order to create a sense of urgency and spur conversion. Retailers can even localize this information to show users how many people in their ZIP code have looked at and/or purchased the product they’re currently gazing.
Floating Cart

This is a mobile-only feature though this is hardly a drawback as more and more eCommerce activity has migrated from desktop computers to mobile phones and similar devices. Anything you can do to improve the oft-discussed “mobile conversion gap,” you should do. Especially when it is as easy to use as this template.
The Floating Cart widget makes the cart clearly accessible on every single page of the site. We recommend only deploying it only after a visitor has added items to her cart. (No need to have a floating empty cart haunting a browsing customer like a little ghost widget.)
Stickers (Notification Only)

This template allows marketers to deploy notification stickers, alerting users to marketing offers. These are highly adaptable and can be targeted to specific user segments, such as consumers who viewed more than three products during the session. Stickers can also be deployed on any page of the site, at any point during the purchasing journey.
Sale Countdown

When you see a countdown clock, it can mean 1. You’re Jack Bauer on 24 trying to save the world from a terrorist’s bomb. 2. You’re watching the space shuttle liftoff from Cape Canaveral. 3. You’re on an eCommerce site which is trying to create a sense of urgency and anticipation for a big sales event.
Though all three kinds of countdown clocks can make your heart race and palms sweat, this template deals in the latter, less dangerous example. The fate of your revenue, not the free world or Mars colonization, depends on its effectiveness.
With this template, a retailer can create an overlay or a notification that shows customers how much time remains until the apocalypse, er, the big sale. Countdown clocks aren’t just for space shuttles and bombs anymore.
All of our templates are available on the support site for Dynamic Yield customers.
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href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 	C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 	H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item 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exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" 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class="lc-header-right lc-flex"><ul class="lc-header-social lc-flex"><li class="et-social-icon"> <a href="#" title="Share on Facebook" class="icon" onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=' + encodeURIComponent(document.URL) + '&t=' + encodeURIComponent(document.URL)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 460.1990662 458.5138245"><path 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class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-19215" class="et_pb_post post-19215 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-shopping-cart-abandonment"><div class="article-content"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/blog/" title="Blog">Blog</a><ul class="post-categories"><li><a href="https://www.dynamicyield.com/blog/category/product/" rel="category tag">Product</a></li></ul></div><h1 class="article-title">Introducing: 6 Notification Templates to Increase Your Conversions</h1><h2 class="article-excerpt">Templates aren’t just for widgets, like product recommendations, anymore. They are an essential part of any web business’ personalization and optimization plan.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/dvora-25.jpg"  alt="Dvora Meyers" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/dvora/" title="Posts by Dvora Meyers" rel="author">Dvora Meyers</a></div><div class="article-author-title-text"> Content Writer</div></div></div></div><div class="entry-content article-entry-content"><p>When it comes to <a href="https://www.dynamicyield.com/blog/web-personalization/">website personalization</a> and conversion optimization, artificial intelligence and machine learning is all the rage. Those technologies are cool and sexy. They sound decidedly futuristic. Templates, on the other hand, sound old and fusty, like something you find in Microsoft Word. (Resume template anyone?) If you’re writing about personalization and optimization in 2017, why would you discuss templates?</p><p>Templates can be used as an essential part of your optimization plan. In fact, Dynamic Yield&#8217;s product offers a built-in templating feature, allowing customers to easily build custom templates &#8211; or take advantage of our predefined library of high impact templates. Many of our customers are so in love with templates, that they have been using them for things like on-site notifications, dynamic display ads, exit intent overlays, and more.</p><h2>Why are we offering templates as part of our enterprise-facing product?</h2><ol><li><strong>They’re easy to customize:</strong> Templates normally do not require specialized coding knowledge to alter and deploy; your average marketer can get in there and make changes to template design and behavior. This is especially important to companies that don’t have deep developer staffs with the ability to write code. But even for companies with developers on staff, the simplicity and elegance of the template design is a boon because the HTML code is very easy to manipulate for more tailored variations. No need to go through endless cycles of development anymore.</li><li><strong>They&#8217;re simple to scale:</strong> Because templates are easy to use, it follows that they would be easy to scale. If you need to create several variations, merely follow the protocol for creating one, rinse, lather, and then repeat.</li><li><strong>To create testing variations: </strong>The most important feature of a template is creating variations within a preset framework. Want to change the color of an offer overlay notification? Enter the template and choose a different color option from a pull-down menu. Want to change the font on a sale’s countdown message? You can change that, too. Good templates make it simple to change aspects of design and behavior.</li></ol><p>Here are six easy-to-deploy, effective templates for your site.</p><h2>Satisfaction Questionnaire</h2><p><a href="https://www.dynamicyield.com/wp-content/uploads/2017/01/Satisfaction-Questionnaire.jpg"><img fetchpriority="high" decoding="async" class="alignleft wp-image-19224 size-full" src="https://www.dynamicyield.com/wp-content/uploads/2017/01/Satisfaction-Questionnaire.jpg" alt="Satisfaction-Questionnaire" width="800" height="408" /></a></p><p>Sometimes, if you want to know what someone thinks of you, you just have to ask. (eCommerce isn’t dating; there’s no need to be coy.) This template allows businesses to do just that &#8212; ask their customers how to improve the onsite user experience. Beyond receiving valuable feedback, serving customers a short questionnaire at some point during the purchasing funnel will allow retailers to collect valuable user information, which will enable their audience segmentation efforts. With the collection information, retailers will be able to better personalize the experience. For instance, a business can suggest the loyalty program to users who gave high marks to reward customers who are likely to be repeat offenders. For those who gave lower marks, retailers can offer coupons in order to incentivize them to return and try the site again.</p><p><script src="https://production-assets.codepen.io/assets/embed/ei.js" async=""></script></p><h2>Coupon Notifications</h2><p><a href="https://www.dynamicyield.com/wp-content/uploads/2017/01/Coupon-Notifications.jpg"><img decoding="async" class="alignnone wp-image-19228 size-full" src="https://www.dynamicyield.com/wp-content/uploads/2017/01/Coupon-Notifications.jpg" alt="Coupon-Notifications" width="800" height="345" /></a></p><p>Discounts are an effective way to drive consumers towards conversion so installing a coupon overlay template seems like a no brainer. Using Dynamic Yield’s targeting capabilities, different coupons can be presented to different user cohorts. For example, you can expose a user who has spent more than 30 seconds on any given product page to a coupon but only once per session. Or this notification can be shown to first-time visitors. Or to a visitor who has navigated back to the homepage, category page, or product page after they’ve started the checkout process, which indicates a hesitation to complete the purchase. Showing this kind of customer a coupon might prod them into conversion, thereby overcoming the dreaded “<a href="https://www.dynamicyield.com/blog/shopping-cart-abandonment-strategy/">cart abandonment</a>” problem.</p><h2>Social Proof Notifications</h2><p><a href="https://www.dynamicyield.com/wp-content/uploads/2017/01/Social-Proof-Notifications.jpg"><img decoding="async" class="alignnone wp-image-19231 size-full" src="https://www.dynamicyield.com/wp-content/uploads/2017/01/Social-Proof-Notifications.jpg" alt="Social-Proof-Notifications" width="800" height="196" /></a></p><p>It’s a natural impulse to want to know what other people are doing. Or buying. Social proof notification allows you to do just that. By showing users how many people have purchased a product or have viewed it, retailers can tap into the “keeping up with the Joneses” impulse. You can also use this template to alert customers to how many of a particular item is left in stock in order to create a sense of urgency and spur conversion. Retailers can even localize this information to show users how many people in their ZIP code have looked at and/or purchased the product they’re currently gazing.</p><h2>Floating Cart</h2><p><a href="https://www.dynamicyield.com/wp-content/uploads/2017/01/Floating-Cart.jpg"><img loading="lazy" decoding="async" class="alignnone wp-image-19234 size-full" src="https://www.dynamicyield.com/wp-content/uploads/2017/01/Floating-Cart.jpg" alt="Floating-Cart" width="800" height="290" /></a></p><p>This is a mobile-only feature though this is hardly a drawback as more and more eCommerce activity has migrated from desktop computers to mobile phones and similar devices. Anything you can do to improve the oft-discussed “mobile conversion gap,” you should do. Especially when it is as easy to use as this template.</p><p>The Floating Cart widget makes the cart clearly accessible on every single page of the site. We recommend only deploying it only after a visitor has added items to her cart. (No need to have a floating empty cart haunting a browsing customer like a little ghost widget.)</p><h2>Stickers (Notification Only)</h2><p><a href="https://www.dynamicyield.com/wp-content/uploads/2017/01/Stickers.jpg"><img loading="lazy" decoding="async" class="alignnone wp-image-19235 size-full" src="https://www.dynamicyield.com/wp-content/uploads/2017/01/Stickers.jpg" alt="Stickers" width="800" height="379" /></a></p><p>This template allows marketers to deploy notification stickers, alerting users to marketing offers. These are highly adaptable and can be targeted to specific user segments, such as consumers who viewed more than three products during the session. Stickers can also be deployed on any page of the site, at any point during the purchasing journey.</p><h2>Sale Countdown</h2><p><a href="https://www.dynamicyield.com/wp-content/uploads/2017/01/Sale-Countdown.jpg"><img loading="lazy" decoding="async" class="alignnone wp-image-19237 size-full" src="https://www.dynamicyield.com/wp-content/uploads/2017/01/Sale-Countdown.jpg" alt="Sale-Countdown" width="800" height="379" /></a></p><p>When you see a countdown clock, it can mean 1. You’re Jack Bauer on 24 trying to save the world from a terrorist’s bomb. 2. You’re watching the space shuttle liftoff from Cape Canaveral. 3. You’re on an eCommerce site which is trying to create a sense of urgency and anticipation for a big sales event.</p><p>Though all three kinds of countdown clocks can make your heart race and palms sweat, this template deals in the latter, less dangerous example. The fate of your revenue, not the free world or Mars colonization, depends on its effectiveness.</p><p>With this template, a retailer can create an overlay or a notification that shows customers how much time remains until the apocalypse, er, the big sale. Countdown clocks aren’t just for space shuttles and bombs anymore.</p><p><em>All of our templates are available on</em><em> the <a href="https://support.dynamicyield.com/">support site</a> for Dynamic Yield customers.</em></p></div></article><div style="clear: both;"></div></div></div><div class="article-content"><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Categories:</strong><ul class="post-categories"><li><a href="https://www.dynamicyield.com/blog/category/product/" rel="category tag">Product</a></li></ul></div><div class="article-tags-block"><strong>Tags:</strong><a href="https://www.dynamicyield.com/blog/tag/shopping-cart-abandonment/" rel="tag">Shopping Cart Abandonment Solutions</a></div></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP&sup2; newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. 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                    _form.addHiddenFields({
                        mkt_tok: ls_mkto_tok
                    });

                    _form.vals({ mkt_tok: ls_mkto_tok });
                }

                // Fill in the UTM data from localStorage
                var dy_utms = {
                    'utm_source': 'txt_source__c',
                    'utm_medium': 'txt_medium__c',
                    'utm_content': 'txt_content__c',
                    'utm_campaign': 'txt_campaign_name__c',
                    'utm_term': 'txt_term__c',
                    'gclid': ['GCLID__c', 'GCLID_c__c']
                };

                for(var i = 0; i < Object.keys(dy_utms).length; i++) {

                    var ls_key   = Object.keys(dy_utms)[i],
                        ls_value = localStorage.getItem(ls_key),
                        form_key = dy_utms[ls_key],
                        form_field;

                    if(ls_value) {

                        if(ls_key === 'gclid') {
                            ls_value = JSON.parse(ls_value).value;
                        }

                        if(typeof(form_key) === 'string') {
                            form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');

                            if(form_field) {
                                form_field.value = ls_value;
                            }

                        } else {

                            for(var j = 0; j < form_key.length; j++) {
                                form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');

                                if(form_field) {
                                    form_field.value = ls_value;
                                }
                            }
                        }
                    }
                }

                // IP Address
                fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {

                    result.text().then(function(values) {

                        values.split("\n").map(function(item) {
                            var pair = item.split('=');

                            if(['ip'].includes(pair[0])) {
                                form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
                            }
                        });
                    });
                });

                // GA ID and Referrer
                var dy_utms_cookie = {};

                document.cookie.split(';').forEach(function(el) {
                    var splitCookie = el.split('=');
                    var key = splitCookie[0].trim();
                    var value = splitCookie[1];
                    dy_utms_cookie[key] = value;
                });

                if(dy_utms_cookie["_ga"]) {
                    form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
                }

                if(dy_utms_cookie["personalize_referrer_string"]) {
                    form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
                }

                // ZoomInfo
                if(localStorage.getItem('ZoomInfoData')) {
                    var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));

                    if(zoominfo_data) {
                        form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
                        form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
                        form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
                    }
                }

                // Also, dispatch a dataLayer event on success
                _form.onSuccess(function(values, follow_up_url) {
                    window.dataLayer = window.dataLayer || [];

                    if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {

                        window.dataLayer.push({
                            'event': 'demo_request_complete',
                            'eventCallback': function() {

                                if(follow_up_url) {
                                    window.location.href = follow_up_url;
                                }
                            }
                        });

                        return false;

                    } else if([3876].includes(_form.getId())) {

                        window.dataLayer.push({
                            'event': 'newsletter_signup_complete',
                            'eventCallback': function() {

                                if(follow_up_url) {
                                    window.location.href = follow_up_url;
                                }
                            }
                        });

                        return false;
                    }
                });
            });
        }</script> <script>if(typeof(jQuery) !== 'undefined') {
                $ = jQuery.noConflict();
            }
			function getUrlParameter(sParam) {
    var sPageURL = decodeURIComponent(window.location.search.substring(1)),
        sURLVariables = sPageURL.split('&'),
        sParameterName,
        i;

    for (i = 0; i < sURLVariables.length; i++) {
        sParameterName = sURLVariables[i].split('=');

        if (sParameterName[0] === sParam) {
            return sParameterName[1] === undefined ? true : sParameterName[1];
        }
    }
}
$(window).load(function(){
    var videoID = getUrlParameter('video');
    if(videoID !== undefined){
        if($('#wistia-' + videoID + '-1').length){
    	    var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
    	    videoName = videoName[0].id
        } 
       if($('a[href="#' + videoName +'"]').length){
            $('a[href="#' + videoName +'"]').each(function(){
            $(this).click();
            });
        }
        
        addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
        addScript('https://fast.wistia.com/assets/external/E-v1.js');
        $('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
    
         window._wq = window._wq || [];
        _wq.push({ id: videoID, onReady: function(video) {
            var video = Wistia.api(videoID);
            video.popover.show(); // open the popover
            video.play(); // play the video
            setTimeout(function(){video.unmute();}, 500);
        }});
    }
});</script> <style>#adBanner {
        background-color: transparent;
        height: 0;
        width: 1px;
    }</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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