Marketing Strategies Archives — Mastercard Dynamic Yield
2026-02-28 19:40 Diff

CRO & Growth Marketing Article

Email Deliverability Best Practices: Reach the Inbox. Deliver the Experience.

by Ravit Morales

Targeting & Personalization Article

From Fragmentation to Connection: Mastering User Identification for Personalization

by Gina Walanga

Recommendations Article

Conversational Commerce: Your Guide to This Market-Shifting Technology

by JR Moore

A/B Testing & Optimization, Targeting & Personalization Article

Steering by Data: How to Avoid Assumptions and Motivate Your Team

by Celia Mulderrig

Targeting & Personalization Article

How Personalization Fuels Success in Latin America’s Digital Boom

by Karin LaHalle

Recommendations, Targeting & Personalization Article

What Marketers Miss in the GenAI Discussion

by Liz Steelman and Oren Evron

A/B Testing & Optimization, Targeting & Personalization Article

Here’s Why Your Customers Are Tuning You Out

by Ernie Santeralli and Nadav Yair

Targeting & Personalization Article

The Human Advantage in the Age of AI and Personalization

by Yaniv Navot

Data & Analytics Article

Building the Right “It”: How Pretotyping Guides Product Decisions with Concrete Data

by Gail Schwartz

Targeting & Personalization Article

Personalization Unfolded

by Liz Steelman

Recommendations, Targeting & Personalization Article

Personalization’s Influence (and Necessity) Across The Online Grocery Journey

by Liz Powell

Recommendations, Targeting & Personalization Article

5 Personalization Strategies to Bring the Magic of the In-Store Grocery Experience, Online

by Liz Steelman

A/B Testing & Optimization, Targeting & Personalization Article

Why A/B Testing and Personalization Are More Powerful Together

by Yaniv Navot

Targeting & Personalization Article

Personalization in QSR: The Possibilities You Didn’t Know Existed

by Liz Steelman

Recommendations Article

The Power of Recommendations in Financial Services

by Erika Whitestone

Targeting & Personalization Article

Amazon Prime Day: Strategies to Personalize like a Goliath

by Shana Pilewski

Targeting & Personalization Article

When It Comes to Personalization, QSRs Are Asking the Wrong Questions

by Ori Bauer

Recommendations, Targeting & Personalization Article

Revolutionizing The Drive-Thru Experience By Personalizing for 100% of Guests

by Yaron Muzikant

Targeting & Personalization Article

Unlocking Personalization in Financial Services: The Power of Audience Strategy

by Erika Whitestone

Targeting & Personalization Article

Why Furniture Brands Should Stop Using Antiquated Segmentation Strategies

by Harry Hanson-Smith

CRO & Growth Marketing, Targeting & Personalization Article

A quick guide to personalization across the customer lifecycle for financial services

by Nathan Richter

Targeting & Personalization Article

Personalization: the key to optimizing the metaverse shopping experience

by Harry Hanson-Smith

Targeting & Personalization Article

How the exponential revenue gains from personalization are too big for financial services to ignore

by Ernie Santeralli

Targeting & Personalization Article

Why the webstore has become predictable and how guided selling can fix it

by Harry Hanson-Smith

Targeting & Personalization Article

The 3 Black Friday Shopping Personas and How to Move From Generalized Discounting to Targeted Experiences

by Eleftherios Kousakis

Targeting & Personalization Article

Make it rein this Holiday with a scalable approach to personalization

by Ben Malki

Targeting & Personalization Article

Creating authentic, personalized experiences Gen-Z shoppers won’t cancel

by Shana Pilewski

Targeting & Personalization Article

Personalization IRL: The rise of tailored physical experiences

by Omri Mendellevich

CRO and Growth Marketing Lesson

Building customer-centric digital experiences: An Elkjop case study

by Shana Pilewski

A/B Testing & Optimization Article

High-impact eCommerce navigation optimization ideas to improve product discovery

by Leah Retta

Personalization & Targeting Lesson

Strategizing for omnichannel personalization at scale

by Shana Pilewski

Product Recommendations Lesson

The gold standard for recommendations: An APMEX case study

by Shana Pilewski

Recommendations Article

Product recommendation best practices for brands selling replenishable products

by Gidi Vigo

CRO & Growth Marketing Article

How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

by Shana Pilewski

Targeting & Personalization Article

Recommended COVID-19 reading – a curated list of the week’s top marketing articles

by Leah Retta

Targeting & Personalization Article

Tips from Home: Marketing strategies from the Dynamic Yield team during COVID-19

by Leah Retta

Targeting & Personalization Article

How marketers can manage irregular inventory levels with personalization

by Shana Pilewski

Product Recommendations Lesson

The essentials for choosing the right product recommendation strategy

by Yaniv Navot

Product Recommendations Lesson

An introduction to product recommender systems

by Yaniv Navot

Product Recommendations Lesson

Applying merchandising rules to product recommendations

by Yaniv Navot

Personalization & Targeting Lesson

Identifying your most valuable customer segments

by Yaniv Navot

A/B Testing & Optimization Article

eCommerce Visual Merchandising: 7 In-Store Tactics to Use Online

by Hannah Leary

Targeting & Personalization Article

5 personalization strategies finance marketers can take to the bank

by Yaniv Navot

Targeting & Personalization Article

Be my valentine – an eCommerce marketer’s handbook to the most romantic day of the year

by Ben Malki

Targeting & Personalization Article

How financial brands can set realistic personalization expectations and still see big results

by Shana Pilewski

Personalization & Targeting Lesson

Introduction to website personalization

by Shana Pilewski

A/B Testing & Optimization Article

It’s personal — why it’s time to deflate the great gated content debate

by Yaniv Navot

Recommendations Article

The Most Overlooked Aspects of eCommerce Product Recommendations

by Shana Pilewski

Targeting & Personalization Article

10 Ways To Merchandise Trending Products

by Linda Bustos

Targeting & Personalization Article

A New York Sports Fan’s Desperate Plea for Personalization

by Shana Pilewski

Personalization & Targeting Lesson

Segmentation and targeting for anonymous visitors

by Yaniv Navot

CRO & Growth Marketing Article

From in Line at TJ Maxx to Online: A Lesson in Checkout Optimization

by Shana Pilewski

eCommerce Experience Optimization Lesson

The promise and pitfalls of omnichannel retailing

by Shana Pilewski

CRO & Growth Marketing Article

Beat the Holiday Hangover! Convert More Holiday Shoppers with Personalization

by Udi Zisquit

eCommerce Experience Optimization Lesson

Ex-Head of Site Optimization at Staples on Growth hacking in eCommerce

by Melanie Kyrklund

eCommerce Experience Optimization Lesson

A primer on eCommerce one-to-one marketing

by Shana Pilewski

A/B Testing & Optimization Lesson

Building an experimentation growth plan: A Kopari Beauty case study

by Shana Pilewski

CRO & Growth Marketing Article

How to Create High-Converting Mobile Product Pages

by Alexander Sugakov

CRO & Growth Marketing Article

How to Improve Your Post-Purchase eCommerce Strategy

by Pierre Melion

Personalization & Targeting Lesson

Full-scale personalization: A Fjällräven case study

by Shana Pilewski

Targeting & Personalization Article

Santa’s Helpers: 5 eCommerce Strategies for Increasing Sales During the Holidays

by Dvora Meyers

Product Recommendations Lesson

Impactful techniques to help you ace your product recommendations

by Gidi Vigo

CRO & Growth Marketing Article

The art and science of killer abandoned cart emails

by Yaniv Navot

CRO and Growth Marketing Lesson

Effective CRO tactics for personalized exit popups

by Yaniv Navot

Product Recommendations Lesson

An Introduction to Affinity-Based Recommendations

by Gidi Vigo

Targeting & Personalization Article

8 Quick Wins to Increase eCommerce Holiday Sales

by Meir Fox

eCommerce Experience Optimization Lesson

Shopping cart abandonment recovery strategy, with real-world examples

by Yaniv Navot

CRO & Growth Marketing Article

Publishers: Learn How to Cultivate and Grow Your Side Door Traffic

by Jacob Silber

Targeting & Personalization Article

Powerful digital marketing infographics publishers must see

by Doron Taub

Targeting & Personalization Article

5 Cyber Week Product Pages You Need to Study

by Ohad Flinker

Targeting & Personalization Article

Unlocking growth with personalized landing pages

by Yaniv Navot

CRO and Growth Marketing Lesson

Developing a conversion rate optimization strategy

by Yaniv Navot

A/B Testing & Optimization Article

A King’s Landing: Claim Your Landing Page Optimization Throne

by Yaniv Navot