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return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg> </a></li></ul><div class="topnav-buttons"> <a href="#" data-toggle="modal" data-target="#lc-subscription" class="btn-desktop-only pulse-button v5 topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="pulse-button v5 topnav-btn btn-mobile-only"> <span class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-27557" class="et_pb_post post-27557 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-ecommerce article-tags-marketing-strategies article-function-merchandising-ecommerce article-function-marketing article-type-tactical-guides"><div class="article-content"><div class="article-head-content-inner"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/articles/" title="Articles">Articles</a> <a href="https://www.dynamicyield.com/articles/category/targeting-personalization/ ">Targeting & Personalization</a></div><h1 class="article-title">10 Ways To Merchandise Trending Products</h1><h2 class="article-excerpt">Strong merchandising strategies make all the difference to an online retailer's bottom line. But combined with personalization, merchandisers can take product discovery to the next level.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/LindaBustos-55.jpg" alt="Linda Bustos" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/lindabustos/" title="Posts by Linda Bustos" rel="author">Linda Bustos</a></div><div class="article-author-title-text"></div></div></div></div></div><div class="entry-content article-entry-content"><div class="article-entry-content-inner"><p></p><div id="WYNTK-Sec" class="what-you-need-to-know-sec"><p><img decoding="async" src="/wp-content/uploads/2020/09/star-icon.svg" style="width: 20px; margin-right: 5px; vertical-align: -2px;"><strong class="first">Summarize this article</strong><strong class="hidden">Here’s what you need to know:</strong></p><ul style="margin-left: 4px; font-size: 16px;"><li style="margin: 10px 0;">Trending products can be powerful tools for boosting online sales. By understanding what’s currently popular and merchandising those items effectively, you can capture shoppers’ attention and drive them towards purchase.</li><li style="margin: 10px 0;">Leverage trending product reports to identify hot sellers. These reports provide valuable insights into what’s currently capturing consumers’ interest, allowing you to tailor your product discovery experience accordingly.</li><li style="margin: 10px 0;">Showcase trending products prominently on your site. Feature them on your homepage, in mega-menus, and as category images to grab attention and encourage clicks.</li><li style="margin: 10px 0;">Go beyond simple placement. Expand the reach of trending products by adding them to relevant categories, creating blog content around them, and promoting them on social media.</li><li style="margin: 10px 0;">By implementing these strategies, you can harness the power of trending products to increase engagement, click-through rates, and conversions.</li></ul></div><p></p><p>No amount of top-of-funnel spend, site redesign, <a href="https://www.dynamicyield.com/ab-testing/">A/B testing</a>, or free shipping offers can convert more customers than strong merchandising strategies. But combined with personalization, merchandisers can go a step farther, leveraging their unique expertise to surface extremely relevant items on an individual level, optimizing the product discovery experience.</p><p>While automated <a href="https://www.dynamicyield.com/glossary/personalization-engines/">personalization engines</a> do much of the heavy lifting, marketers and merchandisers are still responsible for planning content, creative and promotional strategies – both on-site (through banners, blog articles, special landing pages and thematic categories) and off-site through email and social campaigns.</p><p>To hit the mark, marketers should closely track trending products, categories, and searches to identify real-time optimizations that match real-time demand.</p><h3>Trending Reports to Consider</h3><ul><li><p><strong>Trending categories and searches</strong> – what’s currently rapidly gaining popularity.</p></li><li><p><strong>Rockstar products</strong> – most visited and best converting products.</p></li><li><p><strong>Hot products</strong> – most revenue growth for the week.</p></li><li><p><strong>Promising products</strong> – less visited, but with strong conversion rate.</p></li><li><p><strong>Cooling products</strong> – once hot, but on the decline, these are opportunities to revive or move quickly to sale.</p></li></ul><p>There are several ways to get this data. You may already have access through your eCommerce platform. For example, the Workarea Commerce Insights Engine pushes trending reports into the Admin. You may also find trend reports within merchandising or analytics applications (this is an excellent primer on gleaning trending data from <a href="https://www.optimizesmart.com/analyze-interpret-report-data-trends-google-analytics/">Google Analytics</a>).</p><h2>Where to Merchandise Trending Products</h2><p>With Dynamic Yield, high trafficked and high converting products will naturally rise to the top of your product lists and recommendation widgets, but there are more ways to weave them into your site experience.</p><h3>1. Leverage homepage features </h3><p><a href="https://www.dynamicyield.com/blog/the-power-of-social-proof/">Social proof</a> sells, and featuring trending products and categories on the home page is a no-brainer.</p><p><img fetchpriority="high" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/Homepage_Features_Workarea.png" alt="Trending products" width="1297" height="794" class="alignnone size-full wp-image-27593" /></p><p>Be sure to call out keywords like “trending” and “what you’re loving” as these trigger words are more current and socially persuasive than “best sellers” or “you might like.” </p><p><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/Homepage_Features_Workarea2.png" alt="What you're loving" width="1300" height="851" class="alignnone size-full wp-image-27594" /></p><h3>2. Feature in mega-menus </h3><p>Like a helpful in-store salesperson, highlighting “top hits” in mega menus can help customers make quicker decisions. Pro tip: include a short value proposition of <em>why</em> the product’s so hot.</p><p>For example, World Wide Stereo persuasively calls out that Sony Bravia’s quality is backed by extensive testing.</p><p><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/MegaMenues_Workarea.png" alt="MegaMenues_Workarea" width="769" height="479" class="aligncenter size-full wp-image-27598" /></p><h3>3. Replace featured category images</h3><p>Images can make or break click-through rates for any call to action, and category thumbnails are no different. Choosing popular or trending products to represent categories can increase engagement, click through and ultimately conversion. Consult your trending sales, click through, and sell-through rates regularly to keep up to date with your customer.</p><p><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/CategoryImages_Workarea.png" alt="Category images with trending products" width="1216" height="758" class="aligncenter size-full wp-image-27591" /></p><h3>4. Expose visitors to more categories</h3><p>Turn your rockstar products into cross-over sensations by adding them to more categories (where relevant), gift guides, thematic categories (outside your default category tree) — or consider creating a new sub-category around them.</p><p>For example, <em>block printed bandanas </em>can become a new sub-category under Accessories/Bandanas, creating a keyword-optimized landing page for SEO and PPC to boot.</p><p><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/Categories_Workarea.png" alt="Keyword optimized landing pages" width="812" height="431" class="aligncenter size-full wp-image-27597" /></p><h3>5. Add category page content blocks</h3><p>Content banners on category pages can draw extra attention to your hottest products. For an extra dose of social proof, include a testimonial in your feature.</p><p><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/Contentblocks_Workarea.png" alt="Product testimonials" width="1008" height="490" class="aligncenter size-full wp-image-27592" /></p><p>Besides banners, consider in-grid content (content blocks within product lists) to expose additional product context. Fat Brain Toys posts a silent, autoplay video for each category’s most popular item, showing the product in use and highlighting its top features.</p><p><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/Autoplayvideo_Workarea.png" alt="Video highlights" width="1250" height="670" class="aligncenter size-full wp-image-27589" /></p><p>To leverage category content, ensure your eCommerce platform supports in-grid content and allows site administrators to update site content quickly and independent of IT for maximum efficiency.</p><h3>6. Show off social proof</h3><p>Badges (contextual icons in product grids) like “best sellers,” “top rated,” and “most loved” are great ways to show off a product’s popular attributes.</p><p>Mint Julep Boutique leverages back-in-stock badges and heart icons to surface how many times they’ve been favorited, allowing customers to then sort by “most loved.”</p><p><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/SocialProof_Workarea.png" alt="Most loved filters" width="1238" height="711" class="aligncenter size-full wp-image-27596" /></p><h3>7. Add search tags</h3><p>No matter how sophisticated or even semantic your <a href="https://www.dynamicyield.com/search/">site search tool</a>, it won’t always surface the results intended. For example, a hot-selling turntable may aesthetically fit the retro style, but not show up in searches for “retro turntable” without some manual help.</p><p>Match trending products to trending searches, and add keyword tags to a product’s metadata to ensure maximum discovery and sales.</p><h3>8. Add recommendations to <em>No Results Found</em> pages</h3><p>Don’t forget to add <a href="https://www.dynamicyield.com/blog/experts-guide-to-product-recommendations/">product recommendations</a> to your <em>No Results Found</em> pages, capturing potentially missed opportunities. While personalization tools can help surface the most relevant suggestions based on visitor context and behavior, globally trending products are a good default setting in absence of this data.</p><p><a href="https://www.dynamicyield.com/case-studies/sephora/">Sephora Digital SEA</a> does this particularly well, using Dynamic Yield to populate a “no search result” with relevant recommendations based on user context.</p><p>Depending on website behavior, users were either shown recently viewed items or a sample of Sephora’s most popular products. This strategy paid off, driving more derived pageviews against a control group and 30% add to cart rates for returning visitors across all markets.</p><p><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/Sephora_noresultssearch_Workarea.png" alt="Sephora no results recommendations" width="1600" height="934" class="aligncenter size-full wp-image-27599" /></p><h3>9. Create blog content</h3><p>Blogs are your playground to story-sell, and trending products make great fodder.</p><p>Use articles to augment the features, benefits, and possibilities of trending products. Whether they’re hot (trending up) or cold (trending down), colorful content can build more momentum, or breathe life into stagnant products.</p><p><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/Blogcontent_Workarea.png" alt="Blog content breathes life" width="1106" height="751" class="aligncenter size-full wp-image-27590" /></p><p>Bonus points for including “shoppable content” widgets that allow for instant gratification — not just linking to product detail pages but also supporting add to cart buttons within your content.</p><p><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/ShopabbleContentblocks_Workarea.png" alt="Shoppable content" width="1194" height="840" class="aligncenter size-full wp-image-27595" /></p><p>Woodcraft uses the <a href="https://www.workarea.com/pages/platform">Workarea Commerce Platform</a> to add shoppable content blocks to any article, expert review or tutorial, eliminating the divide between catalog and content.</p><h3>10. Give ‘em a social boost</h3><p>While your social strategy may follow your merchandising calendar, consider ad hoc content based on real-time customer insights. 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}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 0.460 seconds. -->
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