The 25-Point Mobile Commerce Checklist
2026-02-28 19:35 Diff

The 25-Point Checklist for Optimizing Mobile Commerce Conversions

The following checklist will help you conduct a thorough audit and will help you develop a better understanding of what actions need to be taken.

Mobile commerce is showing no sign of slowing down.

According to Business Insider, by 2020, mobile commerce will make up 45 percent of total eCommerce, equaling $284 billion in sales. That’s more than three times what’s expected for 2016.

But while mobile traffic continues to rise, mobile conversions continue to suffer. Although the majority of consumers use their mobile devices to browse eCommerce sites, the majority of conversions are still taking place on desktop. Many online retailers are struggling to optimize their mobile web offerings and are failing to secure revenues from mobile web shopping experiences.

Did you know? Mobile accounts for 60% of traffic but contributes to only 16% of sales. Solve the mobile web challenge for good!

Understanding how to optimize your mobile website is essential to driving more mobile conversions. The following 25-point checklist will help you conduct a thorough audit and will help you develop a better understanding of what actions need to be taken.

Download the checklist as PDF

I Scored 100% on @DynamicYield's Mobile Commerce Optimization Checklist! https://t.co/sPEuoT02AR

— Yaniv Navot (@Yaniv_Navot) October 20, 2016

25 Questions to Help You Optimize Your Mobile Website for Conversions

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Data and Analytics

  • Do you carry over data between devices and use it to build unified customer profiles?
  • Do you onboard and aggregate data from your CRM in order to get a deeper understanding of your customer behavior?
  • Are you tracking and analyzing mobile engagement metrics that give insight into how your visitors are interacting with your mobile web pages?
  • Are you tracking and analyzing device-specific engagement metrics, such as bounce rate or average session duration?
  • Are you investing in micro segmentation and analyzing the Life Time Value (LTV) of different cohorts of mobile customers?

Optimization

  • Do you use cross-device data to personalize content and provide a consistent customer experience across channels?
  • Are you continuously A/B testing your mobile site to analyze and optimize the user experience?
  • Do you create mobile-specific urgency notifications with limited-time offers and promotions?
  • Do you A/B test the number of fields or checkout steps on your payment forms?
  • Do you offer live chat assistance for hesitant visitors?
  • Are you using trust badges and security seals to remind mobile shoppers that their information is safe and secured?
  • Do you offer a guest checkout for on-the-go shoppers?
  • Do you add fun or playful shopping incentives to keep visitors engaged?

Usability

  • Do you offer visitors a way to complete the purchase later on the desktop?
  • Is your mobile content easily read without excessive scrolling or zooming?
  • Do you provide enough information above the fold to help consumers make a decision without forcing them to scroll down?
  • Is the site search visible and accessible above the fold in your mobile design?
  • Do you display notifications to encourage mobile web browsers to download your native app?
  • Have you placed your most important call-to-action buttons above the mobile fold?
  • Do you use scrollable carousels or product finding questionnaires to help visitors discover products and lead visitors through the purchase funnel?

Personalization

  • Do you customize the product grid according to prior user behavior?
  • Do you tailor different homepage experiences to returning visitors based on past behavioral data?
  • Do you adjust to short mobile sessions and encourage visitors to add items to the cart by presenting recently-viewed items upon site return?
  • Do you personalize your site’s product recommendations to present items based on product affinity and past purchases?
  • Do you leverage proximity data in real-time to present location-based promotions?

Conclusion

Your mobile web optimization and personalization strategy needs to be concentrated, focused and effective. By addressing the 25 questions above, you’ll ensure that you are driving more conversions from mobile web.

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