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4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item 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exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/integration/mparticle/">English</a></li><li><a href="https://www.dynamicyield.com/es/integration/mparticle/">Español</a></li><li><a href="https://www.dynamicyield.com/de/integration/mparticle/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/integration/mparticle/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div id="content-area" class="clearfix"><div class="integration-top"><div class="container"><div class="integration-main"><div class="breadcrumbs"> <span property="itemListElement" typeof="ListItem"> <a property="item" typeof="WebPage" title="Go to Integrations Library." href="https://www.dynamicyield.com/integrations/" class="home"> <span property="name">Supported Integrations</span> </a><meta property="position" content="1"> </span> <span class="sep"> > </span> <span property="itemListElement" typeof="ListItem"> <a property="item" typeof="WebPage" title="Current Integration: mParticle." href="https://www.dynamicyield.com/integration/mparticle/"> <span property="name">mParticle</span> </a><meta property="position" content="2"> </span></div><div class="integration-and-dy"><div class="integration"> <img class="svg-img" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/mpart-icle-small.svg" alt="mParticle Logo" /></div><div class="sep">&</div><div class="dy"></div></div><div class="integration-content"><h1>mParticle Integrates with Dynamic Yield</h1><p>Customer Data Platform (CDP) mParticle has the capability to track script and certain eCommerce events, making the Dynamic Yield implementation process a breeze. This integration gives you the ability to implement two platforms at once to immediately begin personalizing. With this integration, you can access additional data tracked from the client, third parties, or any integration you have linked with mParticle. This enables unique targeting powered by mParticle’s data segmentation capabilities.</p><div class="animlink"><a href="https://www.mparticle.com/" target="_blank" class="visit-website">Visit Website</a></div></div></div><div class="integration-thumbnails is-thumbnail-slider"><div class="integration-thumbs-slider"><div><img class="ATF" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/mparticle-1.png" alt="Dynamic Yield and mParticle integration screenshot 0" /></div><div><img class="ATF" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/mparticle-2.png" alt="Dynamic Yield and mParticle integration screenshot 1" /></div></div><div class="integration-thumbs-nav"><div><img class="ATF" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/mparticle-1.png" alt="Dynamic Yield and mParticle integration slider thumbnail 0" /></div><div><img class="ATF" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/mparticle-2.png" alt="Dynamic Yield and mParticle integration slider thumbnail 1" /></div></div></div></div></div><div class="integration-bottom"><div class="container"><div class="integration-benefits"><div class="key-benefits"><h3>Key Benefits</h3><ol><li>Ease the onboarding process through automated implementation of script and certain events.</li><li>Enrich your data that flows through the Dynamic Yield platform to strengthen your personalization and targeting.</li><li>Capture real time data to increase your conversion optimization rate.</li></ol></div><div class="use-cases"><h3>Use Case Examples</h3><p>Reach your customers with subscription-style consumer behavior using 1:1 personalized experiences across devices and environments.</p><p>Serve returning customers with instant product recommendations of their favorite brand/products.</p></div></div><div class="integration-form"><h2>Learn more about mParticle with Dynamic Yield</h2><div class="integration-contact-form"><form action="https://www.dynamicyield.com/wp-content/assets/mkto/forms/submit.php" method="post" class="dc_form marketo-form material_form roadshow-form"><div class="form-data"> <input type="hidden" class="Visitor_ID__c" name="Visitor_ID__c" value="" tabindex="-1"> <input type="hidden" class="MKcookie" name="MKcookie" value="" tabindex="-1"> <input type="hidden" class="Referral__c" name="Referral__c" value="" tabindex="-1"> <input type="hidden" class="mkCountry" name="mkCountry" value="" tabindex="-1"> <input type="hidden" class="mkState" name="mkState" value="" tabindex="-1"> <input type="hidden" class="mkCity" name="mkCity" value="" tabindex="-1"> <input type="hidden" class="mkInferredCountry" name="mkInferredCountry" value="" tabindex="-1"> <input type="hidden" class="mkInferredState" name="mkInferredState" value="" tabindex="-1"> <input type="hidden" class="mkInferredCity" name="mkInferredCity" value="" tabindex="-1"> <input type="hidden" name="Form_Filled_out__c" value="[Contact] Demo Request" tabindex="-1"> <input type="hidden" name="ContactReason__c" value="Demo Request mParticle" tabindex="-1"> <input type="hidden" name="formid" value="3362" tabindex="-1"> <input type="hidden" name="input_redirect" class="input_redirect" value="https://www.dynamicyield.com/thank-you-message/ " tabindex="-1"> <input type="hidden" name="Comments__c" value="Integrations Demo Request"></div><div class="field-wrapper field-name"> <input type="text" class="input_required dc_form_input input_name" name="fullName"> <span class="input_highlight"></span> <span class="input_bar"></span> <label>Full Name *</label></div><div class="field-wrapper field-email"> <input type="text" class="input_required dc_form_input input_email" name="email"> <span class="input_highlight"></span> <span class="input_bar"></span> <label>Email *</label></div><div class="field-wrapper field-company"> <input type="text" class="input_required dc_form_input input_text" name="company"> <span class="input_highlight"></span> <span class="input_bar"></span> <label>Company *</label></div><div class="field-wrapper field-newsletter" style="width: 150px;"> <input name="Newsletter__c" id="Newsletter__c" type="checkbox" value="no"> <label for="Newsletter__c">Subscribe to Our Newsletter</label></div><div class="field-wrapper field-submit"> <button class="pulse-button v5 pulsed"> <span class="input_submit button-inner"> Submit </span> <span class="dy-pulse"></span> </button></div><div class="form-privacy-link animlink">Your <a href="https://www.dynamicyield.com/privacy-policy/">privacy</a> is important to us.</div></form></div></div><div class="additional-integrations"><h2>Explore Additional Integrations</h2><div id="integrations-list" class="integrations-list"><div class="integrations-list-inner"> <a href="https://www.dynamicyield.com/integration/persado/" class="integration"><div class="integration-inner"><div class="integration-front"> <img src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2018/10/per-sado.png|https://www.dynamicyield.com/wp-content/uploads/2018/10/per-sado@x2.png" alt="Persado Logo" class="b-lazy" width="160" height="160"></div><div class="integration-info"><p><p>Incorporate AI-generated content from Persado into the Dynamic Yield platform to serve personalized content across digital channels.</p></p> <strong>View Details</strong></div></div> </a> <a href="https://www.dynamicyield.com/integration/custora/" class="integration"><div class="integration-inner"><div class="integration-front"> <img class="svg-img" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/cus-tora.svg" alt="Custora Logo" /></div><div class="integration-info"><p><p>Onboard your proprietary Custora data to target and personalize your customers’ experience through Dynamic Yield’s personalization activation engine.</p></p> <strong>View Details</strong></div></div> </a> <a href="https://www.dynamicyield.com/integration/tealium-audiencestream/" class="integration"><div class="integration-inner"><div class="integration-front"> <img class="svg-img" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/tea-lium.svg" alt="Tealium AudienceStream Logo" /></div><div class="integration-info"><p><p>Onboard your first party customer data from Tealium AudienceStream to obtain the richest view of your customer and achieve real-time personalization at scale.</p></p> <strong>View Details</strong></div></div> </a></div></div><div class="animlink"> <a href="https://www.dynamicyield.com/integrations/"><span>View All Integrations</span></a></div></div></div></div></div></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer transactions into enduring relationships and unlock a new horizon of growth</p><div class="footer-btns-wrap"> <a 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});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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