Maximizing the Inbox: Email Personalization with The Warehouse Group
New Zealand retail group utilizes recommendation widgets in themed emails for a 14% uplift in click rate and reduced operational costs, deploying over 40 modules of content across 3 brands with a single send
Uplift in click rate by including recommendation widgets in themed emails based on available algorithms
hours per week saved in operational costs
modules of personalized content deployed with a single send
Introduction
Already long-time experts in personalization, The Warehouse Group — New Zealand’s largest retailer, home to five brands known for household goods, tech essentials, clothing, and everything in between — has never stopped looking to find the next level of innovation in their strategy. Email was their target: as a necessity to outperform competition, they knew they needed to optimize the content landing directly in customers’ inboxes.
Yet until recently, the idea of personalizing emails for each recipient remained out of reach, requiring extraordinary manual effort that did not justify the ROI from this channel. By adopting Experience Email with Dynamic Yield, The Warehouse Group was suddenly empowered to deliver over 40 different modules of personalized email content, across three brands, with a single send. They quickly implemented a themed email strategy anchored around recommendation widgets and available algorithms to drive a +14% uplift in click rate and save 28 hours of operational costs per week.
“Investing in true email personalization that enhances our ESP capabilities was one of our best decisions. We’ve seen an uptick in engagement, meaning the content is resonating, and we’ve done it with a fraction of the time and resources.”
– Adam Luck, Digital Specialist at The Warehouse Group
The Challenge
Standing out in the inbox is increasingly difficult
In a shifting digital world, email remains a critical and effective method for driving sales and customer loyalty. Email popularity has steadily increased throughout the pandemic, with 62% of consumers preferring to receive information via email rather than on a company’s website.
Yet with this popularity, consumers’ inboxes have grown oversaturated with competitors and spam — meaning that the quality and relevancy of email content is more important than ever.
When evaluating its email strategy, The Warehouse Group has long been aware of two things:
- It is essential to maintain a regular inbox presence for its three major brands: The Warehouse, Warehouse Stationery, and Noel Leeming.
- In order to stand out, build brand loyalty, and generate revenue, they need to consistently deliver unique and relevant content for each subscriber.
However, The Warehouse Group also faced a significant (but common) problem: how do you consistently churn out quality email content without overtaking a team’s bandwidth? The ROI from their email channel did not justify the time investment needed to create personalized, engaging content for each recipient, and without the right tool, that was an unsustainable vision anyway. Email had become a channel maintained purely for brand visibility, without a real solution for optimizing — and as such, The Warehouse Group was looking to simplify it and free up time on their team.
The launch of Experience Email in their personalization engine, Dynamic Yield, empowered The Warehouse Group to not only reduce the amount of time it took to create email content, but to optimize and improve the quality of that content for individual recipients. Excited by the possibilities, The Warehouse Group decided on a scalable rollout plan that allowed the team to run different types of email campaigns and personalization efforts from a single platform. They pivoted their email strategy to take advantage of this tool and work towards delivering personalized emails at scale.
Early Execution
As a first step, the Warehouse Group revamped their email content strategy to center around already available algorithms in Dynamic Yield, applying them to recommendation widgets which plugged directly into their ESP.
Once the widgets were added to the ESP, the algorithms did most of the work automatically, generating which products to show in emails based on the applied filters and eliminating the need for a manual build. The result was a seamless, low-lift process with high-quality content.
Utilized algorithm filters to easily create engaging emails around a theme
In this email, themed as “Our Top Picks,” The Warehouse Group used a popularity algorithm with the filters set to show only 5-star rated products with 4 or more reviews
Themed “New Arrivals,” this email uses the same popularity algorithm as above, filtered differently to show only recently-added products
The Warehouse Group applied this themed email strategy to its three largest brands: The Warehouse, Warehouse Stationery, and Noel Leeming. The frequency was three emails per brand per week, which totaled about forty recommendation modules deployed from single sends.
The content-to-effort ratio was immediately obvious: the use of Experience Email yielded better variety for a fraction of the time.
The Key Takeaway
The Warehouse Group freed up 28 hours per week of operational costs while maintaining their pre-existing email cadence across three brands.
They also saw an engagement increase across the brands, with an overall 14% uplift in email clicks in the first few months — indicating that with more relevant content, subscribers are more motivated to consistently open emails and browse. Over time, The Warehouse Group expects this to create increased revenue and brand loyalty.
Expansion is the next, easy step. The Warehouse Group sees the opportunity to try more personalized algorithms and introduce dynamic content to continue increasing the value of their emails for customers.
Personalization experts know that email isn’t just “nice to have”
Personalization has become a consumer expectation, and email — as the most popular customer touchpoint — cannot afford to be left out. Yet with no feasible way to deliver personalized email content manually, investing in a scalable email personalization program is the key to building true one-on-one relationships with customers, creating brand loyalty, and increasing product discovery outside of the website or storefront. By starting simply and using existing algorithms and filters in Dynamic Yield to build themed emails with Experience Email, The Warehouse Group has already taken huge steps to distinguish itself in the inbox, all while saving the bandwidth of its team — another reason why they have been named winners of the Personalization Expert Award.
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href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item 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exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" 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class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-3b6fc730 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3b6fc730" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-60e6c452 elementor-column elementor-col-100 elementor-top-column" data-id="60e6c452" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2b626f04 elementor-widget elementor-widget-text-editor" data-id="2b626f04" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-153bb45a case_study_page_header padding-y-0 warehouse_group-header elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="153bb45a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-298c153b elementor-column elementor-col-100 elementor-top-column" data-id="298c153b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-53017709 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="53017709" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-35808c1c page_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="35808c1c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5bb562a8 case_study_header_title lamoda elementor-widget elementor-widget-heading" data-id="5bb562a8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Maximizing the Inbox: Email Personalization with The Warehouse Group</h1></div></div><div class="elementor-element elementor-element-368f538c case_study_header_text elementor-widget elementor-widget-text-editor" data-id="368f538c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>New Zealand retail group utilizes recommendation widgets in themed emails for a 14% uplift in click rate and reduced operational costs, deploying over 40 modules of content across 3 brands with a single send</p></div></div></div><div class="elementor-element elementor-element-7a6b6b77 download_the_pdf elementor-widget elementor-widget-html" data-id="7a6b6b77" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="pulse-button" target="_blank" href="/files/case-studies/dy-warehouse-group-case-study.pdf"> Download the PDF <span class="dy-pulse"></span> </a> <span>* Email not necessary to download</span></div></div></div></div></div><div class="elementor-element elementor-element-6ed465b6 page_header_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="6ed465b6" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-df46f10 elementor-widget elementor-widget-html" data-id="df46f10" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2023/02/warehouse-header.jpg" alt="The warehouse group header image" class="ATF" width="394" height="396"></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-9f9bf11 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="9f9bf11" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-a70eb90 elementor-column elementor-col-100 elementor-top-column" data-id="a70eb90" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div 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elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1f0ea2f2 elementor-column elementor-col-33 elementor-inner-column" data-id="1f0ea2f2" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-58244985 statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="58244985" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>+14%</p></div></div></div><div class="elementor-element elementor-element-2128190e statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="2128190e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><strong>Uplift in click rate</strong> by including recommendation widgets in themed emails based on available algorithms</p></div></div></div></div></div></div><div class="elementor-element elementor-element-21a19a11 elementor-column elementor-col-33 elementor-inner-column" data-id="21a19a11" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3195a336 statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="3195a336" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>28</p></div></div></div><div class="elementor-element elementor-element-5cd069e3 statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="5cd069e3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>hours per week saved in operational costs</p></div></div></div></div></div></div><div class="elementor-element elementor-element-3463356c elementor-column elementor-col-33 elementor-inner-column" data-id="3463356c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-61809091 statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="61809091" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>40+</p></div></div></div><div class="elementor-element elementor-element-2842e9e4 statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="2842e9e4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><strong>modules of personalized content</strong> deployed with a single send</p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-6366b3b0 case_study_introduction_section padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="6366b3b0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-5e2b0785 elementor-column elementor-col-100 elementor-top-column" data-id="5e2b0785" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-fddeeb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="fddeeb7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-11e14300 elementor-column elementor-col-100 elementor-inner-column" data-id="11e14300" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-337f17d2 introduction_section_title elementor-widget elementor-widget-heading" data-id="337f17d2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Introduction</h2></div></div><div class="elementor-element elementor-element-800e042 introduction_section_desc elementor-widget elementor-widget-text-editor" data-id="800e042" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Already long-time experts in personalization, <a href="https://www.thewarehousegroup.co.nz/" target="_blank" rel="noopener">The Warehouse Group</a> — New Zealand’s largest retailer, home to five brands known for household goods, tech essentials, clothing, and everything in between — has never stopped looking to find the next level of innovation in their strategy. Email was their target: as a necessity to outperform competition, they knew they needed to optimize the content landing directly in customers’ inboxes.</p><p>Yet until recently, the idea of personalizing emails for each recipient remained out of reach, requiring extraordinary manual effort that did not justify the ROI from this channel. By adopting <a href="https://www.dynamicyield.com/email/" target="_blank" rel="noopener">Experience Email</a> with Dynamic Yield, The Warehouse Group was suddenly empowered to deliver over 40 different modules of personalized email content, across three brands, with a single send. They quickly implemented a themed email strategy anchored around recommendation widgets and available algorithms to drive a +14% uplift in click rate and save 28 hours of operational costs per week.</p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-16bd4eec padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="16bd4eec" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-30fb958d elementor-column elementor-col-100 elementor-top-column" data-id="30fb958d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-40539e46 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="40539e46" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-613cc2d0 case_study_client_quote elementor-column elementor-col-100 elementor-inner-column" data-id="613cc2d0" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-372192b b-lazy retina_parent elementor-widget elementor-widget-image" data-id="372192b" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/02/warehouse-group.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-45e832cf client_quote_text warehouse_group-text elementor-widget elementor-widget-text-editor" data-id="45e832cf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>“Investing in true email personalization that enhances our ESP capabilities was one of our best decisions. We’ve seen an uptick in engagement, meaning the content is resonating, and we’ve done it with a fraction of the time and resources.”</p></div></div></div><div class="elementor-element elementor-element-3f1c1659 client_quote_text_author elementor-widget elementor-widget-text-editor" data-id="3f1c1659" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>– Adam Luck, Digital Specialist at The Warehouse Group</p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-541a5290 case_study_challenge padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="541a5290" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-239c7c73 elementor-column elementor-col-100 elementor-top-column" data-id="239c7c73" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-41e30f7b challenge_mobile_wrap_reverse elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="41e30f7b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1fcffb44 case_study_challenge_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="1fcffb44" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-58e84e29 challenge_img_text-box elementor-widget elementor-widget-text-editor" data-id="58e84e29" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><img decoding="async" class="attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 506px) 100vw, 506px" alt="The warehouse challenge thumbnail" width="506" height="727" data-src="/wp-content/uploads/2023/02/warehouse-challenge.jpg|/wp-content/uploads/2023/02/warehouse-challenge@x2.jpg" /></div></div></div></div></div></div><div class="elementor-element elementor-element-350baf9e case_study_challenge_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="350baf9e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-69bec5f6 challenge_title elementor-widget elementor-widget-heading" data-id="69bec5f6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Challenge</h2></div></div><div class="elementor-element elementor-element-1b9de2d challenge_subtitle warehouse elementor-widget elementor-widget-heading" data-id="1b9de2d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Standing out in the inbox is increasingly difficult</h3></div></div><div class="elementor-element elementor-element-2746364 challenge_list elementor-widget elementor-widget-text-editor" data-id="2746364" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>In a shifting digital world, email remains a critical and effective method for driving sales and customer loyalty. Email popularity has steadily increased throughout the pandemic, with 62% of consumers preferring to receive information via email rather than on a company’s website.</p><p>Yet with this popularity, consumers’ inboxes have grown oversaturated with competitors and spam — meaning that the quality and relevancy of email content is more important than ever.</p><p>When evaluating its email strategy, The Warehouse Group has long been aware of two things:<br /><br /></p><ul><li>It is essential to maintain a regular inbox presence for its three major brands: The Warehouse, Warehouse Stationery, and Noel Leeming.<br /><br /></li><li>In order to stand out, build brand loyalty, and generate revenue, they need to consistently deliver unique and relevant content for each subscriber.</li></ul></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-ff089ce challenge_text-2 warehouse elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="ff089ce" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-edc4c44 elementor-column elementor-col-100 elementor-inner-column" data-id="edc4c44" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ac34284 challenge_list elementor-widget elementor-widget-text-editor" data-id="ac34284" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>However, The Warehouse Group also faced a significant (but common) problem: how do you consistently churn out quality email content without overtaking a team’s bandwidth? The ROI from their email channel did not justify the time investment needed to create personalized, engaging content for each recipient, and without the right tool, that was an unsustainable vision anyway. Email had become a channel maintained purely for brand visibility, without a real solution for optimizing — and as such, The Warehouse Group was looking to simplify it and free up time on their team.</p><p>The launch of Experience Email in their personalization engine, Dynamic Yield, empowered The Warehouse Group to not only reduce the amount of time it took to create email content, but to optimize and improve the quality of that content for individual recipients. Excited by the possibilities, The Warehouse Group decided on a scalable rollout plan that allowed the team to run different types of email campaigns and personalization efforts from a single platform. They pivoted their email strategy to take advantage of this tool and work towards delivering personalized emails at scale.</p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-43c326c9 case_study_execution_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="43c326c9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-de40279 elementor-column elementor-col-100 elementor-top-column" data-id="de40279" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7378b2b2 execution_title elementor-widget elementor-widget-heading" data-id="7378b2b2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Early Execution</h2></div></div><section class="elementor-element elementor-element-ddab2c8 case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="ddab2c8" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-6016a6a elementor-column elementor-col-100 elementor-inner-column" data-id="6016a6a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-27b98cd execution_text elementor-widget elementor-widget-text-editor" data-id="27b98cd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>As a first step, the Warehouse Group revamped their email content strategy to center around already available algorithms in Dynamic Yield, applying them to recommendation widgets which plugged directly into their ESP.</p><p>Once the widgets were added to the ESP, the algorithms did most of the work automatically, generating which products to show in emails based on the applied filters and eliminating the need for a manual build. The result was a seamless, low-lift process with high-quality content.</p></div></div></div><div class="elementor-element elementor-element-0c10bd4 execution_subtitle lamoda elementor-widget elementor-widget-text-editor" data-id="0c10bd4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Utilized algorithm filters to easily create engaging emails around a theme</p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-4fd181e elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4fd181e" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-23ea921 elementor-column elementor-col-100 elementor-inner-column" data-id="23ea921" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e751930 b-lazy retina_parent elementor-widget elementor-widget-image" data-id="e751930" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" width="800" height="600" src="https://www.dynamicyield.com/wp-content/uploads/2023/02/warehouse-1.jpg" class="attachment-full size-full" alt="The warehouse challenge" /></div></div></div><div class="elementor-element elementor-element-a51856b warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="a51856b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><i>In this email, themed as “Our Top Picks,” The Warehouse Group used a popularity algorithm with the filters set to show only 5-star rated products with 4 or more reviews</i></p></div></div></div><div class="elementor-element elementor-element-00230e8 b-lazy retina_parent elementor-widget elementor-widget-image" data-id="00230e8" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="800" height="600" src="https://www.dynamicyield.com/wp-content/uploads/2023/02/warehouse-2.jpg" class="attachment-full size-full" alt="The warehouse challenge" /></div></div></div><div class="elementor-element elementor-element-b9dbb6e warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="b9dbb6e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Themed “New Arrivals,” this email uses the same popularity algorithm as above, filtered differently to show only recently-added products</i></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-114b004 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="114b004" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-8b38b49 elementor-column elementor-col-100 elementor-inner-column" data-id="8b38b49" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-dd5fc8e execution_text elementor-widget elementor-widget-text-editor" data-id="dd5fc8e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>The Warehouse Group applied this themed email strategy to its three largest brands: The Warehouse, Warehouse Stationery, and Noel Leeming. The frequency was three emails per brand per week, which totaled about forty recommendation modules deployed from single sends.<br /><br />The content-to-effort ratio was immediately obvious: the use of <a href="https://www.dynamicyield.com/email/" target="_blank" rel="noopener">Experience Email</a> yielded better variety for a fraction of the time.</p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-5d91821b case_study_takeaway padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5d91821b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1c34ca81 elementor-column elementor-col-100 elementor-top-column" data-id="1c34ca81" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-5eaf934b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="5eaf934b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-75b70453 elementor-column elementor-col-100 elementor-inner-column" data-id="75b70453" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1cceb629 takeaway_title elementor-widget elementor-widget-heading" data-id="1cceb629" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Key Takeaway</h2></div></div><div class="elementor-element elementor-element-5a8075b5 takeaway_text elementor-widget elementor-widget-text-editor" data-id="5a8075b5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>The Warehouse Group freed up 28 hours per week of operational costs while maintaining their pre-existing email cadence across three brands.</p><p>They also saw an engagement increase across the brands, with an overall 14% uplift in email clicks in the first few months — indicating that with more relevant content, subscribers are more motivated to consistently open emails and browse. Over time, The Warehouse Group expects this to create increased revenue and brand loyalty.</p><p>Expansion is the next, easy step. The Warehouse Group sees the opportunity to try more personalized algorithms and introduce dynamic content to continue increasing the value of their emails for customers.</p></div></div></div><div class="elementor-element elementor-element-0e4a167 execution_subtitle bild elementor-widget elementor-widget-text-editor" data-id="0e4a167" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Personalization experts know that email isn’t just “nice to have”</p></div></div></div><div class="elementor-element elementor-element-db16f66 takeaway_text elementor-widget elementor-widget-text-editor" data-id="db16f66" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Personalization has become a consumer expectation, and email — as the most popular customer touchpoint — cannot afford to be left out. Yet with no feasible way to deliver personalized email content manually, investing in a scalable email personalization program is the key to building true one-on-one relationships with customers, creating brand loyalty, and increasing product discovery outside of the website or storefront. By starting simply and using existing algorithms and filters in Dynamic Yield to build themed emails with Experience Email, The Warehouse Group has already taken huge steps to distinguish itself in the inbox, all while saving the bandwidth of its team — another reason why they have been named winners of the <a href="https://www.dynamicyield.com/personalization-awards/the-warehouse-group/" target="_blank" rel="noopener">Personalization Expert Award.</a></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-03ce9d5 case_study_learn_more_banner warehouse elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="03ce9d5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1fb3d05 elementor-column elementor-col-100 elementor-top-column" data-id="1fb3d05" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-0415dc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="0415dc3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4218d0b elementor-column elementor-col-33 elementor-inner-column" data-id="4218d0b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-b5439c7 elementor-widget elementor-widget-image" data-id="b5439c7" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="620" height="566" src="https://www.dynamicyield.com/wp-content/uploads/2023/02/warehouse-pages@x2.png" class="attachment-full size-full" alt="warehouse pages" /></div></div></div></div></div></div><div class="elementor-element elementor-element-3ff156b case_study_learn_more_banner_text elementor-column elementor-col-66 elementor-inner-column" data-id="3ff156b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-b06b0f6 learn-more_text elementor-widget elementor-widget-text-editor" data-id="b06b0f6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Want to learn how The Warehouse Group furthers their personalization strategy on their website?</p></div></div></div><div class="elementor-element elementor-element-38b6578 learn-more_subtitle elementor-widget elementor-widget-text-editor" data-id="38b6578" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><a href="https://www.dynamicyield.com/case-studies/the-warehouse-group/">Click here to learn more</a></p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-8f67581 case_study_takeaway padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="8f67581" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4e18afa elementor-column elementor-col-100 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form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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