Leading small group adventure travel company generates 15% uplift in purchase per user by tailoring the booking experience
uplift in purchase per user
using Global Control Group to measure overall impact of select campaigns
increase in revenue per user
by optimizing the menu to include more navigational links
increase in conversion rates
after dynamically injecting relevant trip-oriented content
Introduction
G Adventures is the leader in small group, responsible adventure travel. The company has grown from offering a handful of trips in Latin America to more than 700 adventures spanning the globe, with 200,000 travelers now exploring the world with them every year. But in a highly specialized space where not everyone loves to travel the same way, G Adventures sought to learn more about their customers and their unique needs. That’s when the team of passionate travel experts turned to Dynamic Yield’s powerful personalization engine, which they used to better tailor the right trip to each individual during the booking process. Upon doing so, G Adventures quickly became more customer-centric and witnessed significant uplifts in key business metrics, including a 15% increase in purchase per user.
“We love how Dynamic Yield has allowed us to learn more about our customer base. During our time experimenting with the platform, we’ve gained valuable insights into who the individuals are behind each of our trips and what their distinct buying habits are. We’re excited to launch more tests and look forward to its continued impact on the booking process.”
Greg Cormier, Global Director of Digital Marketing & Communications at G Adventures
The Challenge
With so many travel options available, discovering the right trip is a highly research-intensive process. Knowing this, G Adventures recognized it needed to help individuals find the right destination and tour for them. To bridge the gap, its team of experts would require a solution that could:
- Democratize data from various channels and sources
- Identify and analyze high-value audience groups
- Target audiences based on their affinity to different travel styles
- Optimize trip-oriented content throughout the site
After evaluating 20 other technology vendors in the space, G Adventures selected Dynamic Yield as its personalization partner.
Execution
Delivered targeted experiences on the homepage according to user affinity
As the main hub for many travelers searching to find the right trip, G Adventures sought to better leverage its homepage, which it utilizes to showcase its many tours. The first order of business was to use Dynamic Yield’s visual experience editor to adjust its hero banner, without any dependency on developers, according to the user’s affinity to a certain destination. The team served experiences targeted to 12 different countries, each with two variations – one highlighting people and the other, scenery or popular landmarks. After implementing, G Adventures found the location-based personalization outperformed its generic homepage for all countries in revenue per user.
Experience for travelers interested in Thailand: Focused on the country’s beaches
Experience for travelers interested in South Africa: Focused on safari trips
Next, G Adventures supercharged its heavily engaged Travel Style section on the homepage, targeting users with experiences based on travel style affinity. The team delivered and tested 10 experiences in total, one per trip style, pinning the preferred trip style in the first slot of the content widget. In almost all instances, the pinned affinity-experience proved higher in terms of both engagement and conversions, leading to substantial uplifts in revenue.
Affinity for Local Living Tours:
Affinity for Classic Tours:
Optimized the site’s main menu to include more navigational links
Originally, G Adventures’ three main menu links were static, redirecting visitors to separate pages for further exploration of its various Destinations, Travel Styles, and Travel Deals available. To make it easier to access all of this content, the team decided to optimize its navigation, rolling links to all of its top pages into one mega dropdown. The result was a 17.9% increase in purchases per user and 14.9% uplift in revenue per user.
Tested the impact of showing more or less content
Considering its Trip Pages (PDPs) have a ton of content, G Adventures hypothesized that active users will likely seek out more information if desired, but passive users may be turned off by information overload. To test this theory, the team removed blog posts featured on Trip Pages to focus the traveler’s attention on key benefits and increase purchase rates. In another attempt to eliminate unnecessary distractions on Trip Pages, G Adventures removed outbound links to other areas of the site where the likelihood of conversion is lower.
Variation (Fewer content blocks):
Finally, G Adventures experimented with layering alternative trip-oriented content on a handful of its Trip Pages. Using a rich media module, the team targeted specific trips centered around boats or marine activities with relevant videos and pictures about the boat, voyage, amenities, and crew. The additional content boosted conversion rates 50.96% and increased overall interest in the trip, generating a revenue uptick of 70.5%.
Ultimately, what the team discovered is that in some cases, reducing the amount of content on the trip page drastically improved conversions, purchases, and revenue, while in others, more content needed to be injected. Based on the initial success seen, G Adventures plans to continue its optimization of text, links, images, and videos not just on additional trip pages, but also other sections of the site.
The Key Takeaway
Travel is so personal to the individual, and therefore, the process of booking a trip has to be a highly tailored one. G Adventures understood it needed to know more about the travelers visiting its site in order to inspire action, the team just required the right technology to connect the dots and allow for the delivery of more personalized experiences. Using Dynamic Yield’s personalization technology, G Adventures joined their customers in exploration, experimenting with a number of different use cases to improve the overall customer experience, which resulted in a 15% uplift in purchase per user.
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href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item 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exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/case-studies/g-adventures/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><article id="post-107559" class="post-107559 page type-page status-publish has-post-thumbnail hentry category-case-studies"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="107559" class="elementor elementor-107559" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-3a9afafa elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3a9afafa" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1d0d5de elementor-column elementor-col-100 elementor-top-column" data-id="1d0d5de" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-189e331a elementor-widget elementor-widget-text-editor" data-id="189e331a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-6a8c30b9 case_study_page_header padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="6a8c30b9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-26a360ca elementor-column elementor-col-100 elementor-top-column" data-id="26a360ca" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-4444c908 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4444c908" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-5b37a3ca page_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="5b37a3ca" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-68604af7 case_study_header_title bild elementor-widget elementor-widget-heading" data-id="68604af7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">G Adventures matches travelers to the right trip</h1></div></div><div class="elementor-element elementor-element-461d2c66 case_study_header_text elementor-widget elementor-widget-text-editor" data-id="461d2c66" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Leading small group adventure travel company generates 15% uplift in purchase per user by tailoring the booking experience</div></div></div><div class="elementor-element elementor-element-3fabb334 download_the_pdf elementor-widget elementor-widget-html" data-id="3fabb334" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="pulse-button" target="_blank" href="https://www.dynamicyield.com/files/case-studies/G-Adventures.pdf"> Download the PDF <span class="dy-pulse"></span> </a> <span>* Email not necessary to download</span></div></div></div></div></div><div class="elementor-element elementor-element-3ed1e756 page_header_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="3ed1e756" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-47096c9b elementor-widget elementor-widget-html" data-id="47096c9b" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" src="/wp-content/uploads/2019/09/gadventures-header-image.png" class="ATF"></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-aa57f06 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="aa57f06" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-3a98d75 elementor-column elementor-col-100 elementor-top-column" data-id="3a98d75" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-af8131a elementor-widget elementor-widget-shortcode" data-id="af8131a" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="cs-ind-cap-wrap"><div class="cs-ind-cap-container"><div class="cs-ind-col"><div class="cs-ind-cap-heading">Industry</div><div> <a href="https://www.dynamicyield.com/travel"
title="Travel"
target="_blank">Travel</a></div></div><div class="cs-cap-col"><div class="cs-ind-cap-heading">Capability Used</div><div> <a href="https://www.dynamicyield.com/recommend/"
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title="Target"
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elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7d9d264c bild_statistic elementor-column elementor-col-33 elementor-inner-column" data-id="7d9d264c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-f478be4 statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="f478be4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">15%</div></div></div><div class="elementor-element elementor-element-3cb4a685 statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="3cb4a685" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>uplift in purchase per user</strong><br> using Global Control Group to measure overall impact of select campaigns</div></div></div></div></div></div><div class="elementor-element elementor-element-2860b602 bild_statistic elementor-column elementor-col-33 elementor-inner-column" data-id="2860b602" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5834da24 statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="5834da24" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">14.9%</div></div></div><div class="elementor-element elementor-element-620ca2ba statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="620ca2ba" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>increase in revenue per user</strong> <br>by optimizing the menu to include more navigational links</div></div></div></div></div></div><div class="elementor-element elementor-element-2536a2ae bild_statistic elementor-column elementor-col-33 elementor-inner-column" data-id="2536a2ae" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d8a701e statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="d8a701e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">50%</div></div></div><div class="elementor-element elementor-element-16bbeab statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="16bbeab" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>increase in conversion rates</strong><br> after dynamically injecting relevant trip-oriented content</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-9074e16 case_study_introduction_section padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="9074e16" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-88283f7 elementor-column elementor-col-50 elementor-top-column" data-id="88283f7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-44be58b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="44be58b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2e07a9c elementor-column elementor-col-100 elementor-inner-column" data-id="2e07a9c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-edd3990 introduction_section_title elementor-widget elementor-widget-heading" data-id="edd3990" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Introduction</h2></div></div><div class="elementor-element elementor-element-334c51e introduction_section_desc elementor-widget elementor-widget-text-editor" data-id="334c51e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><a href="https://www.gadventures.com/" target="_blank" rel="noopener">G Adventures</a> is the leader in small group, responsible adventure travel. The company has grown from offering a handful of trips in Latin America to more than 700 adventures spanning the globe, with 200,000 travelers now exploring the world with them every year. But in a highly specialized space where not everyone loves to travel the same way, G Adventures sought to learn more about their customers and their unique needs. That’s when the team of passionate travel experts turned to Dynamic Yield’s powerful personalization engine, which they used to better tailor the right trip to each individual during the booking process. Upon doing so, G Adventures quickly became more customer-centric and witnessed significant uplifts in key business metrics, including a 15% increase in purchase per user.</p></div></div></div></div></div></div></div></div></section></div></div></div><div class="elementor-element elementor-element-6514db7 cs_video_container elementor-column elementor-col-50 elementor-top-column" data-id="6514db7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-46e72e2 product_video g-adventures elementor-widget elementor-widget-html" data-id="46e72e2" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="video_wrap"><div class="video_bg"> <span class="wistia_embed wistia_async_pxgbxdwaf6 popover=true popoverContent=link"><div id="wistia_47.thumb_container" class="wistia_click_to_play"> <a href="#" class="testimonial-play-video video__play__button"> <img decoding="async" src="/wp-content/uploads/2018/10/play-icon.png" alt="Play Video" class="video_play_button"><div class="video_title"> <button class="arrow_animation"> Watch Video </button></div> </a></div> </span></div></div> <script type="text/javascript" src="//fast.wistia.com/assets/external/E-v1.js"></script> </div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-4c76a933 padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="4c76a933" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3d3388e elementor-column elementor-col-100 elementor-top-column" data-id="3d3388e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-2d693a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="2d693a8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-713f0569 case_study_client_quote elementor-column elementor-col-100 elementor-inner-column" data-id="713f0569" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2b21d903 elementor-widget elementor-widget-html" data-id="2b21d903" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2019/09/gdventures-logo.png" class="retina_image b-lazy" width="58" height="58"></div></div><div class="elementor-element elementor-element-432ae073 client_quote_text elementor-widget elementor-widget-text-editor" data-id="432ae073" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">“We love how Dynamic Yield has allowed us to learn more about our customer base. During our time experimenting with the platform, we’ve gained valuable insights into who the individuals are behind each of our trips and what their distinct buying habits are. We’re excited to launch more tests and look forward to its continued impact on the booking process.”</div></div></div><div class="elementor-element elementor-element-3dca7bd5 client_quote_text_author elementor-widget elementor-widget-text-editor" data-id="3dca7bd5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Greg Cormier, Global Director of Digital Marketing & Communications at G Adventures</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-2ace76ea case_study_challenge padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="2ace76ea" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2d380793 elementor-column elementor-col-100 elementor-top-column" data-id="2d380793" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-342612a3 challenge_mobile_wrap_reverse elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="342612a3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-42a51fe4 case_study_challenge_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="42a51fe4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-425ff96 elementor-widget elementor-widget-html" data-id="425ff96" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 588px) 100vw, 588px" data-src="/wp-content/uploads/2019/09/gadventures-challenge.jpg" /></div></div></div></div></div><div class="elementor-element elementor-element-2d31509e case_study_challenge_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="2d31509e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-10bb723b challenge_title elementor-widget elementor-widget-heading" data-id="10bb723b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Challenge</h2></div></div><div class="elementor-element elementor-element-7083610d challenge_list elementor-widget elementor-widget-text-editor" data-id="7083610d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><span style="font-weight: 400;">With so many travel options available, discovering the right trip is a highly research-intensive process. Knowing this, G Adventures recognized it needed to help individuals find the right destination and tour for them. To bridge the gap, its team of experts would require a solution that could: </span> <br><br><ul><li style="font-weight: 400;"><span style="font-weight: 400;">Democratize data from various channels and sources</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Identify and analyze high-value audience groups </span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Target audiences based on their affinity to different travel styles</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Optimize trip-oriented content throughout the site </span></li></ul> <span style="font-weight: 400;">After evaluating 20 other technology vendors in the space, G Adventures selected Dynamic Yield as its personalization partner. </span></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-3ff28d0c case_study_execution_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3ff28d0c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-165dd4b3 elementor-column elementor-col-100 elementor-top-column" data-id="165dd4b3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c5aecc8 execution_title elementor-widget elementor-widget-heading" data-id="c5aecc8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Execution</h2></div></div><section class="elementor-element elementor-element-58552023 elementor-section-content-middle case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="58552023" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-19e55ce6 elementor-column elementor-col-100 elementor-inner-column" data-id="19e55ce6" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-f44aa4d execution_subtitle elementor-widget elementor-widget-text-editor" data-id="f44aa4d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Delivered targeted experiences on the homepage according to user affinity</div></div></div><div class="elementor-element elementor-element-532f2cec execution_text elementor-widget elementor-widget-text-editor" data-id="532f2cec" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">As the main hub for many travelers searching to find the right trip, G Adventures sought to better leverage its homepage, which it utilizes to showcase its many tours. The first order of business was to use Dynamic Yield’s visual experience editor to adjust its hero banner, without any dependency on developers, according to the user’s affinity to a certain destination. The team served experiences targeted to 12 different countries, each with two variations – one highlighting people and the other, scenery or popular landmarks. After implementing, G Adventures found the location-based personalization outperformed its generic homepage for all countries in revenue per user.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-5851b5f elementor-section-content-middle case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="5851b5f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-9d7377f elementor-column elementor-col-100 elementor-inner-column" data-id="9d7377f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1c22ad0 execution-image-caption elementor-widget elementor-widget-text-editor" data-id="1c22ad0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p style="text-align: center;"><i>Experience for travelers interested in Thailand: Focused on the country’s beaches </i></p></div></div></div><div class="elementor-element elementor-element-ece57c2 elementor-widget elementor-widget-html" data-id="ece57c2" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/09/gadventures-1A.jpg" /></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-e9dcfc5 elementor-section-content-middle case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="e9dcfc5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3fabd3f elementor-column elementor-col-100 elementor-inner-column" data-id="3fabd3f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4520f72 execution-image-caption elementor-widget elementor-widget-text-editor" data-id="4520f72" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p style="text-align: center;"><i>Experience for travelers interested in South Africa: Focused on safari trips</i></p></div></div></div><div class="elementor-element elementor-element-597a964 elementor-widget elementor-widget-html" data-id="597a964" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/09/gadventures-1B.jpg" /></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-7dd9afd elementor-section-content-middle case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7dd9afd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-dad0df1 elementor-column elementor-col-100 elementor-inner-column" data-id="dad0df1" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-58ccf9b execution_text elementor-widget elementor-widget-text-editor" data-id="58ccf9b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Next, G Adventures supercharged its heavily engaged Travel Style section on the homepage, targeting users with experiences based on travel style affinity. The team delivered and tested 10 experiences in total, one per trip style, pinning the preferred trip style in the first slot of the content widget. In almost all instances, the pinned affinity-experience proved higher in terms of both engagement and conversions, leading to substantial uplifts in revenue.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-b8c08e7 elementor-section-content-middle case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="b8c08e7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-dce0a68 elementor-column elementor-col-50 elementor-inner-column" data-id="dce0a68" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3f1574b execution-image-caption elementor-widget elementor-widget-text-editor" data-id="3f1574b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p style="text-align: center;"><i>Affinity for Local Living Tours:</i></p></div></div></div><div class="elementor-element elementor-element-4cf661c elementor-widget elementor-widget-html" data-id="4cf661c" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/09/gadventures-1C-left.jpg" /></div></div></div></div></div><div class="elementor-element elementor-element-767a5e8 elementor-column elementor-col-50 elementor-inner-column" data-id="767a5e8" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-b8b0996 execution-image-caption elementor-widget elementor-widget-text-editor" data-id="b8b0996" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p style="text-align: center;"><i>Affinity for Classic Tours:</i></p></div></div></div><div class="elementor-element elementor-element-e699258 elementor-widget elementor-widget-html" data-id="e699258" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/09/gadventures-1C-right.jpg" /></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-96370ff case_study_execution_row_1 bild_padding_top elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="96370ff" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4ad974c execution_row_1_left_text_wrap elementor-column elementor-col-100 elementor-inner-column" data-id="4ad974c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1b1cb4e execution_subtitle elementor-widget elementor-widget-text-editor" data-id="1b1cb4e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Optimized the site’s main menu to include more navigational links</div></div></div><div class="elementor-element elementor-element-d374d26 execution_text bild_column elementor-widget elementor-widget-text-editor" data-id="d374d26" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Originally, G Adventures’ three main menu links were static, redirecting visitors to separate pages for further exploration of its various Destinations, Travel Styles, and Travel Deals available. To make it easier to access all of this content, the team decided to optimize its navigation, rolling links to all of its top pages into one mega dropdown. The result was a 17.9% increase in purchases per user and 14.9% uplift in revenue per user.</div></div></div><div class="elementor-element elementor-element-860323d elementor-widget elementor-widget-html" data-id="860323d" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/09/gadventures-2.png" /></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-bc53b1a case_study_execution_row_1 bild_padding_top elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="bc53b1a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7e24b09 execution_row_1_left_text_wrap elementor-column elementor-col-100 elementor-inner-column" data-id="7e24b09" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-cdf52cf execution_subtitle elementor-widget elementor-widget-text-editor" data-id="cdf52cf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Tested the impact of showing more or less content</div></div></div><div class="elementor-element elementor-element-69c8f7c execution_text elementor-widget elementor-widget-text-editor" data-id="69c8f7c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Considering its Trip Pages (PDPs) have a ton of content, G Adventures hypothesized that active users will likely seek out more information if desired, but passive users may be turned off by information overload. To test this theory, the team removed blog posts featured on Trip Pages to focus the traveler’s attention on key benefits and increase purchase rates. In another attempt to eliminate unnecessary distractions on Trip Pages, G Adventures removed outbound links to other areas of the site where the likelihood of conversion is lower.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-48bd0ce elementor-section-content-middle case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="48bd0ce" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-5dfead8 elementor-column elementor-col-50 elementor-inner-column" data-id="5dfead8" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c218b9a execution-image-caption elementor-widget elementor-widget-text-editor" data-id="c218b9a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p style="text-align: center;"><i>Control:</i></p></div></div></div><div class="elementor-element elementor-element-cb76007 elementor-widget elementor-widget-html" data-id="cb76007" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/09/gadventures-3A.jpg" /></div></div></div></div></div><div class="elementor-element elementor-element-5be6378 elementor-column elementor-col-50 elementor-inner-column" data-id="5be6378" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6aa189e execution-image-caption elementor-widget elementor-widget-text-editor" data-id="6aa189e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p style="text-align: center;"><i>Variation (Fewer content blocks):</i></p></div></div></div><div class="elementor-element elementor-element-eff0f2d elementor-widget elementor-widget-html" data-id="eff0f2d" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/09/gadventures-3B.jpg" /></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-3843a01 case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="3843a01" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-a9e0f63 elementor-column elementor-col-100 elementor-inner-column" data-id="a9e0f63" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d913d6b execution_text elementor-widget elementor-widget-text-editor" data-id="d913d6b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Finally, G Adventures experimented with layering alternative trip-oriented content on a handful of its Trip Pages. Using a rich media module, the team targeted specific trips centered around boats or marine activities with relevant videos and pictures about the boat, voyage, amenities, and crew. The additional content boosted conversion rates 50.96% and increased overall interest in the trip, generating a revenue uptick of 70.5%.</div></div></div><div class="elementor-element elementor-element-090335d center-image elementor-widget elementor-widget-html" data-id="090335d" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/09/gadventures-4.png" /></div></div><div class="elementor-element elementor-element-182ca5a execution_text elementor-widget elementor-widget-text-editor" data-id="182ca5a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Ultimately, what the team discovered is that in some cases, reducing the amount of content on the trip page drastically improved conversions, purchases, and revenue, while in others, more content needed to be injected. Based on the initial success seen, G Adventures plans to continue its optimization of text, links, images, and videos not just on additional trip pages, but also other sections of the site.</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-805219b case_study_takeaway padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="805219b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2bd5e420 elementor-column elementor-col-100 elementor-top-column" data-id="2bd5e420" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-5cd62d26 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="5cd62d26" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7ed5d133 elementor-column elementor-col-100 elementor-inner-column" data-id="7ed5d133" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-34f5d0ef takeaway_title elementor-widget elementor-widget-heading" data-id="34f5d0ef" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Key Takeaway</h2></div></div><div class="elementor-element elementor-element-c69363f takeaway_text elementor-widget elementor-widget-text-editor" data-id="c69363f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Travel is so personal to the individual, and therefore, the process of booking a trip has to be a highly tailored one. G Adventures understood it needed to know more about the travelers visiting its site in order to inspire action, the team just required the right technology to connect the dots and allow for the delivery of more personalized experiences. Using Dynamic Yield’s personalization technology, G Adventures joined their customers in exploration, experimenting with a number of different use cases to improve the overall customer experience, which resulted in a 15% uplift in purchase per user.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-514abb1e get_your_demo elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="514abb1e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-a077dc4 elementor-column elementor-col-100 elementor-inner-column" data-id="a077dc4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1d24a87b get_your_demo_title elementor-widget elementor-widget-heading" data-id="1d24a87b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">GET YOUR DEMO</h2></div></div><div class="elementor-element elementor-element-6f593240 elementor-widget elementor-widget-html" data-id="6f593240" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div id="cs-form-wrapper"><form id="mktoForm_3739"></form> <script>MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 3739, function(form) {
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