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style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-48907 current_page_item"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/financial-services/">English</a></li><li><a href="https://www.dynamicyield.com/es/financial-services/">Español</a></li><li><a href="https://www.dynamicyield.com/de/financial-services/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/financial-services/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/financial-services/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-post" data-elementor-id="48907" class="elementor elementor-48907" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-4a12236 header-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="4a12236" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-2e02d9e elementor-column elementor-col-50 elementor-top-column" data-id="2e02d9e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d598af6 top-subheader elementor-widget elementor-widget-heading" data-id="d598af6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default">PERSONALIZATION FOR FINANCIAL SERVICES</div></div></div><div class="elementor-element elementor-element-dcbc884 elementor-widget elementor-widget-heading" data-id="dcbc884" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Personalization you can bank on</h1></div></div><div class="elementor-element elementor-element-2fcfb44 elementor-widget elementor-widget-text-editor" data-id="2fcfb44" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">In today’s competitive market, your customers expect personalized experiences at every turn. If done well, you’ll delight them – building loyalty and realizing higher lifetime value. This is the competitive edge you’ve been looking for.</div></div></div><div class="elementor-element elementor-element-2ae70bb elementor-widget elementor-widget-html" data-id="2ae70bb" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/request-demo/" title="Talk to sales" target="_blank" class="plain-button">TALK TO SALES</a></div></div></div></div></div><div class="elementor-element elementor-element-eea59dd header-media-col elementor-column elementor-col-50 elementor-top-column" data-id="eea59dd" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-a083b6c header-media elementor-widget elementor-widget-html" data-id="a083b6c" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="header-media-box header-media-box-1 retina_parent active"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2023/01/mom-daughter.png" alt="" width="293" height="219" /></div><div class="header-media-box header-media-box-2 retina_parent"> <img decoding="async" src="/wp-content/uploads/2023/01/woman-phone.png" alt="" width="193" height="214" /></div><div class="header-media-box header-media-box-3 retina_parent"> <img decoding="async" src="/wp-content/uploads/2023/01/couple.png" alt="" width="253" height="183" /></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-f5bf45a elementor-section-full_width global-section elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="f5bf45a" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-2331eea elementor-column elementor-col-100 elementor-top-column" data-id="2331eea" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-7574dd4 cs-section module plain-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7574dd4" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-f4cc2b4 elementor-column elementor-col-100 elementor-inner-column" data-id="f4cc2b4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7df7a5f cs-block-wrap elementor-widget elementor-widget-html" data-id="7df7a5f" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/case-studies/financial-services/" title="Read case study" target="_blank" class="cs-row"> <span class="cs-col-text"> <strong>Proven Results:</strong> <span class="cs-text">Running personalization and UX experiments leads to a <strong>7% lift in credit card applications</strong> </span> <span class="cs-link">Read case study →</span> </span> <span class="cs-col-img"> <span class="cs-col-img-bg" style="background-image: url('/wp-content/uploads/2023/01/syf-image.png')"></span> <img loading="lazy" decoding="async" class="cs-col-img-logo" src="/wp-content/uploads/2023/01/synchrony.svg" alt="" width="293" height="62"> </span> </a></div></div></div></div></div></div></div></section><div class="elementor-element elementor-element-69a511c brands-section-title elementor-widget elementor-widget-heading" data-id="69a511c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Loved by financial institutions across the globe</h4></div></div><section class="elementor-element elementor-element-2d2d167 brands-section module elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="2d2d167" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-8da00b9 elementor-column elementor-col-100 elementor-inner-column" data-id="8da00b9" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7c71ebb elementor-widget elementor-widget-image" data-id="7c71ebb" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/01/banco-falabella.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-827bdae elementor-widget elementor-widget-image" data-id="827bdae" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/01/hdi.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-f41f32f elementor-widget elementor-widget-image" data-id="f41f32f" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/01/vkb.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-5e185b4 elementor-widget elementor-widget-image" data-id="5e185b4" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/01/coopeuch.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-807b665 elementor-widget elementor-widget-image" data-id="807b665" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/01/bancolombia.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-dc8e7c0 elementor-widget elementor-widget-image" data-id="dc8e7c0" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/01/pronovabkk.svg" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-7b7b884 intro-section module plain-section elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7b7b884" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-02022f4 elementor-column elementor-col-50 elementor-inner-column" data-id="02022f4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1d2e84c elementor-widget elementor-widget-heading" data-id="1d2e84c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Personalization is no longer a nice to have, deliver it faster with Experience OS</h2></div></div><div class="elementor-element elementor-element-db00e78 elementor-widget elementor-widget-text-editor" data-id="db00e78" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Scaling personalization drives better business outcomes, yet many financial services organizations struggle to meet their customer’s expectations for personalization. We built Experience OS to help, so you can build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before.</div></div></div></div></div></div><div class="elementor-element elementor-element-ddee583 elementor-column elementor-col-50 elementor-inner-column" data-id="ddee583" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e38893c floating-block module elementor-widget elementor-widget-html" data-id="e38893c" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <strong>Join us, to:</strong><ul><li>Cater to your customers needs with personalized experiences, synchronized across the lifecycle</li><li>Improve acquisition ROI with personalization from the very-first page view</li><li>Maximize engagement and cross-promotion with continuous machine learning optimization</li><li>Measure the impact of your program with FI-specific KPIs</li><li>Accelerate experience delivery with templates and triggers tailor-made for FIs in an operating system designed to stay compatible with your existing tech stack</li></ul></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-10fd8c5 cert-section module plain-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="10fd8c5" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-c3afaa6 elementor-column elementor-col-100 elementor-inner-column" data-id="c3afaa6" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7f94075 elementor-widget elementor-widget-heading" data-id="7f94075" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">A longstanding commitment to Responsible Personalization</h2></div></div><div class="elementor-element elementor-element-4a0339e elementor-widget elementor-widget-text-editor" data-id="4a0339e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Dynamic Yield is private by design and compliant with the latest laws and regulations around the world</div></div></div><div class="elementor-element elementor-element-15939a4 cert-wrap elementor-widget elementor-widget-html" data-id="15939a4" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="badges-wrap"><div class="badge-box"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/gdpr.svg" alt="GDPR" width="70" height="70"> <span>GDPR</span></div><div class="badge-box"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/ccpa.svg" alt="CCPA" width="63" height="48"> <span>CCPA</span></div><div class="badge-box"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/27001.svg" alt="ISO 27001" width="80" height="70"> <span>ISO 27001</span></div><div class="badge-box"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/27018.svg" alt="ISO 27018" width="80" height="70"> <span>ISO 27018</span></div><div class="badge-box"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/27017.svg" alt="ISO 27017" width="80" height="70"> <span>ISO 27017</span></div><div class="badge-box"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/27701.svg" alt="ISO 27701" width="80" height="70"> <span>ISO 27701</span></div><div class="badge-box retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/soc.png" alt="SOC II" width="80" height="70"> <span>SOC II</span></div></div> <a href="/compliance/" title="accreditations and certifications" target="_blank">View our full list of accreditations and certifications here →</a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-9d23938 expertise-section module plain-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="9d23938" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-c9a4b08 elementor-column elementor-col-50 elementor-inner-column" data-id="c9a4b08" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5db4a01 elementor-widget elementor-widget-heading" data-id="5db4a01" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Expertise in every sector</h2></div></div></div></div></div><div class="elementor-element elementor-element-1d1f791 elementor-column elementor-col-50 elementor-inner-column" data-id="1d1f791" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5c4d883 elementor-widget elementor-widget-html" data-id="5c4d883" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="https://unpkg.com/@lottiefiles/lottie-player@latest/dist/lottie-player.js"></script> <div class="features-wrap"><div class="feature-box"><div id="icon-retail" class="feature-box-icon"></div><h5>Retail Banking</h5><p>Stay ahead of the competition with personalized experiences that exceed customer expectations and increase revenue at every moment in the customer journey.</p></div><div class="feature-box"><div id="icon-sm-biz" class="feature-box-icon"></div><h5>Small Business</h5><p>Leverage data and insights to better understand the needs of your small business customers to power personalization that expands relationships and improves engagement.</p></div><div class="feature-box"><div id="icon-cobrands" class="feature-box-icon"></div><h5>Co-Brands</h5><p>Increase activation rate and EMOB and drive top of wallet behavior with personalization from the very first pageview through the post-login experience.</p></div><div class="feature-box"><div id="icon-fintech" class="feature-box-icon"></div><h5>Fintech</h5><p>Differentiate your business with seamless digital personalization and drive adoption for new digital-first products.</p></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-c634170 customers-section module plain-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="c634170" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-433c69b elementor-column elementor-col-100 elementor-inner-column" data-id="433c69b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4ca7281 section-subheader elementor-widget elementor-widget-heading" data-id="4ca7281" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default">Experiences your customers will love</div></div></div><div class="elementor-element elementor-element-634b3ac elementor-widget elementor-widget-heading" data-id="634b3ac" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Browse real personalization examples for every sector and customer stage</h2></div></div><div class="elementor-element elementor-element-5ce110e elementor-widget elementor-widget-html" data-id="5ce110e" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="customer-tabs"><ul class="top-tabs"><li class="active" data-tab="image--1">Discovery & Acquisition</li><li data-tab="image--2">Activation</li><li data-tab="image--3">Early Month on Book</li><li data-tab="image--4">Cross Promotion</li><li data-tab="image--5">Spend Stimulation</li><li data-tab="image--6">Digital Engagement</li><li data-tab="image--7">Attrition</li></ul><ul class="side-tabs"><li class="active" data-block="image--1"><h4>Discovery & Acquisition</h4><p>Increase acquisition ROI by serving personalized content, recommendations, offers, and guided experiences from the very first page view. <span class="line-highlighted"><span><strong>Applies to:</strong> Core Banking and Small Business</span> </span></p></li><li data-block="image--2"><h4>Activation</h4><p>Increase activation rate with timely push notifications and triggered emails to reach customers at critical moments. <span class="line-highlighted"><span><strong>Applies to:</strong> Core Banking and Co-Brand</span> </span></p></li><li data-block="image--3"><h4>Early Month on Book</h4><p>Personalize and optimize the post-login experience to increase early month on book usage and spending. <span class="line-highlighted"><span><strong>Applies to:</strong> Core Banking, Small Business, Co-Brand and Fintech</span> </span></p></li><li data-block="image--4"><h4>Cross Promotion</h4><p>Cross-promote additional banking products and services with relevant education content and offers. <span class="line-highlighted"><span><strong>Applies to:</strong> Core Banking and Fintech</span> </span></p></li><li data-block="image--5"><h4>Spend Stimulation</h4><p>Increase everyday spending by leveraging spend data to promote relevant offers in new categories. <span class="line-highlighted"><span><strong>Applies to:</strong> Core Banking, Small Business, Co-Brand and Fintech</span> </span></p></li><li data-block="image--6"><h4>Digital Engagement</h4><p>Convert more customers to digital with relevant and timely nudges from paperless to adding cards to the digital wallet. <span class="line-highlighted"><span><strong>Applies to:</strong> Fintech and Core Banking</span> </span></p></li><li data-block="image--7"><h4>Attrition</h4><p>Get disengaged customers to come back to your institution with relevant, timely, and personalized offers. <span class="line-highlighted"><span><strong>Applies to:</strong> Fintech and Core Banking</span></span></p></li></ul><div class="tab-images-wrap"><div class="tab-image active" data-img="image--1"><div class="tab-image-inner retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/upd-discovery-overlay-lp.png" alt="" width="322" height="425"> <span class="tab-btn">Small Business</span></div><div class="tab-image-inner retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/upd-discovery-overlay.png" alt="" width="295" height="195"> <span class="tab-btn">Core Banking</span></div></div><div class="tab-image" data-img="image--2"><div class="tab-image-inner retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/upd-email-core.png" alt="" width="317" height="485"> <span class="tab-btn">Core Banking</span></div><div class="tab-image-inner retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/upd-email-cobrand.png" alt="" width="317" height="485"> <span class="tab-btn">Co-Brand</span></div></div><div class="tab-image" data-img="image--3"><div class="tab-image-inner retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/upd-app-core.png" alt="" width="260" height="455"> <span class="tab-btn">Core Banking</span><div class="img-bulb"> <span class="img-bulb-title">STRATEGY</span> <span class="img-bulb-text">Target users who have just purchased a travel card with offers and education on card benefits</span></div></div><div class="tab-image-inner retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/upd-app-biz.png" alt="" width="260" height="455"> <span class="tab-btn">Small Business</span></div></div><div class="tab-image" data-img="image--4"><div class="tab-image-inner retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/upd-app-fintech.png" alt="" width="260" height="455"> <span class="tab-btn">Fintech</span></div><div class="tab-image-inner retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/upd-app-core-promo.png" alt="" width="286" height="455"> <span class="tab-btn">Core Banking</span></div></div><div class="tab-image" data-img="image--5"><div class="tab-image-inner retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/02/app-spend.png" alt="" width="305" height="539"><div class="img-bulb"> <span class="img-bulb-title">STRATEGY</span> <span class="img-bulb-text">If a customer is spending heavily in fashion, but not food, promote grocery-related offers</span></div></div></div><div class="tab-image" data-img="image--6"><div class="tab-image-inner retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/02/app-digital-engagement.png" alt="" width="305" height="539"><div class="img-bulb"> <span class="img-bulb-title">STRATEGY</span> <span class="img-bulb-text">Increase card usage by encouraging recent first purchasers to add their card to their digital wallet</span></div></div></div><div class="tab-image" data-img="image--7"><div class="tab-image-inner retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/02/app-attrition.png" alt="" width="305" height="539"><div class="img-bulb"> <span class="img-bulb-title">STRATEGY</span> <span class="img-bulb-text">If a customer is spending heavily in fashion, but not food, promote grocery-related offers</span></div></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-dfd221c quote-section module plain-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="dfd221c" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-30c0d76 elementor-column elementor-col-100 elementor-inner-column" data-id="30c0d76" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-a16c609 quote-block elementor-widget elementor-widget-html" data-id="a16c609" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><p>Dynamic Yield has allowed us to optimize experiences throughout the members’ journey, triggering and deploying tailored messaging, notifications, and more to improve the end-user experience, helping us achieve key growth results.</p><div class="author-img retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/andres.png" alt="" width="56" height="56"></div><div class="author-name"> <strong>Andrés Meléndez Hagedorn</strong>, Head of Conversions and Analytics<div class="company-logo"><img loading="lazy" decoding="async" src="/wp-content/uploads/2023/01/coopeuch-small.svg" alt="" width="92" height="16"></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-95d3340 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="95d3340" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-80c8796 elementor-column elementor-col-100 elementor-inner-column" data-id="80c8796" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-199ea7e elementor-widget elementor-widget-shortcode" data-id="199ea7e" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="gf-tabbed-banner-small-component" class="gartner"><div class="gbc-inner-wrap"><div class="gbc-inner-container"><div class="gbc-tabs"><div class="gbc-tab active-tab" data-title="gartner">Gartner</div><div class="gbc-tab" data-title="forrester">Forrester</div></div><div class="gbc-tab-content active-tab" data-tab="gartner"><div class="gbc-col-left"><div class="gbc-title">Recognized as a <span class="accent">Leader</span> in personalization. Built for how commerce happens next.</div><div class="gbc-copy">Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.</div></div><div class="gbc-col-right"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2026/02/gartner-2026-MagicQuadrant-personalization.png" width="256" height="256" alt="Gartner MQ"></div> <a href="/guides/gartner/" title="Gartner MQ" class="gbc-cta">Read the Gartner® report →</a></div></div><div class="gbc-tab-content" data-tab="forrester"><div class="gbc-col-left"><div class="gbc-title">Recognized as a Leader in <span class="accent">personalization</span> and <span class="accent">experience optimization</span> by industry analysts</div><div class="gbc-copy">Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.</div></div><div class="gbc-col-right"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2025/02/forrester-2024-banner.png" width="256" height="256" alt="Forrester"></div> <a href="/guides/forrester/" title="Forrester" class="gbc-cta">Read the Forrester report →</a></div></div></div></div></div><style>#gf-tabbed-banner-small-component > div > div > div.gbc-tabs > div:nth-child(2){display:none;}
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Power app experiences that drive action and improve retention. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="https://support.dynamicyield.com/hc/en-us/categories/20982530950941-Sorting-Optimizer" target="_blank" title="API Campaigns"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2025/03/Sorting-optimizer-logo.svg" alt="" width="60" height="60" /> <strong>Sorting Optimizer</strong> Test and target how your category pages are sorted using different sorting logics, apply merchandising rules that incorporate user affinity, past behavior, and business logic. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/engage/" target="_blank" title="Reconnect"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/06/reconnect-icon.svg" alt="" width="60" height="60" /> <strong>Reconnect</strong> Automatically trigger personalized messages via Email, SMS, Web and App push notifications to reach customers at the most critical moments. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/recommend/" target="_blank" title="Algorithm Studio"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/06/algorithm-studio-icon.svg" alt="" width="60" height="60" /> <strong>Algorithm Studio</strong> Combine the hyper-personalization of Experience OS alongside your own deep business expertise to build recommendation algorithms using Dynamic Yield’s proprietary AI pipeline capabilities to increase revenue and brand loyalty. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/discover/" target="_blank" title="Audience Hub"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/audiences.svg" alt="" width="60" height="60" /> <strong>Audience Hub</strong> Power deep personalization with an agile segmentation and data management system. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/adaptml/" target="_blank" title="AdaptML™"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/adaptml.svg" alt="" width="60" height="60" /> <strong>AdaptML™</strong> Use predictive and deep learning models on web, in emails, and via mobile apps. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/request-demo/" target="_blank" title="Talk to our experts" class="more"> <strong>And more…</strong> Contact our personalization experts to request a demo and learn more about our applications and extensions. <span class="exp-os-box-more">Talk to our experts →</span> </a></div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple 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