Gidi is the VP of Product at Dynamic Yield, responsible for leading various product-led growth initiatives, including UX/UI, analytics, product documentation, data enrichment, email personalization, triggering capabilities, and cross-channel experiences.
2026-02-28 18:37
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30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/blog/author/gidi/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div class="archive_title"><div class="container clearfix"><h1>All Posts by Gidi Vigo</h1><div class="author-box author_page_author_box"><div class="author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/gidi-122.jpeg" alt="Gidi Vigo" width="100" height="100" /></div></div><div class="author-description"><br />Gidi is the VP of Product at Dynamic Yield, responsible for leading various product-led growth initiatives, including UX/UI, analytics, product documentation, data enrichment, email personalization, triggering capabilities, and cross-channel experiences.</div></div></div></div><div id="main-content"><div class="archive_top_bg"></div><div class="container"><div id="content-area" class="clearfix dy_blog_grid"><article id="post-164424" class="et_pb_post post-164424 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-product-recommendations tag-templates"> <a href="https://www.dynamicyield.com/blog/recommendation-templates/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2021/08/product-rec-templates-blog.png" alt='Introducing: Recommendation templates bound to capture consumer attention' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/recommendation-templates/"><h2>Introducing: Recommendation templates bound to capture consumer attention</h2><p>Fresh new recommendation templates that empower brands to tailor experiences and upgrade how they showcase merchandise.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-161018" class="et_pb_post post-161018 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-personalization-infrastructure tag-single-page-applications"> <a href="https://www.dynamicyield.com/blog/dynamic-yield-for-spas/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2021/07/DY-SPA-795x320-1-1.png" alt='Dynamic Yield for SPAs – Seamless Personalization with Any Framework' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/dynamic-yield-for-spas/"><h2>Dynamic Yield for SPAs – Seamless Personalization with Any Framework</h2><p>Most personalization technologies vary in their SPA support, but Dynamic Yield’s seamless solution allows for agile and performance-driven experience delivery.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-160713" class="et_pb_post post-160713 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-data-privacy tag-email-personalization"> <a href="https://www.dynamicyield.com/blog/apple-mail-privacy/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2021/07/DY-Responsible-Personalization-795x320-1.png" alt='Apple Mail Privacy Protection, a welcomed milestone in Responsible Personalization' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/apple-mail-privacy/"><h2>Apple Mail Privacy Protection, a welcomed milestone in Responsible Personalization</h2><p>Learn about updates discussed during Apple’s Worldwide Developers Conference and why Dynamic Yield’s personalization capabilities will not be impacted by any of the new limitations imposed by Apple’s new “Mail Privacy Protection” features.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-153107" class="et_pb_post post-153107 article type-article status-publish has-post-thumbnail hentry article-category-testing-optimization article-industry-agnostic article-tags-customer-experience-management article-tags-personalization-infrastructure article-tags-product-recommendations article-function-bi-analytics article-function-conversion-optimization article-function-development article-function-merchandising-ecommerce article-function-leadership article-function-marketing article-function-product-management article-type-thought-leadership"> <a href="https://www.dynamicyield.com/article/evolution-of-artificial-intelligence-marketing/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2021/02/DY-ArtificialMarketing-795x320-1.png" alt='The evolution of artificial intelligence in marketing and personalization' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/evolution-of-artificial-intelligence-marketing/"><h2>The evolution of artificial intelligence in marketing and personalization</h2><p>Retracing AI’s influence on the marketing workflow through the lens of Dynamic Yield’s growth in the space, and where we see it continuing to reshape the industry.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-125271" class="et_pb_post post-125271 article type-article status-publish has-post-thumbnail hentry article-category-recommendations article-industry-ecommerce article-industry-grocery article-tags-marketing-strategies article-tags-product-recommendations article-function-conversion-optimization article-function-merchandising-ecommerce article-function-product-management article-type-tactical-guides article-type-thought-leadership"> <a href="https://www.dynamicyield.com/article/best-practices-replenishable-product-recommendations/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/06/product-recs-replinshible-products-blog.png" alt='Product recommendation best practices for brands selling replenishable products' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/best-practices-replenishable-product-recommendations/"><h2>Product recommendation best practices for brands selling replenishable products</h2><p>To optimize digital experiences for users conducting repeat purchases, brands can tap product recommendations to do some of the heavy lifting.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-120462" class="et_pb_post post-120462 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-audience-export-manager tag-audience-segmentation"> <a href="https://www.dynamicyield.com/blog/enrich-the-martech-stack-with-dynamic-yields-robust-audience-data/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/04/DY-AudienceExportManager-Blog-795x320.jpg" alt='Enrich the entire marketing stack with Dynamic Yield’s robust audience data' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/enrich-the-martech-stack-with-dynamic-yields-robust-audience-data/"><h2>Enrich the entire marketing stack with Dynamic Yield’s robust audience data</h2><p>Unlock troves of behavioral and contextual data captured by the Dynamic Yield platform to deliver deeply targeted campaigns at every touchpoint.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-110554" class="et_pb_post post-110554 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-integrated-marketing tag-integration tag-salesforce-commerce-cloud-sfra-cartridge"> <a href="https://www.dynamicyield.com/blog/salesforce-commerce-cloud-integration/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/11/DY-SalesforceCommerceCloud-Blog-795x320-1.jpg" alt='Plug and personalize with our Salesforce Commerce Cloud SFRA Integration' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/salesforce-commerce-cloud-integration/"><h2>Plug and personalize with our Salesforce Commerce Cloud SFRA Integration</h2><p>With the addition of our SFRA cartridge, Salesforce Commerce Cloud users can seamlessly execute personalization campaigns on their eCommerce site with the new approach.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-24994" class="et_pb_post post-24994 post type-post status-publish format-standard has-post-thumbnail hentry category-product"> <a href="https://www.dynamicyield.com/blog/easy-previewing-experiments/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/10/previewing-experiements-blog.png" alt='Launch personalization campaigns confidently with a full set of QA tools' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/easy-previewing-experiments/"><h2>Launch personalization campaigns confidently with a full set of QA tools</h2><p>With the new improvements made to our Previewing capabilities, teams are now better equipped to build, test, QA, and launch experiences with confidence.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-91549" class="et_pb_post post-91549 lesson type-lesson status-publish has-post-thumbnail hentry article-category-testing-optimization article-industry-agnostic article-tags-personalization-and-testing-frameworks article-function-bi-analytics article-function-conversion-optimization article-type-thought-leadership course-advanced-experimentation"> <a href="https://www.dynamicyield.com/lesson/outliers-detection/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/02/Outliers-detection-Blog.jpg" alt='Outliers detection in A/B testing' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/lesson/outliers-detection/"><h2>Outliers detection in A/B testing</h2><p>Huge deviations in site behavior may be leading to unintended consequences in your A/B testing campaigns. Here’s how to reconcile them.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-40797" class="et_pb_post post-40797 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-multi-touch-campaigns"> <a href="https://www.dynamicyield.com/blog/multi-touch-campaigns/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/10/DY_Multi-Touch_Blog_795x320.jpg" alt='Multi-Touch Campaigns – a whole new way to personalize' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/multi-touch-campaigns/"><h2>Multi-Touch Campaigns – a whole new way to personalize</h2><p>Build cohesive campaigns with multiple experiences of different types that span across pages and touchpoints, from the first pageview all the way to the last.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-40776" class="et_pb_post post-40776 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-analytics"> <a href="https://www.dynamicyield.com/blog/personalization-reporting/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/09/DY_NewDashboard_Blog_795x320_V2.jpg" alt='Personalization reporting – powerful insights to help drive your experimentation efforts' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/personalization-reporting/"><h2>Personalization reporting – powerful insights to help drive your experimentation efforts</h2><p>The new Dynamic Yield Dashboard provides marketers with the personalization reporting tools they’ve been looking for to help optimize every campaign.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-40737" class="et_pb_post post-40737 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-integration tag-shopify-plus-app tag-technology-partner"> <a href="https://www.dynamicyield.com/blog/shopify-plus-app/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/10/DY_Shopify_Integration_Blog_795x320.jpg" alt='Experience Instant Personalization with Dynamic Yield’s Shopify Plus App' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/shopify-plus-app/"><h2>Experience Instant Personalization with Dynamic Yield’s Shopify Plus App</h2><p>Dynamic Yield’s Shopify Plus app allows businesses to unleash true personalization on their eCommerce site, instantly.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-33901" class="et_pb_post post-33901 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-machine-learning tag-recommendations"> <a href="https://www.dynamicyield.com/blog/new-recommendation-strategies/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/10/DY_NewRecStrategies_Blog_795x320.jpg" alt='Introducing: New Recommendation Strategies' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/new-recommendation-strategies/"><h2>Introducing: New Recommendation Strategies</h2><p>Based entirely on purchase behavior, our freshly built recommendation algorithms leverage key conversion-related data to help drive results.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-32699" class="et_pb_post post-32699 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-optimization"> <a href="https://www.dynamicyield.com/blog/introducing-recommendation-widget-testing/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/06/recs-blog.jpg" alt='Introducing: Recommendations Testing' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/introducing-recommendation-widget-testing/"><h2>Introducing: Recommendations Testing</h2><p>As recommendations drive a significant percentage of business revenue, continuous testing and optimization of recommendation widgets for optimal results is a necessity.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-26562" class="et_pb_post post-26562 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-behavioral-messaging-2 tag-mobile"> <a href="https://www.dynamicyield.com/blog/introducing-triggered-push-notifications/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/01/push_notification_blog.jpg" alt='Introducing: Triggered Push Notifications' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/introducing-triggered-push-notifications/"><h2>Introducing: Triggered Push Notifications</h2><p>As the ubiquity of mobile continues to grow, Triggered Push Notifications provide your business with the capabilities to tackle the opportunity of mobile.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-26070" class="et_pb_post post-26070 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-behavioral-messaging-2 tag-email-marketing tag-personalization"> <a href="https://www.dynamicyield.com/blog/introducing-dynamic-yield-for-email/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/01/Email_post.jpg" alt='Introducing: Dynamic Yield for Email' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/introducing-dynamic-yield-for-email/"><h2>Introducing: Dynamic Yield for Email</h2><p>With Dynamic Yield for Email, we’ve built a solution for businesses to easily deliver personalized, relevant emails to each and every customer.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-25170" class="et_pb_post post-25170 lesson type-lesson status-publish has-post-thumbnail hentry article-category-testing-optimization article-industry-agnostic article-tags-personalization-and-testing-frameworks article-function-conversion-optimization article-function-marketing article-type-thought-leadership course-advanced-experimentation"> <a href="https://www.dynamicyield.com/lesson/maximum-returns-with-3-ab-testing-rules/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2017/10/Choosing-the-right-optimization-KPI-for-your-AB-tests-Blog.jpg" alt='Choosing the right optimization KPI for your A/B tests' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/lesson/maximum-returns-with-3-ab-testing-rules/"><h2>Choosing the right optimization KPI for your A/B tests</h2><p>By addressing some common A/B testing pitfalls and introducing more reliable approaches to measuring the efficacy of your experiences, you can be sure to optimize for success.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-23435" class="et_pb_post post-23435 post type-post status-publish format-standard has-post-thumbnail hentry category-product"> <a href="https://www.dynamicyield.com/blog/controlled-test-versioning/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2017/08/version_control_blog.png" alt='Introducing: Controlled Test Versioning' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/controlled-test-versioning/"><h2>Introducing: Controlled Test Versioning</h2><p>Learn about Dynamic Yield’s A/B/n test versioning controls that give marketers the mandate to decide what changes should trigger new test versions.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-22630" class="et_pb_post post-22630 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-dynamic-yield-platform"> <a href="https://www.dynamicyield.com/blog/introducing-enhanced-experience-reports/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2017/07/Reporting_Launch_POST.jpg" alt='Introducing: Enhanced Experience Reports' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/introducing-enhanced-experience-reports/"><h2>Introducing: Enhanced Experience Reports</h2><p>Our new and enhanced Experience Reports ensure businesses have all of the reporting and data necessary to manage their personalization campaigns with the utmost confidence.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-21258" class="et_pb_post post-21258 lesson type-lesson status-publish has-post-thumbnail hentry article-category-testing-optimization article-industry-agnostic article-tags-personalization-and-testing-frameworks article-function-bi-analytics article-function-conversion-optimization article-function-merchandising-ecommerce article-function-marketing article-type-thought-leadership course-testing-and-optimization"> <a href="https://www.dynamicyield.com/lesson/conversion-attribution-scoping/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2017/05/Understanding-conversion-attribution-scoping-in-AB-Testing-Blog.jpg" alt='Understanding conversion attribution scoping in A/B testing' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/lesson/conversion-attribution-scoping/"><h2>Understanding conversion attribution scoping in A/B testing</h2><p>Understand the influence of different conversion attribution configurations on your personalization and A/B testing campaigns.</p><div class="grid_read_more_button"> Read 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