<!DOCTYPE html> <!--[if IE 6]><html id="ie6" lang="en-US"> <![endif]--> <!--[if IE 7]><html id="ie7" lang="en-US"> <![endif]--> <!--[if IE 8]><html id="ie8" lang="en-US"> <![endif]--> <!--[if !(IE 6) | !(IE 7) | !(IE 8) ]><!--><html lang="en-US"> <!--<![endif]--><head><meta name="msvalidate.01" content="1033997EC383621B874EB0392F261984"/><link rel="preconnect" href="//cdn.dynamicyield.com"><link rel="preconnect" href="//st.dynamicyield.com"><link rel="preconnect" href="//rcom.dynamicyield.com"><link rel="dns-prefetch" href="//cdn.dynamicyield.com"><link rel="dns-prefetch" href="//st.dynamicyield.com"><link rel="dns-prefetch" href="//rcom.dynamicyield.com"> <script data-cfasync="false">window.dataLayer = window.dataLayer || [];
window.gtag = function() { dataLayer.push(arguments); }
window.gtag('consent', 'default', {
ad_storage: 'denied',
ad_user_data: 'denied',
ad_personalization: 'denied',
analytics_storage: 'denied',
functionality_storage: 'denied',
personalization_storage: 'denied',
security_storage: 'granted', // Only this is granted by default
});</script> <script data-cfasync="false">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-MCQHF8');</script> <script data-cfasync="false" async>// Init the adobeDataLayer array
var adobeDataLayer = adobeDataLayer || [];
// Only when the API is ready
function adobeWaitForDY() {
if (typeof(window.DY) !== 'undefined' && typeof(window.DY.AdDetection) !== 'undefined' &&
typeof($dy) !== 'undefined' && typeof($dy(window)) !== 'undefined' && typeof($dy.renderSmartTagSlider) !== 'undefined') {
var zi_data = localStorage.getItem('ZoomInfoData'),
ada_page_info = {
"pageName": "Serving personalized homepage content and recommendations based on user affinity",
"siteName": "Mastercard Dynamic Yield",
"pageTitle": "en_US :user-affinity-based-recommendations",
"pageURL": "https://www.dynamicyield.com/use-case/user-affinity-based-recommendations/",
"country": "US",
"language": "en",
"dyID": DY.dyid,
"userStatus": "Guest"
};
// Detect the hierarchy and
// site sections based on the URL slugs
var current_pathname = window.location.pathname.replace(/^\/|\/$/g, '');
if(current_pathname) {
var current_sitesections = current_pathname.split('/'),
current_hierarchy = current_sitesections.map(function(segment) {
return segment.split(/[-_]/).map(function(word) {
return word.charAt(0).toUpperCase() + word.slice(1);
})
.join(' ');
});
// Site section 1
if(current_sitesections[0]) {
ada_page_info.siteSection1 = current_sitesections[0];
}
// Site section 2
if(current_sitesections[1]) {
ada_page_info.siteSection2 = current_sitesections[1];
}
// Hierarchy
ada_page_info.hierarchy = current_hierarchy.join('|');
}
// Push the ZI params as well
if(zi_data) {
zi_data = JSON.parse(zi_data);
if(zi_data.name) {
ada_page_info.ziCompany = zi_data.name;
}
if(zi_data.domain) {
ada_page_info.ziDomain = zi_data.domain;
}
if(zi_data.employeesrange) {
ada_page_info.ziEmployees = zi_data.employeesrange;
}
if(zi_data.industry) {
ada_page_info.ziIndustry = zi_data.industry;
}
}
// Decode HTML prior to dispatching the event
Object.keys(ada_page_info).forEach(function(key) {
ada_page_info[key] = $('<textarea/>').html(ada_page_info[key]).text();
});
adobeDataLayer.push({
"event": "pageLoad",
"pageInfo": ada_page_info
});
} else {
setTimeout(adobeWaitForDY, 150);
}
}
adobeWaitForDY();</script> <script type="text/javascript">function OptanonWrapper() {
console.log('OneTrust Loaded');
DY_API_update_consent_mode();
OneTrust.OnConsentChanged(DY_API_update_consent_mode);
}
function DY_API_update_consent_mode() {
var groups = OnetrustActiveGroups.split(',');
DY.userActiveConsent = {accepted: groups.includes('C0004')};
DYO.ActiveConsent.updateConsentAcceptedStatus(groups.includes('C0004'));
if(groups.includes('C0004')) {
console.log('OneTrust_Consent_Is_Granted');
DY.API('event',{ name: 'OneTrust_Consent_Is_Granted', properties: {}});
}
console.log('OneTrust - DY API is ' + (groups.includes('C0004') ? 'Enabled' : 'Disabled'));
}
window.addEventListener('OTConsentApplied', function() {
var groups = OnetrustActiveGroups.split(',');
if(groups.includes('C0004')) {
console.log('OneTrust_Initial_Consent_Granted');
DY.API('event',{ name: 'OneTrust_Initial_Consent_Granted', properties: {}});
}
});</script> <script type="text/javascript">/*WebFontConfig = {
google: { families: [ 'Shadows+Into+Light::latin', 'Handlee::latin', 'Roboto:400,100,300,500:latin' ] }
};
(function() {
var wf = document.createElement('script');
wf.src = ('https:' == document.location.protocol ? 'https' : 'http') +
'://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
wf.type = 'text/javascript';
wf.async = 'true';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(wf, s);
})(); */
console.log(
'%cLet’s personalize experiences together.\n%cDynamic Yield is hiring smart engineers like you to help solve hard problems.\n%cSee our jobs page: https://www.dynamicyield.com/careers',
'font-size:2.2em;line-height:1.4em;margin-top:20px;color:rgb(93, 56, 185);',
'font-size:1.1em;line-height:1.6em;color:rgb(0, 0, 0);',
'font-size:1.1em;line-height:1.6em;margin-bottom:20px;color:rgb(0, 0, 0);'
);
function waitForElementToDisplay(selector, time, functionName) {
if (document.getElementById(selector) != null) {
functionName();
return;
} else {
setTimeout(function () {
waitForElementToDisplay(selector, time, functionName);
}, time);
}
}
function dcWaitForJQuery(time, functionName) {
if (window.jQuery || window.n2) {
functionName();
return;
} else {
setTimeout(function () {
dcWaitForJQuery(time, functionName);
}, time);
}
}</script> <meta name="msvalidate.01" content="451B75B70520F4C76D67F116C9EFFE5C"/><meta property="twitter:account_id" content="4503599629852947"/><meta name="p:domain_verify" content="f8112f57c09778e892850075a87dc1cf"/><meta name="google-site-verification" content="9FbmfdC4cM7JG8sgYh6w9HhFlxvEHewltexeUVzuSfE"/><meta charset="UTF-8"/><link rel="pingback" href="https://www.dynamicyield.com/xmlrpc.php"/> <!--[if lt IE 9]> <script src="https://www.dynamicyield.com/wp-content/themes/Divi/js/html5.js" type="text/javascript"></script> <![endif]--> <script type="text/javascript">document.documentElement.className = 'js';</script> <script type="text/javascript">var getLangCode = 'en';</script> <link rel="prefetch" href="/wp-content/themes/Divi/css/custom-style.css" as="style" crossorigin="anonymous"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><link rel="alternate" hreflang="en" href="https://www.dynamicyield.com/use-case/user-affinity-based-recommendations/" /><link rel="alternate" hreflang="de" href="https://www.dynamicyield.com/de/use-case/user-affinity-based-recommendations/" /><link rel="alternate" hreflang="fr" href="https://www.dynamicyield.com/fr/use-case/user-affinity-based-recommendations/" /><link rel="alternate" hreflang="es" href="https://www.dynamicyield.com/es/use-case/user-affinity-based-recommendations/" /><link rel="alternate" hreflang="x-default" href="https://www.dynamicyield.com/use-case/user-affinity-based-recommendations/" /> <script data-cfasync="false" data-pagespeed-no-defer>var gtm4wp_datalayer_name = "dataLayer";
var dataLayer = dataLayer || [];</script> <title>Serving personalized homepage experiences based on affinity</title><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Bold.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Medium.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Book.woff2" crossorigin/><meta name="description" content="Real examples of personalization use cases: Serving personalized homepage experiences based on affinity" /><link rel="canonical" href="https://www.dynamicyield.com/use-case/user-affinity-based-recommendations/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Serving personalized homepage experiences based on affinity" /><meta property="og:url" content="https://www.dynamicyield.com/use-case/user-affinity-based-recommendations/" /><meta property="og:site_name" content="Mastercard Dynamic Yield" /><meta property="article:publisher" content="https://www.facebook.com/DynamicYield" /><meta property="article:modified_time" content="2021-01-05T16:11:30+00:00" /><meta property="og:image" content="/wp-content/uploads/2023/10/dy-mc-master-inspiration-library-1.png" /><meta property="og:image:width" content="1200" /><meta property="og:image:height" content="628" /><meta property="og:image:type" content="image/png" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:site" content="@DynamicYield" /><meta name="twitter:label1" content="Written by" /><meta name="twitter:data1" content="Dynamic Yield Marketing" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.dynamicyield.com/use-case/user-affinity-based-recommendations/","url":"https://www.dynamicyield.com/use-case/user-affinity-based-recommendations/","name":"Serving personalized homepage experiences based on affinity","isPartOf":{"@id":"https://www.dynamicyield.com/#website"},"datePublished":"2019-09-03T13:38:25+00:00","dateModified":"2021-01-05T16:11:30+00:00","breadcrumb":{"@id":"https://www.dynamicyield.com/use-case/user-affinity-based-recommendations/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.dynamicyield.com/use-case/user-affinity-based-recommendations/"]}]},{"@type":"BreadcrumbList","@id":"https://www.dynamicyield.com/use-case/user-affinity-based-recommendations/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.dynamicyield.com/"},{"@type":"ListItem","position":2,"name":"Use Cases","item":"https://www.dynamicyield.com/fr/use-case/"},{"@type":"ListItem","position":3,"name":"Serving personalized homepage content and recommendations based on user affinity"}]},{"@type":"WebSite","@id":"https://www.dynamicyield.com/#website","url":"https://www.dynamicyield.com/","name":"Mastercard Dynamic Yield","description":"","publisher":{"@id":"https://www.dynamicyield.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.dynamicyield.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.dynamicyield.com/#organization","name":"Mastercard Dynamic Yield","url":"https://www.dynamicyield.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/#/schema/logo/image/","url":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","width":458,"height":458,"caption":"Mastercard Dynamic Yield"},"image":{"@id":"https://www.dynamicyield.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/DynamicYield","https://x.com/DynamicYield","https://www.instagram.com/dynamic.yield/","https://www.linkedin.com/company/dynamic-yield","http://www.pinterest.com/dynamicyield/","https://www.youtube.com/channel/UCPWEcR8lQRadVKYW8H4sndQ","https://en.wikipedia.org/wiki/Dynamic_Yield"]}]}</script> <link rel='dns-prefetch' href='//pages.dynamicyield.com' /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Feed" href="https://www.dynamicyield.com/feed/" /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Comments Feed" href="https://www.dynamicyield.com/comments/feed/" /><meta content="Divi v." name="generator"/><link rel='stylesheet' id='sbi_styles-css' href='https://www.dynamicyield.com/wp-content/plugins/instagram-feed/css/sbi-styles.min.css?ver=6.2.6' type='text/css' media='all' /><style id='wp-emoji-styles-inline-css' type='text/css'>img.wp-smiley, img.emoji {
display: inline !important;
border: none !important;
box-shadow: none !important;
height: 1em !important;
width: 1em !important;
margin: 0 0.07em !important;
vertical-align: -0.1em !important;
background: none !important;
padding: 0 !important;
}</style><link rel='stylesheet' id='wp-block-library-css' href='https://www.dynamicyield.com/wp-includes/css/dist/block-library/style.min.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><style id='classic-theme-styles-inline-css' type='text/css'>/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}</style><style id='global-styles-inline-css' type='text/css'>body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
.wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
.wp-block-pullquote{font-size: 1.5em;line-height: 1.6;}</style><link rel='stylesheet' id='rfw-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_7c036e0987ef80b703d7eb1abf922895.css?ver=2026020734' type='text/css' media='all' /><link rel='stylesheet' id='divi-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_ab3666a686d3dac03fd3032e5757637e.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='ctt-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1d1b2f761cf3768f427cdc5c4c2544b.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='inline-tweet-sharer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_daa32ca85e114a0c6e5d1432c89237f3.css?ver=2.6.4' type='text/css' media='all' /><link rel='stylesheet' id='et_lb_modules-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c0102af27938567cb82cc02e4da3a673.css?ver=2.4' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_40cb404848bc2e556105c8aea77f29aa.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-responsive-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_3a30a77569bc4544b9465acbee8e5f97.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='wp-featherlight-css' href='https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/css/wp-featherlight.min.css?ver=1.3.4' type='text/css' media='all' /><link rel='stylesheet' id='baskerville-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_8c23179f030d02e0065d2054eab34279.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='markformc-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_0eb51906eca648ca4559d0a03b898d83.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='mackinac-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_9c8fec2609ebc9764a6e16471d9451ae.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='button-pulse-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_4cabc8dd29eaa9af7bf2df62f1c40af9.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='fontawesome-css' href='https://www.dynamicyield.com/wp-content/themes/Divi/custom/font-awesome/css/font-awesome.min.css' type='text/css' media='all' /><link rel='stylesheet' id='bootstrap-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d375e60add46d8de26a78728b517660f.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_13b1b6672b8cfb0d9ae7f899f1c42875.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-theme-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f9faba678c4d6dcfdde69e5b11b37a2e.css' type='text/css' media='all' /><link rel='stylesheet' id='custom-theme-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_57f41281576414370c141cd00d2a80a9.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='custom-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_417039b6d54561fe1e8c94ee67cd902c.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='header-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d75ad7543415df427913a5fe91606386.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='footer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_25400e1cfd7099cc557083769c928231.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='video_tabs_module-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1109a8bc8c46ec9f2205cc8603c132f.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='use-cases-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f03ff983e871efed0ce5ffb5ab7d4c66.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='mkto-reset-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d117c8ecde800f5dccd137c16bab71af.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='learning-center-general-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_73dd3b78cf6e21c28be39db6740774b1.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='customers-shortcode-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c6bf61e9c8beb560d64d119f58757b8b.css?ver=26.27' type='text/css' media='all' /> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_dbdab0f35217f6041eb7e2028dc94ba4.js?ver=2.6.4" id="inline-tweet-sharer-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/blazy.min.js" id="blazy-js"></script> <script type="text/javascript" src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js?ver=21.85" id="mkto-form-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_db6be3b57dba139e789fec1a78186c8e.js?ver=21.85" id="learning-center-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_6b94874f8cb346192c3c031a831e72b9.js?ver=26.27" id="use-cases-js-js"></script> <link rel="https://api.w.org/" href="https://www.dynamicyield.com/wp-json/" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.dynamicyield.com/xmlrpc.php?rsd" /><link rel='shortlink' href='https://www.dynamicyield.com/?p=106052' /><link rel="alternate" type="application/json+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Fuse-case%2Fuser-affinity-based-recommendations%2F" /><link rel="alternate" type="text/xml+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Fuse-case%2Fuser-affinity-based-recommendations%2F&format=xml" /><meta name="generator" content="WPML ver:4.6.8 stt:1,4,3,28,2;" /> <script type="text/javascript">(function(url){
if(/(?:Chrome\/26\.0\.1410\.63 Safari\/537\.31|WordfenceTestMonBot)/.test(navigator.userAgent)){ return; }
var addEvent = function(evt, handler) {
if (window.addEventListener) {
document.addEventListener(evt, handler, false);
} else if (window.attachEvent) {
document.attachEvent('on' + evt, handler);
}
};
var removeEvent = function(evt, handler) {
if (window.removeEventListener) {
document.removeEventListener(evt, handler, false);
} else if (window.detachEvent) {
document.detachEvent('on' + evt, handler);
}
};
var evts = 'contextmenu dblclick drag dragend dragenter dragleave dragover dragstart drop keydown keypress keyup mousedown mousemove mouseout mouseover mouseup mousewheel scroll'.split(' ');
var logHuman = function() {
if (window.wfLogHumanRan) { return; }
window.wfLogHumanRan = true;
var wfscr = document.createElement('script');
wfscr.type = 'text/javascript';
wfscr.async = true;
wfscr.src = url + '&r=' + Math.random();
(document.getElementsByTagName('head')[0]||document.getElementsByTagName('body')[0]).appendChild(wfscr);
for (var i = 0; i < evts.length; i++) {
removeEvent(evts[i], logHuman);
}
};
for (var i = 0; i < evts.length; i++) {
addEvent(evts[i], logHuman);
}
})('//www.dynamicyield.com/?wordfence_lh=1&hid=A6B37D78ED377683242A70CD18A02B6D');</script>
<script data-cfasync="false" data-pagespeed-no-defer>var dataLayer_content = {"visitorLoginState":"logged-out","visitorType":"visitor-logged-out","pagePostType":"use-case","pagePostType2":"single-use-case","pagePostAuthor":"Dynamic Yield Marketing","pagePostDate":"September 3, 2019","pagePostDateYear":"2019","pagePostDateMonth":"09","pagePostDateDay":"03","pagePostDateDayName":"Tuesday","pagePostDateHour":"09","pagePostDateMinute":"38","pagePostDateIso":"2019-09-03T09:38:25-04:00","pagePostDateUnix":1567503505};
dataLayer.push( dataLayer_content );</script> <script type="text/javascript">console.warn && console.warn("[GTM4WP] Google Tag Manager container code placement set to OFF !!!");
console.warn && console.warn("[GTM4WP] Data layer codes are active but GTM container must be loaded using custom coding !!!");</script> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=1" /><link rel="icon" type="image/png" href="/favicon-16x16.png" sizes="16x16"><link rel="icon" type="image/png" href="/favicon-32x32.png" sizes="32x32"><link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96"><link rel="icon" type="image/png" href="/favicon-180x180.png" sizes="180x180"><link rel="icon" type="image/png" href="/favicon-192x192.png" sizes="192x192"><link rel="icon" type="image/png" href="/favicon-194x194.png" sizes="194x194"><link rel="shortcut icon" href="/favicon.ico"> <script type="text/javascript" data-noptimize>function dy_bind_adobe_mkto_events(form, form_id, form_name) {
// Init the adobeDataLayer object
window.adobeDataLayer = window.adobeDataLayer || [];
var focus_reported = false;
var form_completed = false;
var form_started_reported = false;
// Monitor input interactions - first focus (form start)
form.getFormElem().find('input, select').on('focus', function() {
// Only if it hasn't been reported yet
if(! focus_reported) {
focus_reported = true;
form_started_reported = true;
adobeDataLayer.push({
"event": "form_start",
"trackAction": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
}
});
}
});
// Detect dropoff if the form hasn't been completed
window.addEventListener("beforeunload", function(event) {
if (form_completed) return;
var filledLabels = [];
var count = 0;
form.getFormElem().find('input, select').each(function() {
var value = this.value && this.value.trim();
if (value) {
var label = form.getFormElem().find("label[for='" + this.id + "']").text().trim();
if (label) {
filledLabels.push(label);
count++;
}
}
});
if (count > 0) {
adobeDataLayer.push({
"event": "form_dropoff",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"completedFields": {
"labels": filledLabels.join("|"),
"count": count.toString()
}
}
});
}
});
// Hook into successful submission
form.onSuccess(function(values, followUpUrl) {
if(form_started_reported) {
// Report form completed
form_completed = true;
// Send an Adobe Analytics DataLayer event
adobeDataLayer.push({
"event": "form_complete",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"successAction": {
"action": "redirect",
"redirectUrl": followUpUrl
}
}
});
}
});
}
function dy_bind_adobe_cta_event(cta, cta_type, cta_section) {
var cta_name = cta.text().trim(),
cta_url,
page_url = window.location.href;
// const domainName = window.location.origin;
if (cta.attr('href') !== undefined) {
// cta_url = domainName + cta.attr('href');
cta_url = cta.attr('href');
} else {
cta_url = page_url;
}
adobeDataLayer.push({
"event": "ctaClick",
"clickInfo": {
"ctaName": cta_name,
"ctaType": cta_type,
"destinationURL": cta_url,
"ctaLocation": page_url,
"ctaSection": cta_section
}
});
}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /></head><body class="use-case-template-default single single-use-case postid-106052 single-format-standard wp-featherlight-captions et_fixed_nav et_right_sidebar gecko et_includes_sidebar elementor-default default_header"><div id="page-container"><header id="main-header" class="et_nav_text_color_dark"
style="background: #fff;"><div class="container-fluid clearfix"><div class="logo-combined"> <a href="https://www.dynamicyield.com/learn"
title="XP Squared"><svg xmlns="http://www.w3.org/2000/svg" width="112.004" height="53.42" viewBox="0 0 112.004 53.42"> <path d="M8968.651,4606.571a49.057,49.057,0,0,0-6.159,6.344q-1.263,1.485-2.782,3.339t-3.079,3.71q-1.559,1.856-2.969,3.6t-2.522,3.079q.3.445,1.261,1.781t2.227,3.19q1.26,1.856,2.745,3.97t2.856,4.044q1.373,1.931,2.486,3.488t1.633,2.375q1.484,2.153,2.708,3.858a25.747,25.747,0,0,0,2.411,2.931,12.808,12.808,0,0,0,2.449,2,7.254,7.254,0,0,0,2.819,1v.742h-24.041v-.742q1.039-.147,2.226-.333a12.155,12.155,0,0,0,2.227-.557,4.522,4.522,0,0,0,1.706-1.039,2.31,2.31,0,0,0,.668-1.707,6.3,6.3,0,0,0-.965-2.783q-.964-1.743-2.226-3.673-1.708-2.672-3.9-5.825t-5.009-7.086q-1.188,1.411-2.6,3.116t-2.819,3.451q-1.411,1.744-2.708,3.376t-2.189,2.894a32.577,32.577,0,0,0-1.854,2.968,5.867,5.867,0,0,0-.816,2.82,2.706,2.706,0,0,0,.668,1.818,5.342,5.342,0,0,0,1.707,1.3,10.711,10.711,0,0,0,2.226.816,21.722,21.722,0,0,0,2.226.445v.742H8919.6v-.742a18.531,18.531,0,0,0,6.158-3.228,45.326,45.326,0,0,0,6.53-6.2q1.112-1.261,2.745-3.228t3.413-4.081q1.783-2.115,3.414-4.118t2.745-3.339q-.445-.593-2.04-2.856t-3.6-5.083q-2-2.819-3.97-5.6t-3.153-4.415q-1.559-2.152-2.782-3.784a26.076,26.076,0,0,0-2.375-2.782,12.747,12.747,0,0,0-2.449-1.93,13.428,13.428,0,0,0-3-1.3v-.742h24.189v.742q-.965.075-2.227.3a14.111,14.111,0,0,0-2.3.593,5.268,5.268,0,0,0-1.78,1.039,2.194,2.194,0,0,0-.743,1.707,5.789,5.789,0,0,0,1.039,2.746q1.039,1.708,2.374,3.636l3.785,5.454q1.928,2.782,4.675,6.715,2.449-2.818,5.009-6.159t4.488-5.787a31.259,31.259,0,0,0,1.93-2.968,6.278,6.278,0,0,0,1.039-2.968,2.5,2.5,0,0,0-.705-1.781,6.393,6.393,0,0,0-1.707-1.262,10.075,10.075,0,0,0-2.188-.816q-1.188-.3-2.152-.445v-.742h19.367v.742A15.309,15.309,0,0,0,8968.651,4606.571Z" transform="translate(-8919.604 -4602.453)"/> <path d="M9422.068,4621.77a14.179,14.179,0,0,1-2.338,3.932,14.748,14.748,0,0,1-3.376,2.931,20.786,20.786,0,0,1-3.934,1.967,24.367,24.367,0,0,1-4.451,1.113q-2.376.373-4.787.557t-4.711.186h-4.008v6.975q0,1.263.037,2.338t.038,2.337q.072,2.376.148,4.081a5.411,5.411,0,0,0,.815,2.82,6.25,6.25,0,0,0,2.3,1.929,10.813,10.813,0,0,0,4.75,1.113v.742h-23.745v-.742a20.734,20.734,0,0,0,3.561-.89,5.8,5.8,0,0,0,2.672-1.781,3.388,3.388,0,0,0,.594-1.336,14.222,14.222,0,0,0,.334-2q.111-1.113.186-2.375t.074-2.449c0-.692.011-1.632.037-2.82s.048-2.485.074-3.9.037-2.856.037-4.341v-18.773q0-1.334-.037-2.708c-.026-.915-.074-1.781-.148-2.6a13.947,13.947,0,0,0-.371-2.226,3.157,3.157,0,0,0-.705-1.447,5.554,5.554,0,0,0-2.856-1.6q-1.745-.407-3.748-.705v-.742h1.781q1.409,0,3.3-.037t4.117-.037q2.227,0,4.415-.037t4.119-.037h3.339a69.43,69.43,0,0,1,8.682.482,19.691,19.691,0,0,1,7.123,2.337,15.1,15.1,0,0,1,5.417,5.046,13.712,13.712,0,0,1,2.152,7.717A13.3,13.3,0,0,1,9422.068,4621.77Zm-9.312-12.986a13.487,13.487,0,0,0-9.535-6.159,28.427,28.427,0,0,0-4.155-.3,20,20,0,0,0-2.412.111q-.854.112-1.372.186a5.343,5.343,0,0,1-.186.779,4.946,4.946,0,0,0-.187.853q-.073.521-.147,1.447t-.149,2.634q-.075,2.6-.111,6.307t-.037,7.272v9.5q3.042,0,5.715-.186a18.593,18.593,0,0,0,4.971-1,13.885,13.885,0,0,0,7.271-5.379,14.741,14.741,0,0,0,2.523-8.422A13.63,13.63,0,0,0,9412.756,4608.784Z" transform="translate(-9329.39 -4601.215)"/> <g transform="translate(98.35)"> <path d="M9839.271,4616.067a10.2,10.2,0,0,1,3.648-3.89,26.827,26.827,0,0,0,3.232-2.56,3.789,3.789,0,0,0,1.127-2.635,2.928,2.928,0,0,0-.646-1.939,2.637,2.637,0,0,0-4.094.456,6.113,6.113,0,0,0-.4,2.256h-3.512a8.885,8.885,0,0,1,.85-3.789q1.447-2.75,5.139-2.75a6.52,6.52,0,0,1,4.643,1.616,5.584,5.584,0,0,1,1.727,4.277,5.783,5.783,0,0,1-1.221,3.624,12.091,12.091,0,0,1-2.627,2.345l-1.447,1.026q-1.359.964-1.859,1.395a4.076,4.076,0,0,0-.844,1h8.023v3.181h-12.584A8.616,8.616,0,0,1,9839.271,4616.067Z" transform="translate(-9838.422 -4601.215)"/> </g> </svg></a> <a href="https://www.dynamicyield.com/"
title="Dynamic Yield"><svg xmlns="http://www.w3.org/2000/svg" width="112" height="14.15" viewBox="0 0 112 14.15"> <g> <path d="M8919.6,5180.139v-10.982h1.729v4.505a2.662,2.662,0,0,1,2.321-1.107c2.214,0,3.412,1.684,3.412,3.853,0,2.23-1.32,3.914-3.473,3.914a2.538,2.538,0,0,1-2.276-1.168v.986Zm3.7-6.021a2.035,2.035,0,0,0-1.987,2.305,2.071,2.071,0,0,0,1.987,2.336c1.153,0,1.986-.88,1.986-2.336S8924.473,5174.118,8923.3,5174.118Z" transform="translate(-8919.604 -5168.976)"/> <path d="M8990.422,5213.118l1.774-3.868-3.154-6.507h1.987l2.124,4.672,1.986-4.672h1.866l-4.7,10.375Z" transform="translate(-8981.609 -5198.966)"/> <path d="M9105.4,5178.79c0,.5.031,1.046.061,1.35h-1.926a5.038,5.038,0,0,1-.076-.864,2.34,2.34,0,0,1-2.094,1.046,3.926,3.926,0,0,1-.061-7.827,2.238,2.238,0,0,1,2.109.925v-4.263h1.986Zm-3.793-.272a1.9,1.9,0,0,0,1.836-2.14,1.849,1.849,0,0,0-1.836-2.078,2.127,2.127,0,0,0,0,4.217Z" transform="translate(-9078.662 -5168.976)"/> <path d="M9178.639,5212.441l1.76-3.884-3.17-6.522h2.26l1.987,4.369,1.835-4.369h2.154l-4.687,10.406Z" transform="translate(-9149.652 -5198.333)"/> <path d="M9264.135,5207.852h-2.019v-7.462h1.958v.925a2.476,2.476,0,0,1,2.153-1.123c1.851,0,2.7,1.32,2.7,2.958v4.7h-2.019V5203.5a1.312,1.312,0,0,0-1.38-1.486,1.4,1.4,0,0,0-1.395,1.547Z" transform="translate(-9225.454 -5196.688)"/> <path d="M9339.31,5203.306l1.835-.272c.425-.061.562-.274.562-.531,0-.531-.409-.971-1.259-.971a1.325,1.325,0,0,0-1.427,1.213l-1.79-.379a2.969,2.969,0,0,1,3.2-2.458c2.366,0,3.247,1.335,3.247,2.836v3.671a8.454,8.454,0,0,0,.09,1.183h-1.851a5.105,5.105,0,0,1-.076-.9,2.494,2.494,0,0,1-2.2,1.107,2.357,2.357,0,0,1-2.563-2.246A2.3,2.3,0,0,1,9339.31,5203.306Zm2.4,1.274v-.334l-1.685.258a.942.942,0,0,0-.925.94.876.876,0,0,0,.971.864A1.516,1.516,0,0,0,9341.706,5204.581Z" transform="translate(-9292.393 -5196.435)"/> <path d="M9414.173,5207.726v-7.463h1.927v.91a2.565,2.565,0,0,1,2.185-1.123,2.308,2.308,0,0,1,2.214,1.244,2.76,2.76,0,0,1,5.066,1.592v4.839h-1.956V5203.3a1.245,1.245,0,0,0-1.32-1.411,1.372,1.372,0,0,0-1.381,1.472v4.369h-2V5203.3a1.252,1.252,0,0,0-1.319-1.411,1.366,1.366,0,0,0-1.4,1.472v4.369Z" transform="translate(-9361.234 -5196.561)"/> <path d="M9535.157,5167.457a1.244,1.244,0,1,1-1.243,1.259A1.243,1.243,0,0,1,9535.157,5167.457Zm-1,11.165v-7.463h2.018v7.463Z" transform="translate(-9468.158 -5167.457)"/> <path d="M9568.379,5203.868a1.921,1.921,0,0,0,1.91,2.108,1.707,1.707,0,0,0,1.715-1.259l1.775.592a3.466,3.466,0,0,1-3.49,2.518,3.861,3.861,0,0,1-3.928-3.959,3.821,3.821,0,0,1,3.867-3.959,3.42,3.42,0,0,1,3.506,2.519l-1.807.607a1.626,1.626,0,0,0-1.652-1.26A1.9,1.9,0,0,0,9568.379,5203.868Z" transform="translate(-9497.133 -5196.435)"/> <path d="M9669.8,5212.441l1.761-3.884-3.171-6.522h2.26l1.987,4.369,1.836-4.369h2.153l-4.687,10.406Z" transform="translate(-9588.244 -5198.333)"/> <path d="M9752.258,5167.457a1.244,1.244,0,1,1-1.244,1.259A1.244,1.244,0,0,1,9752.258,5167.457Zm-1,11.165v-7.463h2.018v7.463Z" transform="translate(-9662.02 -5167.457)"/> <path d="M9790.711,5205.46a3.36,3.36,0,0,1-3.4,2.366,3.966,3.966,0,0,1-.182-7.918c2.3,0,3.687,1.472,3.687,3.868,0,.289-.031.592-.031.622h-5.34a1.818,1.818,0,0,0,1.881,1.7,1.647,1.647,0,0,0,1.7-1.137Zm-1.881-2.442a1.5,1.5,0,0,0-1.668-1.472,1.615,1.615,0,0,0-1.669,1.472Z" transform="translate(-9690.994 -5196.435)"/> <path d="M9863.529,5180.139v-10.982h2.016v10.982Z" transform="translate(-9762.492 -5168.976)"/> <path d="M9901.386,5178.79c0,.5.03,1.046.061,1.35h-1.927a5.163,5.163,0,0,1-.075-.864,2.341,2.341,0,0,1-2.094,1.046,3.926,3.926,0,0,1-.061-7.827,2.234,2.234,0,0,1,2.108.925v-4.263h1.987Zm-3.793-.272a1.9,1.9,0,0,0,1.836-2.14,1.85,1.85,0,0,0-1.836-2.078,2.127,2.127,0,0,0,0,4.217Z" transform="translate(-9789.442 -5168.976)"/> </g> </svg></a></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="top-link menu-item menu-item-type-post_type menu-item-object-page menu-item-home" data-content="discover-dynamic-yield" title=""> <a href="https://www.dynamicyield.com/">Discover Dynamic Yield</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="xp2-newsletter" title=""> <a href="https://www.dynamicyield.com/newsletter/"><span class="button-arrow">XP<sup>2</sup> Newsletter</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li class="top-link menu-item menu-item-type-post_type menu-item-object-page menu-item-home" data-content="discover-dynamic-yield" title=""> <a href="https://www.dynamicyield.com/">Discover Dynamic Yield</a></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="xp2-newsletter" title=""> <a href="https://www.dynamicyield.com/newsletter/"><span class="button-arrow">XP<sup>2</sup> Newsletter</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/use-case/user-affinity-based-recommendations/">English</a></li><li><a href="https://www.dynamicyield.com/es/use-case/user-affinity-based-recommendations/">Español</a></li><li><a href="https://www.dynamicyield.com/de/use-case/user-affinity-based-recommendations/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/use-case/user-affinity-based-recommendations/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a href="#" data-toggle="modal" data-target="#lc-subscription"
class="btn-desktop-only pulse-button v5 pulsed topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="btn-mobile-only pulse-button v5 pulsed topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="lc-subscription" class="modal lc-subscription-popup" tabindex="-1" role="dialog" data-backdrop="false" aria-labelledby="lcSubscriptionModal"><div class="lc-container"><div class="lc-subscription-block"> <span class="lc-close-subscription-popup" data-dismiss="modal" aria-label="close"><i class="fa fa-close"></i></span><div class="lc-subscription-form-block lc-subscription-inner"><div class="lc-subscription-title-wrap"><h4 class="lc-subscription-title">Sign up for the XP² newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><div class="lc-privacy">You may unsubscribe at any time. Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-106052" class="post-106052 use-case type-use-case status-publish format-standard hentry case-theme-product-discovery case-industry-ecommerce case-channel-web case-pages-homepage case-efforts-medium case-experience-recommendations case-tags-affinity-based-personalization case-tags-product-recommendation-strategies no-related-templates"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link product-discovery" href="https://www.dynamicyield.com/examples/theme/product-discovery/ ">Product Discovery</a></div><div class="title-wrapper"><h1 class="main_title">Serving personalized homepage content and recommendations based on user affinity</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_pages"><h4>Impacted Pages</h4> <a href="https://www.dynamicyield.com/examples/impacted-pages/homepage/ "><span class="underlined">Homepage</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/recommendations/ "><span class="underlined">Recommendations</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/medium/ "><span class="underlined">Medium</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p>A large retailer of precious metals</p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p>To serve relevant product recommendations, the retailer created Audiences based on their own first-party data. Using Dynamic Yield’s user-affinity recommendations strategy, every visitor is exposed to the most relevant product recommendations at the top of the homepage.</p></div></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/09/56-homepage-personalization-home-recs.png" alt="Serving personalized homepage content and recommendations based on user affinity" width="700" height="603" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/09/56-homepage-personalization-home-recs-m.png" alt="Serving personalized homepage content and recommendations based on user affinity" width="270" height="260" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p>First-party data, or the information a brand has collected about its audience over time, yields valuable insights into what a user’s preferences are on an individual level. With this data in hand, marketers can build audiences based on affinities to certain brands, colors, styles, price-ranges, and more, for the delivery of recommendations that the individual will be most likely to engage with. This user-affinity strategy not only maximizes engagement opportunities but is also hardwired to make the most effective recommendations, even as user preferences change over time.</p></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/product-discovery/">Product Discovery</a> <a href="https://www.dynamicyield.com/use-case/offline-purchase-recommendations-in-email/" class="use_case_item_link"><h4>Email personalized recommendations to users who never purchased online</h4></a> <a href="https://www.dynamicyield.com/use-case/offline-purchase-recommendations-in-email/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/product-discovery/">Product Discovery</a> <a href="https://www.dynamicyield.com/use-case/deep-learning-recommendations/" class="use_case_item_link"><h4>Recommend the next best product per user with deep learning</h4></a> <a href="https://www.dynamicyield.com/use-case/deep-learning-recommendations/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/product-discovery/">Product Discovery</a> <a href="https://www.dynamicyield.com/use-case/personalize-shipping-confirmation-emails/" class="use_case_item_link"><h4>Increase retention with personalized shipping confirmation emails</h4></a> <a href="https://www.dynamicyield.com/use-case/personalize-shipping-confirmation-emails/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/product-discovery/">Product Discovery</a> <a href="https://www.dynamicyield.com/use-case/live-commerce-personalization/" class="use_case_item_link"><h4>Differentiate the live commerce experience with personalized recommendations</h4></a> <a href="https://www.dynamicyield.com/use-case/live-commerce-personalization/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
.footer-cta-box {
padding-top: 140px }
}
@media only screen and (max-width: 767px) {
.footer-cta-box {
padding-top: 70px }
}</style><section class="footer-cta-box is-cta-button" style="background-color: "><div class="container"><div class="footer-cta-box-inner"><h2>Receive a free consultation to identify the use cases optimized for your business</h2><div class="footer-box-cta-wrapper"> <a href="https://www.dynamicyield.com/request-demo/" class="pulse-button v5 pulsed"> <span class="button-inner">Request a Demo Now</span> <span class="dy-pulse"></span> </a></div></div></div></section><div class="cs-carousel"></div> <script>jQuery('body').on('click', '.additional-sub-verticals button', function(e) {
e.preventDefault();
if(! jQuery(this).hasClass('is-current')) {
if(jQuery(this).hasClass('is-default')) {
$('.sidebar_footer').show().css('opacity', 1);
} else {
$('.sidebar_footer').css('opacity', 0);
}
var container = jQuery(this).parents('.additional-sub-verticals'),
use_case = jQuery(this).parents('#content-area');
container.find('button').not($(this)).removeClass('is-current');
$(this).addClass('is-current');
var config = $.parseJSON($(this).attr('data-config'));
// Who
if(config.who_content && config.who_content.length > 0) {
use_case.find('.use_case_who_content .use_case_content > p').fadeOut(200, function() {
use_case.find('.use_case_who_content .use_case_content > p').html(config.who_content);
});
setTimeout(function() {
use_case.find('.use_case_who_content .use_case_content > p').fadeIn(100);
}, 200);
}
// Hypothesis
if(config.hypothesis_content && config.hypothesis_content.length > 0) {
use_case.find('.use_case_hypothesis_content .use_case_content > p').fadeOut(200, function() {
use_case.find('.use_case_hypothesis_content .use_case_content > p').html(config.hypothesis_content);
});
setTimeout(function() {
use_case.find('.use_case_hypothesis_content .use_case_content > p').fadeIn(100);
}, 200);
}
// Title
if(config.alternative_title && config.alternative_title.length > 0) {
use_case.find('h1.main_title').fadeOut(200, function() {
use_case.find('h1.main_title').html(config.alternative_title);
});
setTimeout(function() {
use_case.find('h1.main_title').fadeIn(100);
}, 400);
}
// Strategy
if(config.strategy_content && Object.keys(config.strategy_content).length > 0) {
use_case.find('.use_case_strategy_content .use_case_content > p').fadeOut(200, function() {
use_case.find('.use_case_strategy_content .use_case_content > p').html(config.strategy_content);
});
setTimeout(function() {
use_case.find('.use_case_strategy_content .use_case_content > p').fadeIn(100, function() {
// setTimeout(function() {
//
// $('.use_case_who_content').css({
// 'margin-top': 0 - $('.use_case_sidebar').outerHeight()
// });
//
// }, 50);
});
}, 200);
}
// Desktop image
if(config.desktop_image && Object.keys(config.desktop_image).length > 0) {
var d_imgsrc = config.desktop_image.url;
var retina_media_query = '(-webkit-min-device-pixel-ratio: 1.5), (min--moz-device-pixel-ratio: 1.5), (-o-min-device-pixel-ratio: 3/2), (min-resolution: 1.5dppx)';
if(window.matchMedia && window.matchMedia(retina_media_query).matches) {
d_imgsrc = d_imgsrc.split('.png').join('@x2.png');
d_imgsrc = d_imgsrc.split('.jpg').join('@x2.jpg');
d_imgsrc = d_imgsrc.split('.gif').join('@x2.gif');
}
use_case.find('.desktop_image').fadeOut(200, function() {
use_case.find('.desktop_image').attr('src', d_imgsrc);
});
setTimeout(function() {
if($(window).width() > 990) {
use_case.find('.desktop_image').fadeIn(100);
}
}, 200);
} else if(config.desktop_overlay_image && Object.keys(config.desktop_overlay_image).length > 0) {
var d_ov_imgsrc = config.desktop_overlay_image.url;
var retina_media_query = '(-webkit-min-device-pixel-ratio: 1.5), (min--moz-device-pixel-ratio: 1.5), (-o-min-device-pixel-ratio: 3/2), (min-resolution: 1.5dppx)';
if(window.matchMedia && window.matchMedia(retina_media_query).matches) {
d_ov_imgsrc = d_ov_imgsrc.split('.png').join('@x2.png');
d_ov_imgsrc = d_ov_imgsrc.split('.jpg').join('@x2.jpg');
d_ov_imgsrc = d_ov_imgsrc.split('.gif').join('@x2.gif');
}
use_case.find('.desktop_image').fadeOut(200, function() {
use_case.find('.desktop_image').attr('src', d_ov_imgsrc);
});
setTimeout(function() {
if($(window).width() > 990) {
use_case.find('.desktop_image').fadeIn(100);
}
}, 200);
}
// Mobile image
if(config.mobile_image && Object.keys(config.mobile_image).length > 0) {
var m_imgsrc = config.mobile_image.url;
var retina_media_query = '(-webkit-min-device-pixel-ratio: 1.5), (min--moz-device-pixel-ratio: 1.5), (-o-min-device-pixel-ratio: 3/2), (min-resolution: 1.5dppx)';
if(window.matchMedia && window.matchMedia(retina_media_query).matches) {
m_imgsrc = m_imgsrc.split('.png').join('@x2.png');
m_imgsrc = m_imgsrc.split('.jpg').join('@x2.jpg');
m_imgsrc = m_imgsrc.split('.gif').join('@x2.gif');
}
use_case.find('.mobile_image').fadeOut(200, function() {
use_case.find('.mobile_image').attr('src', m_imgsrc);
});
setTimeout(function() {
if($(window).width() <= 990) {
use_case.find('.mobile_image').fadeIn(100);
}
}, 200);
} else if(config.mobile_overlay_image && Object.keys(config.mobile_overlay_image).length > 0) {
var m_ov_imgsrc = config.mobile_overlay_image.url;
var retina_media_query = '(-webkit-min-device-pixel-ratio: 1.5), (min--moz-device-pixel-ratio: 1.5), (-o-min-device-pixel-ratio: 3/2), (min-resolution: 1.5dppx)';
if(window.matchMedia && window.matchMedia(retina_media_query).matches) {
m_ov_imgsrc = m_ov_imgsrc.split('.png').join('@x2.png');
m_ov_imgsrc = m_ov_imgsrc.split('.jpg').join('@x2.jpg');
m_ov_imgsrc = m_ov_imgsrc.split('.gif').join('@x2.gif');
}
use_case.find('.mobile_image').fadeOut(200, function() {
use_case.find('.mobile_image').attr('src', m_ov_imgsrc);
});
setTimeout(function() {
if($(window).width() <= 990) {
use_case.find('.mobile_image').fadeIn(100);
}
}, 200);
}
// More details URL
var curr_url = window.location.href.split('?')[0];
window.history.pushState('', '', curr_url + '?industry=' + config.sub_vertical.slug);
}
});</script> <div class="et_pb_section post_slider_row test_posts_carousel select-clients-carousel et_section_regular" style="background-color:#f5f8f9;"><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><h3 class="case-studies-carousel-title">What real growth looks like with personalization</h3><div class="posts_carousel"><ul id="posts_carousel"><li class="243971"><a href="https://www.dynamicyield.com/case-studies/valamar/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2026/02/mc-cm-valmar-excerpt-544x672-1.jpg" width="281" height="347" /></a><div class="grid_title">How Valamar converts travel intent into bookings with real-time context</div></li><li class="243414"><a href="https://www.dynamicyield.com/case-studies/saks-fifth-avenue/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2025/11/mc-cm-saks-5thave-excerpt-544x672_v2.jpg" width="281" height="347" /></a><div class="grid_title">What makes Saks’ personalization engine a game-changer for driving 10% more conversions?</div></li><li class="242646"><a href="https://www.dynamicyield.com/case-studies/bergzeit/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2025/09/mc-cm-bergzeit-excerpt-544x672-1.jpg" width="281" height="347" /></a><div class="grid_title">Bringing the in-store expert online: How Bergzeit reinvented gear discovery with conversational commerce</div></li><li class="237681"><a href="https://www.dynamicyield.com/case-studies/leroymerlin/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2025/01/library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">32% of Total Purchases from AdaptML Recommendations</div></li><li class="230927"><a href="https://www.dynamicyield.com/case-studies/signet/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/10/signet-new-library-thumbnail.jpg" width="281" height="347" /></a><div class="grid_title">+88% Conversion Uplift with Mastercard Predictive Spend Insights</div></li><li class="224233"><a href="https://www.dynamicyield.com/case-studies/personalization-breeze/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/07/library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">Making Personalization a Breeze for Leading Financial Institutions</div></li><li class="221699"><a href="https://www.dynamicyield.com/case-studies/tui/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/06/tui-library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">+10.3% uplift in add-to-cart rate</div></li><li class="215474"><a href="https://www.dynamicyield.com/case-studies/sky/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail-2.png" width="281" height="347" /></a><div class="grid_title">39% decrease in same-month cancellations</div></li><li class="215658"><a href="https://www.dynamicyield.com/case-studies/electrolux/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail-1.png" width="281" height="347" /></a><div class="grid_title">16% contribution to D2C revenue from Dynamic Yield</div></li><li class="215340"><a href="https://www.dynamicyield.com/case-studies/on/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">16% of revenue from recommendations</div></li></ul></div><style>ul#posts_carousel:not(.slick-initialized) {
display: flex;
flex-direction: row;
overflow: visible;
width: 10000px;
}
.posts_carousel {
overflow-x: hidden;
}
#posts_carousel .slick-list {
max-width: 873px;
margin: auto;
left: 5px;
}
#posts_carousel li {
margin-right: 10px;
margin-bottom: 10px;
}
#posts_carousel li img{
box-shadow: 3px -1px 10px #C3C3C3;
}
#posts_carousel .slick-list:after {
content: '';
position: absolute;
right: 0;
top: 0;
bottom: 0;
width: 10px;
background: #f9f9f9;
}
#posts_carousel .slick-prev, #posts_carousel .slick-next {
width: 45px;
height: 45px;
}
#posts_carousel.slick-slider .slick-prev:before {
background: url('/wp-content/themes/Divi/images/arrow_left.svg')50% no-repeat;
opacity: 0.5;
width: 40px;
height: 40px;
}
#posts_carousel.slick-slider .slick-next:before {
background: url('/wp-content/themes/Divi/images/arrow_right.svg')50% no-repeat;
opacity: 0.5;
width: 40px;
height: 40px;
}
.post_slider_row {
overflow-x: hidden;
}
@media(max-width: 980px){
#posts_carousel {
max-width: 450px;
margin: auto;
}
#posts_carousel .slick-list {
width: 278px;
max-width: 95%;
margin: auto;
left: auto;
}
#posts_carousel li {
margin-right: 0;
}
#posts_carousel .slick-list:after {
display: none;
}
}
@media(max-width: 480px){
.posts_carousel{
display: inline;
}
#posts_carousel .slick-prev {
left: -25px;
z-index: 9;
}
#posts_carousel .slick-next {
right: -25px;
z-index: 9;
}
}
@media(max-width: 360px){
#posts_carousel.slick-slider .slick-next:before {
position: relative;
right: -10px;
}
#posts_carousel.slick-slider .slick-prev:before {
position:relative;
left: -5.5px;
}
}</style><script type="text/javascript">$=jQuery.noConflict();
$(".posts_carousel").css({visibility: "visible"});
$(window).load(function(){
$("#posts_carousel").slick({
centerMode: false,
waitForAnimate: false,
slidesToShow: 3,
arrows: true,
dots: false,
autoplaySpeed: 5,
draggable: true,
swipeToSlide: true,
responsive: [
{
breakpoint: 981,
settings: {
slidesToShow: 1
}
},
]
});
$(".slider-widget ul").css({opacity: "1"});
});
$("#posts_carousel").on("beforeChange", function(event, slick, currentSlide, nextSlide){
var imagesToLoad = $(".posts_carousel .b-lazy");
var slickCarouselBlazy = new Blazy();
slickCarouselBlazy.load(imagesToLoad);
});
let pageUrl = window.location.href;
let csCard = $(".posts_carousel a");
if(csCard) {
csCard.on("click", function(e) {
let ctaUrl = $(this).attr("href"),
ctaName = $(this).parent().find(".grid_title").text().trim();
adobeDataLayer.push({
"event": "tileClick",
"clickInfo": {
tileName: ctaName,
destinationURL: ctaUrl,
tileSection : "Posts Carousel",
tileLocation: pageUrl,
}
});
});
}</script> </div></div></div></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer transactions into enduring relationships and unlock a new horizon of growth</p><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a href="https://www.dynamicyield.com/product-demo/" class="btn-transparent">Watch a product demo<svg xmlns="http://www.w3.org/2000/svg" width="15.625" height="15.625" viewBox="0 0 15.625 15.625"> <path id="Icon_ionic-ios-play-circle" data-name="Icon ionic-ios-play-circle" d="M10.688,3.375A7.313,7.313,0,1,0,18,10.688,7.311,7.311,0,0,0,10.688,3.375Zm2.946,7.45L8.81,13.743a.156.156,0,0,1-.236-.137V7.77a.156.156,0,0,1,.236-.137l4.823,2.918A.161.161,0,0,1,13.634,10.825Z" transform="translate(-2.875 -2.875)" fill="none" stroke="rgba(0,0,0,0.8)" stroke-width="1"/> </svg> </a></div><ul class="footer-certificates"><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/gdpr-icon.png" alt="gdpr icon" width="139" height="70"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2023/04/SOCII-Badge.png" alt="socii icon" width="70" height="70"> </a></li><li> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/ccpa-icon.svg" alt="ccpa icon" width="117" height="40"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/iso-27001.png" alt="iso icon" width="106" height="68"> </a></li></ul></div></div><div class="footer-container"><div id="footer-widgets"><div class="footer-widget"><div id="nav_menu-2" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Key Capabilities</h4><div class="menu-core-capabilities-container"><ul id="menu-core-capabilities" class="menu"><li id="menu-item-230872" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230872"><a href="https://www.dynamicyield.com/segmentation/">Segmentation</a></li><li id="menu-item-5913" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5913"><a href="https://www.dynamicyield.com/targeting/">Targeting</a></li><li id="menu-item-198647" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198647"><a href="https://www.dynamicyield.com/recommendations/">Recommendations</a></li><li id="menu-item-198648" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198648"><a href="https://www.dynamicyield.com/journey-orchestration/">Journey Orchestration</a></li><li id="menu-item-230873" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230873"><a href="https://www.dynamicyield.com/optimization/">Optimization</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-13" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Industries</h4><div class="menu-industries-container"><ul id="menu-industries" class="menu"><li id="menu-item-51518" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51518"><a href="/ecommerce/">eCommerce</a></li><li id="menu-item-51520" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51520"><a href="/financial-services/">Financial Services</a></li><li id="menu-item-224041" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224041"><a href="/restaurants/">Restaurants</a></li><li id="menu-item-224042" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224042"><a href="/grocery/">Grocery</a></li><li id="menu-item-51519" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51519"><a href="/b2b-ecommerce/">B2B eCommerce</a></li><li id="menu-item-13777" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13777"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li id="menu-item-19895" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19895"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li id="menu-item-13775" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13775"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-11" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Why Dynamic Yield</h4><div class="menu-why-dynamic-yield-container"><ul id="menu-why-dynamic-yield" class="menu"><li id="menu-item-51524" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51524"><a href="/customer-success/">Industry-Leading Services</a></li><li id="menu-item-31658" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-31658"><a href="https://www.dynamicyield.com/clients/">Global Scale</a></li><li id="menu-item-13718" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13718"><a href="https://www.dynamicyield.com/case-studies/">Real Impact</a></li><li id="menu-item-224043" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224043"><a href="/ai/">Personalization AI</a></li><li id="menu-item-224044" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224044"><a href="/partners/">Rich Partner Network</a></li><li id="menu-item-224045" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224045"><a href="/enterprise-grade-personalization/">Enterprise-Grade Security</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-5" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Company</h4><div class="menu-company-container"><ul id="menu-company" class="menu"><li id="menu-item-242875" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242875"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About Us</a></li><li id="menu-item-19360" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19360"><a href="https://events.dynamicyield.com/">Events</a></li><li id="menu-item-242874" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242874"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li id="menu-item-130411" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-130411"><a href="https://www.dynamicyield.com/blog/">Blog</a></li><li id="menu-item-226" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-226"><a href="https://www.dynamicyield.com/contact/">Contact</a></li><li id="menu-item-198646" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198646"><a href="https://www.dynamicyield.com/partner-program/">Become a Partner</a></li><li id="menu-item-11264" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-11264"><a href="/request-demo/">Request Demo</a></li></ul></div></div><div id="text-6" class="fwidget et_pb_widget widget_text"><div class="textwidget"><ul style="min-width: 150px; margin-top: -15px;"><li><a style="color: #fff; font-weight: 500;" href="/careers/">We’re hiring!</a></li></ul></div></div></div><div class="lc-footer-nav-block"><div class="lc-footer-nav-header"> <a href="https://www.dynamicyield.com/learn/" class="lc-footer-logo"></a> <span>Take your knowledge to exponential levels</span></div><div class="lc-footer-menu"><ul id="menu-lc-menu-footer" class="menu"><li id="menu-item-212992" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212992"><a href="https://www.dynamicyield.com/articles/">Articles</a></li><li id="menu-item-212993" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212993"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths</a></li><li id="menu-item-212994" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212994"><a href="https://www.dynamicyield.com/rooted-personalization/">Rooted Personalization</a></li><li id="menu-item-212995" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212995"><a href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a></li><li id="menu-item-212996" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212996"><a href="https://www.dynamicyield.com/guides/">Guides</a></li><li id="menu-item-212997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212997"><a href="https://www.dynamicyield.com/talks/">Talks</a></li><li id="menu-item-212999" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212999"><a href="https://www.dynamicyield.com/glossary-terms/">Encyclopedia</a></li><li id="menu-item-212998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-212998"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks</a></li></ul></div></div></div></div><div id="et-footer-nav"><div class="footer-container"><ul id="menu-footer-menu" class="bottom-nav"><li id="menu-item-19183" class="footer_menu_title menu-item menu-item-type-custom menu-item-object-custom menu-item-19183"><a>Recommended Guides:</a></li><li id="menu-item-211968" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-211968"><a href="https://www.dynamicyield.com/article/personalization-guide/">Personalization</a></li><li id="menu-item-138198" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-138198"><a href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/">A/B Testing</a></li><li id="menu-item-147897" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-147897"><a href="https://www.dynamicyield.com/lesson/cro-plan/">Conversion Rate Optimization</a></li><li id="menu-item-19184" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19184"><a href="/lesson/shopping-cart-abandonment-strategy/">Shopping Cart Abandonment</a></li><li id="menu-item-19185" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19185"><a href="/lesson/product-recommendations-guide/">Product Recommendations</a></li><li id="menu-item-22805" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22805"><a href="/lesson/promise-and-pitfalls-omnichannel-retailing/">Omnichannel Retailing</a></li><li id="menu-item-22885" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22885"><a href="/lesson/the-economics-of-ecommerce-conversion-optimization/">eCommerce Conversion Rate Optimization</a></li><li id="menu-item-28240" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-28240"><a href="/article/50-most-important-dynamicyield-personalization-stats/">Personalization Statistics</a></li><li id="menu-item-33877" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-33877"><a href="https://www.dynamicyield.com/article/tj-maxx-spired-checkout-optimization/">Checkout Optimization</a></li><li id="menu-item-123711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-123711"><a href="/article/ecommerce-personalization-must-haves/">eCommerce Personalization</a></li><li id="menu-item-144090" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-144090"><a href="https://www.dynamicyield.com/lesson/strategizing-omnichannel-personalization/">Omnichannel Personalization</a></li><li id="menu-item-148146" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-148146"><a href="https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/">Shopping Cart Abandonment Rate</a></li></ul><div class="footer-mach-logo retina_parent"> <img src="/wp-content/uploads/2022/05/mach-cert-22-wh.png" alt="Mach logo" width="63" height="70"></div><div class="language-switcher footer-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/use-case/user-affinity-based-recommendations/">English</a></li><li><a href="https://www.dynamicyield.com/es/use-case/user-affinity-based-recommendations/">Español</a></li><li><a href="https://www.dynamicyield.com/de/use-case/user-affinity-based-recommendations/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/use-case/user-affinity-based-recommendations/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div></div></div><div id="footer-bottom"><div class="footer-container"><div class="footer_info_wrapper"><div id="footer-info"> <button id="ot-sdk-btn" class="ot-sdk-show-settings">Manage Cookies</button> <a href="/privacy-notice/" target="_blank" class="animlink">Privacy Notice</a> <a href="/tos/" target="_blank" class="animlink">Terms of use</a> <span>© 2026 Mastercard Dynamic Yield</span></div></div><div class="footer_social_icons"><style>.et-social-icons .et-social-icon img {
max-width: 16px;
transition: 0.2s all;
}
.et-social-icons .et-social-icon img:not(:hover) {
opacity: 0.5;
}</style><span itemscope itemtype="http://schema.org/Organization"><link itemprop="url" href="https://www.dynamicyield.com"><ul class="et-social-icons"><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.linkedin.com/company/dynamic-yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-5.png" alt="LinkedIn Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.instagram.com/dynamicyield/" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-4.png" alt="Instagram Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.youtube.com/c/Dynamicyield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-3.png" alt="Youtube Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.tiktok.com/@dynamic.yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-2.png" alt="TikTok Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.facebook.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-1.png" alt="Facebook Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://twitter.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame.png" alt="X Logo" /> </a></li></ul> </span></div></div></div></footer></div></div><div id="mobile_menu_overlay"></div> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_dynamic.js'></script> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_static.js'></script> <script type="text/javascript">var sbiajaxurl = "https://www.dynamicyield.com/wp-admin/admin-ajax.php";</script> <script type="text/javascript">!function(e,n){var r={"selectors":{"block":"pre.EnlighterJSRAW","inline":"code.EnlighterJSRAW"},"options":{"indent":2,"ampersandCleanup":true,"linehover":true,"rawcodeDbclick":false,"textOverflow":"break","linenumbers":true,"theme":"beyond","language":"generic","retainCssClasses":false,"collapse":false,"toolbarOuter":"","toolbarTop":"{BTN_RAW}{BTN_COPY}{BTN_WINDOW}{BTN_WEBSITE}","toolbarBottom":""},"resources":["https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/cache\/enlighterjs.min.css?tvrakvcLArVio6C","https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/resources\/enlighterjs\/enlighterjs.min.js"]},o=document.getElementsByTagName("head")[0],t=n&&(n.error||n.log)||function(){};e.EnlighterJSINIT=function(){!function(e,n){var r=0,l=null;function c(o){l=o,++r==e.length&&(!0,n(l))}e.forEach(function(e){switch(e.match(/\.([a-z]+)(?:[#?].*)?$/)[1]){case"js":var n=document.createElement("script");n.onload=function(){c(null)},n.onerror=c,n.src=e,n.async=!0,o.appendChild(n);break;case"css":var r=document.createElement("link");r.onload=function(){c(null)},r.onerror=c,r.rel="stylesheet",r.type="text/css",r.href=e,r.media="all",o.appendChild(r);break;default:t("Error: invalid file extension",e)}})}(r.resources,function(e){e?t("Error: failed to dynamically load EnlighterJS resources!",e):"undefined"!=typeof EnlighterJS?EnlighterJS.init(r.selectors.block,r.selectors.inline,r.options):t("Error: EnlighterJS resources not loaded yet!")})},(document.querySelector(r.selectors.block)||document.querySelector(r.selectors.inline))&&e.EnlighterJSINIT()}(window,console);</script><script type="text/javascript" id="rfw-script-js-extra">var rfw = {"speed":""};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_a5ec58aa1f222bedaf60cdced3b8a004.js?ver=2026020734" id="rfw-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_c1b7fbe6b1a3b777fddfe187094deb97.js?ver=2026020734" id="rfw-script-fitvid-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_ea3fad8947382ebf8709507a11a805db.js" id="divi-fitvids-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/waypoints.min.js" id="waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_845779ea879c70773af95b2f6fc394d2.js" id="magnific-popup-js"></script> <script type="text/javascript" id="divi-custom-script-js-extra">var et_custom = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/www.dynamicyield.com\/wp-content\/themes\/Divi\/images","et_load_nonce":"b06e7d0c21","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","fill":"Fill","field":"field","invalid":"Invalid email","captcha":"Captcha"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_43b4a88b2828bc5c023dc913689e8da5.js?ver=20.4" id="divi-custom-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/bootstrap/js/bootstrap.min.js" id="bootstrap-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/slick/slick.min.js" id="slick-js"></script> <script type="text/javascript" data-ot-ignore src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_12efd5a7d441d8b7f817fc6fc685dca9.js?ver=21.85" id="customscript-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_33fa37a5effe9361e40b8525e36e3eaf.js" id="typed-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_eb8981568f49ac148e96af3241eb95c7.js?ver=21.85" id="form_validation-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_be33bce741fd746dee1a6cf31c0b5bde.js" id="retina_js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_9a50928b26148d1c35a95957e5ef2b9d.js?ver=21.85" id="mkto-scripts-js"></script> <script type="module" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"4a0670c385","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>