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30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/blog/author/leahretta/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div class="archive_title"><div class="container clearfix"><h1>All Posts by Leah Retta</h1><div class="author-box author_page_author_box"><div class="author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/LeahRetta-81.png" alt="Leah Retta" width="100" height="100" /></div></div><div class="author-description"><br />Leah Retta is an NYC-based content writer with expertise in marketing, eCommerce, and digital platforms.</div></div></div></div><div id="main-content"><div class="archive_top_bg"></div><div class="container"><div id="content-area" class="clearfix dy_blog_grid"><article id="post-149488" class="et_pb_post post-149488 article type-article status-publish has-post-thumbnail hentry article-category-cro-growth-marketing article-industry-ecommerce article-tags-seasonality-in-personalization article-function-merchandising-ecommerce article-type-industry-research article-type-thought-leadership"> <a href="https://www.dynamicyield.com/article/black-friday-weekend-2020-stats/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/12/DY-Black-Friday-Cyber-Monday-2020-Blog-795x320-1.jpg" alt='Increase in year-long spending following onset of COVID-19 causes drop in 2020 Black Friday, Cyber Monday sales, analysis finds' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yardengoor/" title="Posts by Yarden Goor" rel="author">Yarden Goor</a>, <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/black-friday-weekend-2020-stats/"><h2>Increase in year-long spending following onset of COVID-19 causes drop in 2020 Black Friday, Cyber Monday sales, analysis finds</h2><p>After analyzing 68.8 billion pageviews across 15.5 billion users over two years, Dynamic Yield has tracked the impact COVID-19 has had on consumer spending during these typically highly-anticipated shopping events, as well as a complete year-over-year analysis.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-148123" class="et_pb_post post-148123 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-integration tag-technology-partner tag-zenloop"> <a href="https://www.dynamicyield.com/blog/zenloop-integration/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/11/DY-Zenloop-Blog-795x320-1.jpg" alt='Turn direct feedback into stellar customer experiences with our zenloop integration' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/zenloop-integration/"><h2>Turn direct feedback into stellar customer experiences with our zenloop integration</h2><p>Unlock the power of direct customer feedback and start delivering more targeted, relevant customer experiences at every touchpoint using our new zenloop integration.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-141915" class="et_pb_post post-141915 article type-article status-publish has-post-thumbnail hentry article-category-testing-optimization article-industry-agnostic article-tags-checkout-optimization article-tags-marketing-strategies article-function-conversion-optimization article-function-merchandising-ecommerce article-function-marketing article-type-tactical-guides article-type-thought-leadership"> <a href="https://www.dynamicyield.com/article/website-navigation-examples/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/10/website-navigation-blog.png" alt='High-impact eCommerce navigation optimization ideas to improve product discovery' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/website-navigation-examples/"><h2>High-impact eCommerce navigation optimization ideas to improve product discovery</h2><p>To craft engaging digital experiences, marketers can test different variations of site design elements and seek inspiration from brands that are effectively optimizing the site navigation experience.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-124048" class="et_pb_post post-124048 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-customer-success tag-employee-spotlight"> <a href="https://www.dynamicyield.com/blog/employee-spotlight-sandro-lubas/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/06/sandro-employee-spotlight-blog.png" alt='Unpacking the ins and outs of customer-client relationships with Sandro Lubas' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/employee-spotlight-sandro-lubas/"><h2>Unpacking the ins and outs of customer-client relationships with Sandro Lubas</h2><p>In this edition of our Employee Spotlight series, get to know Sandro, a Team Lead of the US Customer Success team, and learn about his passion for helping enterprise brands scale their businesses.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-128178" class="et_pb_post post-128178 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-employee-spotlight"> <a href="https://www.dynamicyield.com/blog/employee-spotlight-binyamin-greenberg/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/06/binyamin-employee-spotlight-blog.png" alt='How full-stack developer Binyamin Greenberg pushes the envelope of technology' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/employee-spotlight-binyamin-greenberg/"><h2>How full-stack developer Binyamin Greenberg pushes the envelope of technology</h2><p>In this Dynamic Yield employee spotlight, meet Binyamin Greenberg, a full-stack developer on the R&D team, working to improve the Dynamic Yield platform on a daily basis.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-119103" class="et_pb_post post-119103 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-agnostic article-tags-covid-19-marketing-resources article-tags-marketing-strategies article-function-conversion-optimization article-function-merchandising-ecommerce article-function-leadership article-function-marketing article-function-product-management article-type-industry-research article-type-thought-leadership"> <a href="https://www.dynamicyield.com/article/recommended-covid-19-reading/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/04/DY-Recommended-COVID-19-reading-Blog-795x320.jpg" alt='Recommended COVID-19 reading – a curated list of the week’s top marketing articles' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/recommended-covid-19-reading/"><h2>Recommended COVID-19 reading – a curated list of the week’s top marketing articles</h2><p>A collection of recommended reading from the Dynamic Yield team to help digital marketers face new challenges in light of the COVID-19 pandemic.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-119018" class="et_pb_post post-119018 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-ecommerce article-tags-covid-19-marketing-resources article-tags-marketing-strategies article-function-merchandising-ecommerce article-function-leadership article-function-marketing article-type-tactical-guides"> <a href="https://www.dynamicyield.com/article/covid-19-tips-from-home/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/04/DY-TipsFromHome-COVID-Blog-795x320.jpg" alt='Tips from Home: Marketing strategies from the Dynamic Yield team during COVID-19' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/covid-19-tips-from-home/"><h2>Tips from Home: Marketing strategies from the Dynamic Yield team during COVID-19</h2><p>Members of the Dynamic Yield team share unique marketing strategies to help brands tackle new challenges in response to COVID-19.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-118543" class="et_pb_post post-118543 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-agnostic article-tags-covid-19-marketing-resources article-function-conversion-optimization article-function-merchandising-ecommerce article-function-leadership article-function-marketing article-function-product-management article-type-tactical-guides article-type-thought-leadership"> <a href="https://www.dynamicyield.com/article/covid-19-marketing-podcast-episodes/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/03/DY-11-marketing-podcast-episodes-for-tackling-COVID-19-Blog-795x320-2.jpg" alt='Tuning in: Marketing podcast episodes for tackling COVID-19' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/covid-19-marketing-podcast-episodes/"><h2>Tuning in: Marketing podcast episodes for tackling COVID-19</h2><p>We’ve rounded up a dozen podcast episodes that offer tips and strategies for marketers facing new challenges in light of the COVID-19 pandemic.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-117293" class="et_pb_post post-117293 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-events tag-out-in-tech"> <a href="https://www.dynamicyield.com/blog/the-future-of-fashion-tech/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/02/DY-OutinTech-Blog-795x320.jpg" alt='The Future of Fashion Tech: An evening with Out in Tech NYC' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/the-future-of-fashion-tech/"><h2>The Future of Fashion Tech: An evening with Out in Tech NYC</h2><p>In partnership with Out in Tech NYC, Dynamic Yield hosted over 80 attendees from various tech and fashion organizations to discuss the intersection of these two industries and what’s on the horizon.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-114898" class="et_pb_post post-114898 article type-article status-publish has-post-thumbnail hentry article-category-recommendations article-industry-ecommerce article-tags-amazon-personalization article-tags-product-recommendations article-function-conversion-optimization article-function-merchandising-ecommerce article-function-marketing article-type-industry-research article-type-thought-leadership"> <a href="https://www.dynamicyield.com/article/amazon-recommendations/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/01/DY-AmazonJan2020-Blog-795x320.jpg" alt='Two decades in the making – the powerful strategies behind the Amazon recommendation engine' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/amazon-recommendations/"><h2>Two decades in the making – the powerful strategies behind the Amazon recommendation engine</h2><p>Built to humanize digital experiences for consumers, the Amazon recommendation engine has transformed eCommerce. And by taking a page from Amazon’s book, brands can leverage winning strategies for their own personalization efforts.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-99872" class="et_pb_post post-99872 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-amazon tag-ecommerce-use-cases tag-personalization"> <a href="https://www.dynamicyield.com/blog/amazon-book/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/06/DY-Amazon-Blog-795x320.jpg" alt='The only book about Amazon’s personalization secrets' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/amazon-book/"><h2>The only book about Amazon’s personalization secrets</h2><p>The only book about Amazon’s personalization secrets, designed to arm marketers with tips, strategies, and use cases necessary to start closing the gap.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-58713" class="et_pb_post post-58713 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-employee-spotlight"> <a href="https://www.dynamicyield.com/blog/employee-spotlight-matthew-kelly/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/12/DY_EmployeeSpotlight-Matt-Blog-795x320.jpg" alt='Walking in the shoes of our Market Development Team Lead' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/employee-spotlight-matthew-kelly/"><h2>Walking in the shoes of our Market Development Team Lead</h2><p>Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet Matt, a Team Lead from Market Development.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-58075" class="et_pb_post post-58075 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-case-study tag-personalization"> <a href="https://www.dynamicyield.com/blog/apmex-turns-personalization-into-gold/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/11/DY_Apmex_Blog-795x320.jpg" alt='APMEX turns personalization into gold (Case Study)' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/apmex-turns-personalization-into-gold/"><h2>APMEX turns personalization into gold (Case Study)</h2><p>Learn how the precious metals retailer, APMEX, personalized experiences for its extremely diverse customer base, resulting in double-digit growth with Dynamic Yield.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-40734" class="et_pb_post post-40734 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-berlin tag-events tag-personalization-pioneers-summit"> <a href="https://www.dynamicyield.com/blog/berlin-pioneers-summit-2018/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/10/DY_Summit_Blog_795x320.jpg" alt='One Year Later: Anticipating Our Return to Berlin for Personalization Pioneers' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/berlin-pioneers-summit-2018/"><h2>One Year Later: Anticipating Our Return to Berlin for Personalization Pioneers</h2><p>Following a successful event in New York, Dynamic Yield is heading back to Germany to bring our Personalization Pioneers Summit to Berlin on Tuesday, September 6th, 2018.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-33367" class="et_pb_post post-33367 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-machine-learning"> <a href="https://www.dynamicyield.com/blog/analytics-insights-top-machine-learning-company/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/10/DY_InnovativeCompanies_thumbnail_795x320.jpg" alt='Dynamic Yield Named One of Analytics Insight’s Most Innovative Companies in Machine Learning' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/analytics-insights-top-machine-learning-company/"><h2>Dynamic Yield Named One of Analytics Insight’s Most Innovative Companies in Machine Learning</h2><p>We’re proud to be listed as one of the ’10 Most Innovative Companies in Machine Learning 2018′ by Analytics Insight.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-32832" class="et_pb_post post-32832 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-employee-spotlight"> <a href="https://www.dynamicyield.com/blog/employee-spotlight-sasha-popov/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/06/sasha-employee-spotlight-blog.png" alt='Getting the lowdown on Research and Development from Sasha Popov' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/employee-spotlight-sasha-popov/"><h2>Getting the lowdown on Research and Development from Sasha Popov</h2><p>In this edition of our Employee Spotlight series, get to know Sasha, the Director of R&D, track her journey at the company for the past five years, and learn about the ins and outs of her department.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-19213" class="et_pb_post post-19213 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-ecommerce article-industry-media-publishing article-industry-travel article-tags-customer-experience-management article-function-leadership article-type-industry-research article-type-thought-leadership"> <a href="https://www.dynamicyield.com/article/personalization-what-wont-change/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2017/01/What-Wont-Change_Blog.jpg" alt='Why Personalization is The Key to Capitalizing on What Won’t Change' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/personalization-what-wont-change/"><h2>Why Personalization is The Key to Capitalizing on What Won’t Change</h2><p>For marketers, planting stakes to the known tedium has long been a winning strategy. Here’s how personalization helps you capitalize on what won’t change.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-7863" class="et_pb_post post-7863 article type-article status-publish has-post-thumbnail hentry article-category-cro-growth-marketing article-industry-agnostic article-tags-personalization-within-the-organization article-function-conversion-optimization article-function-leadership article-type-tactical-guides article-type-thought-leadership"> <a href="https://www.dynamicyield.com/article/cro-thought-leaders/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2015/03/cro-experts1.jpg" alt='Top conversion rate optimization thought leaders to follow today' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/cro-thought-leaders/"><h2>Top conversion rate optimization thought leaders to follow today</h2><p>Here’s the list of the top 15 conversion rate optimization experts you should watch to stay ahead of the crowd.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-7073" class="et_pb_post post-7073 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-agnostic article-tags-personalization-within-the-organization article-function-leadership article-type-industry-research article-type-thought-leadership"> <a href="https://www.dynamicyield.com/article/personalization-trends/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2015/01/Personalization_Trends.png" alt='6 personalization trends to watch for' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/personalization-trends/"><h2>6 personalization trends to watch for</h2><p>As marketers create new digital experiences, a number of trends will dominate the quest to connect with users at every single touchpoint.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-1939" class="et_pb_post post-1939 article type-article status-publish has-post-thumbnail hentry article-category-testing-optimization article-industry-agnostic article-tags-customer-experience-management article-function-bi-analytics article-function-conversion-optimization article-function-merchandising-ecommerce article-function-leadership article-function-marketing article-function-product-management article-type-thought-leadership"> <a href="https://www.dynamicyield.com/article/15-quotes/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2014/06/quotes.jpg" alt='15 Great Quotes That Will Inspire You to Start Optimizing' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/15-quotes/"><h2>15 Great Quotes That Will Inspire You to Start Optimizing</h2><p>Brands, leaders, and practitioners from all walks of life see the positive effects of personalization, and many have shared valuable insights about the industry, as well as the notable impact they’ve witnessed in their own work.</p><div class="grid_read_more_button"> Read More</div></a></article><div class="pagination clearfix"><div class="alignleft"></div><div class="alignright"></div></div></div></div></div><footer id="main-footer" class=""><div 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