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d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path 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class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type 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With Experience Search by Dynamic Yield, businesses can deliver faster, smarter, and more personalized product discovery powered by AI.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-240504" class="et_pb_post post-240504 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-personalization-maturity"> <a href="https://www.dynamicyield.com/blog/personalization-maturity-and-new-age-ai/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/04/maturity-blog-795x320-1.jpg" alt='AI Fuels New Demands for Personalization — Is E-Commerce Maturing Fast Enough?' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="author-title"><div class="author-name"> <a href="https://www.dynamicyield.com/blog/author/jr-moore/" title="Posts by JR Moore" rel="author">JR Moore</a></div></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/personalization-maturity-and-new-age-ai/"><h2>AI Fuels New Demands for Personalization — Is E-Commerce Maturing Fast Enough?</h2><p>Our latest research finds e-commerce brands have made personalization a top priority amid rising customer expectations fueled by artificial intelligence (AI). But as they invest in processes to unlock efficiency gains, a lack of dedicated staffing could stall their momentum.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-237857" class="et_pb_post post-237857 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-forrester tag-forrester-wave tag-gartner tag-magic-quadrant-for-personalization-engines"> <a href="https://www.dynamicyield.com/blog/2024-gartner-forrester-personalization-engine-leader/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/02/leaders-blog-feature-795x320-2.png" alt='Dynamic Yield by Mastercard Recognized as a Leader by Gartner® and Forrester' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="author-title"><div class="author-name"> <a href="https://www.dynamicyield.com/blog/author/oribauer/" title="Posts by Ori Bauer" rel="author">Ori Bauer</a></div></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/2024-gartner-forrester-personalization-engine-leader/"><h2>Dynamic Yield by Mastercard Recognized as a Leader by Gartner® and Forrester</h2><p>This double recognition highlights our 7 years of unmatched leadership in the Gartner® Magic Quadrant™ for Personalization Engines and being named a Forrester Wave™ Leader in Experience Optimization Solutions for 2024.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-236936" class="et_pb_post post-236936 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-empathic-personalization tag-empathic-recommendations"> <a href="https://www.dynamicyield.com/blog/empathic-personalization/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/12/Empathic-Personalization-feature-blog-3.png" alt='Personalize with Empathy to Meet Evolving Customer Needs' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="author-title"><div class="author-name"> <a href="https://www.dynamicyield.com/blog/author/sam/" title="Posts by Sam Macleod" rel="author">Sam Macleod</a></div></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/empathic-personalization/"><h2>Personalize with Empathy to Meet Evolving Customer Needs</h2><p>Learn how Empathic Personalization provides insights into user’s states of mind to measure, target, and recommend the best experience to build a deeper emotional connection</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-223780" class="et_pb_post post-223780 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-financial-institutions tag-personalization-breeze"> <a href="https://www.dynamicyield.com/blog/personalization-breeze-issuing-banks/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/07/dy-personalization-breeze-blog-feature.jpg" alt='Dynamic Yield by Mastercard Is Making Personalization a Breeze for Banks' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="author-title"><div class="author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/personalization-breeze-issuing-banks/"><h2>Dynamic Yield by Mastercard Is Making Personalization a Breeze for Banks</h2><p>Mastercard’s predictive spend insights, activated through Dynamic Yield’s market-leading personalization technology, provide a new way for Issuers to optimize card spend — without the lift.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-218536" class="et_pb_post post-218536 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-channel-prioritization tag-re-engagement tag-reconnect"> <a href="https://www.dynamicyield.com/blog/channel-prioritization/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/03/reconnect-feature-blog-1-v2-795x320-1.png" alt='Mastering Channel Prioritization: How to Optimize Re-Engagement with a Winning Strategy' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="author-title"><div class="author-name"> <a href="https://www.dynamicyield.com/blog/author/sam/" title="Posts by Sam Macleod" rel="author">Sam Macleod</a></div></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/channel-prioritization/"><h2>Mastering Channel Prioritization: How to Optimize Re-Engagement with a Winning Strategy</h2><p>Learn how Reconnect can help you capture your customers’ attention with personalization at every critical moment along with best practices to keep customers coming back.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-214948" class="et_pb_post post-214948 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-ecommerce-optimization tag-personalization-engines tag-integration tag-technology-partner tag-personalization"> <a href="https://www.dynamicyield.com/blog/cms-personalization-system-integration/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/02/dy-contenstack-valentines-day-feature-V2-1.png" alt='The Perfect Match: Marry Your CMS and Personalization Systems for Customer Love' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="author-title"><div class="author-name"> <a href="https://www.dynamicyield.com/blog/author/johanna-seitenbachdynamicyield-com/" title="Posts by Johanna Seitenbach" rel="author">Johanna Seitenbach</a></div></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/cms-personalization-system-integration/"><h2>The Perfect Match: Marry Your CMS and Personalization Systems for Customer Love</h2><p>How creating an interconnected composable marketing ecosystem helps you deliver an experience your customers will fall in love with.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-213916" class="et_pb_post post-213916 post type-post status-publish format-standard has-post-thumbnail hentry category-company"> <a href="https://www.dynamicyield.com/blog/grocery-cpg-personalization-maturity-2024/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/02/maturity-grocery-blog-thumbnail-1.png" alt='While optimistic, Grocery/CPG brands’ personalization potential stifled by operation and resource gaps' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="author-title"><div class="author-name"> <a href="https://www.dynamicyield.com/blog/author/lizsteelman/" title="Posts by Liz Steelman" rel="author">Liz Steelman</a></div></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/grocery-cpg-personalization-maturity-2024/"><h2>While optimistic, Grocery/CPG brands’ personalization potential stifled by operation and resource gaps</h2><p>Grocery e-commerce is set to double over the next five years. Shoppers are demanding increasingly personalized experiences. Is the industry prepared? See what our research had to say in our 2024 State of Personalization Maturity in Grocery/CPG report.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-212336" class="et_pb_post post-212336 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-adaptml tag-affinity-profiling tag-affinityml tag-deep-learning"> <a href="https://www.dynamicyield.com/blog/affinityml/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/01/dy-affinity-ml-2023-feature.png" alt='Beyond Past Behavior: Predict Future Needs with AI-Powered Affinity' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="author-title"><div class="author-name"> <a href="https://www.dynamicyield.com/blog/author/sam/" title="Posts by Sam Macleod" rel="author">Sam Macleod</a></div></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/affinityml/"><h2>Beyond Past Behavior: Predict Future Needs with AI-Powered Affinity</h2><p>Dive under the hood of AffinityML, a neural network algorithm that unlocks real-time understanding of individual customer preferences, enabling to anticipate and fulfill their needs with pinpoint accuracy</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-210205" class="et_pb_post post-210205 post type-post status-publish format-standard has-post-thumbnail hentry category-press tag-conversational-ai tag-generative-ai tag-generative-nlp tag-press tag-shopping-muse"> <a href="https://www.dynamicyield.com/blog/shopping-muse-announcement/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2023/11/shopping-muse-featured-image.png" alt='Dynamic Yield by Mastercard Unveils Shopping Muse, the Next Generation Personal Retail Assistant' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="author-title"><div class="author-name"> <a href="https://www.dynamicyield.com/blog/author/admin/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/shopping-muse-announcement/"><h2>Dynamic Yield by Mastercard Unveils Shopping Muse, the Next Generation Personal Retail Assistant</h2><p>Bolstered by advanced personalization capabilities, the generative AI-based tool redefines a tailored retail experience</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-208452" class="et_pb_post post-208452 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-personalization-pioneers-summit"> <a href="https://www.dynamicyield.com/blog/personalisation-pioneers-singapore-2023-recap/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2023/11/Personalisation-Pioneers-Singapore-Feature.png" alt='Crucial Takeaways from Personalisation Pioneers Singapore 2023' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="author-title"><div class="author-name"> <a href="https://www.dynamicyield.com/blog/author/lizsteelman/" title="Posts by Liz Steelman" rel="author">Liz Steelman</a></div></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/personalisation-pioneers-singapore-2023-recap/"><h2>Crucial Takeaways from Personalisation Pioneers Singapore 2023</h2><p>From becoming truly data-driven to working smarter, use the day’s learnings to find your programme’s edge.</p><div class="grid_read_more_button"> Read More</div></a></article></div><div class="et_pb_row pagination_row"><div id="load_more_button" class="grid_read_more_button"> Load More</div></div></div> <script type="text/javascript">function loadArticle(pageNumber, loadMoreVal) {
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src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_6fa9e86d9099aa4437196a6ba9d1febe.js?ver=21.85" id="blog-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"6fbd8fdac7","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>$ = jQuery.noConflict();
$(window).load(function(){
$('.nav-sticky-wrapper').css({opacity:1});
});</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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