Rivalry2

Privacy Notice — Mastercard Dynamic Yield

2026-02-28 16:58 Diff

https://www.dynamicyield.com/platform-privacy-policy/

Effective Date: January 4th, 2024.

This Privacy Notice (the “Notice”) is provided by Dynamic Yield Ltd. (“Dynamic Yield,” “DY”, “we,” or “us”). Dynamic Yield respects your privacy.

This Notice describes the types of Personal Information we collect, the purposes for which we process that Personal Information, the parties with whom we may share it and the measures we take to protect its security. It also tells you about your rights and choices with respect to your Personal Information, and how you can contact us about our privacy practices.

Please note that we also act on behalf of and under the instructions of merchants and other partners which act as data controllers. Please refer to their respective privacy policies for more information regarding the processing of your Personal Information in these contexts. DY has recently been acquired by Mastercard. For more information about Mastercard’s privacy practices in other contexts, please visit Mastercard’s Global Privacy Notice at https://www.mastercard.us/en-us/about-mastercard/what-we-do/privacy.html.

1. Personal Information We May Collect

We may collect the following types of Personal Information:

Registration Information.
Other information you choose to provide.
Device Information.
Usage Information.

Learn More +

For the purpose of this Notice, unless otherwise specified, “Personal Information” means any information relating to an identified or identifiable individual. In connection with the provision of our product and services, including our website https://www.dynamicyield.com (the “Website”), we obtain Personal Information relating to you from the various sources described below.

If you do not provide your Personal Information when requested, you may not be able to use our Website if that Personal Information is necessary to provide you with our Website or if we are legally required to collect it. Where required by applicable law, we indicate whether and why you must provide us with your Personal Information, as well as the consequences of failing to do so.

Personal Information Provided by You
- Registration Information. As part of our registration process (e.g., when requesting a demo), we collect your phone number, full name, e-mail address, and details regarding the company you work for if required to provide you with our product and services.
- Other information you choose to provide. You may choose to provide us with other information. We collect your Personal Information when you purchase our services (including financial information), respond to communications from us, contact our support, communicate with us via email, our Website and through any online platform. We may also record telephone conversations, subject to the consent of the participants in the call.
Personal Information We Obtain from Your Interaction with our Website
- Device Information. We collect Personal Information from your device, such as IP address and other online identifiers (i.e., online data collected from your devices, applications and protocols which leave traces which may be used to identify you).
- Usage Information. We collect information that we or our technology providers may automatically collect when you visit, access, or use the Website, such as your internet service provider, domain server, type of computer, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections/features of our Website you visit/utilize, number of links you click while on the Website, search terms, and operating system. We may also collect statistical and other data related to your use of our Website or other services as well as information on Website usage patterns.
  
  To collect the above information, we may use session identifiers, web beacons, cookies, JavaScript tags, and other tracking technologies. A cookie is a piece of data stored on your hard drive that contains information about your online behavior, as well as your device. You can learn more on the cookies we use and control your preferences through our Website's cookie management tool – Cookie Settings.
  
  We use this information to improve our online products and services by assessing how many users access or use our online products and services, which content, products and features of our online products and services most interest our visitors, what types of offers our customers like to see and how our online products and services perform from a technical point of view.
  
  We, our service providers and partners may also collect information about you in connection with our marketing activities. The information collected for these purposes may include identifiers and your contact information (e.g., name, email address, telephone number), device information (e.g., username, password, IP address), Internet or other electronic network activity information, geolocation data, and inferences drawn from Personal Information.
  
  We, our service providers and partners may also collect information about you to provide you with content and advertising tailored to your individual interests based on inferences drawn from Personal Information. The information collected for these purposes may include Internet or other electronic network activity information, such as details about things like the particular pages you view on our Website and the actions you take on our Website.
  
  We, our service providers and partners may collect certain information about you via automated means such as social media tools to connect you to your social media accounts. These features may allow you to sign in through your social media account, share a link or post directly to your social media account. When you visit a website that contains such tools, the social media or other service provider may learn of your visit. However, your interactions with these tools are governed by the privacy policies of the corresponding social media platforms. As we do not control these third-parties’ data handling practices, we recommend that you review their privacy policies, terms or use and license agreements (if any). For further details, please consult Section 7 (“Features and Links to Other Websites”) of this Privacy Notice.

View Summary -

2. How We May Use Your Personal Information

We may use your Personal Information:

To operate our Website.
To complete your registration.
To deidentify and aggregate your Personal Information.
To communicate with you and to keep you informed of our latest updates, including for marketing, promotion, and advertising purposes.
To perform research or to conduct analytics in order to improve our products and services.
To deliver content tailored to your interests.
To respond to your queries.
To support and troubleshoot our Website.
To investigate violations and enforce our policies, and as required by law, regulation or other governmental authority, or to comply with a subpoena or similar legal process or respond to a government request.
To manage our customer, vendor and partner relationships.

Learn More +

We set out below the purposes for which we process Personal Information. We indicate the categories of Personal Information per processing purpose. Depending on the country in which you are located, we will will only process your Personal Information, where permitted under applicable laws and when we have a legal basis for the processing as identified in the table below. However, please note that even though the chart below does not list consent as a legal basis for each processing activity, in some countries consent is the only or most appropriate legal basis for the processing of Personal Information, and in those countries, we rely on consent.

Processing purposeLegal basisCategories of Personal InformationTo operate our Website

You consented to the use of your Personal Information; or
The processing is necessary for entering into, or performance of a contract to which you are a party; or
The processing is necessary for compliance with a legal or regulatory obligation; or
We have a legitimate interest in using your Personal Information for the purpose of operating our Website.

Registration Information
Other information you choose to provide
Device Information
Usage Information

To complete your registration, create and manage any accounts you may have with us, verify your identity, provide our services, and respond to your queries

You consented to the use of your Personal Information; or
The processing is necessary for entering into, or performance of a contract to which you are a party; or
The processing is necessary for compliance with a legal or regulatory obligation; or
We have a legitimate interest in using your Personal Information for the purpose of completing your registration, creating and managing accounts and verifying your identity, and responding to your inquiries.

Registration Information
Sensory Information
Other information you choose to provide

To deidentify and aggregate your Personal Information

We have a legitimate interest in using your Personal Information for the purposes of anonymizing Personal Information and preparing and furnishing aggregated data reports; or
The processing is undertaken for statistical and/or research purposes (in jurisdictions where this legal ground is available) and training our AI.
To the extent we maintain or otherwise process deidentified or anonymized information, we will maintain and use the information in deidentified or anonymized form and will not attempt to reidentify the information unless otherwise permitted by applicable law.

Registration Information
Other information you choose to provide
Device Information
Usage Information

To communicate with you and to keep you informed of our latest updates, including for marketing, promotion, and advertising purposes

You consented to the use of your Personal Information; or
The processing is necessary for entering into, or performance of a contract to which you are a party; or
We have a legitimate interest in using your Personal Information for the purpose of promoting our business.

When we send electronic direct marketing communications, or when we tailor our advertising, we will obtain individuals’ prior consent if required in accordance with applicable laws.

Registration Information
Device Information
Other information you choose to provide

To perform research or to conduct analytics in order to improve our products and services

You consented to the use of your Personal Information; or
The processing is necessary for entering into, or performance of a contract to which you are party; or
We have a legitimate interest in using your Personal Information for the purposes of improving our products or services.

Registration Information
Device Information
Usage Information

To deliver content tailored to your interests

You consented to the use of your Personal Information; or
The processing is necessary for entering into, or performance of a contract to which you are party; or
We have a legitimate interest in using your Personal Information for the purposes of providing you personalized services and recommendations.

When we are required by applicable law, we will obtain your consent to tailor content to your interests.

Registration Information
Device Information
Usage Information
Other information you choose to provide

To support and troubleshoot our Website

The processing is necessary for compliance with a legal or regulatory obligation; or
We have a legitimate interest in ensuring the safety, security and performance of our Website.

Registration Information
Device Information
Usage Information

To investigate violations and enforce our policies, and as required by law, regulation or other governmental authority, or to comply with a subpoena or similar legal process or respond to a government request

The processing is necessary for compliance with a legal or regulatory obligation; or
We have a legitimate interest in using your Personal Information for the purpose of enforcing our policies.

Registration Information
Device Information
Usage Information

To manage our customer, vendor and partner relationships (which may include business contact information)

You consented to the use of your Personal Information; or
The processing is necessary for entering into, or performance of a contract to which you are a party; or
We have a legitimate interest in using your Personal Information for the purpose of managing our customer, supplier and vendor relationships.

Registration Information
Other information you choose to provide

View Summary -

3. How We Share Your Personal Information

We may share Personal Information with:

Mastercard’s headquarters in the U.S., our affiliates and other entities within Mastercard’s group of companies.
Third-Party Business Partners.
Social Networks.
As Required By Law.
In the event of a sale or transfer of our business or assets.
Third-Party Service Providers.

Learn More +

We may share your Personal Information with the following recipients for the purposes set out below:

Subsidiaries and Affiliates. We share your Personal Information with our subsidiaries and affiliates that are part of the Mastercard group of companies, for the purposes described in this Notice.
Third-Party Business Partners. We partner with a variety of businesses to market or sell our products or services (for example we can disclose your Personal Information to advertising partners, analytics providers). If you have opted out of our ability to use your e-mail address, we may share your decision to opt out with third parties to comply with your decision.
Social Networks. Our Website may include links to other third-party websites, social media tools, widgets or plug-ins, permitting us to share web content with Social Networks when you directly engage with those platforms. For further details, please consult Section 7 (Features and Links to Other Websites).
As Required By Law. We share your Personal Information if required by law in order to prevent, investigate, or take action regarding illegal activities or to respond to legal process, court orders, subpoenas, or to establish or exercise our legal rights or defend against legal claims. We also disclose your Personal Information to any government or law enforcement authority or regulatory agency in response to lawful requests by applicable local law enforcement agencies or regulatory agencies, or agencies with responsibility to oversee and enforce national security.
Sale of Business. We share your Personal Information as part of or in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our shares or stock and/or assets or other corporate change, including, during the course of any due diligence process.
Third-Party Service Providers. For the purpose of providing and operating the Website and other services, we share your Personal Information with trusted third-party service providers that require access to such data for the purpose of providing the related services to us, such as ISPs, OS/platform, storage and analytics providers.

View Summary -

4. Your Rights and Choices

Depending on your country, you may have the right to:

Access your Personal Information, receive a copy of it, rectify it, restrict or object to its processing, request its deletion, or transmit it to another company.
Withdraw any consent provided.
Opt-out from receiving marketing communications.
Where applicable, lodge a complaint with your relevant supervisory authority.

Learn More +

Subject to applicable law, you have the right to:

Request access to and receive information about the Personal Information we maintain about you, to update and correct inaccuracies in your Personal Information, to restrict or to object to the processing of your Personal Information, to have the information anonymized or deleted, as appropriate, or to exercise your right to data portability to easily transfer information to another company.
Withdraw any consent you previously provided to us regarding the processing of your Personal Information, at any time and free of charge. We will apply your preferences going forward and this will not affect the lawfulness of the processing before your consent withdrawal.
Opt-out from receiving marketing communications by clicking on the unsubscribe link contained in such communications.
Lodge a complaint with a supervisory authority, including in your country of residence, place of work or where an incident took place.

Those rights may be limited in some circumstances by local law requirements.

If you reside in the United States, you may have additional rights as described in our “U.S. Privacy Addendum”.

To update your preferences, ask us to remove your information from our mailing lists or submit a request to exercise your rights under applicable law, contact us as specified in the "How To Contact Us" section below.

View Summary -

5. How We Protect Your Personal Information

We maintain appropriate security safeguards to protect your Personal Information and only retain it for a limited period of time.

Learn More +

We maintain appropriate administrative, technical and physical safeguards to protect Personal Information against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Information in our possession. The types of measures we take vary depending on the type of data, and how it is collected and stored. We restrict access to Personal Information about you to those employees who need to know that information to provide products or services to you.

We will retain your Personal Information for as long as necessary to operate our Website and to provide our products and services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. We also take measures to delete your Personal Information or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period. When determining the retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, possible re-enrolment with our products or services, the impact on the services we provide to you if we delete some information from or about you, mandatory retention periods provided by law and the statute of limitations.

View Summary -

6. Data Transfers

We may transfer your Personal Information outside of your country, including to the United States, in compliance with the Mastercard Binding Corporate Rules and other data transfer mechanisms.

Learn More +

We are a global business. We may transfer the Personal Information we collect about you to recipients in countries other than your country, including the United States. These countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your Personal Information to other countries, we will protect that information as described in this Privacy Notice, or as disclosed to you at the time of data collection.

We comply with applicable legal requirements, including obtaining consent where required, when transferring Personal Information to countries other than the country where you are located. In particular, we have established and implemented Binding Corporate Rules (“BCRs”) that have been recognized by EEA data protection authorities as providing an adequate level of protection to the Personal Information we process globally. A copy of our EEA BCRs is available here (https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf). We equally rely on UK BCRs to transfer Personal Information outside of the United Kingdom. A copy of our UK BCRs is available here. (https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf)

We may also transfer Personal Information to countries for which adequacy decisions have been issued (see list of countries for which the European Commission has issued an adequacy decision here (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en); see list of countries which the Swiss Federal Council has determined to provide for adequate data protection legislation here (https://www.fedlex.admin.ch/eli/cc/2022/568/en#annex_1)), use contractual protections for the transfer of Personal Information to third parties, such as the European Commission’s Standard Contractual Clauses or their equivalent under applicable law, or rely on other data transfer mechanisms where applicable. Depending on your country, you may contact us as specified in the “How to Contact Us” section below to obtain a copy of the safeguards we use to transfer Personal Information outside of your jurisdiction.

When we conduct international transfers of Personal Information, we will always ensure to comply with requirements stipulated under applicable laws.

View Summary -

7. Features and Links to Other Websites

Our Website may display links to the sites of other companies, including those of our enterprise clients. We are not responsible for their privacy practices.

Learn More +

Our Website may display links to the sites of other companies, including those of our enterprise clients. We are not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies by visiting their respective websites, apps, etc.

View Summary -

8. Children’s Data Policy

We do not knowingly collect Personal Information from children under the age of 16. If you are under 16, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Notice by instructing their children never to provide Personal Information through the Website without their permission. If a parent or guardian becomes aware that their child has provided us with Personal Information without their consent, you should contact us as specified in the “How to Contact Us” section below. If we become aware that a child under the age of 16 has provided us with Personal Information, we will delete such information from our files.

9. U.S. Privacy Addendum

This U.S. Privacy Addendum section supplements the information contained in the Notice. This U.S. Privacy Addendum applies to residents in the United States whose states have passed state specific privacy laws.

Additional disclosure for California residents: The remainder of this section applies when we collect Personal Information as a business under the California Consumer Privacy Act of 2018 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended (including as amended by the California Privacy Rights Act of 2020) or superseded from time to time (“CCPA”). This Notice does not apply to Personal Information we collect when we are acting as a service provider to process Personal Information on behalf of our business customers to whom we provide services.

Additional disclosures for U.S. residents, other than California Residents: If you are a U.S. resident from whom we collect Personal Data as a controller, you may have certain rights under an applicable U.S. state privacy law. You may rely on the disclosures in the Notice regarding how we collect, use, and disclose your personal information as well as the choices you can make related to your personal information. You (or, where permitted by law, your authorized agent) can exercise your rights by submitting a request as described in Section e. (“Your Privacy Rights”) below. Please refer to Section e. (“Your Privacy Rights”) below for more information on exercises these rights.

Learn More +

Personal Information Collection and Disclosure

For the purposes of this notice, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined by the CCPA. Personal Information does not include information that is publicly available, deidentified, or aggregated (as those terms are defined in the CCPA) or otherwise excluded from the scope of the CCPA

Personal Information does not include information that is:
- Lawfully made available from government records.
- Deidentified or aggregated.
- Otherwise excluded from the scope of the CCPA.
The chart below provides the categories of Personal Information (as defined by the CCPA) we have collected and disclosed for a business purpose in the preceding twelve months since this notice was last updated. The examples of Personal Information provided for each category reflect each category’s statutory definition and may not reflect all of the specific types of Personal Information associated with each category.
Category Identifiers
Examples: Name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.
Categories of Personal Information in Cal. Civ. Code Section 1798.80
Examples: Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
Commercial Information
Examples: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or Other Electronic Network Activity Information
Examples: Browsing history, search history, IP address, browser type, operating system and information regarding a consumer’s interaction with an internet website, application or advertisement.
Geolocation Data
Example: General location data such as your city, state, country or IP Address.
Sensory Information
Examples: Audio, electronic, visual, thermal, olfactory, or similar information.
Inferences Drawn from Personal Information
Examples: Preferences or other consumer characteristics and interests.
Use of Personal Information

We collect, use, and disclose your Personal Information in accordance with the specific business and commercial purposes below:
1. Providing Services: Providing our services.
2. Communicating: Communicating with you, providing you with updates and other information relating to our services and products, providing information that you request, responding to comments and questions, and otherwise providing support.
3. Marketing: Marketing purposes, such as developing and providing promotional and advertising materials that may be useful, relevant, valuable or otherwise of interest to you.
4. Personalization: Personalizing your experience on our services, such as presenting tailored content.
5. Facilitating Payments: Facilitating transactions and payments.
6. Deidentification and Aggregation: Deidentifying and aggregating information collected through our services and using it for lawful purposes.
7. Safety Issues: Responding to trust and safety issues that may arise.
8. Compliance: For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.
9. Auditing Interactions: Auditing related to your interaction with our services and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with other standards.
10. Fraud and Incident Prevention: Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
11. Debugging: Debugging to identify and repair errors that impair existing intended functionality.
12. Transient Use: Short-term, transient use.
13. Contracting Vendors: Contracting with vendors and service providers to perform services on our behalf or on their behalf, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytics services, or providing similar services on behalf of the business or service provider.
14. Research: Undertaking internal research for technological development and demonstration.
15. Improving Our Services: Undertaking activities to verify or maintain the quality or safety of our services, and to improve, upgrade, or enhance our services.
16. Enabling Transactions: Otherwise enabling or effecting, directly or indirectly, a commercial transaction.
17. Notified Purpose: For other purposes for which we provide specific notice at the time the information is collected.
Collection of Personal Information

In the preceding twelve months since this notice was last updated, we have collected Personal Information from the following categories of sources:
- You/Your Devices: You or your devices directly.
- Users: Other users of our services.
- Affiliates.
- Advertising Networks.
- ISPs: Internet service providers.
- Analytics Providers.
- OS/Platform Provider: Operating systems and platforms.
- Social Networks.
Disclosures of Personal Information

In the preceding twelve months since this notice was last updated, we disclosed Personal Information to the following categories of third parties:
1. Advertising Providers: Advertising technology companies, such as advertising networks.
  - Personal Information we share: Identifiers; Device Information; Categories of Personal Information in Cal. Civ. Code Section 1798.80(e); Internet or Other Electronic Network Activity Information; Geolocation Data.
2. ISPs: Internet service providers.
  - Personal Information we share: Identifiers; Device Information; Internet or Other Electronic Network Activity Information; Geolocation Data.
3. Analytics Providers.
  - Personal Information we share: Identifiers; Device Information; Internet or Other Electronic Network Activity Information; Geolocation Data.
4. OS/Platform Providers: Operating systems and platforms.
  - Personal Information we share: Identifiers; Categories of Personal Information in Cal. Civ. Code Section 1798.80(e); Information or Other Electronic Network Activity Information.
5. Social Networks.
  - Personal Information we share: Identifiers; Device Information; Categories of Personal Information in Cal. Civ. Code Section 1798.80(e); Information or Other Electronic Network Activity Information.
6. Affiliates.
  - Personal Information we share: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e); Information or Other Electronic Network Activity Information; Geolocation Data; Sensory Information.
7. Vendors: Vendors and service providers.
  - Personal Information we share: Identifiers; Categories of Personal Information in Cal. Civ. Code Section 1798.80(e); Information or Other Electronic Network Activity Information; Geolocation Data; Sensory Information.
8. Third Parties in Merger/Acquisition: Third parties in connection with a merger, sale, or asset transfer.
  - Personal Information we share: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e); Information or Other Electronic Network Activity Information; Geolocation Data; Sensory Information.
Your Privacy Rights

If you are a California resident, you may exercise the following rights.

Right to Know and Access. You may submit a verifiable request for information regarding the: (1) categories of Personal Information collected, sold, or disclosed by us; (2) purposes for which categories of Personal Information are collected or sold by us; (3) categories of sources from which we collect Personal Information; (4) categories of third parties with whom we disclosed or sold Personal Information; and (5) specific pieces of Personal Information we have collected about you during the past twelve months.

Right to Delete. Subject to certain exceptions, you may submit a verifiable request that we delete Personal Information about you that we have collected from you.

Verification. Requests for access to or deletion of Personal Information are subject to our ability to reasonably verify your identity in light of the information requested and pursuant to relevant CCPA requirements, limitations, and regulations. To verify your access or deletion request, please provide us with your email address.

Right to Opt Out. In some circumstances, you may opt out of the sale of your Personal Information. We do not sell your Personal Information or “share” Personal Information with third parties for targeted advertising, and we do not have actual knowledge that we sell or share the Personal Information of consumers under 16 years of age.

Right to Equal Service and Price. You have the right not to receive discriminatory treatment for the exercise of your CCPA privacy rights, subject to certain limitations.

Submit Requests. To exercise your rights under the CCPA, please send an email to privacy@dynamicyield.com or through the contact page: https://www.dynamicyield.com/contact/

Authorizing an Agent. If you are acting as an authorized agent to make a request to know, delete, or opt out on behalf of a California resident, please send an email to privacy@dynamicyield.com and attach a written authorization signed by the resident.

View Summary -

10. Updates to This Privacy Notice

This Notice may be updated periodically to reflect changes in our privacy practices.

Learn More +

This Notice may be updated periodically to reflect changes in our Personal Information practices. We will notify you of any significant changes to our Privacy Notice and indicate at the top of the notice when it was most recently updated. If we update this Privacy Notice, in certain circumstances, we may seek your consent.

View Summary -

11. How to Contact Us

If you have questions about this Notice, or your privacy rights, please contact us via e-mail at privacy@dynamicyield.com with “PRIVACY NOTICE” or “PRIVACY RIGHTS” in the subject line or at the contact information on our Contact Us page at https://www.dynamicyield.com/contact/.

Learn More +

If you have questions about this Notice, or your privacy rights, please contact us:

- via e-mail at privacy@dynamicyield.com with “PRIVACY NOTICE” or “PRIVACY RIGHTS” in the subject line, or
- at the contact information on our Contact Us page at https://www.dynamicyield.com/contact/, or
- via letter to our physical address: Dynamic Yield Ltd., Data Privacy Matters, One Tower, Abba Hillel Silver Rd 21, Ramat Gan, Israel, 5252213,

If you are located in the EEA, UK, or Switzerland, Dynamic Yield Ltd. is the entity responsible (i.e., data controller) for the processing of your Personal Information. You can contact us as described above

The EU Representative of Dynamic Yield Ltd. is:

Dynamic Yield GmbH
c/o MAZARS Tax GmbH
Theodor-Stern Kai 1
60596 Frankfurt am Main
Germany

View Summary -

<!DOCTYPE html> <!--[if IE 6]><html id="ie6" lang="en-US"> <![endif]--> <!--[if IE 7]><html id="ie7" lang="en-US"> <![endif]--> <!--[if IE 8]><html id="ie8" lang="en-US"> <![endif]--> <!--[if !(IE 6) | !(IE 7) | !(IE 8)  ]><!--><html lang="en-US"> <!--<![endif]--><head><meta name="msvalidate.01" content="1033997EC383621B874EB0392F261984"/><link rel="preconnect" href="//cdn.dynamicyield.com"><link rel="preconnect" href="//st.dynamicyield.com"><link rel="preconnect" href="//rcom.dynamicyield.com"><link rel="dns-prefetch" href="//cdn.dynamicyield.com"><link rel="dns-prefetch" href="//st.dynamicyield.com"><link rel="dns-prefetch" href="//rcom.dynamicyield.com"> <script data-cfasync="false">window.dataLayer = window.dataLayer || [];
        window.gtag = function() { dataLayer.push(arguments); }
        window.gtag('consent', 'default', {
            ad_storage: 'denied',
            ad_user_data: 'denied',
            ad_personalization: 'denied',
            analytics_storage: 'denied',
            functionality_storage: 'denied',
            personalization_storage: 'denied',
            security_storage: 'granted', // Only this is granted by default
        });</script> <script data-cfasync="false">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
        new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
        j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
        '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
        })(window,document,'script','dataLayer','GTM-MCQHF8');</script> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_dynamic.js'></script> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_static.js'></script> <script data-cfasync="false" async>// Init the adobeDataLayer array
        var adobeDataLayer = adobeDataLayer || [];

        // Only when the API is ready
        function adobeWaitForDY() {
            if (typeof(window.DY) !== 'undefined' && typeof(window.DY.AdDetection) !== 'undefined' &&
                typeof($dy) !== 'undefined' && typeof($dy(window)) !== 'undefined' && typeof($dy.renderSmartTagSlider) !== 'undefined') {
                
                var zi_data = localStorage.getItem('ZoomInfoData'),
                    ada_page_info = {
                        "pageName": "Privacy Notice",
                        "siteName": "Mastercard Dynamic Yield",
                        "pageTitle": "en_US :privacy-notice", 
                        "pageURL": "https://www.dynamicyield.com/privacy-notice/",
                        "country": "US",
                        "language": "en",
                        "dyID": DY.dyid,
                        "userStatus": "Guest"
                    };

                // Detect the hierarchy and 
                // site sections based on the URL slugs
                var current_pathname = window.location.pathname.replace(/^\/|\/$/g, '');

                if(current_pathname) {

                    var current_sitesections = current_pathname.split('/'),
                        current_hierarchy = current_sitesections.map(function(segment) {

                        return segment.split(/[-_]/).map(function(word) {
                            return word.charAt(0).toUpperCase() + word.slice(1);
                        })
                        .join(' ');
                    });

                    // Site section 1
                    if(current_sitesections[0]) {
                        ada_page_info.siteSection1 = current_sitesections[0];
                    }

                    // Site section 2
                    if(current_sitesections[1]) {
                        ada_page_info.siteSection2 = current_sitesections[1];
                    }

                    // Hierarchy
                    ada_page_info.hierarchy = current_hierarchy.join('|');
                }

                // Push the ZI params as well
                if(zi_data) {
                    zi_data = JSON.parse(zi_data);

                    if(zi_data.name) {
                        ada_page_info.ziCompany = zi_data.name;
                    }

                    if(zi_data.domain) {
                        ada_page_info.ziDomain = zi_data.domain;
                    }

                    if(zi_data.employeesrange) {
                        ada_page_info.ziEmployees = zi_data.employeesrange;
                    }

                    if(zi_data.industry) {
                        ada_page_info.ziIndustry = zi_data.industry;
                    }
                }

                // Decode HTML prior to dispatching the event
                Object.keys(ada_page_info).forEach(function(key) {
                    ada_page_info[key] = $('<textarea/>').html(ada_page_info[key]).text();
                });

                adobeDataLayer.push({
                    "event": "pageLoad", 
                    "pageInfo": ada_page_info
                });

            } else {
                setTimeout(adobeWaitForDY, 150);
            }
        }

        adobeWaitForDY();</script>  <script type="text/javascript">function OptanonWrapper() {
            console.log('OneTrust Loaded');
            DY_API_update_consent_mode();
            OneTrust.OnConsentChanged(DY_API_update_consent_mode);
        }

        function DY_API_update_consent_mode() {
            var groups = OnetrustActiveGroups.split(',');

            DY.userActiveConsent = {accepted: groups.includes('C0004')};
            DYO.ActiveConsent.updateConsentAcceptedStatus(groups.includes('C0004'));

            if(groups.includes('C0004')) {
                console.log('OneTrust_Consent_Is_Granted');
                DY.API('event',{ name: 'OneTrust_Consent_Is_Granted', properties: {}});
            }

            console.log('OneTrust - DY API is ' + (groups.includes('C0004') ? 'Enabled' : 'Disabled'));
        }
        
        window.addEventListener('OTConsentApplied', function() {
            var groups = OnetrustActiveGroups.split(',');

            if(groups.includes('C0004')) {
                console.log('OneTrust_Initial_Consent_Granted');
                DY.API('event',{ name: 'OneTrust_Initial_Consent_Granted', properties: {}});
            }
        });</script>  <script type="text/javascript">/*WebFontConfig = {
		 google: { families: [ 'Shadows+Into+Light::latin', 'Handlee::latin', 'Roboto:400,100,300,500:latin' ] }
		 };
		 (function() {
		 var wf = document.createElement('script');
		 wf.src = ('https:' == document.location.protocol ? 'https' : 'http') +
		 '://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
		 wf.type = 'text/javascript';
		 wf.async = 'true';
		 var s = document.getElementsByTagName('script')[0];
		 s.parentNode.insertBefore(wf, s);
		 })(); */

        console.log(
            '%cLet’s personalize experiences together.\n%cDynamic Yield is hiring smart engineers like you to help solve hard problems.\n%cSee our jobs page: https://www.dynamicyield.com/careers',
            'font-size:2.2em;line-height:1.4em;margin-top:20px;color:rgb(93, 56, 185);',
            'font-size:1.1em;line-height:1.6em;color:rgb(0, 0, 0);',
            'font-size:1.1em;line-height:1.6em;margin-bottom:20px;color:rgb(0, 0, 0);'
        );

        function waitForElementToDisplay(selector, time, functionName) {
            if (document.getElementById(selector) != null) {
                functionName();
                return;
            } else {
                setTimeout(function () {
                    waitForElementToDisplay(selector, time, functionName);
                }, time);
            }
        }

        function dcWaitForJQuery(time, functionName) {
            if (window.jQuery || window.n2) {
                functionName();
                return;
            } else {
                setTimeout(function () {
                    dcWaitForJQuery(time, functionName);
                }, time);
            }
        }</script> <meta name="msvalidate.01" content="451B75B70520F4C76D67F116C9EFFE5C"/><meta property="twitter:account_id" content="4503599629852947"/><meta name="p:domain_verify" content="f8112f57c09778e892850075a87dc1cf"/><meta name="google-site-verification" content="9FbmfdC4cM7JG8sgYh6w9HhFlxvEHewltexeUVzuSfE"/><meta charset="UTF-8"/><link rel="pingback" href="https://www.dynamicyield.com/xmlrpc.php"/> <!--[if lt IE 9]> <script src="https://www.dynamicyield.com/wp-content/themes/Divi/js/html5.js" type="text/javascript"></script> <![endif]--> <script type="text/javascript">document.documentElement.className = 'js';</script> <script type="text/javascript">var getLangCode = 'en';</script> <link rel="prefetch" href="/wp-content/themes/Divi/css/custom-style.css" as="style" crossorigin="anonymous"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><link rel="alternate" hreflang="en" href="https://www.dynamicyield.com/privacy-notice/" /><link rel="alternate" hreflang="x-default" href="https://www.dynamicyield.com/privacy-notice/" />  <script data-cfasync="false" data-pagespeed-no-defer>var gtm4wp_datalayer_name = "dataLayer";
	var dataLayer = dataLayer || [];</script> <title>Privacy Notice &#8212; Mastercard Dynamic Yield</title><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Bold.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Medium.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Book.woff2" crossorigin/><meta name="description" content="Dynamic Yield&#039;s privacy policy website document." /><link rel="canonical" href="https://www.dynamicyield.com/privacy-notice/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Privacy Notice &#8212; Mastercard Dynamic Yield" /><meta property="og:description" content="Dynamic Yield&#039;s privacy policy website document." /><meta property="og:url" content="https://www.dynamicyield.com/privacy-notice/" /><meta property="og:site_name" content="Mastercard Dynamic Yield" /><meta property="article:publisher" content="https://www.facebook.com/DynamicYield" /><meta property="article:modified_time" content="2024-01-12T11:34:38+00:00" /><meta property="og:image" content="https://www.dynamicyield.com/wp-content/uploads/2023/10/dy-mc-master-social-share-2.png" /><meta property="og:image:width" content="1200" /><meta property="og:image:height" content="628" /><meta property="og:image:type" content="image/png" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:site" content="@DynamicYield" /><meta name="twitter:label1" content="Est. reading time" /><meta name="twitter:data1" content="15 minutes" /><meta name="twitter:label2" content="Written by" /><meta name="twitter:data2" content="Dynamic Yield Marketing" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.dynamicyield.com/privacy-notice/","url":"https://www.dynamicyield.com/privacy-notice/","name":"Privacy Notice &#8212; Mastercard Dynamic Yield","isPartOf":{"@id":"https://www.dynamicyield.com/#website"},"datePublished":"2014-05-28T06:55:21+00:00","dateModified":"2024-01-12T11:34:38+00:00","description":"Dynamic Yield's privacy policy website document.","breadcrumb":{"@id":"https://www.dynamicyield.com/privacy-notice/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.dynamicyield.com/privacy-notice/"]}]},{"@type":"BreadcrumbList","@id":"https://www.dynamicyield.com/privacy-notice/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.dynamicyield.com/"},{"@type":"ListItem","position":2,"name":"Privacy Notice"}]},{"@type":"WebSite","@id":"https://www.dynamicyield.com/#website","url":"https://www.dynamicyield.com/","name":"Mastercard Dynamic Yield","description":"","publisher":{"@id":"https://www.dynamicyield.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.dynamicyield.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.dynamicyield.com/#organization","name":"Mastercard Dynamic Yield","url":"https://www.dynamicyield.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/#/schema/logo/image/","url":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","width":458,"height":458,"caption":"Mastercard Dynamic Yield"},"image":{"@id":"https://www.dynamicyield.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/DynamicYield","https://x.com/DynamicYield","https://www.instagram.com/dynamic.yield/","https://www.linkedin.com/company/dynamic-yield","http://www.pinterest.com/dynamicyield/","https://www.youtube.com/channel/UCPWEcR8lQRadVKYW8H4sndQ","https://en.wikipedia.org/wiki/Dynamic_Yield"]}]}</script> <link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield &raquo; Feed" href="https://www.dynamicyield.com/feed/" /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield &raquo; Comments Feed" href="https://www.dynamicyield.com/comments/feed/" /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield &raquo; Privacy Notice Comments Feed" href="https://www.dynamicyield.com/privacy-notice/feed/" /><meta content="Divi v." name="generator"/><link rel='stylesheet' id='sbi_styles-css' href='https://www.dynamicyield.com/wp-content/plugins/instagram-feed/css/sbi-styles.min.css?ver=6.2.6' type='text/css' media='all' /><style id='wp-emoji-styles-inline-css' type='text/css'>img.wp-smiley, img.emoji {
		display: inline !important;
		border: none !important;
		box-shadow: none !important;
		height: 1em !important;
		width: 1em !important;
		margin: 0 0.07em !important;
		vertical-align: -0.1em !important;
		background: none !important;
		padding: 0 !important;
	}</style><link rel='stylesheet' id='wp-block-library-css' href='https://www.dynamicyield.com/wp-includes/css/dist/block-library/style.min.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><style id='classic-theme-styles-inline-css' type='text/css'>/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}</style><style id='global-styles-inline-css' type='text/css'>body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
.wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
.wp-block-pullquote{font-size: 1.5em;line-height: 1.6;}</style><link rel='stylesheet' id='rfw-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_7c036e0987ef80b703d7eb1abf922895.css?ver=2026021152' type='text/css' media='all' /><link rel='stylesheet' id='divi-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_ab3666a686d3dac03fd3032e5757637e.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='et_lb_modules-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c0102af27938567cb82cc02e4da3a673.css?ver=2.4' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_40cb404848bc2e556105c8aea77f29aa.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='elementor-icons-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/eicons/css/elementor-icons.min.css?ver=5.6.2' type='text/css' media='all' /><link rel='stylesheet' id='elementor-animations-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/animations/animations.min.css?ver=2.9.9' type='text/css' media='all' /><link rel='stylesheet' id='elementor-frontend-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/css/frontend.min.css?ver=2.9.9' type='text/css' media='all' /><link rel='stylesheet' id='elementor-pro-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor-pro/assets/css/frontend.min.css?ver=2.10.0' type='text/css' media='all' /><link rel='stylesheet' id='font-awesome-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/font-awesome.min.css?ver=4.7.0' type='text/css' media='all' /><link rel='stylesheet' id='elementor-global-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_12a32c87d5f3cd59de1889deefab8a86.css?ver=1727179740' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-responsive-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_3a30a77569bc4544b9465acbee8e5f97.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='wp-featherlight-css' href='https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/css/wp-featherlight.min.css?ver=1.3.4' type='text/css' media='all' /><link rel='stylesheet' id='baskerville-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_8c23179f030d02e0065d2054eab34279.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='markformc-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_0eb51906eca648ca4559d0a03b898d83.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='mackinac-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_9c8fec2609ebc9764a6e16471d9451ae.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='button-pulse-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_4cabc8dd29eaa9af7bf2df62f1c40af9.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='fontawesome-css' href='https://www.dynamicyield.com/wp-content/themes/Divi/custom/font-awesome/css/font-awesome.min.css' type='text/css' media='all' /><link rel='stylesheet' id='bootstrap-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d375e60add46d8de26a78728b517660f.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_13b1b6672b8cfb0d9ae7f899f1c42875.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-theme-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f9faba678c4d6dcfdde69e5b11b37a2e.css' type='text/css' media='all' /><link rel='stylesheet' id='custom-theme-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_57f41281576414370c141cd00d2a80a9.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='custom-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_417039b6d54561fe1e8c94ee67cd902c.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='header-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d75ad7543415df427913a5fe91606386.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='footer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_25400e1cfd7099cc557083769c928231.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='video_tabs_module-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1109a8bc8c46ec9f2205cc8603c132f.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='customers-shortcode-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c6bf61e9c8beb560d64d119f58757b8b.css?ver=26.27' type='text/css' media='all' /> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/blazy.min.js" id="blazy-js"></script> <link rel="https://api.w.org/" href="https://www.dynamicyield.com/wp-json/" /><link rel="alternate" type="application/json" href="https://www.dynamicyield.com/wp-json/wp/v2/pages/1043" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.dynamicyield.com/xmlrpc.php?rsd" /><link rel='shortlink' href='https://www.dynamicyield.com/?p=1043' /><link rel="alternate" type="application/json+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Fprivacy-notice%2F" /><link rel="alternate" type="text/xml+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Fprivacy-notice%2F&#038;format=xml" /><meta name="generator" content="WPML ver:4.6.8 stt:1,4,3,28,2;" /> <script type="text/javascript">(function(url){
	if(/(?:Chrome\/26\.0\.1410\.63 Safari\/537\.31|WordfenceTestMonBot)/.test(navigator.userAgent)){ return; }
	var addEvent = function(evt, handler) {
		if (window.addEventListener) {
			document.addEventListener(evt, handler, false);
		} else if (window.attachEvent) {
			document.attachEvent('on' + evt, handler);
		}
	};
	var removeEvent = function(evt, handler) {
		if (window.removeEventListener) {
			document.removeEventListener(evt, handler, false);
		} else if (window.detachEvent) {
			document.detachEvent('on' + evt, handler);
		}
	};
	var evts = 'contextmenu dblclick drag dragend dragenter dragleave dragover dragstart drop keydown keypress keyup mousedown mousemove mouseout mouseover mouseup mousewheel scroll'.split(' ');
	var logHuman = function() {
		if (window.wfLogHumanRan) { return; }
		window.wfLogHumanRan = true;
		var wfscr = document.createElement('script');
		wfscr.type = 'text/javascript';
		wfscr.async = true;
		wfscr.src = url + '&r=' + Math.random();
		(document.getElementsByTagName('head')[0]||document.getElementsByTagName('body')[0]).appendChild(wfscr);
		for (var i = 0; i < evts.length; i++) {
			removeEvent(evts[i], logHuman);
		}
	};
	for (var i = 0; i < evts.length; i++) {
		addEvent(evts[i], logHuman);
	}
})('//www.dynamicyield.com/?wordfence_lh=1&hid=455EFEF40E28C79827504A7340AFD919');</script> 
 <script data-cfasync="false" data-pagespeed-no-defer>var dataLayer_content = {"visitorLoginState":"logged-out","visitorType":"visitor-logged-out","pagePostType":"page","pagePostType2":"single-page","pagePostAuthor":"Dynamic Yield Marketing","pagePostDate":"May 28, 2014","pagePostDateYear":"2014","pagePostDateMonth":"05","pagePostDateDay":"28","pagePostDateDayName":"Wednesday","pagePostDateHour":"06","pagePostDateMinute":"55","pagePostDateIso":"2014-05-28T06:55:21-04:00","pagePostDateUnix":1401260121};
	dataLayer.push( dataLayer_content );</script> <script type="text/javascript">console.warn && console.warn("[GTM4WP] Google Tag Manager container code placement set to OFF !!!");
	console.warn && console.warn("[GTM4WP] Data layer codes are active but GTM container must be loaded using custom coding !!!");</script> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=1" /><link rel="icon" type="image/png" href="/favicon-16x16.png" sizes="16x16"><link rel="icon" type="image/png" href="/favicon-32x32.png" sizes="32x32"><link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96"><link rel="icon" type="image/png" href="/favicon-180x180.png" sizes="180x180"><link rel="icon" type="image/png" href="/favicon-192x192.png" sizes="192x192"><link rel="icon" type="image/png" href="/favicon-194x194.png" sizes="194x194"><link rel="shortcut icon" href="/favicon.ico"> <script type="text/javascript" data-noptimize>function dy_bind_adobe_mkto_events(form, form_id, form_name) {

        // Init the adobeDataLayer object
        window.adobeDataLayer = window.adobeDataLayer || [];

        var focus_reported = false;
        var form_completed = false;
        var form_started_reported = false;
        
        // Monitor input interactions - first focus (form start)
        form.getFormElem().find('input, select').on('focus', function() {
            
            // Only if it hasn't been reported yet
            if(! focus_reported) {
                focus_reported = true;
                form_started_reported = true;
                
                adobeDataLayer.push({
                    "event": "form_start",
                    "trackAction": {
                        "formName": form_name,
                        "formID": form_id,
                        "zoomInfo": localStorage.ZoomInfoData !== undefined,
                    }
                });
            }
        });

        // Detect dropoff if the form hasn't been completed
        window.addEventListener("beforeunload", function(event) {
            if (form_completed) return;
            
            var filledLabels = [];
            var count = 0;
            
            form.getFormElem().find('input, select').each(function() {
                var value = this.value && this.value.trim();
                if (value) {
                var label = form.getFormElem().find("label[for='" + this.id + "']").text().trim();
                if (label) {
                    filledLabels.push(label);
                    count++;
                }
                }
            });
            
            if (count > 0) {
                adobeDataLayer.push({
                    "event": "form_dropoff",
                    "formInfo": {
                        "formName": form_name,
                        "formID": form_id,
                        "zoomInfo": localStorage.ZoomInfoData !== undefined,
                        "completedFields": {
                            "labels": filledLabels.join("|"),
                            "count": count.toString()
                        }
                    }
                });
            }
        });

        // Hook into successful submission
        form.onSuccess(function(values, followUpUrl) {

            if(form_started_reported) {

                // Report form completed
                form_completed = true;

                // Send an Adobe Analytics DataLayer event
                adobeDataLayer.push({
                    "event": "form_complete",
                    "formInfo": {
                        "formName": form_name,
                        "formID": form_id,
                        "zoomInfo": localStorage.ZoomInfoData !== undefined,
                        "successAction": {
                            "action": "redirect",
                            "redirectUrl": followUpUrl
                        }
                    }
                });
            }
        });
    }

    function dy_bind_adobe_cta_event(cta, cta_type, cta_section) {
        var cta_name = cta.text().trim(),
            cta_url,
            page_url = window.location.href;

        // const domainName = window.location.origin;

        if (cta.attr('href') !== undefined) {
            // cta_url = domainName + cta.attr('href');
            cta_url = cta.attr('href');
        } else {
            cta_url = page_url;
        }

        adobeDataLayer.push({
            "event": "ctaClick",
            "clickInfo": {
                "ctaName": cta_name,
                "ctaType": cta_type,
                "destinationURL": cta_url,
                "ctaLocation": page_url,
                "ctaSection": cta_section
            }
        });
    }</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /></head><body class="page-template-default page page-id-1043 wp-featherlight-captions et_fixed_nav osx et_right_sidebar chrome et_includes_sidebar elementor-default elementor-kit-140995 elementor-page elementor-page-1043 default_header"><div id="page-container"><header id="main-header" class="et_nav_text_color_dark"
 style="background: #fff;"><div class="container-fluid clearfix"><div class="dy-header-logo"> <a href="https://www.dynamicyield.com/"
 class="main-logo-container"><div id="logo_symbol"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" id="Layer_1" x="0" y="0" version="1.1" viewBox="0 0 266.8 164.9"><g id="XMLID_23_"><path fill="#ff5f00" d="M97.3 17.5h72.2v129.7H97.3z"/><path id="XMLID_35_" fill="#eb001b" d="M101.9 82.4c0-26.3 12.3-49.7 31.5-64.8-14-11-31.7-17.6-51-17.6C36.9-.1 0 36.8 0 82.4c0 45.5 36.9 82.5 82.5 82.5 19.2 0 36.9-6.6 51-17.6-19.3-15.2-31.6-38.6-31.6-64.9z"/><path d="M266.8 82.4c0 45.5-36.9 82.5-82.5 82.5-19.2 0-36.9-6.6-51-17.6 19.2-15.1 31.5-38.5 31.5-64.8s-12.3-49.7-31.5-64.8c14-11 31.7-17.6 51-17.6 45.6-.2 82.5 36.7 82.5 82.3zM259 133.5v-2.7h1.1v-.5h-2.7v.5h1.1v2.7h.5zm5.3 0v-3.2h-.8l-1 2.2-1-2.2h-.8v3.2h.6v-2.4l.9 2.1h.6l.9-2.1v2.4h.6z" fill="#f79e1b"/></g></svg></div> </a></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="product" title=""> <a href="">Product</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Why DY"> <a href="">Why Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Company</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Product</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 	C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 	H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/privacy-notice/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><div id="left-area"><style xmlns="http://www.w3.org/1999/html">#left-area p,
    #left-area span,
    #left-area div,
    #left-area li {
        line-height: 1.7;
        text-align: justify;
    }
    #left-area h1,
    #left-area h2 {
        color: #000;
    }
    #left-area a {
        color: #5D39B9;
        text-decoration: none;
    }
    #left-area a:hover {
        color: #5D39B9;
        text-decoration: underline;
    }
    .center {
        text-align: center;
    }
    #left-area ol {
        list-style: decimal
    }
    #left-area ol.letters {
        list-style: lower-alpha;
    }
    #left-area ol.letters li {
        padding-left: 8px;
    }
    #left-area ol.letters > li {
        margin-bottom: 20px;
    }
    #left-area ol.roman-num {
        list-style: upper-roman;
    }
    #left-area p, p {
        margin: 10px 0;
        padding: 0;
    }
    #left-area ul {
        list-style: disc;
        padding-left: 20px;
    }
    #left-area ul li {
        margin-left: 20px;
        list-style: none;
        position: relative;
    }
    #left-area ul li:before {
        content: '';
        position: absolute;
        left: -20px;
        top: 10px;
        background: #000;
        width: 6px;
        height: 6px;
        border-radius: 50%;
    }
    span.left-numbering {
        font-weight: 700;
    }
    .optanon-show-settings-popup-wrapper {
        display: inline-block;
        height: 20px;
    }
    .two-cols {
        display: flex;
        flex-wrap: wrap;
        width: 100%;
        align-items: flex-start;
        margin-top: 40px;
        margin-bottom: 60px;
    }
    .col-left {
        box-sizing: border-box;
        width: 35%;
        padding-right: 25px;
        text-align: left;
    }
    .col-right {
        width: 65%;
    }
    #left-area .col-right p:first-child {
        margin-top: 0;
    }
    .quick-nav a {
        color: #5D39B9;
        font-size: 14px;
        line-height: 1.5;
        display: block;
        text-align: left;
    }
    .quick-nav a:not(:first-child) {
        margin-top: 8px;
    }
    .explained {
        display: none;
        margin-bottom: 40px;
    }
    #left-area ol:not(.letters) ul li:before {
        border: 1px solid #000;
        background-color: transparent;
    }
    #left-area table {
        /*margin-bottom: 40px;*/
    }
    #left-area table td {
        border: 1px solid #000;
        padding: 5px;
        text-align: left;
        vertical-align: top;
    }
    .learn-more span,
    .view-summary span {
        color: #5D39B9;
        font-weight: 500;
        cursor: pointer;
        display: block;
    }
    .learn-more span:hover,
    .view-summary span:hover {
        color: #6be0e0;
    }
    .learn-more.clicked span {
        opacity: 0;
        font-size: 0;
    }

    @media (max-width: 767px) {
        .et_right_sidebar #left-area {
            padding-left: 10px;
            padding-right: 10px;
        }
        .col-left {
            width: 100%;
            padding-right: 0;
            margin-bottom: 40px;
        }
        .col-right {
            width: 100%;
        }
    }</style><h1 class="center"> DYNAMIC YIELD<br> PRIVACY NOTICE</h1><h2 class="center"> Effective Date: January 4th, 2024.</h2><p> This Privacy Notice (the “<strong>Notice</strong>”) is provided by Dynamic Yield Ltd. (“<strong>Dynamic Yield</strong>,” “<strong>DY</strong>”, “<strong>we</strong>,” or “<strong>us</strong>”). Dynamic Yield respects your privacy.</p><div class="two-cols"><div class="col-left quick-nav"> <a href="#point-1">1. Personal Information We May Collect</a> <a href="#point-2">2. How We May Use Your Personal Information</a> <a href="#point-3">3. How We Share Your Personal Information </a> <a href="#point-4">4. Your Rights and Choices</a> <a href="#point-5">5. How We Protect Your Personal Information</a> <a href="#point-6">6. Data Transfers</a> <a href="#point-7">7. Features and Links to Other Websites</a> <a href="#point-8">8. Children’s Data Policy</a> <a href="#point-9">9. California Resident Privacy Policy </a> <a href="#point-10">10. Updates to This Privacy Notice</a> <a href="#point-11">11. How to Contact Us</a></div><div class="col-right"><p>This Notice describes the types of Personal Information we collect, the purposes for which we process that Personal Information, the parties with whom we may share it and the measures we take to protect its security. It also tells you about your rights and choices with respect to your Personal Information, and how you can contact us about our privacy practices.</p><p>Please note that we also act on behalf of and under the instructions of merchants and other partners which act as data controllers. Please refer to their respective privacy policies for more information regarding the processing of your Personal Information in these contexts.
 DY has recently been acquired by Mastercard. For more information about Mastercard’s privacy practices in other contexts, please visit Mastercard’s Global Privacy Notice at <a href="https://www.mastercard.us/en-us/about-mastercard/what-we-do/privacy.html">https://www.mastercard.us/en-us/about-mastercard/what-we-do/privacy.html</a>.</p></div></div><p id="point-1"> <span class="left-numbering">1.</span> <span style="text-decoration: underline;"><strong>Personal Information We May Collect</strong></span></p><p> We may collect the following types of Personal Information:</p><ul><li>Registration Information.</li><li>Other information you choose to provide.</li><li>Device Information.</li><li>Usage Information.</li></ul><p class="learn-more"> <span style="text-decoration: underline;">Learn More +</span></p><div class="explained"><p>For the purpose of this Notice, unless otherwise specified, “Personal Information” means any information relating to an identified or identifiable individual. In connection with the provision of our product and services, including our website <strong><a href="https://www.dynamicyield.com/" target="_blank">https://www.dynamicyield.com</a></strong> (the “<strong>Website</strong>”), we obtain Personal Information relating to you from the various sources described below.</p><p>If you do not provide your Personal Information when requested, you may not be able to use our Website if that Personal Information is necessary to provide you with our Website or if we are legally required to collect it. Where required by applicable law, we indicate whether and why you must provide us with your Personal Information, as well as the consequences of failing to do so.</p><ol class="letters"><li><p><span style="text-decoration: underline;">Personal Information Provided by You</span></p><ul><li><strong>Registration Information.</strong> As part of our registration process (e.g., when requesting a demo), we collect your phone number, full name, e-mail address, and details regarding the company you work for if required to provide you with our product and services.</li><li><strong>Other information you choose to provide.</strong> You may choose to provide us with other information. We collect your Personal Information when you purchase our services (including financial information), respond to communications from us, contact our support, communicate with us via email, our Website and through any online platform. We may also record telephone conversations, subject to the consent of the participants in the call.</li></ul></li><li><p><span style="text-decoration: underline;">Personal Information We Obtain from Your Interaction with our Website</span></p><ul><li><strong>Device Information.</strong> We collect Personal Information from your device, such as IP address and other online identifiers (i.e., online data collected from your devices, applications and protocols which leave traces which may be used to identify you).</li><li><p><strong>Usage Information.</strong> We collect information that we or our technology providers may automatically collect when you visit, access, or use the Website, such as your internet service provider, domain server, type of computer, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections/features of our Website you visit/utilize, number of links you click while on the Website, search terms, and operating system. We may also collect statistical and other data related to your use of our Website or other services as well as information on Website usage patterns.</p><p>To collect the above information, we may use session identifiers, web beacons, cookies, JavaScript tags, and other tracking technologies. A cookie is a piece of data stored on your hard drive that contains information about your online behavior, as well as your device. You can learn more on the cookies we use and control your preferences through our Website's cookie management tool – <a class="optanon-show-settings">Cookie Settings</a>.</p><p>We use this information to improve our online products and services by assessing how many users access or use our online products and services, which content, products and features of our online products and services most interest our visitors, what types of offers our customers like to see and how our online products and services perform from a technical point of view.</p><p>We, our service providers and partners may also collect information about you in connection with our marketing activities. The information collected for these purposes may include identifiers and your contact information (e.g., name, email address, telephone number), device information (e.g., username, password, IP address), Internet or other electronic network activity information, geolocation data, and inferences drawn from Personal Information.</p><p>We, our service providers and partners may also collect information about you to provide you with content and advertising tailored to your individual interests based on inferences drawn from Personal Information. The information collected for these purposes may include Internet or other electronic network activity information, such as details about things like the particular pages you view on our Website and the actions you take on our Website.</p><p>We, our service providers and partners may collect certain information about you via automated means such as social media tools to connect you to your social media accounts. These features may allow you to sign in through your social media account, share a link or post directly to your social media account. When you visit a website that contains such tools, the social media or other service provider may learn of your visit. However, your interactions with these tools are governed by the privacy policies of the corresponding social media platforms. As we do not control these third-parties’ data handling practices, we recommend that you review their privacy policies, terms or use and license agreements (if any). For further details, please consult Section 7 (“<a
 href="#point-7">Features and Links to Other Websites</a>”) of this Privacy Notice.</p></li></ul></li></ol><p class="view-summary"> <span style="text-decoration: underline;">View Summary -</span></p></div><p id="point-2"> <span class="left-numbering">2.</span> <span style="text-decoration: underline;"><strong>How We May Use Your Personal Information</strong></span></p><p>We may use your Personal Information:</p><ul><li>To operate our Website.</li><li>To complete your registration.</li><li>To deidentify and aggregate your Personal Information.</li><li>To communicate with you and to keep you informed of our latest updates, including for marketing, promotion, and advertising purposes.</li><li>To perform research or to conduct analytics in order to improve our products and services.</li><li>To deliver content tailored to your interests.</li><li>To respond to your queries.</li><li>To support and troubleshoot our Website.</li><li>To investigate violations and enforce our policies, and as required by law, regulation or other governmental authority, or to comply with a subpoena or similar legal process or respond to a government request.</li><li>To manage our customer, vendor and partner relationships.</li></ul><p class="learn-more"> <span style="text-decoration: underline;">Learn More +</span></p><div class="explained"><p>We set out below the purposes for which we process Personal Information. We indicate the categories of Personal Information per processing purpose. Depending on the country in which you are located, we will  will only process your Personal Information, where permitted under applicable laws and when we have a legal basis for the processing as identified in the table below. However, please note that even though the chart below does not list consent as a legal basis for each processing activity, in some countries consent is the only or most appropriate legal basis for the processing of Personal Information, and in those countries, we rely on consent.</p><table><tbody><tr><td style="text-align: center; width: 30%;"><strong><em>Processing purpose</em></strong></td><td style="text-align: center; width: 40%;"><strong><em>Legal basis</em></strong></td><td style="text-align: center; width: 30%;"><strong><em>Categories of Personal Information</em></strong></td></tr><tr><td>To operate our Website</td><td><ul><li>You consented to the use of your Personal Information; or</li><li>The processing is necessary for entering into, or performance of a contract to which you are a party; or</li><li>The processing is necessary for compliance with a legal or regulatory obligation; or</li><li>We have a legitimate interest in using your Personal Information for the purpose of operating our Website.</li></ul></td><td><ul><li>Registration Information</li><li>Other information you choose to provide</li><li>Device Information</li><li>Usage Information</li></ul></td></tr><tr><td>To complete your registration, create and manage any accounts you may have with us, verify your identity, provide our services, and respond to your queries</td><td><ul><li>You consented to the use of your Personal Information; or</li><li>The processing is necessary for entering into, or performance of a contract to which you are a party; or</li><li>The processing is necessary for compliance with a legal or regulatory obligation; or</li><li>We have a legitimate interest in using your Personal Information for the purpose of completing your registration, creating and managing accounts and verifying your identity, and responding to your inquiries.</li></ul></td><td><ul><li>Registration Information</li><li>Sensory Information</li><li>Other information you choose to provide</li></ul></td></tr><tr><td>To deidentify and aggregate your Personal Information</td><td><ul><li>We have a legitimate interest in using your Personal Information for the purposes of anonymizing Personal Information and preparing and furnishing aggregated data reports; or</li><li>The processing is undertaken for statistical and/or research purposes (in jurisdictions where this legal ground is available) and training our AI.</li><li>To the extent we maintain or otherwise process deidentified or anonymized information, we will maintain and use the information in deidentified or anonymized form and will not attempt to reidentify the information unless otherwise permitted by applicable law.</li></ul></td><td><ul><li>Registration Information</li><li>Other information you choose to provide</li><li>Device Information</li><li>Usage Information</li></ul></td></tr><tr><td>To communicate with you and to keep you informed of our latest updates, including for marketing, promotion, and advertising purposes</td><td><ul><li>You consented to the use of your Personal Information; or</li><li>The processing is necessary for entering into, or performance of a contract to which you are a party; or</li><li>We have a legitimate interest in using your Personal Information for the purpose of promoting our business.</li></ul><p>When we send electronic direct marketing communications, or when we tailor our advertising, we will obtain individuals’ prior consent if required in accordance with applicable laws.</p></td><td><ul><li>Registration Information</li><li>Device Information</li><li>Other information you choose to provide</li></ul></td></tr><tr><td>To perform research or to conduct analytics in order to improve our products and services</td><td><ul><li>You consented to the use of your Personal Information; or</li><li>The processing is necessary for entering into, or performance of a contract to which you are party; or</li><li>We have a legitimate interest in using your Personal Information for the purposes of improving our products or services.</li></ul></td><td><ul><li>Registration Information</li><li>Device Information</li><li>Usage Information</li></ul></td></tr><tr><td>To deliver content tailored to your interests</td><td><ul><li>You consented to the use of your Personal Information; or</li><li>The processing is necessary for entering into, or performance of a contract to which you are party; or</li><li>We have a legitimate interest in using your Personal Information for the purposes of providing you personalized services and recommendations.</li></ul><p>When we are required by applicable law, we will obtain your consent to tailor content to your interests.</p></td><td><ul><li>Registration Information</li><li>Device Information</li><li>Usage Information</li><li>Other information you choose to provide</li></ul></td></tr><tr><td>To support and troubleshoot our Website</td><td><ul><li>The processing is necessary for compliance with a legal or regulatory obligation; or</li><li>We have a legitimate interest in ensuring the safety, security and performance of our Website.</li></ul></td><td><ul><li>Registration Information</li><li>Device Information</li><li>Usage Information</li></ul></td></tr><tr><td>To investigate violations and enforce our policies, and as required by law, regulation or other governmental authority, or to comply with a subpoena or similar legal process or respond to a government request</td><td><ul><li>The processing is necessary for compliance with a legal or regulatory obligation; or</li><li>We have a legitimate interest in using your Personal Information for the purpose of enforcing our policies.</li></ul></td><td><ul><li>Registration Information</li><li>Device Information</li><li>Usage Information</li></ul></td></tr><tr><td>To manage our customer, vendor and partner relationships (which may include business contact information)</td><td><ul><li>You consented to the use of your Personal Information; or</li><li>The processing is necessary for entering into, or performance of a contract to which you are a party; or</li><li>We have a legitimate interest in using your Personal Information for the purpose of managing our customer, supplier and vendor relationships.</li></ul></td><td><ul><li>Registration Information</li><li>Other information you choose to provide</li></ul></td></tr></tbody></table><p class="view-summary"> <span style="text-decoration: underline;">View Summary -</span></p></div><p id="point-3"> <span class="left-numbering">3.</span> <span style="text-decoration: underline;"><strong>How We Share Your Personal Information</strong></span></p><p>We may share Personal Information with:</p><ul><li>Mastercard’s headquarters in the U.S., our affiliates and other entities within Mastercard’s group of companies.</li><li>Third-Party Business Partners.</li><li>Social Networks.</li><li>As Required By Law.</li><li>In the event of a sale or transfer of our business or assets.</li><li>Third-Party Service Providers.</li></ul><p class="learn-more"> <span style="text-decoration: underline;">Learn More +</span></p><div class="explained"><p>We may share your Personal Information with the following recipients for the purposes set out below:</p><ul><li><strong>Subsidiaries and Affiliates.</strong> We share your Personal Information with our subsidiaries and affiliates that are part of the Mastercard group of companies, for the purposes described in this Notice.</li><li><strong>Third-Party Business Partners.</strong> We partner with a variety of businesses to market or sell our products or services (for example we can disclose your Personal Information to advertising partners, analytics providers). If you have opted out of our ability to use your e-mail address, we may share your decision to opt out with third parties to comply with your decision.</li><li><strong>Social Networks.</strong> Our Website may include links to other third-party websites, social media tools, widgets or plug-ins, permitting us to share web content with Social Networks when you directly engage with those platforms. For further details, please consult Section 7 (<a
 href="#point-7">Features and Links to Other Websites</a>).</li><li><strong>As Required By Law.</strong> We share your Personal Information if required by law in order to prevent, investigate, or take action regarding illegal activities or to respond to legal process, court orders, subpoenas, or to establish or exercise our legal rights or defend against legal claims. We also disclose your Personal Information to any government or law enforcement authority or regulatory agency in response to lawful requests by applicable local law enforcement agencies or regulatory agencies, or agencies with responsibility to oversee and enforce national security.</li><li><strong>Sale of Business.</strong> We share your Personal Information as part of or in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our shares or stock and/or assets or other corporate change, including, during the course of any due diligence process.</li><li><strong>Third-Party Service Providers.</strong> For the purpose of providing and operating the Website and other services, we share your Personal Information with trusted third-party service providers that require access to such data for the purpose of providing the related services to us, such as ISPs, OS/platform, storage and analytics providers.</li></ul><p class="view-summary"> <span style="text-decoration: underline;">View Summary -</span></p></div><p id="point-4"> <span class="left-numbering">4.</span> <span style="text-decoration: underline;"><strong>Your Rights and Choices</strong></span></p><p>Depending on your country, you may have the right to:</p><ul><li>Access your Personal Information, receive a copy of it, rectify it, restrict or object to its processing, request its deletion, or transmit it to another company.</li><li>Withdraw any consent provided.</li><li>Opt-out from receiving marketing communications.</li><li>Where applicable, lodge a complaint with your relevant supervisory authority.</li></ul><p class="learn-more"> <span style="text-decoration: underline;">Learn More +</span></p><div class="explained"><p>Subject to applicable law, you have the right to:</p><ul><li>Request access to and receive information about the Personal Information we maintain about you, to update and correct inaccuracies in your Personal Information, to restrict or to object to the processing of your Personal Information, to have the information anonymized or deleted, as appropriate, or to exercise your right to data portability to easily transfer information to another company.</li><li>Withdraw any consent you previously provided to us regarding the processing of your Personal Information, at any time and free of charge. We will apply your preferences going forward and this will not affect the lawfulness of the processing before your consent withdrawal.</li><li>Opt-out from receiving marketing communications by clicking on the unsubscribe link contained in such communications.</li><li>Lodge a complaint with a supervisory authority, including in your country of residence, place of work or where an incident took place.</li></ul><p>Those rights may be limited in some circumstances by local law requirements.</p><p>If you reside in the United States, you may have additional rights as described in our “<a href="#point-9">U.S. Privacy Addendum</a>”.</p><p>To update your preferences, ask us to remove your information from our mailing lists or submit a request to exercise your rights under applicable law, contact us as specified in the "<a
 href="#point-11">How To Contact Us</a>" section below.</p><p class="view-summary"> <span style="text-decoration: underline;">View Summary -</span></p></div><p id="point-5"> <span class="left-numbering">5.</span> <span style="text-decoration: underline;"><strong>How We Protect Your Personal Information</strong></span></p><p>We maintain appropriate security safeguards to protect your Personal Information and only retain it for a limited period of time.</p><p class="learn-more"> <span style="text-decoration: underline;">Learn More +</span></p><div class="explained"><p>We maintain appropriate administrative, technical and physical safeguards to protect Personal Information against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Information in our possession. The types of measures we take vary depending on the type of data, and how it is collected and stored. We restrict access to Personal Information about you to those employees who need to know that information to provide products or services to you.</p><p>We will retain your Personal Information for as long as necessary to operate our Website and to provide our products and services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. We also take measures to delete your Personal Information or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period. When determining the retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, possible re-enrolment with our products or services, the impact on the services we provide to you if we delete some information from or about you, mandatory retention periods provided by law and the statute of limitations.</p><p class="view-summary"> <span style="text-decoration: underline;">View Summary -</span></p></div><p id="point-6"> <span class="left-numbering">6.</span> <span style="text-decoration: underline;"><strong>Data Transfers</strong></span></p><p>We may transfer your Personal Information outside of your country, including to the United States, in compliance with the Mastercard Binding Corporate Rules and other data transfer mechanisms.</p><p class="learn-more"> <span style="text-decoration: underline;">Learn More +</span></p><div class="explained"><p>We are a global business. We may transfer the Personal Information we collect about you to recipients in countries other than your country, including the United States. These countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your Personal Information to other countries, we will protect that information as described in this Privacy Notice, or as disclosed to you at the time of data collection.</p><p>We comply with applicable legal requirements, including obtaining consent where required, when transferring Personal Information to countries other than the country where you are located. In particular, we have established and implemented Binding Corporate Rules (“BCRs”) that have been recognized by EEA data protection authorities as providing an adequate level of protection to the Personal Information we process globally. A copy of our EEA BCRs is available <a href="https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf" target="_blank">here</a> (<a
 href="https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf" target="_blank">https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf</a>). We equally rely on UK BCRs to transfer Personal Information outside of the United Kingdom. A copy of our UK BCRs is available <a href="https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf" target="_blank">here</a>. (<a
 href="https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf">https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf</a>)</p><p>We may also transfer Personal Information to countries for which adequacy decisions have been issued (see list of countries for which the European Commission has issued an adequacy decision <a href="https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en" target="_blank">here</a> (<a
 href="https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en" target="_blank">https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en</a>); see list of countries which the Swiss Federal Council has determined to provide for adequate data protection legislation <a href="https://www.fedlex.admin.ch/eli/cc/2022/568/en" target="_blank">here</a> (<a href="https://www.fedlex.admin.ch/eli/cc/2022/568/en#annex_1" target="_blank">https://www.fedlex.admin.ch/eli/cc/2022/568/en#annex_1</a>)), use contractual protections for the transfer of Personal Information to third parties, such as the European Commission’s Standard Contractual Clauses or their equivalent under applicable law, or rely on other data transfer mechanisms where applicable. Depending on your country, you may contact us as specified in the “<a
 href="#point-7">How to Contact Us</a>” section below to obtain a copy of the safeguards we use to transfer Personal Information outside of your jurisdiction.</p><p>When we conduct international transfers of Personal Information, we will always ensure to comply with requirements stipulated under applicable laws.</p><p class="view-summary"> <span style="text-decoration: underline;">View Summary -</span></p></div><p id="point-7"> <span class="left-numbering">7.</span> <span style="text-decoration: underline;"><strong>Features and Links to Other Websites</strong></span></p><p>Our Website may display links to the sites of other companies, including those of our enterprise clients. We are not responsible for their privacy practices.</p><p class="learn-more"> <span style="text-decoration: underline;">Learn More +</span></p><div class="explained"><p>Our Website may display links to the sites of other companies, including those of our enterprise clients. We are not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies by visiting their respective websites, apps, etc.</p><p class="view-summary"> <span style="text-decoration: underline;">View Summary -</span></p></div><p id="point-8"> <span class="left-numbering">8.</span> <span style="text-decoration: underline;"><strong>Children’s Data Policy</strong></span></p><p>We do not knowingly collect Personal Information from children under the age of 16. If you are under 16, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Notice by instructing their children never to provide Personal Information through the Website without their permission. If a parent or guardian becomes aware that their child has provided us with Personal Information without their consent, you should contact us as specified in the “How to Contact Us” section below. If we become aware that a child under the age of 16 has provided us with Personal Information, we will delete such information from our files.</p><p id="point-9"> <span class="left-numbering">9.</span> <span style="text-decoration: underline;"><strong>U.S. Privacy Addendum</strong></span></p><p>This U.S. Privacy Addendum section supplements the information contained in the Notice. This U.S. Privacy Addendum applies to residents in the United States whose states have passed state specific privacy laws.</p><p><strong>Additional disclosure for California residents:</strong> The remainder of this section applies when we collect Personal Information as a business under the California Consumer Privacy Act of 2018 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended (including as amended by the California Privacy Rights Act of 2020) or superseded from time to time (“<strong>CCPA</strong>”). This Notice does not apply to Personal Information we collect when we are acting as a service provider to process Personal Information on behalf of our business customers to whom we provide services.</p><p><strong>Additional disclosures for U.S. residents, other than California Residents: If you are a U.S. resident from whom we collect Personal Data as a controller, you may have certain rights under an applicable U.S. state privacy law. You may rely on the disclosures in the Notice regarding how we collect, use, and disclose your personal information as well as the choices you can make related to your personal information. You (or, where permitted by law, your authorized agent) can exercise your rights by submitting a request as described in Section e. (“Your Privacy Rights”) below. Please refer to Section e. (“Your Privacy Rights”) below for more information on exercises these rights.</strong></p><p class="learn-more"> <span style="text-decoration: underline;">Learn More +</span></p><div class="explained"><ol class="letters"><li><p><strong>Personal Information Collection and Disclosure</strong></p><p>For the purposes of this notice, “<strong>Personal Information</strong>” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined by the CCPA. <strong>Personal Information does not include information that is publicly available, deidentified, or aggregated (as those terms are defined in the CCPA) or otherwise excluded from the scope of the CCPA</strong></p><p>Personal Information does not include information that is:</p><ul><li>Lawfully made available from government records.</li><li>Deidentified or aggregated.</li><li>Otherwise excluded from the scope of the CCPA.</li></ul><p>The chart below provides the categories of Personal Information (as defined by the CCPA) we have collected and disclosed for a business purpose in the preceding twelve months since this notice was last updated. The examples of Personal Information provided for each category reflect each category’s statutory definition and may not reflect all of the specific types of Personal Information associated with each category.</p><table><tbody><tr><td><strong>Category</strong></td></tr><tr><td> <strong>Identifiers</strong><p><em>Examples:</em> Name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.</p></td></tr><tr><td> <strong>Categories of Personal Information in Cal. Civ. Code Section 1798.80</strong><p><em>Examples:</em> Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.</p></td></tr><tr><td> <strong>Commercial Information</strong><p><em>Examples:</em> Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.</p></td></tr><tr><td> <strong>Internet or Other Electronic Network Activity Information</strong><p><em>Examples:</em> Browsing history, search history, IP address, browser type, operating system and information regarding a consumer’s interaction with an internet website, application or advertisement.</p></td></tr><tr><td> <strong>Geolocation Data</strong><p><em>Example:</em> General location data such as your city, state, country or IP Address.</p></td></tr><tr><td> <strong>Sensory Information</strong><p><em>Examples:</em> Audio, electronic, visual, thermal, olfactory, or similar information.</p></td></tr><tr><td> <strong>Inferences Drawn from Personal Information</strong><p><em>Examples:</em> Preferences or other consumer characteristics and interests.</p></td></tr></tbody></table></li><li><p><strong>Use of Personal Information</strong></p><p>We collect, use, and disclose your Personal Information in accordance with the specific business and commercial purposes below:</p><ol><li><strong>Providing Services:</strong> Providing our services.</li><li><strong>Communicating:</strong> Communicating with you, providing you with updates and other information relating to our services and products, providing information that you request, responding to comments and questions, and otherwise providing support.</li><li><strong>Marketing:</strong> Marketing purposes, such as developing and providing promotional and advertising materials that may be useful, relevant, valuable or otherwise of interest to you.</li><li><strong>Personalization:</strong> Personalizing your experience on our services, such as presenting tailored content.</li><li><strong>Facilitating Payments:</strong> Facilitating transactions and payments.</li><li><strong>Deidentification and Aggregation:</strong> Deidentifying and aggregating information collected through our services and using it for lawful purposes.</li><li><strong>Safety Issues:</strong> Responding to trust and safety issues that may arise.</li><li><strong>Compliance:</strong> For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.</li><li><strong>Auditing Interactions:</strong> Auditing related to your interaction with our services and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with other standards.</li><li><strong>Fraud and Incident Prevention:</strong> Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.</li><li><strong>Debugging:</strong> Debugging to identify and repair errors that impair existing intended functionality.</li><li><strong>Transient Use:</strong> Short-term, transient use.</li><li><strong>Contracting Vendors:</strong> Contracting with vendors and service providers to perform services on our behalf or on their behalf, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytics services, or providing similar services on behalf of the business or service provider.</li><li><strong>Research:</strong> Undertaking internal research for technological development and demonstration.</li><li><strong>Improving Our Services:</strong> Undertaking activities to verify or maintain the quality or safety of our services, and to improve, upgrade, or enhance our services.</li><li><strong>Enabling Transactions:</strong> Otherwise enabling or effecting, directly or indirectly, a commercial transaction.</li><li><strong>Notified Purpose:</strong> For other purposes for which we provide specific notice at the time the information is collected.</li></ol></li><li><p><strong>Collection of Personal Information</strong></p><p>In the preceding twelve months since this notice was last updated, we have collected Personal Information from the following categories of sources:</p><ul><li><strong>You/Your Devices:</strong> You or your devices directly.</li><li><strong>Users:</strong> Other users of our services.</li><li><strong>Affiliates.</strong></li><li><strong>Advertising Networks.</strong></li><li><strong>ISPs:</strong> Internet service providers.</li><li><strong>Analytics Providers.</strong></li><li><strong>OS/Platform Provider:</strong> Operating systems and platforms.</li><li><strong>Social Networks.</strong></li></ul></li><li><p><strong>Disclosures of Personal Information</strong></p><p>In the preceding twelve months since this notice was last updated, we disclosed Personal Information to the following categories of third parties:</p><ol class="roman-num"><li><strong>Advertising Providers:</strong> Advertising technology companies, such as advertising networks.<ul><li>Personal Information we share: Identifiers; Device Information; Categories of Personal Information in Cal. Civ. Code Section 1798.80(e); Internet or Other Electronic Network Activity Information; Geolocation Data.</li></ul></li><li><strong>ISPs:</strong> Internet service providers.<ul><li>Personal Information we share: Identifiers; Device Information; Internet or Other Electronic Network Activity Information; Geolocation Data.</li></ul></li><li><strong>Analytics Providers.</strong><ul><li>Personal Information we share: Identifiers; Device Information; Internet or Other Electronic Network Activity Information; Geolocation Data.</li></ul></li><li><strong>OS/Platform Providers:</strong> Operating systems and platforms.<ul><li>Personal Information we share: Identifiers; Categories of Personal Information in Cal. Civ. Code Section 1798.80(e); Information or Other Electronic Network Activity Information.</li></ul></li><li><strong>Social Networks.</strong><ul><li>Personal Information we share: Identifiers; Device Information; Categories of Personal Information in Cal. Civ. Code Section 1798.80(e); Information or Other Electronic Network Activity Information.</li></ul></li><li><strong>Affiliates.</strong><ul><li>Personal Information we share: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e); Information or Other Electronic Network Activity Information; Geolocation Data; Sensory Information.</li></ul></li><li><strong>Vendors:</strong> Vendors and service providers.<ul><li>Personal Information we share: Identifiers; Categories of Personal Information in Cal. Civ. Code Section 1798.80(e); Information or Other Electronic Network Activity Information; Geolocation Data; Sensory Information.</li></ul></li><li><strong>Third Parties in Merger/Acquisition:</strong> Third parties in connection with a merger, sale, or asset transfer.<ul><li>Personal Information we share: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e); Information or Other Electronic Network Activity Information; Geolocation Data; Sensory Information.</li></ul></li></ol></li><li><p><strong>Your Privacy Rights</strong></p><p>If you are a California resident, you may exercise the following rights.</p><p><strong>Right to Know and Access.</strong> You may submit a verifiable request for information regarding the: (1) categories of Personal Information collected, sold, or disclosed by us; (2) purposes for which categories of Personal Information are collected or sold by us; (3) categories of sources from which we collect Personal Information; (4) categories of third parties with whom we disclosed or sold Personal Information; and (5) specific pieces of Personal Information we have collected about you during the past twelve months.</p><p><strong>Right to Delete.</strong> Subject to certain exceptions, you may submit a verifiable request that we delete Personal Information about you that we have collected from you.</p><p><strong>Verification.</strong> Requests for access to or deletion of Personal Information are subject to our ability to reasonably verify your identity in light of the information requested and pursuant to relevant CCPA requirements, limitations, and regulations. To verify your access or deletion request, please provide us with your email address.</p><p><strong>Right to Opt Out.</strong> In some circumstances, you may opt out of the sale of your Personal Information. We do not sell your Personal Information or “share” Personal Information with third parties for targeted advertising, and we do not have actual knowledge that we sell or share the Personal Information of consumers under 16 years of age.</p><p><strong>Right to Equal Service and Price.</strong> You have the right not to receive discriminatory treatment for the exercise of your CCPA privacy rights, subject to certain limitations.</p><p><strong>Submit Requests.</strong> To exercise your rights under the CCPA, please send an email to <a
 href="mailto:privacy@dynamicyield.com">privacy@dynamicyield.com</a> or through the contact page: <a href="https://www.dynamicyield.com/contact/" target="_blank">https://www.dynamicyield.com/contact/</a></p><p><strong>Authorizing an Agent.</strong> If you are acting as an authorized agent to make a request to know, delete, or opt out on behalf of a California resident, please send an email to <a href="mailto:privacy@dynamicyield.com">privacy@dynamicyield.com</a> and attach a written authorization signed by the resident.</p></li></ol><p class="view-summary"> <span style="text-decoration: underline;">View Summary -</span></p></div><p id="point-10"> <span class="left-numbering">10.</span> <span style="text-decoration: underline;"><strong>Updates to This Privacy Notice</strong></span></p><p>This Notice may be updated periodically to reflect changes in our privacy practices.</p><p class="learn-more"> <span style="text-decoration: underline;">Learn More +</span></p><div class="explained"><p>This Notice may be updated periodically to reflect changes in our Personal Information practices. We will notify you of any significant changes to our Privacy Notice and indicate at the top of the notice when it was most recently updated. If we update this Privacy Notice, in certain circumstances, we may seek your consent.</p><p class="view-summary"> <span style="text-decoration: underline;">View Summary -</span></p></div><p id="point-11"> <span class="left-numbering">11.</span> <span style="text-decoration: underline;"><strong>How to Contact Us</strong></span></p><p>If you have questions about this Notice, or your privacy rights, please contact us via e-mail at privacy@dynamicyield.com with “PRIVACY NOTICE” or “PRIVACY RIGHTS” in the subject line or at the contact information on our Contact Us page at <a href="https://www.dynamicyield.com/contact/" target="_blank">https://www.dynamicyield.com/contact/</a>.</p><p class="learn-more"> <span style="text-decoration: underline;">Learn More +</span></p><div class="explained"><p>If you have questions about this Notice, or your privacy rights, please contact us:</p><p> - via e-mail at <a href="mailto:privacy@dynamicyield.com">privacy@dynamicyield.com</a> with “PRIVACY NOTICE” or “PRIVACY RIGHTS” in the subject line, or<br> - at the contact information on our Contact Us page at <a href="https://www.dynamicyield.com/contact/" target="_blank">https://www.dynamicyield.com/contact/</a>, or<br> - via letter to our physical address: Dynamic Yield Ltd., Data Privacy Matters, One Tower, Abba Hillel Silver Rd 21, Ramat Gan, Israel, 5252213,</p><p>If you are located in the EEA, UK, or Switzerland, Dynamic Yield Ltd. is the entity responsible (i.e., data controller) for the processing of your Personal Information. You can contact us as described above</p><p>The EU Representative of Dynamic Yield Ltd. is:</p><p> <strong> Dynamic Yield GmbH<br> c/o MAZARS Tax GmbH<br> Theodor-Stern Kai 1<br> 60596 Frankfurt am Main<br> Germany </strong></p><p class="view-summary"> <span style="text-decoration: underline;">View Summary -</span></p></div> <script type="text/javascript">$ = jQuery.noConflict();

    (function($) {

        $('.learn-more').on('click', function() {
            $(this).next('.explained').show();
            $(this).addClass('clicked');
        });

        $('.view-summary').on('click', function() {
            $(this).parent('.explained').prev('.learn-more').removeClass('clicked');
            $(this).parent('.explained').hide();
        });

    })(jQuery);</script> </div></div></div></div></div></div></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer transactions into enduring relationships and unlock a new horizon of growth</p><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a href="https://www.dynamicyield.com/product-demo/" class="btn-transparent">Watch a product demo<svg xmlns="http://www.w3.org/2000/svg" width="15.625" height="15.625" viewBox="0 0 15.625 15.625"> <path id="Icon_ionic-ios-play-circle" data-name="Icon ionic-ios-play-circle" d="M10.688,3.375A7.313,7.313,0,1,0,18,10.688,7.311,7.311,0,0,0,10.688,3.375Zm2.946,7.45L8.81,13.743a.156.156,0,0,1-.236-.137V7.77a.156.156,0,0,1,.236-.137l4.823,2.918A.161.161,0,0,1,13.634,10.825Z" transform="translate(-2.875 -2.875)" fill="none" stroke="rgba(0,0,0,0.8)" stroke-width="1"/> </svg> </a></div><ul class="footer-certificates"><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/gdpr-icon.png" alt="gdpr icon" width="139" height="70"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2023/04/SOCII-Badge.png" alt="socii icon" width="70" height="70"> </a></li><li> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/ccpa-icon.svg" alt="ccpa icon" width="117" height="40"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/iso-27001.png" alt="iso icon" width="106" height="68"> </a></li></ul></div></div><div class="footer-container"><div id="footer-widgets"><div class="footer-widget"><div id="nav_menu-2" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Key Capabilities</h4><div class="menu-core-capabilities-container"><ul id="menu-core-capabilities" class="menu"><li id="menu-item-230872" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230872"><a href="https://www.dynamicyield.com/segmentation/">Segmentation</a></li><li id="menu-item-5913" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5913"><a href="https://www.dynamicyield.com/targeting/">Targeting</a></li><li id="menu-item-198647" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198647"><a href="https://www.dynamicyield.com/recommendations/">Recommendations</a></li><li id="menu-item-198648" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198648"><a href="https://www.dynamicyield.com/journey-orchestration/">Journey Orchestration</a></li><li id="menu-item-230873" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230873"><a href="https://www.dynamicyield.com/optimization/">Optimization</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-13" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Industries</h4><div class="menu-industries-container"><ul id="menu-industries" class="menu"><li id="menu-item-51518" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51518"><a href="/ecommerce/">eCommerce</a></li><li id="menu-item-51520" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51520"><a href="/financial-services/">Financial Services</a></li><li id="menu-item-224041" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224041"><a href="/restaurants/">Restaurants</a></li><li id="menu-item-224042" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224042"><a href="/grocery/">Grocery</a></li><li id="menu-item-51519" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51519"><a href="/b2b-ecommerce/">B2B eCommerce</a></li><li id="menu-item-13777" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13777"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li id="menu-item-19895" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19895"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li id="menu-item-13775" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13775"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-11" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Why Dynamic Yield</h4><div class="menu-why-dynamic-yield-container"><ul id="menu-why-dynamic-yield" class="menu"><li id="menu-item-51524" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51524"><a href="/customer-success/">Industry-Leading Services</a></li><li id="menu-item-31658" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-31658"><a href="https://www.dynamicyield.com/clients/">Global Scale</a></li><li id="menu-item-13718" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13718"><a href="https://www.dynamicyield.com/case-studies/">Real Impact</a></li><li id="menu-item-224043" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224043"><a href="/ai/">Personalization AI</a></li><li id="menu-item-224044" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224044"><a href="/partners/">Rich Partner Network</a></li><li id="menu-item-224045" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224045"><a href="/enterprise-grade-personalization/">Enterprise-Grade Security</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-5" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Company</h4><div class="menu-company-container"><ul id="menu-company" class="menu"><li id="menu-item-242875" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242875"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About Us</a></li><li id="menu-item-19360" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19360"><a href="https://events.dynamicyield.com/">Events</a></li><li id="menu-item-242874" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242874"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li id="menu-item-130411" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-130411"><a href="https://www.dynamicyield.com/blog/">Blog</a></li><li id="menu-item-226" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-226"><a href="https://www.dynamicyield.com/contact/">Contact</a></li><li id="menu-item-198646" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198646"><a href="https://www.dynamicyield.com/partner-program/">Become a Partner</a></li><li id="menu-item-11264" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-11264"><a href="/request-demo/">Request Demo</a></li></ul></div></div><div id="text-6" class="fwidget et_pb_widget widget_text"><div class="textwidget"><ul style="min-width: 150px; margin-top: -15px;"><li><a style="color: #fff; font-weight: 500;" href="/careers/">We&#8217;re hiring!</a></li></ul></div></div></div><div class="lc-footer-nav-block"><div class="lc-footer-nav-header"> <a href="https://www.dynamicyield.com/learn/" class="lc-footer-logo"></a> <span>Take your knowledge to exponential levels</span></div><div class="lc-footer-menu"><ul id="menu-lc-menu-footer" class="menu"><li id="menu-item-212992" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212992"><a href="https://www.dynamicyield.com/articles/">Articles</a></li><li id="menu-item-212993" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212993"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths</a></li><li id="menu-item-212994" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212994"><a href="https://www.dynamicyield.com/rooted-personalization/">Rooted Personalization</a></li><li id="menu-item-212995" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212995"><a href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a></li><li id="menu-item-212996" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212996"><a href="https://www.dynamicyield.com/guides/">Guides</a></li><li id="menu-item-212997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212997"><a href="https://www.dynamicyield.com/talks/">Talks</a></li><li id="menu-item-212999" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212999"><a href="https://www.dynamicyield.com/glossary-terms/">Encyclopedia</a></li><li id="menu-item-212998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-212998"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks</a></li></ul></div></div></div></div><div id="et-footer-nav"><div class="footer-container"><ul id="menu-footer-menu" class="bottom-nav"><li id="menu-item-19183" class="footer_menu_title menu-item menu-item-type-custom menu-item-object-custom menu-item-19183"><a>Recommended Guides:</a></li><li id="menu-item-211968" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-211968"><a href="https://www.dynamicyield.com/article/personalization-guide/">Personalization</a></li><li id="menu-item-138198" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-138198"><a href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/">A/B Testing</a></li><li id="menu-item-147897" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-147897"><a href="https://www.dynamicyield.com/lesson/cro-plan/">Conversion Rate Optimization</a></li><li id="menu-item-19184" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19184"><a href="/lesson/shopping-cart-abandonment-strategy/">Shopping Cart Abandonment</a></li><li id="menu-item-19185" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19185"><a href="/lesson/product-recommendations-guide/">Product Recommendations</a></li><li id="menu-item-22805" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22805"><a href="/lesson/promise-and-pitfalls-omnichannel-retailing/">Omnichannel Retailing</a></li><li id="menu-item-22885" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22885"><a href="/lesson/the-economics-of-ecommerce-conversion-optimization/">eCommerce Conversion Rate Optimization</a></li><li id="menu-item-28240" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-28240"><a href="/article/50-most-important-dynamicyield-personalization-stats/">Personalization Statistics</a></li><li id="menu-item-33877" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-33877"><a href="https://www.dynamicyield.com/article/tj-maxx-spired-checkout-optimization/">Checkout Optimization</a></li><li id="menu-item-123711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-123711"><a href="/article/ecommerce-personalization-must-haves/">eCommerce Personalization</a></li><li id="menu-item-144090" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-144090"><a href="https://www.dynamicyield.com/lesson/strategizing-omnichannel-personalization/">Omnichannel Personalization</a></li><li id="menu-item-148146" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-148146"><a href="https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/">Shopping Cart Abandonment Rate</a></li></ul><div class="footer-mach-logo retina_parent"> <img src="/wp-content/uploads/2022/05/mach-cert-22-wh.png" alt="Mach logo" width="63" height="70"></div><div class="language-switcher footer-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/privacy-notice/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div></div></div><div id="footer-bottom"><div class="footer-container"><div class="footer_info_wrapper"><div id="footer-info"> <button id="ot-sdk-btn" class="ot-sdk-show-settings">Manage Cookies</button> <a href="/privacy-notice/" target="_blank" class="animlink">Privacy Notice</a> <a href="/tos/" target="_blank" class="animlink">Terms of use</a> <span>&copy; 2026 Mastercard Dynamic Yield</span></div></div><div class="footer_social_icons"><style>.et-social-icons .et-social-icon img {
        max-width: 16px;
        transition: 0.2s all;
    }

    .et-social-icons .et-social-icon img:not(:hover) {
        opacity: 0.5;
    }</style><span itemscope itemtype="http://schema.org/Organization"><link itemprop="url" href="https://www.dynamicyield.com"><ul class="et-social-icons"><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.linkedin.com/company/dynamic-yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-5.png" alt="LinkedIn Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.instagram.com/dynamicyield/" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-4.png" alt="Instagram Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.youtube.com/c/Dynamicyield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-3.png" alt="Youtube Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.tiktok.com/@dynamic.yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-2.png" alt="TikTok Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.facebook.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-1.png" alt="Facebook Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://twitter.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame.png" alt="X Logo" /> </a></li></ul> </span></div></div></div></footer></div></div><div id="mobile_menu_overlay"></div>  <script type="text/javascript">var sbiajaxurl = "https://www.dynamicyield.com/wp-admin/admin-ajax.php";</script> <script type="text/javascript">!function(e,n){var r={"selectors":{"block":"pre.EnlighterJSRAW","inline":"code.EnlighterJSRAW"},"options":{"indent":2,"ampersandCleanup":true,"linehover":true,"rawcodeDbclick":false,"textOverflow":"break","linenumbers":true,"theme":"beyond","language":"generic","retainCssClasses":false,"collapse":false,"toolbarOuter":"","toolbarTop":"{BTN_RAW}{BTN_COPY}{BTN_WINDOW}{BTN_WEBSITE}","toolbarBottom":""},"resources":["https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/cache\/enlighterjs.min.css?tvrakvcLArVio6C","https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/resources\/enlighterjs\/enlighterjs.min.js"]},o=document.getElementsByTagName("head")[0],t=n&&(n.error||n.log)||function(){};e.EnlighterJSINIT=function(){!function(e,n){var r=0,l=null;function c(o){l=o,++r==e.length&&(!0,n(l))}e.forEach(function(e){switch(e.match(/\.([a-z]+)(?:[#?].*)?$/)[1]){case"js":var n=document.createElement("script");n.onload=function(){c(null)},n.onerror=c,n.src=e,n.async=!0,o.appendChild(n);break;case"css":var r=document.createElement("link");r.onload=function(){c(null)},r.onerror=c,r.rel="stylesheet",r.type="text/css",r.href=e,r.media="all",o.appendChild(r);break;default:t("Error: invalid file extension",e)}})}(r.resources,function(e){e?t("Error: failed to dynamically load EnlighterJS resources!",e):"undefined"!=typeof EnlighterJS?EnlighterJS.init(r.selectors.block,r.selectors.inline,r.options):t("Error: EnlighterJS resources not loaded yet!")})},(document.querySelector(r.selectors.block)||document.querySelector(r.selectors.inline))&&e.EnlighterJSINIT()}(window,console);</script><script type="text/javascript" id="rfw-script-js-extra">var rfw = {"speed":""};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_a5ec58aa1f222bedaf60cdced3b8a004.js?ver=2026021152" id="rfw-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_c1b7fbe6b1a3b777fddfe187094deb97.js?ver=2026021152" id="rfw-script-fitvid-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/comment-reply.min.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="comment-reply-js" async="async" data-wp-strategy="async"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_ea3fad8947382ebf8709507a11a805db.js" id="divi-fitvids-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/waypoints.min.js" id="waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_845779ea879c70773af95b2f6fc394d2.js" id="magnific-popup-js"></script> <script type="text/javascript" id="divi-custom-script-js-extra">var et_custom = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/www.dynamicyield.com\/wp-content\/themes\/Divi\/images","et_load_nonce":"f61d172ebf","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","fill":"Fill","field":"field","invalid":"Invalid email","captcha":"Captcha"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_43b4a88b2828bc5c023dc913689e8da5.js?ver=20.4" id="divi-custom-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/bootstrap/js/bootstrap.min.js" id="bootstrap-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/slick/slick.min.js" id="slick-js"></script> <script type="text/javascript"  data-ot-ignore src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_12efd5a7d441d8b7f817fc6fc685dca9.js?ver=21.85" id="customscript-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_33fa37a5effe9361e40b8525e36e3eaf.js" id="typed-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_eb8981568f49ac148e96af3241eb95c7.js?ver=21.85" id="form_validation-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_be33bce741fd746dee1a6cf31c0b5bde.js" id="retina_js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_9a50928b26148d1c35a95957e5ef2b9d.js?ver=21.85" id="mkto-scripts-js"></script> <script type="module" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"6fbd8fdac7","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);

        if(dy_search_params.has('utm_source')) {
            localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
        }

        if(dy_search_params.has('utm_medium')) {
            localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
        }

        if(dy_search_params.has('utm_content')) {
            localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
        }

        if(dy_search_params.has('utm_campaign')) {
            localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
        }

        if(dy_search_params.has('utm_term')) {
            localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
        }

        if(dy_search_params.has('mkt_tok')) {
            localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
        }

        // Also, fill in the data inside the Marketo form once its available
        if(typeof window.MktoForms2 === 'object') {

            MktoForms2.whenReady(function(_form) {

                var form = _form.getFormElem();
                console.log('MKTO FORM READY');

                // Append the mkt_tok param if it exists in the URL
                var ls_mkto_tok = localStorage.getItem('mkt_tok');

                if(ls_mkto_tok) {

                    _form.addHiddenFields({
                        mkt_tok: ls_mkto_tok
                    });

                    _form.vals({ mkt_tok: ls_mkto_tok });
                }

                // Fill in the UTM data from localStorage
                var dy_utms = {
                    'utm_source': 'txt_source__c',
                    'utm_medium': 'txt_medium__c',
                    'utm_content': 'txt_content__c',
                    'utm_campaign': 'txt_campaign_name__c',
                    'utm_term': 'txt_term__c',
                    'gclid': ['GCLID__c', 'GCLID_c__c']
                };

                for(var i = 0; i < Object.keys(dy_utms).length; i++) {

                    var ls_key   = Object.keys(dy_utms)[i],
                        ls_value = localStorage.getItem(ls_key),
                        form_key = dy_utms[ls_key],
                        form_field;

                    if(ls_value) {

                        if(ls_key === 'gclid') {
                            ls_value = JSON.parse(ls_value).value;
                        }

                        if(typeof(form_key) === 'string') {
                            form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');

                            if(form_field) {
                                form_field.value = ls_value;
                            }

                        } else {

                            for(var j = 0; j < form_key.length; j++) {
                                form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');

                                if(form_field) {
                                    form_field.value = ls_value;
                                }
                            }
                        }
                    }
                }

                // IP Address
                fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {

                    result.text().then(function(values) {

                        values.split("\n").map(function(item) {
                            var pair = item.split('=');

                            if(['ip'].includes(pair[0])) {
                                form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
                            }
                        });
                    });
                });

                // GA ID and Referrer
                var dy_utms_cookie = {};

                document.cookie.split(';').forEach(function(el) {
                    var splitCookie = el.split('=');
                    var key = splitCookie[0].trim();
                    var value = splitCookie[1];
                    dy_utms_cookie[key] = value;
                });

                if(dy_utms_cookie["_ga"]) {
                    form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
                }

                if(dy_utms_cookie["personalize_referrer_string"]) {
                    form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
                }

                // ZoomInfo
                if(localStorage.getItem('ZoomInfoData')) {
                    var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));

                    if(zoominfo_data) {
                        form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
                        form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
                        form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
                    }
                }

                // Also, dispatch a dataLayer event on success
                _form.onSuccess(function(values, follow_up_url) {
                    window.dataLayer = window.dataLayer || [];

                    if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {

                        window.dataLayer.push({
                            'event': 'demo_request_complete',
                            'eventCallback': function() {

                                if(follow_up_url) {
                                    window.location.href = follow_up_url;
                                }
                            }
                        });

                        return false;

                    } else if([3876].includes(_form.getId())) {

                        window.dataLayer.push({
                            'event': 'newsletter_signup_complete',
                            'eventCallback': function() {

                                if(follow_up_url) {
                                    window.location.href = follow_up_url;
                                }
                            }
                        });

                        return false;
                    }
                });
            });
        }</script> <script>// 
function setOptInOut(){try{var e=DY.StorageUtils.get("DYOUT",["cookieStorage"]);if(e){document.getElementById("opttxt").textContent="Opt In";document.getElementById("optinout").setAttribute("data-dy-optinout","optin")}else{document.getElementById("opttxt").textContent="Opt Out";document.getElementById("optinout").setAttribute("data-dy-optinout","optout")}}catch(t){}}function optInOut(){try{var e=document.getElementById("optinout").getAttribute("data-dy-optinout");if(e==="optin"){DY.StorageUtils.remove("DYOUT",["cookieStorage"],{domain:".dynamicyield.com"})}else if(e==="optout"){DY.StorageUtils.set("DYOUT",true,["cookieStorage"],{domain:".dynamicyield.com"})}setOptInOut()}catch(t){}}DY.API('callback',setOptInOut);document.getElementById("optinout").onclick=optInOut;
//</script> <script>if(typeof(jQuery) !== 'undefined') {
                $ = jQuery.noConflict();
            }
			function getUrlParameter(sParam) {
    var sPageURL = decodeURIComponent(window.location.search.substring(1)),
        sURLVariables = sPageURL.split('&'),
        sParameterName,
        i;

    for (i = 0; i < sURLVariables.length; i++) {
        sParameterName = sURLVariables[i].split('=');

        if (sParameterName[0] === sParam) {
            return sParameterName[1] === undefined ? true : sParameterName[1];
        }
    }
}
$(window).load(function(){
    var videoID = getUrlParameter('video');
    if(videoID !== undefined){
        if($('#wistia-' + videoID + '-1').length){
    	    var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
    	    videoName = videoName[0].id
        } 
       if($('a[href="#' + videoName +'"]').length){
            $('a[href="#' + videoName +'"]').each(function(){
            $(this).click();
            });
        }
        
        addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
        addScript('https://fast.wistia.com/assets/external/E-v1.js');
        $('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
    
         window._wq = window._wq || [];
        _wq.push({ id: videoID, onReady: function(video) {
            var video = Wistia.api(videoID);
            video.popover.show(); // open the popover
            video.play(); // play the video
            setTimeout(function(){video.unmute();}, 500);
        }});
    }
});</script> <style>#adBanner {
        background-color: transparent;
        height: 0;
        width: 1px;
    }</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 1.897 seconds. -->
<!-- Cached page generated by WP-Super-Cache on 2026-02-27 06:52:55 -->

<!-- super cache -->