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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-104474" class="post-104474 use-case type-use-case status-publish format-standard hentry case-theme-product-discovery case-industry-ecommerce case-channel-web case-pages-homepage case-efforts-high case-experience-dynamic-content case-tags-affinity-based-personalization case-tags-contextual-personalization case-tags-seasonal-campaigns"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link product-discovery" href="https://www.dynamicyield.com/examples/theme/product-discovery/ ">Product Discovery</a></div><div class="title-wrapper"><h1 class="main_title">Encouraging visitors to browse through more products using personalized homepages</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_pages"><h4>Impacted Pages</h4> <a href="https://www.dynamicyield.com/examples/impacted-pages/homepage/ "><span class="underlined">Homepage</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/dynamic-content/ "><span class="underlined">Dynamic Content</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/high/ "><span class="underlined">High</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/seasonal-campaigns/ "><span class="underlined">Seasonal Campaigns</span></a></div></div><div class="sidebar_footer" ><h4>RESULTS</h4> <span>100%+ uplift in CTR vs. static Homepage; 17% uplift in ARPU</span></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p>Large U.S. fashion retailer with six major sub-brands</p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p>In order to personalize the homepage, the retailer converted every piece of content and banner into Dynamic Content, which was continuously optimized and targeted at their varied audience segments in order to guarantee an optimal and consistent experience.</p></div></div><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal 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beauty retailer<\/p>\n","strategy_content":"<p>In order to personalize the homepage, the retailer converted every piece of content and banner into Dynamic Content, which was continuously optimized and targeted at their varied audience segments in order to guarantee an optimal and consistent experience.<\/p>\n","hypothesis_content":"<p>When it comes to beauty, every shopper has their own unique tastes and preferences. But with endless brands and product options, site visitors need tailored content to help them cut through the noise and find what they are looking for. By leveraging Dynamic Content on the homepage, brands can guide visitors toward products they are interested in based on real-time data \u2013 from site behavior, clicks, geo, season, trends, and more \u2013 continuously serving the most relevant content to each audience.<\/p>\n"}" class="">Beauty & Personal Care</button><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1905,"name":"Consumer 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U.S. fashion retailer with six major sub-brands<\/p>\n","strategy_content":"<p>In order to personalize the homepage, the retailer converted every piece of content and banner into Dynamic Content, which was continuously optimized and targeted at their varied audience segments in order to guarantee an optimal and consistent experience.<\/p>\n","hypothesis_content":""}" class="is-current is-default">Fashion & Apparel</button></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/08/21-homepage-personalized-personalized-hp.png" alt="Encouraging visitors to browse through more products using personalized homepages" width="700" height="615" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/08/21-homepage-personalized-personalized-hp-m.png" alt="Encouraging visitors to browse through more products using personalized homepages" width="270" height="250" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p>When it comes to retail, every shopper has their own unique tastes and preferences. But with endless brands and product options, site visitors need tailored content to help them cut through the noise and find what they are looking for. By leveraging Dynamic Content on the homepage, brands can guide visitors toward products they are interested in based on real-time data – from site behavior, clicks, geo, season, trends, and more – continuously serving the most relevant content to each audience. Read further about <a href="https://www.dynamicyield.com/article/ecommerce-personalization-must-haves/">eCommerce personalization</a>.</p></div></div><div class="case_templates"><h3> Templates that can be used to achieve this: <span class="info_icon"><div class="templates_tooltip_content_wrap"><div class="templates_tooltip_content"><p> Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.</p> <a href="https://www.dynamicyield.com/templates" class="button-arrow animlink"> Discover the Template Library</a></div></div> </span></h3><div class="use_case_related_templates"> <a href="https://www.dynamicyield.com/template/products-reveal-banner/" class="template_item"><div class="browser-window-wrapper"><div class="browser-window"> <img src="/wp-content/uploads/2018/01/bg_blocks-758x493.png" class="browser-bg" width="160" height="104" /><div class="template-example"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/07/products-reveal-banner-inner.png" id="browser-main-image" class="retina_image" width="160" height="104" /></div></div></div><h4>Products Reveal Banner</h4> </a> <a href="https://www.dynamicyield.com/template/recommendation-banner/" class="template_item"><div class="browser-window-wrapper"><div class="browser-window"> <img src="/wp-content/uploads/2018/01/bg_blocks-758x493.png" class="browser-bg" width="160" height="104" /><div class="template-example"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/01/recs-banner-fashion-inner.png" id="browser-main-image" class="retina_image" width="160" height="104" /></div></div></div><h4>Recommendation Banner</h4> </a> <a href="https://www.dynamicyield.com/template/multipurpose-banner-calls-action/" class="template_item"><div class="browser-window-wrapper"><div class="browser-window"> <img src="/wp-content/uploads/2018/01/bg_blocks-758x493.png" class="browser-bg" width="160" height="104" /><div class="template-example"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/02/MultipurposeBannerwithCTA_fashion-inner.png" id="browser-main-image" class="retina_image" width="160" height="104" /></div></div></div><h4>Multipurpose Banner with Calls-to-Action</h4> </a> <a href="https://www.dynamicyield.com/template/split-category-banner/" class="template_item"><div class="browser-window-wrapper"><div class="browser-window"> <img src="/wp-content/uploads/2018/01/bg_blocks-758x493.png" class="browser-bg" width="160" height="104" /><div class="template-example"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/02/SplitCategoryBanner-ecommerce-inner.png" id="browser-main-image" class="retina_image" width="160" height="104" /></div></div></div><h4>Split Category Banner</h4> </a></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/product-discovery/">Product Discovery</a> <a href="https://www.dynamicyield.com/use-case/offline-purchase-recommendations-in-email/" class="use_case_item_link"><h4>Email personalized recommendations to users who never purchased online</h4></a> <a href="https://www.dynamicyield.com/use-case/offline-purchase-recommendations-in-email/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/product-discovery/">Product Discovery</a> <a href="https://www.dynamicyield.com/use-case/deep-learning-recommendations/" class="use_case_item_link"><h4>Recommend the next best product per user with deep learning</h4></a> <a href="https://www.dynamicyield.com/use-case/deep-learning-recommendations/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/product-discovery/">Product Discovery</a> <a href="https://www.dynamicyield.com/use-case/personalize-shipping-confirmation-emails/" class="use_case_item_link"><h4>Increase retention with personalized shipping confirmation emails</h4></a> <a href="https://www.dynamicyield.com/use-case/personalize-shipping-confirmation-emails/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/product-discovery/">Product Discovery</a> <a href="https://www.dynamicyield.com/use-case/live-commerce-personalization/" class="use_case_item_link"><h4>Differentiate the live commerce experience with personalized recommendations</h4></a> <a href="https://www.dynamicyield.com/use-case/live-commerce-personalization/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
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