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style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-48903 current_page_item"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/b2b-ecommerce/">English</a></li><li><a href="https://www.dynamicyield.com/es/b2b-ecommerce/">Español</a></li><li><a href="https://www.dynamicyield.com/de/b2b-ecommerce/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/ecommerce-b2b/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/b2b-ecommerce/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-post" data-elementor-id="48903" class="elementor elementor-48903" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-232b298e industry_header elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="232b298e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-aa03142 elementor-column elementor-col-100 elementor-top-column" data-id="aa03142" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-7ad40fd industry_header_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7ad40fd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-5247fd9 industry_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="5247fd9" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-775f5215 text_gradient elementor-widget elementor-widget-heading" data-id="775f5215" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">PERSONALIZATION FOR B2B ECOMMERCE</h2></div></div><div class="elementor-element elementor-element-66dcd8dd header_title elementor-widget elementor-widget-heading" data-id="66dcd8dd" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Deliver personalized experiences that turn browsers into shoppers into loyal customers</h1></div></div><div class="elementor-element elementor-element-5710214e header_text elementor-widget elementor-widget-text-editor" data-id="5710214e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">One operating system to power consistent shopping experiences across all customer touchpoints</div></div></div><div class="elementor-element elementor-element-7c8dedd elementor-widget elementor-widget-global elementor-global-126235 elementor-widget-html" data-id="7c8dedd" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="header-cta-buttons"> <a class="pulse-button v5 pulsed demo-button" href="/request-demo/"> <span class="button-inner">Get a demo</span> </a> <a class="pulse-button pulsed watch-demo" href="/product-demo/" target="_blank"> <img decoding="async" src="/wp-content/uploads/2014/11/PlayBTN.png" alt="play-icon" width="16" height="16" style="max-height:16px;"> <span class="button-inner">Watch our product video</span> </a></div> <script>let demoButton = $('.header-cta-buttons .demo-button');
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}</script> </div></div><div class="elementor-element elementor-element-5166e262 get-demo-form elementor-widget elementor-widget-text-editor" data-id="5166e262" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"></div></div></div></div></div></div><div class="elementor-element elementor-element-7e72455e industry_header_img_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="7e72455e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1cfd390 ATF elementor-widget elementor-widget-image" data-id="1cfd390" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img fetchpriority="high" decoding="async" width="521" height="337" src="https://www.dynamicyield.com/wp-content/uploads/2018/11/b2b-ecommerce-header-image.jpg" class="attachment-full size-full" alt="B2B eCommerce header" /></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-74f4b47b capability_icons b2b_capability_icons elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="74f4b47b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-5f0f09d4 capability_icons_wrap elementor-column elementor-col-100 elementor-top-column" data-id="5f0f09d4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-653f6afa capability_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="653f6afa" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7ed1c61f elementor-column elementor-col-33 elementor-inner-column" data-id="7ed1c61f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-f4413ff capability_icons_img elementor-widget elementor-widget-image" data-id="f4413ff" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/cohesive-experience.svg" class="attachment-full size-full" alt="Cohesive Experience icon" /></div></div></div><div class="elementor-element elementor-element-6e4e0ce5 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="6e4e0ce5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Leverage all available data for precision personalization</div></div></div><div class="elementor-element elementor-element-f4b7a17 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="f4b7a17" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Identify and target audience segments based on a combination of 1st, 2nd, or 3rd party data and maintain a 360° view of your business’ customers.</div></div></div></div></div></div><div class="elementor-element elementor-element-2d784577 elementor-column elementor-col-33 elementor-inner-column" data-id="2d784577" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-29048d2 capability_icons_img elementor-widget elementor-widget-image" data-id="29048d2" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/unify-stack.svg" class="attachment-full size-full" alt="Unify Stack icon" /></div></div></div><div class="elementor-element elementor-element-1e577011 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="1e577011" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Replace multiple point solutions with one powerful operating system</div></div></div><div class="elementor-element elementor-element-e95985e capability_icons_text elementor-widget elementor-widget-text-editor" data-id="e95985e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Dynamic Yield lets you replace multiple point solutions with a unified operating system that supports your entire scope of personalization needs.</div></div></div></div></div></div><div class="elementor-element elementor-element-14ef5221 elementor-column elementor-col-33 elementor-inner-column" data-id="14ef5221" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6685883 capability_icons_img elementor-widget elementor-widget-image" data-id="6685883" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/personalize-experience.svg" class="attachment-full size-full" alt="Personalize Experience icon" /></div></div></div><div class="elementor-element elementor-element-12f9c631 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="12f9c631" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Experiment and personalize at scale with no dependency on IT</div></div></div><div class="elementor-element elementor-element-4abb3cbc capability_icons_text elementor-widget elementor-widget-text-editor" data-id="4abb3cbc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Instead of adhering to legacy CMS architecture and limitations, marketers can onboard quickly and personalize at scale with no IT dependency.</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-bdce86e personalization_link_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="bdce86e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-97950df elementor-column elementor-col-100 elementor-top-column" data-id="97950df" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-7be840a elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7be840a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-a0a9269 elementor-column elementor-col-100 elementor-inner-column" data-id="a0a9269" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-8c7ac0a personalization_link_btn elementor-widget elementor-widget-global elementor-global-114448 elementor-widget-button" data-id="8c7ac0a" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"> <a href="/personalization-examples/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Discover personalization examples by others</span> </span> </a></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-b5ad9da elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="b5ad9da" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-9defe1e elementor-column elementor-col-100 elementor-top-column" data-id="9defe1e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ae398b0 elementor-widget elementor-widget-shortcode" data-id="ae398b0" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div data-elementor-type="section" data-elementor-id="189605" class="elementor elementor-189605" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-93d23f key_features elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="93d23f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-66442ee elementor-column elementor-col-100 elementor-top-column" data-id="66442ee" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-a8e92ca key_features_title elementor-widget elementor-widget-heading" data-id="a8e92ca" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Key features</h2></div></div><section class="elementor-element elementor-element-7341ca0b key_features_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7341ca0b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1cdfd45a elementor-column elementor-col-50 elementor-inner-column" data-id="1cdfd45a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-34db4830 elementor-widget elementor-widget-html" data-id="34db4830" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/discover/"><div class="key_features_icons_item_hading"><div class="flex_wrap"> <img decoding="async" src="/wp-content/uploads/2022/09/audience.svg" alt="Discover" /><div class="key_features_item_title">Discover</div></div></div><div class="key_features_item_subtitle"><h2>Identify, build, and analyze audiences</h2></div><div class="key_features_item_text"><p>Discover high-impact audiences using an advanced segmentation engine. Guild audiences according to purchase history, product affinity, customer lifetime value, weather forecast, CRM data, geography, and more.</p></div><div class="key_features_link_wrap"> <button class="arrow_animation"> <span class="capability_icons_link">Learn More</span> </button></div> </a></div></div></div></div></div><div class="elementor-element elementor-element-6837b244 elementor-column elementor-col-50 elementor-inner-column" data-id="6837b244" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-29faea73 elementor-widget elementor-widget-html" data-id="29faea73" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/target/"><div class="key_features_icons_item_hading"><div class="flex_wrap"> <img decoding="async" src="/wp-content/uploads/2022/09/personalization.svg" alt="Target" /><div class="key_features_item_title">Target</div></div></div><div class="key_features_item_subtitle"><h2>Personalize content and offers to each customer</h2></div><div class="key_features_item_text"><p>Discover, target, and personalize experiences for different sets of customer segments and use machine learning algorithms to match the right experience to the right audience segment.</p></div><div class="key_features_link_wrap"> <button class="arrow_animation"> <span class="capability_icons_link">Learn More</span> </button></div> </a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-3993abca key_features_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="3993abca" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-47c7e33e elementor-column elementor-col-50 elementor-inner-column" data-id="47c7e33e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-61ba5db8 elementor-widget elementor-widget-html" data-id="61ba5db8" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/recommend/"><div class="key_features_icons_item_hading"><div class="flex_wrap"> <img decoding="async" src="/wp-content/uploads/2022/09/recs.svg" alt="Recommend" /><div class="key_features_item_title">Recommend</div></div></div><div class="key_features_item_subtitle"><h2>Algorithmically predict customers’ interests</h2></div><div class="key_features_item_text"><p>Recommend only the right products throughout the entire customer journey and let Dynamic Yield’s decision engine determine the most effective strategies to maximize revenue.</p></div><div class="key_features_link_wrap"> <button class="arrow_animation"> <span class="capability_icons_link">Learn More</span> </button></div> </a></div></div></div></div></div><div class="elementor-element elementor-element-25cb75fa elementor-column elementor-col-50 elementor-inner-column" data-id="25cb75fa" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1b85bbcd elementor-widget elementor-widget-html" data-id="1b85bbcd" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/engage/"><div class="key_features_icons_item_hading"><div class="flex_wrap"> <img decoding="async" src="/wp-content/uploads/2022/09/trigger.svg" alt="Engage" /><div class="key_features_item_title">Engage</div></div></div><div class="key_features_item_subtitle"><h2>Reach customers at critical moments</h2></div><div class="key_features_item_text"><p>Extend personalization beyond the web. Re-engage your customers with hyper-personalized emails and win back abandoners with triggered price drop and abandoned cart notifications across email and push.</p></div><div class="key_features_link_wrap"> <button class="arrow_animation"> <span class="capability_icons_link">Learn More</span> </button></div> </a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-7a4fb2ef key_features_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7a4fb2ef" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-456f011f elementor-column elementor-col-50 elementor-inner-column" data-id="456f011f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6e25b56d elementor-widget elementor-widget-html" data-id="6e25b56d" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/optimize/"><div class="key_features_icons_item_hading"><div class="flex_wrap"> <img decoding="async" src="/wp-content/uploads/2022/09/testing.svg" alt="Optimize" /><div class="key_features_item_title">Optimize</div></div></div><div class="key_features_item_subtitle"><h2>Experiment anywhere on your digital properties</h2></div><div class="key_features_item_text"><p>Let machine learning maximize uplifts by delivering the most relevant shopping experience, tailored to each individual user, even if user behavior changes over time.</p></div><div class="key_features_link_wrap"> <button class="arrow_animation"> <span class="capability_icons_link">Learn More</span> </button></div> </a></div></div></div></div></div><div class="elementor-element elementor-element-393ee029 elementor-column elementor-col-50 elementor-inner-column" data-id="393ee029" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-23afd35 ecommerce_industry elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="23afd35" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-9b6ace4 elementor-column elementor-col-100 elementor-top-column" data-id="9b6ace4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-21d66b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="21d66b5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-e7fe704 elementor-column elementor-col-100 elementor-inner-column" data-id="e7fe704" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-389452f featured_case_studies_title elementor-widget elementor-widget-heading" data-id="389452f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">eCommerce industry leaders are winning with Dynamic Yield</h2></div></div><div class="elementor-element elementor-element-ca56de3 featured_case_studies_subtitle elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor" data-id="ca56de3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">How customers are creating waves with our product recommendations</div></div></div><div class="elementor-element elementor-element-18b4194 elementor-widget elementor-widget-shortcode" data-id="18b4194" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="case_studies_posts_wrap single-cs"><div class="cs-item"><a href="https://www.dynamicyield.com/case-studies/apmex/" class="cs-item-inner"><div class="cs-item-header"><img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2018/10/apmex-header.png|https://www.dynamicyield.com/wp-content/uploads/2018/10/apmex-header@x2.png" alt="5-7% Uplift in Key Financial Metrics" class="b-lazy"></div><div class="cs-item-body"><h3>5-7% Uplift in Key Financial Metrics</h3><div class="arrow_animation"><span class="learn-more">Learn More</span></div></div></a></div></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-8bbd45a elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="8bbd45a" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-44b5da4 elementor-column elementor-col-100 elementor-top-column" data-id="44b5da4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e928e84 elementor-widget elementor-widget-shortcode" data-id="e928e84" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="gf-tabbed-banner-small-component" class="gartner"><div class="gbc-inner-wrap"><div class="gbc-inner-container"><div class="gbc-tabs"><div class="gbc-tab active-tab" data-title="gartner">Gartner</div><div class="gbc-tab" data-title="forrester">Forrester</div></div><div class="gbc-tab-content active-tab" data-tab="gartner"><div class="gbc-col-left"><div class="gbc-title">Recognized as a <span class="accent">Leader</span> in personalization. Built for how commerce happens next.</div><div class="gbc-copy">Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.</div></div><div class="gbc-col-right"><div class="retina_parent"> <img decoding="async" src="/wp-content/uploads/2026/02/gartner-2026-MagicQuadrant-personalization.png" width="256" height="256" alt="Gartner MQ"></div> <a href="/guides/gartner/" title="Gartner MQ" class="gbc-cta">Read the Gartner® report →</a></div></div><div class="gbc-tab-content" data-tab="forrester"><div class="gbc-col-left"><div class="gbc-title">Recognized as a Leader in <span class="accent">personalization</span> and <span class="accent">experience optimization</span> by industry analysts</div><div class="gbc-copy">Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.</div></div><div class="gbc-col-right"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2025/02/forrester-2024-banner.png" width="256" height="256" alt="Forrester"></div> <a href="/guides/forrester/" title="Forrester" class="gbc-cta">Read the Forrester report →</a></div></div></div></div></div><style>#gf-tabbed-banner-small-component > div > div > div.gbc-tabs > div:nth-child(2){display:none;}
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});</script></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-1914be22 tools_integration elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="1914be22" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2b8e8b4c elementor-column elementor-col-100 elementor-top-column" data-id="2b8e8b4c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-4fb25869 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4fb25869" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-36c72bbf elementor-column elementor-col-100 elementor-inner-column" data-id="36c72bbf" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-13308f4e tools_integration_title elementor-widget elementor-widget-heading" data-id="13308f4e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Dynamic Yield integrates with top tools for B2B Retailers</h2></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-44e36c61 elementor-section-content-middle tools_integration_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="44e36c61" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-181f0dd7 tools_integration_item_wrap elementor-column elementor-col-25 elementor-inner-column" data-id="181f0dd7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-bc2d8a3 elementor-widget elementor-widget-shortcode" data-id="bc2d8a3" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item magento"> <img decoding="async" src="/wp-content/uploads/2018/10/mag-neto.svg" alt=" Magento Logo" /></div></div></div></div></div></div></div><div class="elementor-element elementor-element-790f6e1f elementor-column elementor-col-25 elementor-inner-column" data-id="790f6e1f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-37ef0bb elementor-widget elementor-widget-shortcode" data-id="37ef0bb" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item shopify-plus"> <img decoding="async" src="/wp-content/uploads/2018/10/shopi-plus.svg" alt="Shopify Plus" /></div></div></div></div></div></div></div><div class="elementor-element elementor-element-16535366 elementor-column elementor-col-25 elementor-inner-column" data-id="16535366" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d415844 elementor-widget elementor-widget-shortcode" data-id="d415844" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item tealium"> <img decoding="async" src="/wp-content/uploads/2018/10/tea-lium.svg" alt="Tealium" /></div></div></div></div></div></div></div><div class="elementor-element elementor-element-4671ba04 elementor-column elementor-col-25 elementor-inner-column" data-id="4671ba04" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-8c6bfd5 elementor-widget elementor-widget-shortcode" data-id="8c6bfd5" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item custora"> <img decoding="async" src="/wp-content/uploads/2018/10/cus-tora.svg" alt="Custora" /></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-ba623ff elementor-section-content-middle tools_integration_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="ba623ff" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-253c358 tools_integration_item_wrap elementor-column elementor-col-25 elementor-inner-column" data-id="253c358" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c5ac40c elementor-widget elementor-widget-shortcode" data-id="c5ac40c" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item salesforce-marketingcloud"> <img decoding="async" src="/wp-content/uploads/2018/10/sf-extraget.svg" alt="Salesforce Marketing Cloud" /></div></div></div></div></div></div></div><div class="elementor-element elementor-element-44873b5 elementor-column elementor-col-25 elementor-inner-column" data-id="44873b5" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-22ecb84 elementor-widget elementor-widget-html" data-id="22ecb84" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="tools_integration_item"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2019/02/bcom.jpg" alt="Bigcommerce logo Logo" class="listrak retina_image" width="139" height="33"></div></div></div></div></div></div><div class="elementor-element elementor-element-602ccd0 elementor-column elementor-col-25 elementor-inner-column" data-id="602ccd0" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-b512155 elementor-widget elementor-widget-shortcode" data-id="b512155" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item mailchimp"> <img decoding="async" src="/wp-content/uploads/2018/10/mail-chimp.svg" alt="mailchimp" /></div></div></div></div></div></div></div><div class="elementor-element elementor-element-968fb3f elementor-column elementor-col-25 elementor-inner-column" data-id="968fb3f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-cb425c1 elementor-widget elementor-widget-shortcode" data-id="cb425c1" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item google-analytics"> <img decoding="async" src="/wp-content/uploads/2018/10/goo-an.svg" alt="Google Analytics" /></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-2d1d138c elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="2d1d138c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-63e11c2d elementor-column elementor-col-100 elementor-inner-column" data-id="63e11c2d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4a540ea4 elementor-widget elementor-widget-html" data-id="4a540ea4" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <button class="arrow_animation animlink"> <a href="/integrations" class="channel_icons_link">Explore all Integrations</a> </button></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-e95dfa8 featured_resources elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="e95dfa8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4db5e92d elementor-column elementor-col-100 elementor-top-column" data-id="4db5e92d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4b7351aa featured_resources_title elementor-widget elementor-widget-heading" data-id="4b7351aa" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Resources to fuel your efforts</h2></div></div><section class="elementor-element elementor-element-40a64dd featured_resources_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="40a64dd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-620278 featured_resources_item elementor-column elementor-col-33 elementor-inner-column" data-id="620278" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-66f427b2 retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="66f427b2" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/guides/reverse-cart-abandonments/"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/guide-cart-abandonment.png" class="attachment-full size-full" alt="Cart Abandonment guide back image" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="/guides/reverse-cart-abandonments/"><div class="resources_cat guide">GUIDE</div>Shopping Cart Abandonments: An $18B Opportunity</a></h3><p class="elementor-image-box-description">Effectively reduce abandonments at every step of the customer journey and navigate the three phases of shopping cart abandonment to recapture valuable revenue.<div class="article-button-wrapper"> <button class="arrow_animation"> <a href="/guides/reverse-cart-abandonments/" class="resources_item_link">READ GUIDE</a> </button></div></p></div></div></div></div></div></div></div><div class="elementor-element elementor-element-2f898f61 featured_resources_item elementor-column elementor-col-33 elementor-inner-column" data-id="2f898f61" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-287e7e7 retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="287e7e7" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/personalization-maturity/"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/research-maturity-ladder-ec.png" class="attachment-full size-full" alt="" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="/personalization-maturity/"><div class="resources_cat research">RESEARCH</div>Climbing the Personalization Maturity Ladder</a></h3><p class="elementor-image-box-description">Assess your ability to deliver superior customer experiences and begin the journey to personalization maturity.<div class="article-button-wrapper"> <button class="arrow_animation"> <a href="/personalization-maturity/" class="resources_item_link">READ RESEARCH</a> </button></div></p></div></div></div></div></div></div></div><div class="elementor-element elementor-element-3607f118 featured_resources_item elementor-column elementor-col-33 elementor-inner-column" data-id="3607f118" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2ebde0ca retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="2ebde0ca" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.dynamicyield.com/article/ecommerce-personalization-must-haves/"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/guide-real-results.png" class="attachment-full size-full" alt="" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.dynamicyield.com/article/ecommerce-personalization-must-haves/"><div class="resources_cat blog">BLOG</div>eCommerce personalization trends, stats and best practices</a></h3><p class="elementor-image-box-description">Smart eCommerce personalization begins with this checklist of must-haves to learn its benefits, create a fitting strategy, and see real brand examples.<div class="article-button-wrapper"> <button class="arrow_animation"> <a href="https://www.dynamicyield.com/article/ecommerce-personalization-must-haves/" class="resources_item_link">READ ARTICLE</a> </button></div></p></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer transactions into enduring relationships and unlock a new horizon of growth</p><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a href="https://www.dynamicyield.com/product-demo/" class="btn-transparent">Watch a product demo<svg 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MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 2.278 seconds. -->
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