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Send-Time Optimization — Mastercard Dynamic Yield
2026-02-28 18:41 Diff
https://www.dynamicyield.com/glossary/send-time-optimization/
Send Time Optimization (STO) is a data-driven technique used to determine the best time to deliver a message to each individual user. Rather than relying on generic rules like “send on Tuesday mornings,” STO uses behavioral data and machine learning to predict when a user is most likely to engage with a message.
STO is most commonly applied to email campaigns, but it is increasingly used across push notifications, SMS and in-app messaging. It is a key component of modern journey orchestration and personalization strategies.
Why Timing Matters

Traditional batch-and-blast campaigns send the same message to every recipient at the same time. This approach ignores the diversity of user habits. Some people check emails over breakfast, others during their commute, and many scroll late at night. STO adapts to these patterns, increasing the likelihood of engagement.
For example, a campaign sent at 8 am might perform well with early risers, but poorly with night owls. STO identifies these nuances and adjusts delivery accordingly.
How Send Time Optimization Works

Behavioral Data Collection

STO systems collect and analyze historical engagement data, such as:
Open and click times
Device usage patterns
Session frequency and duration
Channel-specific interactions (email, SMS, push)
This data is used to build a behavioral profile for each user.
Predictive Modelling

Machine learning algorithms process behavioral data to forecast the optimal send window for each user. These models continuously learn and adapt as user behavior evolves.
Real-Time Decisioning

STO engines operate in real time, selecting the best delivery time based on:
Current engagement signals
Campaign urgency
Channel availability
User preferences and opt-in status
Best Practices for STO

Test and Learn: Use A/B testing to validate STO performance across segments.
Segment Intelligently: Group users by behavioral traits to refine timing strategies.
Avoid Over-Sending: Use suppression lists and engagement scoring to prevent fatigue.
Monitor Deliverability: Ensure messages reach inboxes by maintaining sender reputation and list hygiene.
Combine with Content Personalization: Timing is powerful, but relevance is essential. Pair STO with personalized content for maximum impact.
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 c0.513,0,1.023-0.195,1.414-0.585l16.902-16.902c0.781-0.781,0.781-2.047,0-2.829L25.509,0.586z"/> </g> </svg> <span>Shopping Cart Abandonment</span> </a></div></div></div><div class="container"><div id="content-area" class="clearfix"><article id="post-242871" class="et_pb_post post-242871 glossary type-glossary status-publish hentry"><div id="left-area"><div class="dc_single_header_meta meta"><div class="author-title"><span
 class="lightgrey">By </span> <a href="https://www.dynamicyield.com/blog/author/rafa/" title="Posts by Rafael Ángel Becerra Ruiz" rel="author">Rafael Ángel Becerra Ruiz</a></div><div class="single_top_comments_count"> <span class="cats_separator"> • </span><a
 href="#disqus_thread">Start a discussion</a></div><div class="header_meta_date">Sep 29, 2025</div></div><div class="entry-content"><p>Send Time Optimization (STO) is a data-driven technique used to determine the best time to deliver a message to each individual user. Rather than relying on generic rules like “send on Tuesday mornings,” STO uses behavioral data and machine learning to predict when a user is most likely to engage with a message.</p><p>STO is most commonly applied to email campaigns, but it is increasingly used across push notifications, SMS and in-app messaging. It is a key component of modern journey orchestration and personalization strategies.</p><h2>Why Timing Matters</h2><p>Traditional batch-and-blast campaigns send the same message to every recipient at the same time. This approach ignores the diversity of user habits. Some people check emails over breakfast, others during their commute, and many scroll late at night. STO adapts to these patterns, increasing the likelihood of engagement.</p><p>For example, a campaign sent at 8 am might perform well with early risers, but poorly with night owls. STO identifies these nuances and adjusts delivery accordingly.</p><h2>How Send Time Optimization Works</h2><h3>Behavioral Data Collection</h3><p>STO systems collect and analyze historical engagement data, such as:</p><ul><li>Open and click times</li><li>Device usage patterns</li><li>Session frequency and duration</li><li>Channel-specific interactions (email, SMS, push)</li></ul><p>This data is used to build a behavioral profile for each user.</p><h3>Predictive Modelling</h3><p>Machine learning algorithms process behavioral data to forecast the optimal send window for each user. These models continuously learn and adapt as user behavior evolves.</p><h3>Real-Time Decisioning</h3><p>STO engines operate in real time, selecting the best delivery time based on:</p><ul><li>Current engagement signals</li><li>Campaign urgency</li><li>Channel availability</li><li>User preferences and opt-in status</li></ul><h3>Best Practices for STO</h3><ul><li><strong>Test and Learn</strong>: Use A/B testing to validate STO performance across segments.</li><li><strong>Segment Intelligently</strong>: Group users by behavioral traits to refine timing strategies.</li><li><strong>Avoid Over-Sending</strong>: Use suppression lists and engagement scoring to prevent fatigue.</li><li><strong>Monitor Deliverability</strong>: Ensure messages reach inboxes by maintaining sender reputation and list hygiene.</li><li><strong>Combine with Content Personalization</strong>: Timing is powerful, but relevance is essential. Pair STO with personalized content for maximum impact.</li></ul><p>&nbsp;</p><div style="clear: both;"></div></div></article></div></div></div><div class="glossaryatoz" style="background: white;"><div class="container"><div style="margin-top: 45px; margin-bottom: 45px;"><h3 class="crp_related">Navigate between the letters to explore additional glossary terms:</h3><div class="glossary-atoz-wrapper"><ul class="glossary-menu-atoz"><li class="glossary-menu-item atoz-menu-a atoz-clickable atozmenu-off" title="Terms: 14"  data-alpha="a"><a href="#a">A</a></li><li class="glossary-menu-item atoz-menu-b atoz-clickable atozmenu-off" title="Terms: 6"  data-alpha="b"><a href="#b">B</a></li><li class="glossary-menu-item atoz-menu-c atoz-clickable atozmenu-off" title="Terms: 30"  data-alpha="c"><a href="#c">C</a></li><li class="glossary-menu-item atoz-menu-d atoz-clickable atozmenu-off" title="Terms: 5"  data-alpha="d"><a href="#d">D</a></li><li class="glossary-menu-item atoz-menu-e atoz-clickable atozmenu-off" title="Terms: 2"  data-alpha="e"><a href="#e">E</a></li><li class="glossary-menu-item atoz-menu-f atoz-clickable atozmenu-off" title="Terms: 1"  data-alpha="f"><a href="#f">F</a></li><li class="glossary-menu-item atoz-menu-g atoz-clickable atozmenu-off" title="Terms: 6"  data-alpha="g"><a href="#g">G</a></li><li class="glossary-menu-item atoz-menu-h atoz-clickable atozmenu-off" title="Terms: 1"  data-alpha="h"><a href="#h">H</a></li><li class="glossary-menu-item atoz-menu-i atoz-clickable atozmenu-off" title="Terms: 2"  data-alpha="i"><a href="#i">I</a></li><li class="glossary-menu-item atoz-menu-k atoz-clickable atozmenu-off" title="Terms: 1"  data-alpha="k"><a href="#k">K</a></li><li class="glossary-menu-item atoz-menu-l atoz-clickable atozmenu-off" title="Terms: 4"  data-alpha="l"><a href="#l">L</a></li><li class="glossary-menu-item atoz-menu-m atoz-clickable atozmenu-off" title="Terms: 8"  data-alpha="m"><a href="#m">M</a></li><li class="glossary-menu-item atoz-menu-n atoz-clickable atozmenu-off" title="Terms: 3"  data-alpha="n"><a href="#n">N</a></li><li class="glossary-menu-item atoz-menu-o atoz-clickable atozmenu-off" title="Terms: 3"  data-alpha="o"><a href="#o">O</a></li><li class="glossary-menu-item atoz-menu-p atoz-clickable atozmenu-off" title="Terms: 15"  data-alpha="p"><a href="#p">P</a></li><li class="glossary-menu-item atoz-menu-r atoz-clickable atozmenu-off" title="Terms: 8"  data-alpha="r"><a href="#r">R</a></li><li class="glossary-menu-item atoz-menu-s atoz-clickable atozmenu-off" title="Terms: 14"  data-alpha="s"><a href="#s">S</a></li><li class="glossary-menu-item atoz-menu-t atoz-clickable atozmenu-off" title="Terms: 2"  data-alpha="t"><a href="#t">T</a></li><li class="glossary-menu-item atoz-menu-u atoz-clickable atozmenu-off" title="Terms: 4"  data-alpha="u"><a href="#u">U</a></li><li class="glossary-menu-item atoz-menu-v atoz-clickable atozmenu-off" title="Terms: 1"  data-alpha="v"><a href="#v">V</a></li><li class="glossary-menu-item atoz-menu-w atoz-clickable atozmenu-off" title="Terms: 1"  data-alpha="w"><a href="#w">W</a></li></ul><div style="clear: both;"></div><div class="wpg-please-select"><p>Please select from the menu above</p></div><div style="clear: both;"></div><div class="glossary-atoz-wrapper"><ul class="glossary-atoz glossary-atoz-a atozitems-off"><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/aa-testing/" title="A/A Testing" >A/A Testing</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/ab-testing/" title="A/B Testing" >A/B Testing</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/abn-testing/" title="A/B/n Testing" >A/B/n Testing</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/fold/" title="Above The Fold" >Above The Fold</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/accordion-checkout/" title="Accordion Checkout" >Accordion Checkout</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/affinity-based-recommendations/" title="Affinity-Based Recommendations" >Affinity-Based Recommendations</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/amazonization/" title="Amazonization" >Amazonization</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/api/" title="API" >API</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/appnexus/" title="AppNexus" >AppNexus</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/artificial-intelligence-marketing/" title="Artificial Intelligence Marketing (AIM)" >Artificial Intelligence Marketing (AIM)</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/asynchronous-javascript/" title="Asynchronous JavaScript" >Asynchronous JavaScript</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/audience-segmentation/" title="Audience Segmentation" >Audience Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/average-order-value/" title="Average Order Value (AOV)" >Average Order Value (AOV)</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/average-revenue-per-user/" title="Average Revenue Per User (ARPU)" >Average Revenue Per User (ARPU)</a><br></li></ul><ul class="glossary-atoz glossary-atoz-b atozitems-off"><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/bayesian-hypothesis-testing/" title="Bayesian Hypothesis Testing" >Bayesian Hypothesis Testing</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/behavioral-segmentation/" title="Behavioral Segmentation" >Behavioral Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/behavioral-targeting/" title="Behavioral Targeting" >Behavioral Targeting</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/below-the-fold/" title="Below the Fold" >Below the Fold</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/bought-together-recommendation-strategy/" title="Bought Together Recommendation Strategy" >Bought Together Recommendation Strategy</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/bounce-rate/" title="Bounce Rate" >Bounce Rate</a><br></li></ul><ul class="glossary-atoz glossary-atoz-c atozitems-off"><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cta/" title="Call to Action (CTA)" >Call to Action (CTA)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/channel-prioritization/" title="Channel Prioritization" >Channel Prioritization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/ctr/" title="Click-through Rate (CTR)" >Click-through Rate (CTR)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cohort-analysis/" title="Cohort Analysis" >Cohort Analysis</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conclusive-results/" title="Conclusive Results" >Conclusive Results</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/consistent-message/" title="Consistent Message" >Consistent Message</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cdn/" title="Content Delivery Network (CDN)" >Content Delivery Network (CDN)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/contextual-bandit/" title="Contextual Bandit" >Contextual Bandit</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/continuous-optimization/" title="Continuous Optimization" >Continuous Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/control-group/" title="Control Group" >Control Group</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion/" title="Conversion" >Conversion</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-attribution/" title="Conversion Attribution" >Conversion Attribution</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-funnel/" title="Conversion Funnel" >Conversion Funnel</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-rate/" title="Conversion Rate" >Conversion Rate</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-optimization/" title="Conversion Rate Optimization" >Conversion Rate Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cookieless-personalization/" title="Cookieless Personalization" >Cookieless Personalization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cost-goods-sold-cogs/" title="Cost of goods sold (COGS)" >Cost of goods sold (COGS)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cpa/" title="Cost Per Action Advertising (CPA)" >Cost Per Action Advertising (CPA)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cpc/" title="Cost Per Click Advertising (CPC)" >Cost Per Click Advertising (CPC)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cpm/" title="Cost Per Mille Advertising (CPM)" >Cost Per Mille Advertising (CPM)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/crm-onboarding/" title="CRM Onboarding" >CRM Onboarding</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-acquisition/" title="Customer Acquisition" >Customer Acquisition</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-acquisition-cost/" title="Customer Acquisition Cost" >Customer Acquisition Cost</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-affinity/" title="Customer Affinity" >Customer Affinity</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-data-platform-cdp/" title="Customer Data Platform (CDP)" >Customer Data Platform (CDP)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-experience-management/" title="Customer Experience Management" >Customer Experience Management</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-journey/" title="Customer Journey" >Customer Journey</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-lifetime-value/" title="Customer Lifetime Value (CLV)" >Customer Lifetime Value (CLV)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/crm-platform-definition/" title="Customer Relationship Management Platform (CRM Platform)" >Customer Relationship Management Platform (CRM Platform)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-satisfaction-csat-score/" title="Customer satisfaction (CSAT) score" >Customer satisfaction (CSAT) score</a><br></li></ul><ul class="glossary-atoz glossary-atoz-d atozitems-off"><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/data-activation/" title="Data Activation" >Data Activation</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/data-management-platform/" title="Data Management Platform" >Data Management Platform</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/destination-url/" title="Destination URL" >Destination URL</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/digital-body-language/" title="Digital Body Language" >Digital Body Language</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/dynamic-ads/" title="Dynamic Ads" >Dynamic Ads</a><br></li></ul><ul class="glossary-atoz glossary-atoz-e atozitems-off"><li class="glossary-item atoz-li atoz-li-e"><a href="https://www.dynamicyield.com/glossary/email-service-provider/" title="Email Service Provider (ESP)" >Email Service Provider (ESP)</a><br></li><li class="glossary-item atoz-li atoz-li-e"><a href="https://www.dynamicyield.com/glossary/exit-rate/" title="Exit Rate" >Exit Rate</a><br></li></ul><ul class="glossary-atoz glossary-atoz-f atozitems-off"><li class="glossary-item atoz-li atoz-li-f"><a href="https://www.dynamicyield.com/glossary/faceted-search/" title="Faceted Search" >Faceted Search</a><br></li></ul><ul class="glossary-atoz glossary-atoz-g atozitems-off"><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gartner-magic-quadrant-personalization/" title="Gartner Magic Quadrant for Personalization Engines" >Gartner Magic Quadrant for Personalization Engines</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gdpr/" title="GDPR" >GDPR</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/geo-targeting/" title="Geo Targeting" >Geo Targeting</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/goal/" title="Goal" >Goal</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gross-merchandise-value/" title="Gross Merchandise Value (GMV)" >Gross Merchandise Value (GMV)</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gross-profit/" title="Gross Profit" >Gross Profit</a><br></li></ul><ul class="glossary-atoz glossary-atoz-h atozitems-off"><li class="glossary-item atoz-li atoz-li-h"><a href="https://www.dynamicyield.com/glossary/hypothesis-testing/" title="Hypothesis Testing" >Hypothesis Testing</a><br></li></ul><ul class="glossary-atoz glossary-atoz-i atozitems-off"><li class="glossary-item atoz-li atoz-li-i"><a href="https://www.dynamicyield.com/glossary/impression/" title="Impression" >Impression</a><br></li><li class="glossary-item atoz-li atoz-li-i"><a href="https://www.dynamicyield.com/glossary/ip-address/" title="IP Address" >IP Address</a><br></li></ul><ul class="glossary-atoz glossary-atoz-k atozitems-off"><li class="glossary-item atoz-li atoz-li-k"><a href="https://www.dynamicyield.com/glossary/kiss-principle/" title="KISS Principle" >KISS Principle</a><br></li></ul><ul class="glossary-atoz glossary-atoz-l atozitems-off"><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/landing-page/" title="Landing Page" >Landing Page</a><br></li><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/landing-page-optimization/" title="Landing Page Optimization" >Landing Page Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/lead-generation/" title="Lead Generation" >Lead Generation</a><br></li><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/lead-nurturing/" title="Lead Nurturing" >Lead Nurturing</a><br></li></ul><ul class="glossary-atoz glossary-atoz-m atozitems-off"><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/machine-learning/" title="Machine Learning" >Machine Learning</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/macro-segmentation/" title="Macro Segmentation" >Macro Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/marketing-acceleration-platform/" title="Marketing Acceleration Platform" >Marketing Acceleration Platform</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/micro-segmentation/" title="Micro Segmentation" >Micro Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/minimum-viable-product/" title="Minimum Viable Product" >Minimum Viable Product</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/multi-armed-bandit/" title="Multi-Armed Bandit" >Multi-Armed Bandit</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/multi-step-checkout/" title="Multi-Step Checkout" >Multi-Step Checkout</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/multivariate-testing/" title="Multivariate Testing" >Multivariate Testing</a><br></li></ul><ul class="glossary-atoz glossary-atoz-n atozitems-off"><li class="glossary-item atoz-li atoz-li-n"><a href="https://www.dynamicyield.com/glossary/net-promoter-score-nps/" title="Net Promoter Score (NPS)" >Net Promoter Score (NPS)</a><br></li><li class="glossary-item atoz-li atoz-li-n"><a href="https://www.dynamicyield.com/glossary/next-best-action-marketing/" title="Next Best Action Marketing" >Next Best Action Marketing</a><br></li><li class="glossary-item atoz-li atoz-li-n"><a href="https://www.dynamicyield.com/glossary/non-conclusive-results/" title="Non-conclusive Results" >Non-conclusive Results</a><br></li></ul><ul class="glossary-atoz glossary-atoz-o atozitems-off"><li class="glossary-item atoz-li atoz-li-o"><a href="https://www.dynamicyield.com/glossary/omnichannel-retailing/" title="Omnichannel Retailing" >Omnichannel 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title="Predictive Analytics" >Predictive Analytics</a><br></li><li class="glossary-item atoz-li atoz-li-p"><a href="https://www.dynamicyield.com/glossary/predictive-segmentation/" title="Predictive Segmentation" >Predictive Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-p"><a href="https://www.dynamicyield.com/glossary/predictive-targeting/" title="Predictive Targeting" >Predictive Targeting</a><br></li><li class="glossary-item atoz-li atoz-li-p"><a href="https://www.dynamicyield.com/glossary/probability-to-be-best/" title="Probability to Be Best" >Probability to Be Best</a><br></li><li class="glossary-item atoz-li atoz-li-p"><a href="https://www.dynamicyield.com/glossary/product-detail-page/" title="Product Detail Page (PDP)" >Product Detail Page (PDP)</a><br></li><li class="glossary-item atoz-li atoz-li-p"><a href="https://www.dynamicyield.com/glossary/product-listing-pages-plps/" title="Product Listing Pages (PLPs)" >Product Listing Pages (PLPs)</a><br></li><li 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title="Recommendation Engine" >Recommendation Engine</a><br></li><li class="glossary-item atoz-li atoz-li-r"><a href="https://www.dynamicyield.com/glossary/remarketing/" title="Remarketing" >Remarketing</a><br></li><li class="glossary-item atoz-li atoz-li-r"><a href="https://www.dynamicyield.com/glossary/replatforming/" title="Replatforming" >Replatforming</a><br></li><li class="glossary-item atoz-li atoz-li-r"><a href="https://www.dynamicyield.com/glossary/retail-apocalypse/" title="Retail Apocalypse" >Retail Apocalypse</a><br></li><li class="glossary-item atoz-li atoz-li-r"><a href="https://www.dynamicyield.com/glossary/rpm/" title="Revenue Per Thousand Impressions" >Revenue Per Thousand Impressions</a><br></li></ul><ul class="glossary-atoz glossary-atoz-s atozitems-off"><li class="glossary-item atoz-li atoz-li-s"><a href="https://www.dynamicyield.com/glossary/scarcity-marketing/" title="Scarcity Marketing" >Scarcity Marketing</a><br></li><li class="glossary-item atoz-li 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                        form_field;

                    if(ls_value) {

                        if(ls_key === 'gclid') {
                            ls_value = JSON.parse(ls_value).value;
                        }

                        if(typeof(form_key) === 'string') {
                            form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');

                            if(form_field) {
                                form_field.value = ls_value;
                            }

                        } else {

                            for(var j = 0; j < form_key.length; j++) {
                                form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');

                                if(form_field) {
                                    form_field.value = ls_value;
                                }
                            }
                        }
                    }
                }

                // IP Address
                fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {

                    result.text().then(function(values) {

                        values.split("\n").map(function(item) {
                            var pair = item.split('=');

                            if(['ip'].includes(pair[0])) {
                                form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
                            }
                        });
                    });
                });

                // GA ID and Referrer
                var dy_utms_cookie = {};

                document.cookie.split(';').forEach(function(el) {
                    var splitCookie = el.split('=');
                    var key = splitCookie[0].trim();
                    var value = splitCookie[1];
                    dy_utms_cookie[key] = value;
                });

                if(dy_utms_cookie["_ga"]) {
                    form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
                }

                if(dy_utms_cookie["personalize_referrer_string"]) {
                    form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
                }

                // ZoomInfo
                if(localStorage.getItem('ZoomInfoData')) {
                    var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));

                    if(zoominfo_data) {
                        form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
                        form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
                        form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
                    }
                }

                // Also, dispatch a dataLayer event on success
                _form.onSuccess(function(values, follow_up_url) {
                    window.dataLayer = window.dataLayer || [];

                    if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {

                        window.dataLayer.push({
                            'event': 'demo_request_complete',
                            'eventCallback': function() {

                                if(follow_up_url) {
                                    window.location.href = follow_up_url;
                                }
                            }
                        });

                        return false;

                    } else if([3876].includes(_form.getId())) {

                        window.dataLayer.push({
                            'event': 'newsletter_signup_complete',
                            'eventCallback': function() {

                                if(follow_up_url) {
                                    window.location.href = follow_up_url;
                                }
                            }
                        });

                        return false;
                    }
                });
            });
        }</script> <script>if(typeof(jQuery) !== 'undefined') {
                $ = jQuery.noConflict();
            }
			function getUrlParameter(sParam) {
    var sPageURL = decodeURIComponent(window.location.search.substring(1)),
        sURLVariables = sPageURL.split('&'),
        sParameterName,
        i;

    for (i = 0; i < sURLVariables.length; i++) {
        sParameterName = sURLVariables[i].split('=');

        if (sParameterName[0] === sParam) {
            return sParameterName[1] === undefined ? true : sParameterName[1];
        }
    }
}
$(window).load(function(){
    var videoID = getUrlParameter('video');
    if(videoID !== undefined){
        if($('#wistia-' + videoID + '-1').length){
    	    var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
    	    videoName = videoName[0].id
        } 
       if($('a[href="#' + videoName +'"]').length){
            $('a[href="#' + videoName +'"]').each(function(){
            $(this).click();
            });
        }
        
        addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
        addScript('https://fast.wistia.com/assets/external/E-v1.js');
        $('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
    
         window._wq = window._wq || [];
        _wq.push({ id: videoID, onReady: function(video) {
            var video = Wistia.api(videoID);
            video.popover.show(); // open the popover
            video.play(); // play the video
            setTimeout(function(){video.unmute();}, 500);
        }});
    }
});</script> <style>#adBanner {
        background-color: transparent;
        height: 0;
        width: 1px;
    }</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>