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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-105008" class="post-105008 use-case type-use-case status-publish format-standard hentry case-theme-journey-personalization case-industry-ecommerce case-channel-web case-pages-sitewide case-efforts-low case-experience-notifications case-tags-customer-loyalty no-related-templates"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link journey-personalization" href="https://www.dynamicyield.com/examples/theme/journey-personalization/ ">Journey Personalization</a></div><div class="title-wrapper"><h1 class="main_title">Leveraging loyalty program data to tailor the user experience</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_pages"><h4>Impacted Pages</h4> <a href="https://www.dynamicyield.com/examples/impacted-pages/sitewide/ "><span class="underlined">Sitewide</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/notifications/ "><span class="underlined">Notifications and Widgets</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/low/ "><span class="underlined">Low</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/customer-loyalty/ "><span class="underlined">Customer Loyalty</span></a></div></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p>A large cosmetics retailer</p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p>The beauty brand onboards CRM and loyalty program data into Dynamic Yield and uses this data to serve individualized communication around a member’s loyalty status, boosting engagement and reducing the bounce rate.</p></div></div><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal 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17:02:33","modified":"2019-08-31 17:02:51","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":270,"height":178,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/33-journey-personalization-loyalty-program-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/33-journey-personalization-loyalty-program-m.png","medium-width":270,"medium-height":178,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/33-journey-personalization-loyalty-program-m.png","medium_large-width":270,"medium_large-height":178,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/33-journey-personalization-loyalty-program-m.png","large-width":270,"large-height":178,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/33-journey-personalization-loyalty-program-m.png","1536x1536-width":270,"1536x1536-height":178,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/33-journey-personalization-loyalty-program-m.png","2048x2048-width":270,"2048x2048-height":178,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/33-journey-personalization-loyalty-program-m-144x94.png","template-small-thumb-width":144,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/33-journey-personalization-loyalty-program-m.png","et-pb-post-main-image-width":270,"et-pb-post-main-image-height":178,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/33-journey-personalization-loyalty-program-m.png","et-pb-post-main-image-fullwidth-width":270,"et-pb-post-main-image-fullwidth-height":178,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/33-journey-personalization-loyalty-program-m.png","et-pb-portfolio-image-width":270,"et-pb-portfolio-image-height":178,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/33-journey-personalization-loyalty-program-m.png","et-pb-portfolio-image-single-width":270,"et-pb-portfolio-image-single-height":178}},"desktop_overlay_image":false,"mobile_overlay_image":false,"who_content":"<p>A 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innovative electronics retailer<\/p>\n","strategy_content":"<p>The electronics retailer onboards CRM and loyalty program data into Dynamic Yield and uses this data to serve individualized communication around a member\u2019s loyalty status, boosting engagement and reducing the bounce rate.<\/p>\n","hypothesis_content":""}" class="">Consumer Electronics</button><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1906,"name":"Fashion &amp; 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popular beauty fashion<\/p>\n","strategy_content":"<p>The fashion retailer onboards CRM and loyalty program data into Dynamic Yield and uses this data to serve individualized communication around a member\u2019s loyalty status, boosting engagement and reducing the bounce rate.<\/p>\n","hypothesis_content":""}" class="">Fashion & Apparel</button></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/08/33-journey-personalization-loyalty-program.png" alt="Leveraging loyalty program data to tailor the user experience" width="700" height="460" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/08/33-journey-personalization-loyalty-program-m.png" alt="Leveraging loyalty program data to tailor the user experience" width="270" height="178" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p>Loyalty programs are often made up of tiers, determined by how much money a user spends with a retailer. These tiers represent different cohorts of users and necessitate the delivery of unique incentives, offers, benefits, and promotions to each. Therefore, segmenting audiences by loyalty status and tailoring communications accordingly is an effective way to boost engagement and deepen that customer’s loyalty. When crafting experiences for loyalty members, leverage the context of a user’s relationship with the brand to truly cater to their specific interests, needs, and preferences.</p></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">Journey Personalization</a> <a href="https://www.dynamicyield.com/use-case/guided-selling-product-discovery/" class="use_case_item_link"><h4>Increase acquisition ROI by serving personalized content, recommendations, offers, and guided experiences from the very first page view</h4></a> <a href="https://www.dynamicyield.com/use-case/guided-selling-product-discovery/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">Journey Personalization</a> <a href="https://www.dynamicyield.com/use-case/personalize-emails-by-loyalty/" class="use_case_item_link"><h4>Personalize emails based on loyalty</h4></a> <a href="https://www.dynamicyield.com/use-case/personalize-emails-by-loyalty/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">Journey Personalization</a> <a href="https://www.dynamicyield.com/use-case/testing-the-order-of-the-homepage-elements/" class="use_case_item_link"><h4>Testing the order of homepage elements to increase engagement</h4></a> <a href="https://www.dynamicyield.com/use-case/testing-the-order-of-the-homepage-elements/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">Journey Personalization</a> <a href="https://www.dynamicyield.com/use-case/recently-viewed-product-recommendation-drawer/" class="use_case_item_link"><h4>Using a sliding drawer to make previously viewed products top-of-mind</h4></a> <a href="https://www.dynamicyield.com/use-case/recently-viewed-product-recommendation-drawer/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
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