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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content" class="lp-cat-section" style="background-color: #ffe8b1"><div class="lc-container"><div class="lc-title-section"><div class="lp-cat-image-wrap"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/06/experimentation-icon.png" alt="Advanced Experimentation" /></div><h1>Advanced Experimentation Course</h1><p class="lc-title-desc"><span style="font-weight: 400;">This course is designed for practitioners who already understand the foundations of experimentation and want to dive deeper into the implementation methods, calculations, setup, and analysis of experiments. </span></p></div><div class="lp-cat-container"> <span class="lp-cat-section-count">9 Lessons</span><div class="lp-cat-post-block lc-flex" style="border-left-color: #ffe8b1; border-bottom-color: #ffe8b1"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/johnpeeler/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/JohnPeeler-102.jpeg" alt="John Peeler" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/johnpeeler/">John Peeler</a></div><div class="lp-cat-post-author-title"> Director of Enterprise Solution Engineering, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 1</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/client-side-testing-and-personalization/" title="Client-side testing and personalization explained"> Client-side testing and personalization explained </a></h4><p>An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the client-side.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/client-side-testing-and-personalization/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #ffe8b1; border-bottom-color: #ffe8b1"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/johnpeeler/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/JohnPeeler-102.jpeg" alt="John Peeler" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/johnpeeler/">John Peeler</a></div><div class="lp-cat-post-author-title"> Director of Enterprise Solution Engineering, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 2</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/server-side-testing-and-personalization/" title="Server-side testing and personalization explained"> Server-side testing and personalization explained </a></h4><p>An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the server-side.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/server-side-testing-and-personalization/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #ffe8b1; border-bottom-color: #ffe8b1"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/sivagabby/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/SivaGabby-89.png" alt="Siva Gabbi" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/sivagabby/">Siva Gabbi</a></div><div class="lp-cat-post-author-title"> Director of Program Strategy and Insights, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 3</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/frequentists-approach-to-ab-testing/" title="The Frequentist Approach to A/B Testing"> The Frequentist Approach to A/B Testing </a></h4><p>While still commonly used today, is the Frequentist Approach to statistical inference within A/B testing the most effective? Let’s dive into the math.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/frequentists-approach-to-ab-testing/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #ffe8b1; border-bottom-color: #ffe8b1"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/sivagabby/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/SivaGabby-89.png" alt="Siva Gabbi" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/sivagabby/">Siva Gabbi</a></div><div class="lp-cat-post-author-title"> Director of Program Strategy and Insights, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 4</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/bayesian-approach-to-ab-testing/" title="The Bayesian Approach to A/B Testing"> The Bayesian Approach to A/B Testing </a></h4><p>Known for being less restrictive, highly intuitive, and more reliable, let’s dive into the math behind the Bayesian Approach to statistical inference and find out why.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/bayesian-approach-to-ab-testing/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #ffe8b1; border-bottom-color: #ffe8b1"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/jamesflory/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/JamesFlory-104.png" alt="James Flory" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/jamesflory/">James Flory</a></div><div class="lp-cat-post-author-title"> Director of Experimentation Strategy at Widerfunnel</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 5</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/optimization-analytics-in-experimentation/" title="The role of optimization analytics in experimentation"> The role of optimization analytics in experimentation </a></h4><p>From ideation to execution and analysis, data and analytics can support marketers at every turn, turning any business into an insights-driven industry leader.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/optimization-analytics-in-experimentation/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #ffe8b1; border-bottom-color: #ffe8b1"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/idan/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/idan-5.jpg" alt="Idan Michaeli" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/idan/">Idan Michaeli</a></div><div class="lp-cat-post-author-title"> Data Science and Predictive Modeling Expert</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 6</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/conversion-attribution-kpi/" title="Why session-based attribution is flawed in A/B tests"> Why session-based attribution is flawed in A/B tests </a></h4><p>To yield more actionable results, marketers should move away from session based attribution and start measuring A/B tests based on revenue per user.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/conversion-attribution-kpi/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #ffe8b1; border-bottom-color: #ffe8b1"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/gidi/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/gidi-122.jpeg" alt="Gidi Vigo" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/gidi/">Gidi Vigo</a></div><div class="lp-cat-post-author-title"> VP of Product, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 7</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/maximum-returns-with-3-ab-testing-rules/" title="Choosing the right optimization KPI for your A/B tests"> Choosing the right optimization KPI for your A/B tests </a></h4><p>By addressing some common A/B testing pitfalls and introducing more reliable approaches to measuring the efficacy of your experiences, you can be sure to optimize for success.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/maximum-returns-with-3-ab-testing-rules/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #ffe8b1; border-bottom-color: #ffe8b1"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 8</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/5-reasons-multivariate-testing-sucks/" title="The complex nature of running multivariate tests"> The complex nature of running multivariate tests </a></h4><p>How multivariate tests render impractical insights and what other solutions you can run for more optimal results.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/5-reasons-multivariate-testing-sucks/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #ffe8b1; border-bottom-color: #ffe8b1"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/gidi/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/gidi-122.jpeg" alt="Gidi Vigo" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/gidi/">Gidi Vigo</a></div><div class="lp-cat-post-author-title"> VP of Product, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 9</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/outliers-detection/" title="Outliers detection in A/B testing"> Outliers detection in A/B testing </a></h4><p>Huge deviations in site behavior may be leading to unintended consequences in your A/B testing campaigns. Here’s how to reconcile them.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/outliers-detection/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div class="lp-cats-box"><p clas>Explore more learning paths</p><div class="lp-cats-row"><div class="lp-cat-wrap"> <a class="lp-cat"
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