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30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-post" data-elementor-id="183284" class="elementor elementor-183284" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-64950e8 pawards-inner pawards-inner-top-wrapper top-sky elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="64950e8" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-7fb804e elementor-column elementor-col-50 elementor-top-column" data-id="7fb804e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5f6ce88 elementor-widget elementor-widget-html" data-id="5f6ce88" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="back-to-awards" href="/personalization-awards/" title="Dynamic Yield Personalization Awards">← Dynamic Yield Personalization Awards</a></div></div><div class="elementor-element elementor-element-dc1d21f elementor-widget elementor-widget-heading" data-id="dc1d21f" data-element_type="widget" id="sky-h1" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Sky (NOW, WOW, Sky X)</h1></div></div><div class="elementor-element elementor-element-7d04e1f elementor-widget elementor-widget-heading" data-id="7d04e1f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Personalization Expert Award Winner</h3></div></div><div class="elementor-element elementor-element-59a6ddf elementor-widget elementor-widget-text-editor" data-id="59a6ddf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">This award recognizes the European media giant for its coordinated personalization efforts, which include the rigorous testing of various experience types and implementation of personalized content and recommendations across streaming services and locations in EMEA.</div></div></div><div class="elementor-element elementor-element-b140432 elementor-widget elementor-widget-html" data-id="b140432" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="#success" class="btn-scroll-down">READ THE SUCCESS STORY <svg xmlns="http://www.w3.org/2000/svg" width="9.333" height="16" viewBox="0 0 9.333 16"><defs><style>.a{fill:#fff;}</style></defs><path class="a" d="M9.667,16l4.667-6.667h-4V.667A.667.667,0,1,0,9,.667V9.333H5Z" transform="translate(-5)"/></svg></a></div></div></div></div></div><div class="elementor-element elementor-element-2827238 paward-inner-graphic-wrap elementor-column elementor-col-50 elementor-top-column" data-id="2827238" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e11b28f elementor-widget elementor-widget-image" data-id="e11b28f" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/sky-.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-bf7ff2e elementor-widget elementor-widget-html" data-id="bf7ff2e" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="https://www.sky.com/" title="Stellar Labs" target="_blank">Visit site →</a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-2286cd7 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="2286cd7" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-517edaa elementor-column elementor-col-100 elementor-top-column" data-id="517edaa" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div 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membership bundles, highlighting popular content and new releases, and limited time offers to encourage membership upgrades, add-ons, and platform usage.</p></div></div></div></div><div class="elementor-element elementor-element-c1fe2b6 elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="c1fe2b6" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/banners.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Personalizes homepage banners in accordance with advertising campaigns, guaranteeing that if a user clicks on a movie-related ad, the site will reflect move-related content. This experience is applied across categories, from entertainment to sports and beyond, as its team believes channel continuity is of the utmost importance.</p></div></div></div></div><div class="elementor-element elementor-element-48b365e elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="48b365e" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/segment.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Consistent and methodical testing determines the best option for audience segments, including user location across Europe, membership package, and watch habits, leading to uplifts in website and content engagement as a response to a more tailored digital experience.</p></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-d284d9f team-sky paward-team-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="d284d9f" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-2c1c3ea elementor-column elementor-col-50 elementor-inner-column" data-id="2c1c3ea" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6c3c9d2 elementor-widget elementor-widget-heading" data-id="6c3c9d2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The team behind the experiences</h2></div></div><div class="elementor-element elementor-element-5f95103 svg-arrow-wrap module elementor-widget elementor-widget-html" data-id="5f95103" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <svg xmlns="http://www.w3.org/2000/svg" width="177.927" height="181.912" viewBox="0 0 177.927 181.912"><defs><style>.apath{fill:none;stroke:#000;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-width:6px;}</style></defs><g transform="translate(0.026 0.068)"><path class="apath" d="M61.7,3.7c14.2-1.9,30.5-.1,42.1,9C119.4,25,119.1,46.1,109.3,62,96.8,82,78,99.2,56,107.8c-12.7,5-41.4,12-50.6-2.3C-.1,97,4.7,87.9,11.5,82.4c27.1-22,78.4-20.9,97.6,10.9,11.6,19.1,2.4,39.5-8.3,56.8C95,159.4,87.7,168,78.4,174c-3.7,2.4-7.9,4.4-12.3,4.8a12.751,12.751,0,0,1-13.2-9.3c-2.1-7,2.3-13.6,7.2-18.3,27.8-26.8,75-24.5,109.1-13.7"/><path class="apath" d="M149.7,112.6s14.2,18.1,25.2,25.9c0,0-7.8,1-33.1,18.8"/></g></svg></div></div></div></div></div><div class="elementor-element elementor-element-3998161 paward-team-wrap elementor-column elementor-col-50 elementor-inner-column" data-id="3998161" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5661ee6 paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="5661ee6" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/adriana-scala-945780119/" target="_blank"><img decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/adriana-headshot.png" class="attachment-full size-full" alt="adriana" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/adriana-scala-945780119/" target="_blank">Adriana Scala<span>Product Owner – eCommerce Optimization</span><?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="linkedin" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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C8.2,2.1,8.8,2.7,9.5,2.7C9.5,2.7,9.5,2.7,9.5,2.7z"/> <path id="Path_29020" d="M2.3,0.2H0v11.4h6.9V9.4H2.3V0.2z"/> </g> </svg> </a></h3><p class="elementor-image-box-description"><span>Over the last 3 years, I’ve been owning the optimization space across NOW’s web products, shifting from a UK focus to a global one. I’ve been working closely with the Dynamic Yield team and our local markets to drive forward personalization efforts so that we can not only understand our users more but serve them forward-thinking experiences from their first visit to their last. </span></p></div></div></div></div><div class="elementor-element elementor-element-38970ca paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="38970ca" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/matthias-freund-5aa64532/" target="_blank"><img loading="lazy" decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/matthias-headshot.png" class="attachment-full size-full" alt="matthias" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/matthias-freund-5aa64532/" target="_blank">Matthias Freund <span>Manager Performance & Optimization</span><?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="linkedin" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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c-1.1,0-1.7,0.9-1.7,2.1v3.7h-2.3V4z"/> <path id="Path_29019" d="M8.4,11.7h2.3V4H8.4V11.7z M9.5,2.7c0.8,0,1.4-0.6,1.4-1.4c0-0.8-0.6-1.4-1.4-1.4C8.8,0,8.2,0.6,8.2,1.4
C8.2,2.1,8.8,2.7,9.5,2.7C9.5,2.7,9.5,2.7,9.5,2.7z"/> <path id="Path_29020" d="M2.3,0.2H0v11.4h6.9V9.4H2.3V0.2z"/> </g> </svg> </a></h3><p class="elementor-image-box-description"><span>I am responsible for optimizing the customer experience on the WOW website for the German-speaking streaming service. On the one hand, our goal is to ensure the best possible and personalized journey for our (potential) customers and to achieve a continuous uplift for our business goals through various tests and DY-controlled elements at different touchpoints of the eCom journey. In order to do so, we collaborate across countries and stake holding departments in close cooperation with the Dynamic Yield team. </span></p></div></div></div></div><div class="elementor-element elementor-element-28c1828 paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="28c1828" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/laura-ranftl-3235821bb/" target="_blank"><img loading="lazy" decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/laura-headshot.png" class="attachment-full size-full" alt="laura" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/laura-ranftl-3235821bb/" target="_blank">Laura Ranftl <span>Digital Sales & Journey Manager</span><?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="linkedin" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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C8.2,2.1,8.8,2.7,9.5,2.7C9.5,2.7,9.5,2.7,9.5,2.7z"/> <path id="Path_29020" d="M2.3,0.2H0v11.4h6.9V9.4H2.3V0.2z"/> </g> </svg> </a></h3><p class="elementor-image-box-description"><span>As part of the Digital OTT team in Austria, I am responsible for the website development and optimization of the Sky X website. To improve our journeys and create better experiences for our customers, I own A/B testing projects as well as site personalization ideas by using Dynamic Yield together with the Sky X team and the DY team. </span></p></div></div></div></div><div class="elementor-element elementor-element-4367e2a paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="4367e2a" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/jonathancrawford2306/" target="_blank"><img loading="lazy" decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/jonathan-c-headshot.png" class="attachment-full size-full" alt="jonathan" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/jonathancrawford2306/" target="_blank">Jonathan Crawford <span>Optimization Executive</span><?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="linkedin" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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C8.2,2.1,8.8,2.7,9.5,2.7C9.5,2.7,9.5,2.7,9.5,2.7z"/> <path id="Path_29020" d="M2.3,0.2H0v11.4h6.9V9.4H2.3V0.2z"/> </g> </svg> </a></h3><p class="elementor-image-box-description"><span>Over the past couple of months, I have been building and executing experiences using the Dynamic Yield platform for NOW UK and ROI. My focus is building more personalized experiences, targeted at new and existing users. This includes serving different content to different users to increase content relevancy and drive engagement. </span></p></div></div></div></div><div class="elementor-element elementor-element-29af293 paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="29af293" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/jonathan-fernando-60258486/" target="_blank"><img loading="lazy" decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/jonathan-f-headshot.png" class="attachment-full size-full" alt="jonathan" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/jonathan-fernando-60258486/" target="_blank">Jonathan Fernando<span>eCommerce Manager</span><?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="linkedin" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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c-1.1,0-1.7,0.9-1.7,2.1v3.7h-2.3V4z"/> <path id="Path_29019" d="M8.4,11.7h2.3V4H8.4V11.7z M9.5,2.7c0.8,0,1.4-0.6,1.4-1.4c0-0.8-0.6-1.4-1.4-1.4C8.8,0,8.2,0.6,8.2,1.4
C8.2,2.1,8.8,2.7,9.5,2.7C9.5,2.7,9.5,2.7,9.5,2.7z"/> <path id="Path_29020" d="M2.3,0.2H0v11.4h6.9V9.4H2.3V0.2z"/> </g> </svg> </a></h3><p class="elementor-image-box-description"><span>I look after the sales funnel for both UK/ROI and try to increase the number of conversions we have on-site, whilst integrating tools for the best in class experience for our members including working with the optimization team to help with tests and futureproofing the site with personalization that targets different members throughout their lifecycle. </span></p></div></div></div></div></div></div></div></div></div></section><div class="elementor-element elementor-element-8675388 elementor-widget elementor-widget-heading" data-id="8675388" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Read more about Sky (NOW, WOW, Sky X) & its strategic<br> approach to personalization</h2></div></div><section class="elementor-element elementor-element-d8140ab paward-resource-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="d8140ab" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-b844e46 paward-resource-box elementor-column elementor-col-100 elementor-inner-column" data-id="b844e46" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e372310 retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="e372310" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/sky-thumb-1.png" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><h4 class="elementor-image-box-title">How Sky used data to change consumers’ perception of value</h4><p class="elementor-image-box-description"><a href="https://www.marketingweek.com/masters-awards-sky-data/" target="_blank" title="Read article">Read article <?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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c0.9,0,1.6-0.7,1.6-1.6V10h-1.6V15.4z M11.6,3v1.6h2.8l-7.6,7.6l1.1,1.1l7.6-7.6v2.8H17V3H11.6z"/> </g> </svg> </a></p></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-d995b02 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="d995b02" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-e9274df elementor-column elementor-col-100 elementor-top-column" data-id="e9274df" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-466ab6e elementor-widget elementor-widget-shortcode" data-id="466ab6e" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="awards-slider-nav-section"><h2>Explore more Personalization Award winners</h2><div class="awards-slider-nav-wrap"><div class="swiper awards-slider-nav"><div class="swiper-wrapper"> <a href="https://www.dynamicyield.com/personalization-awards/skims/" title="SKIMS" class="swiper-slide award-slide-item personalization-expert"><figure class="award-img-wrap retina_parent" style="background-color: #f3eee5"> <span class="award-circle" style="background-color: #b89b82"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/10/skims-winner.png" alt="SKIMS"></figure><h4>SKIMS</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/deckers-brands/" title="Deckers Brands" class="swiper-slide award-slide-item personalization-expert"><figure class="award-img-wrap retina_parent" style="background-color: #f4d9cc"> <span class="award-circle" style="background-color: #d98156"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/10/deckers-winner.png" alt="Deckers Brands"></figure><h4>Deckers Brands</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/linen-chest/" title="Linen Chest" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-img-wrap retina_parent" style="background-color: #c7e2e4"> <span class="award-circle" style="background-color: #83c0c4"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/10/linen-winner.png" alt="Linen Chest"></figure><h4>Linen Chest</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/tappan/" title="Tappan" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-img-wrap retina_parent" style="background-color: #ebcedd"> <span class="award-circle" style="background-color: #d97b8f"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/10/tappan-winner.png" alt="Tappan"></figure><h4>Tappan</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/synchrony/" title="Synchrony" class="swiper-slide award-slide-item thought-leadership"><figure class="award-img-wrap retina_parent" style="background-color: #ffeda8"> <span class="award-circle" style="background-color: #fcce22"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/10/syf-winner.png" alt="Synchrony"></figure><h4>Synchrony</h4> <span class="award-slide-type">Thought Leadership Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/avex/" title="Avex" class="swiper-slide award-slide-item partner-excellence"><figure class="award-img-wrap " style="background-color: #dddddd"> <span class="award-circle" style="background-color: #919191"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/10/avex-1.svg" alt="Avex"></figure><h4>Avex</h4> <span class="award-slide-type">Partner Excellence Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/paneco/" title="Paneco" class="swiper-slide award-slide-item personalization-expert"><figure class="award-img-wrap retina_parent" style="background-color: #fbf5c1"> <span class="award-circle" style="background-color: #f5d010"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/paneco-winner.png" alt="Paneco"></figure><h4>Paneco</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/the-warehouse-group/" title="The Warehouse Group" class="swiper-slide award-slide-item personalization-expert"><figure class="award-img-wrap retina_parent" style="background-color: #dbefd0"> <span class="award-circle" style="background-color: #84c860"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/warehouse-winner.png" alt="The Warehouse Group"></figure><h4>The Warehouse Group</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/fortytwo/" title="FortyTwo" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-img-wrap retina_parent" style="background-color: #f5d9d0"> <span class="award-circle" style="background-color: #e68d71"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/fortytwo-winner.png" alt="FortyTwo"></figure><h4>FortyTwo</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/luisaviaroma/" title="LUISAVIAROMA" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-img-wrap retina_parent" style="background-color: #c1d7d9"> <span class="award-circle" style="background-color: #61969c"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/lvr-winner.png" alt="LUISAVIAROMA"></figure><h4>LUISAVIAROMA</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/shoppers-stop/" title="Shoppers Stop" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-img-wrap retina_parent" style="background-color: #EECCE3"> <span class="award-circle" style="background-color: #cb53a0"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/shoppers-winner.png" alt="Shoppers Stop"></figure><h4>Shoppers Stop</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/home24/" title="home24" class="swiper-slide award-slide-item thought-leadership"><figure class="award-img-wrap retina_parent" style="background-color: #f5cdb4"> <span class="award-circle" style="background-color: #e77d61"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/home24-winner.png" alt="home24"></figure><h4>home24</h4> <span class="award-slide-type">Thought Leadership Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/ochsner-sport/" title="Ochsner Sport" class="swiper-slide award-slide-item thought-leadership"><figure class="award-img-wrap retina_parent" style="background-color: #ffa3ad"> <span class="award-circle" style="background-color: #ed243f"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/ochsner-winner.png" alt="Ochsner Sport"></figure><h4>Ochsner Sport</h4> <span class="award-slide-type">Thought Leadership Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/remotion/" title="Remotion" class="swiper-slide award-slide-item partner-excellence"><figure class="award-img-wrap " 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