Drive visitors to add more funds in iGaming
2026-02-28 18:49 Diff

Drive visitors to add more funds by displaying a quick deposit widget

Who:

A large British online casino company

Strategy:

To ensure players’ wallet values are never too low, the company prompted users to replenish their balances using personalized deposit widgets.

Hypothesis:

It can be extremely frustrating for a gamer to try to place a bet, only to discover they are unable to because their balance is too low. A quick way to remedy this issue is by prompting them with a personalized, quick-deposit widget, which appears at the bottom of the page. These widgets can be tailored to each player’s past behavior. For example, if a user tends to typically deposits $20 to their account, the notification will prompt users to add this value to their wallet again.

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