Rivalry2

Ochsner Sport gets active with product recommendations
2026-02-28 18:53 Diff
https://www.dynamicyield.com/case-studies/ochsner-sport/
Ochsner Sport encourages visitors to get active through product recommendations

Deichmann sporting good brand, Ochsner, witnesses a 41% increase in average revenue per user
ROI from recommendations By deploying widgets across the site and optimizing the strategies used per page
higher in average revenue per user After testing Dynamic Yield’s “Viewed Together” recommendation algorithm on product detail pages (PDPs) vs. the incumbent solution
uplift in average purchase per user From implementing a product recommendation widget with the “Viewed with Recently Viewed” strategy on the homepage
Introduction

Ochsner Sport was created with the ultimate goal of providing sports enthusiasts with high-quality equipment and apparel for any activity. With 80+ shops across Switzerland, Ochsner Sport is the largest sporting goods retailer in the country, operating as a subsidiary of the German footwear giant, Deichmann Group. Carrying an extensive collection of merchandise, from football clothing to hiking equipment, tennis garments, running gear, and more, Ochsner Sport needed to connect its diverse customer base with the items suited to their distinct interests and hobbies. Recognizing its product recommendations played a crucial part in the discovery process, the team began experimenting with its current implementation and after testing multiple algorithms, and placements, was able to drive a 46X return on investment from its efforts as well as a 41% increase in average revenue per user and a 5.1% uplift in purchase per user.
“Our goal is to make our customers’ shopping experience simple and enjoyable. By using Dynamic Yield’s recommendation algorithms, we are able to ensure shoppers are only shown relevant products. Site visitors no longer have to dig around our vast product catalogue; rather, they are presented with personalized products right from the start.”
Manuel Fuechslin, Product Owner at Ochsner Sport
The Challenge

Given the personal nature of sports, fitness, and other activities, Ochsner Sport understood that reducing friction in its customer experience meant showcasing items relevant to the individual shoppers unique interests and hobbies was of the utmost importance. For example, someone who considers themselves a cyclist would likely want to be exposed to items from this category over others. In search for a solution that would provide them with a greater control and flexibility when it came to experimenting with recommendations, the retailer set out find a vendor that would allow them to:
Surface the best product recommendations for each visitor on PDPs
Easily adjust, launch, and scale recommendations without dev resources
Fuse different recommendation strategies together
Execution

Optimized performance of recommendations on PDPs after hosting a bake off between DY and incumbent solution provider
An essential piece of real estate in the purchase funnel, Ochsner decided to run a three-month bakeoff between two recommendation providers in hopes of maximizing the performance of its widgets on product detail pages (PDPs).
During the test, the existing solution served a “Viewed Together” strategy while Dynamic Yield displayed a number of variations of its “Viewed Together” strategies, including “Viewed Together,” “Viewed Together (with a limit to category),” and a hybrid strategy of “Viewed Together” and “User Affinity.” After just 39 days, Dynamic Yield’s recommendation engine drove the greatest results, increasing average revenue per user (ARPU) by 41% increase compared to the other vendor. As a result of the findings, Ochsner opted to replace its current PDP recommendation widget with one powered by Dynamic Yield.
Recommendation widget leveraging the Dynamic Yield “Viewed Together” strategy on PDPs
Deployed recommendations across other strategic areas of the site
Following the success of the bakeoff, Ochsner Sport began placing Dynamic Yield recommendations across the homepage, 404 pages, and no results pages. Repurposing the template used on PDPs, the team was able to quickly create additional widgets and tap new strategies on these pages without relying on their developers – a major limitation they were finally able to overcome with Dynamic Yield’s flexible implementation capabilities.
To find the optimal strategy for returning users on the homepage, the team allocated 5% of traffic to the control group, which was not served any recommendations. The remaining 95% was split between a hybrid strategy of “Recently Viewed” + “Viewed with Recently Viewed” and a “Viewed with Recently Viewed” strategy. The team chose to test variations of the “Recently Viewed” strategy as this algorithm had historically been successful for its identified users. Both variations outperformed the control group and the “Viewed with Recently Viewed” strategy drove a 5.1% uplift in purchases per user and an 8% increase in revenue per user compared to the control. Ultimately, the recommendations added to the homepage accounted for 22% of the site’s direct revenue, alone.
Recommendations widgets deployed on the Homepage, 404 page, and No Results page
The Key Takeaway

With a vast assortment of products for every type of sports or fitness enthusiast, browsing through all of the available options to find the perfect item can take the excitement out of shopping. Looking to better resonate with each individual’s interests and inspire action, Ochsner Sport revisited its product recommendation strategy, and with the help of Dynamic Yield’s agile personalization technology, was able to generate significant uplifts, including a whopping 41% increase in average revenue per user from recommendations.
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href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 	C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 	H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item 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exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/case-studies/ochsner-sport/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/case-studies/ochsner-sport/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><article id="post-129088" class="post-129088 page type-page status-publish has-post-thumbnail hentry category-case-studies"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="129088" class="elementor elementor-129088" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-3a9afafa elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3a9afafa" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1d0d5de elementor-column elementor-col-100 elementor-top-column" data-id="1d0d5de" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-189e331a elementor-widget elementor-widget-text-editor" data-id="189e331a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-6a8c30b9 case_study_page_header padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="6a8c30b9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-26a360ca elementor-column elementor-col-100 elementor-top-column" data-id="26a360ca" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-4444c908 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4444c908" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-5b37a3ca page_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="5b37a3ca" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-68604af7 case_study_header_title bild elementor-widget elementor-widget-heading" data-id="68604af7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Ochsner Sport encourages visitors to get active through product recommendations</h1></div></div><div class="elementor-element elementor-element-461d2c66 case_study_header_text elementor-widget elementor-widget-text-editor" data-id="461d2c66" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Deichmann sporting good brand, Ochsner, witnesses a 41% increase in average revenue per user</div></div></div><div class="elementor-element elementor-element-3fabb334 download_the_pdf elementor-widget elementor-widget-html" data-id="3fabb334" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="pulse-button" target="_blank" href="/files/case-studies/ochsner-sport.pdf"> Download the PDF <span class="dy-pulse"></span> </a> <span>* Email not necessary to download</span></div></div></div></div></div><div class="elementor-element elementor-element-3ed1e756 page_header_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="3ed1e756" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-47096c9b elementor-widget elementor-widget-html" data-id="47096c9b" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" src="/wp-content/uploads/2020/06/ochsner-header.png" class="ATF"></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-550cf680 case_study_statistic_bar elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="550cf680" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3bbb0a0d elementor-column elementor-col-100 elementor-top-column" data-id="3bbb0a0d" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-b8327cc statistic_bar_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="b8327cc" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7d9d264c bild_statistic elementor-column elementor-col-33 elementor-inner-column" data-id="7d9d264c" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-f478be4 statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="f478be4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">46X</div></div></div><div class="elementor-element elementor-element-3cb4a685 statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="3cb4a685" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>ROI from recommendations</strong> By deploying widgets across the site and optimizing the strategies used per page</div></div></div></div></div></div><div class="elementor-element elementor-element-2860b602 bild_statistic elementor-column elementor-col-33 elementor-inner-column" data-id="2860b602" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5834da24 statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="5834da24" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">41%</div></div></div><div class="elementor-element elementor-element-620ca2ba statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="620ca2ba" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>higher in average revenue per user</strong> After testing Dynamic Yield’s “Viewed Together” recommendation algorithm on product detail pages (PDPs) vs. the incumbent solution</div></div></div></div></div></div><div class="elementor-element elementor-element-2536a2ae bild_statistic elementor-column elementor-col-33 elementor-inner-column" data-id="2536a2ae" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d8a701e statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="d8a701e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">5.1%</div></div></div><div class="elementor-element elementor-element-16bbeab statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="16bbeab" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>uplift in average purchase per user</strong> From implementing a product recommendation widget with the “Viewed with Recently Viewed” strategy on the homepage</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-9074e16 case_study_introduction_section padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="9074e16" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-88283f7 elementor-column elementor-col-50 elementor-top-column" data-id="88283f7" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-44be58b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="44be58b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2e07a9c elementor-column elementor-col-100 elementor-inner-column" data-id="2e07a9c" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-edd3990 introduction_section_title elementor-widget elementor-widget-heading" data-id="edd3990" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Introduction</h2></div></div><div class="elementor-element elementor-element-334c51e introduction_section_desc elementor-widget elementor-widget-text-editor" data-id="334c51e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Ochsner Sport was created with the ultimate goal of providing sports enthusiasts with high-quality equipment and apparel for any activity. With 80+ shops across Switzerland, Ochsner Sport is the largest sporting goods retailer in the country, operating as a subsidiary of the German footwear giant, Deichmann Group. Carrying an extensive collection of merchandise, from football clothing to hiking equipment, tennis garments, running gear, and more, Ochsner Sport needed to connect its diverse customer base with the items suited to their distinct interests and hobbies. Recognizing its product recommendations played a crucial part in the discovery process, the team began experimenting with its current implementation and after testing multiple algorithms, and placements, was able to drive a 46X return on investment from its efforts as well as a 41% increase in average revenue per user and a 5.1% uplift in purchase per user.</div></div></div></div></div></div></div></div></section></div></div></div><div class="elementor-element elementor-element-6514db7 cs_video_container elementor-column elementor-col-50 elementor-top-column" data-id="6514db7" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-46e72e2 product_video ochsner-sport elementor-widget elementor-widget-html" data-id="46e72e2" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="video_wrap"><div class="video_bg"> <span class="wistia_embed wistia_async_k2sqpkqfz8  popover=true popoverContent=link"><div id="wistia_47.thumb_container" class="wistia_click_to_play"> <a href="#" class="testimonial-play-video video__play__button"> <img decoding="async" src="/wp-content/uploads/2018/10/play-icon.png" alt="Play Video" class="video_play_button"><div class="video_title"> <button class="arrow_animation"> Watch Video </button></div> </a></div> </span></div></div> <script type="text/javascript" src="//fast.wistia.com/assets/external/E-v1.js"></script> </div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-4c76a933 padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="4c76a933" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3d3388e elementor-column elementor-col-100 elementor-top-column" data-id="3d3388e" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-2d693a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="2d693a8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-713f0569 case_study_client_quote elementor-column elementor-col-100 elementor-inner-column" data-id="713f0569" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2b21d903 elementor-widget elementor-widget-html" data-id="2b21d903" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2020/06/ochsner-logo.png" class="retina_image b-lazy" width="164" height="46"></div></div><div class="elementor-element elementor-element-432ae073 client_quote_text elementor-widget elementor-widget-text-editor" data-id="432ae073" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">“Our goal is to make our customers’ shopping experience simple and enjoyable. By using Dynamic Yield’s recommendation algorithms, we are able to ensure shoppers are only shown relevant products. Site visitors no longer have to dig around our vast product catalogue; rather, they are presented with personalized products right from the start.”</div></div></div><div class="elementor-element elementor-element-3dca7bd5 client_quote_text_author elementor-widget elementor-widget-text-editor" data-id="3dca7bd5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Manuel Fuechslin, Product Owner at Ochsner Sport</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-2ace76ea case_study_challenge padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="2ace76ea" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2d380793 elementor-column elementor-col-100 elementor-top-column" data-id="2d380793" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-342612a3 challenge_mobile_wrap_reverse elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="342612a3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-42a51fe4 case_study_challenge_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="42a51fe4" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-425ff96 elementor-widget elementor-widget-html" data-id="425ff96" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 588px) 100vw, 588px" data-src="/wp-content/uploads/2020/06/ochsner-challenge.jpg" /></div></div></div></div></div><div class="elementor-element elementor-element-2d31509e case_study_challenge_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="2d31509e" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-10bb723b challenge_title elementor-widget elementor-widget-heading" data-id="10bb723b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Challenge</h2></div></div><div class="elementor-element elementor-element-7083610d challenge_list elementor-widget elementor-widget-text-editor" data-id="7083610d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Given the personal nature of sports, fitness, and other activities, Ochsner Sport understood that reducing friction in its customer experience meant showcasing items relevant to the individual shoppers unique interests and hobbies was of the utmost importance. For example, someone who considers themselves a cyclist would likely want to be exposed to items from this category over others. In search for a solution that would provide them with a greater control and flexibility when it came to experimenting with recommendations, the retailer set out find a vendor that would allow them to: <br></br><ul><li>Surface the best product recommendations for each visitor on PDPs</li><li>Easily adjust, launch, and scale recommendations without dev resources</li><li>Fuse different recommendation strategies together</li></ul></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-3ff28d0c case_study_execution_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3ff28d0c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-165dd4b3 elementor-column elementor-col-100 elementor-top-column" data-id="165dd4b3" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c5aecc8 execution_title elementor-widget elementor-widget-heading" data-id="c5aecc8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Execution</h2></div></div><section class="elementor-element elementor-element-58552023 elementor-section-content-middle case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="58552023" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-19e55ce6 elementor-column elementor-col-100 elementor-inner-column" data-id="19e55ce6" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-f44aa4d execution_subtitle elementor-widget elementor-widget-text-editor" data-id="f44aa4d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Optimized performance of recommendations on PDPs after hosting a bake off between DY and incumbent solution provider</div></div></div><div class="elementor-element elementor-element-532f2cec execution_text elementor-widget elementor-widget-text-editor" data-id="532f2cec" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">An essential piece of real estate in the purchase funnel, Ochsner decided to run a three-month bakeoff between two recommendation providers in hopes of maximizing the performance of its widgets on product detail pages (PDPs). </br></br> During the test, the existing solution served a “Viewed Together” strategy while Dynamic Yield displayed a number of variations of its “Viewed Together” strategies, including “Viewed Together,” “Viewed Together (with a limit to category),” and a hybrid strategy of “Viewed Together” and “User Affinity.” After just 39 days, Dynamic Yield’s recommendation engine drove the greatest results, increasing average revenue per user (ARPU) by 41% increase compared to the other vendor. As a result of the findings, Ochsner opted to replace its current PDP recommendation widget with one powered by Dynamic Yield.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-5851b5f elementor-section-content-middle case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="5851b5f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-9d7377f elementor-column elementor-col-100 elementor-inner-column" data-id="9d7377f" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ece57c2 img-center elementor-widget elementor-widget-html" data-id="ece57c2" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 864) 100vw,100vw 864px" data-src="/wp-content/uploads/2020/06/ochsner-execution-1.jpg" /></div></div><div class="elementor-element elementor-element-184a2b4 homepage_recommendations_title elementor-widget elementor-widget-text-editor" data-id="184a2b4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Recommendation widget leveraging the Dynamic Yield 
“Viewed Together” strategy on PDPs</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-96370ff case_study_execution_row_1 bild_padding_top elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="96370ff" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4ad974c execution_row_1_left_text_wrap elementor-column elementor-col-100 elementor-inner-column" data-id="4ad974c" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1b1cb4e execution_subtitle elementor-widget elementor-widget-text-editor" data-id="1b1cb4e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Deployed recommendations across other strategic areas of the site</div></div></div><div class="elementor-element elementor-element-d374d26 execution_text bild_column elementor-widget elementor-widget-text-editor" data-id="d374d26" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Following the success of the bakeoff, Ochsner Sport began placing Dynamic Yield recommendations across the homepage, 404 pages, and no results pages. Repurposing the template used on PDPs, the team was able to quickly create additional widgets and tap new strategies on these pages without relying on their developers – a major limitation they were finally able to overcome with Dynamic Yield’s flexible implementation capabilities. </br></br> To find the optimal strategy for returning users on the homepage, the team allocated 5% of traffic to the control group, which was not served any recommendations. The remaining 95% was split between a hybrid strategy of “Recently Viewed” + “Viewed with Recently Viewed” and a “Viewed with Recently Viewed” strategy. The team chose to test variations of the “Recently Viewed” strategy as this algorithm had historically been successful for its identified users. Both variations outperformed the control group and the “Viewed with Recently Viewed” strategy drove a 5.1% uplift in purchases per user and an 8% increase in revenue per user compared to the control. Ultimately, the recommendations added to the homepage accounted for 22% of the site’s direct revenue, alone.</div></div></div></div></div></div></div></div></section><div class="elementor-element elementor-element-425210e homepage_recommendations_title elementor-widget elementor-widget-text-editor" data-id="425210e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Recommendations widgets deployed on the 
Homepage, 404 page, and No Results page</div></div></div><section class="elementor-element elementor-element-b687ea5 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="b687ea5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-568598a elementor-column elementor-col-33 elementor-inner-column" data-id="568598a" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-181a085 homepage_recommendations_title elementor-widget elementor-widget-text-editor" data-id="181a085" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Homepage</p></div></div></div><div class="elementor-element elementor-element-5526ee8 img-center elementor-widget elementor-widget-html" data-id="5526ee8" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2020/06/ochsner-execution-2-homepage.png" /></div></div></div></div></div><div class="elementor-element elementor-element-4624674 elementor-column elementor-col-33 elementor-inner-column" data-id="4624674" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1e9c168 homepage_recommendations_title elementor-widget elementor-widget-text-editor" data-id="1e9c168" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">404 page</div></div></div><div class="elementor-element elementor-element-f867f7c img-center elementor-widget elementor-widget-html" data-id="f867f7c" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2020/06/ochsner-execution-2-404.png" /></div></div></div></div></div><div class="elementor-element elementor-element-cca6069 elementor-column elementor-col-33 elementor-inner-column" data-id="cca6069" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d51937a homepage_recommendations_title elementor-widget elementor-widget-text-editor" data-id="d51937a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">No Results page</div></div></div><div class="elementor-element elementor-element-1ee65f8 img-center elementor-widget elementor-widget-html" data-id="1ee65f8" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2020/06/ochsner-execution-2-search.png" /></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-805219b case_study_takeaway padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="805219b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2bd5e420 elementor-column elementor-col-100 elementor-top-column" data-id="2bd5e420" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-5cd62d26 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="5cd62d26" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7ed5d133 elementor-column elementor-col-100 elementor-inner-column" data-id="7ed5d133" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-34f5d0ef takeaway_title elementor-widget elementor-widget-heading" data-id="34f5d0ef" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Key Takeaway</h2></div></div><div class="elementor-element elementor-element-c69363f takeaway_text elementor-widget elementor-widget-text-editor" data-id="c69363f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">With a vast assortment of products for every type of sports or fitness enthusiast, browsing through all of the available options to find the perfect item can take the excitement out of shopping. Looking to better resonate with each individual’s interests and inspire action, Ochsner Sport revisited its product recommendation strategy, and with the help of Dynamic Yield’s agile personalization technology, was able to generate significant uplifts, including a whopping 41% increase in average revenue per user from recommendations.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-514abb1e get_your_demo elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="514abb1e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-a077dc4 elementor-column elementor-col-100 elementor-inner-column" data-id="a077dc4" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1d24a87b get_your_demo_title elementor-widget elementor-widget-heading" data-id="1d24a87b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">GET YOUR DEMO</h2></div></div><div class="elementor-element elementor-element-6f593240 elementor-widget elementor-widget-html" data-id="6f593240" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div id="cs-form-wrapper"><form id="mktoForm_3739"></form> <script>MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 3739, function(form) {
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