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}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /></head><body class="page-template page-template-page-template-blank page-template-page-template-blank-php page page-id-138939 page-child parent-pageid-13812 wp-featherlight-captions et_fixed_nav windows et_pb_pagebuilder_layout et_right_sidebar chrome et_includes_sidebar elementor-default elementor-kit-140995 elementor-page elementor-page-138939 default_header lp_201602 "><div id="page-container"><div id="main-content"><article id="post-138939" class="post-138939 page type-page status-publish hentry category-webinars"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="138939" class="elementor elementor-138939" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-5a80a94c webinar_lp_page_header elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5a80a94c" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3006cfe5 elementor-column elementor-col-100 elementor-top-column" data-id="3006cfe5" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-30baacbe header_logo elementor-widget elementor-widget-html" data-id="30baacbe" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/talks/"><img decoding="async" src="/wp-content/uploads/2021/06/talks-logo-white.svg"/></a></div></div><div class="elementor-element elementor-element-67c3575a header_title elementor-widget elementor-widget-text-editor" data-id="67c3575a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><h1>Winning Black Friday: How home24 Uses Dynamic Yield to Create Scalable and Personalized Campaigns</h1></div></div></div><div class="elementor-element elementor-element-5c22ca48 header_sub_title elementor-widget elementor-widget-text-editor" data-id="5c22ca48" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><h2>Currently available on demand</h2></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-50887279 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="50887279" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7bd2ed7 webinar_lp_page_main elementor-column elementor-col-100 elementor-top-column" data-id="7bd2ed7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-49679451 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="49679451" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4b9d4ecb main_webinar elementor-column elementor-col-50 elementor-inner-column" data-id="4b9d4ecb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2384ea39 elementor-widget elementor-widget-heading" data-id="2384ea39" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">About the Webinar</h2></div></div><div class="elementor-element elementor-element-3b8ce80 elementor-widget elementor-widget-text-editor" data-id="3b8ce80" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>On Black Friday in 2019, home24 ran 191 live personalization campaigns and experienced more traffic to their website than any other day of the year. How did they manage to pull this off? Using Dynamic Yield, they were able to improve the customer experience without having to develop a completely new site. As they gear up for Black Friday 2020, they are confident that their methodology – months of preparation, their willingness to identify KPIs in advance, and their execution of countless A/B tests – will deliver positive results once again, delivering optimized customer experiences for every holiday shopper.</p><p> In this webinar led by Dynamic Yield’s Kerstin Holzinger and Gianluca Randisi, Brand and Content Marketing Director at home24, learn about the company’s winning strategies and how they’ve been prepping for the holiday season this time around.</p></div></div></div><div class="elementor-element elementor-element-6f5f1888 tune_in_ul elementor-widget elementor-widget-text-editor" data-id="6f5f1888" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>Tune in to learn how Home24:</strong> <br/><br/><ul><li>How to identify the necessary goals and KPIs for Black Friday</li><li>How to effectively scale holiday-centric campaigns</li><li>Why you should test and look at data from a customer perspective</li><li>How to optimize customer experiences across your website</li><li>How to engage customers and guarantee lower bounce and exit rates</li></ul></div></div></div></div></div></div><div class="elementor-element elementor-element-597e7b06 main_speakers elementor-column elementor-col-50 elementor-inner-column" data-id="597e7b06" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7f50d9f elementor-widget elementor-widget-heading" data-id="7f50d9f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">About the Speakers</h2></div></div><div class="elementor-element elementor-element-6c7c6b7f elementor-widget elementor-widget-html" data-id="6c7c6b7f" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="/wp-content/uploads/2020/09/home-24-gianluca-thumbnail.png" alt="Anoop Vasisht, GM, Dynamic Yield" /></span><p><strong>Gianluca Randisi, Brand and Content Marketing Director, home24</strong></p></div></div></div><div class="elementor-element elementor-element-31aff7d0 elementor-widget elementor-widget-text-editor" data-id="31aff7d0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Gianluca has been the Marketing Director at home24 since September 2016, managing the conversion and retention side of the business and coordinating the technical projects for Marketing.
Today, he is responsible for Merchandising and CRM activities, AB tests, Taxonomy & SEO, Product Discovery & Personalization, Brand Reputation and Trust Portals.</div></div></div><div class="elementor-element elementor-element-4df93ea6 speakers_divider elementor-widget elementor-widget-html" data-id="4df93ea6" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><hr/></div></div><div class="elementor-element elementor-element-3bafddf0 elementor-widget elementor-widget-html" data-id="3bafddf0" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="/wp-content/uploads/2020/09/home-24-kerstin-thumbnail.png" alt="Laura Mason, Digital Product Manager, On" /></span><p><strong>Kerstin Holzinger, CSM, Dynamic Yield </strong></p></div></div></div><div class="elementor-element elementor-element-751a5303 elementor-widget elementor-widget-text-editor" data-id="751a5303" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Having worked as a project manager for an international e-retailer of household electronics, Kerstin built an expertise in eCommerce, online marketing, and conversion rate optimization. Since 2018, she has consulted product and marketing departments across all industries in developing personalization strategies.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-20680c6c elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="20680c6c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-15fb9b1c elementor-column elementor-col-100 elementor-inner-column" data-id="15fb9b1c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-73e22184 wistia_video elementor-widget elementor-widget-html" data-id="73e22184" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="wistia_responsive_padding" style="padding:60% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe src="https://fast.wistia.net/embed/iframe/babt47yyxu?videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen mozallowfullscreen webkitallowfullscreen oallowfullscreen msallowfullscreen width="100%" height="100%"></iframe></div></div> <script src="https://fast.wistia.net/assets/external/E-v1.js" async></script> </div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></article></div> <style>div#footer-top {
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// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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