Idleness-triggered site reminders in Finance
2026-02-28 19:40 Diff

Surfacing idleness-triggered reminder notifications on form completion pages

Who:

A large insurance services company in the United States

Strategy:

To drive increased site engagement, the company programmed reminder notifications across pages, triggered to deploy when a user is idle on the site, no matter their step in the conversion flow.

Hypothesis:

When a user has been inactive on a page, it is a sign that they may abandon. In order to prevent this from happening, display a reminder notification that offers assistance options a user can act upon and answers to potential questions they may have.

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