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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-103319" class="post-103319 use-case type-use-case status-publish format-standard hentry case-theme-subscription-personalization case-industry-ecommerce case-channel-web case-pages-homepage case-efforts-low case-experience-overlays case-tags-seasonal-campaigns"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link subscription-personalization" href="https://www.dynamicyield.com/examples/theme/subscription-personalization/ ">Email Capture Strategies</a></div><div class="title-wrapper"><h1 class="main_title">Gamifying promotions to drive engagement and increase conversions</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_pages"><h4>Impacted Pages</h4> <a href="https://www.dynamicyield.com/examples/impacted-pages/homepage/ "><span class="underlined">Homepage</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/overlays/ "><span class="underlined">Overlays and Popups</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/low/ "><span class="underlined">Low</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/seasonal-campaigns/ "><span class="underlined">Seasonal Campaigns</span></a></div></div><div class="sidebar_footer" ><h4>RESULTS</h4> <span>10% uplift in purchases per user</span></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p>Leading European DIY and handicraft platform</p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p>In order to compete with Cyber Monday competition, the DIY platform leveraged Dynamic Yield’s “Wheel of Fortune” template to raffle promotions (10% discount, free gift, and free delivery) among its customers.</p></div></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/08/13-promotional-messaging-gamifying-promotions.gif" alt="Gamifying promotions to drive engagement and increase conversions" width="700" height="354" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/08/13-promotional-messaging-gamifying-promotions-m.gif" alt="Gamifying promotions to drive engagement and increase conversions" width="270" height="136" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p>The holidays are often marked with increased spending, making it an important time of year for retailers to ramp up their marketing efforts. However, it’s also an incredibly competitive time. For brands looking to drive engagement and user action, the wheel-of-fortune spinner overlay adds an element of gamification to the deployment of promotions. This not only provides a unique experience holiday shoppers will remember, but also ensures each visitor always receives the optimal promotion for them.</p></div></div><div class="case_templates"><h3> Templates that can be used to achieve this: <span class="info_icon"><div class="templates_tooltip_content_wrap"><div class="templates_tooltip_content"><p> Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.</p> <a href="https://www.dynamicyield.com/templates" class="button-arrow animlink"> Discover the Template Library</a></div></div> </span></h3><div class="use_case_related_templates"> <a href="https://www.dynamicyield.com/template/wheel-fortune-spinner-overlay/" class="template_item"><div class="browser-window-wrapper"><div class="browser-window"> <img src="/wp-content/uploads/2018/01/bg_blocks-758x493.png" class="browser-bg" width="160" height="104" /><div class="template-example"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/01/wheel-gaming-inner.png" id="browser-main-image" class="retina_image" width="160" height="104" /></div></div></div><h4>Wheel of Fortune Spinner Overlay</h4> </a></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item subscription-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/subscription-personalization/">Email Capture Strategies</a> <a href="https://www.dynamicyield.com/use-case/subscription-content-campaign/" class="use_case_item_link"><h4>Triggering sequential overlays to offer paywall-free access</h4></a> <a href="https://www.dynamicyield.com/use-case/subscription-content-campaign/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item subscription-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/subscription-personalization/">Email Capture Strategies</a> <a href="https://www.dynamicyield.com/use-case/tailored-newsletter-signup-offer/" class="use_case_item_link"><h4>Serving tailored offers and overlays to drive newsletter sign ups</h4></a> <a href="https://www.dynamicyield.com/use-case/tailored-newsletter-signup-offer/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item subscription-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/subscription-personalization/">Email Capture Strategies</a> <a href="https://www.dynamicyield.com/use-case/personalized-newsletter-signup-notification/" class="use_case_item_link"><h4>Tailoring messaging to encourage audiences to sign-up for newsletters</h4></a> <a href="https://www.dynamicyield.com/use-case/personalized-newsletter-signup-notification/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item subscription-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/subscription-personalization/">Email Capture Strategies</a> <a href="https://www.dynamicyield.com/use-case/alternating-signup-promotions/" class="use_case_item_link"><h4>Tailoring promotional offers with email subscription messages</h4></a> <a href="https://www.dynamicyield.com/use-case/alternating-signup-promotions/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
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'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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