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}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /></head><body class="page-template page-template-page-template-blank page-template-page-template-blank-php page page-id-145291 page-child parent-pageid-13812 wp-featherlight-captions et_fixed_nav et_pb_pagebuilder_layout et_right_sidebar gecko et_includes_sidebar elementor-default elementor-kit-140995 elementor-page elementor-page-145291 default_header lp_201602 xp-roundtable-ep3"><div id="page-container"><div id="main-content"><article id="post-145291" class="post-145291 page type-page status-publish hentry category-webinars"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="145291" class="elementor elementor-145291" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-5a80a94c webinar_lp_page_header elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5a80a94c" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3006cfe5 elementor-column elementor-col-100 elementor-top-column" data-id="3006cfe5" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-30baacbe header_logo elementor-widget elementor-widget-html" data-id="30baacbe" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/talks/"><img decoding="async" src="/wp-content/uploads/2021/06/talks-logo-white.svg"/></a></div></div><div class="elementor-element elementor-element-67c3575a header_title elementor-widget elementor-widget-text-editor" data-id="67c3575a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><h1>eSpirit’s Horizon DX: Personalization in Action</h1></div></div></div><div class="elementor-element elementor-element-5c22ca48 header_sub_title elementor-widget elementor-widget-text-editor" data-id="5c22ca48" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><h2>Currently available on demand</h2></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-50887279 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="50887279" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7bd2ed7 webinar_lp_page_main elementor-column elementor-col-100 elementor-top-column" data-id="7bd2ed7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-49679451 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="49679451" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4b9d4ecb main_webinar elementor-column elementor-col-50 elementor-inner-column" data-id="4b9d4ecb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2384ea39 elementor-widget elementor-widget-heading" data-id="2384ea39" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">About the Webinar</h2></div></div><div class="elementor-element elementor-element-3b8ce80 elementor-widget elementor-widget-text-editor" data-id="3b8ce80" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">e-Spirit’s Horizon DX Online is a virtual experience where attendees learn best practices for turning customers into life-long fans using the power of digital experiences. </br></br> In this presentation led by Dynamic Yield’s VP of Strategy & Insights, Nathan Richter, and ASICS’ Director of Marketing, Melanie Sisk, learn how to leverage personalization to develop the best experiences for your customers and why personalization is essential when creating and optimizing digital interactions.</div></div></div><div class="elementor-element elementor-element-6f5f1888 tune_in_ul elementor-widget elementor-widget-text-editor" data-id="6f5f1888" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>Tune in to learn:</strong></br></br><ul><li>How to identify your current marketing approach and think about providing either a unique 1:1 or one-size-fits-all approach</li><li>How loyalty programs and personalization work together to nurture and grow the customer relationship</li><li>How to optimize customer experiences across your website</li><li>How brands such as Tottenham Hotspur and La Moda use personalization to deliver 1:1 experiences</li><li>How brands like Glasses USA use A/B testing and machine learning to scale their personalization efforts</li></ul></div></div></div></div></div></div><div class="elementor-element elementor-element-597e7b06 main_speakers elementor-column elementor-col-50 elementor-inner-column" data-id="597e7b06" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7f50d9f elementor-widget elementor-widget-heading" data-id="7f50d9f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">About the Speakers</h2></div></div><div class="elementor-element elementor-element-6c7c6b7f elementor-widget elementor-widget-html" data-id="6c7c6b7f" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="/wp-content/uploads/2020/07/US-XP-Roundtable-Webinar-nathan-thumbnail.png" alt="Nathan Richter, VP of Strategy & Insights, Dynamic Yield" /></span><p><strong>Nathan Richter, VP of Strategy & Insights, Dynamic Yield</strong></p></div></div></div><div class="elementor-element elementor-element-31aff7d0 elementor-widget elementor-widget-text-editor" data-id="31aff7d0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Nathan Richter has been working in the digital commerce and personalization space for over two decades. With experience leading teams and innovation at a number of brands – including URBN, QVC, and David’s Bridal – as well as managing multiple strategic consulting practices at SaaS technology companies, Nathan brings a unique and valuable perspective to the organization.</div></div></div><div class="elementor-element elementor-element-4df93ea6 speakers_divider elementor-widget elementor-widget-html" data-id="4df93ea6" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><hr/></div></div><div class="elementor-element elementor-element-28ece3d elementor-widget elementor-widget-html" data-id="28ece3d" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="/wp-content/uploads/2020/11/dy-horizon-dx-webinar.-melanie-thumbnail-new.png" alt="Melanie Sisks, Director of Marketing, ASICS"/></span><p><strong>Melanie Sisks, Director of Marketing, ASICS</strong></p></div></div></div><div class="elementor-element elementor-element-42ba901 elementor-widget elementor-widget-text-editor" data-id="42ba901" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Melanie Sisk is the Director of Marketing Technology Programs at ASICS Digital, a division of ASICS, tasked with developing direct-to-consumer personalized experiences to customers. Leading a team based out of Boston, MA, she’s responsible for delivering scalable marketing technology solutions globally to ASICS, Onitsuka Tiger, Haglofs, and ASICS Runkeeper. Previous to ASICS Digital, Melanie has over ten years experience in digital marketing, working in similar global roles for adidas Groupe, Reebok, and W.L. Gore.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-20680c6c elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="20680c6c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-15fb9b1c elementor-column elementor-col-100 elementor-inner-column" data-id="15fb9b1c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-73e22184 wistia_video elementor-widget elementor-widget-html" data-id="73e22184" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="wistia_responsive_padding" style="padding:60% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe src="https://fast.wistia.net/embed/iframe/zbdvadintm?videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen mozallowfullscreen webkitallowfullscreen oallowfullscreen msallowfullscreen width="100%" height="100%"></iframe></div></div> <script src="https://fast.wistia.net/assets/external/E-v1.js" async></script> </div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></article></div> <style>div#footer-top {
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};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>