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4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item 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exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/examples/impacted-pages/homepage/">English</a></li><li><a href="https://www.dynamicyield.com/es/examples/impacted-pages/la-pagina-iniziale/">Español</a></li><li><a href="https://www.dynamicyield.com/de/examples/impacted-pages/homepage-de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/examples/impacted-pages/page-daccueil/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div class="archive_title dark"><div class="container clearfix"><div class="et_pb_column"><div class="title-section"><div class="title-tagline"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink">All personalization examples</a></div><div class="title-wrapper"><h1 class="main_title">Personalization examples for Homepage</h1></div><div class="title-text"> Illustrated through real customer examples from across the world</div><div class="use_cases_found"> 26 use cases found for: <a href="https://www.dynamicyield.com/personalization-examples/" class="filter_item">Homepage</a></div></div></div></div></div><div id="main-content" class="new-archive"><div class="container"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left use-cases-grid-wrapper"><div id="use-cases-grid-posts"><div class="use_cases_grid_wrap"><div class="use-cases-grid-header"><div class="use_cases_found"> <span class="cases-count">0</span> results found<div class="filters-gate"> with <strong class="current-gate">Any</strong><ul class="filters-gate-dropdown"><li class="current" data-gate="or">Any</li><li data-gate="and">All</li></ul></div> <span>of the following:</span></div><div class="use_cases_filters_selected"></div><div class="use_cases_sort"><div class="sort_filter"><div class="sort_filter_current">Sort: <span data-filtering="menu_order"> Featured</span></div><ul class="sort_items"><li><span class="current" data-filter="menu_order"> Featured</span></li><li><span class="" data-filter="date"> Recent</span class=""></li></ul></div></div><div class="use_cases_search"> <a href="#" data-toggle="modal" data-target="#search-modal">Search</a></div></div><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Product Discovery"
data-themes-en="Product Discovery"
data-industries="eCommerce,Quick Service Restaurants"
data-channels="Mobile App,Mobile Web,Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Recommendations"
data-tags="Affinity-Based Personalization,Product Recommendation Strategies"
data-href="/use-case/deep-learning-recommendations/"
data-use-case-id="156962"
data-filter-props="{"cookies":false,"case-theme":["product-discovery"],"case-industry":["ecommerce","quick-service-restaurants","acf[electronics]","acf[other]","acf[footwear]"],"case-channel":["mobile-app","mobile-web","web"],"case-pages":["homepage"],"case-efforts":["medium"],"case-experience":["recommendations"],"case-tags":["affinity-based-personalization","product-recommendation-strategies"],"menu_order":0,"date":1619448205}"
><div class="use_cases_item product-discovery product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/deep-learning-recommendations/">Product Discovery</a> <a href="/use-case/deep-learning-recommendations/" class="use_case_item_link"><h4>Recommend the next best product per user with deep learning</h4></a> <a href="/use-case/deep-learning-recommendations/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="0" data-single-url="/use-case/deep-learning-recommendations/"> PREVIEW</a> <a href="/use-case/deep-learning-recommendations/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Product Discovery"
data-themes-en="Product Discovery"
data-industries="eCommerce"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Recommendations"
data-tags="Product Recommendation Strategies"
data-href="/use-case/continuous-recommendation-testing-on-the-homepage/"
data-use-case-id="122009"
data-filter-props="{"cookies":null,"case-theme":["product-discovery"],"case-industry":["ecommerce","acf[electronics]"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["recommendations"],"case-tags":["product-recommendation-strategies"],"menu_order":1,"date":1589558646}"
><div class="use_cases_item product-discovery product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/continuous-recommendation-testing-on-the-homepage/">Product Discovery</a> <a href="/use-case/continuous-recommendation-testing-on-the-homepage/" class="use_case_item_link"><h4>Continuous A/B testing of Homepage recommendation strategies</h4></a> <a href="/use-case/continuous-recommendation-testing-on-the-homepage/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="1" data-single-url="/use-case/continuous-recommendation-testing-on-the-homepage/"> PREVIEW</a> <a href="/use-case/continuous-recommendation-testing-on-the-homepage/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="eCommerce"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Custom Code Experiences,Dynamic Content"
data-tags="Layout Personalization"
data-href="/use-case/testing-the-order-of-the-homepage-elements/"
data-use-case-id="121925"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["ecommerce","acf[beauty]","acf[electronics]","acf[fashion]"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["custom-code","dynamic-content"],"case-tags":["layout-personalization"],"menu_order":11,"date":1589557608}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/testing-the-order-of-the-homepage-elements/">Journey Personalization</a> <a href="/use-case/testing-the-order-of-the-homepage-elements/" class="use_case_item_link"><h4>Testing the order of homepage elements to increase engagement</h4></a> <a href="/use-case/testing-the-order-of-the-homepage-elements/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="2" data-single-url="/use-case/testing-the-order-of-the-homepage-elements/"> PREVIEW</a> <a href="/use-case/testing-the-order-of-the-homepage-elements/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Product Discovery"
data-themes-en="Product Discovery"
data-industries="eCommerce"
data-channels="Mobile App"
data-impacted-pages=""
data-efforts="High"
data-experience="Recommendations"
data-tags="Affinity-Based Personalization,Self-Segmentation Surveys"
data-href="/use-case/mobile-product-discovery-survey/"
data-use-case-id="106781"
data-filter-props="{"cookies":null,"case-theme":["product-discovery"],"case-industry":["ecommerce","acf[fashion]"],"case-channel":["mobile-app"],"case-pages":["homepage"],"case-efforts":["high"],"case-experience":["recommendations"],"case-tags":["affinity-based-personalization","customer-surveys"],"menu_order":56,"date":1567707416}"
><div class="use_cases_item product-discovery product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/mobile-product-discovery-survey/">Product Discovery</a> <a href="/use-case/mobile-product-discovery-survey/" class="use_case_item_link"><h4>Creating a user survey to better segment mobile visitors and serve them recommendations</h4></a> <a href="/use-case/mobile-product-discovery-survey/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="3" data-single-url="/use-case/mobile-product-discovery-survey/"> PREVIEW</a> <a href="/use-case/mobile-product-discovery-survey/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="eCommerce"
data-channels="Mobile App"
data-impacted-pages=""
data-efforts="High"
data-experience="Dynamic Content"
data-tags="Affinity-Based Personalization,Contextual Personalization,Menu Personalization"
data-href="/use-case/user-affinity-based-filter-ordering/"
data-use-case-id="106651"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["ecommerce","acf[fashion]"],"case-channel":["mobile-app"],"case-pages":["category-pages","homepage"],"case-efforts":["high"],"case-experience":["dynamic-content"],"case-tags":["affinity-based-personalization","contextual-personalization","menu-personalization"],"menu_order":71,"date":1567621720}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/user-affinity-based-filter-ordering/">Journey Personalization</a> <a href="/use-case/user-affinity-based-filter-ordering/" class="use_case_item_link"><h4>Designing personalized filters based on user affinity to ease the navigation experience</h4></a> <a href="/use-case/user-affinity-based-filter-ordering/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="4" data-single-url="/use-case/user-affinity-based-filter-ordering/"> PREVIEW</a> <a href="/use-case/user-affinity-based-filter-ordering/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Promotional Messaging"
data-themes-en="Promotional Messaging"
data-industries="Gaming"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Notifications and Widgets,Overlays and Popups"
data-tags="Personalized Messages"
data-href="/use-case/gamify-experiences-to-increase-player-engagement-in-igaming/"
data-use-case-id="124473"
data-filter-props="{"cookies":null,"case-theme":["promotional-messaging"],"case-industry":["gaming"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["notifications","overlays"],"case-tags":["personalized-messages"],"menu_order":116,"date":1591217681}"
><div class="use_cases_item promotional-messaging promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/gamify-experiences-to-increase-player-engagement-in-igaming/">Promotional Messaging</a> <a href="/use-case/gamify-experiences-to-increase-player-engagement-in-igaming/" class="use_case_item_link"><h4>Gamify experiences like “scratch-off” overlays and “wheel of fortune” spinners to increase new player engagement</h4></a> <a href="/use-case/gamify-experiences-to-increase-player-engagement-in-igaming/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="5" data-single-url="/use-case/gamify-experiences-to-increase-player-engagement-in-igaming/"> PREVIEW</a> <a href="/use-case/gamify-experiences-to-increase-player-engagement-in-igaming/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Travel"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Affinity-Based Personalization,Contextual Personalization,Geo-Based Personalization"
data-href="/use-case/dynamic-native-ads-homepage/"
data-use-case-id="106400"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["travel"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["affinity-based-personalization","contextual-personalization","geo-based-personalization"],"menu_order":136,"date":1567522067}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/dynamic-native-ads-homepage/">Journey Personalization</a> <a href="/use-case/dynamic-native-ads-homepage/" class="use_case_item_link"><h4>Featuring popular destinations to guide users’ travel plans</h4></a> <a href="/use-case/dynamic-native-ads-homepage/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="6" data-single-url="/use-case/dynamic-native-ads-homepage/"> PREVIEW</a> <a href="/use-case/dynamic-native-ads-homepage/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Content Personalization"
data-themes-en="Content Personalization"
data-industries="Media"
data-channels="Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Recommendations"
data-tags="Affinity-Based Personalization,Content Recommendations"
data-href="/use-case/user-behavior-based-content-recommendations/"
data-use-case-id="106226"
data-filter-props="{"cookies":null,"case-theme":["content-personalization"],"case-industry":["media"],"case-channel":["web"],"case-pages":["homepage"],"case-efforts":["medium"],"case-experience":["recommendations"],"case-tags":["affinity-based-personalization","content-recommendations"],"menu_order":156,"date":1567519179}"
><div class="use_cases_item content-personalization content-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/user-behavior-based-content-recommendations/">Content Personalization</a> <a href="/use-case/user-behavior-based-content-recommendations/" class="use_case_item_link"><h4>Serving personalized content recommendations based on user behavior</h4></a> <a href="/use-case/user-behavior-based-content-recommendations/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="7" data-single-url="/use-case/user-behavior-based-content-recommendations/"> PREVIEW</a> <a href="/use-case/user-behavior-based-content-recommendations/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Finance"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Contextual Personalization,Personalization for Anonymous Visitors,Weather-Based Personalization"
data-href="/use-case/contextual-based-homepage-hero-banners-in-finance/"
data-use-case-id="122413"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["finance"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["contextual-personalization","personalization-for-anonymous-visitors","weather-based-personalization"],"menu_order":221,"date":1589998301}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/contextual-based-homepage-hero-banners-in-finance/">Journey Personalization</a> <a href="/use-case/contextual-based-homepage-hero-banners-in-finance/" class="use_case_item_link"><h4>Using contextual data to segment new users for an experience</h4></a> <a href="/use-case/contextual-based-homepage-hero-banners-in-finance/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="8" data-single-url="/use-case/contextual-based-homepage-hero-banners-in-finance/"> PREVIEW</a> <a href="/use-case/contextual-based-homepage-hero-banners-in-finance/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Product Discovery"
data-themes-en="Product Discovery"
data-industries="eCommerce"
data-channels="Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Recommendations"
data-tags="Affinity-Based Personalization,Product Recommendation Strategies"
data-href="/use-case/user-affinity-based-recommendations/"
data-use-case-id="106052"
data-filter-props="{"cookies":null,"case-theme":["product-discovery"],"case-industry":["ecommerce","acf[other]"],"case-channel":["web"],"case-pages":["homepage"],"case-efforts":["medium"],"case-experience":["recommendations"],"case-tags":["affinity-based-personalization","product-recommendation-strategies"],"menu_order":231,"date":1567517905}"
><div class="use_cases_item product-discovery product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/user-affinity-based-recommendations/">Product Discovery</a> <a href="/use-case/user-affinity-based-recommendations/" class="use_case_item_link"><h4>Serving personalized homepage content and recommendations based on user affinity</h4></a> <a href="/use-case/user-affinity-based-recommendations/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="9" data-single-url="/use-case/user-affinity-based-recommendations/"> PREVIEW</a> <a href="/use-case/user-affinity-based-recommendations/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Urgency and Demand Strategies"
data-themes-en="Urgency and Demand Strategies"
data-industries="Travel"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Social Proof Messaging"
data-href="/use-case/trust-driven-homepage-hero/"
data-use-case-id="105966"
data-filter-props="{"cookies":true,"case-theme":["urgency-and-demand-strategies"],"case-industry":["travel"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["social-proof-messaging"],"menu_order":256,"date":1567517320}"
><div class="use_cases_item urgency-and-demand-strategies urgency-and-demand-strategies"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/trust-driven-homepage-hero/">Urgency and Demand Strategies</a> <a href="/use-case/trust-driven-homepage-hero/" class="use_case_item_link"><h4>Targeting hesitant site visitors with homepage banners featuring positive customer testimonials</h4></a> <a href="/use-case/trust-driven-homepage-hero/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="10" data-single-url="/use-case/trust-driven-homepage-hero/"> PREVIEW</a> <a href="/use-case/trust-driven-homepage-hero/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Travel"
data-channels="Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Recommendations"
data-tags="Affinity-Based Personalization,Call Center,Contextual Personalization"
data-href="/use-case/call-center-data-driven-personalization/"
data-use-case-id="105822"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["travel"],"case-channel":["web"],"case-pages":["homepage"],"case-efforts":["medium"],"case-experience":["recommendations"],"case-tags":["affinity-based-personalization","call-center","contextual-personalization"],"menu_order":295,"date":1567516311}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/call-center-data-driven-personalization/">Journey Personalization</a> <a href="/use-case/call-center-data-driven-personalization/" class="use_case_item_link"><h4>Personalizing the online customer journey using unique, call center data</h4></a> <a href="/use-case/call-center-data-driven-personalization/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="11" data-single-url="/use-case/call-center-data-driven-personalization/"> PREVIEW</a> <a href="/use-case/call-center-data-driven-personalization/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Product Discovery"
data-themes-en="Product Discovery"
data-industries="Finance"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Dynamic Content,Notifications and Widgets,Overlays and Popups"
data-tags="Affinity-Based Personalization,Self-Segmentation Surveys"
data-href="/use-case/using-self-segmentation-web-surveys-in-finance/"
data-use-case-id="122520"
data-filter-props="{"cookies":null,"case-theme":["product-discovery"],"case-industry":["finance"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["medium"],"case-experience":["dynamic-content","notifications","overlays"],"case-tags":["affinity-based-personalization","customer-surveys"],"menu_order":365,"date":1589999282}"
><div class="use_cases_item product-discovery product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/using-self-segmentation-web-surveys-in-finance/">Product Discovery</a> <a href="/use-case/using-self-segmentation-web-surveys-in-finance/" class="use_case_item_link"><h4>Surfacing self-segmentation surveys to gather intel from new visitors</h4></a> <a href="/use-case/using-self-segmentation-web-surveys-in-finance/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="12" data-single-url="/use-case/using-self-segmentation-web-surveys-in-finance/"> PREVIEW</a> <a href="/use-case/using-self-segmentation-web-surveys-in-finance/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Email Capture Strategies"
data-themes-en="Email Capture Strategies"
data-industries="eCommerce"
data-channels="Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Notifications and Widgets,Overlays and Popups"
data-tags="Personalized Messages"
data-href="/use-case/tailored-newsletter-signup-offer/"
data-use-case-id="105318"
data-filter-props="{"cookies":null,"case-theme":["subscription-personalization"],"case-industry":["ecommerce","acf[beauty]"],"case-channel":["web"],"case-pages":["homepage"],"case-efforts":["medium"],"case-experience":["notifications","overlays"],"case-tags":["personalized-messages"],"menu_order":370,"date":1567273220}"
><div class="use_cases_item subscription-personalization subscription-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/tailored-newsletter-signup-offer/">Email Capture Strategies</a> <a href="/use-case/tailored-newsletter-signup-offer/" class="use_case_item_link"><h4>Serving tailored offers and overlays to drive newsletter sign ups</h4></a> <a href="/use-case/tailored-newsletter-signup-offer/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="13" data-single-url="/use-case/tailored-newsletter-signup-offer/"> PREVIEW</a> <a href="/use-case/tailored-newsletter-signup-offer/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Promotional Messaging"
data-themes-en="Promotional Messaging"
data-industries="Gaming"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content,Notifications and Widgets,Overlays and Popups"
data-tags="Affinity-Based Personalization,Personalized Messages"
data-href="/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/"
data-use-case-id="124371"
data-filter-props="{"cookies":null,"case-theme":["promotional-messaging"],"case-industry":["gaming"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content","notifications","overlays"],"case-tags":["affinity-based-personalization","personalized-messages"],"menu_order":380,"date":1591216582}"
><div class="use_cases_item promotional-messaging promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/">Promotional Messaging</a> <a href="/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/" class="use_case_item_link"><h4>Show highly targeted promotions and call-to-actions for onsite visitors</h4></a> <a href="/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="14" data-single-url="/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/"> PREVIEW</a> <a href="/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Abandonment and Reengagement"
data-themes-en="Abandonment and Reengagement"
data-industries="Finance"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Affinity-Based Personalization"
data-href="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/"
data-use-case-id="122470"
data-filter-props="{"cookies":null,"case-theme":["abandonment-and-reengagement"],"case-industry":["finance"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["affinity-based-personalization"],"menu_order":385,"date":1589998745}"
><div class="use_cases_item abandonment-and-reengagement abandonment-and-reengagement"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/">Abandonment and Reengagement</a> <a href="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/" class="use_case_item_link"><h4>Show a personalized homepage experience to re-engage with returning users using their browsing history</h4></a> <a href="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="15" data-single-url="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/"> PREVIEW</a> <a href="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Promotional Messaging"
data-themes-en="Promotional Messaging"
data-industries="Travel"
data-channels="Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Affinity-Based Personalization,Content Recommendations,Contextual Personalization,Geo-Based Personalization,Layout Personalization,Menu Personalization"
data-href="/use-case/tailored-homepage-messaging/"
data-use-case-id="104787"
data-filter-props="{"cookies":null,"case-theme":["promotional-messaging"],"case-industry":["travel"],"case-channel":["web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["affinity-based-personalization","content-recommendations","contextual-personalization","geo-based-personalization","layout-personalization","menu-personalization"],"menu_order":455,"date":1567268841}"
><div class="use_cases_item promotional-messaging promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/tailored-homepage-messaging/">Promotional Messaging</a> <a href="/use-case/tailored-homepage-messaging/" class="use_case_item_link"><h4>Displaying personalized destinations on the homepage to encourage bookings</h4></a> <a href="/use-case/tailored-homepage-messaging/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="16" data-single-url="/use-case/tailored-homepage-messaging/"> PREVIEW</a> <a href="/use-case/tailored-homepage-messaging/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Content Personalization"
data-themes-en="Content Personalization"
data-industries="Travel"
data-channels="Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Contextual Personalization,Seasonal Campaigns"
data-href="/use-case/behavior-based-homepage-banners/"
data-use-case-id="104742"
data-filter-props="{"cookies":true,"case-theme":["content-personalization"],"case-industry":["travel"],"case-channel":["web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["contextual-personalization","seasonal-campaigns"],"menu_order":465,"date":1567268589}"
><div class="use_cases_item content-personalization content-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/behavior-based-homepage-banners/">Content Personalization</a> <a href="/use-case/behavior-based-homepage-banners/" class="use_case_item_link"><h4>Serving personalized behavior-based homepage banners</h4></a> <a href="/use-case/behavior-based-homepage-banners/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="17" data-single-url="/use-case/behavior-based-homepage-banners/"> PREVIEW</a> <a href="/use-case/behavior-based-homepage-banners/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Media"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Custom Code Experiences,Recommendations"
data-tags="Affinity-Based Personalization,Video Recommendation Strategies"
data-href="/use-case/video-driven-homepage-optimization/"
data-use-case-id="104656"
data-filter-props="{"cookies":true,"case-theme":["journey-personalization"],"case-industry":["media"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["medium"],"case-experience":["custom-code","recommendations"],"case-tags":["affinity-based-personalization","video-recommendation-strategies"],"menu_order":485,"date":1567267914}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/video-driven-homepage-optimization/">Journey Personalization</a> <a href="/use-case/video-driven-homepage-optimization/" class="use_case_item_link"><h4>Tailoring homepage content to drive video consumption</h4></a> <a href="/use-case/video-driven-homepage-optimization/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="18" data-single-url="/use-case/video-driven-homepage-optimization/"> PREVIEW</a> <a href="/use-case/video-driven-homepage-optimization/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Promotional Messaging"
data-themes-en="Promotional Messaging"
data-industries="eCommerce"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content,Recommendations"
data-tags="Contextual Personalization,Geo-Based Personalization,Product Recommendation Strategies,Weather-Based Personalization"
data-href="/use-case/weather-targeted-recommendations/"
data-use-case-id="104605"
data-filter-props="{"cookies":true,"case-theme":["promotional-messaging"],"case-industry":["ecommerce","acf[athletics]"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content","recommendations"],"case-tags":["contextual-personalization","geo-based-personalization","product-recommendation-strategies","weather-based-personalization"],"menu_order":496,"date":1567174900}"
><div class="use_cases_item promotional-messaging promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/weather-targeted-recommendations/">Promotional Messaging</a> <a href="/use-case/weather-targeted-recommendations/" class="use_case_item_link"><h4>Powering effective product recommendations using weather targeting</h4></a> <a href="/use-case/weather-targeted-recommendations/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="19" data-single-url="/use-case/weather-targeted-recommendations/"> PREVIEW</a> <a href="/use-case/weather-targeted-recommendations/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Product Discovery"
data-themes-en="Product Discovery"
data-industries="eCommerce"
data-channels="Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Dynamic Content"
data-tags="Affinity-Based Personalization,Contextual Personalization,Product Recommendation Strategies"
data-href="/use-case/top-to-bottom-homepage-personalization/"
data-use-case-id="104562"
data-filter-props="{"cookies":true,"case-theme":["product-discovery"],"case-industry":["ecommerce","acf[footwear]"],"case-channel":["web"],"case-pages":["homepage"],"case-efforts":["medium"],"case-experience":["dynamic-content"],"case-tags":["affinity-based-personalization","contextual-personalization","product-recommendation-strategies"],"menu_order":501,"date":1567174404}"
><div class="use_cases_item product-discovery product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/top-to-bottom-homepage-personalization/">Product Discovery</a> <a href="/use-case/top-to-bottom-homepage-personalization/" class="use_case_item_link"><h4>Improving the homepage user experience by personalizing multiple homepage elements</h4></a> <a href="/use-case/top-to-bottom-homepage-personalization/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="20" data-single-url="/use-case/top-to-bottom-homepage-personalization/"> PREVIEW</a> <a href="/use-case/top-to-bottom-homepage-personalization/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Promotional Messaging"
data-themes-en="Promotional Messaging"
data-industries="eCommerce"
data-channels="Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Geo-Based Personalization,Seasonal Campaigns,Weather-Based Personalization"
data-href="/use-case/weather-targeted-banners/"
data-use-case-id="104518"
data-filter-props="{"cookies":true,"case-theme":["promotional-messaging"],"case-industry":["ecommerce","acf[athletics]"],"case-channel":["web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["geo-based-personalization","seasonal-campaigns","weather-based-personalization"],"menu_order":506,"date":1567174009}"
><div class="use_cases_item promotional-messaging promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/weather-targeted-banners/">Promotional Messaging</a> <a href="/use-case/weather-targeted-banners/" class="use_case_item_link"><h4>Presenting relevant offers based on the local weather</h4></a> <a href="/use-case/weather-targeted-banners/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="21" data-single-url="/use-case/weather-targeted-banners/"> PREVIEW</a> <a href="/use-case/weather-targeted-banners/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Product Discovery"
data-themes-en="Product Discovery"
data-industries="eCommerce"
data-channels="Web"
data-impacted-pages=""
data-efforts="High"
data-experience="Dynamic Content"
data-tags="Affinity-Based Personalization,Contextual Personalization,Seasonal Campaigns"
data-href="/use-case/dynamic-content-homepage-experience/"
data-use-case-id="104474"
data-filter-props="{"cookies":null,"case-theme":["product-discovery"],"case-industry":["ecommerce","acf[beauty]","acf[electronics]","acf[fashion]"],"case-channel":["web"],"case-pages":["homepage"],"case-efforts":["high"],"case-experience":["dynamic-content"],"case-tags":["affinity-based-personalization","contextual-personalization","seasonal-campaigns"],"menu_order":511,"date":1567173695}"
><div class="use_cases_item product-discovery product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/dynamic-content-homepage-experience/">Product Discovery</a> <a href="/use-case/dynamic-content-homepage-experience/" class="use_case_item_link"><h4>Encouraging visitors to browse through more products using personalized homepages</h4></a> <a href="/use-case/dynamic-content-homepage-experience/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="22" data-single-url="/use-case/dynamic-content-homepage-experience/"> PREVIEW</a> <a href="/use-case/dynamic-content-homepage-experience/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Email Capture Strategies"
data-themes-en="Email Capture Strategies"
data-industries="eCommerce"
data-channels="Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Overlays and Popups"
data-tags="Seasonal Campaigns"
data-href="/use-case/gamified-holiday-promotions/"
data-use-case-id="103319"
data-filter-props="{"cookies":null,"case-theme":["subscription-personalization"],"case-industry":["ecommerce","acf[other]"],"case-channel":["web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["overlays"],"case-tags":["seasonal-campaigns"],"menu_order":551,"date":1566484158}"
><div class="use_cases_item subscription-personalization subscription-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/gamified-holiday-promotions/">Email Capture Strategies</a> <a href="/use-case/gamified-holiday-promotions/" class="use_case_item_link"><h4>Gamifying promotions to drive engagement and increase conversions</h4></a> <a href="/use-case/gamified-holiday-promotions/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="23" data-single-url="/use-case/gamified-holiday-promotions/"> PREVIEW</a> <a href="/use-case/gamified-holiday-promotions/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Product Discovery"
data-themes-en="Product Discovery"
data-industries="eCommerce"
data-channels="Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Multi-Touch Campaigns"
data-tags="Affinity-Based Personalization"
data-href="/use-case/site-wide-category-experiences/"
data-use-case-id="103248"
data-filter-props="{"cookies":null,"case-theme":["product-discovery"],"case-industry":["ecommerce","acf[beauty]","acf[electronics]","acf[fashion]"],"case-channel":["web"],"case-pages":["homepage"],"case-efforts":["medium"],"case-experience":["multi-touch-campaigns"],"case-tags":["affinity-based-personalization"],"menu_order":596,"date":1566478311}"
><div class="use_cases_item product-discovery product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/site-wide-category-experiences/">Product Discovery</a> <a href="/use-case/site-wide-category-experiences/" class="use_case_item_link"><h4>Creating site-wide single-category experiences in a multi-category online mall</h4></a> <a href="/use-case/site-wide-category-experiences/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="24" data-single-url="/use-case/site-wide-category-experiences/"> PREVIEW</a> <a href="/use-case/site-wide-category-experiences/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="26"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="eCommerce"
data-channels="Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Custom Code Experiences"
data-tags="Affinity-Based Personalization,Menu Personalization"
data-href="/use-case/personalized-navigation-menu/"
data-use-case-id="103245"
data-filter-props="{"cookies":false,"case-theme":["journey-personalization"],"case-industry":["ecommerce","acf[beauty]","acf[electronics]","acf[fashion]"],"case-channel":["web"],"case-pages":["homepage"],"case-efforts":["medium"],"case-experience":["custom-code"],"case-tags":["affinity-based-personalization","menu-personalization"],"menu_order":601,"date":1566474984}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/personalized-navigation-menu/">Journey Personalization</a> <a href="/use-case/personalized-navigation-menu/" class="use_case_item_link"><h4>Resorting the navigation menu based on each visitor’s affinities and preferred categories</h4></a> <a href="/use-case/personalized-navigation-menu/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="25" data-single-url="/use-case/personalized-navigation-menu/"> PREVIEW</a> <a href="/use-case/personalized-navigation-menu/" class="use_cases_details"> DETAILS</a></div></div></div><div class="use-cases-grid-loader" style="display: none;"><figure class="use-cases-grid-loader_inner"><ul class="use-cases-grid-loader_dots"><li></li><li></li><li></li></ul> <span>Loading examples</span></figure></div><div class="use-cases-load-more"><p class="load_more_viewing"> You’re viewing <span class="viewing_posts">0</span> of <span class="found_posts">0</span> use cases</p><div class="use_cases_progress_bar_wrap"><div class="use_cases_progress_bar" style="width:0%"></div></div> <button class="use_cases_load_more_button"> LOAD MORE</button></div></div> <input type="hidden" name="use-cases-index-url" value="https://www.dynamicyield.com/examples/impacted-pages/homepage/" /> <script type="text/javascript">$ = jQuery.noConflict();
function change_progress_bar() {
var found_posts = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-found-posts'));
var current_page = parseInt(jQuery('.use_cases_item_wrap:visible').last().attr('data-current-page'));
var posts_per_page = parseInt(jQuery('.use_cases_item_wrap:visible').last().attr('data-posts-per-page'));
var max_num_pages = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-max-num-pages'));
var viewing_pages = 0;
var progress_bar = '0%';
if(current_page < max_num_pages){
viewing_pages = (current_page * posts_per_page);
progress_bar = (current_page * posts_per_page) * 100 / found_posts +'%';
jQuery(".use_cases_load_more_button").show();
}else{
viewing_pages = found_posts;
progress_bar = '100%';
jQuery(".use_cases_load_more_button").hide();
jQuery('.use-case-popup-slick-item.load-more-modal').remove();
}
if(isNaN(found_posts)) {
jQuery('.use-cases-grid-header').find('.use_cases_found').find('.cases-count').html("No");
jQuery('.use-cases-load-more').find('.load_more_viewing').html("Oh! No results for your selected criteria. Try choosing a different set of tags.");
jQuery('.use-cases-load-more').find('.use_cases_progress_bar_wrap').hide();
} else {
jQuery('.use-cases-grid-header').find('.use_cases_found').find('.cases-count').html(found_posts);
jQuery('.use-cases-load-more').find('.use_cases_progress_bar_wrap').show();
jQuery('.use-cases-load-more').find('.use_cases_progress_bar').width(progress_bar);
jQuery('.use-cases-load-more').find('.load_more_viewing').html("You're viewing <span class=\"viewing_posts\"></span> of <span class=\"found_posts\"></span> use cases");
jQuery('.use-cases-load-more').find('.viewing_posts').html(viewing_pages);
jQuery('.use-cases-load-more').find('.found_posts').html(found_posts);
}
}
change_progress_bar();
function collectFiltersData() {
var order_value = jQuery('.use-cases-grid-header .use_cases_sort').find('.sort_filter_current span').attr('data-filtering'),
filters_obj = {};
if (jQuery('.use-cases-grid-wrapper').length) {
jQuery('.use-cases-grid-wrapper').find('.filter-dropdown > .filter-dropdown-nav').each(function(index) {
var data_filter_group = jQuery(this).attr('data-filter-group');
filters_obj[data_filter_group] = [];
jQuery(this).find('.filter_label input:checked').each(function(index) {
filters_obj[data_filter_group].push( jQuery(this).attr('data-filter') ) ;
});
});
}
if (jQuery('.post-type-archive-use-case.search').length) {
var search_value = jQuery('.post-type-archive-use-case.search').find('.main_title span').attr('data-search');
filters_obj['s'] = search_value;
}
filters_obj['order'] = order_value;
filters_obj['gate'] = jQuery('.use-cases-grid-wrapper').find('.filters_wrap.filter_buttons').find('.filters-gate-dropdown').find('li.current').attr('data-gate');
filters_obj['case_cookies'] = jQuery('.filter-cookies-switch-input').attr('data-filter');
// Append the query params to the URL on filters change
var filter_query = {};
$.each(filters_obj, function(index) {
if(this.length > 0) {
if(! Array.isArray(this)) {
filter_query[index.replace('case_', '')] = this.toString();
if(jQuery('.filter-cookies-switch-input').is(':checked')) {
filter_query[index.replace('case_', '')] = this.toString();
} else {
delete filters_obj.case_cookies;
}
} else {
filter_query[index.replace('case_', '')] = this.join(',');
}
}
});
var query = $.param(filter_query);
window.history.pushState('', '', '#' + query);
jQuery('input[name="use-cases-index-url"]').val(window.location.href);
return filters_obj;
}
function collectFiltersElements() {
var filters_elements = '',
filter_elements_count = 0;
if (jQuery('.use-cases-grid-wrapper').length) {
jQuery('.use-cases-grid-wrapper').find('.filter-dropdown > .filter-dropdown-nav').each(function(index) {
var filter_group = jQuery(this),
data_filter_group = filter_group.attr('data-filter-group');
jQuery(this).find('> .filter_item').each(function(index) {
if(jQuery(this).find(' > .filter_label > input:checked').length > 0) {
var filter_text = jQuery(this).find(' > .filter_label > input:checked').attr('data-filter-name');
var data_checked_filter = jQuery(this).find(' > .filter_label > input:checked').attr('data-filter');
if(data_filter_group == 'case_efforts') {
filter_text += ' Effort';
}
var filter_element = '<span class="filter_item" data-checked-group="'+ data_filter_group +'" data-checked-filter="'+ data_checked_filter +'">' + filter_text + '</span>';
filters_elements += filter_element;
filter_elements_count++;
}
else if(
jQuery(this).find('.filter-dropdown-nav input:checked').length > 0
) {
jQuery(this).find('.filter-dropdown-nav input:checked').each(function() {
var filter_text = jQuery(this).attr('data-filter-name');
var data_checked_filter = jQuery(this).attr('data-filter');
if(data_filter_group == 'case_efforts') {
filter_text += ' Effort';
}
var filter_element = '<span class="filter_item" data-checked-group="'+ data_filter_group +'" data-checked-filter="'+ data_checked_filter +'">' + filter_text + '</span>';
filters_elements += filter_element;
filter_elements_count++;
});
}
});
});
var inputSwitch = jQuery('.use-cases-grid-wrapper').find('.filter-cookies-switch-input:checked');
if(inputSwitch.length > 0) {
var filter_text = inputSwitch.attr('data-filter-name');
var data_checked_filter = inputSwitch.attr('data-filter');
var filter_element = '<span class="filter_item filter_item--cookies" data-checked-filter="'+ data_checked_filter +'">' + filter_text + '</span>';
filters_elements += filter_element;
filter_elements_count++;
}
}
if(filters_elements.length > 0){
jQuery('.use-cases-grid-header').addClass('is_checked');
if(filter_elements_count > 1) {
jQuery('.use-cases-grid-header').addClass('is_checked_multiple');
} else {
jQuery('.use-cases-grid-header').removeClass('is_checked_multiple');
}
}else{
jQuery('.use-cases-grid-header').removeClass('is_checked');
jQuery('.use-cases-grid-header').removeClass('is_checked_multiple');
}
return filters_elements;
}
function loadTemplates(pageNumber, filtersArr, loadType, postsPerPage) {
// Push all the use cases into an array
var use_cases_to_filter = [],
use_cases_to_display = [];
$('.use_cases_item_wrap').each(function() {
// Get the props
var filter_props = JSON.parse(
$(this).attr('data-filter-props')
);
// Filter the cookies
if(
filtersArr.case_cookies === undefined ||
filtersArr.case_cookies === false ||
(
(
filtersArr.case_cookies === true ||
filtersArr.case_cookies === 'no'
) &&
filter_props.cookies === true
)
) {
use_cases_to_filter.push({
el: $(this),
props: filter_props
});
}
});
// Collect all the use cases matching the filters,
// by removing irrelevant use cases from the array
$.each(use_cases_to_filter, function(key) {
// Get the gate and props
var gate = filtersArr.gate,
props = this.props;
// Set the is_valid object, that will contain all the
// terms matching the filters.
var is_valid = {};
// Go over all the filters and set the values in the is_valid array
$.each(filtersArr, function(key) {
var filter_name = key.replace('case_', 'case-');
// Skip irrelevant filters
if(
key !== 'gate' &&
key !== 'order' &&
key !== 'case_cookies' &&
key !== 's' &&
this.length > 0
) {
// Run the comparison
var filters_intersect = this.filter(function(value) {
return props[filter_name].includes(value);
});
is_valid[filter_name] = (gate === 'and' ? filters_intersect.length === this.length : filters_intersect.length > 0);
} else if(
key !== 'gate' &&
key !== 'order' &&
key !== 'case_cookies' &&
key !== 's' &&
this.length <= 0
) {
is_valid[filter_name] = 'empty';
}
});
// Check if any filters were assigned
var filters_assigned = Object.values(is_valid).filter(function(value) {
return value === 'empty';
}).length < 7;
// Filter the elements based on the gate
if(
(
gate === 'and' &&
Object.values(is_valid).indexOf(false) < 0
) ||
(
gate === 'or' &&
(
Object.values(is_valid).indexOf(true) > -1 ||
! filters_assigned
)
) ||
(
gate !== 'and' &&
gate !== 'or'
)
) {
use_cases_to_display.push({
el: this.el,
order: filtersArr.order === 'menu_order' ? props.menu_order : props.date
});
}
});
// Order the items
use_cases_to_display.sort(function(a, b) {
return a.order - b.order;
});
// Reverse the array if filtering by date
if(filtersArr.order === 'date') {
use_cases_to_display = use_cases_to_display.reverse();
}
// Set the cases_found param
var cases_found = use_cases_to_display.length;
// Get the relevant chunk of items based on the calculated offset
// also, as this is the final step, extract the elements without the 'order' prop
use_cases_to_display = use_cases_to_display.slice(0, pageNumber * postsPerPage)
.map(item => item.el);
// Now, render the changes
// First, hide it and set the order data attribute to 9999
$('.use_cases_item_wrap').hide()
.attr('data-order', 9999);
// Do the same to the modals and set the 'modal-ignored' class
$('.use-case-popup-slick-item').attr('data-order', 9999)
.addClass('modal-ignored');
// Go over the items and set the data-order param
$.each(use_cases_to_display, function(key) {
$(this).attr('data-order', key)
.find('.use_cases_preview')
.attr('data-slideindex', key);
// Find the modal related to that element,
// add the data-order attribute as well and
// remove the 'modal-ignored' class from it
var use_case_id = $(this).attr('data-use-case-id');
$('.use-case-popup-slick-item[data-use-case-id="' + use_case_id + '"]')
.attr('data-order', key)
.removeClass('modal-ignored');
});
// Reorder the items
$('.use_cases_grid_wrap .use-cases-grid-posts').reorder_children('.use_cases_item_wrap');
// Reorder the modals as well
$('.use-cases-popup-slick-wrapper').reorder_children('.use-case-popup-slick-item');
// Show all items
$.each(use_cases_to_display, function(key) {
$(this).show();
});
// Update the attributes on the cards
$('.use_cases_item_wrap').attr('data-found-posts', cases_found);
$('.use_cases_item_wrap').attr('data-current-page', pageNumber);
$('.use_cases_item_wrap').attr('data-max-num-pages', Math.ceil(cases_found / $('.use_cases_item_wrap').last().attr('data-posts-per-page')));
change_progress_bar();
$(".use-cases-grid-wrapper").removeClass('filters_open');
$('.use_cases_filters_selected').html(collectFiltersElements()).addClass('is-active');
if($('.use_cases_filters_selected').width() > $('.use-cases-grid-header').width() - $('.use_cases_found').width() - $('.use_cases_sort').width() - $('.use_cases_search').width() - 15) {
$('.use-cases-grid-header').addClass('too-wide');
} else {
$('.use-cases-grid-header').removeClass('too-wide');
}
}
jQuery('.archive_use_cases_content .use_cases_grid_wrap, .post-type-archive-use-case.search .use_cases_grid_wrap').on('click','.sort_items li span', function() {
if(! jQuery(this).hasClass('current')) {
var sort_filter = jQuery('.sort_filter');
sort_filter.find('li span').removeClass('current');
jQuery(this).addClass('current');
jQuery(this).parents('.sort_filter').find('.sort_filter_current span')
.html(jQuery(this).html())
.attr('data-filtering', jQuery(this).attr('data-filter'));
var filter_data = collectFiltersData();
var current_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-current-page'));
var posts_per_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-posts-per-page'));
loadTemplates(1, filter_data, null, current_page * posts_per_page );
}
});
jQuery('.use-cases-grid-wrapper .filter_buttons, .filter-dropdown > .filter-dropdown-nav').on('click','.apply_button', function() {
var dropdown_nav = jQuery(this).parents('.filter-dropdown-nav');
dropdown_nav.hide();
setTimeout(function() {
dropdown_nav.removeAttr('style');
}, 200);
var filter_data = collectFiltersData();
var current_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-current-page'));
var posts_per_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-posts-per-page'));
loadTemplates(1, filter_data, null, current_page * posts_per_page);
});
jQuery('.use-cases-grid-wrapper .filter-cookies-switch-input').on('change', function() {
var filter_data = collectFiltersData();
if(this.checked) {
filter_data['case_cookies'] = true;
} else {
filter_data['case_cookies'] = false;
}
var current_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-current-page'));
var posts_per_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-posts-per-page'));
loadTemplates(1, filter_data, null, current_page * posts_per_page);
});
jQuery('.use_cases_grid_wrap .use-cases-load-more').on('click','.use_cases_load_more_button', function() {
var page;
var current_page = parseInt(jQuery('.use_cases_item_wrap:visible').last().attr('data-current-page'));
var posts_per_page = parseInt(jQuery('.use_cases_item_wrap:visible').last().attr('data-posts-per-page'));
if(posts_per_page == 64) {
page = current_page + 1;
}else{
page = (posts_per_page / 64) + 1;
}
var filter_data = collectFiltersData();
loadTemplates(page, filter_data, 'load-more', 64);
});
jQuery('body').on('click', '.use_cases_load_more_button.modal-button', function(e) {
jQuery('#use-case-modal').modal('hide');
var top_offset = jQuery('#main-header').outerHeight() + (jQuery('body').hasClass('admin-bar') ? jQuery('#wpadminbar').outerHeight() : 0);
jQuery('body, html').animate({ scrollTop: jQuery('.use_cases_item_wrap:visible').last().offset().top + jQuery('.use_cases_item_wrap:visible').last().outerHeight() - top_offset - 20 }, 500);
jQuery('.use_cases_grid_wrap .use-cases-load-more').find('.use_cases_load_more_button').click();
});
jQuery('body').on('click', '.additional-sub-verticals button', function(e) {
e.preventDefault();
if(! jQuery(this).hasClass('is-current')) {
var container = jQuery(this).parents('.additional-sub-verticals'),
use_case = jQuery(this).parents('.use-case-popup-slick-item');
container.find('button').not(jQuery(this)).removeClass('is-current');
jQuery(this).addClass('is-current');
var config = $.parseJSON(jQuery(this).attr('data-config'));
if(! jQuery(this).hasClass('is-default')) {
use_case.find('.case_results').fadeOut(200);
} else {
use_case.find('.case_results').fadeIn(200);
}
// Who
if(config.who_content && config.who_content.length > 0) {
use_case.find('.case_who > span').fadeOut(200, function() {
use_case.find('.case_who > span').html(config.who_content);
});
setTimeout(function() {
use_case.find('.case_who > span').fadeIn(100);
}, 200);
}
// Title
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};</script> <div class="modal fade" id="use-case-modal" tabindex="-1" role="dialog" data-backdrop="false" aria-labelledby="useCaseOverlayLabel"><div class="et_pb_row"><div class="modal-dialog" role="document"><div class="row"> <a type="button" class="close x" data-dismiss="modal" aria-label="close"></a></div><div class="modal-content"><div class="modal-body"><div class="use-case-popup-wrapper"><div class="use-cases-popup-slick-wrapper"><div class="use-case-popup-slick-item " data-single-url="/use-case/deep-learning-recommendations/" data-use-case-id="156962"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar product-discovery"><div class="use_case_sidebar_header"> <span class="use_case_theme">Product Discovery</span><h4>Recommend the next best product per user with deep learning</h4> <a href="/use-case/deep-learning-recommendations/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A leading Spanish electronics retailer</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="https://www.dynamicyield.com/examples/industry/quick-service-restaurants/ "><span class="underlined">Quick Service Restaurants</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[other]"><span class="underlined">Other</span></a>, <a href="/personalization-examples/#industry=acf[footwear]"><span class="underlined">Footwear & Accessories</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-app/ "><span class="underlined">Mobile App</span></a>, <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>- 181% more add-to-carts <br>- 252% increase in purchases <br>- Over €290,000 in incremental revenue</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/deep-learning-recommendations/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay- overlayindex-"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" 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Unable to accomplish this with traditional machine learning models, retailers should experiment with advanced deep learning algorithms versus those that showcase items that may be similar or complementary, but not personalized.<\/p>\n"}" class="">Footwear & Accessories</button></div></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/continuous-recommendation-testing-on-the-homepage/" data-use-case-id="122009"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar product-discovery"><div class="use_case_sidebar_header"> <span class="use_case_theme">Product Discovery</span><h4>Continuous A/B testing of Homepage recommendation strategies</h4> <a href="/use-case/continuous-recommendation-testing-on-the-homepage/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>One of Europe’s largest electronic retailers</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/continuous-recommendation-testing-on-the-homepage/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-1 overlayindex-1"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/05/ecomm-homepage-recs-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/05/ecomm-homepage-recs-overlay@x2.png" class="popup-example b-lazy" width="710" height="594" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/testing-the-order-of-the-homepage-elements/" data-use-case-id="121925"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Testing the order of homepage elements to increase engagement</h4> <a href="/use-case/testing-the-order-of-the-homepage-elements/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Online lingerie and loungewear brand</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>9% increase in CTA completion on the winning variation</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/layout-personalization/ "><span class="underlined">Layout Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/testing-the-order-of-the-homepage-elements/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-2 overlayindex-2"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/05/ecomm-multitouch-mobile-hp-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/05/ecomm-multitouch-mobile-hp-overlay@x2.png" class="popup-example b-lazy" width="653" height="768" style="height:auto;"><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal 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popular beauty retailer<\/p>\n","strategy_content":"","hypothesis_content":"<p>Quizzes and product finders provide an interactive way for users to identify products they would be potentially interested in. However, because surveys require site visitors to invest time, it can be challenging to convince them to complete it. Therefore it is crucial for retailers to find the most optimal layout that will capture the average user&#8217;s attention. This can only be done by testing different page layout variations against one another until the winner is found.<\/p>\n"}" class="">Beauty & Personal Care</button><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1905,"name":"Consumer Electronics","slug":"electronics","term_group":0,"term_taxonomy_id":1905,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"22"},"alternative_title":"Testing the order of homepage elements to increase 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15:46:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":376,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-255x300.png","medium-width":255,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","medium_large-width":320,"medium_large-height":376,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","large-width":320,"large-height":376,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","1536x1536-width":320,"1536x1536-height":376,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","2048x2048-width":320,"2048x2048-height":376,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-80x94.png","template-small-thumb-width":80,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-320x250.png","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":376,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-320x284.png","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":376}},"who_content":"<p>Online lingerie and loungewear brand<\/p>\n","strategy_content":"","hypothesis_content":"<p>Quizzes and product finders provide an interactive way for users to identify products they would be potentially interested in. However, because surveys require site visitors to invest time, it can be challenging to convince them to complete it. Therefore it is crucial for retailers to find the most optimal layout that will capture the average user&#8217;s attention. This can only be done by testing different page layout variations against one another until the winner is found.<\/p>\n"}" class="is-current is-default">Fashion & Apparel</button></div></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/mobile-product-discovery-survey/" data-use-case-id="106781"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar product-discovery"><div class="use_case_sidebar_header"> <span class="use_case_theme">Product Discovery</span><h4>Creating a user survey to better segment mobile visitors and serve them recommendations</h4> <a href="/use-case/mobile-product-discovery-survey/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large fashion retailer</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-app/ "><span class="underlined">Mobile App</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/customer-surveys/ "><span class="underlined">Self-Segmentation Surveys</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/mobile-product-discovery-survey/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-3 overlayindex-3"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/73-self-segmentation-product-discovery-survey-overlay.gif|https://www.dynamicyield.com/wp-content/uploads/2019/09/73-self-segmentation-product-discovery-survey-overlay@x2.gif" class="popup-example b-lazy" width="276" height="549" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/user-affinity-based-filter-ordering/" data-use-case-id="106651"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Designing personalized filters based on user affinity to ease the navigation experience</h4> <a href="/use-case/user-affinity-based-filter-ordering/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large apparel retailer</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-app/ "><span class="underlined">Mobile App</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/menu-personalization/ "><span class="underlined">Menu Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/user-affinity-based-filter-ordering/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-4 overlayindex-4"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/70-navigation-personalization-user-affinity-feed-filters-overlay.gif|https://www.dynamicyield.com/wp-content/uploads/2019/09/70-navigation-personalization-user-affinity-feed-filters-overlay@x2.gif" class="popup-example b-lazy" width="276" height="549" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/gamify-experiences-to-increase-player-engagement-in-igaming/" data-use-case-id="124473"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar promotional-messaging"><div class="use_case_sidebar_header"> <span class="use_case_theme">Promotional Messaging</span><h4>Gamify experiences like “scratch-off” overlays and “wheel of fortune” spinners to increase new player engagement</h4> <a href="/use-case/gamify-experiences-to-increase-player-engagement-in-igaming/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large Spanish online casino company</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/gaming/ "><span class="underlined">Gaming</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/personalized-messages/ "><span class="underlined">Personalized Messages</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/gamify-experiences-to-increase-player-engagement-in-igaming/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-5 overlayindex-5"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-gamifying-experiences-overlay.gif|https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-gamifying-experiences-overlay@x2.gif" class="popup-example b-lazy" width="647" height="417" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/dynamic-native-ads-homepage/" data-use-case-id="106400"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Featuring popular destinations to guide users’ travel plans</h4> <a href="/use-case/dynamic-native-ads-homepage/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>One of the UK’s largest travel booking portals</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/travel/ "><span class="underlined">Travel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/geo-based-personalization/ "><span class="underlined">Geo-Based Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/dynamic-native-ads-homepage/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-6 overlayindex-6"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/64-homepage-personalzation-dynamic-ads-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/09/64-homepage-personalzation-dynamic-ads-overlay@x2.png" class="popup-example b-lazy" width="710" height="472" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/user-behavior-based-content-recommendations/" data-use-case-id="106226"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar content-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Content Personalization</span><h4>Serving personalized content recommendations based on user behavior</h4> <a href="/use-case/user-behavior-based-content-recommendations/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Multimedia publisher</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/media/ "><span class="underlined">Media</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>32% uplift in CTR for the personalized and optimized recommendations vs. the ‘newest articles’ control group</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/content-recommendations/ "><span class="underlined">Content Recommendations</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/user-behavior-based-content-recommendations/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-7 overlayindex-7"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/60-content-personalization-user-behavior-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/09/60-content-personalization-user-behavior-overlay@x2.png" class="popup-example b-lazy" width="683" height="472" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/contextual-based-homepage-hero-banners-in-finance/" data-use-case-id="122413"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Using contextual data to segment new users for an experience</h4> <a href="/use-case/contextual-based-homepage-hero-banners-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large consumer insurance services company in the United States</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/personalization-for-anonymous-visitors/ "><span class="underlined">Personalization for Anonymous Visitors</span></a>, <a href="https://www.dynamicyield.com/examples/tag/weather-based-personalization/ "><span class="underlined">Weather-Based Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/contextual-based-homepage-hero-banners-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-8 overlayindex-8"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-personalized-hp-banner-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-personalized-hp-banner-overlay@x2.png" class="popup-example b-lazy" width="692" height="555" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/user-affinity-based-recommendations/" data-use-case-id="106052"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar product-discovery"><div class="use_case_sidebar_header"> <span class="use_case_theme">Product Discovery</span><h4>Serving personalized homepage content and recommendations based on user affinity</h4> <a href="/use-case/user-affinity-based-recommendations/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large retailer of precious metals</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[other]"><span class="underlined">Other</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/user-affinity-based-recommendations/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-9 overlayindex-9"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/56-homepage-personalization-home-recs-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/09/56-homepage-personalization-home-recs-overlay@x2.png" class="popup-example b-lazy" width="699" height="660" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/trust-driven-homepage-hero/" data-use-case-id="105966"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar urgency-and-demand-strategies"><div class="use_case_sidebar_header"> <span class="use_case_theme">Urgency and Demand Strategies</span><h4>Targeting hesitant site visitors with homepage banners featuring positive customer testimonials</h4> <a href="/use-case/trust-driven-homepage-hero/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Europe’s leading airline passenger protection company</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/travel/ "><span class="underlined">Travel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>6.6% uplift in conversions per session vs. their default control group</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/social-proof-messaging/ "><span class="underlined">Social Proof Messaging</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/trust-driven-homepage-hero/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-10 overlayindex-10"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/54-homepage-personalization-testimonials-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/09/54-homepage-personalization-testimonials-overlay@x2.png" class="popup-example b-lazy" width="664" height="418" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/call-center-data-driven-personalization/" data-use-case-id="105822"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Personalizing the online customer journey using unique, call center data</h4> <a href="/use-case/call-center-data-driven-personalization/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>One of the UK’s popular travel booking portals</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/travel/ "><span class="underlined">Travel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/call-center/ "><span class="underlined">Call Center</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/call-center-data-driven-personalization/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-11 overlayindex-11"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/51-journey-personalization-call-center-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/09/51-journey-personalization-call-center-overlay@x2.png" class="popup-example b-lazy" width="659" height="450" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/using-self-segmentation-web-surveys-in-finance/" data-use-case-id="122520"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar product-discovery"><div class="use_case_sidebar_header"> <span class="use_case_theme">Product Discovery</span><h4>Surfacing self-segmentation surveys to gather intel from new visitors</h4> <a href="/use-case/using-self-segmentation-web-surveys-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large mortgage lending company company in Russia</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/customer-surveys/ "><span class="underlined">Self-Segmentation Surveys</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/using-self-segmentation-web-surveys-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-12 overlayindex-12"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-cross-channel-engagement-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-cross-channel-engagement-overlay@x2.png" class="popup-example b-lazy" width="700" height="489" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/tailored-newsletter-signup-offer/" data-use-case-id="105318"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar subscription-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Email Capture Strategies</span><h4>Serving tailored offers and overlays to drive newsletter sign ups</h4> <a href="/use-case/tailored-newsletter-signup-offer/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>An international boutique retailer of natural bath products</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>109% uplift in subscription rate vs. the no-message control group</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/personalized-messages/ "><span class="underlined">Personalized Messages</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/tailored-newsletter-signup-offer/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-13 overlayindex-13"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/40-subscription-personalization-newsletter-signup-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/40-subscription-personalization-newsletter-signup-overlay@x2.png" class="popup-example b-lazy" width="664" height="567" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/" data-use-case-id="124371"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar promotional-messaging"><div class="use_case_sidebar_header"> <span class="use_case_theme">Promotional Messaging</span><h4>Show highly targeted promotions and call-to-actions for onsite visitors</h4> <a href="/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large German online sports betting company</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/gaming/ "><span class="underlined">Gaming</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/personalized-messages/ "><span class="underlined">Personalized Messages</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/highly-targeted-promotions-and-call-to-actions-in-igaming/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-14 overlayindex-14"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-high-target-promos-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-high-target-promos-overlay@x2.png" class="popup-example b-lazy" width="652" height="449" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/" data-use-case-id="122470"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar abandonment-and-reengagement"><div class="use_case_sidebar_header"> <span class="use_case_theme">Abandonment and Reengagement</span><h4>Show a personalized homepage experience to re-engage with returning users using their browsing history</h4> <a href="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large consumer insurance services company in Germany</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-15 overlayindex-15"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-personalized-hp-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-personalized-hp-overlay@x2.png" class="popup-example b-lazy" width="710" height="535" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/tailored-homepage-messaging/" data-use-case-id="104787"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar promotional-messaging"><div class="use_case_sidebar_header"> <span class="use_case_theme">Promotional Messaging</span><h4>Displaying personalized destinations on the homepage to encourage bookings</h4> <a href="/use-case/tailored-homepage-messaging/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Southeast Asia’s largest hotel network</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/travel/ "><span class="underlined">Travel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>19% uplift in Conversion Rate for visitors exposed to the banner vs. the no-banner control group</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/content-recommendations/ "><span class="underlined">Content Recommendations</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/geo-based-personalization/ "><span class="underlined">Geo-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/layout-personalization/ "><span class="underlined">Layout Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/menu-personalization/ "><span class="underlined">Menu Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/tailored-homepage-messaging/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-16 overlayindex-16"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/28-promotional-messaging-personalized-destinations-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/28-promotional-messaging-personalized-destinations-overlay@x2.png" class="popup-example b-lazy" width="710" height="475" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/behavior-based-homepage-banners/" data-use-case-id="104742"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar content-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Content Personalization</span><h4>Serving personalized behavior-based homepage banners</h4> <a href="/use-case/behavior-based-homepage-banners/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Popular UK travel booking site</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/travel/ "><span class="underlined">Travel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>32% uplift if CTR vs. the default variation</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/seasonal-campaigns/ "><span class="underlined">Seasonal Campaigns</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/behavior-based-homepage-banners/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-17 overlayindex-17"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/27-homepage-personalization-banners-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/27-homepage-personalization-banners-overlay@x2.png" class="popup-example b-lazy" width="660" height="559" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/video-driven-homepage-optimization/" data-use-case-id="104656"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Tailoring homepage content to drive video consumption</h4> <a href="/use-case/video-driven-homepage-optimization/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Major American news outlet</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/media/ "><span class="underlined">Media</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>44% uplift in pre-roll ads revenue; 25% uplift in pre-roll ad viewability, and 16% uplift in derived pageviews</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/video-recommendation-strategies/ "><span class="underlined">Video Recommendation Strategies</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/video-driven-homepage-optimization/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-18 overlayindex-18"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/25-video-personalization-homepage-content-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/25-video-personalization-homepage-content-overlay@x2.png" class="popup-example b-lazy" width="682" height="716" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/weather-targeted-recommendations/" data-use-case-id="104605"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar promotional-messaging"><div class="use_case_sidebar_header"> <span class="use_case_theme">Promotional Messaging</span><h4>Powering effective product recommendations using weather targeting</h4> <a href="/use-case/weather-targeted-recommendations/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>The online store for one of England’s largest football clubs</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[athletics]"><span class="underlined">Athletics & Outdoors</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/geo-based-personalization/ "><span class="underlined">Geo-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a>, <a href="https://www.dynamicyield.com/examples/tag/weather-based-personalization/ "><span class="underlined">Weather-Based Personalization</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/weather-targeted-recommendations/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-19 overlayindex-19"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/24-weather-personalization-product-recs-targeting-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/24-weather-personalization-product-recs-targeting-overlay@x2.png" class="popup-example b-lazy" width="638" height="532" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/top-to-bottom-homepage-personalization/" data-use-case-id="104562"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar product-discovery"><div class="use_case_sidebar_header"> <span class="use_case_theme">Product Discovery</span><h4>Improving the homepage user experience by personalizing multiple homepage elements</h4> <a href="/use-case/top-to-bottom-homepage-personalization/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Berlin-based retailer selling high-quality shoes</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[footwear]"><span class="underlined">Footwear & Accessories</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>11.9% in revenue per session</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/top-to-bottom-homepage-personalization/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-20 overlayindex-20"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/23-homepage-personalization-multiple-elements-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/23-homepage-personalization-multiple-elements-overlay@x2.png" class="popup-example b-lazy" width="687" height="399" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/weather-targeted-banners/" data-use-case-id="104518"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar promotional-messaging"><div class="use_case_sidebar_header"> <span class="use_case_theme">Promotional Messaging</span><h4>Presenting relevant offers based on the local weather</h4> <a href="/use-case/weather-targeted-banners/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Leading Swedish retailer, specializing in outdoor equipment</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[athletics]"><span class="underlined">Athletics & Outdoors</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>79% uplift in ARPU vs. a non-weather-based static banner</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/geo-based-personalization/ "><span class="underlined">Geo-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/seasonal-campaigns/ "><span class="underlined">Seasonal Campaigns</span></a>, <a href="https://www.dynamicyield.com/examples/tag/weather-based-personalization/ "><span class="underlined">Weather-Based Personalization</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/weather-targeted-banners/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-21 overlayindex-21"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/22-weather-targeting-weather-banners-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/22-weather-targeting-weather-banners-overlay@x2.png" class="popup-example b-lazy" width="669" height="510" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/dynamic-content-homepage-experience/" data-use-case-id="104474"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar product-discovery"><div class="use_case_sidebar_header"> <span class="use_case_theme">Product Discovery</span><h4>Encouraging visitors to browse through more products using personalized homepages</h4> <a href="/use-case/dynamic-content-homepage-experience/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Large U.S. fashion retailer with six major sub-brands</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>100%+ uplift in CTR vs. static Homepage; 17% uplift in ARPU</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/seasonal-campaigns/ "><span class="underlined">Seasonal Campaigns</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/dynamic-content-homepage-experience/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-22 overlayindex-22"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/21-homepage-personalized-personalized-hp-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/21-homepage-personalized-personalized-hp-overlay@x2.png" class="popup-example b-lazy" width="648" height="595" style="height:auto;"><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal Care","slug":"beauty","term_group":0,"term_taxonomy_id":1904,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"15"},"alternative_title":"Encouraging visitors to browse through more products using personalized homepages","desktop_image":{"ID":147456,"id":147456,"title":"dynamic-content-hp-experience-beauty","filename":"dynamic-content-hp-experience-beauty.png","filesize":71306,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/dynamic-content-hp-experience-beauty.png","link":"https:\/\/www.dynamicyield.com\/use-case\/dynamic-content-homepage-experience\/dynamic-content-hp-experience-beauty\/","alt":"","author":"63","description":"","caption":"","name":"dynamic-content-hp-experience-beauty","status":"inherit","uploaded_to":104474,"date":"2020-11-15 19:11:13","modified":"2020-11-15 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19:11:33","modified":"2020-11-15 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beauty retailer<\/p>\n","strategy_content":"<p>In order to personalize the homepage, the retailer converted every piece of content and banner into Dynamic Content, which was continuously optimized and targeted at their varied audience segments in order to guarantee an optimal and consistent experience.<\/p>\n","hypothesis_content":"<p>When it comes to beauty, every shopper has their own unique tastes and preferences. But with endless brands and product options, site visitors need tailored content to help them cut through the noise and find what they are looking for. By leveraging Dynamic Content on the homepage, brands can guide visitors toward products they are interested in based on real-time data \u2013 from site behavior, clicks, geo, season, trends, and more \u2013 continuously serving the most relevant content to each audience.<\/p>\n"}" class="">Beauty & Personal Care</button><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1905,"name":"Consumer Electronics","slug":"electronics","term_group":0,"term_taxonomy_id":1905,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"22"},"alternative_title":"Encouraging visitors to browse through more products using personalized 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14:05:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":292,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m-300x274.png","medium-width":300,"medium-height":274,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m.png","medium_large-width":320,"medium_large-height":292,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m.png","large-width":320,"large-height":292,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m.png","1536x1536-width":320,"1536x1536-height":292,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m.png","2048x2048-width":320,"2048x2048-height":292,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m-103x94.png","template-small-thumb-width":103,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m-320x250.png","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m.png","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":292,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m-320x284.png","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/21-homepage-personalized-personalized-hp-overlay-m.png","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":292}},"who_content":"<p>Large U.S. fashion retailer with six major sub-brands<\/p>\n","strategy_content":"","hypothesis_content":"<p>When it comes to retail, every shopper has their own unique tastes and preferences. But with endless brands and product options, site visitors need tailored content to help them cut through the noise and find what they are looking for. By leveraging Dynamic Content on the homepage, brands can guide visitors toward products they are interested in based on real-time data \u2013 from site behavior, clicks, geo, season, trends, and more \u2013 continuously serving the most relevant content to each audience. Read further about <a href=\"https:\/\/www.dynamicyield.com\/article\/ecommerce-personalization-must-haves\/\">eCommerce personalization<\/a>.<\/p>\n"}" class="is-current is-default">Fashion & Apparel</button></div></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/gamified-holiday-promotions/" data-use-case-id="103319"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar subscription-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Email Capture Strategies</span><h4>Gamifying promotions to drive engagement and increase conversions</h4> <a href="/use-case/gamified-holiday-promotions/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Leading European DIY and handicraft platform</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[other]"><span class="underlined">Other</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>10% uplift in purchases per user</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/seasonal-campaigns/ "><span class="underlined">Seasonal Campaigns</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/gamified-holiday-promotions/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-23 overlayindex-23"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/13-promotional-messaging-gamifying-promotions-overlay.gif|https://www.dynamicyield.com/wp-content/uploads/2019/08/13-promotional-messaging-gamifying-promotions-overlay@x2.gif" class="popup-example b-lazy" width="710" height="349" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/site-wide-category-experiences/" data-use-case-id="103248"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar product-discovery"><div class="use_case_sidebar_header"> <span class="use_case_theme">Product Discovery</span><h4>Creating site-wide single-category experiences in a multi-category online mall</h4> <a href="/use-case/site-wide-category-experiences/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>DJ-equipment specialty retailer in Germany</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>27.6% uplift in conversion rate</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/site-wide-category-experiences/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-24 overlayindex-24"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/4-journey-personalization-single-categories-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/4-journey-personalization-single-categories-overlay@x2.png" class="popup-example b-lazy" width="672" height="870" style="height:auto;"><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal Care","slug":"beauty","term_group":0,"term_taxonomy_id":1904,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"15"},"alternative_title":"Creating site-wide single-category experiences","desktop_image":{"ID":145989,"id":145989,"title":"sitewide-category-experiences-beauty","filename":"sitewide-category-experiences-beauty.png","filesize":74842,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty.png","link":"https:\/\/www.dynamicyield.com\/use-case\/site-wide-category-experiences\/sitewide-category-experiences-beauty\/","alt":"","author":"63","description":"","caption":"","name":"sitewide-category-experiences-beauty","status":"inherit","uploaded_to":103248,"date":"2020-11-14 20:27:04","modified":"2020-11-14 20:27:04","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":700,"height":830,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-253x300.png","medium-width":253,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty.png","medium_large-width":700,"medium_large-height":830,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty.png","large-width":700,"large-height":830,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty.png","1536x1536-width":700,"1536x1536-height":830,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty.png","2048x2048-width":700,"2048x2048-height":830,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-79x94.png","template-small-thumb-width":79,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-700x675.png","et-pb-post-main-image-fullwidth-width":700,"et-pb-post-main-image-fullwidth-height":675,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty.png","et-pb-portfolio-image-single-width":700,"et-pb-portfolio-image-single-height":830}},"mobile_image":{"ID":146025,"id":146025,"title":"sitewide-category-experiences-beauty-m","filename":"sitewide-category-experiences-beauty-m.png","filesize":65875,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/site-wide-category-experiences\/sitewide-category-experiences-beauty-m\/","alt":"","author":"63","description":"","caption":"","name":"sitewide-category-experiences-beauty-m","status":"inherit","uploaded_to":103248,"date":"2020-11-14 20:27:48","modified":"2020-11-14 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20:26:57","modified":"2020-11-14 20:26:57","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":672,"height":870,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-232x300.png","medium-width":232,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay.png","medium_large-width":672,"medium_large-height":870,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay.png","large-width":672,"large-height":870,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay.png","1536x1536-width":672,"1536x1536-height":870,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay.png","2048x2048-width":672,"2048x2048-height":870,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-73x94.png","template-small-thumb-width":73,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-672x675.png","et-pb-post-main-image-fullwidth-width":672,"et-pb-post-main-image-fullwidth-height":675,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay.png","et-pb-portfolio-image-single-width":672,"et-pb-portfolio-image-single-height":870}},"mobile_overlay_image":{"ID":146037,"id":146037,"title":"sitewide-category-experiences-beauty-overlay-m","filename":"sitewide-category-experiences-beauty-overlay-m.png","filesize":86210,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/site-wide-category-experiences\/sitewide-category-experiences-beauty-overlay-m\/","alt":"","author":"63","description":"","caption":"","name":"sitewide-category-experiences-beauty-overlay-m","status":"inherit","uploaded_to":103248,"date":"2020-11-14 20:27:52","modified":"2020-11-14 20:27:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":415,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-m-231x300.png","medium-width":231,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-m.png","medium_large-width":320,"medium_large-height":415,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-m.png","large-width":320,"large-height":415,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-m.png","1536x1536-width":320,"1536x1536-height":415,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-m.png","2048x2048-width":320,"2048x2048-height":415,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-m-72x94.png","template-small-thumb-width":72,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-m-320x250.png","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-m.png","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":415,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-m-320x284.png","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-beauty-overlay-m.png","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":415}},"who_content":"<p>A multi-categoy retailer that sells beauty supplies<\/p>\n","strategy_content":"<p>In order to personalize the homepage experience for every site visitor, this brand used Multi-Touch campaigns to camouflage every element of their online mall and create site-wide experiences for users interested only in one of their sub-categories. <\/p>\n","hypothesis_content":"<p>It\u2019s extremely important to personalize experiences for shoppers with different affinities. Showcasing too many products in a particular category a user has indicated no interest in is not only a waste of valuable time, it also creates barriers for the shopper, making it more difficult for them to find what they need. By personalizing multiple touchpoints within one experiment, brands can ensure a consistent customer journey from start to finish.<\/p>\n"}" class="">Beauty & Personal Care</button><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":1905,"name":"Consumer Electronics","slug":"electronics","term_group":0,"term_taxonomy_id":1905,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"22"},"alternative_title":"Creating site-wide single-category experiences in a multi-category online 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20:27:59","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":415,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-fashion-overlay-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-fashion-overlay-m-231x300.png","medium-width":231,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-fashion-overlay-m.png","medium_large-width":320,"medium_large-height":415,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-fashion-overlay-m.png","large-width":320,"large-height":415,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-fashion-overlay-m.png","1536x1536-width":320,"1536x1536-height":415,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-fashion-overlay-m.png","2048x2048-width":320,"2048x2048-height":415,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-fashion-overlay-m-72x94.png","template-small-thumb-width":72,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-fashion-overlay-m-320x250.png","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-fashion-overlay-m.png","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":415,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-fashion-overlay-m-320x284.png","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/sitewide-category-experiences-fashion-overlay-m.png","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":415}},"who_content":"<p>A multi-categoy retailer that sells Fashion &#038; Apparel items<\/p>\n","strategy_content":"<p>In order to personalize the homepage experience for every site visitor, this brand used Multi-Touch campaigns to camouflage every element of their online mall and create site-wide experiences for users interested only in one of their sub-categories. <\/p>\n","hypothesis_content":"<p>It\u2019s extremely important to personalize experiences for shoppers with different affinities. Showcasing too many products in a particular category a user has indicated no interest in is not only a waste of valuable time, it also creates barriers for the shopper, making it more difficult for them to find what they need. By personalizing multiple touchpoints within one experiment, brands can ensure a consistent customer journey from start to finish.<\/p>\n"}" class="">Fashion & Apparel</button></div></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/personalized-navigation-menu/" data-use-case-id="103245"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Resorting the navigation menu based on each visitor’s affinities and preferred categories</h4> <a href="/use-case/personalized-navigation-menu/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Large electronics retailer in Germany</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>3.7% uplift in revenue per session</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/menu-personalization/ "><span class="underlined">Menu Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/personalized-navigation-menu/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-25 overlayindex-25"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/3-navigation-personalization-preferred-categories-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/3-navigation-personalization-preferred-categories-overlay@x2.png" class="popup-example b-lazy" width="639" height="473" style="height:auto;"><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal 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20:47:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":700,"height":515,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-300x221.png","medium-width":300,"medium-height":221,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty.png","medium_large-width":700,"medium_large-height":515,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty.png","large-width":700,"large-height":515,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty.png","1536x1536-width":700,"1536x1536-height":515,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty.png","2048x2048-width":700,"2048x2048-height":515,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-128x94.png","template-small-thumb-width":128,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty.png","et-pb-post-main-image-fullwidth-width":700,"et-pb-post-main-image-fullwidth-height":515,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty.png","et-pb-portfolio-image-single-width":700,"et-pb-portfolio-image-single-height":515}},"mobile_image":{"ID":146126,"id":146126,"title":"personalized-nav-menu-beauty-m","filename":"personalized-nav-menu-beauty-m.png","filesize":11238,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/personalized-navigation-menu\/personalized-nav-menu-beauty-m\/","alt":"","author":"63","description":"","caption":"","name":"personalized-nav-menu-beauty-m","status":"inherit","uploaded_to":103245,"date":"2020-11-14 20:48:11","modified":"2020-11-14 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20:47:47","modified":"2020-11-14 20:47:47","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":639,"height":473,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-300x222.png","medium-width":300,"medium-height":222,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay.png","medium_large-width":639,"medium_large-height":473,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay.png","large-width":639,"large-height":473,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay.png","1536x1536-width":639,"1536x1536-height":473,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay.png","2048x2048-width":639,"2048x2048-height":473,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-127x94.png","template-small-thumb-width":127,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay.png","et-pb-post-main-image-fullwidth-width":639,"et-pb-post-main-image-fullwidth-height":473,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay.png","et-pb-portfolio-image-single-width":639,"et-pb-portfolio-image-single-height":473}},"mobile_overlay_image":{"ID":146138,"id":146138,"title":"personalized-nav-menu-beauty-overlay-m","filename":"personalized-nav-menu-beauty-overlay-m.png","filesize":13826,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/personalized-navigation-menu\/personalized-nav-menu-beauty-overlay-m\/","alt":"","author":"63","description":"","caption":"","name":"personalized-nav-menu-beauty-overlay-m","status":"inherit","uploaded_to":103245,"date":"2020-11-14 20:48:14","modified":"2020-11-14 20:48:14","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":236,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-m-300x221.png","medium-width":300,"medium-height":221,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-m.png","medium_large-width":320,"medium_large-height":236,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-m.png","large-width":320,"large-height":236,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-m.png","1536x1536-width":320,"1536x1536-height":236,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-m.png","2048x2048-width":320,"2048x2048-height":236,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-m-127x94.png","template-small-thumb-width":127,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-m.png","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":236,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-m.png","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":236,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-m.png","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":236,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/personalized-nav-menu-beauty-overlay-m.png","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":236}},"who_content":"<p>One of the leading destinations for beauty products<\/p>\n","strategy_content":"<p>In order to ease navigation, promote product discovery, and drive more conversions, this leading beauty retailer leveraged Dynamic Yield\u2019s Affinity Allocation to personalize the order of its side navigation menu based on every visitor\u2019s preferences.<\/p>\n","hypothesis_content":"<p>Navigation menus serve as roadmaps for product discovery, allowing users to explore important areas of a site. However, in some cases, they can create unnecessary barriers to the user, perhaps highlighting items that are of no interest to them. By optimizing and reorganizing some elements on the menu based on a user&#8217;s affinity or preferences to a particular category, it can decrease the time needed to surface the right product(s) and drive conversions more efficiently.<\/p>\n"}" class="">Beauty & Personal Care</button><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":1905,"name":"Consumer Electronics","slug":"electronics","term_group":0,"term_taxonomy_id":1905,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"22"},"alternative_title":"Resorting the navigation menu based on each visitor\u2019s affinities and preferred 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electronics retailer in Germany<\/p>\n","strategy_content":"","hypothesis_content":"<p>Navigation menus serve as roadmaps for product discovery, allowing users to explore important areas of a site. However, in some cases, they can create unnecessary barriers to the user, perhaps highlighting items that are of no interest to them. 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});</script> </script><div class="et_pb_section post_slider_row test_posts_carousel select-clients-carousel et_section_regular" style="background-color:#f5f8f9;"><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><h3 class="case-studies-carousel-title">What real growth looks like with personalization</h3><div class="posts_carousel"><ul id="posts_carousel"><li class="243971"><a href="https://www.dynamicyield.com/case-studies/valamar/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2026/02/mc-cm-valmar-excerpt-544x672-1.jpg" width="281" height="347" /></a><div class="grid_title">How Valamar converts travel intent into bookings with real-time context</div></li><li class="243414"><a href="https://www.dynamicyield.com/case-studies/saks-fifth-avenue/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2025/11/mc-cm-saks-5thave-excerpt-544x672_v2.jpg" width="281" height="347" /></a><div class="grid_title">What makes Saks’ personalization engine a game-changer for driving 10% more conversions?</div></li><li class="242646"><a href="https://www.dynamicyield.com/case-studies/bergzeit/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2025/09/mc-cm-bergzeit-excerpt-544x672-1.jpg" width="281" height="347" /></a><div class="grid_title">Bringing the in-store expert online: How Bergzeit reinvented gear discovery with conversational commerce</div></li><li class="237681"><a href="https://www.dynamicyield.com/case-studies/leroymerlin/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2025/01/library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">32% of Total Purchases from AdaptML Recommendations</div></li><li class="230927"><a href="https://www.dynamicyield.com/case-studies/signet/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/10/signet-new-library-thumbnail.jpg" width="281" height="347" /></a><div class="grid_title">+88% Conversion Uplift with Mastercard Predictive Spend Insights</div></li><li class="224233"><a href="https://www.dynamicyield.com/case-studies/personalization-breeze/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/07/library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">Making Personalization a Breeze for Leading Financial Institutions</div></li><li class="221699"><a href="https://www.dynamicyield.com/case-studies/tui/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/06/tui-library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">+10.3% uplift in add-to-cart rate</div></li><li class="215474"><a href="https://www.dynamicyield.com/case-studies/sky/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail-2.png" width="281" height="347" /></a><div class="grid_title">39% decrease in same-month cancellations</div></li><li class="215658"><a href="https://www.dynamicyield.com/case-studies/electrolux/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail-1.png" width="281" height="347" /></a><div class="grid_title">16% contribution to D2C revenue from Dynamic Yield</div></li><li class="215340"><a href="https://www.dynamicyield.com/case-studies/on/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">16% of revenue from recommendations</div></li></ul></div><style>ul#posts_carousel:not(.slick-initialized) {
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src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_33fa37a5effe9361e40b8525e36e3eaf.js" id="typed-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_eb8981568f49ac148e96af3241eb95c7.js?ver=21.85" id="form_validation-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_be33bce741fd746dee1a6cf31c0b5bde.js" id="retina_js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_9a50928b26148d1c35a95957e5ef2b9d.js?ver=21.85" id="mkto-scripts-js"></script> <script type="module" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"4a0670c385","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>