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c-0.783,0.779-0.786,2.045-0.007,2.828L17.445,37.206z"/> </g> </svg> Previous Term <span>Conversion Rate Optimization</span> </a> <a href="/glossary/cost-goods-sold-cogs" class="next"> Next Term <?xml version="1.0" encoding="utf-8"?> <!DOCTYPE svg PUBLIC "-//W3C//DTD SVG 1.1//EN" "http://www.w3.org/Graphics/SVG/1.1/DTD/svg11.dtd"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
width="42.997px" height="37.802px" viewBox="0 0 42.997 37.802" enable-background="new 0 0 42.997 37.802" xml:space="preserve"> <g> <defs> <rect id="SVGID_1_" width="42.997" height="37.802"/> </defs> <clipPath id="SVGID_2_"> <use xlink:href="#SVGID_1_" overflow="visible"/> </clipPath> <path clip-path="url(#SVGID_2_)" d="M25.509,0.586c-0.781-0.781-2.047-0.781-2.828,0c-0.78,0.781-0.78,2.047,0,2.828l13.743,13.743
H2c-1.104,0-2,0.896-2,2s0.896,2,2,2h33.912l-13.231,13.23c-0.78,0.781-0.78,2.048,0,2.829c0.392,0.39,0.902,0.585,1.414,0.585
c0.513,0,1.023-0.195,1.414-0.585l16.902-16.902c0.781-0.781,0.781-2.047,0-2.829L25.509,0.586z"/> </g> </svg> <span>Cost of goods sold (COGS)</span> </a></div></div></div><div class="container"><div id="content-area" class="clearfix"><article id="post-166748" class="et_pb_post post-166748 glossary type-glossary status-publish hentry"><div id="left-area"><div class="dc_single_header_meta meta"><div class="author-title"><span
class="lightgrey">By </span> <a href="https://www.dynamicyield.com/blog/author/shana/" title="Posts by Shana Pilewski" rel="author">Shana Pilewski</a></div><div class="single_top_comments_count"> <span class="cats_separator"> • </span><a
href="#disqus_thread">Start a discussion</a></div><div class="header_meta_date">Sep 15, 2021</div></div><div class="entry-content"><p>Third-party cookies, which are pieces of data saved to the browser about a particular user, were historically supported by all browsers. However, due to rising concerns over their use (and abuse) within online advertising for tracking consumer behavior across the web, third-party cookies are now perceived as a threat to privacy. And today, browsers such as Firefox, Edge, Safari, and Chrome are either blocking their creation altogether or deleting them within a set number of days, sparking conversations about the future of cookieless marketing, including the practice of <a href="https://www.dynamicyield.com/article/personalization-guide/">personalization</a>.</p><p>However, while <a href="https://www.dynamicyield.com/ab-testing/">A/B testing software</a> and <a href="https://www.dynamicyield.com/personalization/">Personalization Platforms</a> only track behavior across the website, these technologies are still considered third-party services, with “cookieless tracking” directly impacting their ability to tailor the site and other channels according to personal data. Some providers within the space offer <a href="https://www.dynamicyield.com/experience-apis/" rel="noopener noreferrer" target="_blank">server-side solutions</a>, allowing teams to deliver personalization via API using the same data but without cookies. This not only busts the myth that all cookies are going away but also allows brands to personalize as they always have.</p><p>But even for vendors who don’t provide this level of support, there are still a number of use cases that can be deployed without any dependency on cookies or personal data.</p><p>Cookieless personalization needs to simply follow these basic guidelines:</p><ol><li><strong> Generic Recommendations</strong>: Recommendation use cases based on popularity, without personal targeting rules.</li></ol><div style="max-width: 700px; margin-right: auto; margin-left: auto; line-height: 1.2em; text-align: center; margin-bottom: 30px;"><img fetchpriority="high" decoding="async" class="aligncenter wp-image-11723 size-full" style="margin: 0 auto -10px auto;" src="https://www.dynamicyield.com/wp-content/uploads/2020/05/ecomm-slot-machine-recs.gif" alt="Gamifying the product discovery experience using slot machine-inspired product recommendations" width="795" height="400"><br /><span style="text-align:center; font-size: 12px; color: #999; max-width: 550px; margin: 0 auto 30px auto;">A real example from an online lingerie and loungewear brand that showed popular or top products to increase customers’ cart value. Read more about <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies//">product recommendation strategies</a> here. </span></div><ol start="2"><li><strong> Behavioral Personalization</strong>: Content personalization based on behavior (element clicks, mouse hover, <a href="https://www.dynamicyield.com/lesson/6-exit-intent-tactics/">exit-intent</a>, etc.) on that specific page.</li></ol><div style="max-width: 700px; margin-right: auto; margin-left: auto; line-height: 1.2em; text-align: center; margin-bottom: 30px;"><img decoding="async" class="aligncenter wp-image-11723 size-full" style="margin: 0 auto -10px auto;" src="https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-exit-intent-recs.png" alt="Display recommendations or content when site visitors show signs of leaving" width="795" height="400"><br /><span style="text-align:center; font-size: 12px; color: #999; max-width: 550px; margin: 0 auto 30px auto;">A real example from a large French online casino company that triggered exit-intent overlays to recapture user attention. Read more about <a href="https://www.dynamicyield.com/examples/tag/exit-intent-strategies/">exit-intent strategies</a> here. </span></div><ol start="3"><li><strong> Contextual personalization</strong>: Content personalization based on referral data, <a href="https://www.dynamicyield.com/lesson/weather-based-targeting/">local weather</a>, and sometimes <a href="https://www.dynamicyield.com/glossary/geo-targeting/">geo-location</a>.</li></ol><div style="max-width: 700px; margin-right: auto; margin-left: auto; line-height: 1.2em; text-align: center; margin-bottom: 30px;"><img decoding="async" class="aligncenter wp-image-11723 size-full" style="margin: 0 auto -10px auto;" src="https://www.dynamicyield.com/wp-content/uploads/2019/08/22-weather-targeting-weather-banners.png" alt="Presenting relevant offers based on the local weather" width="795" height="400"><br /><span style="text-align:center; font-size: 12px; color: #999; max-width: 550px; margin: 0 auto 30px auto;">A real example from a leading Swedish outdoor equipment retailer that served homepage hero banners based on the local weather forecast. Read more about <a href="https://www.dynamicyield.com/use-case/weather-targeted-banners/">weather-based banners</a> here. </span></div><p>Interested in seeing more cookieless personalization in action? Check out use cases with no dependency on cookies in Dynamic Yield’s Inspiration Library. And you can learn about its <a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR & privacy-compliant solution</a> for safely and confidently launching your digital experiences in a new era of data protection.</p><div style="clear: both;"></div></div></article></div></div></div><div class="glossaryatoz" style="background: white;"><div class="container"><div style="margin-top: 45px; margin-bottom: 45px;"><h3 class="crp_related">Navigate between the letters to explore additional glossary terms:</h3><div class="glossary-atoz-wrapper"><ul class="glossary-menu-atoz"><li class="glossary-menu-item atoz-menu-a atoz-clickable atozmenu-off" title="Terms: 14" data-alpha="a"><a href="#a">A</a></li><li class="glossary-menu-item atoz-menu-b atoz-clickable atozmenu-off" title="Terms: 6" data-alpha="b"><a href="#b">B</a></li><li class="glossary-menu-item atoz-menu-c atoz-clickable atozmenu-off" title="Terms: 30" data-alpha="c"><a href="#c">C</a></li><li class="glossary-menu-item atoz-menu-d atoz-clickable atozmenu-off" title="Terms: 5" data-alpha="d"><a href="#d">D</a></li><li class="glossary-menu-item atoz-menu-e atoz-clickable atozmenu-off" title="Terms: 2" data-alpha="e"><a href="#e">E</a></li><li class="glossary-menu-item atoz-menu-f atoz-clickable atozmenu-off" title="Terms: 1" data-alpha="f"><a href="#f">F</a></li><li class="glossary-menu-item atoz-menu-g atoz-clickable atozmenu-off" title="Terms: 6" data-alpha="g"><a href="#g">G</a></li><li class="glossary-menu-item atoz-menu-h atoz-clickable atozmenu-off" title="Terms: 1" data-alpha="h"><a href="#h">H</a></li><li class="glossary-menu-item atoz-menu-i atoz-clickable atozmenu-off" title="Terms: 2" data-alpha="i"><a href="#i">I</a></li><li class="glossary-menu-item atoz-menu-k atoz-clickable atozmenu-off" title="Terms: 1" data-alpha="k"><a href="#k">K</a></li><li class="glossary-menu-item atoz-menu-l atoz-clickable atozmenu-off" title="Terms: 4" data-alpha="l"><a href="#l">L</a></li><li class="glossary-menu-item atoz-menu-m atoz-clickable atozmenu-off" title="Terms: 8" data-alpha="m"><a href="#m">M</a></li><li class="glossary-menu-item atoz-menu-n atoz-clickable atozmenu-off" title="Terms: 3" data-alpha="n"><a href="#n">N</a></li><li class="glossary-menu-item atoz-menu-o atoz-clickable atozmenu-off" title="Terms: 3" data-alpha="o"><a href="#o">O</a></li><li class="glossary-menu-item atoz-menu-p atoz-clickable atozmenu-off" title="Terms: 15" data-alpha="p"><a href="#p">P</a></li><li class="glossary-menu-item atoz-menu-r atoz-clickable atozmenu-off" title="Terms: 8" data-alpha="r"><a href="#r">R</a></li><li class="glossary-menu-item atoz-menu-s atoz-clickable atozmenu-off" title="Terms: 14" data-alpha="s"><a href="#s">S</a></li><li class="glossary-menu-item atoz-menu-t atoz-clickable atozmenu-off" title="Terms: 2" data-alpha="t"><a href="#t">T</a></li><li class="glossary-menu-item atoz-menu-u atoz-clickable atozmenu-off" title="Terms: 4" data-alpha="u"><a href="#u">U</a></li><li class="glossary-menu-item atoz-menu-v atoz-clickable atozmenu-off" title="Terms: 1" data-alpha="v"><a href="#v">V</a></li><li class="glossary-menu-item atoz-menu-w atoz-clickable atozmenu-off" title="Terms: 1" data-alpha="w"><a href="#w">W</a></li></ul><div style="clear: both;"></div><div class="wpg-please-select"><p>Please select from the menu above</p></div><div style="clear: both;"></div><div class="glossary-atoz-wrapper"><ul class="glossary-atoz glossary-atoz-a atozitems-off"><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/aa-testing/" title="A/A Testing" >A/A Testing</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/ab-testing/" title="A/B Testing" >A/B Testing</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/abn-testing/" title="A/B/n Testing" >A/B/n Testing</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/fold/" title="Above The Fold" >Above The Fold</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/accordion-checkout/" title="Accordion Checkout" >Accordion Checkout</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/affinity-based-recommendations/" title="Affinity-Based Recommendations" >Affinity-Based Recommendations</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/amazonization/" title="Amazonization" >Amazonization</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/api/" title="API" >API</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/appnexus/" title="AppNexus" >AppNexus</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/artificial-intelligence-marketing/" title="Artificial Intelligence Marketing (AIM)" >Artificial Intelligence Marketing (AIM)</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/asynchronous-javascript/" title="Asynchronous JavaScript" >Asynchronous JavaScript</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/audience-segmentation/" title="Audience Segmentation" >Audience Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/average-order-value/" title="Average Order Value (AOV)" >Average Order Value (AOV)</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/average-revenue-per-user/" title="Average Revenue Per User (ARPU)" >Average Revenue Per User (ARPU)</a><br></li></ul><ul class="glossary-atoz glossary-atoz-b atozitems-off"><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/bayesian-hypothesis-testing/" title="Bayesian Hypothesis Testing" >Bayesian Hypothesis Testing</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/behavioral-segmentation/" title="Behavioral Segmentation" >Behavioral Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/behavioral-targeting/" title="Behavioral Targeting" >Behavioral Targeting</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/below-the-fold/" title="Below the Fold" >Below the Fold</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/bought-together-recommendation-strategy/" title="Bought Together Recommendation Strategy" >Bought Together Recommendation Strategy</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/bounce-rate/" title="Bounce Rate" >Bounce Rate</a><br></li></ul><ul class="glossary-atoz glossary-atoz-c atozitems-off"><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cta/" title="Call to Action (CTA)" >Call to Action (CTA)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/channel-prioritization/" title="Channel Prioritization" >Channel Prioritization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/ctr/" title="Click-through Rate (CTR)" >Click-through Rate (CTR)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cohort-analysis/" title="Cohort Analysis" >Cohort Analysis</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conclusive-results/" title="Conclusive Results" >Conclusive Results</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/consistent-message/" title="Consistent Message" >Consistent Message</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cdn/" title="Content Delivery Network (CDN)" >Content Delivery Network (CDN)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/contextual-bandit/" title="Contextual Bandit" >Contextual Bandit</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/continuous-optimization/" title="Continuous Optimization" >Continuous Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/control-group/" title="Control Group" >Control Group</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion/" title="Conversion" >Conversion</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-attribution/" title="Conversion Attribution" >Conversion Attribution</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-funnel/" title="Conversion Funnel" >Conversion Funnel</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-rate/" title="Conversion Rate" >Conversion Rate</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-optimization/" title="Conversion Rate Optimization" >Conversion Rate Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cookieless-personalization/" title="Cookieless Personalization" >Cookieless Personalization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cost-goods-sold-cogs/" title="Cost of goods sold (COGS)" >Cost of goods sold (COGS)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cpa/" title="Cost Per Action Advertising (CPA)" >Cost Per Action Advertising (CPA)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cpc/" title="Cost Per Click Advertising (CPC)" >Cost Per Click Advertising (CPC)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cpm/" title="Cost Per Mille Advertising (CPM)" >Cost Per Mille Advertising (CPM)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/crm-onboarding/" title="CRM Onboarding" >CRM Onboarding</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-acquisition/" title="Customer Acquisition" >Customer Acquisition</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-acquisition-cost/" title="Customer Acquisition Cost" >Customer Acquisition Cost</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-affinity/" title="Customer Affinity" >Customer Affinity</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-data-platform-cdp/" title="Customer Data Platform (CDP)" >Customer Data Platform (CDP)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-experience-management/" title="Customer Experience Management" >Customer Experience Management</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-journey/" title="Customer Journey" >Customer Journey</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-lifetime-value/" title="Customer Lifetime Value (CLV)" >Customer Lifetime Value (CLV)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/crm-platform-definition/" title="Customer Relationship Management Platform (CRM Platform)" >Customer Relationship Management Platform (CRM Platform)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-satisfaction-csat-score/" title="Customer satisfaction (CSAT) score" >Customer satisfaction (CSAT) score</a><br></li></ul><ul class="glossary-atoz glossary-atoz-d atozitems-off"><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/data-activation/" title="Data Activation" >Data Activation</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/data-management-platform/" title="Data Management Platform" >Data Management Platform</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/destination-url/" title="Destination URL" >Destination URL</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/digital-body-language/" title="Digital Body Language" >Digital Body Language</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/dynamic-ads/" title="Dynamic Ads" >Dynamic Ads</a><br></li></ul><ul class="glossary-atoz glossary-atoz-e atozitems-off"><li class="glossary-item atoz-li atoz-li-e"><a href="https://www.dynamicyield.com/glossary/email-service-provider/" title="Email Service Provider (ESP)" >Email Service Provider (ESP)</a><br></li><li class="glossary-item atoz-li atoz-li-e"><a href="https://www.dynamicyield.com/glossary/exit-rate/" title="Exit Rate" >Exit Rate</a><br></li></ul><ul class="glossary-atoz glossary-atoz-f atozitems-off"><li class="glossary-item atoz-li atoz-li-f"><a href="https://www.dynamicyield.com/glossary/faceted-search/" title="Faceted Search" >Faceted Search</a><br></li></ul><ul class="glossary-atoz glossary-atoz-g atozitems-off"><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gartner-magic-quadrant-personalization/" title="Gartner Magic Quadrant for Personalization Engines" >Gartner Magic Quadrant for Personalization Engines</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gdpr/" title="GDPR" >GDPR</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/geo-targeting/" title="Geo Targeting" >Geo Targeting</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/goal/" title="Goal" >Goal</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gross-merchandise-value/" title="Gross Merchandise Value (GMV)" >Gross Merchandise Value (GMV)</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gross-profit/" title="Gross Profit" >Gross Profit</a><br></li></ul><ul class="glossary-atoz glossary-atoz-h atozitems-off"><li class="glossary-item atoz-li atoz-li-h"><a href="https://www.dynamicyield.com/glossary/hypothesis-testing/" title="Hypothesis Testing" >Hypothesis Testing</a><br></li></ul><ul class="glossary-atoz glossary-atoz-i atozitems-off"><li class="glossary-item atoz-li atoz-li-i"><a href="https://www.dynamicyield.com/glossary/impression/" title="Impression" >Impression</a><br></li><li class="glossary-item atoz-li atoz-li-i"><a href="https://www.dynamicyield.com/glossary/ip-address/" title="IP Address" >IP Address</a><br></li></ul><ul class="glossary-atoz glossary-atoz-k atozitems-off"><li class="glossary-item atoz-li atoz-li-k"><a href="https://www.dynamicyield.com/glossary/kiss-principle/" title="KISS Principle" >KISS Principle</a><br></li></ul><ul class="glossary-atoz glossary-atoz-l atozitems-off"><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/landing-page/" title="Landing Page" >Landing Page</a><br></li><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/landing-page-optimization/" title="Landing Page Optimization" >Landing Page Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/lead-generation/" title="Lead Generation" >Lead Generation</a><br></li><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/lead-nurturing/" title="Lead Nurturing" >Lead Nurturing</a><br></li></ul><ul class="glossary-atoz glossary-atoz-m atozitems-off"><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/machine-learning/" title="Machine Learning" >Machine Learning</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/macro-segmentation/" title="Macro Segmentation" >Macro Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/marketing-acceleration-platform/" title="Marketing Acceleration Platform" >Marketing Acceleration Platform</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/micro-segmentation/" title="Micro Segmentation" >Micro Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/minimum-viable-product/" title="Minimum Viable Product" >Minimum Viable Product</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/multi-armed-bandit/" title="Multi-Armed Bandit" 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if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 0.528 seconds. -->
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