Tailor targeted overlays and notifications at any point in the customer lifecycle
Speak to each individual’s context and drive action across web and mobile
Trigger behavioral overlays
Leverage real-time behavioral and contextual data to deliver targeted welcome messages, countdown timers, gamification popups, geo-based offers, and email capture overlays.
Dynamically serve tailored notifications
Display custom promotions, floating bars, subscription notifications, website widgets, customer feedback surveys, or incentivized coupons – tailored to different user segments.
Employ exit-intent detection
Reduce cart abandonments, recapture sales, increase conversions, and generate more leads with the best in exit-intent technology.
Target experiences with an advanced rule builder
Target based on everything from custom events to geo location, local weather forecast, device, business rules, and the context, characteristics, behavior, and interactions of customers.
Supercharge messaging with recommendations
Embed product or content recommendations within overlays and notifications to improve readership, recover sales from abandoned shopping carts, or bring returning users back to context.
Create urgency with social proof messaging
Surface real-time notifications based on user activity – including low-in-stock messages, location-based view counters, or trend alerts – to create urgency and influence decision making.
Inspiring stories of companies at the forefront of personalization
How customers are creating waves with personalization and behavioral messaging
Additional capabilities baked into our platform
Cross-touchpoint messaging campaigns
Build messaging campaigns that include multiple experiences and span across different pages and touch-points in the customer journey.
Faster go-to-market with messaging templates
Accelerate your workflow and gain inspiration by using a library of pre-built messaging templates from email capture notifications to “wheel of fortune” overlays, customer survey tools, and more.
Continuous testing at scale
Test every single messaging campaign to achieve maximum performance and results. Optimize for the KPIs and metrics that matter most to your business.
Personalized & timely push notifications
Re-engage users and drive them back to your app with triggered push notifications delivered at exactly the right time with the most relevant content.
Engage your mobile app users with personalized and timely notifications inside your app to improve engagement and increase conversions.
“The platform has allowed us to easily test new strategies and optimize on the fly for quick, meaningful results.”
Shana Rungsarangnont, Digital Products Manager, e.l.f. Cosmetics
Opportunity identification with ai-powered optimization
Use Predictive Targeting to automatically identify and match between the right overlay or notification variation to the right visitor for each audience segment.
Build, deploy, and optimize personalization campaigns with ease – regardless of your technical skills – using the platform’s consistent UI and streamlined workflow.
Set priorities for targeted experiences
Orchestrate between the different notifications and overlays by controlling the priority hierarchy of your active messaging campaigns.
The end-to-end solution for all your personalization needs
Resources to fuel your efforts
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style="background: #fff;"><div class="container-fluid clearfix"><div class="dy-header-logo"> <a href="https://www.dynamicyield.com/"
class="main-logo-container capability-animation"><div id="logo_symbol"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" id="Layer_1" x="0" y="0" version="1.1" viewBox="0 0 266.8 164.9"><g id="XMLID_23_"><path fill="#ff5f00" d="M97.3 17.5h72.2v129.7H97.3z"/><path id="XMLID_35_" fill="#eb001b" d="M101.9 82.4c0-26.3 12.3-49.7 31.5-64.8-14-11-31.7-17.6-51-17.6C36.9-.1 0 36.8 0 82.4c0 45.5 36.9 82.5 82.5 82.5 19.2 0 36.9-6.6 51-17.6-19.3-15.2-31.6-38.6-31.6-64.9z"/><path d="M266.8 82.4c0 45.5-36.9 82.5-82.5 82.5-19.2 0-36.9-6.6-51-17.6 19.2-15.1 31.5-38.5 31.5-64.8s-12.3-49.7-31.5-64.8c14-11 31.7-17.6 51-17.6 45.6-.2 82.5 36.7 82.5 82.3zM259 133.5v-2.7h1.1v-.5h-2.7v.5h1.1v2.7h.5zm5.3 0v-3.2h-.8l-1 2.2-1-2.2h-.8v3.2h.6v-2.4l.9 2.1h.6l.9-2.1v2.4h.6z" fill="#f79e1b"/></g></svg></div> </a><div class="capability-page-icon"><figure class="capa-icon capa-target"></figure> <span class="capa-title">Targeting</span></div></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="product" title=""> <a href="">Product</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Why DY"> <a href="">Why Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Company</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Product</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/messaging/">English</a></li><li><a href="https://www.dynamicyield.com/es/messaging/">Español</a></li><li><a href="https://www.dynamicyield.com/de/messaging/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/messaging/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/messaging/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><article id="post-11661" class="post-11661 page type-page status-publish hentry"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="11661" class="elementor elementor-11661" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-722bbea6 capability_header padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="722bbea6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1658ebb5 elementor-column elementor-col-100 elementor-top-column" data-id="1658ebb5" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-2fcd5114 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="2fcd5114" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-23c43c9f capability_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="23c43c9f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-9f9fd1a capability_header_mobile_img elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="9f9fd1a" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/header-messaging.svg" class="attachment-full size-full" alt="Behavioral Messaging header image" /></div></div></div><div class="elementor-element elementor-element-177a5f90 header_title elementor-widget elementor-widget-heading" data-id="177a5f90" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Tailor targeted overlays and notifications at any point in the customer lifecycle</h1></div></div><div class="elementor-element elementor-element-2f9803b5 header_text elementor-widget elementor-widget-text-editor" data-id="2f9803b5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Speak to each individual’s context and drive action across web and mobile</div></div></div><div class="elementor-element elementor-element-daf71b2 elementor-widget elementor-widget-global elementor-global-126235 elementor-widget-html" data-id="daf71b2" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="header-cta-buttons"> <a class="pulse-button v5 pulsed demo-button" href="/request-demo/"> <span class="button-inner">Get a demo</span> </a> <a class="pulse-button pulsed watch-demo" href="/product-demo/" target="_blank"> <img decoding="async" src="/wp-content/uploads/2014/11/PlayBTN.png" alt="play-icon" width="16" height="16" style="max-height:16px;"> <span class="button-inner">Watch our product video</span> </a></div> <script>let demoButton = $('.header-cta-buttons .demo-button');
if (demoButton) {
demoButton.on('click', function(e) {
dy_bind_adobe_cta_event($(this), "button", "Top ATF section");
});
}
let watchButton = $('.header-cta-buttons .watch-demo');
if (watchButton) {
watchButton.on('click', function(e) {
dy_bind_adobe_cta_event($(this), "button", "Top ATF section");
});
}</script> </div></div><div class="elementor-element elementor-element-1bbeff3 get-demo-form elementor-widget elementor-widget-text-editor" data-id="1bbeff3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"></div></div></div></div></div></div><div class="elementor-element elementor-element-7e4bab78 capability_header_img_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="7e4bab78" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d216835 elementor-widget elementor-widget-image" data-id="d216835" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/header-messaging.svg" class="attachment-full size-full" alt="Behavioral Messaging header image" /></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-7b54b025 capability_icons messaging elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="7b54b025" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7ce461be capability_icons_wrap elementor-column elementor-col-100 elementor-top-column" data-id="7ce461be" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-7a9d5c38 capability_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7a9d5c38" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-6a1dc514 elementor-column elementor-col-33 elementor-inner-column" data-id="6a1dc514" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c826a77 capability_icons_img elementor-widget elementor-widget-image" data-id="c826a77" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/messaging_overlays.svg" class="attachment-full size-full" alt="Messaging Overlays icon" /></div></div></div><div class="elementor-element elementor-element-2e067151 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="2e067151" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Trigger behavioral overlays</div></div></div><div class="elementor-element elementor-element-56201bcd capability_icons_text elementor-widget elementor-widget-text-editor" data-id="56201bcd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Leverage real-time behavioral and contextual data to deliver targeted welcome messages, countdown timers, gamification popups, geo-based offers, and email capture overlays.</div></div></div></div></div></div><div class="elementor-element elementor-element-9c07f1 elementor-column elementor-col-33 elementor-inner-column" data-id="9c07f1" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3f3bd56 capability_icons_img elementor-widget elementor-widget-image" data-id="3f3bd56" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/dynamic-notifications.svg" class="attachment-full size-full" alt="Dynamic Notifications icon" /></div></div></div><div class="elementor-element elementor-element-2017f441 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="2017f441" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Dynamically serve tailored notifications</div></div></div><div class="elementor-element elementor-element-4f6a10d5 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="4f6a10d5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Display custom promotions, floating bars, subscription notifications, website widgets, customer feedback surveys, or incentivized coupons – tailored to different user segments.</div></div></div></div></div></div><div class="elementor-element elementor-element-3bea6d1d elementor-column elementor-col-33 elementor-inner-column" data-id="3bea6d1d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d1882e6 capability_icons_img elementor-widget elementor-widget-image" data-id="d1882e6" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/exit-intent-green.svg" class="attachment-full size-full" alt="Exit Intent icon" /></div></div></div><div class="elementor-element elementor-element-697ff7a3 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="697ff7a3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Employ exit-intent detection</div></div></div><div class="elementor-element elementor-element-2cd493d0 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="2cd493d0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Reduce cart abandonments, recapture sales, increase conversions, and generate more leads with the best in exit-intent technology. <br> <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/shopping-cart-abandonment/">More on Shopping Cart Abandonment</a> </button></p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-609a4b8f capability_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="609a4b8f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-50220e53 elementor-column elementor-col-33 elementor-inner-column" data-id="50220e53" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c5851e7 capability_icons_img elementor-widget elementor-widget-image" data-id="c5851e7" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/rule-builder-green.svg" class="attachment-full size-full" alt="Rule Builder Green icon" /></div></div></div><div class="elementor-element elementor-element-43235e98 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="43235e98" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Target experiences with an advanced rule builder</div></div></div><div class="elementor-element elementor-element-21d2fb78 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="21d2fb78" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Target based on everything from custom events to geo location, local weather forecast, device, business rules, and the context, characteristics, behavior, and interactions of customers. <br> <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/personalization/">More on Personalization & Targeting</a> </button></div></div></div></div></div></div><div class="elementor-element elementor-element-7e85ee4 elementor-column elementor-col-33 elementor-inner-column" data-id="7e85ee4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-996e61b capability_icons_img elementor-widget elementor-widget-image" data-id="996e61b" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/messaging-recs.svg" class="attachment-full size-full" alt="Messaging recs" /></div></div></div><div class="elementor-element elementor-element-567c01dd capability_icons_title elementor-widget elementor-widget-text-editor" data-id="567c01dd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Supercharge messaging with recommendations</div></div></div><div class="elementor-element elementor-element-255baf60 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="255baf60" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Embed product or content recommendations within overlays and notifications to improve readership, recover sales from abandoned shopping carts, or bring returning users back to context. <br> <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/recommendations/">More on Recommendation</a> </button></div></div></div></div></div></div><div class="elementor-element elementor-element-7d0904ac elementor-column elementor-col-33 elementor-inner-column" data-id="7d0904ac" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-b00ba32 capability_icons_img elementor-widget elementor-widget-image" data-id="b00ba32" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/urgency.svg" class="attachment-full size-full" alt="Urgency icon" /></div></div></div><div class="elementor-element elementor-element-3cd60ef0 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="3cd60ef0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Create urgency with social proof messaging</div></div></div><div class="elementor-element elementor-element-37806299 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="37806299" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Surface real-time notifications based on user activity – including low-in-stock messages, location-based view counters, or trend alerts – to create urgency and influence decision making.</p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-5fce30a3 featured_case_studies padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5fce30a3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-43a08a98 elementor-column elementor-col-100 elementor-top-column" data-id="43a08a98" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-4143bec4 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4143bec4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-75b06b8e elementor-column elementor-col-100 elementor-inner-column" data-id="75b06b8e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-10679ca3 featured_case_studies_title elementor-widget elementor-widget-heading" data-id="10679ca3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Inspiring stories of companies at the forefront of personalization</h2></div></div><div class="elementor-element elementor-element-133d4d73 featured_case_studies_subtitle elementor-widget elementor-widget-text-editor" data-id="133d4d73" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><b>How customers are creating waves with personalization and behavioral messaging</b></p></div></div></div><div class="elementor-element elementor-element-6d806ecb elementor-widget elementor-widget-shortcode" data-id="6d806ecb" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="case_studies_posts_wrap "><div class="cs-item"><a href="https://www.dynamicyield.com/case-studies/luisaviaroma/" class="cs-item-inner"><div class="cs-item-header"><img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2018/10/lvr-header.png|https://www.dynamicyield.com/wp-content/uploads/2018/10/lvr-header@x2.png" alt="15% ARPU Uplift with Personalization" class="b-lazy"></div><div class="cs-item-body"><h3>15% ARPU Uplift with Personalization</h3><div class="arrow_animation"><span class="learn-more">Learn More</span></div></div></a></div></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-7a16f4d0 product_video ab_testing elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="7a16f4d0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-5bb51b75 elementor-column elementor-col-100 elementor-top-column" data-id="5bb51b75" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-34ce60f elementor-widget elementor-widget-html" data-id="34ce60f" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" src="/wp-content/uploads/2018/10/top-shapes-green.svg" alt="Auto Traffic blue" width="118" height="104" /></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-4ff17f1c capability_more_icons elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="4ff17f1c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-759562b5 capability_icons_wrap elementor-column elementor-col-100 elementor-top-column" data-id="759562b5" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-18b8391b capability_general_title elementor-widget elementor-widget-heading" data-id="18b8391b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Additional capabilities baked into our platform</h2></div></div><section class="elementor-element elementor-element-7fba390e capability_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7fba390e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4d666c6a elementor-column elementor-col-33 elementor-inner-column" data-id="4d666c6a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c16a38c capability_icons_img elementor-widget elementor-widget-image" data-id="c16a38c" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/multi-touch.svg" class="attachment-full size-full" alt="Multi touch icon" /></div></div></div><div class="elementor-element elementor-element-360161ed capability_icons_title elementor-widget elementor-widget-text-editor" data-id="360161ed" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Cross-touchpoint messaging campaigns</div></div></div><div class="elementor-element elementor-element-13559553 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="13559553" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Build messaging campaigns that include multiple experiences and span across different pages and touch-points in the customer journey. <br> <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/multi-touch/">More on Multi-Touch Campaigns</a> </button></div></div></div></div></div></div><div class="elementor-element elementor-element-768be39e elementor-column elementor-col-33 elementor-inner-column" data-id="768be39e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e71d69f capability_icons_img elementor-widget elementor-widget-image" data-id="e71d69f" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/templates-green.svg" class="attachment-full size-full" alt="Templates green icon" /></div></div></div><div class="elementor-element elementor-element-352890cc capability_icons_title elementor-widget elementor-widget-text-editor" data-id="352890cc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Faster go-to-market with messaging templates</div></div></div><div class="elementor-element elementor-element-1d887abd capability_icons_text elementor-widget elementor-widget-text-editor" data-id="1d887abd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Accelerate your workflow and gain inspiration by using a library of pre-built messaging templates from email capture notifications to “wheel of fortune” overlays, customer survey tools, and more. <br> <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/templates/">More on Templates</a> </button></div></div></div></div></div></div><div class="elementor-element elementor-element-6f1a762 elementor-column elementor-col-33 elementor-inner-column" data-id="6f1a762" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-0f24b5a capability_icons_img elementor-widget elementor-widget-image" data-id="0f24b5a" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/optimization.svg" class="attachment-full size-full" alt="Optimization icon" /></div></div></div><div class="elementor-element elementor-element-42e42a1d capability_icons_title elementor-widget elementor-widget-text-editor" data-id="42e42a1d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Continuous testing at scale</div></div></div><div class="elementor-element elementor-element-7e744283 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="7e744283" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Test every single messaging campaign to achieve maximum performance and results. Optimize for the KPIs and metrics that matter most to your business. <br> <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/ab-testing/">More about Optimization</a> </button></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-33f1cf51 capability_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="33f1cf51" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-e3fc940 elementor-column elementor-col-33 elementor-inner-column" data-id="e3fc940" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-699daed capability_icons_img elementor-widget elementor-widget-image" data-id="699daed" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/target-app.svg" class="attachment-full size-full" alt="Target application icon" /></div></div></div><div class="elementor-element elementor-element-7572feeb capability_icons_title elementor-widget elementor-widget-text-editor" data-id="7572feeb" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Personalized & timely push notifications</div></div></div><div class="elementor-element elementor-element-3e28420b capability_icons_text elementor-widget elementor-widget-text-editor" data-id="3e28420b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Re-engage users and drive them back to your app with triggered push notifications delivered at exactly the right time with the most relevant content.</p></div></div></div></div></div></div><div class="elementor-element elementor-element-2180cd5a elementor-column elementor-col-33 elementor-inner-column" data-id="2180cd5a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-35b616a capability_icons_img elementor-widget elementor-widget-image" data-id="35b616a" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/push-notifications.svg" class="attachment-full size-full" alt="Push notification icon" /></div></div></div><div class="elementor-element elementor-element-46b1f150 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="46b1f150" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Targeted in-app messages</div></div></div><div class="elementor-element elementor-element-44412b2d capability_icons_text elementor-widget elementor-widget-text-editor" data-id="44412b2d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Engage your mobile app users with personalized and timely notifications inside your app to improve engagement and increase conversions. <br> <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/mobile/">More on Mobile App Personalization</a> </button></div></div></div></div></div></div><div class="elementor-element elementor-element-31a0d878 testimonial_box elementor-column elementor-col-33 elementor-inner-column" data-id="31a0d878" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-928da64 capability_icons_img elementor-widget elementor-widget-image" data-id="928da64" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2020/12/elf.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-3d65ebb2 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="3d65ebb2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>“The platform has allowed us to easily test new strategies and optimize on the fly for quick, meaningful results.”</p></div></div></div><div class="elementor-element elementor-element-56a95e26 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="56a95e26" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Shana Rungsarangnont, Digital Products Manager, e.l.f. Cosmetics</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-59596b71 capability_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="59596b71" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-693f9831 elementor-column elementor-col-33 elementor-inner-column" data-id="693f9831" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-62df23f capability_icons_img elementor-widget elementor-widget-image" data-id="62df23f" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/predictive-targeting-green.svg" class="attachment-full size-full" alt="Predictive targeting green icon" /></div></div></div><div class="elementor-element elementor-element-74850295 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="74850295" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Opportunity identification with ai-powered optimization</div></div></div><div class="elementor-element elementor-element-326611d4 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="326611d4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Use Predictive Targeting to automatically identify and match between the right overlay or notification variation to the right visitor for each audience segment. <br> <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/predictive-targeting/">More on Predictive Targeting</a> </button></div></div></div></div></div></div><div class="elementor-element elementor-element-5493c041 elementor-column elementor-col-33 elementor-inner-column" data-id="5493c041" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7ce299e capability_icons_img elementor-widget elementor-widget-image" data-id="7ce299e" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/easy-use-green.svg" class="attachment-full size-full" alt="easy to use" /></div></div></div><div class="elementor-element elementor-element-685ab6f0 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="685ab6f0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Easy to use for all</div></div></div><div class="elementor-element elementor-element-6d3a443f capability_icons_text elementor-widget elementor-widget-text-editor" data-id="6d3a443f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Build, deploy, and optimize personalization campaigns with ease – regardless of your technical skills – using the platform’s consistent UI and streamlined workflow.</div></div></div></div></div></div><div class="elementor-element elementor-element-614a1218 elementor-column elementor-col-33 elementor-inner-column" data-id="614a1218" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-442d452 capability_icons_img elementor-widget elementor-widget-image" data-id="442d452" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/priorities.svg" class="attachment-full size-full" alt="priorities icon" /></div></div></div><div class="elementor-element elementor-element-6c89a073 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="6c89a073" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Set priorities for targeted experiences</div></div></div><div class="elementor-element elementor-element-454fe182 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="454fe182" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Orchestrate between the different notifications and overlays by controlling the priority hierarchy of your active messaging campaigns.</p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-17bfcb7a capability_chart elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="17bfcb7a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-5302b3c8 elementor-column elementor-col-100 elementor-top-column" data-id="5302b3c8" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-707389e7 capability_chart_title elementor-widget elementor-widget-heading" data-id="707389e7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The end-to-end solution for all your personalization needs</h2></div></div><div class="elementor-element elementor-element-f4ae163 elementor-widget elementor-widget-shortcode" data-id="f4ae163" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div data-elementor-type="section" data-elementor-id="53918" class="elementor elementor-53918" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-42a63f2 capability_chart_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="42a63f2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3bec038 elementor-column elementor-col-20 elementor-inner-column" data-id="3bec038" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-fcb927f chart_item_wrap elementor-widget elementor-widget-shortcode" data-id="fcb927f" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><a href="/discover/"><div class="capability_chart_item"><div class="capability_chart_item_img"> <img decoding="async" src="/wp-content/uploads/2022/09/audience-icon.svg" alt="Audience Management" width="51" height="51" /></div><div class="capability_chart_item_title"> Discover</div><div class="capability_chart_item_desc"> Identify, build, and analyze audiences</div></div> </a></div></div></div></div></div></div><div class="elementor-element elementor-element-b659c8a elementor-column elementor-col-20 elementor-inner-column" data-id="b659c8a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-a9c7d79 chart_item_wrap elementor-widget elementor-widget-shortcode" data-id="a9c7d79" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><a href="/target/"><div class="capability_chart_item"><div class="capability_chart_item_img"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/personalization-icon.svg" alt="Personalization" width="36" height="51" /></div><div class="capability_chart_item_title"> Target</div><div class="capability_chart_item_desc"> Personalize content and offers to each customer</div></div> </a></div></div></div></div></div></div><div class="elementor-element elementor-element-98296a2 elementor-column elementor-col-20 elementor-inner-column" data-id="98296a2" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5cd4f65 chart_item_wrap elementor-widget elementor-widget-shortcode" data-id="5cd4f65" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><a href="/recommend/"><div class="capability_chart_item"><div class="capability_chart_item_img"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/recs-icon.svg" alt="Recommendations" width="51" height="51" /></div><div class="capability_chart_item_title"> Recommend</div><div class="capability_chart_item_desc"> Algorithmically predict customers’ interests</div></div> </a></div></div></div></div></div></div><div class="elementor-element elementor-element-8286fc7 elementor-column elementor-col-20 elementor-inner-column" data-id="8286fc7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e8f23d5 chart_item_wrap elementor-widget elementor-widget-shortcode" data-id="e8f23d5" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><a href="/engage/"><div class="capability_chart_item"><div class="capability_chart_item_img"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/trigger-icon.svg" alt="Email Personalization" width="44" height="51" /></div><div class="capability_chart_item_title"> Engage</div><div class="capability_chart_item_desc"> Reach customers at critical moments</div></div> </a></div></div></div></div></div></div><div class="elementor-element elementor-element-813cf26 elementor-column elementor-col-20 elementor-inner-column" data-id="813cf26" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-02c8dd6 chart_item_wrap elementor-widget elementor-widget-shortcode" data-id="02c8dd6" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><a href="/optimize/"><div class="capability_chart_item"><div class="capability_chart_item_img"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/testing-icon.svg" alt="Testing" width="47" height="51" /></div><div class="capability_chart_item_title"> Optimize</div><div class="capability_chart_item_desc"> Experiment anywhere on your digital properties</div></div> </a></div></div></div></div></div></div></div></div></section></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-1426bddb featured_resources elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="1426bddb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2cc54e7d elementor-column elementor-col-100 elementor-top-column" data-id="2cc54e7d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1310fbe8 featured_resources_title elementor-widget elementor-widget-heading" data-id="1310fbe8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Resources to fuel your efforts</h2></div></div><section class="elementor-element elementor-element-36062f60 featured_resources_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="36062f60" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7909dd92 featured_resources_item elementor-column elementor-col-33 elementor-inner-column" data-id="7909dd92" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1852954a retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="1852954a" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/blog/6-exit-intent-tactics/"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/blog-exit-popups.png" class="attachment-full size-full" alt="Exit popups blog back image" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="/blog/6-exit-intent-tactics/"><span class="resources_cat blog">BLOG</span>How to Maximize Value from Exit-Intent Popup</a></h3><p class="elementor-image-box-description">Here are 6 proven behavioral exit popup strategies to maximize conversions and minimize abandonments.<div class="article-button-wrapper"> <button class="arrow_animation"> <a href="/blog/6-exit-intent-tactics/" class="resources_item_link">READ ARTICLE</a> </button></div></p></div></div></div></div></div></div></div><div class="elementor-element elementor-element-440f039c featured_resources_item elementor-column elementor-col-33 elementor-inner-column" data-id="440f039c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6c6a6759 retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="6c6a6759" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/blog/the-power-of-social-proof"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/blog-social-proof.png" class="attachment-full size-full" alt="Social proof blog back image" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="/blog/the-power-of-social-proof"><div class="resources_cat blog">BLOG</div>Driving Conversions with the Power of Social Proof Messaging</a></h3><p class="elementor-image-box-description">Learn how to influence consumer purchasing decisions by leveraging the power of social proof marketing.<div class="article-button-wrapper"> <button class="arrow_animation"> <a href="/blog/the-power-of-social-proof/" class="resources_item_link">READ ARTICLE</a> </button></div></p></div></div></div></div></div></div></div><div class="elementor-element elementor-element-76342862 featured_resources_item elementor-column elementor-col-33 elementor-inner-column" data-id="76342862" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-61ae02bd retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="61ae02bd" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/blog/popup-seo-impact/"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/blog-seo.png" class="attachment-full size-full" alt="SEO blog back image" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="/blog/popup-seo-impact/"><div class="resources_cat blog">BLOG</div>The Impact of Popups, Overlays, and Interstitials on SEO</a></h3><p class="elementor-image-box-description">There's a lot to be dismantled and much to glean from Google’s recent algorithm update. In this post, we uncover the truth behind popups and your search rankings.<div class="article-button-wrapper"> <button class="arrow_animation"> <a href="/blog/popup-seo-impact/" class="resources_item_link">READ ARTICLE</a> </button></div></p></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></article></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer transactions into enduring relationships and unlock a new horizon of growth</p><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a href="https://www.dynamicyield.com/product-demo/" class="btn-transparent">Watch a product demo<svg xmlns="http://www.w3.org/2000/svg" width="15.625" height="15.625" viewBox="0 0 15.625 15.625"> <path id="Icon_ionic-ios-play-circle" data-name="Icon 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