Every good marketer understands the value of reporting when it comes to evaluating the success of any initiative. But being able to easily mine key insights for use in optimizing performance isn’t always a cake walk, especially as those efforts scale. We recognize this is what prevents personalization campaigns from reaching their full potential – an obstacle our new dashboards aim to address.
At Dynamic Yield, we take a data-driven approach to everything and truly believe in the importance of experimentation. That’s why, today, we’re excited to share some of the updates we’ve made to our personalization reporting.
In a nutshell, we’ve overhauled how we communicate what’s going on in our platform so you can make all of the solutions and capabilities available work harder for you.
Meet the new Dynamic Yield Dashboard
The Dynamic Yield Dashboard gives you a high-level overview of your personalization campaigns, site performance, audiences, product updates, and more. Until now, our dashboard consisted of a variety of different insights that left much to the imagination about how to use them. From here on out, actionability is the name of the game.
“Our customers are turning a one-size-fits-all site into a dynamic one with tens and hundreds of versions based on user behavior and properties. That makes it critical to maintain a bird’s-eye view of all the moving parts – so it will be easy to manage and measure success,” said Gidi Vigo, Director of Product.
With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, our new dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action. This allows you to streamline workflows, prioritize the most critical campaigns, and save time in managing your personalization campaigns.
All of these new dashboard modules will be gradually rolling out to customer accounts over the next few weeks, so get ready for some exciting changes!
Get a high-level look at your overall performance
Access your most important site metrics
You should always know what’s going on when it comes to critical business metrics. That’s why we’ve highlighted your tried-and-true stats for measuring the pulse of all personalization campaigns running through the Dynamic Yield platform. Depending on your industry vertical, these performance metrics can include:
Users: number of users who viewed at least one page
Conversion Rate: percentage of users that made at least one purchase
Purchases: total number of purchases
Revenue: total amount of all purchases
Revenue / User: total revenue divided by number of users
AOV (average order value): the total revenue divided by the number of purchases
Pageviews: total number of pageviews
Pageviews per User: number of pageviews divided by the number of users
You can also set a time range for your data for up to 30 days from the current date in order to drill down on specific timelines.
Track all user activity on your account
View the full history of your site personalization campaigns to further see who has changed which campaigns, audiences, and other assets in your account. For ease of navigation, filter the Activity Log by date, users, and campaign-type. For example, if a campaign begins under-performing, or you want to investigate discrepancies between different campaigns you could use this tool to help get a better picture.
In the dashboard, click See All Activity to view the full list, which also includes more information about the types of items.
Assess the status of your running A/B tests
Quickly get a handle on which campaigns are still awaiting statistical significance or the winning variations of a particular experiment (with performance metrics) via our new list of all live A/B tests. If a variation is in fact winning, you can choose to pause all of the other variations by clicking through to the campaign right from this screen.
Additionally, if our Predictive Targeting engine has found an opportunity to improve an experiment, you can select to automatically apply it as well. Otherwise, sit back and watch the performance of high-yielding variations for your live campaigns.
Understand how your audiences are impacting business
You can see which audiences and segments are contributing the most to your business along with detailed information about each (available upon scroll). With this new visualization, monitor performance based on conversion rate and the average order value to determine who’s driving impact and who isn’t.
Every blue “bubble” represents the size of a particular audience — view 15 at a time, with top performers positioned in the upper-right portion of the graph ranked by highest conversion rates and spend per purchase.
Optimize your automated campaigns more efficiently
View all of your campaigns that are leveraging Dynamic Yield’s auto-allocation capabilities to dynamically shift traffic in real-time towards the best performing variations.
Quickly gauge the performance of your automated campaigns – see how your auto-allocation campaigns are performing against the control group and the impact on your primary metric. Additionally, view information about the campaign – like the campaign name, number of variations, and number of impressions.
Evaluate how recommendations are driving revenue
Personalized product and content recommendations are a powerful tool for businesses to engage customers and maximize revenue. Now, businesses can quickly and easily see the impact of their recommendation campaigns over a set time period.
eCommerce businesses can view key metrics like the direct revenue, assisted revenue, and total number of clicks for their recommendation campaigns. Additionally, they’ll be able to gauge how clicking on a recommendations widget impacts revenue per user and conversion rate.
Non-eCommerce businesses will be able to view the total number of clicks to track engagement with recommendation widgets and see the page types where recommendation widgets are live.
Find inspiration for new campaigns
Need help coming up with new ideas? Now, tap into best-in-class campaign tactics, sourced directly from successful customer case studies you can use as your own personal playbooks.
From help optimizing newsletter signups to personalizing layouts in your mobile apps, cut out valuable time in the ideation process to more quickly launch campaigns and drive results.
This list updates on an ongoing basis to ensure you always have a pool of fresh techniques to employ when you need them.
Building a dashboard that evolves with your needs
These new tools will offer businesses all of the information they need to successfully manage their personalization efforts.
At Dynamic Yield, our team is constantly working to improve the overall experience and usability of our platform. We want to make sure it’s as easy as possible for teams to build, deploy, and manage all of their experiences so they can quickly start seeing impact and results from their campaigns as soon as possible.
If you have any feedback or suggestions on what we’re building and how it can better serve the way you work, we’d love to hear from you. Just reach out to your dedicated CSM, and let’s start a conversation.
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href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item 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exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" 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href="https://www.dynamicyield.com/blog/personalization-reporting/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="lc-container"><div id="content-area" class="clearfix"><header class="article-sticky-header"><div class="lc-header-container lc-flex"><div class="lc-header-logo"></div><div class="lc-header-title"> Personalization reporting – powerful insights to help drive your experimentation efforts</div><div class="lc-header-right lc-flex"><ul class="lc-header-social lc-flex"><li class="et-social-icon"> <a href="#" title="Share on Facebook" class="icon" onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=' + encodeURIComponent(document.URL) + '&t=' + encodeURIComponent(document.URL)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 460.1990662 458.5138245"><path 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class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-40776" class="et_pb_post post-40776 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-analytics"><div class="article-content"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/blog/" title="Blog">Blog</a><ul class="post-categories"><li><a href="https://www.dynamicyield.com/blog/category/product/" rel="category tag">Product</a></li></ul></div><h1 class="article-title">Personalization reporting – powerful insights to help drive your experimentation efforts</h1><h2 class="article-excerpt">The new Dynamic Yield Dashboard provides marketers with the personalization reporting tools they've been looking for to help optimize every campaign.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/gidi-122.jpeg" alt="Gidi Vigo" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/gidi/" title="Posts by Gidi Vigo" rel="author">Gidi Vigo</a></div><div class="article-author-title-text"> VP of Product, Dynamic Yield</div></div></div></div><div class="entry-content article-entry-content"><p>Every good marketer understands the value of reporting when it comes to evaluating the success of any initiative. But being able to easily mine key insights for use in optimizing performance isn’t always a cake walk, especially as those efforts scale. We recognize this is what prevents personalization campaigns from reaching their full potential – an obstacle our new dashboards aim to address. </p><p>At Dynamic Yield, we take a data-driven approach to everything and truly believe in the importance of experimentation. That’s why, today, we’re excited to share some of the updates we’ve made to our personalization reporting. </p><p>In a nutshell, we’ve overhauled how we communicate what’s going on in our platform so you can make all of the solutions and capabilities available work harder for you.</p><h2>Meet the new Dynamic Yield Dashboard</h2><p>The Dynamic Yield Dashboard gives you a high-level overview of your personalization campaigns, site performance, audiences, product updates, and more. Until now, our dashboard consisted of a variety of different insights that left much to the imagination about how to use them. From here on out, actionability is the name of the game.</p><p style="font-size:20px">“Our customers are turning a one-size-fits-all site into a dynamic one with tens and hundreds of versions based on user behavior and properties. That makes it critical to maintain a bird’s-eye view of all the moving parts – so it will be easy to manage and measure success,” said Gidi Vigo, Director of Product.</p><p>With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, our new dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action. This allows you to streamline workflows, prioritize the most critical campaigns, and save time in managing your personalization campaigns.</p><p><img fetchpriority="high" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/09/DynamicYield_Dashboard.png" alt="Dynamic Yield Experience Optimization Dashboard" width="1186" height="941" class="aligncenter size-full wp-image-120965" /></p><p>All of these new dashboard modules will be gradually rolling out to customer accounts over the next few weeks, so get ready for some exciting changes!</p><h2>Get a high-level look at your overall performance</h2><p></p><h3>Access your most important site metrics</h3><p>You should always know what’s going on when it comes to critical business metrics. That’s why we’ve highlighted your tried-and-true stats for measuring the pulse of all personalization campaigns running through the <a href="https://www.dynamicyield.com/personalization/">Dynamic Yield platform</a>. Depending on your industry vertical, these performance metrics can include:</p><p><strong>Users</strong>: number of users who viewed at least one page<br /><strong>Conversion Rate</strong>: percentage of users that made at least one purchase<br /><strong>Purchases</strong>: total number of purchases<br /><strong>Revenue</strong>: total amount of all purchases<br /><strong>Revenue / User</strong>: total revenue divided by number of users<br /><strong>AOV (average order value)</strong>: the total revenue divided by the number of purchases<br /><strong>Pageviews</strong>: total number of pageviews<br /><strong>Pageviews per User</strong>: number of pageviews divided by the number of users</p><p><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/09/DynamicYieldDash_SitePerformance.png" alt="Dynamic Yield Dashboard - Site Performance" width="1330" height="163" class="aligncenter size-full wp-image-35052" /></p><p>You can also set a time range for your data for up to 30 days from the current date in order to drill down on specific timelines.</p><h3>Track all user activity on your account</h3><p>View the full history of your <a href="https://www.dynamicyield.com/lesson/web-personalization/">site personalization</a> campaigns to further see who has changed which campaigns, audiences, and other assets in your account. For ease of navigation, filter the Activity Log by date, users, and campaign-type. For example, if a campaign begins under-performing, or you want to investigate discrepancies between different campaigns you could use this tool to help get a better picture.</p><p>In the dashboard, click See All Activity to view the full list, which also includes more information about the types of items.</p><p><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/09/DynamicYieldDash_ActivityLog.png" alt="Dyn" width="1330" height="814" class="aligncenter size-full wp-image-120991" /></p><h3>Assess the status of your running A/B tests</h3><p> Quickly get a handle on which campaigns are still awaiting <a href="https://www.dynamicyield.com/glossary/statistical-significance/">statistical significance</a> or the winning variations of a particular experiment (with performance metrics) via our new list of all live A/B tests. If a variation is in fact winning, you can choose to pause all of the other variations by clicking through to the campaign right from this screen.</p><p>Additionally, if our <a href="https://www.dynamicyield.com/predictive-targeting/">Predictive Targeting engine</a> has found an opportunity to improve an experiment, you can select to automatically apply it as well. Otherwise, sit back and watch the performance of high-yielding variations for your live campaigns.</p><p><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/09/DynamicYieldDash_ABTests.png" alt="Dynamic Yield Dashboard - A/B Tests" width="1330" height="814" class="aligncenter size-full wp-image-35050" /></p><h3>Understand how your audiences are impacting business</h3><p> You can see which audiences and segments are contributing the most to your business along with detailed information about each (available upon scroll). With this new visualization, monitor performance based on conversion rate and the <a href="https://www.dynamicyield.com/glossary/average-order-value/">average order value</a> to determine who’s driving impact and who isn’t.</p><p>Every blue “bubble” represents the size of a particular audience — view 15 at a time, with top performers positioned in the upper-right portion of the graph ranked by highest conversion rates and spend per purchase.</p><p><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/09/DY_NewDashboard_BlogImage_1330x826.jpg" alt="Dynamic Yield Dashboard - Audience Performance" width="1330" height="826" class="aligncenter size-full wp-image-35090" /></p><h3>Optimize your automated campaigns more efficiently</h3><p> View all of your campaigns that are leveraging Dynamic Yield’s <a href="https://www.dynamicyield.com/glossary/multi-armed-bandit/">auto-allocation capabilities</a> to dynamically shift traffic in real-time towards the best performing variations.</p><p> Quickly gauge the performance of your automated campaigns – see how your auto-allocation campaigns are performing against the control group and the impact on your primary metric. Additionally, view information about the campaign – like the campaign name, number of variations, and number of impressions.</p><p><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/09/Dashboard-AutoAllocateExperience_Blog-30Oct2018.jpg" alt="Auto-allocating Experiences" width="1330" height="671" class="aligncenter size-full wp-image-51427" /></p><h3>Evaluate how recommendations are driving revenue</h3><p> Personalized <a href="https://www.dynamicyield.com/blog/experts-guide-to-product-recommendations/">product and content recommendations</a> are a powerful tool for businesses to engage customers and maximize revenue. Now, businesses can quickly and easily see the impact of their recommendation campaigns over a set time period.</p><p>eCommerce businesses can view key metrics like the direct revenue, assisted revenue, and total number of clicks for their recommendation campaigns. Additionally, they’ll be able to gauge how clicking on a recommendations widget impacts revenue per user and conversion rate.</p><p>Non-eCommerce businesses will be able to view the total number of clicks to track engagement with recommendation widgets and see the page types where recommendation widgets are live.</p><p><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/09/Dashboard-ProductRecs_Blog-30Oct2018.jpg" alt="Product Recommendations Dash" width="1330" height="814" class="aligncenter size-full wp-image-51431" /></p><h3>Find inspiration for new campaigns</h3><p> Need help coming up with new ideas? Now, tap into best-in-class campaign tactics, sourced directly from successful customer <a href="https://www.dynamicyield.com/case-studies/">case studies</a> you can use as your own personal playbooks.</p><p>From help optimizing newsletter signups to personalizing layouts in your mobile apps, cut out valuable time in the ideation process to more quickly launch campaigns and drive results.</p><p>This list updates on an ongoing basis to ensure you always have a pool of fresh techniques to employ when you need them.</p><p><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/09/DynamicYieldDash_Inspiration.png" alt="Dynamic Yield Dashboard - Inspiration" width="1330" height="826" class="aligncenter size-full wp-image-35051" /></p><h2>Building a dashboard that evolves with your needs</h2><p>These new tools will offer businesses all of the information they need to successfully manage their personalization efforts.</p><p>At Dynamic Yield, our team is constantly working to improve the overall experience and usability of our platform. We want to make sure it’s as easy as possible for teams to build, deploy, and manage all of their experiences so they can quickly start seeing impact and results from their campaigns as soon as possible.</p><p>If you have any feedback or suggestions on what we’re building and how it can better serve the way you work, we’d love to hear from you. Just reach out to your dedicated CSM, and let’s start a conversation.</p></div></article><div style="clear: both;"></div></div></div><div class="article-content"><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Categories:</strong><ul class="post-categories"><li><a href="https://www.dynamicyield.com/blog/category/product/" rel="category tag">Product</a></li></ul></div><div class="article-tags-block"><strong>Tags:</strong><a href="https://www.dynamicyield.com/blog/tag/analytics/" rel="tag">Analytics</a></div></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP² newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. 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id="article-script-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"910abf0a29","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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