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class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="product" title=""> <a href="">Product</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Why DY"> <a href="">Why Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Company</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Product</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-post" data-elementor-id="165500" class="elementor elementor-165500" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-f89bcf3 pawards-inner pawards-inner-top-wrapper elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="f89bcf3" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-b08cb81 elementor-column elementor-col-50 elementor-top-column" data-id="b08cb81" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d5aecef elementor-widget elementor-widget-html" data-id="d5aecef" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="back-to-awards" href="/personalization-awards/" title="Dynamic Yield Personalization Awards">← Dynamic Yield Personalization Awards</a></div></div><div class="elementor-element elementor-element-28abab5 elementor-widget elementor-widget-heading" data-id="28abab5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">LUISAVIAROMA</h1></div></div><div class="elementor-element elementor-element-2d3c23a elementor-widget elementor-widget-heading" data-id="2d3c23a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Personalization Innovator Award Winner</h3></div></div><div class="elementor-element elementor-element-66a18cc elementor-widget elementor-widget-text-editor" data-id="66a18cc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">This award recognizes luxury fashion retailer LUISAVIAROMA for its ability to tailor its digital experiences for users referred to its site via social media influencers, personalizing rewards, offers, recommendations, and more according to the site visitor’s taste, style, and preferences.</div></div></div><div class="elementor-element elementor-element-c9fda90 elementor-widget elementor-widget-html" data-id="c9fda90" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="#success" class="btn-scroll-down">READ THE SUCCESS STORY <svg xmlns="http://www.w3.org/2000/svg" width="9.333" height="16" viewBox="0 0 9.333 16"><defs><style>.a{fill:#fff;}</style></defs><path class="a" d="M9.667,16l4.667-6.667h-4V.667A.667.667,0,1,0,9,.667V9.333H5Z" transform="translate(-5)"/></svg></a></div></div></div></div></div><div class="elementor-element elementor-element-b91cc5e paward-inner-graphic-wrap elementor-column elementor-col-50 elementor-top-column" data-id="b91cc5e" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6a10758 elementor-widget elementor-widget-image" data-id="6a10758" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/lvr-logo.svg" class="attachment-full size-full" alt="Luisaviaroma logo" /></div></div></div><div class="elementor-element elementor-element-39f57f3 elementor-widget elementor-widget-html" data-id="39f57f3" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="https://www.luisaviaroma.com/en-us/" title="Luisaviaroma" target="_blank">Visit site →</a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-57bb75b elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="57bb75b" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-cd72d77 elementor-column elementor-col-100 elementor-top-column" data-id="cd72d77" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div 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One of the first Italian companies to embrace online retail, today, the organization is all-in on eCommerce and continues to push the boundaries of what it means to digitally connect with and cater to shoppers. The team is always building unique experiences with Dynamic Yield, most notably its recent campaign linking its influencer marketing and social media efforts to personalized site experiences.</div></div></div></div></div></div></div></div></section><div class="elementor-element elementor-element-424a087 elementor-widget elementor-widget-heading" data-id="424a087" data-element_type="widget" id="success" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">How LUISAVIAROMA does it</h2></div></div><section class="elementor-element elementor-element-aea4f61 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="aea4f61" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-61fe591 paward-use-image-col elementor-column elementor-col-50 elementor-inner-column" data-id="61fe591" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2b2a343 retina_parent elementor-widget elementor-widget-image" data-id="2b2a343" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" width="606" height="396" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/lvr-use-case.png" class="attachment-full size-full" alt="Luisaviaroma influencer landing page" /></div></div></div><div class="elementor-element elementor-element-e6bb913 elementor-widget elementor-widget-text-editor" data-id="e6bb913" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><em>Tracks influencer referral traffic to customize the site experience for each visitor, displaying personalized banners, notifications, and recommendations directly on the influencer’s landing page.</em></div></div></div></div></div></div><div class="elementor-element elementor-element-538b773 elementor-column elementor-col-50 elementor-inner-column" data-id="538b773" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7024e37 elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="7024e37" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/social-icon.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Has an established social media influencer network that promotes the brand and curates a specific product catalog of their favorite merchandise on a custom influencer landing page.</p></div></div></div></div><div class="elementor-element elementor-element-e2064f7 elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="e2064f7" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/fashion-icon.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Uses Dynamic Yield to ensure all on-site content is tailored to suit the user’s taste and preferences based on social media campaigns they’ve engaged with, as well as reflect the style of the influencer that referred them.</p></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-cdabded team-lvr paward-team-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="cdabded" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-02efa45 elementor-column elementor-col-50 elementor-inner-column" data-id="02efa45" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ef4a4c4 elementor-widget elementor-widget-heading" data-id="ef4a4c4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The team behind the experiences</h2></div></div><div class="elementor-element elementor-element-6b32f69 svg-arrow-wrap module elementor-widget elementor-widget-html" data-id="6b32f69" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <svg xmlns="http://www.w3.org/2000/svg" width="177.927" height="181.912" viewBox="0 0 177.927 181.912"><defs><style>.apath{fill:none;stroke:#000;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-width:6px;}</style></defs><g transform="translate(0.026 0.068)"><path class="apath" d="M61.7,3.7c14.2-1.9,30.5-.1,42.1,9C119.4,25,119.1,46.1,109.3,62,96.8,82,78,99.2,56,107.8c-12.7,5-41.4,12-50.6-2.3C-.1,97,4.7,87.9,11.5,82.4c27.1-22,78.4-20.9,97.6,10.9,11.6,19.1,2.4,39.5-8.3,56.8C95,159.4,87.7,168,78.4,174c-3.7,2.4-7.9,4.4-12.3,4.8a12.751,12.751,0,0,1-13.2-9.3c-2.1-7,2.3-13.6,7.2-18.3,27.8-26.8,75-24.5,109.1-13.7"/><path class="apath" d="M149.7,112.6s14.2,18.1,25.2,25.9c0,0-7.8,1-33.1,18.8"/></g></svg></div></div></div></div></div><div class="elementor-element elementor-element-ce33800 paward-team-wrap elementor-column elementor-col-50 elementor-inner-column" data-id="ce33800" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3ca4bf7 paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="3ca4bf7" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/nicoantonelli/"><img decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/headshot-nicola.png" class="attachment-full size-full" alt="Nicola Antonelli Luisaviaroma" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/nicoantonelli/">Nicola Antonelli <span>Chief Marketing Officer</span><?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="linkedin" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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.st1{fill-rule:evenodd;clip-rule:evenodd;}</style><g id="Group_770" transform="translate(48.094)"> <path id="Path_29013" class="st0" d="M14.7,0H1.1C0.5,0-0.1,0.5-0.1,1.2v13.7c-0.1,0.6,0.3,1.1,0.9,1.1c0,0,0.1,0,0.1,0h13.6
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c-1.1,0-1.7,0.9-1.7,2.1v3.7h-2.3V4z"/> <path id="Path_29019" d="M8.4,11.7h2.3V4H8.4V11.7z M9.5,2.7c0.8,0,1.4-0.6,1.4-1.4c0-0.8-0.6-1.4-1.4-1.4C8.8,0,8.2,0.6,8.2,1.4
C8.2,2.1,8.8,2.7,9.5,2.7C9.5,2.7,9.5,2.7,9.5,2.7z"/> <path id="Path_29020" d="M2.3,0.2H0v11.4h6.9V9.4H2.3V0.2z"/> </g> </svg> </a></h3><p class="elementor-image-box-description"><span>Nicola has significant experience gained by developing eCommerce projects in the luxury market, with a particular skill in the development and implementation of web marketing strategies. Today, he coordinates a team of over 30 people for the development of the main marketing channels and the primary international markets for LUISAVIAROMA.</span></p></div></div></div></div><div class="elementor-element elementor-element-937f67f paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="937f67f" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/agustinallvarez/"><img loading="lazy" decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/headshot-agustin.png" class="attachment-full size-full" alt="Agustin Fabricio Gomez Luisaviaroma" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/agustinallvarez/">Agustin Fabricio Gomez <span>UX Specialist</span><?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="linkedin" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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.st1{fill-rule:evenodd;clip-rule:evenodd;}</style><g id="Group_770" transform="translate(48.094)"> <path id="Path_29013" class="st0" d="M14.7,0H1.1C0.5,0-0.1,0.5-0.1,1.2v13.7c-0.1,0.6,0.3,1.1,0.9,1.1c0,0,0.1,0,0.1,0h13.6
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c-1.1,0-1.7,0.9-1.7,2.1v3.7h-2.3V4z"/> <path id="Path_29019" d="M8.4,11.7h2.3V4H8.4V11.7z M9.5,2.7c0.8,0,1.4-0.6,1.4-1.4c0-0.8-0.6-1.4-1.4-1.4C8.8,0,8.2,0.6,8.2,1.4
C8.2,2.1,8.8,2.7,9.5,2.7C9.5,2.7,9.5,2.7,9.5,2.7z"/> <path id="Path_29020" d="M2.3,0.2H0v11.4h6.9V9.4H2.3V0.2z"/> </g> </svg> </a></h3><p class="elementor-image-box-description"><span>Currently a UX Specialist at LUISAVIAROMA, Agustin has been working on the research and development of personalized experiences for the last year. Passionate about working as a team to create solutions based on insights and analytics, he is driven by a desire to produce a positive impact on the business by providing the end-user with exceptional experiences.</span></p></div></div></div></div><div class="elementor-element elementor-element-32abe40 paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="32abe40" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/leonardo-lenzi-vdpx/"><img loading="lazy" decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/headshot-leonardo.png" class="attachment-full size-full" alt="Leonardo Lenzi Luisaviaroma" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/leonardo-lenzi-vdpx/">Leonardo Lenzi <span>Frontend Developer</span><?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="linkedin" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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C8.2,2.1,8.8,2.7,9.5,2.7C9.5,2.7,9.5,2.7,9.5,2.7z"/> <path id="Path_29020" d="M2.3,0.2H0v11.4h6.9V9.4H2.3V0.2z"/> </g> </svg> </a></h3><p class="elementor-image-box-description"><span>Leonardo is a frontend developer who has been working for years on the optimization of the LUISAVIAROMA code to provide users with increasingly innovative and fluid experiences. He takes care of the integration of Dynamic Yield with the Luisaviaroma website to make users' visits as personalized as possible.</span></p></div></div></div></div></div></div></div></div></div></section><div class="elementor-element elementor-element-e843b15 elementor-widget elementor-widget-heading" data-id="e843b15" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Read more about LUISAVIAROMA & its strategic <br>approach to personalization</h2></div></div><section class="elementor-element elementor-element-d920d37 paward-resource-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="d920d37" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-44f698e paward-resource-box elementor-column elementor-col-33 elementor-inner-column" data-id="44f698e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-8a20c46 retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="8a20c46" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/case-study-lvr-header.png" class="attachment-full size-full" alt="Luisaviaroma case study" /></figure><div class="elementor-image-box-content"><h4 class="elementor-image-box-title">How LUISAVIAROMA optimizes every aspect of the luxury buying experience</h4><p class="elementor-image-box-description"><a href="/case-studies/luisaviaroma/" title="Read case study">Read case study →</a></p></div></div></div></div></div></div></div><div class="elementor-element elementor-element-5b47f44 paward-resource-box elementor-column elementor-col-33 elementor-inner-column" data-id="5b47f44" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4a90ea6 retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="4a90ea6" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/glossy-lvr-header.png" class="attachment-full size-full" alt="Luisaviaroma Glossy feature" /></figure><div class="elementor-image-box-content"><h4 class="elementor-image-box-title">Inside LUISAVIAROMA's personalization strategy</h4><p class="elementor-image-box-description"><a href="https://www.glossy.co/ecommerce/inside-luisa-via-romas-personalization-strategy/" title="Read article">Read article <?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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c0.9,0,1.6-0.7,1.6-1.6V10h-1.6V15.4z M11.6,3v1.6h2.8l-7.6,7.6l1.1,1.1l7.6-7.6v2.8H17V3H11.6z"/> </g> </svg> </a></p></div></div></div></div></div></div></div><div class="elementor-element elementor-element-164e6d5 paward-resource-box elementor-column elementor-col-33 elementor-inner-column" data-id="164e6d5" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-dab5887 retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="dab5887" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/article-lvr-header.png" class="attachment-full size-full" alt="Luisaviaroma Retail in Asia feature" /></figure><div class="elementor-image-box-content"><h4 class="elementor-image-box-title">LUISAVIAROMA's customers spend 15% more after AI implementation</h4><p class="elementor-image-box-description"><a href="https://retailinasia.com/in-tech/it-solutions/retail_systems/luisa-via-romas-customers-spend-15-more-after-ai-implementation/" title="Read article">Read article <?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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c0.9,0,1.6-0.7,1.6-1.6V10h-1.6V15.4z M11.6,3v1.6h2.8l-7.6,7.6l1.1,1.1l7.6-7.6v2.8H17V3H11.6z"/> </g> </svg> </a></p></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-875a4e8 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="875a4e8" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-18a772a elementor-column elementor-col-100 elementor-top-column" data-id="18a772a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-293f696 elementor-widget elementor-widget-shortcode" data-id="293f696" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="awards-slider-nav-section"><h2>Explore more Personalization Award winners</h2><div class="awards-slider-nav-wrap"><div class="swiper awards-slider-nav"><div class="swiper-wrapper"> <a href="https://www.dynamicyield.com/personalization-awards/sephora/" title="Sephora SEA" class="swiper-slide award-slide-item personalization-expert"><figure class="award-img-wrap retina_parent" style="background-color: #fde7f3"> <span class="award-circle" style="background-color: #fdc2e0"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/winner-sephora.png" alt="Sephora SEA"></figure><h4>Sephora SEA</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/pets-place/" title="Pets Place" class="swiper-slide award-slide-item personalization-expert"><figure class="award-img-wrap retina_parent" style="background-color: #dbe9ef"> <span class="award-circle" style="background-color: #a4c9d8"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/winner-petsplace.png" alt="Pets Place"></figure><h4>Pets Place</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/stella-dot/" title="Stella & Dot" class="swiper-slide award-slide-item personalization-expert"><figure class="award-img-wrap retina_parent" style="background-color: #eac7e0"> <span class="award-circle" style="background-color: #c86dae"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/winner-stelladot.png" alt="Stella & Dot"></figure><h4>Stella & Dot</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/the-warehouse-group-2021/" title="The Warehouse Group" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-img-wrap retina_parent" style="background-color: #dbefd0"> <span class="award-circle" style="background-color: #84c860"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/winner-warehouse.png" alt="The Warehouse Group"></figure><h4>The Warehouse Group</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/strivectin/" title="StriVectin" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-img-wrap retina_parent" style="background-color: #fff1cc"> <span class="award-circle" style="background-color: #fee08f"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/winner-strivectin.png" alt="StriVectin"></figure><h4>StriVectin</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/stellar/" title="Stellar" class="swiper-slide award-slide-item partner-excellence"><figure class="award-img-wrap " style="background-color: #d3d4e9"> <span class="award-circle" style="background-color: #6a6db5"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/winner-stellar.svg" alt="Stellar"></figure><h4>Stellar</h4> <span class="award-slide-type">Partner Excellence Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/blue-acorn/" title="Blue Acorn iCi" class="swiper-slide award-slide-item partner-excellence"><figure class="award-img-wrap " 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