Trigger personalized messages on mobile apps and email upon key events
Automatically trigger personalized emails and push notifications to reach customers at the most critical moments
Build rule-based triggers for engagement
Engage with customers when they most expect it through rule-based triggers. Trigger push notifications or email messages based on real-time user behavior, like abandoning a shopping cart, price drop, or lack of activity shown in the past week.
Trigger behavioral emails
Deliver timely, relevant emails when your customers are most likely to engage. Close the conversion loop by automatically sending emails when visitors have stopped browsing, abandoned their carts, or there has been a product catalog change.
Schedule personalized push notifications
Send timely, relevant push notifications based on a user’s behavior and activity. Target with reminders, content or product recommendations, tailored offers, and more to drive users back into your mobile app.
Inspiring stories of companies at the forefront of personalization
How customers are creating waves with triggered messaging and personalization
Additional Capabilities baked into ExperienceOS
Fully customizable trigger events
Define custom triggers based on any event including those that occur onsite, in a mobile app, and via data integrated from a POS system, loyalty platform, CRM and more.
Open-time recommendations
Content and product recommendations within emails and push notifications are always rendered at the time of open, ensuring maximum relevance.
Out-of-the-box push notification & email templates
Use a library of pre-built trigger templates, from behavioral email templates to push notification experience designs, so you won’t have to start from an empty slate.
Powerful personalization APIs
Expand your triggering strategy beyond the web boundaries. Use Dynamic Yield’s powerful APIs to fire custom events based on both offline and online triggering conditions.
Frequency capping control
Manage the maximum number of messages that a user will receive within a specific time interval. For example, you can decide to send cart abandonment notifications at most once per week.
Set conditions that occur after the trigger but before the message is sent that will cancel the email or push notification for particular users. For example, use this feature to automatically suspend a cart abandonment message if the user purchased a product.
Previewing & simulating triggered messages
Easily preview push notifications and email messages. Even run a live simulation to test and experience the triggers first-hand and view the full message and workflow.
Built-in ESP integrations
Integrate Dynamic Yield with the email service provider you already use, and enjoy our out-of-the-box integrations with ESPs such as SendGrid, Oracle Bronto, Mailchimp, Listrak, and more.
Test and optimize any element within your triggered message, from email subject lines, structure and recommendation strategies to the functionality of your push notifications, design, and calls-to-action.
The end-to-end solution for all your personalization needs
Resources to fuel your efforts
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class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/triggering/">English</a></li><li><a href="https://www.dynamicyield.com/es/triggering/">Español</a></li><li><a href="https://www.dynamicyield.com/de/offsite-triggering/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/trigger-marketing/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/triggering/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><article id="post-26417" class="post-26417 page type-page status-publish hentry"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="26417" class="elementor elementor-26417" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-29e8a5d7 capability_header padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="29e8a5d7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-57d8f4b elementor-column elementor-col-100 elementor-top-column" data-id="57d8f4b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-3d79cdab elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="3d79cdab" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7ae45d44 capability_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="7ae45d44" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-68d5fa8 capability_header_mobile_img elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="68d5fa8" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/header-trigger.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-3b46df24 header_title elementor-widget elementor-widget-heading" data-id="3b46df24" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Trigger personalized messages on mobile apps and email upon key events</h1></div></div><div class="elementor-element elementor-element-4ec4dea0 header_text elementor-widget elementor-widget-text-editor" data-id="4ec4dea0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Automatically trigger personalized emails and push notifications to reach customers at the most critical moments</div></div></div><div class="elementor-element elementor-element-bf0428c elementor-widget elementor-widget-global elementor-global-126235 elementor-widget-html" data-id="bf0428c" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="header-cta-buttons"> <a class="pulse-button v5 pulsed demo-button" href="/request-demo/"> <span class="button-inner">Get a demo</span> </a> <a class="pulse-button pulsed watch-demo" href="/product-demo/" target="_blank"> <img decoding="async" src="/wp-content/uploads/2014/11/PlayBTN.png" alt="play-icon" width="16" height="16" style="max-height:16px;"> <span class="button-inner">Watch our product video</span> </a></div> <script>let demoButton = $('.header-cta-buttons .demo-button');
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dy_bind_adobe_cta_event($(this), "button", "Top ATF section");
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}</script> </div></div><div class="elementor-element elementor-element-12b026e5 get-demo-form elementor-widget elementor-widget-text-editor" data-id="12b026e5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"></div></div></div></div></div></div><div class="elementor-element elementor-element-1c208556 capability_header_img_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="1c208556" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-75d144f8 ATF elementor-widget elementor-widget-image" data-id="75d144f8" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/header-trigger.svg" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-5c0aefff capability_icons triggering_icons elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5c0aefff" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3c1c20c3 capability_icons_wrap elementor-column elementor-col-100 elementor-top-column" data-id="3c1c20c3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-2015a76b capability_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="2015a76b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-41236a69 elementor-column elementor-col-33 elementor-inner-column" data-id="41236a69" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3bfb808e capability_icons_img elementor-widget elementor-widget-image" data-id="3bfb808e" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/rule-builder-yellow.svg" class="attachment-full size-full" alt="Rule Builder yellow icon" /></div></div></div><div class="elementor-element elementor-element-71d01291 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="71d01291" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Build rule-based triggers for engagement</p></div></div></div><div class="elementor-element elementor-element-4509fa8 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="4509fa8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Engage with customers when they most expect it through rule-based triggers. Trigger push notifications or email messages based on real-time user behavior, like abandoning a shopping cart, price drop, or lack of activity shown in the past week. <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/personalization/">More on Personalization & Targeting</a> </button></div></div></div></div></div></div><div class="elementor-element elementor-element-5198d054 elementor-column elementor-col-33 elementor-inner-column" data-id="5198d054" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-31cc56da capability_icons_img elementor-widget elementor-widget-image" data-id="31cc56da" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/email-yellow.svg" class="attachment-full size-full" alt="Email yellow icon" /></div></div></div><div class="elementor-element elementor-element-55b6d1e5 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="55b6d1e5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Trigger behavioral emails</p></div></div></div><div class="elementor-element elementor-element-1a066dd5 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="1a066dd5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Deliver timely, relevant emails when your customers are most likely to engage. Close the conversion loop by automatically sending emails when visitors have stopped browsing, abandoned their carts, or there has been a product catalog change. <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/email/">More on Email Personalization</a> </button></div></div></div></div></div></div><div class="elementor-element elementor-element-2f27a7d5 elementor-column elementor-col-33 elementor-inner-column" data-id="2f27a7d5" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7a209091 capability_icons_img elementor-widget elementor-widget-image" data-id="7a209091" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/push-notifications-yellow.svg" class="attachment-full size-full" alt="Push notifications yellow icon" /></div></div></div><div class="elementor-element elementor-element-168102ba capability_icons_title elementor-widget elementor-widget-text-editor" data-id="168102ba" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Schedule personalized push notifications</div></div></div><div class="elementor-element elementor-element-169d7074 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="169d7074" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Send timely, relevant push notifications based on a user’s behavior and activity. Target with reminders, content or product recommendations, tailored offers, and more to drive users back into your mobile app. <br> <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/mobile/">More on App Personalization</a> </button></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-50580649 featured_case_studies padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="50580649" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-a44357f elementor-column elementor-col-100 elementor-top-column" data-id="a44357f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-3369c29f elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="3369c29f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-f349bdf elementor-column elementor-col-100 elementor-inner-column" data-id="f349bdf" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-53391b51 featured_case_studies_title elementor-widget elementor-widget-heading" data-id="53391b51" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Inspiring stories of companies at the forefront of personalization</h2></div></div><div class="elementor-element elementor-element-4199b00e featured_case_studies_subtitle elementor-widget elementor-widget-text-editor" data-id="4199b00e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">How customers are creating waves with triggered messaging and personalization</div></div></div><div class="elementor-element elementor-element-5f395d7 elementor-widget elementor-widget-shortcode" data-id="5f395d7" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="case_studies_posts_wrap "><div class="cs-item"><a href="https://www.dynamicyield.com/case-studies/apmex/" class="cs-item-inner"><div class="cs-item-header"><img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2018/10/apmex-header.png|https://www.dynamicyield.com/wp-content/uploads/2018/10/apmex-header@x2.png" alt="5-7% Uplift in Key Financial Metrics" class="b-lazy"></div><div class="cs-item-body"><h3>5-7% Uplift in Key Financial Metrics</h3><div class="arrow_animation"><span class="learn-more">Learn More</span></div></div></a></div></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-695e3dd product_video triggering elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="695e3dd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-65feb78 elementor-column elementor-col-100 elementor-top-column" data-id="65feb78" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-12cfcbb elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="12cfcbb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-75b0443 elementor-column elementor-col-100 elementor-inner-column" data-id="75b0443" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-dd8f587 capability_icons_img elementor-widget elementor-widget-image" data-id="dd8f587" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/top-shapes-yellow.svg" class="attachment-full size-full" alt="Top shapes decoration yellow" /></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-2ed485a5 capability_more_icons elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="2ed485a5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-744d96e0 capability_icons_wrap elementor-column elementor-col-100 elementor-top-column" data-id="744d96e0" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-df76d8 capability_general_title elementor-widget elementor-widget-heading" data-id="df76d8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Additional Capabilities baked into ExperienceOS</h2></div></div><section class="elementor-element elementor-element-23bf8b2b capability_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="23bf8b2b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2543c1ea elementor-column elementor-col-33 elementor-inner-column" data-id="2543c1ea" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4d6c5a42 capability_icons_img elementor-widget elementor-widget-image" data-id="4d6c5a42" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/custom-trigger.svg" class="attachment-full size-full" alt="Custom Trigger icon" /></div></div></div><div class="elementor-element elementor-element-9433fcb capability_icons_title elementor-widget elementor-widget-text-editor" data-id="9433fcb" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Fully customizable trigger events</p></div></div></div><div class="elementor-element elementor-element-20f51e43 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="20f51e43" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Define custom triggers based on any event including those that occur onsite, in a mobile app, and via data integrated from a POS system, loyalty platform, CRM and more.</div></div></div></div></div></div><div class="elementor-element elementor-element-3e8ffe8c elementor-column elementor-col-33 elementor-inner-column" data-id="3e8ffe8c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-16d91c26 capability_icons_img elementor-widget elementor-widget-image" data-id="16d91c26" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/open-time.svg" class="attachment-full size-full" alt="Open Time icon" /></div></div></div><div class="elementor-element elementor-element-219ce14d capability_icons_title elementor-widget elementor-widget-text-editor" data-id="219ce14d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Open-time recommendations</div></div></div><div class="elementor-element elementor-element-2950898d capability_icons_text elementor-widget elementor-widget-text-editor" data-id="2950898d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Content and product recommendations within emails and push notifications are always rendered at the time of open, ensuring maximum relevance. <br> <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/recommendations/">More on Recommendation</a> </button></div></div></div></div></div></div><div class="elementor-element elementor-element-7ae3c17e elementor-column elementor-col-33 elementor-inner-column" data-id="7ae3c17e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4da97dba capability_icons_img elementor-widget elementor-widget-image" data-id="4da97dba" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/templates-yellow.svg" class="attachment-full size-full" alt="Templated Yellow icon" /></div></div></div><div class="elementor-element elementor-element-8e49aca capability_icons_title elementor-widget elementor-widget-text-editor" data-id="8e49aca" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Out-of-the-box push notification & email templates</div></div></div><div class="elementor-element elementor-element-3615fbb7 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="3615fbb7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Use a library of pre-built trigger templates, from behavioral email templates to push notification experience designs, so you won’t have to start from an empty slate. <br> <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/templates/">More on Templates</a> </button></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-12b6846e capability_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="12b6846e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-387cf846 elementor-column elementor-col-33 elementor-inner-column" data-id="387cf846" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7c60d782 capability_icons_img elementor-widget elementor-widget-image" data-id="7c60d782" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/kpis.svg" class="attachment-full size-full" alt="KPIs icon" /></div></div></div><div class="elementor-element elementor-element-3ace2c27 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="3ace2c27" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Powerful personalization APIs</div></div></div><div class="elementor-element elementor-element-397ed8d1 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="397ed8d1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Expand your triggering strategy beyond the web boundaries. Use Dynamic Yield’s powerful APIs to fire custom events based on both offline and online triggering conditions. <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/developers/">Explore our Personalization APIs</a> </button></div></div></div></div></div></div><div class="elementor-element elementor-element-1cccb1fd elementor-column elementor-col-33 elementor-inner-column" data-id="1cccb1fd" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-734ee1ad capability_icons_img elementor-widget elementor-widget-image" data-id="734ee1ad" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/cap-control.svg" class="attachment-full size-full" alt="Cap Control icon" /></div></div></div><div class="elementor-element elementor-element-cb7f422 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="cb7f422" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Frequency capping control</div></div></div><div class="elementor-element elementor-element-7a16a854 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="7a16a854" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Manage the maximum number of messages that a user will receive within a specific time interval. For example, you can decide to send cart abandonment notifications at most once per week. <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/shopping-cart-abandonment/">More on Shopping Cart Abandonment</a> </button></p></div></div></div></div></div></div><div class="elementor-element elementor-element-6c44964a elementor-column elementor-col-33 elementor-inner-column" data-id="6c44964a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1bec9001 capability_icons_img elementor-widget elementor-widget-image" data-id="1bec9001" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/cancel.svg" class="attachment-full size-full" alt="Cancel icon" /></div></div></div><div class="elementor-element elementor-element-2d806af4 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="2d806af4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Cancellation conditions</div></div></div><div class="elementor-element elementor-element-2710e77d capability_icons_text elementor-widget elementor-widget-text-editor" data-id="2710e77d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Set conditions that occur after the trigger but before the message is sent that will cancel the email or push notification for particular users. For example, use this feature to automatically suspend a cart abandonment message if the user purchased a product.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-5115ba54 capability_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="5115ba54" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-62a1c009 elementor-column elementor-col-33 elementor-inner-column" data-id="62a1c009" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-67bdfe8b capability_icons_img elementor-widget elementor-widget-image" data-id="67bdfe8b" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/preview.svg" class="attachment-full size-full" alt="Preview icon" /></div></div></div><div class="elementor-element elementor-element-6e6aaec0 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="6e6aaec0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Previewing & simulating triggered messages</div></div></div><div class="elementor-element elementor-element-525fa294 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="525fa294" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Easily preview push notifications and email messages. Even run a live simulation to test and experience the triggers first-hand and view the full message and workflow.</div></div></div></div></div></div><div class="elementor-element elementor-element-4ba912bc elementor-column elementor-col-33 elementor-inner-column" data-id="4ba912bc" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-122a39eb capability_icons_img elementor-widget elementor-widget-image" data-id="122a39eb" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/integrations-yellow.svg" class="attachment-full size-full" alt="Integrations yellow icon" /></div></div></div><div class="elementor-element elementor-element-4ec07a17 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="4ec07a17" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Built-in ESP integrations</div></div></div><div class="elementor-element elementor-element-1d6fec30 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="1d6fec30" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Integrate Dynamic Yield with the email service provider you already use, and enjoy our out-of-the-box integrations with ESPs such as SendGrid, Oracle Bronto, Mailchimp, Listrak, and more. <br> <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/integrations/">Explore all Integrations</a> </button></div></div></div></div></div></div><div class="elementor-element elementor-element-1541ab1 elementor-column elementor-col-33 elementor-inner-column" data-id="1541ab1" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-73d725d capability_icons_img elementor-widget elementor-widget-image" data-id="73d725d" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/continue-testing.svg" class="attachment-full size-full" alt="Continuous testing icon" /></div></div></div><div class="elementor-element elementor-element-34490857 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="34490857" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Continuous testing</div></div></div><div class="elementor-element elementor-element-586106de capability_icons_text elementor-widget elementor-widget-text-editor" data-id="586106de" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Test and optimize any element within your triggered message, from email subject lines, structure and recommendation strategies to the functionality of your push notifications, design, and calls-to-action. <br> <button class="arrow_animation animlink"> <a class="capability_icons_link" href="/ab-testing/">More on Optimization & A/B Testing</a> </button></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-44c82d5f capability_chart elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="44c82d5f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-43bddf2b elementor-column elementor-col-100 elementor-top-column" data-id="43bddf2b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7826a1d1 capability_chart_title elementor-widget elementor-widget-heading" data-id="7826a1d1" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The end-to-end solution for all your personalization needs</h2></div></div><div class="elementor-element elementor-element-20079fe elementor-widget elementor-widget-shortcode" data-id="20079fe" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div data-elementor-type="section" data-elementor-id="53918" class="elementor elementor-53918" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-42a63f2 capability_chart_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="42a63f2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3bec038 elementor-column elementor-col-20 elementor-inner-column" data-id="3bec038" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-fcb927f chart_item_wrap elementor-widget elementor-widget-shortcode" data-id="fcb927f" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><a href="/discover/"><div class="capability_chart_item"><div class="capability_chart_item_img"> <img decoding="async" src="/wp-content/uploads/2022/09/audience-icon.svg" alt="Audience Management" width="51" height="51" /></div><div class="capability_chart_item_title"> Discover</div><div class="capability_chart_item_desc"> Identify, build, and analyze audiences</div></div> </a></div></div></div></div></div></div><div class="elementor-element elementor-element-b659c8a elementor-column elementor-col-20 elementor-inner-column" data-id="b659c8a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-a9c7d79 chart_item_wrap elementor-widget elementor-widget-shortcode" data-id="a9c7d79" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><a href="/target/"><div class="capability_chart_item"><div class="capability_chart_item_img"> <img decoding="async" src="/wp-content/uploads/2022/09/personalization-icon.svg" alt="Personalization" width="36" height="51" /></div><div class="capability_chart_item_title"> Target</div><div class="capability_chart_item_desc"> Personalize content and offers to each customer</div></div> </a></div></div></div></div></div></div><div class="elementor-element elementor-element-98296a2 elementor-column elementor-col-20 elementor-inner-column" data-id="98296a2" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5cd4f65 chart_item_wrap elementor-widget elementor-widget-shortcode" data-id="5cd4f65" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><a href="/recommend/"><div class="capability_chart_item"><div class="capability_chart_item_img"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/recs-icon.svg" alt="Recommendations" width="51" height="51" /></div><div class="capability_chart_item_title"> Recommend</div><div class="capability_chart_item_desc"> Algorithmically predict customers’ interests</div></div> </a></div></div></div></div></div></div><div class="elementor-element elementor-element-8286fc7 elementor-column elementor-col-20 elementor-inner-column" data-id="8286fc7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e8f23d5 chart_item_wrap elementor-widget elementor-widget-shortcode" data-id="e8f23d5" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><a href="/engage/"><div class="capability_chart_item"><div class="capability_chart_item_img"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/trigger-icon.svg" alt="Email Personalization" width="44" height="51" /></div><div class="capability_chart_item_title"> Engage</div><div class="capability_chart_item_desc"> Reach customers at critical moments</div></div> </a></div></div></div></div></div></div><div class="elementor-element elementor-element-813cf26 elementor-column elementor-col-20 elementor-inner-column" data-id="813cf26" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-02c8dd6 chart_item_wrap elementor-widget elementor-widget-shortcode" data-id="02c8dd6" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><a href="/optimize/"><div class="capability_chart_item"><div class="capability_chart_item_img"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/testing-icon.svg" alt="Testing" width="47" height="51" /></div><div class="capability_chart_item_title"> Optimize</div><div class="capability_chart_item_desc"> Experiment anywhere on your digital properties</div></div> </a></div></div></div></div></div></div></div></div></section></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-3d5c8c45 featured_resources elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3d5c8c45" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-6d25bc67 elementor-column elementor-col-100 elementor-top-column" data-id="6d25bc67" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-901d7b4 featured_resources_title elementor-widget elementor-widget-heading" data-id="901d7b4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Resources to fuel your efforts</h2></div></div><section class="elementor-element elementor-element-ffbda93 featured_resources_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="ffbda93" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1727cff3 featured_resources_item elementor-column elementor-col-33 elementor-inner-column" data-id="1727cff3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-32288deb retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="32288deb" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/guides/from-unread-to-marked-as-important"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/research-unread.png" class="attachment-full size-full" alt="Research unread back image" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="/guides/from-unread-to-marked-as-important"><span class="resources_cat guide">Research</span>From Unread to Marked as Important</a></h3><p class="elementor-image-box-description">Bringing more quality, highly-curated, and personalized email messaging to the inbox.<div class="article-button-wrapper"> <button class="arrow_animation"> <a href="/guides/from-unread-to-marked-as-important/" class="resources_item_link">READ RESEARCH</a> </button></div></p></div></div></div></div></div></div></div><div class="elementor-element elementor-element-4452c7d6 featured_resources_item elementor-column elementor-col-33 elementor-inner-column" data-id="4452c7d6" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6ba397bd retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="6ba397bd" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.dynamicyield.com/lesson/push-notifications-strategy/"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/blog-push-notifications.png" class="attachment-full size-full" alt="Push notifications blog back image" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.dynamicyield.com/lesson/push-notifications-strategy/"><div class="resources_cat blog">BLOG</div>How Retail Brands Can Use Push Notifications to Their Advantage</a></h3><p class="elementor-image-box-description">Four ways eCommerce marketers can incentivize re-engagement from their mobile app users and drive retention from push notifications.<div class="article-button-wrapper"> <button class="arrow_animation"> <a href="https://www.dynamicyield.com/lesson/push-notifications-strategy/" class="resources_item_link">READ ARTICLE</a> </button></div></p></div></div></div></div></div></div></div><div class="elementor-element elementor-element-91383ee featured_resources_item elementor-column elementor-col-33 elementor-inner-column" data-id="91383ee" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-65e84a0a retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="65e84a0a" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/blog/abandoned-cart-emails/"><img loading="lazy" decoding="async" width="344" height="167" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/blog-abandonment-emails.png" class="attachment-full size-full" alt="Abandonment emails blog back image" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="/blog/abandoned-cart-emails/"><div class="resources_cat blog">BLOG</div>The Art and Science of Killer Abandoned Cart Emails</a></h3><p class="elementor-image-box-description">Learn how to recover lost sales through abandoned cart emails — with pro tips from Levi's, Under Armour, Ray-Ban, and other eCommerce leaders.<div class="article-button-wrapper"> <button class="arrow_animation"> <a href="/blog/abandoned-cart-emails/" class="resources_item_link">READ ARTICLE</a> </button></div></p></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></article></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer transactions into enduring relationships and unlock a new horizon of growth</p><div class="footer-btns-wrap"> <a 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video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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