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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content" class="lp-cat-section" style="background-color: #f4c0c2"><div class="lc-container"><div class="lc-title-section"><div class="lp-cat-image-wrap"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/06/ab-testing-optimization-icon.png" alt="A/B Testing & Optimization" /></div><h1>A/B Testing & Optimization Course</h1><p class="lc-title-desc"><span style="font-weight: 400;">This course will teach you the fundamentals of A/B testing and optimization – from basic concepts, common pitfalls, and proven methods, all the way through evaluating and scaling your results. </span></p></div><div class="lp-cat-container"> <span class="lp-cat-section-count">15 Lessons</span><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2; border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 1</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/" title="An introduction to A/B testing and optimization"> An introduction to A/B testing and optimization </a></h4><p>A comprehensive guide to A/B testing, explaining the differences between A/B and multivariate testing, how to conduct tests in a structured and progressive way, and the thought process behind choosing the right experiment.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2; border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/davidsteinberg/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/DavidSteinberg-106.jpeg" alt="David Steinberg" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/davidsteinberg/">David Steinberg</a></div><div class="lp-cat-post-author-title"> Professor David Steinberg of KPA Group</div></div></div><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/ronkenett/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/RonKenett-105.png" alt="Ron Kenett" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/ronkenett/">Ron Kenett</a></div><div class="lp-cat-post-author-title"> Professor Ron Kenett of KPA Group</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 2</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/aa-testing-in-experimentation/" title="A/A testing and decision making in experimentation"> A/A testing and decision making in experimentation <span class="has-video"></span> </a></h4><p>A/A testing is meant to check that the underlying system is running properly. In this post, we’ll cover some of subtle issues to consider as you run them.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/aa-testing-in-experimentation/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2; border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/idan/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/idan-5.jpg" alt="Idan Michaeli" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/idan/">Idan Michaeli</a></div><div class="lp-cat-post-author-title"> Data Science and Predictive Modeling Expert</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 3</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/statistical-significance/" title="Why reaching and protecting statistical significance is so important in A/B tests"> Why reaching and protecting statistical significance is so important in A/B tests </a></h4><p>Delve deeper into the mechanics of “classic” A/B testing, become familiar with the actual meaning of statistical significance, and discover the pitfalls threatening the validity of your test results.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/statistical-significance/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2; border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 4</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/traffic-allocation/" title="Choosing the right traffic allocation in A/B testing"> Choosing the right traffic allocation in A/B testing </a></h4><p>Learn how to choose the right traffic allocation method for your A/B tests and avoid common pitfalls, ensuring impactful, valid results.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/traffic-allocation/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2; border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/gidi/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/gidi-122.jpeg" alt="Gidi Vigo" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/gidi/">Gidi Vigo</a></div><div class="lp-cat-post-author-title"> VP of Product, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 5</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/conversion-attribution-scoping/" title="Understanding conversion attribution scoping in A/B testing"> Understanding conversion attribution scoping in A/B testing </a></h4><p>Understand the influence of different conversion attribution configurations on your personalization and A/B testing campaigns.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/conversion-attribution-scoping/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2; border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/gidi/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/gidi-122.jpeg" alt="Gidi Vigo" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/gidi/">Gidi Vigo</a></div><div class="lp-cat-post-author-title"> VP of Product, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 6</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/optimization-objective/" title="Choosing the right conversion optimization objective"> Choosing the right conversion optimization objective </a></h4><p>Conversion optimization can be a very powerful process, but it’s easy to get carried away by the methodology. Here’s how to choose the right optimization objective.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/optimization-objective/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2; border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/idan/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/idan-5.jpg" alt="Idan Michaeli" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/idan/">Idan Michaeli</a></div><div class="lp-cat-post-author-title"> Data Science and Predictive Modeling Expert</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 7</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/bayesian-testing/" title="Frequentist vs. Bayesian approach in A/B testing"> Frequentist vs. Bayesian approach in A/B testing </a></h4><p>The industry is moving toward the Bayesian framework as it is a simpler, less restrictive, more reliable, and more intuitive approach to A/B testing.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/bayesian-testing/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2; border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/ronkenett/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/RonKenett-105.png" alt="Ron Kenett" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/ronkenett/">Ron Kenett</a></div><div class="lp-cat-post-author-title"> Professor Ron Kenett of KPA Group</div></div></div><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/davidsteinberg/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/DavidSteinberg-106.jpeg" alt="David Steinberg" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/davidsteinberg/">David Steinberg</a></div><div class="lp-cat-post-author-title"> Professor David Steinberg of KPA Group</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 8</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/running-effective-bayesian-ab-tests/" title="Guidelines for running effective Bayesian A/B tests"> Guidelines for running effective Bayesian A/B tests <span class="has-video"></span> </a></h4><p>In this post, we describe the basic ideas behind Bayesian statistics and how they feed into business decisions you will need to make at the end of a test.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/running-effective-bayesian-ab-tests/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2; border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 9</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/contextual-bandit-optimization/" title="Beyond A/B testing: Multi-armed bandit experiments"> Beyond A/B testing: Multi-armed bandit experiments </a></h4><p>Learn how multi-armed bandit algorithms conclude experiments earlier than the classic A/B test while making fewer statistical errors on the way.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/contextual-bandit-optimization/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2; border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/johnpeeler/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/JohnPeeler-102.jpeg" alt="John Peeler" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/johnpeeler/">John Peeler</a></div><div class="lp-cat-post-author-title"> Director of Enterprise Solution Engineering, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 10</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/client-side-vs-server-side/" title="Client-side vs server-side A/B testing and personalization"> Client-side vs server-side A/B testing and personalization </a></h4><p>An in-depth analysis of the most important technical considerations when comparing client-side vs server-side rendering.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/client-side-vs-server-side/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2; border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 11</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/ab-testing-without-segmentation/" title="Segmented A/B tests: Avoiding average experiences"> Segmented A/B tests: Avoiding average experiences </a></h4><p>One of the biggest mistakes a company makes when A/B testing is selecting an average audience. Instead, they should be making segmentation an essential part of their test design — here’s how.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/ab-testing-without-segmentation/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2; border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 12</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/impact-of-ab-testing-on-seo/" title="The impact of A/B tests and personalization on SEO"> The impact of A/B tests and personalization on SEO </a></h4><p>Read about Google’s official SEO advice on A/B or multivariate testing, and how to minimize the possible impact of A/B testing on SEO.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/impact-of-ab-testing-on-seo/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2; border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/alex-fitzgerald/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/Alex%20Fitzgerald-110.jpeg" alt="Alex Fitzgerald" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/alex-fitzgerald/">Alex Fitzgerald</a></div><div class="lp-cat-post-author-title"> Data Science and Marketing Analytics Expert</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 13</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/no-failed-ab-tests/" title="There are no failed A/B tests: How to ensure every experiment yields meaningful results"> There are no failed A/B tests: How to ensure every experiment yields meaningful results </a></h4><p>With a comprehensive testing methodology and a renewed perspective toward experiment analysis, marketers can start gleaning meaningful insights from every A/B test, no matter the outcome.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/no-failed-ab-tests/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2; border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 14</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/ab-testing-analysis/" title="How to analyze and interpret A/B testing results"> How to analyze and interpret A/B testing results </a></h4><p>Analyzing A/B testing results is one of the most important stages of an experiment. But it’s also the least talked about. Here’s how to do it right.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/ab-testing-analysis/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2; border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 15</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/kopari-beauty/" title="Building an experimentation growth plan: A Kopari Beauty case study"> Building an experimentation growth plan: A Kopari Beauty case study </a></h4><p>A conversation on personalization, conversion optimization and what makes the coconut the most kickass ingredient known to (wo)man with cosmetics retailer Kopari.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/kopari-beauty/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div class="lp-cats-box"><p clas>Explore more learning paths</p><div class="lp-cats-row"><div class="lp-cat-wrap"> <a class="lp-cat"
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