HTML Diff
3 added 3 removed
Original 2026-01-01
Modified 2026-02-28
1 <h2>Displaying personalized destinations on the homepage to encourage bookings</h2>
1 <h2>Displaying personalized destinations on the homepage to encourage bookings</h2>
2 <p><strong>Who:</strong></p>
2 <p><strong>Who:</strong></p>
3 <p>Southeast Asia’s largest hotel network</p>
3 <p>Southeast Asia’s largest hotel network</p>
4 <p><strong>Strategy:</strong></p>
4 <p><strong>Strategy:</strong></p>
5 <p>The hotel network optimizes its homepage to encourage bookings. It shows every visitor a different set of personalized destinations across the bar underneath the hero image, which are translated and localized automatically using Dynamic Yield’s extensive targeting capabilities and dynamic variables.</p>
5 <p>The hotel network optimizes its homepage to encourage bookings. It shows every visitor a different set of personalized destinations across the bar underneath the hero image, which are translated and localized automatically using Dynamic Yield’s extensive targeting capabilities and dynamic variables.</p>
6 <p><strong>Hypothesis:</strong></p>
6 <p><strong>Hypothesis:</strong></p>
7 <p>Travel deals and trends can vary by region, so personalizing high engagement areas of the site like the “featured destination” section on the Homepage can help travelers find options relevant to them right away, driving users to book more quickly and efficiently. In addition, localizing content according to a user’s geolocation makes for a superior experience, removing any potential language barriers within your content and messaging.</p>
7 <p>Travel deals and trends can vary by region, so personalizing high engagement areas of the site like the “featured destination” section on the Homepage can help travelers find options relevant to them right away, driving users to book more quickly and efficiently. In addition, localizing content according to a user’s geolocation makes for a superior experience, removing any potential language barriers within your content and messaging.</p>
8 <h3>What real growth looks like with personalization</h3>
8 <h3>What real growth looks like with personalization</h3>
9 - <ul><li><a></a><p>What makes Saks personalization engine a game-changer for driving 10% more conversions?</p>
9 + <ul><li><a></a><p>How Valamar converts travel intent into bookings with real-time context</p>
10 </li>
10 </li>
 
11 + <li><a></a><p>What makes Saks’ personalization engine a game-changer for driving 10% more conversions?</p>
 
12 + </li>
11 <li><a></a><p>Bringing the in-store expert online: How Bergzeit reinvented gear discovery with conversational commerce</p>
13 <li><a></a><p>Bringing the in-store expert online: How Bergzeit reinvented gear discovery with conversational commerce</p>
12 </li>
14 </li>
13 <li><a></a><p>32% of Total Purchases from AdaptML Recommendations</p>
15 <li><a></a><p>32% of Total Purchases from AdaptML Recommendations</p>
14 </li>
16 </li>
15 <li><a></a><p>+88% Conversion Uplift with Mastercard Predictive Spend Insights</p>
17 <li><a></a><p>+88% Conversion Uplift with Mastercard Predictive Spend Insights</p>
16 </li>
18 </li>
17 <li><a></a><p>Making Personalization a Breeze for Leading Financial Institutions</p>
19 <li><a></a><p>Making Personalization a Breeze for Leading Financial Institutions</p>
18 </li>
20 </li>
19 <li><a></a><p>+10.3% uplift in add-to-cart rate</p>
21 <li><a></a><p>+10.3% uplift in add-to-cart rate</p>
20 </li>
22 </li>
21 <li><a></a><p>39% decrease in same-month cancellations</p>
23 <li><a></a><p>39% decrease in same-month cancellations</p>
22 </li>
24 </li>
23 <li><a></a><p>16% contribution to D2C revenue from Dynamic Yield</p>
25 <li><a></a><p>16% contribution to D2C revenue from Dynamic Yield</p>
24 </li>
26 </li>
25 <li><a></a><p>16% of revenue from recommendations</p>
27 <li><a></a><p>16% of revenue from recommendations</p>
26 - </li>
 
27 - <li><a></a><p>+13.5% increase in grocery subscriptions</p>
 
28 </li>
28 </li>
29 </ul>
29 </ul>