3 added
3 removed
Original
2026-01-01
Modified
2026-02-28
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<h2>Running personalized retargeting display ads to re-engage users</h2>
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<h2>Running personalized retargeting display ads to re-engage users</h2>
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<p><strong>Who:</strong></p>
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<p><strong>Who:</strong></p>
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<p>A large insurance services company in the United States</p>
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<p>A large insurance services company in the United States</p>
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<p><strong>Strategy:</strong></p>
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<p><strong>Strategy:</strong></p>
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<p>To encourage site re-engagement, the company employed retargeting strategies for display ads. These ads, which surfaced offers and reminders, were personalized according to users’ previous site behavior.</p>
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<p>To encourage site re-engagement, the company employed retargeting strategies for display ads. These ads, which surfaced offers and reminders, were personalized according to users’ previous site behavior.</p>
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<p><strong>Hypothesis:</strong></p>
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<p><strong>Hypothesis:</strong></p>
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<p>The web is a powerful tool for re-engagement. With personalized ads on third-party sites, companies can encourage users to return to their site. Once a user has abandoned, retarget them using display ads that communicate reminders and offers based on their affinities and behaviors, capturing their attention and bringing them back to your site.</p>
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<p>The web is a powerful tool for re-engagement. With personalized ads on third-party sites, companies can encourage users to return to their site. Once a user has abandoned, retarget them using display ads that communicate reminders and offers based on their affinities and behaviors, capturing their attention and bringing them back to your site.</p>
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<h3>What real growth looks like with personalization</h3>
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<h3>What real growth looks like with personalization</h3>
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<ul><li><a></a><p>What makes Saks’ personalization engine a game-changer for driving 10% more conversions?</p>
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<ul><li><a></a><p>How Valamar converts travel intent into bookings with real-time context</p>
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</li>
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</li>
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<li><a></a><p>What makes Saks’ personalization engine a game-changer for driving 10% more conversions?</p>
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</li>
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<li><a></a><p>Bringing the in-store expert online: How Bergzeit reinvented gear discovery with conversational commerce</p>
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<li><a></a><p>Bringing the in-store expert online: How Bergzeit reinvented gear discovery with conversational commerce</p>
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</li>
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</li>
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<li><a></a><p>32% of Total Purchases from AdaptML Recommendations</p>
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<li><a></a><p>32% of Total Purchases from AdaptML Recommendations</p>
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</li>
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</li>
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<li><a></a><p>+88% Conversion Uplift with Mastercard Predictive Spend Insights</p>
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<li><a></a><p>+88% Conversion Uplift with Mastercard Predictive Spend Insights</p>
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</li>
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</li>
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<li><a></a><p>Making Personalization a Breeze for Leading Financial Institutions</p>
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<li><a></a><p>Making Personalization a Breeze for Leading Financial Institutions</p>
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</li>
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</li>
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<li><a></a><p>+10.3% uplift in add-to-cart rate</p>
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<li><a></a><p>+10.3% uplift in add-to-cart rate</p>
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</li>
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</li>
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<li><a></a><p>39% decrease in same-month cancellations</p>
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<li><a></a><p>39% decrease in same-month cancellations</p>
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</li>
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</li>
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<li><a></a><p>16% contribution to D2C revenue from Dynamic Yield</p>
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<li><a></a><p>16% contribution to D2C revenue from Dynamic Yield</p>
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</li>
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</li>
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<li><a></a><p>16% of revenue from recommendations</p>
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<li><a></a><p>16% of revenue from recommendations</p>
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</li>
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<li><a></a><p>+13.5% increase in grocery subscriptions</p>
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</li>
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</li>
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</ul>
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</ul>